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Romance comics is a
comics a medium used to express ideas with images, often combined with text or other visual information. It typically the form of a sequence of panels of images. Textual devices such as speech balloons, captions, and onomatopoeia can indicate ...
genre depicting strong and close romantic love and its attendant complications such as jealousy, marriage, divorce, betrayal, and heartache. The term is generally associated with an
American comic books An American comic book is a thin periodical originating in the United States, on average 32 pages, containing comics. While the form originated in 1933, American comic books first gained popularity after the 1938 publication of ''Action Comics'', ...
genre published through the first three decades of the
Cold War The Cold War is a term commonly used to refer to a period of geopolitical tension between the United States and the Soviet Union and their respective allies, the Western Bloc and the Eastern Bloc. The term '' cold war'' is used because the ...
(1947–1977). Romance comics of the period typically featured dramatic scripts about the love lives of older high school teens and young adults, with accompanying artwork depicting an urban or rural America contemporaneous with publication. The origins of romance comics lie in the years immediately following
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
when adult comics readership increased and
superheroes A superhero or superheroine is a stock character that typically possesses ''superpowers'', abilities beyond those of ordinary people, and fits the role of the hero, typically using his or her powers to help the world become a better place, ...
were dismissed as ''passé''. Influenced by the pulps, radio
soap opera A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored ...
s, newspaper
comic strip A comic strip is a sequence of drawings, often cartoons, arranged in interrelated panels to display brief humor or form a narrative, often serialized, with text in balloons and captions. Traditionally, throughout the 20th and into the 21st ...
s such as ''
Mary Worth ''Mary Worth'' is an American newspaper comic strip that has had an eight-decade run from 1938. Distributed by King Features Syndicate, this soap opera-style strip influenced several that followed. It was created by writer Allen Saunders and art ...
'', and adult
confession magazine Confessional Writing is a literary style and genre that developed in American writing schools following the Second World War. A prominent mode of confessional writing is confessional poetry, which emerged in the 1950s and 1960s. Confessional writin ...
s,
Joe Simon Joseph Henry Simon (October 11, 1913 – December 14, 2011) was an American comic book writer, artist, editor, and publisher. Simon created or co-created many important characters in the 1930s–1940s Golden Age of Comic Books and served as the ...
and
Jack Kirby Jack Kirby (born Jacob Kurtzberg; August 28, 1917 – February 6, 1994) was an American comic book artist, writer and editor, widely regarded as one of the medium's major innovators and one of its most prolific and influential creators. He gr ...
created the flagship romance comic book ''
Young Romance ''Young Romance'' is a romantic comic book series created by Joe Simon and Jack Kirby for the Crestwood Publications imprint Prize Comics in 1947. Generally considered the first romance comic,Ro, Ronin. ''Tales to Astonish: Jack Kirby, Stan L ...
'' and launched it in 1947 to resounding success. By the early 1950s, dozens of romance titles from major comics publishers were on the newsstands and drug store racks. ''Young Romance'', '' Young Love'' and their imitators differed from the earlier
teen humor comics Teen humor comics are a genre of comics that humorously depict contemporary American teenagers. When teen culture and buying power emerged in the early 1940s, comics publishers were quick to glut the newsstands with light-hearted, innocuous comic ...
in that they aspired to realism, using
first-person narration A first-person narrative is a mode of storytelling in which a storyteller recounts events from their own point of view using the first person It may be narrated by a first-person protagonist (or other focal character), first-person re-teller, ...
to create the illusion of verisimilitude, a changing cast of characters in self-contained stories, and heroines in their late teens or early twenties who were closer to the target audience in age than teen humor characters. With the implementation of the
Comics Code The Comics Code Authority (CCA) was formed in 1954 by the Comics Magazine Association of America as an alternative to government regulation. The CCA allowed the comic publishers to self-regulate the content of comic books in the United States. T ...
in 1954, romance comics publishers self-censored any material that might be interpreted as controversial and opted to play it safe with stories focusing on traditional patriarchal concepts of female behavior, gender roles, love, sex, and marriage. The genre fell into decline and disrepute during the
sexual revolution The sexual revolution, also known as the sexual liberation, was a social movement that challenged traditional codes of behavior related to sexuality and interpersonal relationships throughout the United States and the developed world from the 1 ...
, and the genre's Golden Age came to an end when ''Young Romance'' and its companion Simon and Kirby title '' Young Love'' ceased publication in 1975 and 1977, respectively. In the new millennium, a few publishers flirted with the genre in various ways, including
manga Manga (Japanese: 漫画 ) are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long prehistory in earlier Japanese art. The term ''manga'' is u ...
-styled romance comics based on
Harlequin Harlequin (; it, Arlecchino ; lmo, Arlechin, Bergamasque dialect, Bergamasque pronunciation ) is the best-known of the ''zanni'' or comic servant characters from the Italian language, Italian ''commedia dell'arte'', associated with the city o ...
novels and Golden Age classics revamped with sarcastic dialogue.


