Rachel Hofstetter
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Rachell Hofstetter (born January 8, 1992), better known as Valkyrae, is an American
Internet personality An Internet celebrity (also known as a social media influencer, social media personality, internet personality, or simply influencer) is a celebrity who has acquired or developed their fame and notability through the Internet. The rise of social m ...
. She has been
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
's most-watched female
streamer Streamer or streamers may refer to: * a person who streams online on an internet platform like twitch or youtube * Pennon, a small pointed flag * Streamer, a kind of confetti consisting of strips of paper or other material * Streamer, a common nam ...
since 2020, and appeared on ''
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'''
30 Under 30 ''Forbes'' 30 Under 30 is a set of lists of people under 30 years old issued annually by ''Forbes'' magazine and some of its regional editions. The American lists recognize 600 business and industry figures, with 30 selected in twenty industries ...
list in 2022. She was named "Gaming Creator of the Year" by ''
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'', and has won a Game Award and a
Streamy Award The YouTube Streamy Awards, also known as the Streamy Awards or Streamys, are presented annually by Dick Clark Productions and Tubefilter to recognize excellence in online video, including directing, acting, producing, and writing. The forma ...
. Hofstetter is a co-owner of
100 Thieves 100 Thieves, LLC is an American lifestyle brand and gaming organization based in Los Angeles, California, founded in 2017 by Matthew "Nadeshot" Haag and Dan Gilbert. The organization competes in several video games, including ''Apex Legends'', ...
, an
esports Esports, short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams. Although orga ...
and an apparel company, and has been a content creator for the brand since 2018. Hofstetter is an advocate for women in online gaming, sometimes playing games on all-female teams.


Career


Early work and recognition (2014–2020)

After graduating from community college, Hofstetter worked various jobs, including a job at
GameStop GameStop Corp. is an American video game, consumer electronics, and gaming merchandise retailer. The company is headquartered in Grapevine, Texas (a suburb of Dallas), and is the largest video game retailer worldwide. , the company operates 4,5 ...
. In 2014, while working, she began sharing her gaming hobby on
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, gaining a significant following. She was encouraged by various Instagram followers, friends, and Twitch streamers to start streaming on Twitch, beginning in 2015. After gathering a following, Hofstetter began posting gaming videos on
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
. In 2018, she became the first female gamer and content creator for
100 Thieves 100 Thieves, LLC is an American lifestyle brand and gaming organization based in Los Angeles, California, founded in 2017 by Matthew "Nadeshot" Haag and Dan Gilbert. The organization competes in several video games, including ''Apex Legends'', ...
, a competitive American esports team. On January 13, 2020, Hofstetter left Twitch for an exclusive streaming contract on YouTube. While initially struggling to maintain an average viewer count of 5,000 towards the beginning of 2020, her YouTube channel experienced a significant boost when she started playing the online multiplayer social deduction game '' Among Us'' and began collaborating with popular streamers including
Disguised Toast Jeremy Wang (born 25 November 1991), better known as Disguised Toast, is a Taiwanese-Canadian streamer, YouTuber, and Internet personality. He got his start on YouTube, creating videos about the digital card game '' Hearthstone''. Wang later be ...
,
Sykkuno Sykkuno ( ; born June 4, 1991) is an American live streamer. He is best known for his live streams, which were hosted on Twitch from 2019 to April 2022, before he began streaming exclusively on YouTube in May 2022. Career Twitch While his Twit ...
, Pokimane,
Jacksepticeye Seán William McLoughlin (born 7 February 1990), better known as Jacksepticeye, is an Irish YouTuber, best known for his vlogs and comedic Let's Play series. , his channel has over 15.7 billion views and 28.9 million subscribers, and is the mo ...
,
Cr1TiKaL Charles Christopher White Jr. (born August 2, 1994), better known as MoistCr1TiKaL (pronounced "moist critical") or simply Cr1TiKaL, is an American YouTuber, Twitch streamer, and musician who is known for his commentary videos on YouTube, as w ...
,
Corpse Husband Corpse Husband (born August 8, 1997), commonly abbreviated as Corpse and stylized as CORPSE, is an American YouTuber and musician. Corpse is best known for his music and "faceless" work on YouTube. He is mostly known for his horror story narra ...
,
xChocoBars Janet Rose Xu (born November 5, 1994), better known as xChocoBars, is a Canadian Internet personality and Twitch streamer. Career Xu started livestreaming on Twitch in May 2013 and creating videos on YouTube in November 2013. In her early yea ...
, and
Fuslie Leslie Ann Fu (born November 23, 1992), better known as fuslie, is an American live streamer, YouTuber, content creator, and musician. She is also a content creator for the gaming organization and lifestyle brand 100 Thieves. Early life Fu was ...
. Hofstetter became the fastest growing female streamer of the year and surpassed Pokimane as the most-viewed female streamer of 2020. Towards the end of 2020, Hofstetter's stream regularly peaked at concurrent viewer counts exceeding 100,000, typically during ''Among Us'' sessions.


