Stevenote is a colloquial term for

keynote A keynote in public speaking is a talk that establishes a main underlying theme. In corporate or commercial settings, greater importance is attached to the delivery of a keynote speech or keynote address. The keynote establishes the framework fo ...

speeches given by

Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a ...

, former

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...

, at events such as the

Apple Worldwide Developers Conference The Worldwide Developers Conference (WWDC) is an information technology conference held annually by Apple Inc. The conference is usually held at Apple Park in California. The event is usually used to showcase new software and technologies in th ...

Macworld Expo Macworld/iWorld was an information technology trade show with conference tracks dedicated to the Apple Macintosh platform. It was held annually in the United States during January. Originally ''Macworld Expo'' and then ''Macworld Conference & Expos ...

, and

Apple Expo The Apple Expo was a European annual sales conference and technology exposition held by Apple Inc. The conference featured over 250 exhibitors annually, with Apple being its main exhibitor. This conference was most often viewed as the European c ...

. Because most Apple product releases were first shown to the public at these keynotes, "Stevenotes" caused substantial swings in Apple's stock price. Jobs's final Stevenote was delivered on June 6, 2011, when he announced

iCloud iCloud is a Personal cloud, cloud service from Apple Inc. launched on October 12, 2011 as a successor to MobileMe. , the service had an estimated 850 million users, up from 782 million users in 2016. iCloud enables users to sync their data to t ...

(Apple's

cloud computing Cloud computing is the on-demand availability of computer system resources, especially data storage ( cloud storage) and computing power, without direct active management by the user. Large clouds often have functions distributed over mul ...

service).

OS X Lion OS X Lion, also known as Mac OS X Lion, (version 10.7) is the eighth major release of macOS, Apple's desktop and server operating system for Mac computers. A preview of OS X 10.7 Lion was publicly shown at the "Back to the Mac" Apple Speci ...

and

iOS 5 iOS 5 is the fifth major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 4. It was announced at the company's Worldwide Developers Conference on June 6, 2011, and was released on October 12, 201 ...

were also announced on the same day. It was one of his last public appearances before his resignation as CEO on August 24 and death on October 5 of that year.

History

In late 1996 Apple purchased

NeXT Next may refer to: Arts and entertainment Film * ''Next'' (1990 film), an animated short about William Shakespeare * ''Next'' (2007 film), a sci-fi film starring Nicolas Cage * '' Next: A Primer on Urban Painting'', a 2005 documentary film Lit ...

, and Jobs returned to Apple after an 11-year hiatus following his forced resignation from the company in 1985. In mid-1997, he delivered a keynote address, with a detailed report on the company's status, featuring a

satellite A satellite or artificial satellite is an object intentionally placed into orbit in outer space. Except for passive satellites, most satellites have an electricity generation system for equipment on board, such as solar panels or radioisotope ...

appearance by Microsoft CEO

Bill Gates William Henry Gates III (born October 28, 1955) is an American business magnate and philanthropist. He is a co-founder of Microsoft, along with his late childhood friend Paul Allen. During his career at Microsoft, Gates held the positions ...

. Jobs announced a partnership with Microsoft with several key agreements which, according to him, would benefit Apple and allow it to recover from the prolonged decline of the early and mid-1990s. Two major announcements were made during the keynote: the next release of

Microsoft Office Microsoft Office, or simply Office, is the former name of a family of client software, server software, and services developed by Microsoft. It was first announced by Bill Gates on August 1, 1988, at COMDEX in Las Vegas. Initially a marketin ...

(Office 98) would be developed for the Macintosh, and Microsoft's

Internet Explorer Internet Explorer (formerly Microsoft Internet Explorer and Windows Internet Explorer, commonly abbreviated IE or MSIE) is a series of graphical user interface, graphical web browsers developed by Microsoft which was used in the Microsoft Wind ...

would be the default

web browser A web browser is application software for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's screen. Browsers are used on ...

on Macintosh computers. Despite heckling from the audience, Jobs explained why the partnership was favorable to Apple: Jobs later gave keynote addresses at trade expositions and conferences at least once a year, in which he announced updates to Apple products or demonstrated new products and services. Nearly every product upgrade or announcement in the next 13 years was made during a Stevenote. Among products so-announced were the original

iMac iMac is a family of all-in-one Mac desktop computers designed and built by Apple Inc. It has been the primary part of Apple's consumer desktop offerings since its debut in August 1998, and has evolved through seven distinct forms. In it ...

all-in-one

desktop computer A desktop computer (often abbreviated desktop) is a personal computer designed for regular use at a single location on or near a desk due to its size and power requirements. The most common configuration has a case that houses the power supply ...

in 1998, the clamshell

iBook iBook is a line of laptop computers designed, manufactured, and sold by Apple Computer from 1999 to 2006. The line targeted entry-level, consumer and education markets, with lower specifications and prices than the PowerBook, Apple's higher-en ...

in 1999, the

Mac OS X macOS (; previously OS X and originally Mac OS X) is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac (computer), Mac computers. Within the market of ...

operating system in 2000, the

iPod The iPod is a discontinued series of portable media players and multi-purpose mobile devices designed and marketed by Apple Inc. The first version was released on October 23, 2001, about months after the Macintosh version of iTunes ...

music player in 2001, the iPhone

smartphone A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, whic ...

in 2007, and the

iPad The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating s ...

tablet in 2010.

