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Fisher-Price
Fisher-Price is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York, East Aurora, New York (state), New York. The company was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Schelle, and Margaret Evans-Price. Fisher-Price has been a subsidiary, wholly owned subsidiary of Mattel since 1993. History Founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Price's illustrator-artist wife Margaret Evans Price, and Helen Schelle, the name Fisher-Price was established by combining two of the three names. Fisher worked previously in manufacturing, selling and advertising games for a company in Churchville, New York. Price had retired from a major variety chain store, and Helen Schelle previously operated Penny Walker Toy Shop in Binghamton, New York. Fisher-Price's fundamental toy-making principles centered on intrinsic play value, ingenuity, strong constr ...
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Play Family
Little People is a :Toy companies, toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and accessories, books, CDs, and DVDs focusing on various configurations of 5 characters named Eddie, Tessa, Mia, Koby, and Sofie. Mattel reports that since the brand's launch, over 2-billion Little People figures have been sold in over 60 countries. In 2016, Little People was inducted into the National Toy Hall of Fame. The "Little People" name, registered and trademarked by Mattel and Fisher-Price in 1985, came from Mattel following the lead of consumers who referred to the early Play Family playsets as "those little people". By 2019, more than two billion Little People figures had been sold in more than 60 countries. History Original Little People Little People started in 1950 with the "Looky Fire Truck" and three round-headed fire men ( ...
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Little People (toys)
Little People is a :Toy companies, toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and accessories, books, CDs, and DVDs focusing on various configurations of 5 characters named Eddie, Tessa, Mia, Koby, and Sofie. Mattel reports that since the brand's launch, over 2-billion Little People figures have been sold in over 60 countries. In 2016, Little People was inducted into the National Toy Hall of Fame. The "Little People" name, registered and trademarked by Mattel and Fisher-Price in 1985, came from Mattel following the lead of consumers who referred to the early Play Family playsets as "those little people". By 2019, more than two billion Little People figures had been sold in more than 60 countries. History Original Little People Little People started in 1950 with the "Looky Fire Truck" and three round-headed fire men ( ...
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Mattel
Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in more than 150 countries. The company operates through three business segments: North America, International, and American Girl. It is the world's second largest toy maker in terms of revenue, after The Lego Group. Two of its historic and most valuable brands, Barbie and Hot Wheels, were respectively named the top global toy property and the top-selling global toy of the year for 2020 and 2021 by The NPD Group, a global information research company. The name of the company is a portmanteau of the names of two of the company's founders; the surname of Harold Matson and the first name of Elliot Handler. History Origins and early years Harold "Matt" Matson, Ruth Handler, and Elliot Handler founded Mattel as Mattel Creations in January 1945 in a ...
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Herman Fisher
Herman Guy Fisher (November 2, 1898 – September 26, 1975), was born in Unionville Pennsylvania. He is best known as the co-founder of the famous toy brand Fisher-Price. Biography Herman G. Fisher was born in Unionville, Pennsylvania in 1898. He graduated from the Pennsylvania State University where he was a member of Sigma Pi fraternity in 1921 with a BA in Commerce and Finance. In 1930, he got together with Irving Price, Margaret Evans Price and Helen Schelle to establish a toy company under the name of Fisher-Price. Although this was the time of the Great Depression, the company manufactured 16 wooden toys which proved highly popular at the American International Toy Fair in New York City. Fisher was the president and chairman of the Fisher-Price company from its inception in 1930 to 1969 (he later retired and sold the firm to the Quaker Oats Company.) He was instrumental in building Fisher-Price into the world's largest manufacturer of preschool toys. Along with Irving P ...
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Chatter Telephone
The Chatter Telephone is a pull toy for toddlers 12 to 36 months of age. Introduced in 1961 by the Fisher-Price company as the "Talk Back Phone" for infants and children, which was updated to the name Chatter Telephone in 1962, is a roll along pull toy. It has a smiling face, and when the toy is pulled, it makes a chattering sound and the eyes move up and down. The toy has a rotary dial that rings a bell, and was conceived as a way to teach children how to dial a phone. The original version was made of wood, with a polyethylene receiver and cord. In 2000, Fisher-Price changed the rotary dial for a push-button version with lights in an effort to modernize the toy, but consumers complained and the rotary version returned to the market the following year. The Chatter Telephone was designed by Ernest Thornell, whose daughter Tina would drag around a metal phone while playing. This gave him the idea of adding wheels, which with a bent axle permitted the movement of eyes, adding to the ...
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Power Wheels
Power Wheels is a brand of battery-powered ride-on toy#Toy vehicles, toy cars for kids ages one to seven years old. Power Wheels ride-ons are built with kid-sized, realistic features – in some cases, real working features like FM broadcasting, FM radios, opening/closing doors and hoods, and both forward and reverse motion. History The product itself was created by an Italian company, Peg Perego, which started up in 1949. Peg-Perego eventually began using gel cell batteries in their wheeled machines, and the product line was launched. The Power Wheels brand name dates back to 1984, when San Francisco-based toy company Kransco acquired Pines of America, makers of battery-powered vehicles for children. Two years later, Kransco renamed the line "Power Wheels". By 1990 sales of the battery-powered vehicles reached over 1,000,000 per year. In 1994, the Power Wheels Line was bought by Mattel, who placed it under their Fisher-Price subsidiary. With the addition of new vehicle licenses ...
