Propaganda is communication that is primarily used to influence or persuade an audience to further an
agenda
Agenda may refer to:
Information management
* Agenda (meeting), points to be discussed and acted upon, displayed as a list
* Political agenda, the set of goals of an ideological group
* Lotus Agenda, a DOS-based personal information manager
* Pers ...
, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using
loaded language
Loaded language (also known as loaded terms, emotive language, high-inference language and language-persuasive techniques) is rhetoric used to influence an audience by using words and phrases with strong connotations. This type of language is ver ...
to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in news and journalism, government, advertising, entertainment, education, and activism and is often associated with material which is prepared by governments as part of
war effort
In politics and military planning, a war effort is a coordinated mobilization of society's resources—both industrial and human—towards the support of a military force. Depending on the militarization of the culture, the relative size ...
s,
political campaign
A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referend ...
big businesses
Big business involves large-scale corporate-controlled financial or business activities. As a term, it describes activities that run from "huge transactions" to the more general "doing big things". In corporate jargon
Corporate jargon, variousl ...
,
ultra-religious
Religious fanaticism, or religious extremism, is a pejorative designation used to indicate uncritical zeal or obsessive enthusiasm which is related to one's own, or one's group's, devotion to a religion – a form of human fanaticism which cou ...
organizations, the media, and certain individuals such as soapboxers.
In the 20th century, the English term ''propaganda'' was often associated with a manipulative approach, but historically, propaganda has been a neutral descriptive term of any material that promotes certain opinions or ideologies. Equivalent non-English terms have also largely retained the original neutral connotation.
A wide range of materials and media are used for conveying propaganda messages, which changed as new technologies were invented, including paintings, cartoons, posters, pamphlets, films, radio shows, TV shows, and websites. More recently, the digital age has given rise to new ways of disseminating propaganda, for example, bots and algorithms are currently being used to create computational propaganda and fake or
biased news
Media bias is the bias of journalists and news producers within the mass media in the selection of many events and stories that are reported and how they are covered. The term "media bias" implies a pervasive or widespread bias contravening of ...
and spread it on social media.
Etymology
''Propaganda'' is a modern Latin word, ablative singular feminine of the gerundive form of , meaning 'to spread' or 'to propagate', thus ''propaganda'' means ''for that which is to be propagated''. Originally this word derived from a new administrative body of the
Catholic Church
The Catholic Church, also known as the Roman Catholic Church, is the largest Christian church, with 1.3 billion baptized Catholics worldwide . It is among the world's oldest and largest international institutions, and has played a ...
(
congregation
A congregation is a large gathering of people, often for the purpose of worship.
Congregation may also refer to:
*Church (congregation), a Christian organization meeting in a particular place for worship
*Congregation (Roman Curia), an administra ...
) created in 1622 as part of the
Counter-Reformation
The Counter-Reformation (), also called the Catholic Reformation () or the Catholic Revival, was the period of Catholic resurgence that was initiated in response to the Protestant Reformation. It began with the Council of Trent (1545–1563) a ...
, called the '' Congregatio de Propaganda Fide'' (''Congregation for Propagating the Faith''), or informally simply ''Propaganda''.Diggs-Brown, Barbara (2011 ''Strategic Public Relations: Audience Focused Practice'' p. 48 Its activity was aimed at "propagating" the Catholic faith in non-Catholic countries.
From the 1790s, the term began being used also to refer to ''propaganda'' in secular activities. The term began taking a pejorative or negative connotation in the mid-19th century, when it was used in the political sphere.
Definition
Propaganda was conceptualized as a form of influence designed to build social consensus. In the 20th century, the term propaganda emerged along with the rise of mass media, including newspapers and radio. As researchers began studying the effects of media, they used suggestion theory to explain how people could be influenced by emotionally-resonant persuasive messages.
Harold Lasswell
Harold Dwight Lasswell (February 13, 1902December 18, 1978) was an American political scientist and communications theorist. He earned his bachelor's degree in philosophy and economics and was a PhD student at the University of Chicago. He was ...
provided a broad definition of the term propaganda, writing it as: “the expression of opinions or actions carried out deliberately by individuals or groups with a view to influencing the opinions or actions of other individuals or groups for predetermined ends and through psychological manipulations.” Garth Jowett and Victoria O'Donnell theorize that propaganda
and
persuasion
Persuasion or persuasion arts is an umbrella term for Social influence, influence. Persuasion can influence a person's Belief, beliefs, Attitude (psychology), attitudes, Intention, intentions, Motivation, motivations, or Behavior, behaviours.
...
are linked as humans use communication as a form of
soft power
In politics (and particularly in international politics), soft power is the ability to co-opt rather than coerce (contrast hard power). In other words, soft power involves shaping the preferences of others through appeal and attraction. A defin ...
through the development and cultivation of propaganda materials. In a 1929 literary debate with Edward Bernays,
Everett Dean Martin
Everett Dean Martin (July 5, 1880 – May 10, 1941) was an American minister, writer, journalist, instructor, lecturer, social psychologist, social philosopher, and an advocate of adult education. He was an instructor and lecturer at The New Sc ...
argues that, "Propaganda is making puppets of us. We are moved by hidden strings which the propagandist manipulates." In the 1920s and 1930s, propaganda was sometimes described as all-powerful. For example, Bernays acknowledged in his book ''
Propaganda
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded ...
'' that "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of."
History
Primitive forms of propaganda have been a human activity as far back as reliable recorded evidence exists. The Behistun Inscription ( BCE) detailing the rise of
Darius I
Darius I ( peo, 𐎭𐎠𐎼𐎹𐎺𐎢𐏁 ; grc-gre, Δαρεῖος ; – 486 BCE), commonly known as Darius the Great, was a Persian ruler who served as the third King of Kings of the Achaemenid Empire, reigning from 522 BCE until his ...
to the
Persian
Persian may refer to:
* People and things from Iran, historically called ''Persia'' in the English language
** Persians, the majority ethnic group in Iran, not to be conflated with the Iranic peoples
** Persian language, an Iranian language of the ...
throne
A throne is the seat of state of a potentate or dignitary, especially the seat occupied by a sovereign on state occasions; or the seat occupied by a pope or bishop on ceremonial occasions. "Throne" in an abstract sense can also refer to the monar ...
is viewed by most historians as an early example of propaganda. Another striking example of propaganda during ancient history is the last
Roman civil wars
This is a list of civil wars and organized civil disorder, revolts and rebellions in ancient Rome (Roman Kingdom, Roman Republic, and Roman Empire) until the fall of the Western Roman Empire (753 BCE – 476 CE). For the Eastern Roman Empire or ...
Mark Antony
Marcus Antonius (14 January 1 August 30 BC), commonly known in English as Mark Antony, was a Roman politician and general who played a critical role in the transformation of the Roman Republic from a constitutional republic into the autoc ...
blamed each other for obscure and degrading origins, cruelty, cowardice, oratorical and literary incompetence, debaucheries, luxury, drunkenness and other slanders. This defamation took the form of ''uituperatio'' (Roman rhetorical genre of the invective) which was decisive for shaping the Roman public opinion at this time. Another early example of propaganda was from
. The emperor would send some of his men ahead of his army to spread rumors to the enemy. In many cases, his army was actually smaller than his opponents'.
Holy Roman Emperor Maximilian I
Maximilian I (22 March 1459 – 12 January 1519) was King of the Romans from 1486 and Holy Roman Emperor from 1508 until his death. He was never crowned by the pope, as the journey to Rome was blocked by the Venetians. He proclaimed himself E ...
was the first ruler to utilize the power of the printing press for propaganda – in order to build his image, stir up patriotic feelings in the population of his empire (he was the first ruler who utilized one-sided battle reports – the early predecessors of modern newspapers or ''neue zeitungen'' – targeting the mass.) and influence the population of his enemies. Propaganda during the
Reformation
The Reformation (alternatively named the Protestant Reformation or the European Reformation) was a major movement within Western Christianity in 16th-century Europe that posed a religious and political challenge to the Catholic Church and in ...
, helped by the spread of the
printing press
A printing press is a mechanical device for applying pressure to an inked surface resting upon a printing, print medium (such as paper or cloth), thereby transferring the ink. It marked a dramatic improvement on earlier printing methods in wh ...
throughout Europe, and in particular within Germany, caused new ideas, thoughts, and doctrine to be made available to the public in ways that had never been seen before the 16th century. During the era of the
American Revolution
The American Revolution was an ideological and political revolution that occurred in British America between 1765 and 1791. The Americans in the Thirteen Colonies formed independent states that defeated the British in the American Revolut ...