History


Roots

As World War II ended the popularity of the superhero comics diminished, and in an effort to retain readers comic publishers began diversifying more than ever into such genres as
war War is an intense armed conflict between states, governments, societies, or paramilitary groups such as mercenaries, insurgents, and militias. It is generally characterized by extreme violence, destruction, and mortality, using regular o ...
,
Western Western may refer to: Places *Western, Nebraska, a village in the US *Western, New York, a town in the US *Western Creek, Tasmania, a locality in Australia *Western Junction, Tasmania, a locality in Australia *Western world, countries that id ...
,
science fiction Science fiction (sometimes shortened to Sci-Fi or SF) is a genre of speculative fiction which typically deals with imaginative and futuristic concepts such as advanced science and technology, space exploration, time travel, parallel unive ...
,
crime In ordinary language, a crime is an unlawful act punishable by a State (polity), state or other authority. The term ''crime'' does not, in modern criminal law, have any simple and universally accepted definition,Farmer, Lindsay: "Crime, definit ...
, horror and romance comics. The genre took its immediate inspiration from the romance pulps; confession magazines such as '' True Story''; radio soap operas, and newspaper
comic strips A comic strip is a Comics, sequence of drawings, often cartoons, arranged in interrelated panels to display brief humor or form a narrative, often Serial (literature), serialized, with text in Speech balloon, balloons and Glossary of comics ter ...
that focused on love, domestic strife, and heartache, such as '' Rex Morgan, M.D.'' and ''
Mary Worth ''Mary Worth'' is an American newspaper comic strip that has had an eight-decade run from 1938. Distributed by King Features Syndicate, this soap opera-style strip influenced several that followed. It was created by writer Allen Saunders and art ...
''. Dating, love triangles, jealousy and other romance-related themes had been a part of
teen humor comics Teen humor comics are a genre of comics that humorously depict contemporary American teenagers. When teen culture and buying power emerged in the early 1940s, comics publishers were quick to glut the newsstands with light-hearted, innocuous comic ...
(which emerged in the early 1940s) — featuring characters such as Archie, Reggie, Jughead,
Betty Betty or Bettie is a name, a common diminutive for the names Bethany and Elizabeth. In Latin America, it is also a common diminutive for the given name Beatriz, the Spanish and Portuguese form of the Latin name Beatrix and the English name Beat ...
, and Veronica, and the kids at Riverdale High School — before the romance genre swept newsstands.


Joe Simon and Jack Kirby's ''Young Romance''