Format

Stevenote addresses have usually been given at major trade expos. In the past, these have included the

Macworld Conference & Expo Macworld/iWorld was an information technology trade show with conference tracks dedicated to the Apple Macintosh platform. It was held annually in the United States during January. Originally ''Macworld Expo'' and then ''Macworld Conference & Expos ...

in San Francisco and Boston, and the

in Paris. However, Apple has stopped exhibiting at both expos. After 2010 the

Worldwide Developer's Conference The Worldwide Developers Conference (WWDC) is an information technology conference held annually by Apple Inc. The conference is usually held at Apple Park in California. The event is usually used to showcase new software and technologies in t ...

, organized and held by Apple itself at the

Moscone Center The George R. Moscone Convention Center (pronounced ), popularly known as the Moscone Center, is the largest convention and exhibition complex in San Francisco, California. The complex consists of three main halls spread out across three block ...

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

, was the only major conference at which Apple exhibited and at which Jobs delivered a keynote address. In recent years, Jobs gave his Stevenotes in an auditorium at Apple's corporate campus. These Stevenotes, in contrast to those presented at the large trade fairs attended by Apple in the past, were by invitation only and were attended only by a relatively small number of journalists, employees, and guests, and were called "special events" rather than keynotes. Similar Stevenotes have also been held at the

Yerba Buena Center for the Arts Yerba Buena Center for the Arts (YBCA) is a multi-disciplinary contemporary arts center in San Francisco, California, United States. Located in Yerba Buena Gardens, YBCA features visual art, performance, and film/video that celebrates local, nati ...

like those for the introduction of the iPad in 2010 and Apple's "Rock and Roll" iPod event in 2009. Jobs was known for donning the same uniform in nearly every keynote since 1998. His outfit usually consisted of a black long-sleeved mock turtleneck by

Issey Miyake was a Japanese fashion designer. He was known for his technology-driven clothing designs, exhibitions and fragrances, such as '' L'eau d'Issey'', which became his best-known product. Life and career Miyake was born on 22 April 1938 in Hirosh ...

Levi's Levi Strauss & Co. () is an American clothing company known worldwide for its Levi's () brand of denim jeans. It was founded in May 1853 when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to o ...

501

blue jeans Jeans are a type of pants or trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with copper-riveted pockets which were invented by Jacob W. Davis in 1871 and paten ...

, and

New Balance New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch ...

991 sneakers.

Notable Stevenotes

1998

At the 1998

(WWDC) keynote, Jobs announced that the company was back on track. He reviewed Apple's

inventory turnover In accounting, the inventory turnover is a measure of the number of times inventory is sold or used in a time period such as a year. It is calculated to see if a business has an excessive inventory in comparison to its sales level. The equation ...

rate, describing changes in its distribution system and apple.com, its online store. Jobs said that Apple had sold 500,000

Power Macintosh G3 The Power Macintosh G3 (also sold with additional software as the Macintosh Server G3) is a series of personal computers designed, manufactured, and sold by Apple Computer from November 1997 to August 1999. It represented Apple's first step tow ...

in its first six months, described the

PowerBook G3 The PowerBook G3 is a series of laptop Macintosh personal computers designed, manufactured, and sold by Apple Computer from 1997 to 2001. It was the first laptop to use the PowerPC G3 (PPC740/750) series of microprocessors, and was marketed as t ...

and showed the "Steamroller" commercial. He claimed that there were 10 million Apple computers in consumer use and six million educational users, and discussed the

and

QuickTime QuickTime is an extensible multimedia framework developed by Apple Inc., capable of handling various formats of digital video, picture, sound, panoramic images, and interactivity. Created in 1991, the latest Mac version, QuickTime X, is avai ...

; Jobs said that the

International Organization for Standardization The International Organization for Standardization (ISO ) is an international standard development organization composed of representatives from the national standards organizations of member countries. Membership requirements are given in Ar ...

adopted the QuickTime file format as the basis for MPEG 4. Jobs said that Apple would add Internet "live" streaming (

Real-time Transport Protocol The Real-time Transport Protocol (RTP) is a network protocol for delivering audio and video over IP networks. RTP is used in communication and entertainment systems that involve streaming media, such as telephony, video teleconference applicati ...

