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Rip Off Press Inc. is a comic book mail order retailer and distributor, better known as the former publisher of adult-themed series like '' The Fabulous Furry Freak Brothers'' and '' Rip Off Comix'', as well as many other seminal publications from the underground comix era. Founded in 1969 in San Francisco by four friends from Austin, Texas — cartoonists Gilbert Shelton and Jack Jackson, and Fred Todd and Dave Moriaty — Rip Off Press is now run in Auburn, California, by Todd. Rip Off Press is notable for being the first company to publish the fourth edition of the '' Principia Discordia'', a
Discordian Discordianism is a religion, philosophy, or paradigm centered on Eris, a.k.a. Discordia, the Goddess of chaos. Discordianism uses archetypes or ideals associated with her. It was founded after the 1963 publication of its "holy book," the '' P ...
religious text written by Gregory Hill and Kerry Thornley. It was also an early publisher of a booklet on drug manufacturing, ''Psychedelic Chemistry''.


History


Origins

In January 17, 1969, the company was founded in San Francisco by four Texans: Fred Todd, Dave Moriaty, and cartoonists Gilbert Shelton and Jack Jackson. The initial plan was to print
rock band A rock band or pop band is a small musical ensemble that performs rock music, pop music, or a related genre. A four-piece band is the most common configuration in rock and pop music. In the early years, the configuration was typically two guita ...
promotional posters on an old press and do comix on the side — in some ways the company was formed as a sort of cartoonists' cooperative, as an alternative publishing venue to other Bay Area publishers like Apex Novelties, Print Mint, and
Company & Sons Company & Sons was an early underground comix publisher based in San Francisco, ran by John Bagley. The company operated from 1970 to 1973, publishing a total of 15 titles, all but one of them consisting of a single issue. Company & Sons was t ...
. The four men purchased a used Davidson 233
offset Offset or Off-Set may refer to: Arts, entertainment, and media * "Off-Set", a song by T.I. and Young Thug from the '' Furious 7: Original Motion Picture Soundtrack'' * ''Offset'' (EP), a 2018 EP by singer Kim Chung-ha * ''Offset'' (film), a 200 ...
printing press and set up shop in the same space as Apex Novelties, located on the third-floor ballroom of the former Mowry's Opera House, at 633 Laguna Street in
Hayes Valley Hayes Valley is a neighborhood in the Western Addition district of San Francisco, California. It is located between the historical districts of Alamo Square and the Civic Center. Victorian, Queen Anne, and Edwardian townhouses are mixed with hig ...
.Rosenkranz, Patrick
"Don Donahue @ Mowry’s"
, ''The Comics Journal'' website (November 9th, 2010 ).
The first comix Rip Off Press published, in 1969, were
R. Crumb Robert Dennis Crumb (; born August 30, 1943) is an American cartoonist and musician who often signs his work R. Crumb. His work displays a nostalgia for American folk culture of the late 19th and early 20th centuries, and satire of contem ...
's ''Big Ass Comics'' (June '69), a reprint of Jaxon's '' God Nose'' (originally published in 1964), Jaxon's ''Happy Endings Comics'' (August '69), and the first issue of
Fred Schrier Fred Schrier (born 1945 in Ohio) is an artist, writer, and animator, best known as partner to the underground comic book artist Dave Sheridan. Together, using the name "Overland Vegetable Stagecoach," they worked on ''Mother's Oats Funnies'', pu ...
and Dave Sheridan's ''Mother's Oats Comix'' (October '69). After a fire almost destroyed the opera house in late 1969, Rip Off moved to the decaying former headquarters of the Family Dog
psychedelic rock Psychedelic rock is a rock music Music genre, genre that is inspired, influenced, or representative of psychedelia, psychedelic culture, which is centered on perception-altering hallucinogenic drugs. The music incorporated new electronic sound ...
music promotion collective (which Jaxon had been a member of starting in 1966). Rip Off Press was located at 1250 17th Street in San Francisco from 1970 until 1985. By 1972, the poster printing business had faded away and the company had become a publishing house. Other works the company published during this period included comix by Frank Stack, Sheridan (all co-published with Gary Arlington's San Francisco Comic Book Company), ''
The Rip Off Review of Western Culture ''The Rip Off Review of Western Culture'' was an underground comics magazine published by Rip Off Press and produced out of San Francisco, California. It published three issues in 1972. The publication was historically significant in that it br ...
'' omnibus, and Shelton's '' The Fabulous Furry Freak Brothers''.


