East Aurora is a
village
A village is a human settlement or community, larger than a hamlet but smaller than a town with a population typically ranging from a few hundred to a few thousand. Although villages are often located in rural areas, the term urban v ...
in
Erie County, New York
Erie County is a county along the shore of Lake Erie in western New York (state), New York State. As of the United States Census 2020, 2020 census, the population was 954,236. However, in the 2023 census, the Erie County population was 946,147 ...
, United States, southeast of
Buffalo. It lies in the eastern half of the town of
Aurora
An aurora ( aurorae or auroras),
also commonly known as the northern lights (aurora borealis) or southern lights (aurora australis), is a natural light display in Earth's sky, predominantly observed in high-latitude regions (around the Arc ...
. The village population was 5,998 per the 2020 census. It is part of the
Buffalo-Niagara Falls metropolitan area Buffalo Niagara may refer to a variety of places and things in the vicinity of Buffalo, New York, and Niagara Falls
Niagara Falls is a group of three waterfalls at the southern end of Niagara Gorge, spanning the Canada–United States border ...
. In 2015, East Aurora was rated the third-best town to raise a family in
New York State
New York, also called New York State, is a state in the northeastern United States. Bordered by New England to the east, Canada to the north, and Pennsylvania and New Jersey to the south, its territory extends into both the Atlantic Ocean and ...
by
Niche. According to the National Council of Home Safety and Security, it is also among the safest places to live in New York State (ranked 1st, 2018).
History
The village was founded in 1804, and incorporated in 1874.
Prior to becoming
President of the United States
The president of the United States (POTUS) is the head of state and head of government of the United States. The president directs the Federal government of the United States#Executive branch, executive branch of the Federal government of t ...
,
Millard Fillmore
Millard Fillmore (January 7, 1800 – March 8, 1874) was the 13th president of the United States, serving from 1850 to 1853. He was the last president to be a member of the Whig Party while in the White House, and the last to be neither a De ...
lived in East Aurora with his wife
Abigail
Abigail () was an Israelite woman in the Hebrew Bible married to Nabal; she married the future King David after Nabal's death (1 Samuel ). Abigail was David's third wife, after Ahinoam and Saul's daughter, Michal, whom Saul later married to ...
from 1826 to 1830. The house he built there while practicing law in the beginning of his political career is currently maintained by the Aurora Historical Society. The 1825 structure is restored to that period and features some original Fillmore furniture of the era, as well as items from Fillmore's presidential years. The home is currently located at 24 Shearer Avenue in the village of East Aurora.
The founder of the
Roycroft Movement,
Elbert Hubbard
Elbert Green Hubbard (June 19, 1856 – May 7, 1915) was an American writer, publisher, artist, and philosopher. Raised in Hudson, Illinois, he had early success as a traveling salesman for the Larkin Soap Company. Hubbard is known best as th ...
, also lived there during the turn of the twentieth century. Hubbard and his wife died on board the in 1915. One of the town's most famous landmarks, the Roycroft Inn, was converted from the Hubbards' original print shop and opened as an inn in 1905 to accommodate the influx of famous visitors attracted by Hubbard's ideas as well as the books, Mission-style furniture and metalware produced by the 500 Roycroft artisans on the South Grove Street Roycroft campus. The Roycroft Campus was granted National Landmark Status in 1986. The Roycroft Inn was re-opened in June 1995 through the support of the Margaret L. Wendt Foundation. The inn was completely restored and is open to the public for dining and accommodations.
The Elbert Hubbard Museum on Oakwood Avenue features an extensive collection of Roycroft books and Arts & Crafts pieces.
East Aurora is also the birthplace of and home to the corporate headquarters for
Fisher-Price
Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York, East Aurora, New York (state), New York. It was founded in 1930 during the Great Depression ...
. From 1987 through 2007 the village and the
Toy Town Museum (an independent non-profit organization located on the Fisher-Price campus) held the Toyfest Festival, which included the Toyfest parade featuring giant replicas of classic Fisher-Price toys. The three-day event was usually held at Hamlin Park and included an amusement park, circus-like attractions and a Fisher-Price play area where young children could play with a variety of toys.

The town was the home of the inaugural owner of the NHL franchise
Buffalo Sabres
The Buffalo Sabres are a professional ice hockey team based in Buffalo, New York. The Sabres compete in the National Hockey League (NHL) as a member of the Atlantic Division (NHL), Atlantic Division in the Eastern Conference (NHL), Eastern Con ...