, the
American colonies
The Thirteen Colonies, also known as the Thirteen British Colonies, the Thirteen American Colonies, or later as the United Colonies, were a group of British colonies on the Atlantic coast of North America. Founded in the 17th and 18th centur ...
had a flourishing network of newspapers and printers who specialized in the topic on behalf of the Patriots (and to a lesser extent on behalf of the Loyalists). Academic Barbara Diggs-Brown conceives that the negative connotations of the term “propaganda” are associated with the earlier social and political transformations that occurred during the
French Revolutionary period
The French Revolution ( ) was a period of radical political and societal change in France that began with the Estates General of 1789 and ended with the formation of the French Consulate in coup of 18 Brumaire, November 1799. Many of its ...
movement of 1789 to 1799 between the start and the middle portion of the 19th century, in a time where the word started to be used in a nonclerical and political context.
The first large-scale and organised propagation of government propaganda was occasioned by the outbreak of the
First World War
World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...
in 1914. After the defeat of Germany, military officials such as General
Erich Ludendorff
Erich Friedrich Wilhelm Ludendorff (9 April 1865 – 20 December 1937) was a German general, politician and military theorist. He achieved fame during World War I for his central role in the German victories at Liège and Tannenberg in 1914. ...
suggested that British propaganda had been instrumental in their defeat.
Adolf Hitler
Adolf Hitler (; 20 April 188930 April 1945) was an Austrian-born German politician who was dictator of Nazi Germany, Germany from 1933 until Death of Adolf Hitler, his death in 1945. Adolf Hitler's rise to power, He rose to power as the le ...
Navy
A navy, naval force, or maritime force is the branch of a nation's armed forces principally designated for naval warfare, naval and amphibious warfare; namely, lake-borne, riverine, littoral zone, littoral, or ocean-borne combat operations and ...
Mein Kampf
(; ''My Struggle'' or ''My Battle'') is a 1925 autobiographical manifesto by Nazi Party leader Adolf Hitler. The work describes the process by which Hitler became antisemitic and outlines his political ideology and future plans for Germ ...
'' (1925) Hitler expounded his theory of propaganda, which provided a powerful base for his rise to power in 1933. Historian
Robert Ensor
Sir Robert Charles Kirkwood Ensor (16 October 1877 – 4 December 1958) was a British writer, poet, journalist, liberal intellectual and historian. He is best known for ''England: 1870-1914'' (1936), a volume in the ''Oxford History of England'' ...
explains that "Hitler...puts no limit on what can be done by propaganda; people will believe anything, provided they are told it often enough and emphatically enough, and that contradicters are either silenced or smothered in calumny." This was to be true in Germany and backed up with their army making it difficult to allow other propaganda to flow in. Most propaganda in
Nazi Germany
Nazi Germany (lit. "National Socialist State"), ' (lit. "Nazi State") for short; also ' (lit. "National Socialist Germany") (officially known as the German Reich from 1933 until 1943, and the Greater German Reich from 1943 to 1945) was ...
Joseph Goebbels
Paul Joseph Goebbels (; 29 October 1897 – 1 May 1945) was a German Nazi politician who was the ''Gauleiter'' (district leader) of Berlin, chief propagandist for the Nazi Party, and then Reich Minister of Propaganda from 1933 to 19 ...
. Goebbels mentions propaganda as a way to see through the masses. Symbols are used towards propaganda such as justice, liberty and one's devotion to one's country.
World War II
World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
saw continued use of propaganda as a weapon of war, building on the experience of
WWI
World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...
Office of War Information
The United States Office of War Information (OWI) was a United States government agency created during World War II. The OWI operated from June 1942 until September 1945. Through radio broadcasts, newspapers, posters, photographs, films and other ...
.
In the early 20th century, the invention of motion pictures (as in movies, diafilms) gave propaganda-creators a powerful tool for advancing political and military interests when it came to reaching a broad segment of the population and creating consent or encouraging rejection of the real or imagined enemy. In the years following the
October Revolution
The October Revolution,. officially known as the Great October Socialist Revolution. in the Soviet Union, also known as the Bolshevik Revolution, was a revolution in Russia led by the Bolshevik Party of Vladimir Lenin that was a key moment ...
of 1917, the
Soviet
The Soviet Union,. officially the Union of Soviet Socialist Republics. (USSR),. was a List of former transcontinental countries#Since 1700, transcontinental country that spanned much of Eurasia from 1922 to 1991. A flagship communist state, ...
government sponsored the Russian film industry with the purpose of making propaganda films (e.g., the 1925 film '' The Battleship Potemkin'' glorifies
Communist
Communism (from Latin la, communis, lit=common, universal, label=none) is a far-left sociopolitical, philosophical, and economic ideology and current within the socialist movement whose goal is the establishment of a communist society, a s ...
ideals). In WWII, Nazi filmmakers produced highly emotional films to create popular support for occupying the
Sudetenland
The Sudetenland ( , ; Czech and sk, Sudety) is the historical German name for the northern, southern, and western areas of former Czechoslovakia which were inhabited primarily by Sudeten Germans. These German speakers had predominated in the ...
and attacking Poland. The 1930s and 1940s, which saw the rise of
totalitarian
Totalitarianism is a form of government and a political system that prohibits all opposition parties, outlaws individual and group opposition to the state and its claims, and exercises an extremely high if not complete degree of control and regul ...
states and the
Second World War
World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
, are arguably the "Golden Age of Propaganda".
Leni Riefenstahl
Helene Bertha Amalie "Leni" Riefenstahl (; 22 August 1902 – 8 September 2003) was a German film director, photographer and actress known for her role in producing Nazi propaganda.
A talented swimmer and an artist, Riefenstahl also became in ...
, a filmmaker working in
Nazi Germany
Nazi Germany (lit. "National Socialist State"), ' (lit. "Nazi State") for short; also ' (lit. "National Socialist Germany") (officially known as the German Reich from 1933 until 1943, and the Greater German Reich from 1943 to 1945) was ...
, created one of the best-known propaganda movies, ''
Triumph of the Will
''Triumph of the Will'' (german: Triumph des Willens) is a 1935 German Nazi propaganda film directed, produced, edited and co-written by Leni Riefenstahl. Adolf Hitler commissioned the film and served as an unofficial executive producer; his na ...
''. In 1942, the propaganda song '' Niet Molotoff'' was made in
Finland
Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...
Red Army
The Workers' and Peasants' Red Army (Russian: Рабо́че-крестья́нская Кра́сная армия),) often shortened to the Red Army, was the army and air force of the Russian Soviet Federative Socialist Republic and, after ...
's failure in the
Winter War
The Winter War,, sv, Vinterkriget, rus, Зи́мняя война́, r=Zimnyaya voyna. The names Soviet–Finnish War 1939–1940 (russian: link=no, Сове́тско-финская война́ 1939–1940) and Soviet–Finland War 1 ...
, referring the song's name to the Soviet's
Minister of Foreign Affairs
A foreign affairs minister or minister of foreign affairs (less commonly minister for foreign affairs) is generally a cabinet minister in charge of a state's foreign policy and relations. The formal title of the top official varies between cou ...
,
Vyacheslav Molotov
Vyacheslav Mikhaylovich Molotov. ; (;. 9 March Old_Style_and_New_Style_dates">O._S._25_February.html" ;"title="Old_Style_and_New_Style_dates.html" ;"title="nowiki/>Old Style and New Style dates">O. S. 25 February">Old_Style_and_New_Style_dat ...
. In the US,
animation
Animation is a method by which image, still figures are manipulated to appear as Motion picture, moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photographed and exhibited ...
became popular, especially for winning over youthful audiences and aiding the U.S. war effort, e.g., '' Der Fuehrer's Face'' (1942), which ridicules
Hitler
Adolf Hitler (; 20 April 188930 April 1945) was an Austrian-born German politician who was dictator of Germany from 1933 until his death in 1945. He rose to power as the leader of the Nazi Party, becoming the chancellor in 1933 and then ...
and advocates the value of freedom. Some American war films in the early 1940s were designed to create a patriotic mindset and convince viewers that sacrifices needed to be made to defeat the
Axis Powers
The Axis powers, ; it, Potenze dell'Asse ; ja, 枢軸国 ''Sūjikukoku'', group=nb originally called the Rome–Berlin Axis, was a military coalition that initiated World War II and fought against the Allies. Its principal members were ...
