Red Bull GmbH () is an

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

n private company known for its range of energy drinks of the same name. It is also known for its

sponsorship Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is k ...

of a range of

sporting events Sport pertains to any form of Competition, competitive physical activity or game that aims to use, maintain, or improve physical ability and Skill, skills while providing enjoyment to participants and, in some cases, entertainment to specta ...

and

team A team is a group of individuals (human or non-human) working together to achieve their goal. As defined by Professor Leigh Thompson (academic), Leigh Thompson of the Kellogg School of Management, " team is a group of people who are interde ...

s. The headquarters of Red Bull GmbH are located in

Fuschl am See Fuschl am See is an Austrian municipality in the district of Salzburg-Umgebung, in the state of Salzburg. It is located at the east end of the Fuschlsee, between the city of Salzburg and Bad Ischl. As of 2018, the community has approximately 1,5 ...

Salzburg Salzburg (, ; literally "Salt-Castle"; bar, Soizbuag, label=Bavarian language, Austro-Bavarian) is the List of cities and towns in Austria, fourth-largest city in Austria. In 2020, it had a population of 156,872. The town is on the site of the ...

History

Austrian Austrian may refer to: * Austrians, someone from Austria or of Austrian descent ** Someone who is considered an Austrian citizen, see Austrian nationality law * Austrian German dialect * Something associated with the country Austria, for example: ...

entrepreneur

Dietrich Mateschitz Dietrich Mateschitz (; 20 May 1944 – 22 October 2022) was an Austrian billionaire businessman. He was the co-founder and 49% owner of Red Bull GmbH. In April 2022, Mateschitz's net worth was estimated at US$27.4 billion. Mateschitz worked in ...

and

Thai Thai or THAI may refer to: * Of or from Thailand, a country in Southeast Asia ** Thai people, the dominant ethnic group of Thailand ** Thai language, a Tai-Kadai language spoken mainly in and around Thailand *** Thai script *** Thai (Unicode block ...

businessman

Chaleo Yoovidhya Chaleo Yoovidhya (; th, เฉลียว อยู่วิทยา, , ; 17 August 1923 – 17 March 2012) was a Thai businessman and investor. He was the originator of Krating Daeng () and co-creator of the Red Bull brand of energy drink ...

founded Red Bull GmbH in 1984. While working for German manufacturer Blendax (later acquired by

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...

) in 1982, Mateschitz traveled to Thailand and met Chaleo, owner of TC Pharmaceuticals. He found that the energy drink

Krating Daeng Krating Daeng ( th, กระทิงแดง, , ; 'red bull' or 'red gaur') is a sweetened, non- carbonated energy drink developed by Chaleo Yoovidhya. The drink is marketed and sold primarily in Southeast and East Asia; its derivative, ...

, developed by Chaleo's company during the 1970s, helped to ease his jet lag. After seeing market potential in the drink, he partnered with Chaleo in bringing it to Europe. Under their agreement, the partners invested $500,000 each into founding Red Bull GmbH. In return, they would each receive a 49% stake in the company, with the remaining 2% stake going to Chaleo's son Chalerm. They also agreed that Mateschitz would run the company. Between 1984 and 1987, Red Bull GmbH modified the formula for Krating Daeng to better match European tastes by carbonating the beverage and making it less sweet. In 1987, the company introduced their adapted energy drink into Austria under the name Red Bull. It found huge success there by marketing to young professionals. The brand expanded throughout Europe during the early 1990s, exploding into the United States market during 1997, grabbing 75% of the market within a year. The wealth of Red Bull's founders grew with the company's success, and by March 2012, both Chaleo and Mateschitz had estimated net worths of over $5.3 billion each. Expanding its distribution to over 171 countries, the company sold 5.2 billion cans of Red Bull in 2012, making it the world's most-consumed energy drink. In 2018, Red Bull launched its line of organic sodas called

Organics by Red Bull Red Bull is a brand of energy drinks of Austrian company Red Bull GmbH. With 38% market share, it is the most popular energy drink brand as of 2019. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, inclu ...

, most of it without

caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine class. It is mainly used recreationally as a cognitive enhancer, increasing alertness and attentional performance. Caffeine acts by blocking binding of adenosine t ...

Distribution

The Red Bull company also distributes and markets a number of other drinks including Simply Cola, the Carpe Diem range of herbal soft beverages and the Sabai Wine Spritzer (the latter in association with the Thai Siam Winery in Thailand).

Marketing

Initially, Red Bull distributed free cases of the drink to college students in an attempt at

viral advertising Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way tha ...

