"Rude" is the debut single by Canadian band Magic! from their debut studio album, ''

Don't Kill the Magic ''Don't Kill the Magic'' is the debut studio album by Canadian reggae fusion band Magic!. It was released on June 30, 2014 through Latium Entertainment and RCA Records. The production on the album was primarily handled by Adam Messinger along wi ...

''. It was originally released on October 11, 2013, as a promotional single and then re-released on February 24, 2014, by

Sony Music Entertainment Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainment ...

. The official remix for the song features Kid Ink and Ty Dolla Sign, with fellow Blink-182 member

Travis Barker Travis Landon Barker (born November 14, 1975) is an American musician who serves as the drummer for the rock band Blink-182. He has also performed as a frequent collaborator with hip hop artists, is a member of the rap rock group Transpla ...

on the drums. "Rude" was an international commercial success amidst mixed reception from music critics. The song peaked at number six on the

Canadian Hot 100 The Canadian Hot 100 is a music industry record chart in Canada for songs, published weekly by '' Billboard'' magazine. The Canadian Hot 100 was launched on the issue dated March 31, 2007, and is currently the standard record chart in Canada; a n ...

and internationally topped the charts in the United States and the United Kingdom and peaked within the top ten of the charts in Australia, New Zealand, Ireland, Denmark, the Netherlands and Sweden. "Rude" was the ninth best-selling song of 2014, with global sales of 8.6 million units, and won the

Juno Award for Single of the Year The Juno Award for Single of the Year has been awarded since 1974 for the best single in Canada. It has also been known as Best Single and Best Selling Single. The award goes to the artist. Best Single (1974) Best Selling Single (1975 - 1979) ...

Background and composition

"Rude" was written by Nasri, Adam Messinger, Mark Pellizzer, Ben Spivak and Alex Tanas, and produced by Adam Messinger. According to the sheet music published by

Sony/ATV Music Publishing Sony Music Publishing (formerly Sony/ATV Music Publishing) is the largest music publisher in the world, with over five million songs owned or administered as of end March 2021. US-based, it is part of the Sony Music Group, which is itself owned ...

at Musicnotes.com, "Rude" is a reggae fusion song set in common time with a

tempo In musical terminology, tempo (Italian, 'time'; plural ''tempos'', or ''tempi'' from the Italian plural) is the speed or pace of a given piece. In classical music, tempo is typically indicated with an instruction at the start of a piece (often ...

of 144 beats per minute. This song is written in the

key Key or The Key may refer to: Common meanings * Key (cryptography), a piece of information that controls the operation of a cryptography algorithm * Key (lock), device used to control access to places or facilities restricted by a lock * Key (map ...

B minor B minor is a minor scale based on B, consisting of the pitches B, C, D, E, F, G, and A. Its key signature has two sharps. Its relative major is D major and its parallel major is B major. The B natural minor scale is: : Changes neede ...

. "Rude" was named after the reggae term " rude boy" and originally based on a real-life situation. The lead singer of Magic!, Nasri, had been in an unhealthy relationship with a previous girlfriend. After the two of them got into a fight with each other, the band based the song off that headline. The couple was in a "mean time" when they were both being rude to each other, as Nasri says in what he describes as a "dark vibe".

Critical reception

Critical reviews for "Rude" have been mixed.

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complimented the song, saying: "One listen and you'll be hooked." An article in ''

Psychology Today ''Psychology Today'' is an American media organization with a focus on psychology and human behavior. It began as a bimonthly magazine, which first appeared in 1967. The ''Psychology Today'' website features therapy and health professionals direct ...

'' drew a connection between the lyrics of the song and social attitudes about interracial relationships, while ''

Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...

'' magazine named "Rude" the tenth-worst song of 2014, criticizing its "sanitized reggae-fusion sound" and lyrics. Renowned for Sound gave "Rude" a 4 out of 5 star rating, calling the track "lighthearted fun."

Music video

The music video features the band singing the song in a garage while scenes show Nasri in a relationship with a woman played by model Ayla Parker. After this, Nasri asks her conservative father, played by actor Brian Knudson, for her hand in marriage, but the father refuses and won't explain why. The mother, played by actress Mary Kay McCartney, is somewhat softer. Eventually, Nasri secretly proposes to her and together with the rest of the band, try to convince the father, but he still refuses. Nasri marries her anyway and all party in the garage as Parker proclaims her love for Nasri and she abandons her overprotective father's house once and for all. The video was released on the band's YouTube account on December 5, 2013. As of September 2020, the video has over 2 billion views on

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, and is one of the top 70 most viewed videos on the site.

Live performances and covers

On December 9, 2013, the band made their Australian television debut on '' Sunrise'', where they performed "Rude". In June 2014, the band performed an acoustic version of the song on '' On Air with Ryan Seacrest''. In July, they performed it on '' The View'' and on ''

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''. On August 10, 2014, the band performed the song at the

2014 Teen Choice Awards The 2014 Teen Choice Awards ceremony was held on August 10, 2014 at the Shrine Auditorium in Los Angeles, California. The event was originally scheduled to take place at the UCLA Pauley Pavilion, which was flooded by a broken water pipe on July 29, ...

