A Darracq and Company Limited owned a French manufacturer of motor vehicles and aero engines in Suresnes, near Paris. The French enterprise, known at first as A. Darracq et Cie, was founded in 1896 by

Alexandre Darracq Alexandre Darracq (10 November 1855 – 1931) was a French investor, engineer, cycle manufacturer and automobile manufacturer. By 1904, Darracq was producing more than ten percent of all automobiles in France and he sold a substantial part of h ...

after he sold his Gladiator Bicycle business. In 1902, it took effect in 1903, he sold his new business to a privately held English company named A Darracq and Company Limited, taking a substantial shareholding and a directorship himself. Alexandre Darracq continued to run the business from Paris but was obliged to retire to the Côte d'Azur in 1913 following years of difficulties that brought Darracq & Co into very hazardous financial circumstances. He had introduced an unproven unorthodox engine in 1911 which proved a complete failure yet he neglected Suresnes' popular conventional products. France then entered the first World War. He died in 1931 but long before that, in 1920, the name of A Darracq & Co 1905 was changed to STD Motors Limited. Then, in 1922, Darracq's name was dropped from all products, the Suresnes business was renamed Automobiles Talbot and the Suresnes products were branded just Talbot. His Suresnes business continued, still under British control, under the name Talbot until 1935 when it was acquired by investors led by the Suresnes factory's managing director, Antonio Lago. STD Motors Limited, previously known until 1920 as A Darracq and Company (1905) Limited became insolvent and was liquidated during 1935 and 1936.

History of the business

, using part of the substantial profit he had made from selling his

Gladiator A gladiator ( la, gladiator, "swordsman", from , "sword") was an armed combatant who entertained audiences in the Roman Republic and Roman Empire in violent confrontations with other gladiators, wild animals, and condemned criminals. Some gla ...

bicycle factory to Adolpe Clément, set up a plant in 1897 in the Paris suburb of Suresnes. The company to own the business was formed in 1897 and named A Darracq et Cie. Production began with a

Millet Millets () are a highly varied group of small-seeded grasses, widely grown around the world as cereal crops or grains for fodder and human food. Most species generally referred to as millets belong to the tribe Paniceae, but some millets al ...

motorcycle powered by a five-cylinder rotary engine. Shortly followed by an electric brougham. In 1898 Darracq et Cie made a Léon Bollée-designed '' voiturette''Wise, p.493. tricar. The voiturette proved a débâcle: the steering was problematic, the five-speed

belt drive A belt is a loop of flexible material used to link two or more rotating shafts mechanically, most often parallel. Belts may be used as a source of motion, to transmit power efficiently or to track relative movement. Belts are looped over pulley ...

"a masterpiece of bad design", and the hot tube ignition crude, proving the £10,000 Darracq et Cie had paid for the design a mistake. Darracq 1902 9HP

Darracq et Cie produced its first vehicle with an internal combustion engine in 1900. Designed by RibeyrollesRibeyrolles (Paul), 3 rue de Jourdain, Paris — né à Paris en 1874 — Ingénieur des usines Darracq et cie — Diplomé de l'Ecole des Arts et Metiers de Châlons. Franchising opportunities, 1911 this was a ''voiture legére'' powered by a single-cylinder engine of , it featured a shaft drive and three speed column gear change. While not as successful as hoped, one hundred were sold. In 1902 Darracq & Co signed a contract with Adam Opel to jointly produce, under licence, vehicles in the

German Empire The German Empire (),Herbert Tuttle wrote in September 1881 that the term "Reich" does not literally connote an empire as has been commonly assumed by English-speaking people. The term literally denotes an empire – particularly a hereditary ...

with the brand name "Opel Darracq". Opel soon moved on to building their own vehicles.