. This strategy was wildly successful, resulting in the rapid proliferation of sales. Red Bull has since become known for its sleek marketing targeted at

young urban professional Yuppie, short for "young urban professional" or "young upwardly-mobile professional", is a term coined in the early 1980s for a young professional person working in a city. The term is first attested in 1980, when it was used as a fairly neu ...

s through various sports and entertainment-based advertising campaigns. The current motto, "Red Bull Gives You Wiiings", directly plays on the stimulating properties of the beverage.

Promotional cars

In addition to this, Red Bull has developed the MET (Mobile Energy Team) program. The teams consist of mostly college students, who drive specially designed Red Bull "Racers". The racers are detailed with the Red Bull logo and most carry an oversized can of Red Bull on their chassis (Suzuki Vitara, MiniCooper, SportTrac, etc.). The METs complete daily missions that include sporting events, businesses, colleges, shopping centres, etc. The Mobile Energy Team is trained to know the properties of the energy drink thoroughly and present them to consumers.

Promotional aircraft

The company uses numerous historic fixed wing and rotary wing aircraft in their promotions including: * Chance-Vought F4U-4 96995 (OE-EAS) (

WWII World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...

Fighter) * Lockheed P-38L-5LO 44-53254 (N25Y) (WWII Fighter) * North American B-25J-30NC ''44-86893'' (N6123C) (WWII

Bomber A bomber is a military combat aircraft designed to attack ground and naval targets by dropping air-to-ground weaponry (such as bombs), launching aerial torpedo, torpedoes, or deploying air-launched cruise missiles. The first use of bombs dropped ...

) *

Douglas DC-6 The Douglas DC-6 is a piston-powered airliner and cargo aircraft built by the Douglas Aircraft Company from 1946 to 1958. Originally intended as a military transport near the end of World War II, it was reworked after the war to compete with t ...

B (OE-LDM)

Music industry

The brand is promoted via various music-related activities. In 2007, the company launched its own

record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...

Red Bull Records. It runs the Red Bull Studio recording facility, in Santa Monica. The Red Bull Music Academy organises music workshops and festivals around the world. The brand also organises and sponsors the famous Red Bull Batalla de Los Gallos. A freestyle competition of hip hop which takes place every year in many Spanish speaking countries. In 2013, it started an artist development program called Red Bull Sound Select. Randy Randall, of

No Age No Age is an American noise rock duo consisting of guitarist Randy Randall and drummer/vocalist Dean Allen Spunt. The band is based in Los Angeles, California, and was signed to Sub Pop records from 2008 to 2013. No Age's fourth studio album, ''S ...

, said he was okay working with Red Bull as the company is not owned by a larger company and the branding of the events is relatively low key. In the same year, the Red Bull Amplifier was launched with help from Sidekick Studios. It plans to assist digital startups by giving access to its audience, events, and facilities. In return Red Bull gets associated with trendy startups.

Sport sponsorship

Since the initial viral campaign, Red Bull's efforts have included sponsoring

extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. These activities often involve speed, height, a high level of physical exertion and highly specialized gear. Extreme tourism overl ...

events including cliff diving, BMX,

skiing Skiing is the use of skis to glide on snow. Variations of purpose include basic transport, a recreational activity, or a competitive winter sport. Many types of competitive skiing events are recognized by the International Olympic Committee (IO ...

, flying, downhill and free-ride mountain biking and skateboarding. In the 1990s, Red Bull sponsored the rower

Xeno Müller Xeno Müller (born 7 August 1972) is a Swiss rower and Olympic gold medallist. Early career and university His first international appearance was at the 1990 World Rowing Junior Championships – winning bronze in his single scull (1x). He f ...

, who won an Olympic gold medal in the single sculls in 1996. Red Bull also owns and conducts the Flugtag ("flight day" in

German German(s) may refer to: * Germany (of or related to) ** Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ge ...

), a competition where entrants launch themselves off a 10-metre ramp in homemade "flying machines" into a body of water (reminiscent of the

Birdman Rally Birdman Rally is a competition where members of the public build home-made gliders, hang gliders and human-powered aircraft, ranging from very serious aircraft to mere costumes, leap from a river– or sea–side jetty, or from a bridge, and com ...