) to QuickTime 3.0 for its release in fall 1998 and introduced Peter Hoddie, chief architect of QuickTime. Jobs described three improvements Apple wanted to make to

Java Java (; id, Jawa, ; jv, ꦗꦮ; su, ) is one of the Greater Sunda Islands in Indonesia. It is bordered by the Indian Ocean to the south and the Java Sea to the north. With a population of 151.6 million people, Java is the world's List ...

: unify the

Java virtual machine A Java virtual machine (JVM) is a virtual machine that enables a computer to run Java programs as well as programs written in other languages that are also compiled to Java bytecode. The JVM is detailed by a specification that formally describes ...

, make it compatible and make it fast. He announced Apple's strategy for

, saying that the 6,000-plus good

application programming interface An application programming interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software interface, offering a service to other pieces of software. A document or standard that describes how t ...

s (APIs) would be called

Carbon (API) Carbon was one of two primary C-based application programming interfaces (APIs) developed by Apple for the macOS (formerly Mac OS X and OS X) operating system. Carbon provided a good degree of backward compatibility for programs that ran on Mac ...

, introducing Avadis Tevanian to demonstrate Carbon. Tevanian introduced Ben Waldman (general manager of the Macintosh unit at

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...

), Norm Meyrowitz (president of Macromedia Products) and Greg Gilley (vice-president for graphics applications development at

Adobe Systems Adobe Inc. ( ), originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. It has historically specialized in software for the crea ...

), who demonstrated

Photoshop Adobe Photoshop is a raster graphics editor developed and published by Adobe Inc. for Windows and macOS. It was originally created in 1988 by Thomas and John Knoll. Since then, the software has become the industry standard not only in raster ...

. Jobs announced that the Mac OS 8 Codename Sonata would be released in the third quarter of 1999;

Rhapsody Rhapsody may refer to: * A work of epic poetry, or part of one, that is suitable for recitation at one time ** Rhapsode, a classical Greek professional performer of epic poetry Computer software * Rhapsody (online music service), an online m ...

1.0 would be released in the third quarter of 1998.

1999

WWDC 1999 was opened by

HAL9000 HAL 9000 is a fictional artificial intelligence character and the main antagonist in Arthur C. Clarke's ''Space Odyssey'' series. First appearing in the 1968 film '' 2001: A Space Odyssey'', HAL ( Heuristically programmed ALgorithmic compute ...

. Jobs delivered an update, saying that 3,106 Mac apps were announced since May 6, 1998 (the debut date of

);

Dragon Systems Dragon NaturallySpeaking (also known as Dragon for PC, or DNS) is a speech recognition software package developed by Dragon Systems of Newton, Massachusetts, which was acquired in turn by Lernout & Hauspie Speech Products, Nuance Communications ...

was bringing its voice-recognition software to the Mac, and he introduced Janet Baker (co-founder and CEO of Dragon Systems). Jobs updated Apple's profits, units, inventory and cash, announcing that

Sears Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began a ...

would be added to its national distribution chain.

Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company ...

launched its store on Memorial Day 1999, and Jobs announced the

PowerBook The PowerBook (known as Macintosh PowerBook before 1997) is a family of Macintosh laptop computers designed, manufactured and sold by Apple Computer from 1991 to 2006. During its lifetime, the PowerBook went through several major revisions and r ...

line. During the one-week conference, Apple gave away 50 PowerBooks to attending developers. Jobs delivered an update on

OpenGL OpenGL (Open Graphics Library) is a cross-language, cross-platform application programming interface (API) for rendering 2D and 3D vector graphics. The API is typically used to interact with a graphics processing unit (GPU), to achieve hardwa ...

, Java and QuickTime, inviting Avie Tevanian and

Phil Schiller Philip W. Schiller (born June 8, 1960) is an Apple Fellow at Apple Inc. He is a prominent figure in Apple's keynotes and has been a member of the company's executive team since Steve Jobs returned to Apple in 1997. In 2020 he became the first ...

onstage. Schiller demonstrated OpenGL, QuickTime 4, Sherlock 2, the

Quartz Quartz is a hard, crystalline mineral composed of silica (silicon dioxide). The atoms are linked in a continuous framework of SiO4 silicon-oxygen tetrahedra, with each oxygen being shared between two tetrahedra, giving an overall chemical form ...

graphics model, Finder and the MailViewer app. Jobs announced Java MRJ 2.1.2, the fastest Mac Java to date, and he and Tevanian demonstrated Java. He reviewed

Mac OS 8.5 Mac OS 8 is an operating system that was released by Apple Computer on July 26, 1997. It includes the largest overhaul of the classic Mac OS experience since the release of System 7, approximately six years before. It places a greater emphasis ...

(released in October 1998), announced

Mac OS 8.6 Mac OS 8 is an operating system that was released by Apple Computer on July 26, 1997. It includes the largest overhaul of the classic Mac OS experience since the release of System 7, approximately six years before. It places a greater emphasis ...