. Others were intended to help Americans understand their Allies in general, as in films like ''Know Your Ally: Britain'' and ''Our Greek Allies''. Apart from its war films, Hollywood did its part to boost American morale in a film intended to show how stars of stage and screen who remained on the home front were doing their part not just in their labors, but also in their understanding that a variety of peoples worked together against the Axis menace: '' Stage Door Canteen'' (1943) features one segment meant to dispel Americans' mistrust of the Soviets, and another to dispel their bigotry against the Chinese. Polish filmmakers in Great Britain created the anti-Nazi color film ''Calling Mr. Smith'' (1943) about Nazi crimes in
German-occupied Europe
German-occupied Europe refers to the sovereign countries of Europe which were wholly or partly occupied and civil-occupied (including puppet governments) by the military forces and the government of Nazi Germany at various times between 1939 an ...
and about lies of Nazi propaganda.
The
West
West or Occident is one of the four cardinal directions or points of the compass. It is the opposite direction from east and is the direction in which the Sunset, Sun sets on the Earth.
Etymology
The word "west" is a Germanic languages, German ...
and the
Soviet Union
The Soviet Union,. officially the Union of Soviet Socialist Republics. (USSR),. was a transcontinental country that spanned much of Eurasia from 1922 to 1991. A flagship communist state, it was nominally a federal union of fifteen national ...
both used propaganda extensively during the
Cold War
The Cold War is a term commonly used to refer to a period of geopolitical tension between the United States and the Soviet Union and their respective allies, the Western Bloc and the Eastern Bloc. The term '' cold war'' is used because the ...
. Both sides used film, television, and radio programming to influence their own citizens, each other, and
Third World
The term "Third World" arose during the Cold War to define countries that remained non-aligned with either NATO or the Warsaw Pact. The United States, Canada, Japan, South Korea, Western European nations and their allies represented the " First ...
nations. Through a front organization called the Bedford Publishing Company, the CIA through a covert department called the
Office of Policy Coordination
The Office of Policy Coordination (OPC) was the covert operation wing of the United States Central Intelligence Agency (CIA). Created as a department of the CIA in 1948, it actually operated independently until October 1950. OPC existed until 1 A ...
disseminated over 1 million books to Soviet readers over the span of 15 years, including novels by George Orwell, Albert Camus, Vladimir Nabakov, James Joyce, and Pasternak in an attempt to promote anti-communist sentiment and sympathy of Western values.
George Orwell
Eric Arthur Blair (25 June 1903 – 21 January 1950), better known by his pen name George Orwell, was an English novelist, essayist, journalist, and critic. His work is characterised by lucid prose, social criticism, opposition to totalitar ...
's contemporaneous novels ''
Animal Farm
''Animal Farm'' is a beast fable, in the form of satirical allegorical novella, by George Orwell, first published in England on 17 August 1945. It tells the story of a group of farm animals who rebel against their human farmer, hoping to crea ...
Fidel Castro
Fidel Alejandro Castro Ruz (; ; 13 August 1926 – 25 November 2016) was a Cuban revolutionary and politician who was the leader of Cuba from 1959 to 2008, serving as the prime minister of Cuba from 1959 to 1976 and president from 1976 to 200 ...
stressed the importance of propaganda. Propaganda was used extensively by Communist forces in the
Vietnam War
The Vietnam War (also known by #Names, other names) was a conflict in Vietnam, Laos, and Cambodia from 1 November 1955 to the fall of Saigon on 30 April 1975. It was the second of the Indochina Wars and was officially fought between North Vie ...
as means of controlling people's opinions.
During the
Yugoslav wars
The Yugoslav Wars were a series of separate but related#Naimark, Naimark (2003), p. xvii. ethnic conflicts, wars of independence, and Insurgency, insurgencies that took place in the Socialist Federal Republic of Yugoslavia, SFR Yugoslavia from ...
, propaganda was used as a
military strategy
Military strategy is a set of ideas implemented by military organizations to pursue desired strategic goals. Derived from the Greek word '' strategos'', the term strategy, when it appeared in use during the 18th century, was seen in its narrow s ...
by governments of
Federal Republic of Yugoslavia
Serbia and Montenegro ( sr, Cрбија и Црна Гора, translit=Srbija i Crna Gora) was a country in Southeast Europe located in the Balkans that existed from 1992 to 2006, following the breakup of the Socialist Federal Republic of Yu ...
and
Croatia
, image_flag = Flag of Croatia.svg
, image_coat = Coat of arms of Croatia.svg
, anthem = "Lijepa naša domovino"("Our Beautiful Homeland")
, image_map =
, map_caption =
, capit ...
. Propaganda was used to create fear and hatred, and particularly to incite the Serb population against the other ethnicities (
Bosniaks
The Bosniaks ( bs, Bošnjaci, Cyrillic: Бошњаци, ; , ) are a South Slavic ethnic group native to the Southeast European historical region of Bosnia, which is today part of Bosnia and Herzegovina, who share a common Bosnian ancestry ...
,
Croats
The Croats (; hr, Hrvati ) are a South Slavic ethnic group who share a common Croatian ancestry, culture, history and language. They are also a recognized minority in a number of neighboring countries, namely Austria, the Czech Republic, G ...
,
Albanians
The Albanians (; sq, Shqiptarët ) are an ethnic group and nation native to the Balkan Peninsula who share a common Albanian ancestry, culture, history and language. They primarily live in Albania, Kosovo, North Macedonia, Montenegro, Se ...
and other non-Serbs). Serb media made a great effort in justifying, revising or denying mass war crimes committed by Serb forces during these wars.
Public perceptions
In the early 20th century the term propaganda was used by the founders of the nascent
public relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. P ...
industry to refer to their people. Literally translated from the
Latin
Latin (, or , ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally a dialect spoken in the lower Tiber area (then known as Latium) around present-day Rome, but through the power of the ...
gerundive as "things that must be disseminated", in some cultures the term is neutral or even positive, while in others the term has acquired a strong negative connotation. The connotations of the term "propaganda" can also vary over time. For example, in Portuguese and some Spanish language speaking countries, particularly in the
Southern Cone
The Southern Cone ( es, Cono Sur, pt, Cone Sul) is a geographical and cultural subregion composed of the southernmost areas of South America, mostly south of the Tropic of Capricorn. Traditionally, it covers Argentina, Chile, and Uruguay, bou ...
, the word "propaganda" usually refers to the most common manipulative media – "advertising".
In English, ''propaganda'' was originally a neutral term for the dissemination of information in favor of any given cause. During the 20th century, however, the term acquired a thoroughly negative meaning in western countries, representing the intentional dissemination of often false, but certainly "compelling" claims to support or justify political actions or ideologies. According to
Harold Lasswell
Harold Dwight Lasswell (February 13, 1902December 18, 1978) was an American political scientist and communications theorist. He earned his bachelor's degree in philosophy and economics and was a PhD student at the University of Chicago. He was ...
, the term began to fall out of favor due to growing public suspicion of propaganda in the wake of its use during World War I by the Creel Committee in the United States and the Ministry of Information in Britain: Writing in 1928, Lasswell observed, "In democratic countries the official propaganda bureau was looked upon with genuine alarm, for fear that it might be suborned to party and personal ends. The outcry in the United States against Mr. Creel's famous Bureau of Public Information (or 'Inflammation') helped to din into the public mind the fact that propaganda existed. ... The public's discovery of propaganda has led to a great of lamentation over it. Propaganda has become an epithet of contempt and hate, and the propagandists have sought protective coloration in such names as 'public relations council,' 'specialist in public education,' 'public relations adviser.' " In 1949, political science professor Dayton David McKean wrote, "After World War I the word came to be applied to 'what you don’t like of the other fellow’s publicity,' as Edward L. Bernays said...."
Contestation
The term is essentially contested and some have argued for a neutral definition, arguing that ethics depend on intent and context, while others define it as necessarily unethical and negative.