); its own version of the

soapbox A soapbox is a raised platform on which one stands to make an impromptu speech, often about a political subject. The term originates from the days when speakers would elevate themselves by standing on a wooden crate originally used for shipme ...

derby called the Red Bull Soap Box Race; the Red Bull Crashed ice, a world tour, in the winter extreme sporting event, ice cross downhill, which involves downhill skating in an urban environment, on a track which includes steep turns and high vertical drops. The Red Bull Art of the Can Competition, an international art competition in which artists are asked to create works using the Red Bull can; and the

Red Bull BC One Red Bull BC One is an annual international B-Boy competition organized by the beverage company Red Bull. It is an individual B-Boy competition, notable for being the only one of the major international breaking championships to not include a crew ...

individual

breakdance Breakdancing, also called breaking or b-boying/b-girling, is an athletic style of street dance originating from the African American and Puerto Rican communities in the United States. While diverse in the amount of variation available in ...

competition; also events such as the motorcycle Erzberg Enduro where less than two percent of entrants finish the course. Skoda Fabia WRC 2006 EMS

Red Bull has had a

presence in a number of sports for some time, especially in the world of motor sport, and has a presence in the Australian V8 Supercars sponsoring the 888 race team, DTM (Deutsche Tourenwagen Masters) especially the Abt

Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. Th ...

team,

Dakar Rally The Dakar Rally (or simply "The Dakar"; formerly known as the "Paris–Dakar Rally") is an annual rally raid organised by the Amaury Sport Organisation. Most events since the inception in 1978 were staged from Paris, France, to Dakar, Senegal ...

sponsoring the

KAMAZ Master Kamaz Master is the Russian motorsport team founded in 1988. It is a long-time winner and medallist of different motorsport competitions for many years. Gallery File:КАМАЗ 4326 (4х4) на ралли-рейде.JPG File:KAMAZ-Master truck ...

, VW Race Touareg Team and Peugeot Sport, KTM's Factory teams in various motorcycle racing series, British Superbikes ( BSB) Red Bull Honda and HM Plant Red Bull Honda teams,

World Rally Championship The World Rally Championship (abbreviated as WRC) is the highest level of global competition in the motorsport discipline of rallying, owned and governed by the FIA. There are separate championships for drivers, co-drivers, manufacturers and t ...

with the Citroën, Volkswagen, M-Sport Ford and Škoda teams, the

SEAT A seat is a place to sit. The term may encompass additional features, such as back, armrest, head restraint but also headquarters in a wider sense. Types of seat The following are examples of different kinds of seat: * Armchair (furniture), ...

team in the

World Touring Car Championship The FIA World Touring Car Championship was an international touring car championship promoted by Eurosport Events and sanctioned by the Fédération Internationale de l'Automobile (FIA). It has had several different incarnations, including a sin ...

, in

Champ Car Champ Car World Series (CCWS) was the series sanctioned by Open-Wheel Racing Series Inc., or Champ Car, a sanctioning body for American open-wheel car racing that operated from 2004 to 2008. It was the successor to Championship Auto Racing Teams ...

with

Neel Jani Neel Jani (born 8 December 1983) is a Swiss professional Porsche factory driver. His father is from India and his mother is German Swiss. He achieved his greatest success winning the 24 Hours of Le Mans in 2016 after first joining Porsche's LMP ...

and

PKV Racing Padayatt Kesavapillai Vasudevan Nair (2 March 1926 – 12 July 2005), popularly known as PKV, was the 9th Chief Minister of Kerala and a senior leader of the Communist Party of India (CPI). He was elected to the Lok Sabha four times, in 1957, ...

, Rhys Millen's

Pontiac Pontiac may refer to: *Pontiac (automobile), a car brand *Pontiac (Ottawa leader) ( – 1769), a Native American war chief Places and jurisdictions Canada *Pontiac, Quebec, a municipality ** Apostolic Vicariate of Pontiac, now the Roman Catholic D ...

Formula D Formula Drift (also known as Formula D) is a United States-based motorsport drifting series. Formula Drift, Inc. was co-founded by Jim Liaw and Ryan Sage in 2003 as a sister company to Slipstream Global Marketing, the same partnership that int ...

, sponsoring the

GP2 Series The GP2 Series was a form of open wheel motor racing introduced in 2005 following the discontinuation of the long-term Formula One feeder series, Formula 3000. The GP2 format was conceived by Bernie Ecclestone and Flavio Briatore, while Eccle ...

team owned by Red Bull Racing team principal

Christian Horner Christian Edward Johnston Horner (born 16 November 1973) is a British former racing driver and current Team Principal of the Red Bull Formula One team, a position he has held since 2005, winning eleven world titles (five World Constructors' C ...

Arden International Arden International is a multiple formula racing team created and run by Christian Horner and Garry Horner. It currently runs teams in the Eurocup Formula Renault 2.0 and F4 British Championship, and formerly ran in the FIA Formula 2 Championship ...