,
Seymour H. Knox III
Seymour Horace Knox III (March 9, 1926May 22, 1996) was an American philanthropist and sports entrepreneur. He owned the Buffalo Sabres of the National Hockey League from their foundation in 1970 to his death in 1996, and served as chairman of t ...
. The Knox Estates, now known as
Knox Farm, is a New York state park. It is located on the northwest edge of the village.
The
Millard Fillmore House,
George and Gladys Scheidemantel House
George and Gladys Scheidemantel House is a historic home located at East Aurora in Erie County, New York. It is a locally distinctive example of the Arts and Crafts movement style of architecture built in 1910. It is a two-story, frame, bunga ...
, and
Roycroft Campus
Roycroft was a reformist community of craft workers and artists which formed part of the Arts and Crafts movement in the United States. Elbert Hubbard founded the community in 1895, in the village of East Aurora, New York, near Buffalo, New York ...
are listed on the
National Register of Historic Places
The National Register of Historic Places (NRHP) is the Federal government of the United States, United States federal government's official United States National Register of Historic Places listings, list of sites, buildings, structures, Hist ...
.
The Adams family were the first settlers to stay a winter in East Aurora in 1804 and the family farm still stands today on Olean Road.
Contemporary issues
East Aurora was one of the first communities to successfully block a
Walmart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...
store, in 1995 and again in 1999. The act was led by a community group in an attempt to preserve the small town values, and help support privately owned businesses.
Wegmans
Wegmans Food Markets, Inc. is a privately held American supermarket chain. It is now headquartered in Gates, New York, but was founded on January 30, 1916, in Rochester, New York.
As of late 2024, Wegmans had 111 stores in eight states (New Yo ...
also attempted to come to East Aurora, but it was blocked by
Tops
Total Operations Processing System (TOPS) is a computer system for managing railway locomotives and rolling stock, known for many years of use in the United Kingdom.
TOPS was originally developed between the Southern Pacific Railroad (SP), ...
, a grocery store in East Aurora.
Geography
East Aurora is located at (42.766809, -78.617121).
According to the
United States Census Bureau
The United States Census Bureau, officially the Bureau of the Census, is a principal agency of the Federal statistical system, U.S. federal statistical system, responsible for producing data about the American people and American economy, econ ...
, the village has a total area of , all land.

Main Street in the village is
U.S. Route 20A.
Points of interest
Main Street in East Aurora is lined with a variety of specialty shops, restaurants, churches, municipal buildings and carefully preserved homes. Businesses include The ''East Aurora Advertiser'', the community newspaper since 1872, which has occupied its Main St. office for more than 100 years. On Riley Street sits the East Aurora Classic Rink, which was created by the Aurora Ice Association. The rink’s components such as the boards, glass and refrigeration system were purchased by the Aurora Ice Association and is the same equipment used in the 2008 NHL Winter Classic between the Buffalo Sabres and the Pittsburgh Penguins.
Demographics
As of the
census
A census (from Latin ''censere'', 'to assess') is the procedure of systematically acquiring, recording, and calculating population information about the members of a given Statistical population, population, usually displayed in the form of stati ...
of 2020, there were 5,998 people, 2,596 households, and 1,728 families residing in the village. The population density was . There were 2,729 housing units at an average density of .
There were 2,596 households, out of which 34.2% had children under the age of 18 living with them, 54.9% were
married couples
Marriage, also called matrimony or wedlock, is a culturally and often legally recognised union between people called spouses. It establishes rights and obligations between them, as well as between them and their children (if any), and b ...
living together, 8.9% had a female householder with no husband present, and 33.4% were non-families. 30.0% of all households were made up of individuals, and 12.8% had someone living alone who was 65 years of age or older. The average household size was 2.44 and the average family size was 3.05.
In the village, the population was spread out, with 25.6% under the age of 18, 5.3% from 18 to 24, 27.6% from 25 to 44, 22.6% from 45 to 64, and 18.8% who were 65 years of age or older. The median age was 40 years. For every 100 females, there were 87.5 males. For every 100 females age 18 and over, there were 82.5 males. Since 2012, there has been a boost in families with very young children.