Emma Briant
Emma L. Briant (born 1979) is a British scholar and academic researcher on media, contemporary propaganda, surveillance and information warfare who was involved in exposing the Facebook–Cambridge Analytica data scandal concerning data misuse a ...
defines it as "the deliberate manipulation of representations (including text, pictures, video, speech etc.) with the intention of producing any effect in the audience (e.g. action or inaction; reinforcement or transformation of feelings, ideas, attitudes or behaviours) that is desired by the propagandist." The same author explains the importance of consistent terminology across history, particularly as contemporary euphemistic synonyms are used in governments' continual efforts to rebrand their operations such as 'information support' and
strategic communication Strategic communication can mean either communicating a concept, a process, or data that satisfies a long-term strategic goal of an organization by allowing facilitation of advanced planning, or communicating over long distances usually using inter ...
. Other scholars also see benefits to acknowledging that propaganda can be interpreted as beneficial or harmful, depending on the message sender, target audience, message, and context.
David Goodman argues that the 1936
League of Nations
The League of Nations (french: link=no, Société des Nations ) was the first worldwide intergovernmental organisation whose principal mission was to maintain world peace. It was founded on 10 January 1920 by the Paris Peace Conference that ...
"Convention on the Use of Broadcasting in the Cause of Peace" tried to create the standards for a liberal international public sphere. The Convention encouraged empathetic and neighborly radio broadcasts to other nations. It called for League prohibitions on international broadcast containing hostile speech and false claims. It tried to define the line between liberal and illiberal policies in communications, and emphasized the dangers of nationalist chauvinism. With Nazi Germany and Soviet Russia active on the radio, its liberal goals were ignored, while free speech advocates warned that the code represented restraints on free speech.
Types
Identifying propaganda has always been a problem. The main difficulties have involved differentiating propaganda from other types of
persuasion
Persuasion or persuasion arts is an umbrella term for Social influence, influence. Persuasion can influence a person's Belief, beliefs, Attitude (psychology), attitudes, Intention, intentions, Motivation, motivations, or Behavior, behaviours.
...
, and avoiding a
bias
Bias is a disproportionate weight ''in favor of'' or ''against'' an idea or thing, usually in a way that is closed-minded, prejudicial, or unfair. Biases can be innate or learned. People may develop biases for or against an individual, a group, ...
ed approach. Richard Alan Nelson provides a definition of the term: "Propaganda is neutrally defined as a systematic form of purposeful persuasion that attempts to influence the emotions, attitudes, opinions, and actions of specified target audiences for ideological, political or commercial purposes through the controlled transmission of one-sided messages (which may or may not be factual) via mass and direct media channels." The definition focuses on the communicative process involved – or more precisely, on the purpose of the process, and allow "propaganda" to be interpreted as positive or negative behavior depending on the perspective of the viewer or listener.
Propaganda can often be recognized by the rhetorical strategies used in its design. In the 1930s, the Institute for Propaganda Analysis identified a variety of propaganda techniques that were commonly used in newspapers and on the radio, which were the mass media of the time period. Propaganda techniques include "name calling" (using derogatory labels), "bandwagon" (expressing the social appeal of a message), or "glittering generalities" (using positive but imprecise language). With the rise of the internet and social media, Renee Hobbs identified four characteristic design features of many forms of contemporary propaganda: (1) it activates strong emotions; (2) it simplifies information; (3) it appeals to the hopes, fears, and dreams of a targeted audience; and (4) it attacks opponents.
Propaganda is sometimes evaluated based on the intention and goals of the individual or institution who created it. According to historian
Zbyněk Zeman
Zbyněk Anthony Bohuslav Zeman (18 October 1928 – 22 June 2011) was a Czech historian who later became a naturalized British citizen. He published widely on the history of Central and Eastern Europe in the 20th century. As an academic, he taugh ...
, propaganda is defined as either white, grey or black. White propaganda openly discloses its source and intent. Grey propaganda has an ambiguous or non-disclosed source or intent.
Black propaganda
Black propaganda is a form of propaganda intended to create the impression that it was created by those it is supposed to discredit. Black propaganda contrasts with gray propaganda, which does not identify its source, as well as white propaganda ...
purports to be published by the enemy or some organization besides its actual origins (compare with black operation, a type of clandestine operation in which the identity of the sponsoring government is hidden). In scale, these different types of propaganda can also be defined by the potential of true and correct information to compete with the propaganda. For example, opposition to white propaganda is often readily found and may slightly discredit the propaganda source. Opposition to grey propaganda, when revealed (often by an inside source), may create some level of public outcry. Opposition to black propaganda is often unavailable and may be dangerous to reveal, because public cognizance of black propaganda tactics and sources would undermine or backfire the very campaign the black propagandist supported.
The propagandist seeks to change the way people understand an issue or situation for the purpose of changing their actions and expectations in ways that are desirable to the interest group. Propaganda, in this sense, serves as a corollary to censorship in which the same purpose is achieved, not by filling people's minds with approved information, but by preventing people from being confronted with opposing points of view. What sets propaganda apart from other forms of advocacy is the willingness of the propagandist to change people's understanding through deception and confusion rather than persuasion and understanding. The leaders of an organization know the information to be one sided or untrue, but this may not be true for the rank and file members who help to disseminate the propaganda.
Religious
Propaganda was often used to influence opinions and beliefs on religious issues, particularly during the split between the
Roman Catholic Church
The Catholic Church, also known as the Roman Catholic Church, is the largest Christian church, with 1.3 billion baptized Catholics worldwide . It is among the world's oldest and largest international institutions, and has played a ...
and the Protestant churches or during the Crusades.
More in line with the religious roots of the term, propaganda is also used widely in the debates about
new religious movement
A new religious movement (NRM), also known as alternative spirituality or a new religion, is a religious or spiritual group that has modern origins and is peripheral to its society's dominant religious culture. NRMs can be novel in origin or th ...
s (NRMs), both by people who defend them and by people who oppose them. The latter pejoratively call these NRMs
cult
In modern English, ''cult'' is usually a pejorative term for a social group that is defined by its unusual religious, spiritual, or philosophical beliefs and rituals, or its common interest in a particular personality, object, or goal. This ...
s. Anti-cult activists and Christian counter-cult activists accuse the leaders of what they consider cults of using propaganda extensively to recruit followers and keep them. Some social scientists, such as the late Jeffrey Hadden, and CESNUR affiliated scholars accuse ex-members of "cults" and the anti-cult movement of making these unusual religious movements look bad without sufficient reasons.
Wartime
In the
Peloponnesian War
The Peloponnesian War (431–404 BC) was an ancient Greek war fought between Athens and Sparta and their respective allies for the hegemony of the Greek world. The war remained undecided for a long time until the decisive intervention of th ...
, the Athenians exploited the figures from stories about
Troy
Troy ( el, Τροία and Latin: Troia, Hittite language, Hittite: 𒋫𒊒𒄿𒊭 ''Truwiša'') or Ilion ( el, Ίλιον and Latin: Ilium, Hittite language, Hittite: 𒃾𒇻𒊭 ''Wiluša'') was an ancient city located at Hisarlik in prese ...
as well as other mythical images to incite feelings against
Sparta
Sparta ( Doric Greek: Σπάρτα, ''Spártā''; Attic Greek: Σπάρτη, ''Spártē'') was a prominent city-state in Laconia, in ancient Greece. In antiquity, the city-state was known as Lacedaemon (, ), while the name Sparta referre ...
. For example,
Helen of Troy
Helen of Troy, Helen, Helena, (Ancient Greek: Ἑλένη ''Helénē'', ) also known as beautiful Helen, Helen of Argos, or Helen of Sparta, was a figure in Greek mythology said to have been the most beautiful woman in the world. She was believe ...
was even portrayed as an Athenian, whose mother
Nemesis
In ancient Greek religion, Nemesis, also called Rhamnousia or Rhamnusia ( grc, Ῥαμνουσία, Rhamnousía, the goddess of Rhamnous), was the goddess who personifies retribution, a central concept in the Greek world view.
Etymology
The n ...
would avenge Troy During the
Punic Wars
The Punic Wars were a series of wars between 264 and 146BC fought between Roman Republic, Rome and Ancient Carthage, Carthage. Three conflicts between these states took place on both land and sea across the western Mediterranean region and i ...
, extensive campaigns of propaganda were carried out by both sides. To dissolve the Roman system of
socii
The ''socii'' ( in English) or ''foederati'' ( in English) were confederates of ancient Rome, Rome and formed one of the three legal denominations in Roman Italy (''Italia'') along with the Roman citizens (''Cives'') and the ''Latin Rights, Latin ...