. They previously sponsored and co-owned both the

Sauber Sauber Motorsport AG is a Swiss motorsport engineering company. It was founded in 1970 (as PP Sauber AG) by Peter Sauber, who progressed through hillclimbing and the World Sportscar Championship to reach Formula One in . After operating it un ...

and Arrows Formula One teams, the Red Bull Cheever Racing Team in the

IRL IRL may refer to: Places * Republic of Ireland (ISO 3166-1 alpha-3 country code) * Irlam railway station (National Rail station code IRL), England Organizations * International Rugby League, the governing body for the sport of rugby league * I ...

, and from 2007 to 2011 Team Red Bull competed in the

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...

Sprint Cup Series The NASCAR Cup Series is the top racing series of the NASCAR, National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. ...

. Also Red Bull is now sponsoring the

Cyberathlete Professional League The Cyberathlete Professional League (CPL) was a professional sports tournament organization specializing in computer and console video game competitions. It was founded by Angel Munoz on June 27, 1997, in Dallas, Texas. The CPL is considered the ...

and formerly sponsored its own air racing event called the

Red Bull Air Race World Championship The World Championship Air Race is a series of air races sanctioned by the World Air Sports Federation (FAI). Originally established in 2003 as the Red Bull Air Race, and created by Red Bull GmbH, the event involves competitors navigating a c ...

which contested its final season in 2019. The 2005

DARPA Grand Challenge The DARPA Grand Challenge is a prize competition for American autonomous vehicles, funded by the Defense Advanced Research Projects Agency, the most prominent research organization of the United States Department of Defense. Congress has authorize ...

, a competition for

driverless car A self-driving car, also known as an autonomous car, driver-less car, or robotic car (robo-car), is a car that is capable of traveling without human input.Xie, S.; Hu, J.; Bhowmick, P.; Ding, Z.; Arvin, F.,Distributed Motion Planning for S ...

s, was won by a student team from Stanford. The Team's robotically driven

Volkswagen Touareg The Volkswagen Touareg (German pronunciation: ) is a car produced by German automaker Volkswagen Group since 2002 at the Volkswagen Bratislava Plant. A five-seater mid-size luxury crossover SUV, the vehicle was named after the nomadic Tuareg peo ...

Stanley Stanley may refer to: Arts and entertainment Film and television * ''Stanley'' (1972 film), an American horror film * ''Stanley'' (1984 film), an Australian comedy * ''Stanley'' (1999 film), an animated short * ''Stanley'' (1956 TV series) ...

" was sponsored by Red Bull. Red Bull sponsors th
Red Bull Rope Masters
competition with the National Double Dutch League for the Annual Holiday Classic at the Apollo Theatre in New York City, an event often dominated by teams from Japan featuring fusion double-Dutch (set to hip-hop or contemporary music), and they sponsor other regional events in

Memphis, TN Memphis is a city in the U.S. state of Tennessee. It is the seat of Shelby County in the southwest part of the state; it is situated along the Mississippi River. With a population of 633,104 at the 2020 U.S. census, Memphis is the second-most ...

and at

Morgan State University Morgan State University (Morgan State or MSU) is a public historically black research university in Baltimore, Maryland. It is the largest of Maryland's historically black colleges and universities (HBCUs). In 1867, the university, then known a ...

, to name a few. There are several YouTube videos documenting these events. Red Bull also has sponsored various racing drivers including NASCAR driver

Brian Vickers Brian Lee Vickers (born October 24, 1983) is an American professional stock car and sports car racing driver. He last drove the No. 14 Chevrolet SS for Stewart-Haas Racing as an interim driver in the NASCAR Sprint Cup Series for the injured ...

and

Kasey Kahne Kasey Kenneth Kahne (; born April 10, 1980) is an American dirt track racing driver and former professional stock car racing driver. He last competed in the Monster Energy NASCAR Cup Series in 2018, driving the No. 95 Dumont Jets/ Procore Technolo ...

and Formula One drivers

Christian Klien Christian Klien (born 7 February 1983) is an Austrian former Formula One racing driver. In total he has scored 14 points in Formula One. Klien currently competes full-time in the GT World Challenge Europe for JP Motorsport. Racing career Bor ...

and

Vitantonio Liuzzi Vitantonio "Tonio" Liuzzi (born 6 August 1980) is an Italian professional racing driver who formerly raced in Formula One for the Red Bull, Toro Rosso, Force India and HRT teams. Karting Born in Locorotondo, BA, Apulia, Liuzzi, like many au ...