, previewed Sonata (scheduled for release in fall 1999) and delivered an update on Mac OS X Server 1.0. Jobs said that in the Darwin

open-source software Open-source software (OSS) is computer software that is released under a license in which the copyright holder grants users the rights to use, study, change, and distribute the software and its source code to anyone and for any purpose. Op ...

program there were over 20,000 registered developers and over 175,000 component downloads, describing the three application environments on the Darwin-Quartz foundation. The first was

Classic Environment This is a list of macOS built-in apps and system components. Applications App Store The Mac App Store is macOS's digital distribution platform for macOS apps, created and maintained by Apple Inc. based on the iOS version, the platform was an ...

(formerly named Blue Box); the second was

(announced at WWDC 1998), and the third was

Cocoa (API) Cocoa is Apple's native object-oriented application programming interface (API) for its desktop operating system macOS. Cocoa consists of the Foundation Kit, Application Kit, and Core Data frameworks, as included by the Cocoa.h header file, and ...

(formerly named Yellow Box). Apple was developing a new Finder and a new

Mail The mail or post is a system for physically transporting postcards, letter (message), letters, and parcel (package), parcels. A postal service can be private or public, though many governments place restrictions on private systems. Since the mid ...

. At the August 31, 1999,

Seybold Seminars Seybold Seminars was a series of seminars and trade shows for the desktop publishing and pre-press industries in the 1980s and 1990s . They were founded in 1981 by Jonathan Seybold, son of John W. Seybold, and were associated with Seybold Public ...

Expo, Jobs delivered an update on Apple, announcing its June quarterly profits, the appointment of

Mickey Drexler Millard "Mickey" S. Drexler (born August 17, 1944) is an American businessman and investor, currently CEO of Alex Mill, and head of Drexler Ventures. He was formerly the CEO and chairman of J.Crew Group, as well as the CEO of Gap Inc. Early lif ...

(of

Gap Inc. The Gap, Inc., commonly known as Gap Inc. or Gap (stylized as GAP), is an American worldwide clothing and accessories retailer. Gap was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California. The c ...

) to the board of directors, and giving an overview of QuickTime. Apple partnered with

Akamai Technologies Akamai Technologies, Inc. is an American content delivery networkJ. Dilley, B. Maggs, J. Parikh, H. Prokop, R. Sitaraman, and B. Weihl. (CDN), cybersecurity, and cloud service company, providing web and Internet security services. Akamai's Inte ...

as a broadcast network, with content provided by

BBC News BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs in the UK and around the world. The department is the world's largest broadca ...

Bloomberg Television Bloomberg Television (on-air as Bloomberg) is an American-based pay television network focusing on business and capital market programming, owned by Bloomberg L.P. It is distributed globally, reaching over 310 million homes worldwide. It is head ...

Fox News The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...

Fox Sports Fox Sports is the brand name for a number of sports channels, broadcast divisions, programming, and other media around the world. The ''Fox Sports'' name has since been used for other sports media assets. These assets are held mainly by the Fo ...

HBO Home Box Office (HBO) is an American premium television network, which is the flagship property of namesake parent subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is ba ...

NPR National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other ...

The Weather Channel The Weather Channel (TWC) is an American pay television channel owned by Weather Group, LLC, a subsidiary of Allen Media Group. The channel's headquarters are in Atlanta, Georgia. Launched on May 2, 1982, the channel broadcasts weather forecas ...

WGBH-TV WGBH-TV (channel 2), branded on-air as GBH or GBH 2 since 2020, is the primary PBS member television station in Boston, Massachusetts, United States. It is the flagship property of the WGBH Educational Foundation, which also owns Boston's sec ...

ABC News ABC News is the news division of the American broadcast network ABC. Its flagship program is the daily evening newscast ''ABC World News Tonight, ABC World News Tonight with David Muir''; other programs include Breakfast television, morning ...

ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...

, VH1, and

Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

; new content was provided by

Rhino Records A rhinoceros (; ; ), commonly abbreviated to rhino, is a member of any of the five extant species (or numerous extinct species) of odd-toed ungulates in the family Rhinocerotidae. (It can also refer to a member of any of the extinct species o ...

and

Warner Bros. Records Warner Records Inc. (formerly Warner Bros. Records Inc.) is an American record label. A subsidiary of the Warner Music Group, it is headquartered in Los Angeles, California. It was founded on March 19, 1958, as the recorded music division of the ...

. Phil Schiller demonstrated QuickTime TV, Sherlock 2, VoicePrint, AppleScript and the Power Mac G4, and Jobs previewed

Mac OS 9 Mac OS 9 is the ninth major release of Apple Inc., Apple's classic Mac OS operating system which was succeeded by macOS, Mac OS X (renamed to OS X in 2011 and macOS in 2016) in 2001. Introduced on October 23, 1999, it was promoted by Apple as "T ...