. Magic! and American singer

Marc Anthony Marco Antonio Muñiz Rivera (born September 16, 1968), known professionally as Marc Anthony, is an American singer, songwriter, and actor. He is the top selling tropical salsa artist of all time. A three-time Grammy Award and six-time Latin Gra ...

performed a

Spanglish Spanglish (a portmanteau of the words "Spanish" and "English") is any language variety (such as a contact dialect, hybrid language, pidgin, or creole language) that results from conversationally combining Spanish and English. The term is mos ...

version of the song at the 15th Latin Grammy Awards ceremony in 2014 with Anthony singing parts of the song in Spanish. In September 2014, 15ECONDS (now Aviwkila) performed the song on

Rising Star Indonesia ''Rising Star Indonesia'' is a reality singing competition of Israeli origin that began airing on RCTI on 28 August 2014. This program is based on the Israeli singing competition, HaKokhav HaBa and produced by Israel-based, Keshet Media, '' Rising ...

. Their performance got a 94% approval rating from viewers. On July 15, 2015,

Postmodern Jukebox Postmodern Jukebox, also widely known by the initialism PMJ, is a rotating musical collective founded by arranger and pianist Scott Bradlee in 2011. PMJ is known for reworking popular modern music into different vintage genres, especially early ...

released a cover version of the song on YouTube, featuring Von Smith. In September 2015, American singer Selena Gomez covered the song on

BBC Radio 1 BBC Radio 1 is a British national radio station owned and operated by the BBC. It specialises in modern popular music and current chart hits throughout the day. The station provides alternative genres at night, including electronica, dance, ...

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Track listing

Zedd remix

On 2 September 2014, Russian-German DJ and record producer Zedd released a remix of the song through

lasting 4 minutes and 33 seconds.

Chart performance

"Rude" entered the US ''Billboard'' Hot 100 at number 97 on May 10, 2014. On the issue dated July 26, 2014, the song reached number one, marking their first and only number-one single. "Rude" spent six consecutive weeks at number one. On the chart issue dated September 6, 2014, the song tumbled from number one to number 5 on the Hot 100 as

Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bor ...

's "

Shake It Off "Shake It Off" is a song by American singer-songwriter Taylor Swift, taken from her fifth studio album, ''1989''. Swift wrote the lyrics and composed the melody with producers Max Martin and Shellback. An uptempo dance-pop song featuring a saxop ...

" debuted atop the chart. This is the first time since

The Black Eyed Peas Black Eyed Peas (also known as The Black Eyed Peas) is an American musical group consisting of rappers will.i.am, apl.de.ap, Taboo. The group's line-up during the height of their popularity in the 2000s featured Fergie, who replaced Kim Hil ...

' "I Gotta Feeling" that a song fell all the way to the number 5 spot after spending as many as six weeks atop the chart. The song spent 16 weeks in the chart's top 10. Magic! is the sixth Canadian band to top the ''Billboard'' Hot 100, the first since Nickelback with " How You Remind Me" in 2001. It is also the ninth reggae song to reach the summit, the last being

Sean Paul Sean Paul Ryan Francis Henriques OD (born 9 January 1973) is a Jamaican rapper and singer who is regarded as one of dancehall's most prolific artists. Paul's singles "Get Busy" and "Temperature" topped the ''Billboard'' Hot 100 chart in the ...

's "

Get Busy "Get Busy" is a dancehall song by Jamaican reggae toaster Sean Paul, from his album ''Dutty Rock''. The song was one of the many hits from the jumpy handclap riddim known as the Diwali Riddim, produced by then-newcomer Steven Marsden, and was ...

" in 2003. "Rude" reached number two on the ''Billboard'' Hot Digital Songs on June 18, 2014, selling 207,000 digital copies. The following week the song peaked at number one, selling 210,000. It is only the second reggae song to top the ''Billboard'' Hot Digital Songs, after

Sean Kingston Kisean Paul Anderson (born February 3, 1990), better known by his stage name Sean Kingston, is an American-Jamaican singer and rapper. He is known for his hit songs " Beautiful Girls", "Fire Burning", " Take You There", and his collaboration wit ...

's " Beautiful Girls" in 2007. The song was certified three-times Platinum by the RIAA in September 2014 and has sold 3 million copies in the US, as of January 2015. "Rude" peaked at number six on the

and remained on the chart for 69 weeks. In Australia, "Rude" peaked at number two on the

Australian Singles Chart The ARIA Charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling songs and albums in various genres in Australia. ARIA became the offici ...

. In New Zealand, the song peaked at number two on the

New Zealand Singles Chart The Official New Zealand Music Chart ( mi, Te Papa Tātai Waiata Matua o Aotearoa) is the weekly New Zealand top 40 singles and albums charts, issued weekly by Recorded Music NZ (formerly Recording Industry Association of New Zealand). The Music ...

. In the United Kingdom, "Rude" debuted at number 50 on the

UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...

on July 20, 2014 ― for the week ending date July 26, 2014 ― before climbing to number two a week later. The song topped the chart on August 3, 2014 ― for the week ending date August 9, 2014 ― becoming Magic!'s first chart-topper in Britain. The song peaked at number two in Ireland.

Charts

Weekly charts

Year-end charts

Decade-end charts

All-time charts

Certifications

Release history

References

{{Authority control Certification Table Entry usages for Australia Certification Table Entry usages for Canada Certification Table Entry usages for New Zealand Certification Table Entry usages for Sweden Certification Table Entry usages for United Kingdom Certification Table Entry usages for United States 2013 songs 2013 debut singles 2014 singles Magic! songs Billboard Hot 100 number-one singles Number-one singles in Poland Number-one singles in Scotland UK Singles Chart number-one singles Juno Award for Single of the Year singles Songs written by Nasri (musician) Songs written by Adam Messinger Songs written by Mark "Pelli" Pellizzer Songs about marriage RCA Records singles