. Red Bull is also sponsor to young Canadian racing prodigy

Robert Wickens Robert Tyler Wickens (born March 13, 1989) is a Canadian racing driver from Guelph, Ontario, driving in the Michelin Pilot Challenge for Bryan Herta Autosport. In 2009 he finished in second place in the FIA Formula Two Championship, and in 2010 ...

and teammate John Michael Edwards in the

Champ Car Atlantic Series The Atlantic Championship is a formula race car series with races throughout North America. It has been called Champ Car Atlantics (after its former name), Toyota Atlantics (due to the series' previous history of using Toyota-powered engines) ...

, as well as rally driver

Travis Pastrana Travis Alan Pastrana (born October 8, 1983) is an American professional motorsports competitor and stunt performer who has won championships and X Games gold medals in several disciplines, including supercross, motocross, freestyle motocross, a ...

, MotoGP riders

Dani Pedrosa Daniel Pedrosa Ramal (born 29 September 1985) is a Spanish Grand Prix motorcycle racing, Grand Prix motorcycle racer who retired from regular competition after the season. He grew up in Castellar del Vallès, a village near Sabadell. He is a ...

Marc Márquez Marc Márquez Alentà (born 17 February 1993) is a Spanish professional Grand Prix motorcycle road racer, who has raced for Honda's factory team since his MotoGP debut in 2013. Born in Cervera, Catalonia, Spain, he is nicknamed the 'Ant of Cer ...

Maverick Viñales Maverick Viñales Ruiz (; born 12 January 1995) is a Spanish Grand Prix motorcycle racer. Viñales is the 2013 Moto3 World Champion, currently riding in MotoGP for the Aprilia Racing team, after five seasons as a MotoGP factory rider with the ...

, Stefan Bradl and

Jack Miller Jack Miller may refer to: Military * Jack Miller (USMC officer) (1920–1942), American marine soldier * Jack Duppa-Miller (1903–1994), British recipient of the George Cross in World War II, originally called Jack Miller * USS ''Jack Miller'', ...

, American Superbike ( AMA) riders

Eric Bostrom Eric Bostrom (born November 19, 1976 in San Francisco, California) is an American professional motorcycle racer and brother of Ben Bostrom, who also races motorcycles professionally. He is currently racing in the AMA Superbike series for Attack ...

Ben Bostrom Benjamin Bostrom (born May 7, 1974) is an American former professional motorcycle racer. From 1995 to 2011 he competed in the AMA Superbike Championship, the World Superbike Championship and the MotoGP world championship.. Motorcycle racing car ...

and Jake Zemke and British Superbike (BSB) riders

Jonathan Rea Jonathan Rea (born 2 February 1987) is a Northern Irish professional motorcycle racer. He competes in the Superbike World Championship and is a six-time champion in the series. He is the first to have won the Superbike World Championship six ...

Eugene Laverty Eugene Laverty (born 3 June 1986) is a professional motorcycle road racer from Northern Ireland, the brother of Michael and John. For 2022, Laverty is contracted to ride for satellite BMW team Bonovo in World Superbike Championship. Midway ...

and Ryuchi Kiyonari. Red Bull is sponsoring two new

teams under 2007; racing under the new

Toyota Camry The Toyota Camry (; Japanese: トヨタ・カムリ ''Toyota Kamuri'') is an automobile sold internationally by the Japanese auto manufacturer Toyota since 1982, spanning multiple generations. Originally compact in size (narrow-body), the Camry ...

label. Aside from that, its Thai unit and its Philippine partner has been responsible in forming, licensing, and funding the

Red Bull Barako Red is the color at the long wavelength end of the visible spectrum of light, next to orange and opposite violet. It has a dominant wavelength of approximately 625–740 nanometres. It is a primary color in the RGB color model and a seconda ...

basketball team in the

Philippine Basketball Association The Philippine Basketball Association (PBA) is a men's professional basketball league in the Philippines composed of twelve company-branded franchised teams. Founded in 1975, it is the first professional basketball league in Asia and is the se ...