. He demonstrated nine features: Sherlock 2, a shopping app; Multiple Users, with privacy and preferences for a number of users; VoicePrint Password, voice-recognition software;

Keychain A keychain (also key fob or keyring) is a small ring or chain of metal to which several keys can be attached. The length of a keychain allows an item to be used more easily than if connected directly to a keyring. Some keychains allow one or b ...

, with one password; Auto Updating, for the latest updates; Encryption, for private files; File Sharing Over Internet;

AppleScript AppleScript is a scripting language created by Apple Inc. that facilitates automated control over scriptable Mac applications. First introduced in System 7, it is currently included in all versions of macOS as part of a package of system automa ...

over TCP/IP, to manage workflow across computers, and Network Browser. Jobs reviewed the

, introducing Ozzie Osborne (general manager of speech systems at IBM) to demonstrate

ViaVoice IBM ViaVoice was a range of language-specific continuous speech recognition software products offered by IBM. The current version is designed primarily for use in embedded devices. The latest stable version of IBM Via Voice was 9.0 and was able ...

. Jobs reviewed

(showing two TV advertisements)

AirPort An airport is an aerodrome with extended facilities, mostly for commercial air transport. Airports usually consists of a landing area, which comprises an aerially accessible open space including at least one operationally active surface ...

(showing the AirPort Base Station TV ad), the PowerBook and the Power Mac G4, calling computer scientist

Richard Crandall Richard E. Crandall (December 29, 1947 – December 20, 2012) was an American physicist and computer scientist who made contributions to computational number theory. Background Richard Crandall was born in Ann Arbor, Michigan, and spent two years ...

onstage to demonstrate the G4. Jobs introduced

John Warnock John Edward Warnock (born October 6, 1940) is an American computer scientist and businessman best known for co-founding Adobe Systems Inc., the graphics and publishing software company, with Charles Geschke. Warnock was President of Adobe for ...

, chairman and chief commercial officer (CCO) of Adobe Systems. Jobs showed a Power Mac G4 TV ad, and introduced the

Apple Cinema Display The Apple Cinema Display is a line of flat-panel computer monitors developed and sold by Apple Inc. between 1999 and 2011. It was initially sold alongside the older line of Apple Studio Display (1998–2004), Studio Displays, but eventually rep ...

. On October 5, 1999, Jobs said that

Akio Morita was a Japanese businessman and co-founder of Sony along with Masaru Ibuka. Early life Akio Morita was born in Nagoya. Morita's family was involved in sake, miso and soy sauce production in the village of Kosugaya (currently a part of Tokoname ...

Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...

had died two days earlier, announced the Mac OS 9 and described the nine internet power tools. Phil Schiller demonstrated Sherlock 2, Multiple Users, VoicePrint Password, Keychain, Encryption, Network Browser and Auto Updating. Jobs reviewed the Power Mac G4, showed a TV ad, and reviewed the Apple Cinema Display, PowerBook, and iBook. He announced the new iMac, and Schiller demonstrated the graphics card. Jobs introduced and demonstrated the iMac DV and iMovie, and showed three TV commercials.

Product introductions

*1984:

Macintosh The Mac (known as Macintosh until 1999) is a family of personal computers designed and marketed by Apple Inc., Apple Inc. Macs are known for their ease of use and minimalist designs, and are popular among students, creative professionals, and ...

*1996: Announced return to Apple *1997:

and

*1998:

*1999: New

Power Mac G3 The Power Macintosh G3 (also sold with additional software as the Macintosh Server G3) is a series of personal computers designed, manufactured, and sold by Apple Computer from November 1997 to August 1999. It represented Apple's first step towa ...

and G4,

, QuickTime TV and

Wi-Fi Wi-Fi () is a family of wireless network protocols, based on the IEEE 802.11 family of standards, which are commonly used for local area networking of devices and Internet access, allowing nearby digital devices to exchange data by radio wave ...

connectivity *2000: Mac OS X (now known as macOS),

Power Mac G4 Cube The Power Mac G4 Cube is a Macintosh personal computer sold by Apple Computer, Inc. between July 2000 and 2001. Designed by Jonathan Ive, the Cube was conceived by Apple chief executive officer (CEO) Steve Jobs, who held an interest in a power ...

and

PowerBook G4 The PowerBook G4 is a series of notebook computers manufactured, marketed, and sold by Apple Computer between 2001 and 2006 as part of its PowerBook line of notebooks. The PowerBook G4 runs on the RISC-based PowerPC G4 processor, designed by the ...

*2001: Launch of

iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...

and new

G3 *2002: Mac OS X Jaguar and the discontinuation of

, the last

Classic Mac OS Mac OS (originally System Software; retronym: Classic Mac OS) is the series of operating systems developed for the Macintosh family of personal computers by Apple Computer from 1984 to 2001, starting with System 1 and ending with Mac OS 9. The ...