London

A Darracq et Cie was sold as of 30 September 1902 (the sale was not completed until the following year) to an English company, A Darracq and Company Limited.Doings of Public Companies
A. Darracq and Co. (Limited). — Capital £375,000 in £1 shares (100,000 six per cent cumulative preference). Object, to acquire the business of A Darracq et Cie, carrying on business at Suresnes, France, and elsewhere; to enter into a deed of contribution between A. Darracq et Cie and this company for the transfer to this company of the said business in consideration of an allotment of 100,000 preference shares and 271,274 fully-paid ordinary shares whereof the Anglo-French Motor Syndicate (Limited) is to receive 57,109 shares in respect of services rendered and expenses incurred by in the formation of this company.
page 364. ‘’The Automotor Journal’’, April 11th, 1903 The attraction for the British venture capitalists was that French automobile technology and industry experience led the world. It was incorporated in England because French law made the necessary flotation processes more difficult than English law. The perception from across the Atlantic in USA was that French industry was "offloading" on British investors. The English financial group was headed by W.B. Avery of W & T Avery Limited, a Birmingham scales manufacturer, J S Smith-Winby a London lawyer and a retired army officer, Colonel A Rawlinson. They bought A Darracq et Cie and then sold it again to other investors for five times their purchase price. Darracq received slightly less than 50 percent of the shares in the new company. There was no public offering, eight other investors took up the rest of the shares. Further capital was raised and large sums were spent on factory expansion. The Suresnes site was expanded to some four acres in extent, and in England extensive premises were bought. The Darracq & Co automobile company prospered, such that, by 1903, four models were offered: a 1.1-litre single, a 1.3 L and 1.9 L twin, and a 3.8 L four. The 1904 models abandoned flitch-plated wood

chassis A chassis (, ; plural ''chassis'' from French châssis ) is the load-bearing framework of an artificial object, which structurally supports the object in its construction and function. An example of a chassis is a vehicle frame, the underpart ...

for pressed steel, and the new Flying Fifteen, powered by a 3-litre four, had its chassis made from a single sheet of steel. This car was Alexandre Darracq's ''chef d'oeuvre''. There was nothing outstanding in its design but "every part was in such perfect balance and harmony" it became an outstanding model. Its exceptional quality helped the company capture a ten percent share of the French auto market. In late 1904 the chairman reported sales were up by 20 per cent though increased costs meant the profit had risen more slowly. But what was more important was they had many more orders than they could fill and the only solution was to enlarge the factory by as much as 50 per cent. Almost 75 per cent of 1904 output was exported. At the following Annual meeting, twelve months later, the chairman was able to tell shareholders all the six speed records of the automobile world were held by Darracq cars and they had all been held more than twelve months and yet another had recently been added by K Lee Guinness. He also reported that during 1905 a large property had been bought in

Lambeth Lambeth () is a district in South London, England, in the London Borough of Lambeth, historically in the County of Surrey. It is situated south of Charing Cross. The population of the London Borough of Lambeth was 303,086 in 2011. The area expe ...

for examining adjusting and stocking new cars ready for the peak sales period. An announcement followed two days later of a scheme of reconstitution of the company to raise more capital for further expansion. The reconstituted company was named A Darracq and Company (1905) Limited. Paris resident Alexander Darracq remained managing director,

Rawlinson Rawlinson may refer to: * Sir Alfred Rawlinson, 3rd Baronet (1867–1934), English soldier, aviator and Olympic sportsman * Alfred Rawlinson (bishop) (1884–1960), Bishop of Derby, 1935–1959 * Edward Rawlinson (1912–1992), Canadian businessman ...

was appointed managing director of the London branch.A. Darracq & Company Limited. ''The Times'', Monday, Nov 20, 1905; pg. 13; Issue 37869 The "reconstitution" was to circumvent some holders of the company's shares who were unwilling to share the prosperity and blocked proposed new issues. So the company was (technically) sold, they were paid out and obliged to buy new shares like anyone else. J S Smith-Winby continued as chairman.Board 1905 : John Sidney Smith-Winby (c.1863–1920), ''chairman''; promoter and organiser; director of oil, steel and insurance companies : Sir William B Avery, Baronet, ''deputy chairman''; philatelist and company director, Avery Scales :