Hannibal
Hannibal (; xpu, 𐤇𐤍𐤁𐤏𐤋, ''Ḥannibaʿl''; 247 – between 183 and 181 BC) was a Carthaginian general and statesman who commanded the forces of Carthage in their battle against the Roman Republic during the Second Puni ...
released without conditions Latin prisoners that he had treated generously to their native cities, where they helped to disseminate his propaganda. The Romans on the other hand tried to portray Hannibal as a person devoid of humanity and would soon lose the favour of gods. At the same time, led by Q.Fabius Maximus, they organized elaborate religious rituals to protect Roman morale.
In the early sixteenth century,
Maximilian I Maximilian I may refer to:
*Maximilian I, Holy Roman Emperor, reigned 1486/93–1519
*Maximilian I, Elector of Bavaria, reigned 1597–1651
*Maximilian I, Prince of Hohenzollern-Sigmaringen (1636-1689)
*Maximilian I Joseph of Bavaria, reigned 1795 ...
invented one kind of psychological warfare targeting the enemies. During his war against
Venice
Venice ( ; it, Venezia ; vec, Venesia or ) is a city in northeastern Italy and the capital of the Veneto Regions of Italy, region. It is built on a group of 118 small islands that are separated by canals and linked by over 400 ...
, he attached pamphlets to balloons that his archers would shoot down. The content spoke of freedom and equality and provoked the populace to rebel against the tyrants (their Signoria).
Post–World War II usage of the word "propaganda" more typically refers to political or nationalist uses of these techniques or to the promotion of a set of ideas.
Propaganda is a powerful weapon in war; in certain cases, it is used to dehumanize and create hatred toward a supposed enemy, either internal or external, by creating a false image in the mind of soldiers and citizens. This can be done by using derogatory or racist terms (e.g., the racist terms "Jap" and "gook" used during World War II and the Vietnam War, respectively), avoiding some words or language or by making allegations of enemy atrocities. The goal of this was to demoralize the opponent into thinking what was being projected was actually true. Most propaganda efforts in wartime require the home population to feel the enemy has inflicted an injustice, which may be fictitious or may be based on facts (e.g., the sinking of the passenger ship
RMS Lusitania
RMS ''Lusitania'' (named after the Roman province in Western Europe corresponding to modern Portugal) was a British ocean liner that was launched by the Cunard Line in 1906 and that held the Blue Riband appellation for the fastest Atlanti ...
by the German Navy in World War I). The home population must also believe that the cause of their nation in the war is just. In these efforts it was difficult to determine the accuracy of how propaganda truly impacted the war. In NATO doctrine, propaganda is defined as "Information, especially of a biased or misleading nature, used to promote a political cause or point of view." Within this perspective, the information provided does not need to be necessarily false but must be instead relevant to specific goals of the "actor" or "system" that performs it.
Propaganda is also one of the methods used in
psychological warfare
Psychological warfare (PSYWAR), or the basic aspects of modern psychological operations (PsyOp), have been known by many other names or terms, including Military Information Support Operations (MISO), Psy Ops, political warfare, "Hearts and Mi ...
, which may also involve
false flag
A false flag operation is an act committed with the intent of disguising the actual source of responsibility and pinning blame on another party. The term "false flag" originated in the 16th century as an expression meaning an intentional misr ...
operations in which the identity of the operatives is depicted as those of an enemy nation (e.g., The
Bay of Pigs
The Bay of Pigs ( es, Bahía de los Cochinos) is an inlet of the Gulf of Cazones located on the southern coast of Cuba. By 1910, it was included in Santa Clara Province, and then instead to Las Villas Province by 1961, but in 1976, it was reas ...
invasion used CIA planes painted in Cuban Air Force markings). The term propaganda may also refer to false information meant to reinforce the mindsets of people who already believe as the propagandist wishes (e.g., During the First World War, the main purpose of British propaganda was to encourage men to join the army, and women to work in the country's industry. The propaganda posters were used because radios and TVs were not very common at that time.). The assumption is that, if people believe something false, they will constantly be assailed by doubts. Since these doubts are unpleasant (see cognitive dissonance), people will be eager to have them extinguished, and are therefore receptive to the reassurances of those in power. For this reason, propaganda is often addressed to people who are already sympathetic to the agenda or views being presented. This process of reinforcement uses an individual's predisposition to self-select "agreeable" information sources as a mechanism for maintaining control over populations.
Propaganda may be administered in insidious ways. For instance, disparaging
disinformation
Disinformation is false information deliberately spread to deceive people. It is sometimes confused with misinformation, which is false information but is not deliberate.
The English word ''disinformation'' comes from the application of the L ...
about the history of certain groups or foreign countries may be encouraged or tolerated in the educational system. Since few people actually double-check what they learn at school, such disinformation will be repeated by journalists as well as parents, thus reinforcing the idea that the disinformation item is really a "well-known fact", even though no one repeating the myth is able to point to an authoritative source. The disinformation is then recycled in the media and in the educational system, without the need for direct governmental intervention on the media. Such permeating propaganda may be used for political goals: by giving citizens a false impression of the quality or policies of their country, they may be incited to reject certain proposals or certain remarks or ignore the experience of others.
In the Soviet Union during the Second World War, the propaganda designed to encourage civilians was controlled by Stalin, who insisted on a heavy-handed style that educated audiences easily saw was inauthentic. On the other hand, the unofficial rumors about German atrocities were well founded and convincing. Stalin was a Georgian who spoke Russian with a heavy accent. That would not do for a national hero so starting in the 1930s all new visual portraits of Stalin were retouched to erase his and make him a more generalized Soviet hero. Only his eyes and famous moustache remained unaltered. Zhores Medvedev and Roy Medvedev say his "majestic new image was devised appropriately to depict the leader of all times and of all peoples."
Article 20 of the
International Covenant on Civil and Political Rights
The International Covenant on Civil and Political Rights (ICCPR) is a multilateral treaty that commits nations to respect the civil and political rights of individuals, including the right to life, freedom of religion, freedom of speech, freedo ...
prohibits any propaganda for war as well as any advocacy of national or religious hatred that constitutes incitement to discrimination, hostility or violence by law.
Simply enough the covenant specifically is not defining the content of propaganda. In simplest terms, an act of propaganda if used in a reply to a wartime act is not prohibited.
Advertising
Propaganda shares techniques with advertising and
public relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. P ...
, each of which can be thought of as propaganda that promotes a commercial product or shapes the perception of an organization, person, or brand. For example, after claiming victory in the
2006 Lebanon War
The 2006 Lebanon War, also called the 2006 Israel–Hezbollah War and known in Lebanon as the July War ( ar, حرب تموز, ''Ḥarb Tammūz'') and in Israel as the Second Lebanon War ( he, מלחמת לבנון השנייה, ''Milhemet Leva ...
,
Hezbollah
Hezbollah (; ar, حزب الله ', , also transliterated Hizbullah or Hizballah, among others) is a Lebanese Shia Islamist political party and militant group, led by its Secretary-General Hassan Nasrallah since 1992. Hezbollah's parami ...
campaigned for broader popularity among Arabs by organizing mass rallies where Hezbollah leader
Hassan Nasrallah
Hassan Nasrallah ( ar, حسن نصر الله ; born 31 August 1960) is a Lebanese cleric and political leader who has served as the 3rd secretary-general of Hezbollah since his predecessor, Abbas al-Musawi, was assassinated by the Israel Def ...
combined elements of the local
dialect
The term dialect (from Latin , , from the Ancient Greek word , 'discourse', from , 'through' and , 'I speak') can refer to either of two distinctly different types of Linguistics, linguistic phenomena:
One usage refers to a variety (linguisti ...
with
classical Arabic
Classical Arabic ( ar, links=no, ٱلْعَرَبِيَّةُ ٱلْفُصْحَىٰ, al-ʿarabīyah al-fuṣḥā) or Quranic Arabic is the standardized literary form of Arabic used from the 7th century and throughout the Middle Ages, most notab ...
to reach audiences outside Lebanon. Banners and billboards were commissioned in commemoration of the war, along with various merchandise items with Hezbollah's logo, flag color (yellow), and images of Nasrallah. T-shirts, baseball caps and other war memorabilia were marketed for all ages. The uniformity of messaging helped define Hezbollah's brand.