Changing times

As the underground comix market began to peter out in the early 1970s, Rip Off Press shifted its focus to other cartoonists and other comics. By this point, Rip Off Press co-founders Moriaty and Jackson had gone back to Texas, leaving the running of the company to Shelton and Todd. The company started a syndication service, managed by Shelton, that sold weekly content to alternative newspapers and student publications.Fox, M. Steven
"Rip Off Comix — 1977-1991 / Rip Off Press,"
Comixjoint. Retrieved Dec. 5, 2022.
Each Friday, the company sent out a distribution sheet with the strips it was selling, by such cartoonists as Shelton,
Joel Beck Joel Beck (May 7, 1943 – September 14, 1999) was a San Francisco Bay Area artist and cartoonist. His comic book, ''Lenny of Laredo'', one of the earliest underground comic books of the 1960s, was the first underground comic book published ...
, Dave Sheridan, Ted Richards, Bill Griffith, and Harry Driggs (as R. Diggs). The Rip Off Press Syndicate, never really a profitable operation, was discontinued by 1979. (Griffith's ''Zippy'', which had debuted in 1976 as a weekly strip with Rip Off's syndicate,"Zippy Congratulates Rip-Off Press," ''Rip Off Comix'' #21 (Winter 1988), p. 50. was picked up for daily syndication in 1986 by
King Features Syndicate King Features Syndicate, Inc. is a American content distribution and animation studio, consumer product licensing and print syndication company owned by Hearst Communications that distributes about 150 comic strips, newspaper columns, editoria ...
.) Much of the material produced for the syndicate was eventually published in the company's long-running
anthology In book publishing, an anthology is a collection of literary works chosen by the compiler; it may be a collection of plays, poems, short stories, songs or excerpts by different authors. In genre fiction, the term ''anthology'' typically categ ...
'' Rip Off Comix'', which had debuted in 1977. In 1979, Universal Studios paid Shelton and Rip Off Press $250,000 for the rights to make a live-action ''Fabulous Furry Freak Brothers'' film. Rip Off used its share of the rights fees to buy a new typesetting machine and a computer system, which enabled it in turn to launch the mail order business that later became integral to the company's survival. (The Universal-produced ''Freak Brothers'' film never made it to production.) The future Kathe Todd, who first came to the company in 1975 for a college summer job, married co-founder Fred Todd in 1980; by the mid-1980s she had assumed co-management of the company. Cartoonist Jay Kinney joined the company as an editor in 1981, but left after a few months. Cartoonist Guy Colwell began freelancing for Rip Off Press in the production department beginning in 1980; he worked on-and-off for the company through . After bouncing back and forth between Europe and the Bay Area in the late 1970s and early 1980s (thanks to the money he received from Universal), co-founder Shelton and his wife permanently relocated to France in 1984. In mid-1985, the company moved from 17th Street to a smaller space on San Jose Avenue near the city's southern border, with warehouse space across town at the Bayview Industrial Park. This three-story, block-square building, which housed over a hundred other businesses, burned to the ground on April 6, 1986, following an explosion in an illegal fireworks factory in the basement.


Relocation to Auburn

Freed of a 17-year accumulation of comix and other paraphernalia, Fred Todd (who at this point was the only original partner still working in the business) decided to relocate Rip Off Press to Auburn, California (part of the
Sacramento metropolitan area The Greater Sacramento area refers to a metropolitan region in Northern California comprising either the U.S. Census Bureau defined Sacramento–Roseville–Arden-Arcade metropolitan statistical area or the larger Sacramento–Roseville combined ...
), where he and Kathe continued to run the company while raising their two small children in more pleasant surroundings. The move was made in June 1987. During this era, Rip Off Press continued to publish Shelton's '' The Fabulous Furry Freak Brothers'' and the '' Rip Off Comix'' anthology; the popularity of erotic comics in the late 1980s/early 1990s led to the publication of such titles as ''Strips'' by Chuck Austen, ''The Girl'' by Kevin J. Taylor, ''Doll'' by Guy Colwell, and SS Crompton's '' Demi the Demoness''. The company published two music-related indy comics titles by
Matt Howarth Matt may refer to: *Matt (name), people with the given name ''Matt'' or Matthew, meaning "gift from God", or the surname Matt *In British English, of a surface: having a non-glossy finish, see gloss (material appearance) *Matt, Switzerland, a mu ...
— ''
Savage Henry ''Savage Henry'' is the title of a comic book series written and illustrated by Matt Howarth. The stories center on Savage Henry, lead guitarist of the "insect rock" band the Bulldaggers. Howarth regularly drew "guest appearances" by real world mus ...
'' and '' Those Annoying Post Bros.'', from 1989 to 1994. Rip Off Press also took over the publication of the long-running all-female underground anthology '' Wimmen's Comix'' with issue #14 (1989) of that title, publishing it through 1993.