:Edward Festus Kelly (1854–1939), of Kelly's Directory :Joseph Malesset, manufacturer of soda siphons, Paris : William Weir, engineer Weir Group : A Rawlinson, ''Toby Rawlinson'' pilot and motor racing driver, managing director of the London branch. Co-pilot when C S Rolls was killed and "very severely injured"Ian Nickols and Kent Karslake, ''Motoring Entente'', Cassell, London 1956 After this "reconstitution" over 80 per cent of the shares were held in England. Meanwhile, there was a move towards building larger cars and by 1907 there was one model with an 11.5-litre engine.Montagu of Beaulieu and Michael Sedgwick, ''Lost Causes of Motoring vol II'', Cassell, London, 1971 Alexandre Darracq had long been interested in heavy vehicles for the carriage of people and the transport of goods. On his advice the company entered into a joint venture with Léon Serpollet in 1905 to build steam-powered buses. A new factory was built at Suresnes capable of making one hundred chassis each month but the buses were not successful and in 1910 the directors had to tell their shareholders they had written off £156,000 of their investment in heavy steam vehicles.

M. Alexandre Darracq retires

In April 1908, the directors found it necessary to formally deny rumours of M. Darracq's intention to resign noting his contract did not expire until September 1910. Returning to an 1898 idea by Alexandre Darracq to build low-cost, good-quality cars, much as Henry Ford was doing with the Model T, Darracq & Co introduced a £260 model at the very end of 1911.Wise, p.494.Company Meetings, The New Darracq Valveless Model. ''The Times'', Thursday, Dec 14, 1911; pg. 18; Issue 39768 These, at the founder's insistence, would all be cursed with the Henriod C E Henriod & Cie manufacturers of the change-speed rear axles where the change-speed box forms part of the differential casing rotary valve engine, which was underpowered and prone to seizing. The new engine's failure was reported by Darracq & Co to its shareholders to be no more than the difficulty of achieving quantity production. It proved disastrous to the marque, and eventually Alexandre Darracq retired.

Owen Clegg

In late 1911, Alexandre Darracq was replaced by a new managing director, chief engineer Paul Ribeyrolles, one-time head of Darracq's Gladiator Cycle Company and, unlike Darracq, a motor racing enthusiast. In June 1912, Darracq, surrounded by "new blood", resigned, he had already successfully speculated on then sold all his shares. A main board director, Hopkins, was sent to Paris to take charge of general administration and Owen CleggOwen Clegg (1877–1940) born Shipley died Knaresborough, West Riding. Rose to be works manager at Wolseley, then went to Rover as chief designer in September 1910, moved on in March 1912 to works manager of Darracq at Suresnes. Soon appointed chief engineer, (managing) director and main board director and, post-Armistice, director of Sunbeam and Clément-Talbot. Replaced in 1934 by Anthony Lago and appointed in 1935 with the Air Ministry in their Production Directorate under Lord Weir, died 1940, widow 1965 was sent to Suresnes from Rover in Coventry and appointed works manager. At the end of 1912, the chairman reassured shareholders a return on their investment in the valveless motor would arrive in 1913. By February 1913, shareholders had set up their own inquiry into the unsatisfactory position of their business and it reported poor co-operation between London and Suresnes, they had been pulling against each other, furthermore there had been considerable loss through "recent changes in personnel". The committee then went on record saying: :"M. Darracq, as a typical Frenchman, probably possessed far more originality and initiative than any Englishman of corresponding situation, but, if he displayed a failing, it was that he, like most of his brilliant race, lacked the Englishman's pertinacity, and, after a time, seemed to lose interest, as it were, in his original conceptions without making any serious effort to strike out a fresh line." The chairman of the investigating committee, Norman Craig, was appointed chairman of A Darracq and Company (1905). New works manager Owen Clegg, designer of the proven Rover Twelve, sensibly copied the Twelve for Darracq & Co's new model. The factory at Suresnes was retooled for

mass production Mass production, also known as flow production or continuous production, is the production of substantial amounts of standardized products in a constant flow, including and especially on assembly lines. Together with job production and batch ...

