Carpe Diem (drink)
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Carpe Diem (drink)
Carpe Diem is a range of energy and 'functional' soft beverages distributed in the United Kingdom and other European countries by Rauch. They were launched by the founder of Red Bull into an upscale and health conscious drinks marketplace, being first stocked by stores such as Selfridges before being distributed to mainstream stores such as Tesco. These drinks are no longer available in Ireland or the UK. Range Carpe Diem features the following flavours: * Kombucha Kombucha (also tea mushroom, tea fungus, or Manchurian mushroom when referring to the culture; Latin name ''Medusomyces gisevii'') is a fermented, lightly effervescent, sweetened black tea drink commonly consumed for its purported health ben ... * Vitalising Botanic Water References External links Bevnet reviewCarpe Diem Energy drinks Red Bull {{nonalcoholic-drink-stub ...
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Functional Beverage
A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health benefit. Functional beverages include dairy beverages, sports and performance drinks, energy drinks, ready-to-drink teas, "smart" drinks, fortified fruit drinks, plant milks, and enhanced water. Health concerns Health experts are concerned about the increased consumption and popularity of functional beverages. Although these beverages may serve to hydrate the individual, they may not mitigate health issues, such as obesity, heart disease, and cancer. Most functional beverages are sweetened, and consumption of sweetened beverages is associated with higher levels of obesity and heart disease. Most of these drinks contain significant amounts of sugars and hence calories, which would add to discretionary and total caloric intake. As such, these ingredients pose health risks because of what they contain (sugar and caffeine) or what they replace in the diet (vi ...
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Rauch (company)
Rauch Fruchtsäfte GmbH & Co OG is a beverage company based in Rankweil in Vorarlberg, Austria. It was founded in 1919 and has remained a family business for four generations. The Rauch brand is particularly known for producing a range of juices. The company exports products to about 100 countries and also offers private-label production services such as ''Bravo'' sold throughout the former Yugoslavia, and Albania. History The family business was founded by Franz Josef Rauch in 1919 as a cider press for the surrounding farmers. In the interwar period, however, the fruit juice production was already carried out industrially. In 1962 the company was taken over by the next generation and got internationally oriented. In the 1970s, Rauch became the market leader in the Austrian market with the brands Happy Day and Bravo and sold Tetra Pak instead of glass bottles. When a campaign against smoking was launched in Austria with the slogan "Ohne Rauch geht's auch" ("it's possible with ...
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Selfridges
Selfridges, also known as Selfridges & Co., is a chain of high-end department stores in the United Kingdom that is operated by Selfridges Retail Limited, part of the Selfridges Group of department stores. It was founded by Harry Gordon Selfridge in 1908. The historic Daniel Burnham-designed flagship store on London's Oxford Street is the second-largest shop in the UK (after Harrods) and opened on 15 March 1909. Other Selfridges stores opened in the Trafford Centre (1998) and Exchange Square (2002) in Manchester, and in the Bullring in Birmingham (2003). In the 1940s, smaller provincial Selfridges stores were sold to the John Lewis Partnership, and in 1951, the original Oxford Street store was acquired by the Liverpool-based Lewis's chain of department stores. Lewis's and Selfridges were then taken over in 1965 by the Sears Group, owned by Charles Clore.subscription required Expanded under the Sears Group to include branches in Manchester and Birmingham, the chain was acquir ...
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Tesco
Tesco plc () is a British multinational groceries and general merchandise retailer headquartered in Welwyn Garden City, England. In 2011 it was the third-largest retailer in the world measured by gross revenues and the ninth-largest in the world measured by revenues. It has shops in Ireland, the United Kingdom, the Czech Republic, Hungary and Slovakia. It is the market leader of groceries in the UK (where it has a market share of around 28.4%). Tesco has expanded globally since the early 1990s, with operations in 11 other countries in the world. The company pulled out of the US in 2013, but continues to see growth elsewhere. Since the 1960s, Tesco has diversified into areas such as the retailing of books, clothing, electronics, furniture, toys, petrol, software, financial services, telecoms and internet services. In the 1990s, Tesco re-positioned itself from being a downmarket high-volume low-cost retailer, attempting to attract a range of social groups with its low-cost ...
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Kombucha
Kombucha (also tea mushroom, tea fungus, or Manchurian mushroom when referring to the culture; Latin name ''Medusomyces gisevii'') is a fermented, lightly effervescent, sweetened black tea drink commonly consumed for its purported health benefits. Sometimes the beverage is called kombucha tea to distinguish it from the culture of bacteria and yeast. Juice, spices, fruit or other flavorings are often added. Kombucha is thought to have originated in China, where the drink is traditional. By the early 20th century it had spread to Russia, then other parts of Eastern Europe and Germany. Kombucha is now homebrewed globally, and also bottled and sold commercially. The global kombucha market was worth approximately billion . Kombucha is produced by symbiotic fermentation of sugared tea using a ''symbiotic culture of bacteria and yeast'' (SCOBY) commonly called a "mother" or "mushroom". The microbial populations in a SCOBY vary. The yeast component generally includes ''Saccharomyce ...
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