(PBA) since 2000. It has become one of the more successful sports teams in the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

, winning three championships in the PBA. Red Bull covers the costs to organise the

Wings for Life World Run The Wings for Life World Run is a running competition held on the first weekend of May since 2014 to collect funds for the not-for-profit foundation ''Wings for Life''. The entry fee goes completely to Spinal Cord Research. It became the largest r ...

since its first edition in 2014. This permits that the entry fees for the participants can entirely be given to the nonprofit Wings for Life foundation. Red Bull Sponsorship FIVB Beach Volleyball World Tour. They also sponsor several cyclocross riders including Wout van Aert and Pauline Ferrand Prevot. This most viable as both riders have Red Bull branded helmets. They have also sponsored England Cricketer Ben Stokes, and their branding is visible on the back of his bat. The sponsorship of Exeter Chiefs and England winger Jack Nowell has seen him become the first player with branding on a scrum cap. Red Bull sponsors extreme cyclists

Danny MacAskill Daniel "Danny" MacAskill is a Scottish trials cyclist, from Dunvegan on the Isle of Skye. He works professionally as a street trials / mountain bike rider for Santa Cruz Bicycles. In April 2009, he released a five-minute street trials video t ...

and Fabio Wibmer.

Sport ownership

Red Bull has extended its presence to purchasing and entirely re-branding a number of sports teams. Scott Speed Toro Rosso 2006 Malaysia

Motorsport

In motorsport, these teams include

Red Bull Racing Red Bull Racing, also simply known as Red Bull or RBR and currently competing as Oracle Red Bull Racing, is a Formula One racing team, racing under an Austrian licence and based in the United Kingdom. It is one of two Formula One teams owned ...

(previously Jaguar Racing before which it was Stewart Grand Prix) and Scuderia AlphaTauri, previously

Scuderia Toro Rosso Scuderia Toro Rosso (; literal translation of "Red Bull Racing Team"), commonly known as Toro Rosso or by its abbreviation STR, was an Italian Formula One racing team. It was one of two Formula One teams owned by Austrian beverage company Re ...

and before that it was

Minardi F1 Team Minardi was an Italian automobile racing team and constructor founded in Faenza in 1979 by Giancarlo Minardi. It competed in the Formula One World Championship from 1985 until 2005 with little success, nevertheless acquiring a loyal following ...

.Red Bull swoop for Minardi dea
article
/ref> (Scuderia Toro Rosso is

Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...

for ''Team Red Bull''.) Both teams have scored

Grand Prix Grand Prix ( , meaning ''Grand Prize''; plural Grands Prix), is a name sometimes used for competitions or sport events, alluding to the winner receiving a prize, trophy or honour Grand Prix or grand prix may refer to: Arts and entertainment ...

victories, and Red Bull Racing won the Constructors' Championship for the

2010 File:2010 Events Collage New.png, From top left, clockwise: The 2010 Chile earthquake was one of the strongest recorded in history; The Eruption of Eyjafjallajökull in Iceland disrupts air travel in Europe; A scene from the opening ceremony of ...

2011 File:2011 Events Collage.png, From top left, clockwise: a protester partaking in Occupy Wall Street heralds the beginning of the Occupy movement; protests against Libyan dictator Muammar Gaddafi, who was killed that October; a young man celebrate ...

2012 File:2012 Events Collage V3.png, From left, clockwise: The passenger cruise ship Costa Concordia lies capsized after the Costa Concordia disaster; Damage to Casino Pier in Seaside Heights, New Jersey as a result of Hurricane Sandy; People gather ...

2013 File:2013 Events Collage V2.png, From left, clockwise: Edward Snowden becomes internationally famous for leaking classified NSA wiretapping information; Typhoon Haiyan kills over 6,000 in the Philippines and Southeast Asia; The Dhaka garment fact ...

and

2022 File:2022 collage V1.png, Clockwise, from top left: Road junction at Yamato-Saidaiji Station several hours after the assassination of Shinzo Abe; 2022 Sri Lankan protests, Anti-government protest in Sri Lanka in front of the Presidential Secretari ...

seasons. Sebastian Vettel won four Drivers' Championships in row in

, and

while driving for

. Red Bull Racing driver

Max Verstappen Max Emilian Verstappen (; born 30 September 1997) is a Belgian-Dutch Auto racing, racing driver and the 2021 Formula One World Championship, 2021 and 2022 Formula One World Championship, 2022 Formula One World Champion. He Formula One drivers ...

won the

2021 File:2021 collage V2.png, From top left, clockwise: the James Webb Space Telescope was launched in 2021; Protesters in Yangon, Myanmar following the 2021 Myanmar coup d'état, coup d'état; A civil demonstration against the October–November 2021 ...

and

Formula One Driver's Championship. According to Red Bull Team Principal

in F1's

Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fil ...

original series Formula 1: Drive to Survive, Red Bull is in a unique position wherein they have four drivers (two at

and two at Scuderia AlphaTauri). He also stated that the drivers in Scuderia AlphaTauri are Red Bull contracted drivers. In motorcycling, Red Bull is a title sponsor of

Red Bull KTM Factory Racing Red Bull KTM Factory Racing is the factory team of KTM active in the MotoGP World Championship supported by sponsor, drinks manufacturer Red Bull. History Development of the RC16 KTM have a well established presence amongst off-road motorcycle ...

and main sponsor of

Repsol Honda Repsol Honda is the official factory team of the Honda Racing Corporation in the MotoGP class of Grand Prix motorcycle racing (World Championship road racing), backed by principal sponsor Repsol. History 1990s In the team entered a three r ...

