Rothschild Boulevard (, ''Sderot Rotshild'') is one of the principal streets in the center of
Tel Aviv
Tel Aviv-Yafo ( he, תֵּל־אָבִיב-יָפוֹ, translit=Tēl-ʾĀvīv-Yāfō ; ar, تَلّ أَبِيب – يَافَا, translit=Tall ʾAbīb-Yāfā, links=no), often referred to as just Tel Aviv, is the most populous city in the G ...
,
Israel
Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...
, beginning in
Neve Tzedek at its southwestern edge and running north to
Habima Theatre. It is one of the most expensive streets in the city, being one of the city's main
tourist attractions
A tourist attraction is a place of interest that tourists visit, typically for its inherent or an exhibited natural or cultural value, historical significance, natural or built beauty, offering leisure and amusement.
Types
Places of natural ...
.
It features a wide, tree-lined central strip with pedestrian and bike lanes.
History
Rothschild Boulevard is one of the oldest streets in Tel Aviv; soon after its creation, residents requested it to be renamed in honor of
Baron
Baron is a rank of nobility or title of honour, often hereditary, in various European countries, either current or historical. The female equivalent is baroness. Typically, the title denotes an aristocrat who ranks higher than a lord or kn ...
Edmond James de Rothschild. One house, on the corner of Rothschild Boulevard and Herzl Street, was built in 1909 by the Eliavson family, one of Tel Aviv's sixty founding families. In 2007, the building was purchased and restored by the French Institute.
Israel's Declaration of Independence was signed at
Independence Hall
Independence Hall is a historic civic building in Philadelphia, where both the United States Declaration of Independence and the United States Constitution were debated and adopted by America's Founding Fathers. The structure forms the centerpi ...
on Rothschild Boulevard. Many of the historic buildings are built in the
Bauhaus
The Staatliches Bauhaus (), commonly known as the Bauhaus (), was a German art school operational from 1919 to 1933 that combined crafts and the fine arts.Oxford Dictionary of Art and Artists (Oxford: Oxford University Press, 4th edn., 20 ...
or
International style, forming part of the
White City of Tel Aviv, a UNESCO-designated
World Heritage Site
A World Heritage Site is a landmark or area with legal protection by an international convention administered by the United Nations Educational, Scientific and Cultural Organization (UNESCO). World Heritage Sites are designated by UNESCO for ...
.
The 1925 Lederberg house, at the intersection of
Allenby Street features a series of large ceramic murals designed by
Ze'ev Raban a member of the
Bezalel school. The four murals show a Jewish pioneer sowing and harvesting, a shepherd and Jerusalem, with a verse from Jeremiah 31:4, "Again I will rebuild thee and thou shalt be rebuilt."
In 1995, the municipality held an architectural competition to design avenues. The architect
Moti Bodek suggested using existing avenues ring as a backbone system consists of pedestrian ways and bicycle paths, target the urban activities of leisure sports and recreation along with restoration and rehabilitation of historic kiosks. The Boulevard is an arts district, with galleries including
Alon Segev Gallery, Rothschild49 Art Gallery and
Sommer Contemporary Art.
In 2013,
Absolut Vodka
Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is a part of the French group Pernod Ricard. Pernod Ricard bought Absolut for €5.63 billion in 2008 from the Swedish state. Absolut is one of the largest brands ...
introduced a specially designed bottle dedicated to Tel Aviv as part of its international cities series. The design, commemorating Tel Aviv's ficus tree boulevards, was inspired by the night landscape of Rothschild, Nordau and Chen boulevards.
Financial center
Rothschild Boulevard is at the heart of Tel Aviv's financial district. It is where the
First International Bank Tower is located, as well as the Israel offices of
HSBC Bank HSBC Bank may refer to any one of the following principal local banks or divisions of the HSBC Group:
Asia-Pacific
* HSBC (Hong Kong)
** PayMe, its local payment service
* HSBC Bank (China)
* HSBC Bank Australia
* HSBC Bank India
* HSBC Bank Mala ...
. From the 1960s through the 1980s the boulevard suffered from
urban decay
Urban decay (also known as urban rot, urban death or urban blight) is the sociological process by which a previously functioning city, or part of a city, falls into disrepair and decrepitude. There is no single process that leads to urban deca ...
. By 2005 the boulevard had undergone a dramatic transformation as historic buildings were restored and residents began flowing back in and injecting the street with a renewed cultural energy. In February 2012
Bloomberg L.P. opened an office on the boulevard, followed by
Julius Baer Group in March of the same year.
Rothschild Boulevard was the epicenter of the
2011 Israeli social justice protests.
See also
*
Rothschild 22
References
External links
Peace demonstration on Rothschild Boulevard, June 6, 2008
{{Coord, 32, 3, 55.87, N, 34, 46, 37.3, E, display=title
Streets in Tel Aviv
Boulevards
Shopping districts and streets in Israel
Edmond James de Rothschild