Aside from the one-time publication of ''Mary Worth'' comic-strip reprints, romance as a comic-book genre was the brainchild of
Joe Simon Joseph Henry Simon (October 11, 1913 – December 14, 2011) was an American comic book writer, artist, editor, and publisher. Simon created or co-created many important characters in the 1930s–1940s Golden Age of Comic Books and served as the ...
and
Jack Kirby Jack Kirby (born Jacob Kurtzberg; August 28, 1917 – February 6, 1994) was an American comic book artist, writer and editor, widely regarded as one of the medium's major innovators and one of its most prolific and influential creators. He gr ...
, two comics artists known for their superheroes, such as
Captain America Captain America is a superhero appearing in American comic books published by Marvel Comics. Created by cartoonists Joe Simon and Jack Kirby, the character First appearance, first appeared in ''#Golden Age, Captain America Comics'' #1 (cover ...
, and their kid gangs, such as the
Young Allies Young Allies, in comics, may refer to one of the following superhero teams: * Young Allies (DC Comics), a team made up of young heroes from the Allies and featured in a story arc in ''Young All-Stars'' published by DC Comics. * Young Allies (Marvel ...
. Simon was serving in the
United States Coast Guard The United States Coast Guard (USCG) is the maritime security, search and rescue, and law enforcement service branch of the United States Armed Forces and one of the country's eight uniformed services. The service is a maritime, military, mult ...
when he got the idea for romance comics: "I noticed there were so many adults, the officers and men, the people in the town, reading kid comic books. I felt sure there should be an adult comic book." Simon developed the idea with sample covers and title pages and called his production ''Young Romance'', the "Adult Comic Book". Simon later noted he chose the love genre because "it was about the only thing that hadn't been done." After the service, Simon teamed-up with former partner Kirby, and the two developed a first-issue mock-up of ''Young Romance''.
Bill Draut Bill Draut (August 14, 1921–March 3, 1993) was an American comic book artist best known for his work at Harvey Comics and DC Comics from the 1940s to the 1970s. Biography Bill Draut began his career as an artist in the 1940s by drawing the " ...
and other artists participated, with Simon and Kirby producing the scripts because they "couldn't afford writers." Rather than the dramatic comic strips, Simon took his inspiration from the darker-toned confession magazines such as ''True Story'' from
Macfadden Publications Macfadden Communications Group is a publisher of business magazines. It has a historical link with a company started in 1898 by Bernarr Macfadden that was one of the largest magazine publishers of the twentieth century. History Macfadden Publ ...
. The finished book was delivered to
Crestwood Publications Crestwood Publications, also known as Feature Publications, was a magazine publisher that also published comic books from the 1940s through the 1960s. Its title ''Prize Comics'' contained what is considered the first ongoing horror comic-book fea ...
' general manager Maurice Rosenfeld. Crestwood owners Mike Bleir and Teddy Epstein were enthusiastic and worked out a 50% arrangement with the creators. Profit sharing was unusual at the time, and Kirby later noted he and his partner were, in fact, the first to receive percentages. The first issue of ''Young Romance'' was
cover-dated The cover date of a periodical publication is the date displayed on the cover, which is not necessarily the true date of publication (the on-sale date or release date); later cover dates are common in magazine and comic book publishing. More unus ...
September–October 1947, and beneath the title bore the tagline "Designed For The More ADULT Readers of Comics". The title sold 92% of its print run. With the third issue, Crestwood increased the print run to triple the initial number of copies. Circulation jumped to 1,000,000 copies a month. Initially published bimonthly, ''Young Romance'' quickly became a monthly and generated the spin-off, ''Young Love'' — together the two sold two million copies a month. Kirby noted the books "made millions." The two titles were later joined by ''Young Brides'' and ''In Love'', the latter "featuring full-length romance stories".