Journalistic theory generally holds that news items should be objective, giving the reader an accurate background and analysis of the subject at hand. On the other hand, advertisements evolved from the traditional commercial advertisements to include also a new type in the form of paid articles or broadcasts disguised as news. These generally present an issue in a very subjective and often misleading light, primarily meant to persuade rather than inform. Normally they use only subtle propaganda techniques and not the more obvious ones used in traditional commercial advertisements. If the reader believes that a paid advertisement is in fact a news item, the message the advertiser is trying to communicate will be more easily "believed" or "internalized". Such advertisements are considered obvious examples of "covert" propaganda because they take on the appearance of objective information rather than the appearance of propaganda, which is misleading. Federal law specifically mandates that any advertisement appearing in the format of a news item must state that the item is in fact a paid advertisement.
Edmund McGarry illustrates that advertising is more than selling to an audience but a type of propaganda that is trying to persuade the public and not to be balanced in judgement.
Politics
Propaganda has become more common in political contexts, in particular, to refer to certain efforts sponsored by governments, political groups, but also often covert interests. In the early 20th century, propaganda was exemplified in the form of party slogans. Propaganda also has much in common with public information campaigns by governments, which are intended to encourage or discourage certain forms of behavior (such as wearing seat belts, not smoking, not littering, and so forth). Again, the emphasis is more political in propaganda. Propaganda can take the form of leaflets, posters, TV, and radio broadcasts and can also extend to any other
medium
Medium may refer to:
Science and technology
Aviation
*Medium bomber, a class of war plane
* Tecma Medium, a French hang glider design
Communication
* Media (communication), tools used to store and deliver information or data
* Medium of ...
. In the case of the United States, there is also an important legal (imposed by law) distinction between advertising (a type of overt propaganda) and what the
Government Accountability Office
The U.S. Government Accountability Office (GAO) is a legislative branch government agency that provides auditing, evaluative, and investigative services for the United States Congress. It is the supreme audit institution of the federal govern ...
(GAO), an arm of the United States Congress, refers to as "covert propaganda".
Roderick Hindery argues that propaganda exists on the political left, and right, and in mainstream centrist parties. Hindery further argues that debates about most social issues can be productively revisited in the context of asking "what is or is not propaganda?" Not to be overlooked is the link between propaganda, indoctrination, and terrorism/
counterterrorism
Counterterrorism (also spelled counter-terrorism), also known as anti-terrorism, incorporates the practices, military tactics, techniques, and strategies that Government, governments, law enforcement, business, and Intelligence agency, intellig ...
. He argues that threats to destroy are often as socially disruptive as physical devastation itself.
Since
9/11
The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commercial ...
and the appearance of greater media fluidity, propaganda institutions, practices and legal frameworks have been evolving in the US and Britain. Briant shows how this included expansion and integration of the apparatus cross-government and details attempts to coordinate the forms of propaganda for foreign and domestic audiences, with new efforts in
strategic communication Strategic communication can mean either communicating a concept, a process, or data that satisfies a long-term strategic goal of an organization by allowing facilitation of advanced planning, or communicating over long distances usually using inter ...
. These were subject to contestation within the
US Government
The federal government of the United States (U.S. federal government or U.S. government) is the national government of the United States, a federal republic located primarily in North America, composed of 50 states, a city within a feder ...
, resisted by
Pentagon
In geometry, a pentagon (from the Greek πέντε ''pente'' meaning ''five'' and γωνία ''gonia'' meaning ''angle'') is any five-sided polygon or 5-gon. The sum of the internal angles in a simple pentagon is 540°.
A pentagon may be simpl ...
Public Affairs and critiqued by some scholars. The National Defense Authorization Act for Fiscal Year 2013 (section 1078 (a)) amended the US Information and Educational Exchange Act of 1948 (popularly referred to as the Smith-Mundt Act) and the Foreign Relations Authorization Act of 1987, allowing for materials produced by the State Department and the Broadcasting Board of Governors (BBG) to be released within U.S. borders for the Archivist of the United States. The Smith-Mundt Act, as amended, provided that "the Secretary and the Broadcasting Board of Governors shall make available to the Archivist of the United States, for domestic distribution, motion pictures, films, videotapes, and other material 12 years after the initial dissemination of the material abroad (...) Nothing in this section shall be construed to prohibit the Department of State or the Broadcasting Board of Governors from engaging in any medium or form of communication, either directly or indirectly, because a United States domestic audience is or may be thereby exposed to program material, or based on a presumption of such exposure." Public concerns were raised upon passage due to the relaxation of prohibitions of domestic propaganda in the United States.
In the wake of this, the internet has become a prolific method of distributing political propaganda, benefiting from an evolution in coding called bots. Software agents or
bots
The British Overseas Territories (BOTs), also known as the United Kingdom Overseas Territories (UKOTs), are fourteen territories with a constitutional and historical link with the United Kingdom. They are the last remnants of the former Bri ...
can be used for many things, including populating social media with automated messages and posts with a range of sophistication. During the 2016 U.S. election a cyber-strategy was implemented using bots to direct US voters to Russian political news and information sources, and to spread politically motivated rumors and false news stories. At this point it is considered commonplace contemporary political strategy around the world to implement bots in achieving political goals.
Techniques
Common media for transmitting propaganda messages include news reports, government reports, historical revision, junk science, books, leaflets,
movies
A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...
, radio, television, and posters. Some propaganda campaigns follow a strategic transmission pattern to
indoctrinate
Indoctrination is the process of inculcating a person with ideas, attitudes, cognitive strategies or professional methodologies (see doctrine).
Humans are a social animal species inescapably shaped by cultural context, and thus some degree ...
the target group. This may begin with a simple transmission, such as a leaflet or advertisement dropped from a plane or an advertisement. Generally, these messages will contain directions on how to obtain more information, via a website, hotline, radio program, etc. (as it is seen also for selling purposes among other goals). The strategy intends to initiate the individual from information recipient to information seeker through reinforcement, and then from information seeker to opinion leader through indoctrination.
A number of techniques based in
social psychological
Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the real or imagined presence of other people or by social norms. Social psychologists typically explain human behavior as a result of the rela ...
research are used to generate propaganda. Many of these same techniques can be found under logical fallacies, since propagandists use arguments that, while sometimes convincing, are not necessarily valid.
Some time has been spent analyzing the means by which the propaganda messages are transmitted. That work is important but it is clear that information dissemination strategies become propaganda strategies only when coupled with ''propagandistic messages''. Identifying these messages is a necessary prerequisite to study the methods by which those messages are spread.
Propaganda can also be turned on its makers. For example, postage stamps have frequently been tools for government advertising, such as
North Korea
North Korea, officially the Democratic People's Republic of Korea (DPRK), is a country in East Asia. It constitutes the northern half of the Korea, Korean Peninsula and shares borders with China and Russia to the north, at the Yalu River, Y ...
's extensive issues. The presence of Stalin on numerous Soviet stamps is another example. In
Nazi Germany
Nazi Germany (lit. "National Socialist State"), ' (lit. "Nazi State") for short; also ' (lit. "National Socialist Germany") (officially known as the German Reich from 1933 until 1943, and the Greater German Reich from 1943 to 1945) was ...
,
Hitler
Adolf Hitler (; 20 April 188930 April 1945) was an Austrian-born German politician who was dictator of Germany from 1933 until his death in 1945. He rose to power as the leader of the Nazi Party, becoming the chancellor in 1933 and then ...
frequently appeared on postage stamps in Germany and some of the occupied nations. A British program to parody these, and other Nazi-inspired stamps, involved airdropping them into Germany on letters containing anti-Nazi literature.
In 2018 a scandal broke in which the journalist
Carole Cadwalladr
Carole Jane Cadwalladr (; born 1969) is a British author, investigative journalist and features writer. She is a features writer for ''The Observer'' and formerly worked at ''The Daily Telegraph''. Cadwalladr rose to international prominence in ...
, several whistleblowers and the academic Dr Emma Briant revealed advances in digital propaganda techniques showing that online human intelligence techniques used in
psychological warfare
Psychological warfare (PSYWAR), or the basic aspects of modern psychological operations (PsyOp), have been known by many other names or terms, including Military Information Support Operations (MISO), Psy Ops, political warfare, "Hearts and Mi ...
had been coupled with psychological profiling using illegally obtained social media data for political campaigns in the United States in 2016 to aid
Donald Trump
Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021.
Trump graduated from the Wharton School of the University of Pe ...
by the firm Cambridge Analytica. The company initially denied breaking laws but later admitted breaking UK law, the scandal provoking a worldwide debate on acceptable use of data for propaganda and influence.