. In 2006, Red Bull announced they would be sponsoring the

Team Red Bull. They debuted in the

Nextel Cup Series The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971 ...

at Charlotte Motor Speedway, Lowe's Motor Speedway. The team was shut down in December 2011 and its assets acquired by BK Racing. The Stock Car Brasil team WA Mattheis was sponsored by Red Bull between 2009 and 2016; Cacá Bueno has won the 2009, 2011 and 2012 championships. The Australian Supercars Championship' Triple Eight Race Engineering has also been sponsored by Red Bull since 2013. Jamie Whincup has won three titles in 2013, 2014 and 2017 and team-mate Shane van Gisbergen won the championship in 2016, 2021 and again in 2022 at the Gold Coast 500.

Association football

The company has also been highly active in association football. On 6 April 2005, Red Bull bought the Austrian club SV Austria Salzburg and renamed it to FC Red Bull Salzburg, Red Bull Salzburg, a move which has been heavily criticised by supporter groups within Austria and across Europe. They also purchased FC Liefering as Salzburg's feeder club. Thierry Henry control cropped

In 2005 MLS season, 2005, Red Bull purchased the MetroStars, a team in Major League Soccer representing New York City, from Anschutz Entertainment Group and renamed the franchise; Red Bull New York is the name of the Red Bull subsidiary that operates the team, while the squad itself is known as the New York Red Bulls. Anschutz Entertainment Group was about to begin building the MetroStars their own stadium, but groundbreaking was delayed a month as AEG completed the sale of the team. The company paid for the team's new stadium, Red Bull Arena (New Jersey), Red Bull Arena, which had its match opener 20 March 2010. In 2007, Red Bull established the lower-division Red Bull Brasil team in the city of Campinas, São Paulo (state), São Paulo. As the plan to reach the Campeonato Brasileiro Série A in 10 years failed, Red Bull became owners of Campeonato Brasileiro Série B, Série B side Clube Atlético Bragantino in March 2019 and renamed the team to Red Bull Bragantino. Red Bull Bragantino became the champion of the 2019 Campeonato Brasileiro Série B, 2019 edition of Série B, and was promoted to the Série A for the 2020 edition. In June 2009, the company purchased the soccer licence of German fifth division club SSV Markranstädt based near Leipzig, renaming them RB Leipzig for the 2009–10 season onwards. The company stated that its goal was to reach the country's first division, the Bundesliga, within ten years; this goal was ultimately achieved, with RB Leipzig winning four promotions in seven seasons to secure Bundesliga football starting in 2016–17 Bundesliga, 2016–17 season. The current Head of Global Football Operations is Oliver Mintzlaff.

Ice hockey

The company purchased EC Salzburg, the city's team in the Austrian Hockey League, in 2000 and renamed it EC Red Bull Salzburg, Red Bull Salzburg. Furthermore, Red Bull took over DEL club EHC München, becoming the team's title sponsor in 2012 before purchasing it outright in 2013.

Esports

In 2017, Red Bull announced the formation of their new League of Legends team, Red Bulls, which competed in the European League of Legends Challenger Series before folding in 2018. Red Bull sponsors several fighting game players who compete in ''Tekken'' and ''Street Fighter'', as well as the ''Dota 2'' team OG (esports), OG, winners of The International 2018 and The International 2019, 2019 tournaments.

Media

Red Bull Media House is a media company specialized in sport, lifestyle, music and games. The company publishes several magazines: ''The Red Bulletin'' (lifestyle), ''Servus'' (food, health and gardening); ''Terra Mater'' (nature, science and history); ''Bergwelten'' (alpinism) and ''Seitenblicke'' (celebrities). Other Red Bull Media House divisions are Red Bull TV, Red Bull Photography, Benevento Publishing, Red Bull Music Academy, Red Bull Records and Red Bull Music Publishing.