Subsequent publications

Timely/
Marvel Marvel may refer to: Business * Marvel Entertainment, an American entertainment company ** Marvel Comics, the primary imprint of Marvel Entertainment ** Marvel Universe, a fictional shared universe ** Marvel Music, an imprint of Marvel Comics ...
brought the second romance title to newsstands with ''My Romance'' in August 1948, and
Fox Feature Syndicate Fox Feature Syndicate (also known as Fox Comics, Fox Publications, and Bruns Publications, Inc.) was a comic book publisher from early in the period known to fans and historians as the Golden Age of Comic Books. Founded by entrepreneur Victor S. ...
released the third title, ''My Life True Stories in Pictures'', in September 1948.
Fawcett Publications Fawcett Publications was an American publishing company founded in 1919 in Robbinsdale, Minnesota by Wilford Hamilton "Captain Billy" Fawcett (1885–1940). It kicked off with the publication of the bawdy humor magazine ''Captain Billy's Whiz B ...
followed with '' Sweethearts'' (the first monthly title) in October 1948. Fawcett also published three issues of '' Negro Romance'', which was notable for its eschewing of
African-American African Americans (also referred to as Black Americans and Afro-Americans) are an Race and ethnicity in the United States, ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American ...
stereotypes, telling stories interchangeable with those told about white characters. By 1950, more than 150 romance titles were on the newsstands from
Quality Comics Quality Comics was an American comic book publishing company which operated from 1937 to 1956 and was a creative, influential force in what historians and fans call the Golden Age of Comic Books. Notable, long-running titles published by Qualit ...
, Avon,
Lev Gleason Publications Lev Gleason Publications, founded by Leverett Stone Gleason (1898–1971), was the publisher of a number of popular comic books during the 1940s and early 1950s, including '' Daredevil Comics'', '' Crime Does Not Pay'', and ''Boy Comics''. Backgr ...
, and
DC Comics DC Comics, Inc. (doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with thei ...
. The DC Comics romance line was overseen by
Jack Miller Jack Miller may refer to: Military * Jack Miller (USMC officer) (1920–1942), American marine soldier * Jack Duppa-Miller (1903–1994), British recipient of the George Cross in World War II, originally called Jack Miller * USS ''Jack Miller'', ...
, who also wrote many stories. Fox Feature Syndicate published over two dozen love comics with 17 featuring "My" in the title—''My Desire'', ''My Secret'', ''My Secret Affair'', et al.
Charlton Comics Charlton Comics was an American comic book publishing company that existed from 1945 to 1986, having begun under a different name: T.W.O. Charles Company, in 1940. It was based in Derby, Connecticut. The comic-book line was a division of Charlton ...
published a wide line of romance titles, particularly after 1953 when it acquired the
Fawcett Comics Fawcett Comics, a division of Fawcett Publications, was one of several successful comic book publishers during the Golden Age of Comic Books in the 1940s. Its most popular character was Captain Marvel, the alter ego of radio reporter Billy Bats ...
line, which included '' Sweethearts'', ''
Romantic Secrets Romantic may refer to: Genres and eras * The Romantic era, an artistic, literary, musical and intellectual movement of the 18th and 19th centuries ** Romantic music, of that era ** Romantic poetry, of that era ** Romanticism in science, of that ...
'', and ''
Romantic Story Romantic may refer to: Genres and eras * The Romantic era, an artistic, literary, musical and intellectual movement of the 18th and 19th centuries ** Romantic music, of that era ** Romantic poetry, of that era ** Romanticism in science, of that ...
''. ''Sweethearts'' was the comics world's first monthly romance title (debuting in 1948), and Charlton continued publishing it until 1973. Artists working romance comics during the period included
Matt Baker Matthew James Baker (born 23 December 1977) is a British television presenter. He co-presented the children's television show ''Blue Peter'' from 1999 until 2006, BBC One's ''Countryfile'' since 2009 and ''The One Show'' from 2011 to 2020, wit ...
,
Frank Frazetta Frank Frazetta (born Frank Frazzetta ; February 9, 1928 – May 10, 2010) was an American fantasy and science fiction artist, noted for comic books, paperback book covers, paintings, posters, LP record album covers, and other media. He is ...
,
Everett Kinstler Everett Raymond Kinstler (August 5, 1926 – May 26, 2019) was an American artist, whose official portraits include Presidents Gerald Ford and Ronald Reagan.Jay Scott Pike, John Prentice,
John Romita, Sr. John V. Romita (; born January 24, 1930) is an American comic book artist best known for his work on Marvel Comics' ''The Amazing Spider-Man'' and for co-creating characters including the Punisher and Wolverine (character), Wolverine. He was indu ...
,
Leonard Starr Leonard Starr (October 28, 1925 – June 30, 2015) was an American cartoonist, comic book artist, and advertising artist, best known for creating the newspaper comic strip '' On Stage'' and reviving ''Little Orphan Annie''. Early life Born Octob ...
,
Alex Toth Alexander Toth (June 25, 1928 – May 27, 2006) was an American cartoonist active from the 1940s through the 1980s. Toth's work began in the American comic book industry, but he is also known for his animation designs for Hanna-Barbera throughout ...
, and
Wally Wood Wallace Allan Wood (June 17, 1927 – November 2, 1981) was an American comic book writer, artist and independent publisher, widely known for his work on EC Comics's titles such as ''Weird Science (comic), Weird Science'', ''Weird Fantasy'', an ...
.
Marie Severin Marie Severin (; August 21, 1929 – August 29, 2018) was an American comics artist and colorist best known for her work for Marvel Comics and the 1950s' EC Comics. She is an inductee of the Will Eisner Comics Hall of Fame and the Harvey Awards ...
once was given the job at Marvel of updating the clothing from old 1960s romance comic stories for publication in the 1970s. Romance comics sold well, and affected the sales of both superhero comics and confession magazines. The publisher of ''True Story'' admitted that magazines sales were being hurt by the upstart romance comics. The August 22, 1949, issue of ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' reported that love comics were "outselling all others, even the blood and thunder variety ... For pulp magazines the moral was even clearer: no matter how low their standards for fiction, the comics could find lower ones." By 1954, parents, school teachers, clergymen, and others taking an interest in the welfare of children, believed comic books were a significant contributor to the epidemic of juvenile delinquency sweeping America. While romance comics did not bear the contempt and scrutiny heaped upon
crime comics Crime comics is a genre of American comic book, American comic books and format of crime fiction. The genre was originally popular in the late 1940s and early 1950s and is marked by a moralistic editorial tone and graphic depictions of violence a ...
and
horror comics Horror comics are comic books, graphic novels, black-and-white comics magazines, and manga focusing on horror fiction. In the US market, horror comic books reached a peak in the late 1940s through the mid-1950s, when concern over content and the ...
, the genre did provoke comment from a psychiatrist, Dr.
Fredric Wertham Fredric Wertham (; born Friedrich Ignatz Wertheimer, March 20, 1895 – November 18, 1981) was a German-American psychiatrist and author. Wertham had an early reputation as a progressive psychiatrist who treated poor black patients at his Lafargue ...
. In his book, ''
Seduction of the Innocent ''Seduction of the Innocent'' is a book by German-born American psychiatrist Fredric Wertham, published in 1954, that warned that comic books were a negative form of popular literature and a serious cause of juvenile delinquency. The book was tak ...
'', Wertham deplored not only the "mushiness" of the romance comics, but their "social hypocrisy", "false sentiments", "cheapness", and "titillation". He claimed the genre gave female readers a false image of love and feelings of physical inferiority.