Models
Persuasion in social psychology
The field of
social psychology
Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the real or imagined presence of other people or by social norms. Social psychologists typically explain human behavior as a result of the r ...
includes the study of
persuasion
Persuasion or persuasion arts is an umbrella term for Social influence, influence. Persuasion can influence a person's Belief, beliefs, Attitude (psychology), attitudes, Intention, intentions, Motivation, motivations, or Behavior, behaviours.
...
. Social psychologists can be
sociologists
This is a list of sociologists. It is intended to cover those who have made substantive contributions to social theory and research, including any sociological subfield. Scientists in other fields and philosophers are not included, unless at least ...
or psychologists. The field includes many theories and approaches to understanding persuasion. For example, communication theory points out that people can be persuaded by the communicator's credibility, expertise, trustworthiness, and attractiveness. The elaboration likelihood model, as well as heuristic models of persuasion, suggest that a number of factors (e.g., the degree of interest of the recipient of the communication), influence the degree to which people allow superficial factors to persuade them. Nobel Prize–winning psychologist
Herbert A. Simon
Herbert Alexander Simon (June 15, 1916 – February 9, 2001) was an American political scientist, with a Ph.D. in political science, whose work also influenced the fields of computer science, economics, and cognitive psychology. His primary ...
won the Nobel prize for his theory that people are
cognitive miser
In psychology, the human mind is considered to be a cognitive miser due to the tendency of humans to think and solve problems in simpler and less effortful ways rather than in more sophisticated and effortful ways, regardless of intelligence. See ...
s. That is, in a society of mass information, people are forced to make decisions quickly and often superficially, as opposed to logically.
According to
William W. Biddle
William Wishart Biddle (June 19, 1900 – February 1973) was an American social scientist and a major contributor to the study of community development. Although details of his personal life are rare in written records, he made contributions to ...
's 1931 article "A psychological definition of propaganda", " e four principles followed in propaganda are: (1) rely on emotions, never argue; (2) cast propaganda into the pattern of "we" versus an "enemy"; (3) reach groups as well as individuals; (4) hide the propagandist as much as possible."
More recently, studies from behavioral science have become significant in understanding and planning propaganda campaigns, these include for example
nudge theory
Nudge theory is a concept in behavioral economics, decision making, behavioral policy, social psychology, consumer behavior, and related behavioral sciences that proposes adaptive designs of the decision environment (choice architecture) as ways t ...
which was used by the
Obama
Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the U ...
Campaign in 2008 then adopted by the UK Government
Behavioural Insights Team
The Behavioural Insights Team (BIT), also known unofficially as the "Nudge Unit", is a UK-based global social purpose organisation that generates and applies behavioural insights to inform policy and improve public services, following nudge th ...
. Behavioural methodologies then became subject to great controversy in 2016 after the company Cambridge Analytica was revealed to have applied them with millions of people's breached Facebook data to encourage them to vote for
Donald Trump
Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021.
Trump graduated from the Wharton School of the University of Pe ...
.
Haifeng Huang argues that propaganda is not always necessarily about convincing a populace of its message (and may actually fail to do this) but instead can also function as a means of intimidating the citizenry and signalling the regime's strength and ability to maintain its control and power over society; by investing significant resources into propaganda, the regime can forewarn its citizens of its strength and deterring them from attempting to challenge it.
Propaganda theory and education
During the 1930s, educators in the United States and around the world became concerned about the rise of anti-Semitism and other forms of violent extremism. The Institute for Propaganda Analysis was formed to introduce methods of instruction for high school and college students, helping learners to recognize and desist propaganda by identifying persuasive techniques. This work built upon classical rhetoric and it was informed by suggestion theory and social scientific studies of propaganda and persuasion. In the 1950s, propaganda theory and education examined the rise of American consumer culture, and this work was popularized by Vance Packard in his 1957 book, ''The Hidden Persuaders.'' European theologian Jacques Ellul's landmark work, '' Propaganda: The Formation of Men's Attitudes'' framed propaganda in relation to larger themes about the relationship between humans and technology. Media messages did not serve to enlighten or inspire, he argued. They merely overwhelm by arousing emotions and oversimplifying ideas, limiting human reasoning and judgement.
In the 1980s, academics recognized that news and journalism could function as propaganda when business and government interests were amplified by mass media. The propaganda model is a theory advanced by Edward S. Herman and
Noam Chomsky
Avram Noam Chomsky (born December 7, 1928) is an American public intellectual: a linguist, philosopher, cognitive scientist, historian, social critic, and political activist. Sometimes called "the father of modern linguistics", Chomsky is ...
which argues systemic biases exist in mass media that are shaped by structural economic causes. It argues that the way in which commercial media institutions are structured and operate (e.g. through advertising revenue, concentration of media ownership, or access to sources) creates an inherent
conflict of interest
A conflict of interest (COI) is a situation in which a person or organization is involved in multiple interests, financial or otherwise, and serving one interest could involve working against another. Typically, this relates to situations i ...
that make them act as propaganda for powerful political and commercial interests:
First presented in their book '' Manufacturing Consent: The Political Economy of the Mass Media'' (1988), the propaganda model analyses commercial mass media as businesses that sell a product – access to readers and audiences – to other businesses (advertisers) and that benefit from access to information from government and corporate sources to produce their content. The theory postulates five general classes of "filters" that shape the content that is presented in news media:
ownership
Ownership is the state or fact of legal possession and control over property, which may be any asset, tangible or intangible. Ownership can involve multiple rights, collectively referred to as title, which may be separated and held by different ...
of the medium, reliance on advertising revenue, access to news sources, threat of litigation and commercial backlash ( flak), and
anti-communism
Anti-communism is political and ideological opposition to communism. Organized anti-communism developed after the 1917 October Revolution in the Russian Empire, and it reached global dimensions during the Cold War, when the United States and the ...
and "fear ideology". The first three (ownership, funding, and sourcing) are generally regarded by the authors as being the most important. Although the model was based mainly on the characterization of United States media, Chomsky and Herman believe the theory is equally applicable to any country that shares the basic political economic structure, and the model has subsequently been applied by other scholars to study
media bias
Media bias is the bias of journalists and news producers within the mass media in the selection of many events and stories that are reported and how they are covered. The term "media bias" implies a pervasive or widespread bias contravening of ...
in other countries.
By the 1990s, the topic of propaganda was no longer a part of public education, having been relegated to a specialist subject. Secondary English educators grew fearful of the study of propaganda genres, choosing to focus on argumentation and reasoning instead of the highly emotional forms of propaganda found in advertising and political campaigns. In 2015, the European Commission funded Mind Over Media, a digital learning platform for teaching and learning about contemporary propaganda. The study of contemporary propaganda is growing in secondary education, where it is seen as a part of language arts and social studies education.
Self-propaganda
Self-propaganda is a form of propaganda that refers to the act of an individual convincing themself of something, no matter how irrational that idea may be. Self propaganda makes it easier for individuals to justify their own actions as well as the actions of others. Self-propaganda works oftentimes to lessen the cognitive dissonance felt by individuals when their personal actions or the actions of their government do not line up with their moral beliefs. Self-propaganda is a type of
self deception
Self-deception is a process of denying or rationalizing away the relevance, significance, or importance of opposing evidence and logical argument. Self-deception involves convincing oneself of a truth (or lack of truth) so that one does not revea ...
. Self-propaganda can have a negative impact on those who perpetuate the beliefs created by using self-propaganda.
Children
Of all the potential targets for propaganda, children are the most vulnerable because they are the least prepared with the critical reasoning and contextual comprehension they need to determine whether a message is a propaganda or not. The attention children give their environment during development, due to the process of developing their understanding of the world, causes them to absorb propaganda indiscriminately. Also, children are highly imitative: studies by Albert Bandura, Dorothea Ross and
Sheila A. Ross
Sheila (alternatively spelled Shelagh and Sheelagh) is a common feminine given name, derived from the Irish name ''Síle'', which is believed to be a Gaelic form of the Latin name Caelia, the feminine form of the Roman clan name Caelius, meanin ...
in the 1960s indicated that, to a degree, socialization, formal education and standardized television programming can be seen as using propaganda for the purpose of indoctrination. The use of propaganda in schools was highly prevalent during the 1930s and 1940s in Germany in the form of the
Hitler Youth
The Hitler Youth (german: Hitlerjugend , often abbreviated as HJ, ) was the youth organisation of the Nazi Party in Germany. Its origins date back to 1922 and it received the name ("Hitler Youth, League of German Worker Youth") in July 1926. ...
