Republic Biscuit Corporation (

d/b/a A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...

Rebisco) is a

Philippine The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

snack food company located in

Pasig City Pasig, officially the City of Pasig ( fil, Lungsod ng Pasig), is a 1st class highly urbanized city in the National Capital Region of the Philippines. According to the 2020 census, it has a population of 803,159 people. It is located along th ...

(Office) and

Quezon City Quezon City (, ; fil, Lungsod Quezon ), also known as the City of Quezon and Q.C. (read in Filipino as Kyusi), is the most populous city in the Philippines. According to the 2020 census, it has a population of 2,960,048 people. It was fou ...

(Factory),

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

. It was founded in 1963 by Jacinto Ng.

History

Rebisco was founded in August 15, 1963 as England Biscuit Factory, producing biscuits from a tiny, rented second-hand factory in San Juan, with only

US$ The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...

5,000 in start-up (approximately ₱15,000 to ₱20,000). The company eventually moved out of its San Juan site to a new factory in

Novaliches Novaliches is a place that forms the northern areas of Quezon City, and encompasses the whole area of North Caloocan. Etymology The name Novaliches came from the name of the small village of Novaliches in the town of Jérica, Spain. It was ...

. In 1972, England Biscuit Factory was renamed Republic Biscuit Corporation and adopted a new image. Through the years, Rebisco put up several companies to dominate other segments of the market: JBC Food Corporation in 1989; Suncrest Foods, Inc. in 1995; Multirich Corporation in 1999; and Pinnacle Foods, Inc. in 2000. In 2003, Rebisco acquired Storck Products, Inc., which previously produced confectionery products under license from

August Storck August Storck KG () is a German candy producer with headquarters in Berlin, owned by Axel Oberwelland. Its subsidiary in the United Kingdom has been the company Bendicks in Winchester since 1988. The main facility of Storck in Germany is in ...

, and later renamed the company as SPI Corporation.

Brands

Biscuits: * Bibibons * Biskarte * Bravo * Coco * Combi * Jeanne And Jamies Recipes * Jungle Bites * Marie Gold * Marie Time * Rebisco Extreme * Rebisco Sandwich * Hansel Sandwich (The Hanchies) Cakes and breads: * Brownie Break * Crossini * Cupp Keyk * Doowee Delectables * Doowee Donut * Doowette * Fudgee Barr * Jo'Anne Bakes Brownies * Moji Cakes * Topps Sarap * Whoopie Candies, lollipops, gums and jellies: * Babble Joe * Chubby * Dolce * Happy Jelly * Jiggels * Judge * Mr. Buko * Mr. Keso * Mr. Maiz * Mr. Melon * Mr. Yema * Starr * Target Relief * Vita Cubes * Yaba Pops Chips: * Chiskalog * Criss Cross * Funky * Goofers * Kruffs * Pier 28 * Potato Plus * Torii * Tostas Chocolates: * Barnuts * Binx * Choco Mucho * Havana * Twistee Cookies: * Choco Mucho Cookies * Frootees * Kookie Tart * Mrs. Goodman Crackers: * Ace * Buddy * Hansel Crackers * King Flakes Classic * Rebisco Crackers * Rebisco Grahams * Super Thins Baked Chips Creampaste: * Happy Peanut Spread * Krim Stix * Rebisco Spreads Ice Cream: * Creamline Nuts, peas and seeds: * Chikito * Ding Dong * Happy * Hi-Ho * Captain Sid * Dragon Sid Polvoron: * Milkee Polvoron * Milkee's Best Wafers: * Superstix * Tiger Stix * Wafer Time * Wafer Time Rich Cream

Subsidiaries

* Suncrest Foods, Inc. * SPI Corporation * Multirich Food Corporation * Pinnacle Foods, Inc. * Creamline Dairy Corporation * JBC Food Corporation * SPI Multimix Corporation

Sports

Choco Mucho Flying Titans The Choco Mucho Flying Titans is a professional women's volleyball team playing in the Premier Volleyball League. The team is owned by the Republic Biscuit Corporation. History The team was created by the Republic Biscuit Corporation for the 2 ...

( PVL) * Creamline Cool Smashers ( PVL) * Rebisco- PSL Manila ( 2017 Asian Women's Club Volleyball Championship)

Other developments

In February 2011, Y&R Philippines won the branding work for Rebisco. Y&R was tasked to create a new global brand for Rebisco. It will include the creation of a new logo and packaging unified mark to strongly identify the vast array of products.Y&R Philippines wins Rebisco global branding work
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References

External links

* * {{CC-notice, cc=bysa, url=http://en.wikipilipinas.org/index.php?title=Republic_Biscuit_Corporation Confectionery companies of the Philippines Snack food manufacturers of the Philippines Companies based in Pasig Food and drink companies established in 1963 1963 establishments in the Philippines Philippine brands