Decline and Golden Age demise

Following the implementation of the
Comics Code The Comics Code Authority (CCA) was formed in 1954 by the Comics Magazine Association of America as an alternative to government regulation. The CCA allowed the comic publishers to self-regulate the content of comic books in the United States. T ...
in 1954, publishers of romance comics self-censored the content of their publications, making the stories bland and innocent with the emphasis on traditional patriarchial concepts of women's behavior, gender roles, domesticity, and marriage. When the sexual revolution questioned the values promoted in romance comics, along with the decline in comics in general, romance comics began their slow fade. DC Comics, Marvel Comics and
Charlton Comics Charlton Comics was an American comic book publishing company that existed from 1945 to 1986, having begun under a different name: T.W.O. Charles Company, in 1940. It was based in Derby, Connecticut. The comic-book line was a division of Charlton ...
carried a few romance titles into the middle 1970s, but the genre never regained the level of popularity it once enjoyed. The heyday of romance comics came to an end with the last issues of ''Young Romance'' and ''Young Love'' in the middle 1970s. Charlton and DC artist and editor
Dick Giordano Richard Joseph Giordano (; July 20, 1932 – March 27, 2010) was an American comics artist and editor whose career included introducing Charlton Comics' "Action Heroes" stable of superheroes and serving as executive editor of DC Comics. Early li ...
stated in 2005: Decades later, romance-themed comics made a modest resurgence with Arrow Publications' "My Romance Stories",
Dark Horse Comics Dark Horse Comics is an American comic book, graphic novel, and manga publisher founded in Milwaukie, Oregon by Mike Richardson in 1986. The company was created using funds earned from Richardson's chain of Portland, Oregon comic book shops known ...
'
manga Manga (Japanese: 漫画 ) are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long prehistory in earlier Japanese art. The term ''manga'' is u ...
-style adaptations of
Harlequin Harlequin (; it, Arlecchino ; lmo, Arlechin, Bergamasque dialect, Bergamasque pronunciation ) is the best-known of the ''zanni'' or comic servant characters from the Italian language, Italian ''commedia dell'arte'', associated with the city o ...
novels, and long-running serials such as ''
Strangers in Paradise ''Strangers in Paradise'' is a creator-owned comic book series, written and drawn by Terry Moore, which debuted in 1993. Principally the story of a love triangle between two women and one man, ''Strangers in Paradise'' began as a slice-of-life ...
'' — described by one reviewer as an attempt "to single-handedly update an entire genre with a new, skewed look at relationships and friendships."