*2003:

Xcode Xcode is Apple's integrated development environment (IDE) for macOS, used to develop software for macOS, iOS, iPadOS, watchOS, and tvOS. It was initially released in late 2003; the latest stable release is version 14.2, released on December 13, ...

and

iTunes Music Store The iTunes Store is a digital media store operated by Apple Inc. It opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,000 ...

*2004:

iPod Mini The iPod Mini (stylized and marketed as the iPod mini) is a discontinued, smaller digital audio player that was designed and marketed by Apple Inc. While it was sold, it was the midrange model in Apple's iPod product line. It was announced o ...

and

Mac OS X Tiger Mac OS X Tiger (version 10.4) is the 5th major release of macOS, Apple's desktop and server operating system for Mac computers. Tiger was released to the public on April 29, 2005 for US$129.95 as the successor to Mac OS X 10.3 Panther. Some ...

*2005:

Mac Mini Mac Mini (stylized as Mac mini) is a small form factor (desktop and motherboard), small form factor desktop computer developed and marketed by Apple Inc. , it is positioned between the consumer all-in-one iMac (Intel-based), iMac and the profes ...

iPod Shuffle The iPod Shuffle (stylized and marketed as iPod shuffle) is a discontinued digital audio player designed and formerly marketed by Apple Inc. It was the smallest model in Apple's iPod family, and was the first iPod to use flash memory. The firs ...

iPod Nano The iPod Nano (stylised and marketed as iPod nano) is a discontinued portable media player designed and formerly marketed by Apple Inc. The first generation model was introduced on September 7, 2005, as a replacement for the iPod Mini, usin ...

, and the Mac transition from PowerPC to Intel processors was announced *2006: The first

Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...

-based Apple computer, the iMac Core Duo and the MacBook Pro *2007:

Apple TV An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...

, iPhone,

iPod Touch The iPod Touch (stylized as iPod touch) is a discontinued line of iOS-based mobile devices designed and marketed by Apple Inc. with a touchscreen-controlled user interface. As with other iPod models, the iPod Touch can be used as a music pl ...

iPhone OS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes ...

and launch of

Mac OS X Leopard Mac OS X Leopard (version 10.5) is the sixth software versioning, major release of macOS, Apple Inc., Apple's desktop and server operating system for Macintosh computers. Leopard was released on October 26, 2007 as the successor of Mac OS X Tig ...

*2008:

MacBook Air The MacBook Air is a line of ultrabook computers developed and manufactured by Apple Inc. It consists of a full-size keyboard, a machined aluminum case, and, in the more modern versions, a thin light structure. The Air was originally positioned ...

iPhone 3G The iPhone 3G (also known as iPhone 2) is a smartphone that was designed and marketed by Apple Inc.; it is the second generation of iPhone, successor to the original iPhone, and was introduced on June 9, 2008, at the WWDC 2008 at the Mosco ...

, and second-generation aluminum 13-inch MacBook and 15-inch MacBook Pro *2009:

iPhone 3GS The iPhone 3GS (originally styled iPhone 3G S) is a smartphone that was designed and marketed by Apple Inc. It is the third generation iPhone and the successor to the iPhone 3G. It was unveiled on June 8, 2009 at the WWDC 2009 which took pla ...

and

Mac OS X Snow Leopard Mac OS X Snow Leopard (version 10.6) is the seventh major release of macOS, Apple's desktop and server operating system for Macintosh computers. Snow Leopard was publicly unveiled on June 8, 2009 at Apple’s Worldwide Developers Conference. ...

*2010:

iPhone 4 The iPhone 4 is a smartphone that was designed and marketed by Apple Inc. It is the fourth generation of the iPhone lineup, succeeding the iPhone 3GS and preceding the 4S. Following a number of notable leaks, the iPhone 4 was first unvei ...

, and next-generation

*2011:

iPad 2 The iPad 2 is a tablet designed, developed and marketed by Apple Inc. Compared to the first iPad, as the second model in the iPad line, it gained a faster dual core A5 processor, a lighter build structure, and was the first iPad to feature ...

