Saimi Hoyer (née Nousiainen, born 18 June 1974,

Helsinki Helsinki ( or ; ; sv, Helsingfors, ) is the Capital city, capital, primate city, primate, and List of cities and towns in Finland, most populous city of Finland. Located on the shore of the Gulf of Finland, it is the seat of the region of U ...

) is a Finnish model and television personality. Her unique look helped her become one of the most successful models in

Finland Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...

Life

She was born in 1974. Her parents were actors Soila Komi and Jyrki Nousiainen. Before modeling, Hoyer studied at

Sibelius Academy The Sibelius Academy ( fi, Taideyliopiston Sibelius-Akatemia, sv, Sibelius-Akademin vid Konstuniversitetet) is part of the University of the Arts Helsinki and a university-level music school which operates in Helsinki and Kuopio, Finland. It als ...

. After this, she studied Hungarian, Italian and literature at the

University of Jyväskylä The University of Jyväskylä ( fi, Jyväskylän yliopisto) is a research university in Jyväskylä, Finland. It has its origins in the first Finnish-speaking Teacher Training College (the so-called Teacher Seminary), founded in 1863. Ar ...

. Her modeling career began when a photographer "discovered" her at a concert while she was on exchange in

Firenze Florence ( ; it, Firenze ) is a city in Central Italy and the capital city of the Tuscany region. It is the most populated city in Tuscany, with 383,083 inhabitants in 2016, and over 1,520,000 in its metropolitan area.Bilancio demografico an ...

, Italy studying theatre. Hoyer got to walk the

catwalk A fashion show ( French ''défilé de mode'') is an event put on by a fashion designer to showcase their upcoming line of clothing and/or accessories during a fashion week. Fashion shows debut every season, particularly the Spring/Summer and Fa ...

in Milan, Paris, London, New York City and Tokyo and worked for

Diesel Diesel may refer to: * Diesel engine, an internal combustion engine where ignition is caused by compression * Diesel fuel, a liquid fuel used in diesel engines * Diesel locomotive, a railway locomotive in which the prime mover is a diesel engin ...

and

Burberry Burberry is a British luxury fashion house established in 1856 by Thomas Burberry headquartered in London, England. It currently designs and distributes ready to wear, including trench coats (for which it is most famous), leather accessories, ...

. Her photos have been seen in Italy and featured on the pages of US ''Vogue'' and ''

Marie Claire ''Marie Claire'' is a French international monthly magazine first published in France in 1937, followed by the United Kingdom in 1941. Since then various editions are published in many countries and languages. The feature editions focus on wo ...

''. Hoyer retired from modeling in 2003 and became an editor for ''Image'' magazine and a columnist for the magazine ''MeNaiset''. She has also written columns for Savon Sanomat and has been a weather reporter for

Nelonen Nelonen () is a Finnish commercial television channel. It started out as Helsinki's local television channel PTV in 1990 on the HTV cable network (now part of DNA Welho), and changed its name first to PTV4. On June 1, 1997, the channel expand ...

. She currently writes articles for the magazine ''Anna''. In 2005, Hoyer hosted the MTV3 show ''Mallikoulu 2005'' where she taught promising models how to walk on the runway. In 2006, she did the

MTV3 MTV3 ( fi, MTV Kolme, sv, MTV Tre) is a Finnish commercial television station. It had the biggest audience share of all Finnish TV channels until Yle TV1 (from Yle) took the lead. The letters MTV stand for Mainos-TV (literally "Advertisement ...

style show ''Unisex'', along with Arman Alizad and Heli Roiha. In one episode, she criticised the ''Jokapoika'' collection by

Marimekko Marimekko Oyj is a Finnish textiles, clothing, and home furnishings company founded by Viljo and Armi Ratia in Helsinki in 1951. Marimekko made important contributions to fashion in the 1960s. It is particularly noted for its brightly colored pri ...

as being old-fashioned. Marimekko CEO

Kirsti Paakkanen Kirsti Paakkanen ( Poikonen; 12 February 1929 — 2 November 2021) was a Finnish entrepreneur and business executive. Career Paakkanen studied advertising, and worked for many years in the marketing departments of Finnish retail companies incl ...

gave a statement, which was later withdrawn. Hoyer married financial director Thomas Hoyer in October 2006. They had their first child, Kaspar Thor Ever the same year in November and Hektor in 2009. She is one of the judges in the Finnish version of ''

America's Next Top Model ''America's Next Top Model'' (abbreviated ''ANTM'' and ''Top Model'') is an American reality television series and interactive competition in which a number of aspiring models compete for the title of "America's Next Top Model" and a chance to b ...

'', '' Suomen huippumalli haussa'', which started in spring 2008. Hoyer was divorced from her husband in 2018.

References

External links

Saimi Nousiainen on MTV3
{{DEFAULTSORT:Hoyer, Saimi Finnish female models Finnish television presenters 1974 births Mass media people from Helsinki Living people Finnish women television presenters