, making it one of the first in the industry to do so. The 16 HP Clegg-Darracq was joined by an equally reliable 2.1-litre 12 HP car, and soon the factory was turning out sixty cars a week; by 1914, 12,000 men rolled out fourteen cars a day.

Automobiles Darracq S.A.

For the First World War, the Darracq & Co factory was switched to the production of various war materials. In 1916, aside from the land and buildings all the Suresnes assets were transferred to Société Anonyme Automobiles Darracq, a new company incorporated in France for the purpose, British assets were transferred to a British company named Darracq Motor Engineering Company Limited. A Darracq and Company (1905) Limited was now no more than a holder of shares in these two businesses.''The Motor Transport Year Book and Directory'' Electrical Press, London, 1918 Suresnes land and buildings were transferred to Darracq Proprietary Company Limited of London and leased back to SA Darracq.

A conglomerate

After the Armistice of 11 November 1918, A Darracq and Company (1905) Limited bought Heenan & Froude, constructional engineers, of Worcester and Manchester, then at the end of 1919 Darracq & Co bought Clément-Talbot Limited and early in 1920 Jonas Woodhead & Sons of Leeds, suppliers of springs for cars. In June 1920 they bought control of Sunbeam Motor Car Company LimitedBig Motor Amalgamation. ''The Times'', Wednesday, Jun 09, 1920; pg. 21; Issue 42432 and in August

W & G Du Cros W & G Du Cros Limited also well-known as W & G was a business established in 1901 as a motor importers and dealership by Harvey Du Cros, founder of the pneumatic tyre industry also founder and head of the Dunlop Rubber Company and a major investo ...

Limited of Acton, taxi operators and van, lorry, bus and ambulance body builders.

S.T.D. Motors

In August 1920, A Darracq and Company (1905) was renamed S T D Motors Limited to recognise the gathering together of Sunbeam Talbot and Darracq under one ownership. The Sunbeam car would continue to be made at Moorfield Works, Wolverhampton, the Talbot at Clément-Talbot in North Kensington and the Darracq car at Suresnes. There would now be central buying selling administration and advertising departments all with STD in Britain All businesses retained their separate identities.

Talbot-Darracq

Following the inclusion of Clément Talbot in the S T D group Suresnes products were branded Talbot-Darracq but the word Darracq was dropped in 1922. Cars made by Automobiles Talbot imported from France to England were renamed Darracq —for the first two years they were badged ''Talbot Darracq''— to avoid confusion with the English Clément-Talbot products. They were imported and sold in England by Darracq Motor Engineering Company Limited. Talbot-Darracq Paris-Londres

STD Motors Limited group in 1924

Clément-Talbot Clément-Talbot Limited was a British motor vehicle manufacturer with its works in Ladbroke Grove, North Kensington, London, founded in 1903. The new business's capital was arranged by Charles Chetwynd-Talbot (whose family name became the brand- ...

of North Kensington, London: Talbot cars * Darracq Motor Engineering Company of

Fulham Fulham () is an area of the London Borough of Hammersmith & Fulham in West London, England, southwest of Charing Cross. It lies on the north bank of the River Thames, bordering Hammersmith, Kensington and Chelsea. The area faces Wandsworth ...

London: motorcar bodies *

Sunbeam Motor Car Company Sunbeam Motor Car Company Limited was a British automobile manufacturer with its works at Moorfields in Blakenhall, a suburb of Wolverhampton in Staffordshire, now West Midlands. Its Sunbeam name had been registered by John Marston in 1888 fo ...