Sports championships

Auto racing

* List of Formula One World Drivers' Champions, Formula 1 World Drivers' Championships (6) ** 2010, 2011, 2012, 2013, 2021, 2022 * List of Formula One World Constructors' Champions, Formula 1 World Constructors' Championships (5) ** 2010, 2011, 2012, 2013, 2022

Association football

* List of Austrian football champions, Austrian Bundesliga (13) ** 2006–07 Austrian Football Bundesliga, 2006–07, 2008–09 Austrian Football Bundesliga, 2008–09, 2009–10 Austrian Football Bundesliga, 2009–10, 2011-12 Austrian Football Bundesliga, 2011–12, 2013-14 Austrian Football Bundesliga, 2013–14, 2014-15 Austrian Football Bundesliga, 2014–15, 2015-16 Austrian Football Bundesliga, 2015–16, 2016–17 Austrian Football Bundesliga, 2016–17, 2017–18 Austrian Football Bundesliga, 2017–18, 2018–19 Austrian Football Bundesliga, 2018–19, 2019–20 Austrian Football Bundesliga, 2019–20, 2020–21 Austrian Football Bundesliga, 2020–21, 2021–22 Austrian Football Bundesliga, 2021–22 * Austrian Cup (7) ** 2011–12 Austrian Cup, 2011–12, 2013–14 Austrian Cup, 2013–14, 2014–15 Austrian Cup, 2014–15, 2015–16 Austrian Cup, 2015–16, 2016–17 Austrian Cup, 2016–17, 2018–19 Austrian Cup, 2018–19 * Austrian Regionalliga West, Regionalliga West (1) ** 2012–13 Austrian Regionalliga#Regionalliga West, 2012–13

* Supporters' Shield (3) ** 2013 MLS Season#Supporters’ Shield, 2013, 2015 MLS season#Supporters’ Shield, 2015, 2018 MLS season#Supporters’ Shield, 2018 * United Soccer League Champions (1) ** 2016 USL Playoffs, 2016 * United Soccer League Regular Season Title (1) ** 2016 USL season, 2016 * National Premier Soccer League (1) ** 2014 NPSL season, 2014

* Regionalliga Nordost (1) ** 2012–13 Regionalliga#Regionalliga Nordost, 2012–13 * NOFV-Oberliga Süd (2) ** 2009–10 NOFV-Oberliga#2009–10 NOFV-Oberliga Süd, 2009–10, 2014–15 NOFV-Oberliga#South, 2014–15 * Sachsenliga (1) ** 2013–14 * Bezirksliga Leipzig (2) ** 2010–11 * Saxony Cup (2) ** 2010–11, 2012–13 * Regionalliga promotion playoff 1 (1) ** 2012–13 Regionalliga#Promotion playoffs, 2012–13 * DFB-Pokal (1) ** 2021–22 DFB-Pokal, 2021–22

* Campeonato Paulista Série A3 (1) ** 2010 * Campeonato Paulista Série B (1) ** 2009 * Campeonato Brasileiro Série B (1) ** 2019 Campeonato Brasileiro Série B, 2019 * Campeonato Paulista do Interior (2) ** 2019, 2020 * Campeonato Paulista Group D (1) ** 2020 Campeonato Paulista#Group D, 2020

Ice hockey

*Austrian Hockey League (7) ** 2006–07 Austrian Hockey League season, 2007, 2007–08 Austrian Hockey League season, 2008, 2009–10 Austrian Hockey League season, 2010, 2010–11 Austrian Hockey League season, 2011, 2013–14 Austrian Hockey League season, 2014*, 2014–15 Austrian Hockey League season, 2015, 2015–16 Austrian Hockey League season, 2016, 2017–18 Austrian Hockey League season, 2018*[*] – seasons in which the Austrian Champion didn't win the EBEL title *IIHF Continental Cup, Continental Cup (1) **2009–10 IIHF Continental Cup, 2010 *European Trophy (1) ** 2011 European Trophy, 2011

* Deutsche Eishockey Liga (4) ** 2015–16, 2016–17, 2017–18, 2019–20 (RS)

Esports

''Dota 2''

* The International (Dota 2), The International (2, with OG (esports), OG) ** The International 2018, 2018, The International 2019, 2019

''F1 2019 (video game), F1 2019''

* Formula One Esports Series ** 2019

''F1 2020 (video game), F1 2020''

* Formula One Esports Series ** 2020

References

External links

Official website
{{DEFAULTSORT:Red Bull GmbH Red Bull Food and drink companies established in 1984 Food and drink companies of Austria Food and drink companies of Thailand Austrian brands Mass media companies of Austria Economy of Salzburg (state) Dietrich Mateschitz