Schools
Children living in the village of East Aurora attend Parkdale Elementary (grades K–4), East Aurora Middle School (grades 5–8), and
East Aurora High School (grades 9–12). Children living in the Town of Aurora attend the same public schools, with the notable exception of children living on Highland Drive in the Town of Aurora who attend the Iroquois School District due to a decision made in the 1960s. Immaculate Conception Catholic School (grades K-8) is the
parochial Parochial is an adjective which may refer to:
* Parish
A parish is a territorial entity in many Christianity, Christian denominations, constituting a division within a diocese. A parish is under the pastoral care and clerical jurisdiction of a ...
and the Mandala school, a school that incorporates democratic and hands-on learning, are the alternatives. Children from the ages of one through four can attend
nursery school
A preschool (sometimes spelled as pre school or pre-school), also known as nursery school, pre-primary school, play school, is an educational establishment or learning space offering early childhood education to children before they begin c ...
on the Fisher Price campus, at the Duck Duck Goose Childcare Center or at some of the churches in East Aurora. Another option is the East Aurora
Montessori School
The Montessori method of education is a type of educational method that involves children's natural interests and activities rather than formal teaching methods. A Montessori classroom places an emphasis on hands-on learning and developing ...
for ages two through five. Children may also attend Sprouting Minds Montessori School which is a school for infants through sixth grade providing a full Montessori curriculum to children in preschool through sixth grade. Sprouting Minds Montessori is located in the Town of Aurora near the West Falls borderline. Although not in East Aurora, the Aurora Waldorf School is a nearby option in West Falls providing an alternative Waldorf education to children from infancy through eighth grade.
In 2008 and 2009 additions and renovations totaling $24 million were made to the district's schools to address space and maintenance issues. Prior to 2009 students attended Parkdale Elementary in grades K–2, and Main Street Elementary for grades 3–8. Elements of the Roycroft style influenced the design of Parkdale Elementary's new entrance.

The district gained approval on January 25, 2011, to begin contracting a roof repair project at the high school that would take place over the summer of 2011. The project did not have any tax impact on the community as it used funds from the district's emergency building repair fund and New York State Building Aid. The work was scheduled to begin on June 27, 2011.
Notable people
*
Randall James Bayer, botanist
*
Merritt C. Buxton, U.S. National Champion jockey
*
Christine Estabrook, actress
*
Margaret Evans Price, illustrator, co-founder of
Fisher-Price
Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York, East Aurora, New York (state), New York. It was founded in 1930 during the Great Depression ...
*
Abigail Fillmore
Abigail Fillmore (; March 13, 1798 – March 30, 1853) was the first lady of the United States from 1850 to 1853 as the wife of President Millard Fillmore. She began work as a schoolteacher at the age of 16, where she took on Millard Fillmore, w ...
, former First Lady of the United States
*
Millard Fillmore
Millard Fillmore (January 7, 1800 – March 8, 1874) was the 13th president of the United States, serving from 1850 to 1853. He was the last president to be a member of the Whig Party while in the White House, and the last to be neither a De ...
, 13th President of the United States of America
*
William Headline, former Washington bureau chief for
CNN
Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...
*
Elbert Hubbard
Elbert Green Hubbard (June 19, 1856 – May 7, 1915) was an American writer, publisher, artist, and philosopher. Raised in Hudson, Illinois, he had early success as a traveling salesman for the Larkin Soap Company. Hubbard is known best as th ...
, writer, publisher, artist, philosopher, and founder of the Roycroft artist community; died aboard the sinking of the RMS ''Lusitania'' on May 7, 1915.
*
Jeremy Jacobs
Jeremy Maurice Jacobs Sr. (born January 21, 1940) is an American billionaire businessman, the owner of the Boston Bruins and chairman of Delaware North. ''Forbes'' magazine ranks him as 669th richest person in the world.
Early life and education ...
, owner of the
Boston Bruins
The Boston Bruins are a professional ice hockey team based in Boston. The Bruins compete in the National Hockey League (NHL) as a member of the Atlantic Division (NHL), Atlantic Division in the Eastern Conference (NHL), Eastern Conference. The t ...
*
Emily Janiga, Professional Hockey player for the NWHL
Buffalo Beauts
The Buffalo Beauts were a professional ice hockey team in the Premier Hockey Federation (PHF). They played in Amherst, New York, a suburb of Buffalo, at the Northtown Center.
The Beauts were established in 2015 as one of the four founding f ...