of Moorfield, Wolverhampton: Sunbeam cars * Jonas Woodhead & Sons of Osset, Leeds: automobile springsS.T.D. Motors, Limited. ''The Times'', Monday, Mar 10, 1924; pg. 20; Issue 43596 ;in France: * Automobiles Talbot France of Suresnes, Paris: Talbot cars * Darracq Proprietary Company Limited of North Kensington, London W10: held those French assets not held by Talbot SA ;other investments *

of Warple Way Acton, London W3: W & G commercial vehicles, Yellow Taxi-cabs, charabanc and bus bodies, motorcar bodies and assembly of French-sourced Talbot components for sale in the British market as Darracq-Talbot cars. * Heenan & Froude of Worcester, constructional engineers In early 1924, STD Motors went to the public to borrow funds amounting to around 15 per cent of its fully paid capital. No purpose for the borrowing was published but it is believed to have been to fund Coatalen's ambitions for the group's racing cars. Increased profits did not materialise and within five years the group's financial reserves were exhausted and plant and machinery was becoming obsolete and the group's products were becoming outmoded. After certain undertakings were made to their bankers the company's preference shareholders received their 1925–1926 dividend — in 1929. The financial problems of the 1920s were thought to have been ended by a court-sanctioned financial reconstruction in June 1930. At that time, the substantial accumulated losses were recognised and the ordinary capital chopped down to one-third of its value. Financial commentators could see that the only assets were shares in or loans to other companies making evaluation difficult.S.T.D. Motors, Limited. ''The Times'', Thursday, Apr 30, 1931; pg. 25; Issue 45810.City Notes. ''The Times'', Tuesday, Apr 21, 1931; pg. 20; Issue 45802 Price Waterhouse & Co was commissioned to report to the board on the financial situation but the board only released a brief summary of Price Waterhouse's recommendations. The report's main criticism was the failure of the board to coordinate the members of the group. Much greater centralisation was recommended as well as standardisation. In late March 1931, the suggestion was made by a specially called committee of shareholders that some "new blood" should be introduced to the board of directors. In response the entire STD Motors' board of directors resigned. An entirely new board was appointed under the chairmanship of General Sir Travers Clarke. The new board immediately set to work to prepare to implement most of the Price Waterhouse recommendations. Its members were: Messrs. Clarke (chair), Marrian, Newcombe, Neylan and

Lord Queenborough Almeric Hugh Paget, 1st Baron Queenborough, Order of the British Empire, GBE (14 March 1861 – 22 September 1949) was a British industrialist and Conservative Party (UK), Conservative Party politician. He was a founder of the Almeric Paget Mass ...

.New board 1931: * General Sir Travers Clarke (1871–1962) chairman, retired Quartermaster-General to the Forces *Harold Kenzie Newcombe (1884–1949) Canadian banker with wartime rank of Brigadier-General *Sir Daniel Neylan (1869–1943) retired accountant, the War Office *James Henry Robert Francis Marrian (1881–1964) Chartered Accountant, footwear manufacturer *

(1861–1949) treasurer of the League of Nations, keen supporter of

Francisco Franco Francisco Franco Bahamonde (; 4 December 1892 – 20 November 1975) was a Spanish general who led the Nationalist faction (Spanish Civil War), Nationalist forces in overthrowing the Second Spanish Republic during the Spanish Civil War ...

and Adolf Hitler and father of motoring enthusiast Dorothy Paget *(later) The Earl of Brecknock (1899–1983) assistant to Henry Segrave This board remained in place until the end of the business. At the end of 1931, the chairman reported a small loss for STD Motors but having, for the first time, synchronised reporting for the nine trading subsidiaries no one was quite clear about the year's real profits or losses of the group but they did at least now have a proper grip of the extent of the group's assets and liabliilites. Eighteen months later another capital reduction / scheme of arrangement was announced. The 1924 borrowings fell due for repayment in early 1934. The board was unable to find a way to repay them or replace them with a new loan. The situation was without hope and negotiations began for a sale of the constituent businesses for cash to repay loans. They were not successful. S T D again asked their lenders for more time to find cash to pay interest.

Disintegration

Two days later, just before the opening of the October 1934 Motor Show at

Olympia The name Olympia may refer to: Arts and entertainment Film * ''Olympia'' (1938 film), by Leni Riefenstahl, documenting the Berlin-hosted Olympic Games * ''Olympia'' (1998 film), about a Mexican soap opera star who pursues a career as an athlet ...