Breakthrough and expansion (2021–present)

On April 7, 2021, Hofstetter was announced as a co-owner of 100 Thieves alongside fellow 100 Thieves content creator, CouRageJD. They join Scooter Braun, Dan Gilbert, the rapper
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, and founder Matthew 'Nadeshot' Haag. As co-owners, Valkyrae and CouRage will receive equity in the company, which
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
magazine recently valued at $190 million. In March 2021, Hofstetter and content creator Natsumiii released a cover version of the song "Last Cup of Coffee" by
LilyPichu Lily Ki (born November 20, 1991), better known as LilyPichu, is an American internet personality, musician, voice actress, and animator. She is a member of OfflineTV, an online social entertainment group of content creators and was one of the m ...
. Later that month, she portrayed
Corpse Husband Corpse Husband (born August 8, 1997), commonly abbreviated as Corpse and stylized as CORPSE, is an American YouTuber and musician. Corpse is best known for his music and "faceless" work on YouTube. He is mostly known for his horror story narra ...
in the music video for the song " Daywalker!" by Machine Gun Kelly featuring Corpse Husband. Hofstetter additionally made cameo appearances in music videos for
Bella Poarch Denarie Taylor (born February 9, 1997), known professionally as Bella Poarch ( ), is a Filipino-born American singer and Internet celebrity, social media personality. On August 17, 2020, she created List of most-liked TikTok videos, the most li ...
's songs "
Build a Bitch "Build a Bitch" is the debut single by Filipino-American internet celebrity Bella Poarch from her debut extended play, ''Dolls'' (2022). The song was written by Poarch alongside David Arkwright, Justin Gammella, Salem Ilese, Elie Rizk, and Sub ...
" and "
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" later that year. Hofstetter, alongside Sykkuno and Corpse Husband, participated in a fundraiser for Feeding America hosted by
Jimmy Fallon James Thomas Fallon (born September 19, 1974) is an American comedian, television host, actor, and writer. He is known for his work in television as a cast member on ''Saturday Night Live'' and as the host of the late-night talk show ''The Ton ...
as a part of a segment for '' The Tonight Show'' in April. The segment included them playing ''Among Us'' with members of the American hip hop band
The Roots The Roots are an American hip hop band formed in 1987 by Tariq "Black Thought" Trotter and Ahmir "Questlove" Thompson in Philadelphia, Pennsylvania, United States. The Roots serve as the house band on NBC's ''The Tonight Show Starring Jimmy F ...
,
Tariq Trotter Tariq Luqmaan Trotter (born October 3, 1973), better known as Black Thought, is an American rapper, actor and the lead MC of the Philadelphia-based hip hop group the Roots, which he co-founded with drummer Questlove (Ahmir Thompson). Regarded ...
,
Kirk Douglas Kirk Douglas (born Issur Danielovitch; December 9, 1916 – February 5, 2020) was an American actor and filmmaker. After an impoverished childhood, he made his film debut in ''The Strange Love of Martha Ivers'' (1946) with Barbara Stanwyck. Do ...
, and
Questlove Ahmir Khalib Thompson (born January 20, 1971), known professionally as Questlove (stylized as ), is an American musician, record producer, disc jockey, filmmaker, music journalist, and actor. He is the drummer and joint frontman (with Black Thou ...
, as well as cast members of the critically acclaimed American TV series ''
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'', Gaten Matarazzo and
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.


RFLCT controversy

On October 19, 2021, Hofstetter announced the launch of her skincare brand RFLCT. The brand, primarily geared towards gamers and those who put in heavy screen time, claimed that users are susceptible to skin damage caused by prolonged exposure to blue light, and that their products protect against it. RFLCT received backlash due to insufficient evidence supporting the claim; according to Kathleen Suozzi, the director of the aesthetic dermatology program at
Yale University Yale University is a private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the third-oldest institution of higher education in the United States and among the most prestigious in the wo ...
, unless someone was already prone to melasma or
hyperpigmentation Hyperpigmentation is the darkening of an area of skin or nails caused by increased melanin. Causes Hyperpigmentation can be caused by sun damage, inflammation, or other skin injuries, including those related to acne vulgaris.James, William; Ber ...
, they were unlikely to suffer any consequence of sitting in front of a screen for long periods of time. Hofstetter addressed RFLCT's criticisms in October 2021, stating that "all of the hate, doubt, concerns, and criticisms are all warranted and valid" and that she was "very upset and confused” with the website, stating that updates were being made to the website. She later revealed that she had previously been given access to research conducted by RFLCT supporting the products and that the research would be publicly available at product launch, however, she was informed post-launch that the research could not be released to the public. Hofstetter then expressed a desire to part ways with RFLCT, but was contractually bound. On October 30, 2021, RFLCT ceased operation of its website and online store. A statement on the website read "While we believe in the formulations created, after further reflection, have decided to move forward on new paths, effectively terminating the RFLCT brand."


Personal life

Hofstetter is of part
Filipino Filipino may refer to: * Something from or related to the Philippines ** Filipino language, standardized variety of 'Tagalog', the national language and one of the official languages of the Philippines. ** Filipinos, people who are citizens of th ...
and
German German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ger ...
descent and was raised in Moses Lake, Washington. She has two brothers and one younger sister. Her father died of cancer in 2017. She graduated with an associate in arts from a community college in Washington.


Discography


Singles


As a featured artist


Filmography


Television


Music videos


Competitions


Awards and nominations


See also

*
List of YouTubers YouTubers are people mostly known for their work on the video sharing platform YouTube. The following is a list of YouTubers for whom Wikipedia has articles either under their own name or their YouTube channel name. This list excludes people who ...


References


External links

* *{{imdb name, 10758613 1992 births American people of German descent American people of Filipino descent American YouTubers American female YouTubers Gaming YouTubers Let's Players Living people People from Los Angeles People from Washington (state) People from Moses Lake, Washington The Game Awards winners YouTube streamers