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Rescue Heroes
Rescue Heroes are a line of action figures targeted towards Preschool age children, released by Fisher-Price. The line was first introduced in 1997, depicting various rescue personnel, such as firefighters, police officers, and construction workers, which included interchangeable tool packs that attached to the back of figures and featured various electronic or mechanical gimmicks. In 1999 an animated television series of the same name debuted. A film titled '' Rescue Heroes: The Movie'' was released in 2003. Television series On October 2, 1999, an animated television series based on the toy line debuted. The TV series, titled ''Rescue Heroes'', ran for three seasons, concluding on December 18, 2002. The TV series, which is about a group of rescue personnel that travel the world while saving lives from both natural and man-made disasters, strives to teach proper safety techniques and how to deal with various issues. At the end of most episodes the Rescue Heroes would give safe ...
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East Aurora, New York
East Aurora is a village in Erie County, New York, United States, southeast of Buffalo. It lies in the eastern half of the town of Aurora. The village population was 5,998 per the 2020 census. It is part of the Buffalo–Niagara Falls Metropolitan Statistical Area. In 2015, East Aurora was rated the third-best town to raise a family in New York State by Niche. According to the National Council of Home Safety and Security, it is also among the safest places to live in New York State (ranked 1st, 2018). History The village was founded in 1804, and incorporated in 1874. Prior to becoming President of the United States, Millard Fillmore lived in East Aurora with his wife Abigail from 1826 to 1830. The house he built there while practicing law in the beginning of his political career is currently maintained by the Aurora Historical Society. The 1825 structure is restored to that period and features some original Fillmore furniture of the era, as well as items from Fillmore's ...
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View-Master
View-Master is the trademark name of a line of special-format stereoscopes and corresponding View-Master "reels", which are thin cardboard disks containing seven Stereoscopic 3-D pairs of small transparent color photographs on film.Mary Ann & Wolfgang Sell and Charley Van Pelt, "View-Master Memories" , M.A. and W. Sell, ISBN B0006S314I, 2000 Self-Published It was originally manufactured and sold by Sawyer's. The View-Master system was introduced in 1939, four years after the advent of Kodachrome color film made the use of small, high-quality photographic color images practical. Tourist attraction and travel views predominated in View-Master's early lists of reels, most of which were meant to be of interest to users of all ages. Most current View-Master reels are intended for children. History 1919–1956: early photo services Edwin Eugene Mayer worked as a pharmacist at Owl Drug store in downtown Portland, Oregon, after serving in the U.S. Army in World War I. He built up a ...
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Helen Schelle
Helen M. Schelle (1893 in Piqua, Ohio – 12 April 1984 in Piqua, Ohio) was co-founder of the toy manufacturing company Fisher-Price. Schelle was born in Piqua, Ohio and moved to New York as an adult, where by the middle of the 1920s, she had become owner and manager of the Penny Walker Toy Shop in Binghamton. This role saw Schelle established as a prominent and connected figure within the toy industry and in 1930, she was asked by financier Irving Price to join him as a partner in a new toy company he was starting. Alongside businessman Herman Fisher and Price's wife, Illustrator Margaret Evans Price, the Fisher-Price Company was formally established later that year in East Aurora, New York. Schelle undertook the role of secretary and treasurer. She resided in a cottage just outside the town, and also owned a farm. Many of the company's early toys were the result of a collaboration between Schelle and Margaret Price, who together worked on their designs. Sixteen wooden toys were ...
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Imaginext
The Imaginext System is a brand of role-playing, adventure toys designed for kids 3 or older made by Mattel, as part of their Fisher-Price brand. History At the time of its introduction at the 2002 Toy Fair,"Hottest Toys for 2002", Beststuff.com
the Imaginext System included only two themed worlds: and venues. The original medieval line attempted to capture the action of battle with its ,

Margaret Evans Price
Margaret Evans Price (March 20, 1888 – November 20, 1973) was a U.S. toy manufacturer. With her husband, Irving Price, and Herman Fisher, she co-founded Fisher-Price Toys in 1930. Margaret Evans was a children's book illustrator and artist. She became the first Art Director of Fisher-Price and designed push-pull toys for the opening line, based on characters from her children's books. Family Margaret was a member of the wealthy Evans family of New York who for a time had an effective monopoly on the building material industry in the City. Margaret's Brother Heathcliff expanded his Father's business operations to include a book binding business which at its peak encompassed a complex of buildings on East 12th Street in Manhattan. Margaret's Cousin was Republican Politician and Chief Justice of the US Supreme Court Charles Evans Hughes. After getting married, she lived with her family in East Aurora, New York. In 2014, her former residence is being considered for demolition o ...
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