, "Crisp and Another" (trustees of the lenders' trust deed) applied to the High Court, Chancery Division, for the appointment of receivers to Sunbeam and Clément-Talbot. In the end, profit-making Clément-Talbot was saved the ignominy of receivership and STD was able to sell it as and when the directors chose. William Lyons was finishing his SS 100 sports car and let it be known that he believed he had a binding agreement with S T D Motors to purchase Sunbeam's name and trademarks thus upgrading his very moderately priced new car.Lyons new SS100 Jaguar was priced at £395. At this time a

Talbot 105 The Talbot 105 was a high powered sports car developed by Talbot designer Georges Roesch. It was famously fast, described by one authority as the fastest four-seater ever to race at Brooklands. The car made its first appearance at the London ...

was over £600 and a Speed Twenty Alvis was listed at £850. page 87 Richard Hough, ''A History of the World's Sports Cars''. George Allen and Unwin, London 1961 In January, unbeknownst to Lyons, a provisional agreement was made with Rootes Securities, and from that time the Rootes brothers controlled

and Darracq Motor Engineering Company though Rootes would have to wait for the end of the legal proceedings to collect Sunbeam from its receivership. Rootes Securities announced In the summer of 1935 they had at last bought

Sunbeam A sunbeam, in meteorological optics, is a beam of sunlight that appears to radiate from the position of the Sun. Shining through openings in clouds or between other objects such as mountains and buildings, these beams of particle-scattered sunl ...

and its subsidiary

Sunbeam Commercial Vehicles Sunbeam Commercial Vehicles was a commercial vehicle manufacturing offshoot of the Wolverhampton based Sunbeam Motor Car Company when it was a subsidiary of S T D Motors Limited. Sunbeam had always made ambulances on modified Sunbeam car chassi ...

from the receiver. The former Talbot business in France had long been committed under an option to the manager of the Suresnes plant, Antonio Lago, while its STD commitments were clarified (completed with the sale of Sunbeam) and once that was fixed SA Talbot's commitments to its French bankers were cleared — after (lengthy) negotiation. Meanwhile, other group members were sold and STD Motors was finally liquidated in 1936.S.T.D. Motors. ''The Times'', Wednesday, Apr 22, 1936; pg. 20; Issue 47355

In popular culture

The main vintage motorcar featured in the 1953 film '' Genevieve'' is a Darracq, of the two-cylinder 10/12 HP type, built in Paris in 1904.Burgess-Wise, David
"Genevieve's History."
''donbrockway.com''. Retrieved: 13 February 2007.

References

Footnotes

Other sources

*Northey, Tom, "Land-speed record: The Fastest Men on Earth", in Northey, Tom, ed. ''World of Automobiles'' (London: Orbis, 1974), Volume 10, pp. 1161–1166. London: Orbis, 1974. *Setright, L.J.K. "Opel: Simple Engineering and Commercial Courage", in Northey, Tom, ed. ''World of Automobiles'', Volume 14, pp. 1583–1592. London: Orbis, 1974. *Wise, David Burgess. "Darracq: A Motor Enthusiast who Hated Driving", in Northey, Tom, ed. ''World of Automobiles'', Volume 5, pp. 493–494. London: Orbis, 1974. *Wise, David Burgess. "Vanderbilt Cup: The American Marathon", in Northey, Tom, ed. ''World of Automobiles'', Volume 21, pp. 2458–60-4. London: Orbis, 1974.

External links

YouTube videos
* ttps://web.archive.org/web/20160918204841/http://www.villiers.info/Darracq/ The Darracq V-8 world record car history and restoration {{Darracq S T D Motors Rootes Group Defunct motor vehicle manufacturers of France Vehicle manufacturing companies established in 1896 Vehicle manufacturing companies disestablished in 1935 French companies established in 1896 1935 disestablishments in France Suresnes