Mac OS X Lion OS X Lion, also known as Mac OS X Lion, (version 10.7) is the eighth major release of macOS, Apple's desktop and server operating system for Mac computers. A preview of OS X 10.7 Lion was publicly shown at the "Back to the Mac" Apple Speci ...

and

iPhone 4S The iPhone 4S (originally styled as iPhone 4 S, retroactively stylized with a lowercase 's' as iPhone 4s as of September 2013) is a smartphone that was designed and marketed by Apple Inc. It is the List of iOS devices, fifth generation o ...

with

Siri Siri ( ) is a virtual assistant that is part of Apple Inc.'s iOS, iPadOS, watchOS, macOS, tvOS, and audioOS operating systems. It uses voice queries, gesture based control, focus-tracking and a natural-language user interface to answer questio ...

were presented in the first keynote by Tim Cook as CEO, the day before Jobs' death. Notable keynotes after Jobs' death: *2012: MacBook Pro with Retina Display, iPhone 5, next-generation

, next-generation

iPad Mini The iPad Mini (branded and marketed as iPad mini) is a line of mini tablet computers designed, developed, and marketed by Apple Inc. It is a sub-series of the iPad line of tablets, with screen sizes of 7.9 inches and 8.3 inches. The first- ...

iPad (3rd generation) The iPad (3rd generation) (marketed as The new iPad, colloquially referred to as the iPad 3) is a tablet computer, developed and marketed by Apple Inc. The third device in the iPad line of tablets, it added a Retina Display, the new Apple A5X ...

and (4th generation) and new

iPod nano The iPod Nano (stylised and marketed as iPod nano) is a discontinued portable media player designed and formerly marketed by Apple Inc. The first generation model was introduced on September 7, 2005, as a replacement for the iPod Mini, usin ...

and

. *2013: Redesigned

iOS 7 iOS 7 is the seventh major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 6. It was announced at the company's Worldwide Developers Conference on June 10, 2013, and was released on September 18 o ...

OS X Mavericks OS X Mavericks (version 10.9) is the 10th major release of macOS, Apple Inc.'s desktop and server operating system for Macintosh computers. OS X Mavericks was announced on June 10, 2013, at WWDC 2013, and was released on October 22, 2013, worl ...

; the first free major software update for Mac, next generation

Mac Pro Mac Pro is a series of workstations and servers for professionals that are designed, developed and marketed by Apple Inc. since 2006. The Mac Pro, by some performance benchmarks, is the most powerful computer that Apple offers. It is one of f ...

iPad Air The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating s ...

, new Retina

iPhone 5s The iPhone 5S (stylized and marketed as iPhone 5s) is a smartphone that was designed and marketed by Apple Inc. It is the seventh generation of the iPhone, succeeding the iPhone 5, and unveiled in September 2013, alongside the iPhone 5C. Th ...

with Touch ID and

iPhone 5c The iPhone 5C (marketed as iPhone 5c) is a smartphone that was designed and marketed by Apple Inc. It is part of the sixth generation of the iPhone. The device was unveiled on September 10, 2013, and released on September 20, 2013, alon ...

*2014:

Swift Swift or SWIFT most commonly refers to: * SWIFT, an international organization facilitating transactions between banks ** SWIFT code * Swift (programming language) * Swift (bird), a family of birds It may also refer to: Organizations * SWIFT, ...

for OS X and iOS, redesigned

OS X Yosemite OS X Yosemite ( ; version 10.10) is the eleventh major release of macOS, Apple Inc.'s desktop and server operating system for Macintosh computers. OS X Yosemite was announced and released to developers on June 2, 2014, at WWDC 2014 and rel ...

iPhone 6 The iPhone 6 and iPhone 6 Plus are smartphones that were designed and marketed by Apple Inc. They are the eighth generation of the iPhone, succeeding the iPhone 5, iPhone 5C and iPhone 5S, and were announced on September 9, 2014, and rele ...

Apple Watch Apple Watch is a line of smartwatches produced by Apple Inc. It incorporates fitness tracking, health-oriented capabilities, and wireless telecommunication, and integrates with iOS and other Apple products and services. The Apple Watch was rel ...

iPad Air 2 The iPad Air 2 is the second-generation iPad Air tablet computer designed, developed, and marketed by Apple Inc. It was announced on October 16, 2014, alongside the iPad Mini 3, both of which were released on October 22, 2014. The iPad Air 2 ...

and

with Retina Display. *2015:

Apple Music Apple Music is a music, audio and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing playlists. The service also includes the Internet radio stations Apple M ...

, new MacBook,

iPad Pro The iPad Pro is a premium model of Apple's iPad tablet computer. It runs iPadOS, a tablet-optimized version of the iOS operating system. The original iPad Pro was introduced in September 2015, and ran iOS 9. The second-generation iPad P ...

and iPhone 6s. *2016: Renamed

OS X macOS (; previously OS X and originally Mac OS X) is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac computers. Within the market of desktop and lapt ...

macOS macOS (; previously OS X and originally Mac OS X) is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac computers. Within the market of desktop and lapt ...

, new MacBook Pros,

iPhone SE (1st generation) The first-generation iPhone SE (also known as iPhone SE or iPhone SE 2016; ''SE'' is an initialism of ''Special Edition'') is a smartphone that was designed, developed, and marketed by Apple Inc. It is part of the 9th generation of the iP ...