In popular culture

Pop artist
Roy Lichtenstein Roy Fox Lichtenstein (; October 27, 1923 – September 29, 1997) was an American pop artist. During the 1960s, along with Andy Warhol, Jasper Johns, and James Rosenquist among others, he became a leading figure in the new art movement. Hi ...
derived many of his best-known works from the panels of romance comics: * '' Drowning Girl'' (1963) — Lichtenstein adapted the
splash page Splash page may refer to: * Splash page (comics), a comic book page that is mostly or entirely taken up by a single image or panel * A splash screen on a website or software See also * Splash (disambiguation) * Page (disambiguation) Page most ...
from "Run for Love!", illustrated by
Tony Abruzzo Tony may refer to: People and fictional characters * Tony (given name), including a list of people and fictional characters * Gregory Tony (born 1978), American law enforcement officer * Motu Tony (born 1981), New Zealand international rugby leagu ...
and lettered by
Ira Schnapp Ira Schnapp (October 10, 1894 – July 24, 1969) was a logo designer and letterer who brought his classic and art deco design styles to DC Comics (then National Comics) beginning with the redesign of the ''Superman'' logo in 1940. He did a great d ...
, in ''
Secret Hearts ''Drowning Girl'' (also known as ''Secret Hearts'' or ''I Don't Care! I'd Rather Sink'') is a 1963 American painting in oil and synthetic polymer paint on canvas by Roy Lichtenstein, based on original art by Tony Abruzzo. The painting is conside ...
'' 83 (
DC Comics DC Comics, Inc. (doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with thei ...
, November 1962) * '' Hopeless'' (1963) — adapted from a panel from the same story, "Run for Love!", artwork by Tony Abruzzo and lettered by Ira Schnapp, in ''Secret Hearts'' 83 (November 1962) * '' Crying Girl'' (1963) — adapted from "Escape from Loneliness," pencilled by Tony Abruzzo and inked by
Bernard Sachs Bernard Sachs (January 2, 1858 – February 8, 1944) was an American neurologist. Early life and education After graduating with a B.A. from Harvard in 1878, Sachs travelled to Europe and studied under some of the more prominent physicians o ...
, in ''Secret Hearts'' 88 (DC Comics, June 1963) * '' Ohhh...Alright...'' (1964) — also derived from ''Secret Hearts'' 88 (June 1963) * ''
In the Car ''In the Car'' (sometimes ''Driving'') is a 1963 pop art painting by Roy Lichtenstein. The smaller, older of the two versions of this painting formerly held the record for highest auction price for a Lichtenstein painting. The larger version has ...
'' (sometimes called ''Driving'') (1963) — adapted from a Tony Abruzzo panel in ''
Girls' Romances ''Girls' Romances'' was a romance comic anthology published by DC Comics in the United States. Debuting with a Feb.,/Mar. 1950 cover-date, it ran for 160 issues, ending with the Oct. 1971 issue (the final issue came out on October 3, 1971, and s ...
'' 78 (DC, September 1961) * ''
We Rose Up Slowly ''We Rose Up Slowly'' is a 1964 painting by Roy Lichtenstein. Materials includes oil and magna on two canvas panels. The painting measures x . It was exhibited at the Art Institute of Chicago. and Centre Pompidou. It is in the collection of the ...
'' (1964) — based on a panel from ''
Girls' Romances ''Girls' Romances'' was a romance comic anthology published by DC Comics in the United States. Debuting with a Feb.,/Mar. 1950 cover-date, it ran for 160 issues, ending with the Oct. 1971 issue (the final issue came out on October 3, 1971, and s ...
'' 81 (January 1962) * '' Sleeping Girl'' (1964) — based on a Tony Abruzzo panel from ''
Girls' Romances ''Girls' Romances'' was a romance comic anthology published by DC Comics in the United States. Debuting with a Feb.,/Mar. 1950 cover-date, it ran for 160 issues, ending with the Oct. 1971 issue (the final issue came out on October 3, 1971, and s ...
'' 105 (October 1964).


