Rescue Heroes are a line of
action figures
An action figure is a poseable character model figure made most commonly of plastic, and often based upon characters from a film, comic book, military, video game or television program; fictional or historical. These figures are usually market ...
targeted towards Preschool age children, released by
Fisher-Price
Fisher-Price is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York, East Aurora, New York (state), New York. The company was founded in 1930 during the Great Depressio ...
. The line was first introduced in 1997, depicting various
rescue
Rescue comprises responsive operations that usually involve the saving of life, or the urgent treatment of injuries after an accident or a dangerous situation.
Tools used might include search and rescue dogs, mounted search and rescue ho ...
personnel, such as firefighters, police officers, and construction workers, which included interchangeable tool packs that attached to the back of figures and featured various electronic or mechanical gimmicks. In 1999 an
animated television series of the same name debuted. A film titled ''
Rescue Heroes: The Movie'' was released in 2003.
Television series
On October 2, 1999, an animated television series based on the toy line debuted. The TV series, titled ''Rescue Heroes'', ran for three seasons, concluding on December 18, 2002.
The TV series, which is about a group of rescue personnel that travel the world while saving lives from both natural and man-made disasters, strives to teach proper safety techniques and how to deal with various issues. At the end of most episodes the Rescue Heroes would give safety tips and discuss how to handle the conflict presented in the episode. The episode would then usually conclude with the motto "Think like a Rescue Hero, think safe."
Episodes of the television show were often included on
VHS as a free bonus with the purchase of the toys.
Hiatus and return
In 2007,
Fisher-Price
Fisher-Price is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York, East Aurora, New York (state), New York. The company was founded in 1930 during the Great Depressio ...
stopped producing Rescue Heroes products and updating the Rescue Heroes website. However, from 2010-2013, Fisher-Price produced a new collection of figurines under the title "Hero World", a line shared with other licensed characters. Among the collection were preexisting characters such as Billy Blazes and Jake Justice.
In 2019, Fisher-Price relaunched the Rescue Heroes brand, now exclusive to
Walmart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
stores in the United States. This included figurines and various vehicles, such as a fire tracker and hover pack. Fisher-Price also released
a reboot of the original TV series to
YouTube
YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
.
Interactive games
Rescue Heroes has spawned numerous interactive formats of entertainment, including
PC,
Sony
, commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
PlayStation
is a video gaming brand that consists of five home video game consoles, two handhelds, a media center, and a smartphone, as well as an online service and multiple magazines. The brand is produced by Sony Interactive Entertainment, a divisi ...
,
Game Boy Color
The (commonly abbreviated as GBC) is a handheld game console, manufactured by Nintendo, which was released in Japan on October 21, 1998 and to international markets that November. It is the successor to the Game Boy and is part of the Game ...
,
Game Boy Advance
The (GBA) is a 32-bit handheld game console developed, manufactured and marketed by Nintendo as the successor to the Game Boy Color. It was released in Japan on March 21, 2001, in North America on June 11, 2001, in the PAL region on June 22, 2 ...
,
Pixter
Pixter was among the first portable handheld touch screen drawing toys for children invented by Rehco, LLC and marketed by Fisher Price from 2000 through 2007.
Pixter was pre-programmed with fun content and repeatable play. Pixter also could accep ...
,
Radica Play TV, and Smart Cycle.
PC
* ''Rescue Heroes: Hurricane Havoc'' (1999)
* ''Rescue Heroes: Meteor Madness'' (2001)
* ''Rescue Heroes: Tremor Trouble'' (2002)
* ''Rescue Heroes: Lava Landslide'' (2003)
* ''Rescue Heroes: Mission Select'' (2003)
Sony PlayStation
* ''Rescue Heroes: Molten Menace'' (2000)
Game Boy Color
* ''Rescue Heroes: Fire Frenzy'' (2000)
Game Boy Advance
* ''Rescue Heroes: Billy Blazes'' (2003)
Pixter
* ''Rescue Heroes Mission Masters'' (black and white) (2002)
* ''Rescue Heroes Mission Masters'' (color) (2003)
Radica Play TV
* ''Rescue Heroes''
Smart Cycle
* ''Rescue Heroes''
References
{{Fisher-Price Brands
Fisher-Price
Mattel