Shift from publishing to retailing

After the collapse of the
direct market The direct market is the dominant distribution and retail network for American comic books. The concept of the direct market was created in the 1970s by Phil Seuling. The network currently consists of: * four major comic distributors: ** Lunar ...
in the early 1990s (fueled by Marvel Comics' withdrawal of its 40% market share from the distribution system), Rip Off Press began cutting costs and gradually retreated from publishing. By 1997, it had shifted its business to selling backlist comics in its store and to mail-order customers, plus to the fans finding them online. The Todds moved the business to much smaller quarters adjoining their home in 1999, where they continue to sell comix, mostly through the company website. The website was disabled for a time in 2011–2012, during which time it was completely redesigned and a large number of collectors' items (including historic ad pieces, rare press sheets, publisher's overlay proofs from the company's publishing history, and more) were added to its offerings.


Selected titles and artists


Syndication service strips

* ''Cartoon Cavalcade'' by
Joel Beck Joel Beck (May 7, 1943 – September 14, 1999) was a San Francisco Bay Area artist and cartoonist. His comic book, ''Lenny of Laredo'', one of the earliest underground comic books of the 1960s, was the first underground comic book published ...
* ''Dealer McDope'' by Dave Sheridan * ''E.Z. Wolf'' by Ted Richards * '' The Fabulous Furry Freak Brothers'' by Gilbert Shelton * ''
Fat Freddy's Cat Fat Freddy's Cat is a fictional orange Tabby cat, nominally belonging to Fat Freddy Freekowtski, one of the Fabulous Furry Freak Brothers, a trio featured in Gilbert Shelton's underground comix. While the Cat is usually featured in a small ' toppe ...
'' by Gilbert Shelton * ''Forty Year Old Hippie'' by Ted Richards * ''Griffith Observatory'' by Bill Griffith * ''Mom Squad'' by Harry Driggs (as R. Diggs) * ''Motoring Tips'' by Gilbert Shelton * ''Nerds'' by Dave Sheridan * '' Wonder Wart-Hog'' by Gilbert Shelton with Tony Bell and Joe E. Brown, Jr. * '' Zippy'' by Bill Griffith (from 1976)