Analysis

Romance comics were a product of the postwar years in America and bolstered the Cold War era's ideology regarding the American way of life. Central to this ideology was the perception of the American middle-class family as the symbol of affluence, consumption, and the spiritual fulfillment promised by the American way of life. Girls of the Cold War era were encouraged to grow up early and assume the roles of loving wives, concerned mothers, and happy homemakers.
Female promiscuity Promiscuity tends to be frowned upon by many societies that expect most members to have committed, long-term relationships. Among women, as well as men, inclination for sex outside committed relationships is correlated with a high libido, but ev ...
, career ambition, and independence degraded the American ideal and were vilified. The basic formula for the romance comic story was established in Simon and Kirby's ''Young Romance'' of 1947. Other scriptwriters, artists, and publishers tweaked the formula from time to time for a bit of variety. Stories were overwhelmingly written by men from the male perspective, and were narrated by fictional female protagonists who described the dangers of female independence and touted the virtues of domesticity. Women were depicted as incomplete without a male, but the genre discouraged the aggressive pursuit of men or any behaviors that smacked of promiscuity. In one story, the female protagonist kisses a boy in public and is thereafter labelled a "manchaser" to be avoided by decent boys. An advice page in one issue blamed female public behavior, flirting, and flashy dress for attracting the wrong sort of boys. Female readers were advised to maintain a passive gender role, or romance, marriage, and happiness could be kissed good-bye. In romance comics, domestic stability was made obviously preferable to passion and thrills. Women who sought exciting outlets were depicted as suffering many disappointments before settling down (finally) to quiet home lives. In "Back Door Love", the heroine learns that the man she is infatuated with is a "rat". She degrades herself to be with him, but comes to her senses and eventually marries an unexciting man who provides her with stability. In " I Ran Away with a Truck Driver", the tale's small town heroine runs off with a handsome truck driver who promises her thrills. After being robbed and abandoned in Chicago, she returns home, chastened and wiser, to share the company of a decent local boy. Careers were discouraged. Working women were depicted as unhappy and unfulfilled because careers complicated relationships and limited chances for marriage. In one story, a female advertising executive makes it clear to her boyfriend her career comes first. After he leaves her in disgust, she realizes she does love him and drops her career to become a happy wife and mother. Romance comics made it clear that men were not attracted to working women, were bored with intelligent women, and preferred domestic homebodies. Men, on the other hand, were depicted as naturally independent and women were expected to accommodate such men even if things appeared a bit suspicious. In one story, a wife suspects her husband of infidelity and leaves him only to discover later she was wrong (according to him). She returns to her husband and draws the conclusion that "love means faith in the face of any evidence, no matter how overwhelming". As real world young men went off to the
Korean War , date = {{Ubl, 25 June 1950 – 27 July 1953 (''de facto'')({{Age in years, months, weeks and days, month1=6, day1=25, year1=1950, month2=7, day2=27, year2=1953), 25 June 1950 – present (''de jure'')({{Age in years, months, weeks a ...
, romance comics emphasized the importance of women waiting patiently, unflinchingly, and chastely for their return. In one war-colored tale, a woman who loves to social dance remains faithful to her boyfriend and marries him even though he loses a leg in the war. The two will never dance together again, but it is clear that her sacrifice is as patriotic as that of her lover. Romance comics plots were typically formulaic with
Emily Brontë Emily Jane Brontë (, commonly ; 30 July 1818 – 19 December 1848) was an English novelist and poet who is best known for her only novel, ''Wuthering Heights'', now considered a classic of English literature. She also published a book of poet ...
's ''
Wuthering Heights ''Wuthering Heights'' is an 1847 novel by Emily Brontë, initially published under her pen name Ellis Bell. It concerns two families of the landed gentry living on the West Yorkshire moorland, moors, the Earnshaws and the Lintons, and their tur ...
'' a seeming inspiration. Many stories of the genre featured a young heroine torn between two suitors: one, a wild Heathcliff type who promised thrills and threatened heartbreak, and the other, a stolid but dull
Edgar Linton Edgar Linton is a fictional character in Emily Brontë's 1847 novel ''Wuthering Heights''. His role in the story is that of Catherine Earnshaw's husband. He resides at Thrushcross Grange and falls prey to Heathcliff's schemes for revenge again ...
type who oozed respectability, security, and social acceptance. Adolescent girls could harmlessly indulge their bad boy fantasies in such stories but, in truth, romance comics tried to be democratic in their depiction of bad boys, giving them a softer side and not depicting them as irredeemably bad. Some plots depicted young women challenging social conventions and the patriarchal authority of fathers and boyfriends. Parental concern found expression in romance comics for what were considered dangerous youth cultural artifacts like
rock and roll Rock and roll (often written as rock & roll, rock 'n' roll, or rock 'n roll) is a Genre (music), genre of popular music that evolved in the United States during the late 1940s and early 1950s. It Origins of rock and roll, originated from Africa ...
. In " There's No Love in Rock and Roll" (1956), a defiant teen dates a rock and roll-loving boy but drops him for one who likes traditional adult music—much to her parents' relief. Teen rebellion stories such as "I Joined a Teen-Age Sex Club!", "Thrill-Seekers' Weekend", and "My Mother Was My Rival" were dismissed as "girls' stuff" at a time when crime, horror, and other violent comics were being regarded with suspicion by those concerned with juvenile delinquency and the welfare of the young.


Notable romance comics


Reprints

Comics historian John Benson collected and analyzed
St. John Publications St. John Publications was an American publisher of magazines and comic books. During the 1947-1958 existence of its comic-book division, St. John established several industry firsts. Founded by Archer St. John, the firm was located in Manhattan a ...
' romance comics in ''Romance Without Tears'' (
Fantagraphics Fantagraphics (previously Fantagraphics Books) is an American publisher of alternative comics, classic comic strip anthologies, manga, magazines, graphic novels, and the erotic Eros Comix imprint. History Founding Fantagraphics was found ...
, 2003), focusing on the elusive comics scripter Dana Dutch, and the companion volume ''Confessions, Romances, Secrets and Temptations: Archer St. John and the St. John Romance Comics'' (Fantagraphics, 2007). To research the 1950s era of romance comics, Benson interviewed
Ric Estrada Ric Estrada (February 26, 1928 – May 1, 2009) was a Cuban American comics artist who worked for companies including the major American publisher DC Comics. He also worked in comic strips, political cartoons, advertising, storyboarding, and co ...
,
Joe Kubert Joseph Kubert (; September 18, 1926 – August 12, 2012) was a Poland, Polish-born Americans, American comic book artist, art teacher, and founder of The Kubert School. He is best known for his work on the DC Comics characters Sgt. Rock and Hawkm ...
and
Leonard Starr Leonard Starr (October 28, 1925 – June 30, 2015) was an American cartoonist, comic book artist, and advertising artist, best known for creating the newspaper comic strip '' On Stage'' and reviving ''Little Orphan Annie''. Early life Born Octob ...
, plus several St. John staffers, including editor
Irwin Stein Irwin may refer to: Places ;United States * Irwin, California * Irwin, Idaho * Irwin, Illinois * Irwin, Iowa * Irwin, Nebraska * Irwin, Ohio * Irwin, Pennsylvania * Irwin, South Carolina * Irwin County, Georgia * Irwin Township, Venango County, Pe ...
, production artist
Warren Kremer Warren Kremer (June 26, 1921 – July 24, 2003)Warren Kremer
at the Michel Gagné.