AirPods AirPods are wireless Bluetooth earbuds designed by Apple Inc. They were first announced on September 7, 2016, alongside the iPhone 7. Within two years, they became Apple's most popular accessory. The most recent model, AirPods (3rd generation ...

and

iPhone 7 The iPhone 7 and iPhone 7 Plus are smartphones that were designed, developed, and marketed by Apple Inc. They are the tenth generation of the iPhone. They were announced on September 7, 2016, at the Bill Graham Civic Auditorium in San Fr ...

. *2017: New iPad Pros, all-new

iPhone X The iPhone X (Roman numeral "X" pronounced "ten", also known as iPhone 10) is a smartphone designed, developed and marketed by Apple Inc. It is part of the 11th generation of the iPhone. Available for pre-order from October 27, 2017, it was re ...

with Face ID,

iPhone 8 The iPhone 8 and iPhone 8 Plus are smartphones designed, developed, and marketed by Apple Inc. They along with the iPhone X make up the 11th generation of the iPhone. The iPhone 8 was released on September 22, 2017, succeeding the iPhone 7 an ...

and

Apple Watch Series 3 Apple Watch is a line of smartwatches produced by Apple Inc. It incorporates fitness tracking, health-oriented capabilities, and wireless telecommunication, and integrates with iOS and other Apple products and services. The Apple Watch was re ...

with Cellular. *2018: iPhone XS and iPhone XS Max,

iPhone XR The iPhone XR (stylized and marketed as iPhone Xʀ; Roman numeral "X" pronounced "ten") is a smartphone designed and manufactured by Apple Inc. It is part of the twelfth generation of the iPhone. Pre-orders began on October 19, 2018, with an ...

and

Apple Watch Series 4 Apple Watch is a line of smartwatches produced by Apple Inc. It incorporates fitness tracking, health-oriented capabilities, and wireless telecommunication, and integrates with iOS and other Apple products and services. The Apple Watch was rel ...

*2019:

iPhone 11 The iPhone 11 is a smartphone designed, developed, and marketed by Apple Inc. It is the 13th generation of iPhone, succeeding the iPhone XR, and was unveiled on September 10, 2019 alongside the iPhone 11 Pro at the Steve Jobs Theater in Apple ...

, iPhone 11 Pro and iPhone 11 Pro Max and

Apple Watch Series 5 Apple Watch is a line of smartwatches produced by Apple Inc. It incorporates fitness tracking, health-oriented capabilities, and wireless telecommunication, and integrates with iOS and other Apple products and services. The Apple Watch was r ...

*2020:

Apple Watch Series 6 Apple Watch is a line of smartwatches produced by Apple Inc. It incorporates fitness tracking, health-oriented capabilities, and wireless telecommunication, and integrates with iOS and other Apple products and services. The Apple Watch was rel ...

, Apple Watch SE, 4th-generation

, HomePod mini, iPhone 12 and iPhone 12 mini, iPhone 12 Pro and iPhone 12 Pro Max, the Apple M1 Chip, and the first

Apple silicon Apple silicon is a series of system on a chip (SoC) and system in a package (SiP) processors designed by Apple Inc., mainly using the ARM architecture. It is the basis of most new Mac computers as well as iPhone, iPad, iPod Touch, Apple TV, a ...

Mac models of the MacBook Air, Mac Mini, and 13" MacBook Pro.

"One more thing..."

A typical Stevenote began with Jobs presenting sales figures for Apple products and a review of products released during the past few months. He then presented one or more new products. Reminiscent of

Peter Falk Peter Michael Falk (September 16, 1927 – June 23, 2011) was an American film and television actor. He is best known for his role as Lieutenant Columbo in the long-running television series ''Columbo'' (1968–1978, 1989–2003), for which he ...

's ''

Columbo ''Columbo'' () is an American crime drama television series starring Peter Falk as Lieutenant Columbo, a homicide detective with the Los Angeles Police Department. After two pilot episodes in 1968 and 1971, the show originally aired on NBC f ...

'', he typically feigned some concluding remarks, turned as if to leave the stage and turned back, saying "But there's one more thing". Some "One more thing..." segments featured:

Notes

References

External links

Latest Keynote Videos Available at Apple.comOfficial Apple Keynotes Video podcastEvery Apple Worldwide Developers Conference (WWDC) Stevenote videos
from 1997 to 2011
Every Apple Macworld Stevenote videos
from 1997 to 2008
Every Apple Special Event Stevenote videos
from 1983 to 2011
Every Seybold Stevenote videos
from 1998 to 2001
Every NeXT Stevenote videos
from 1990 to 1996
Apple Expo Paris Keynote 2003 (Pictures)Ars Technica's WWDC 2006 keynote bingo blog post
- follow-up
12
an
results

The Very First Stevenote
{{Steve Jobs Apple Inc. QuickTime Steve Jobs Apple Worldwide Developers Conference Apple Inc. conferences