*
Seymour H. Knox III
Seymour Horace Knox III (March 9, 1926May 22, 1996) was an American philanthropist and sports entrepreneur. He owned the Buffalo Sabres of the National Hockey League from their foundation in 1970 to his death in 1996, and served as chairman of t ...
, original owner of the
Buffalo Sabres
The Buffalo Sabres are a professional ice hockey team based in Buffalo, New York. The Sabres compete in the National Hockey League (NHL) as a member of the Atlantic Division (NHL), Atlantic Division in the Eastern Conference (NHL), Eastern Con ...
*
Joseph McKeen Morrow, Wisconsin state assemblyman
*
Henry H. Persons, banker, businessman, New York State Senator.
*
Irving Price, co-founder of
Fisher-Price
Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York, East Aurora, New York (state), New York. It was founded in 1930 during the Great Depression ...
and former mayor of East Aurora
*
Helen Schelle, co-founder of
Fisher-Price
Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York, East Aurora, New York (state), New York. It was founded in 1930 during the Great Depression ...
*
James Schuyler
James Marcus Schuyler (November 9, 1923 – April 12, 1991) was an American poet. His awards include the Pulitzer Prize for Poetry for his 1980 collection ''The Morning of the Poem''. He was a central figure in the New York School and is of ...
, New York School poet, moved to East Aurora with his family when he was 15 (the town is the setting for two of his poems, "The Morning of the Poem" and "A Few Days")
*
Julie Byrne, singer-songwriter
*
Albert Sharpe,
All-American
The All-America designation is an annual honor bestowed on outstanding athletes in the United States who are considered to be among the best athletes in their respective sport. Individuals receiving this distinction are typically added to an Al ...
college football player
*
Luke Tasker
Lucas Steele Tasker (born January 18, 1991) is a former Canadian football wide receiver and sports broadcaster. He spent the entirety of his seven-season Canadian Football League (CFL) career with the Hamilton Tiger-Cats. Tasker played college fo ...
, CFL wide receiver
*
Joe Slade White, political strategist
Art
East Aurora has been home to a number of regional landscape painters, most notably Carl W. Illig (1910-1987), who grew up and lived in the village for nearly all of his life. He painted landscape scenes along
Cazenovia Creek
Cazenovia Creek is a creek in Western New York, United States. It is a tributary of the Buffalo River, which empties into Lake Erie. Cazenovia Creek and its watershed are entirely within Erie County.
Course
Cazenovia Creek is formed from its two ...
, and fields and hills around East Aurora, in all seasons. His paintings are found in many homes in the village and surrounding towns.
Economy
Astronics is based in East Aurora.
East Aurora is home to the corporate headquarters of
Moog, Inc. Moog is a designer and manufacturer of motion and fluid controls and control systems for applications in aerospace, defense, industrial and medical devices. The company operates under three segments: aircraft controls, space and defense controls, and industrial systems.
Cultural references
* In the
Whit Stillman
John Whitney Stillman (born January 25, 1952) is an American writer-director and actor known for his 1990 film '' Metropolitan'', which earned him a nomination for the Academy Award for Best Original Screenplay. He is also known for his other f ...
movie ''
Metropolitan'', Nick Smith (played by
Chris Eigeman
Christopher Eigeman (born March 1, 1965) is an American actor and film director.
Eigeman is best known for roles in films written and directed by Whit Stillman: '' Metropolitan'' (1990), ''Barcelona'' (1994), and '' The Last Days of Disco'' (19 ...
) says that he will soon be taking a train to East Aurora, where he will meet his "stepmother of untrammeled malevolence, quite possibly to be murdered."
* ''
A Prince for Christmas'' was filmed in the village of East Aurora and premiered on the ION network on November 29, 2015.
* ''A Christmas in Vermont'' was filmed in the village of East Aurora and other locations entirely in western NY. It premiered on the ION network on November 27, 2016.
* ''Cold Brook'' was directed by William Fichtner was filmed in the village of East Aurora and other locations in Western NY. The movie was released October 15, 2018.
References
External links
Village of East Aurora official website''East Aurora Advertiser'' local newspaper
Greater East Aurora Chamber of CommerceEast Aurora Union Free School District*
{{Authority control
Buffalo–Niagara Falls metropolitan area
Villages in New York (state)
Villages in Erie County, New York
Populated places established in 1804
1804 establishments in New York (state)