Mattel
Mattel, Inc. ( ) is an American multinational corporation, multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth Handler, Ruth and Elliot Handler in January 1945, Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries. It is the world's second largest toy maker in terms of revenue, after the Lego Group. Two of its historic and most valuable brands, Barbie and Hot Wheels, were respectively named the top global toy property and the top-selling global toy of the year for 2020 and 2021 by the NPD Group, a global information research company. History Origins and early years Businessman Harold "Matt" Matson and the husband-and-wife duo of Elliot and Ruth Handler, Ruth Handler founded Mattel as Mattel Creations in January 1945 in a garage in Los Angeles. The company name chosen is a portmanteau of the surname of Mat ...
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