Comics

* Anthologies: ** '' Rip Off Comix'' (30 issues, 1977–1991) ** ''
The Rip Off Review of Western Culture ''The Rip Off Review of Western Culture'' was an underground comics magazine published by Rip Off Press and produced out of San Francisco, California. It published three issues in 1972. The publication was historically significant in that it br ...
'' (3 issues, 1972) — edited by Dave Moriaty ** '' Wimmen's Comix'' (4 issues, 1989–1992) * Chuck Austen: '' Strips'' (1989–1991) * Guy Colwell: ** ''Doll'' (8 issues, 1989–1992) ** ''Central Body: The Art of Guy Colwell'' (1991) * SS Crompton: '' Demi the Demoness'' (1993–1997) * Robert Crumb: ** ''Big Ass Comics'' (2 issues, 1969–1971) ** ''R. Crumb's Comics and Stories'' (1969) — features 10-page Fritz the Cat story drawn in 1964 ** ''Motor City Comics'' (2 issues, 1969–1970) * Harry Driggs (as R. Diggs) ** ''Great Diggs of '77: a Cartoonists View of 1977 from the Pages of the Rip Off Comix Syndicate, the Berkeley Barb and the Ag-Biz Tiller'' (64 pp, 1977) — political cartoons ** ''Great Diggs II: a Cartoonist's View of World Events, Compiled from the Pages of the Rip Off Comix Syndicate'' (36 pp., 1979) — political cartoons ** ''Greatest Diggs of All Time'' (Rip Off Press, 1991) — collecting material from various anthologies ** ''The Life and Loves of Cleopatra'' (1991) — censored version of Driggs' pornographic comic, originally published in 1967 * Larry Gonick: ''
Cartoon History of the Universe ''The Cartoon History of the Universe'' is a book series about the history of the world. It is written and illustrated by American cartoonist, professor, and mathematician Larry Gonick, who started the project in 1978. Each book in the series ex ...
'' (9 issues, 1978–1992) *
Matt Howarth Matt may refer to: *Matt (name), people with the given name ''Matt'' or Matthew, meaning "gift from God", or the surname Matt *In British English, of a surface: having a non-glossy finish, see gloss (material appearance) *Matt, Switzerland, a mu ...
: ** ''
Savage Henry ''Savage Henry'' is the title of a comic book series written and illustrated by Matt Howarth. The stories center on Savage Henry, lead guitarist of the "insect rock" band the Bulldaggers. Howarth regularly drew "guest appearances" by real world mus ...
'' (17 issues, 1990–1993) ** '' Those Annoying Post Bros.'' (20 issues, 1991–1994) * Carol Lay: '' Good Girls'' (1991) * Gilbert Shelton: ** '' The Fabulous Furry Freak Brothers'' (13 issues, 1971–1997) ** ''
Fat Freddy's Cat Fat Freddy's Cat is a fictional orange Tabby cat, nominally belonging to Fat Freddy Freekowtski, one of the Fabulous Furry Freak Brothers, a trio featured in Gilbert Shelton's underground comix. While the Cat is usually featured in a small ' toppe ...
'' (12 issues, 1977–1993) ** '' Wonder Wart-Hog'' (1973–1975) ** ''
Not Quite Dead Gilbert Shelton (born May 31, 1940) is an American cartoonist and a key member of the underground comix movement. He is the creator of the iconic underground characters ''The Fabulous Furry Freak Brothers'', '' Fat Freddy's Cat'', and ''Wonder ...
'' (5 issues, 1993–1995) * Dave Sheridan: ** ''Mother's Oats Comix'' (1970–1976)— with
Fred Schrier Fred Schrier (born 1945 in Ohio) is an artist, writer, and animator, best known as partner to the underground comic book artist Dave Sheridan. Together, using the name "Overland Vegetable Stagecoach," they worked on ''Mother's Oats Funnies'', pu ...
and others ** ''Skull Comics'' #1 (1970) — with
Fred Schrier Fred Schrier (born 1945 in Ohio) is an artist, writer, and animator, best known as partner to the underground comic book artist Dave Sheridan. Together, using the name "Overland Vegetable Stagecoach," they worked on ''Mother's Oats Funnies'', pu ...
and others; later picked up by Last Gasp ** ''The Balloon Vendor'' (1971)— with
Fred Schrier Fred Schrier (born 1945 in Ohio) is an artist, writer, and animator, best known as partner to the underground comic book artist Dave Sheridan. Together, using the name "Overland Vegetable Stagecoach," they worked on ''Mother's Oats Funnies'', pu ...
* Frank Stack: ** ''Jesus Comics'' (3 issues, 1969–1972) **''Feelgood Funnies'' (2 issues, 1972, 1984) ** ''Amazon Comics'' (1972) ** ''Dorman's Doggie'' (1979) * Kevin J. Taylor: ** ''Model by Day'' (1990)''Model by Day''
at
Don Markstein's Toonopedia Don Markstein's Toonopedia (subtitled A Vast Repository of Toonological Knowledge) is an online encyclopedia of print cartoons, comic strips and animation, initiated February 13, 2001. Donald D. Markstein, the sole writer and editor of Toonopedi ...

Archived
from the original on April 16, 2012.
** ''The Girl'' (1991)


Further reading

* "Rip Off Press: The Publishing Company That's a Little Like the Weather," ''The Comics Journal'' # 92 (Aug. 1984), pp. 69-83 — interviews with Gilbert Shelton, Fred Todd, and Don Baumgart * Jackson, Jack. "Rip Off Press in the Golden Era," '' Rip Off Comix'' #21 (Winter 1988), pp. 2-9: "Rip Off co-founder Jack Jackson tells it like it was, during the earliest years of grit and glory." * Todd, Fred. "The Real Story According to Fred Todd," ''Rip Off Comix'' #21 (Winter 1988), pp. 10-13: "ROP's illustrious president fleshes out Jack's tale with some anecdotes and photos, and takes the history of Rip Off Press up through our 1987 move to Auburn." * Crabb, R. L. "My Cosmic Connection with Rip Off Press," ''Rip Off Comix'' #21 (Winter 1988), pp. 14–16 — "Bob Crabb explains how mysterious forces brought him to our door." * "Rip Off Land," ''Rip Off Comix'' #21 (Winter 1988), pp. 17-29 — "Rip Off Press as seen by some of its artists, employees and others over the years."


References


External links

* * * {{Authority control Comic book publishing companies of the United States Underground comix Entertainment companies based in California Companies based in San Francisco Publishing companies established in 1969 1969 establishments in California