British romance comics

Romance comics in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
also flourished in the mid-1950s with such weekly titles as ''
Mirabelle Mirabelle plum (''Prunus domestica'' subsp. ''syriaca'') is a cultivar group of plum trees of the genus '' Prunus''. It is believed that the plum was cultivated from a wild fruit grown in Anatolia. Description The mirabelle is identified by ...
'' (
Pearson Pearson may refer to: Organizations Education *Lester B. Pearson College, Victoria, British Columbia, Canada *Pearson College (UK), London, owned by Pearson PLC *Lester B. Pearson High School (disambiguation) Companies *Pearson PLC, a UK-based int ...
), '' Picture Romances'' (
Newnes Newnes (), an abandoned oil shale mining site of the Wolgan Valley, is located in the Central Tablelands region of New South Wales, Australia. The site that was operational in the early 20th century is now partly surrounded by Wollemi Nationa ...
/ IPC), ''Valentine'' (
Amalgamated Press The Amalgamated Press (AP) was a British newspaper and magazine publishing company founded by journalist and entrepreneur Alfred Harmsworth (1865–1922) in 1901, gathering his many publishing ventures together under one banner. At one point the ...
), and ''Romeo'' (
DC Thomson DC Thomson is a media company based in Dundee, Scotland. Founded by David Couper Thomson in 1905, it is best known for publishing ''The Dundee Courier'', ''The Evening Telegraph'' and ''The Sunday Post'' newspapers, and the comics ''Oor Wull ...
). All four titles lasted into the 1970s. Other British romance comics included ''Marilyn'' (1955–1965), ''New Glamour'' (1956–1958), ''Roxy'' (1958–1963), ''Marty'' (1960–1963), and ''Serenade'' (1962–1963); all of which eventually merged into '' Valentine'' and ''Mirabelle'' (''Valentine'' itself merged into ''Mirabelle'' in 1974). In 1956–1957
DC Thomson DC Thomson is a media company based in Dundee, Scotland. Founded by David Couper Thomson in 1905, it is best known for publishing ''The Dundee Courier'', ''The Evening Telegraph'' and ''The Sunday Post'' newspapers, and the comics ''Oor Wull ...
launched a line of monthly romance titles: ''Blue Rosette Romances'', ''Golden Heart Love Stories'', ''Love & Life Library'', and ''Silver Moon Romances''. In April 1965, all four titles were merged into the single weekly '' Star Love Stories'' title, with one issue per month maintaining the cover logo from the original companion titles. ''Star Love Stories'', which changed its name to ''Star Love Stories in Pictures'' in 1976, lasted until 1990.''Star Love Stories in Pictures'' entry
Grand Comics Database. Retrieved March 10, 2021.
The
photo comic Photo comics are a form of sequential storytelling that uses photographs rather than illustrations for the images, along with the usual comics conventions of narrative text and word balloons containing dialogue. They are sometimes referred to ...
romance titles ''Photo Love'' and ''Photo Secret'' debuted in 1979 and 1980 respectively. They both eventually merged into another publication.


See also

*
List of romance comics Starting in the late 1940s, several American comic book publishers sought out older audiences by creating a new genre: romance comics. Although the genre had waned in popularity by the 1970s, romance comics continue to be produced in the 2000s. ...
*
Shōjo manga is an editorial category of Japanese comics targeting an audience of adolescent females and young adult women. It is, along with manga (targeting adolescent boys), manga (targeting young adult and adult men), and manga (targeting adul ...


References


Notes


Citations


External links


''Young Romance''
at
Don Markstein's Toonopedia Don Markstein's Toonopedia (subtitled A Vast Repository of Toonological Knowledge) is an online encyclopedia of print cartoons, comic strips and animation, initiated February 13, 2001. Donald D. Markstein, the sole writer and editor of Toonopedi ...

Archived
from the original on December 18, 2011. *
Sequential Crush
a blog "devoted to preserving the memory of romance comic books and the creative teams that published them throughout the 1960s and 1970s" {{Comics Comics genres