.
Anti-Semitic propaganda for children
In
Nazi Germany
Nazi Germany (lit. "National Socialist State"), ' (lit. "Nazi State") for short; also ' (lit. "National Socialist Germany") (officially known as the German Reich from 1933 until 1943, and the Greater German Reich from 1943 to 1945) was ...
, the education system was thoroughly co-opted to indoctrinate the German youth with
anti-Semitic
Antisemitism (also spelled anti-semitism or anti-Semitism) is hostility to, prejudice towards, or discrimination against Jews. A person who holds such positions is called an antisemite. Antisemitism is considered to be a form of racism.
Antis ...
ideology. From the 1920s on, the Nazi Party targeted German youth as one of their special audience for its propaganda messages. Schools and texts mirrored what the Nazis aimed of instilling in German youth through the use and promotion of racial theory.
Julius Streicher
Julius Streicher (12 February 1885 – 16 October 1946) was a member of the Nazi Party, the ''Gauleiter'' (regional leader) of Franconia and a member of the '' Reichstag'', the national legislature. He was the founder and publisher of the virul ...
, the editor of ''
Der Sturmer
Der or DER may refer to:
Places
* Darkənd, Azerbaijan
* Dearborn (Amtrak station) (station code), in Michigan, US
* Der (Sumer), an ancient city located in modern-day Iraq
* d'Entrecasteaux Ridge, an oceanic ridge in the south-west Pacific Ocean ...
'', headed a publishing house that disseminated anti-Semitic propaganda picture books in schools during the Nazi dictatorship. This was accomplished through the National Socialist Teachers League, of which 97% of all German teachers were members in 1937.
The League encouraged the teaching of racial theory. Picture books for children such as '' Trust No Fox on his Green Heath and No Jew on his Oath'', ''
Agitprop
Agitprop (; from rus, агитпроп, r=agitpróp, portmanteau of ''agitatsiya'', "agitation" and ''propaganda'', "propaganda") refers to an intentional, vigorous promulgation of ideas. The term originated in Soviet Russia where it referred to ...
Cartographic propaganda
Cartographic propaganda is a map created with the goal of achieving a result similar to traditional propaganda. The map can be outright falsified, or created using subjectivity with the goal of persuasion. The idea that maps are subjective is not ...
Firehose of falsehood
The firehose of falsehood is a propaganda technique in which a large number of messages are broadcast rapidly, repetitively, and continuously over multiple channels (such as news and social media) without regard for truth or consistency. An outgro ...
*
Hate media
Hate media is a form of violence, which helps demonize and stigmatize people that belong to different groups. This type of media has had an influential role in the incitement of genocide, with its most infamous cases perhaps being Radio Televizija ...
Internet troll
In slang, a troll is a person who posts or makes inflammatory, insincere, digressive, extraneous, or off-topic messages online (such as in social media, a newsgroup, a forum, a chat room, a online video game), or in real life, with the int ...
Misinformation
Misinformation is incorrect or misleading information. It differs from disinformation, which is ''deliberately'' deceptive. Rumors are information not attributed to any particular source, and so are unreliable and often unverified, but can turn ou ...
*
Music and political warfare
Music and political warfare have been used together in many different political contexts and cultures as a way to reach a targeted audience in order to deliver a specific political message. Political warfare as defined by Paul A. Smith is the "use ...
*
Overview of 21st century propaganda
Since the end of the 20th century, propaganda has evolved significantly. In the 21st century, propaganda is largely disseminated through the internet and on social media platforms such as Twitter. Modern propaganda still utilises classic tactics ...
*
Political warfare
Political warfare is the use of political means to compel an opponent to do one's will, based on hostile intent. The term political describes the calculated interaction between a government and a target audience, including another state's govern ...
*
Psychological warfare
Psychological warfare (PSYWAR), or the basic aspects of modern psychological operations (PsyOp), have been known by many other names or terms, including Military Information Support Operations (MISO), Psy Ops, political warfare, "Hearts and Mi ...
Public diplomacy
In international relations, public diplomacy or people's diplomacy, broadly speaking, is any of the various government-sponsored efforts aimed at communicating directly with foreign publics to establish a dialogue designed to inform and influen ...
Sharp power Sharp power is the use of manipulative diplomatic policies by one country to influence and undermine the political system of a target country.
History
The National Endowment for Democracy (NED) popularised the term "sharp power" (in use since th ...
*
Smear campaign
A smear campaign, also referred to as a smear tactic or simply a smear, is an effort to damage or call into question someone's reputation, by propounding negative propaganda. It makes use of discrediting tactics.
It can be applied to individual ...
* Altheide, David L. & John M. Johnson. ''Bureaucratic Propaganda''. Boston: Allyn and Bacon, 1980.
* Bernays, Edward. ''Propaganda''. New York: H. Liveright, 1928. (See also version of text at website ''www.historyisaweapon.com'': "Propaganda.")
* Borgies, Loïc. ''Le conflit propagandiste entre Octavien et Marc Antoine: De l'usage politique de la uituperatio entre 44 et 30 a. C. n.''. Brussels: Latomus, 2016.
* Brown, J.A.C. ''Techniques of Persuasion: From Propaganda to Brainwashing''. Harmondsworth: Pelican, 1963.
*
Chomsky, Noam
Avram Noam Chomsky (born December 7, 1928) is an American public intellectual: a linguist, philosopher, cognitive scientist, historian, social critic, and political activist. Sometimes called "the father of modern linguistics", Chomsky is ...
& Herman Edward S. ''Manufacturing Consent: The Political Economy of the Mass Media''. New York: Pantheon Books. (1988)
* Chomsky, Noam. ''Media Control: The Spectacular Achievements of Propaganda''. Seven Stories Press, 1997.
* Cole, Robert. ''Propaganda in Twentieth Century War and Politics: An Annotated Bibliography''. London: Scarecrow, 1996.
* Cole, Robert, ed. ''Encyclopedia of Propaganda''. 3 vols. Armonk, NY: M.E. Sharpe, 1998.
* Combs James E. & Nimmo Dan, ''The New Propaganda: The Dictatorship of Palaver in Contemporary Politics''. White Plains, N.Y. Longman. (1993)
* Cull, Nicholas John, Culbert, and Welch, eds. '' Propaganda and Mass Persuasion: A Historical Encyclopedia, 1500 to the Present'' (2003)
* Cunningham Stanley B. ''The Idea of Propaganda: A Reconstruction''. Westport, Conn.: Praeger, 2002.
* Cunningham Stanley B. "Reflections on the Interface Between Propaganda and Religion", in ''The Future of Religion'', eds. P. Rennick, S. Cunningham, & R.H. Johnson. Newcastle upon Tyne: Cambridge Scholars Pub., 2010, pp. 83–96.
* DelHagen, Jacob M. ''Modern Propaganda : The art of influencing society, individuals, and the news media through digital communication.'' 2016
*
Dimitri Kitsikis
Dimitri Kitsikis ( el, Δημήτρης Κιτσίκης; 2 June 1935 – 28 August 2021) was a Greek Turkologist, Sinologist and Professor of International Relations and Geopolitics. He also published poetry in French and Greek.
Life
Dimitri K ...
, ''Propagande et pressions en politique internationale'', Paris, Presses Universitaires de France, 1963, 537 pages.
* Ellul, Jacques, ''Propaganda: The Formation of Men's Attitudes''. (1965).
*Hamilton, John M. (2020) ''Manipulating the Masses: Woodrow Wilson and the Birth of American Propaganda''. Louisiana State University Press.
* Hale, Oron James. ''Publicity and Diplomacy: With Special Reference to England and Germany, 1890–1914'' (1940 online * Jowett, Garth S. & Victoria O'Donnell. ''Propaganda and Persuasion'', 6th edn. California: Sage Publications, 2014. A detailed overview of the history, function, and analyses of propaganda.
* Lasswell, Harold. Propaganda Technique in the World War. K. Paul, Trench, Trubner & Company, Limited, 1927.
* Lohrey, Andrew, ed. ''Taking the Risk out of Democracy: Corporate Propaganda versus Freedom and Liberty''. Urbana, Ill.: University of Illinois Press, 1997.
* Marlin, Randal. ''Propaganda & The Ethics of Persuasion''. Orchard Park, New York: Broadview Press, 2002.
* McCombs, M. E. & D. L. Shaw. “The agenda-setting function of mass media”, ''Public Opinion Quarterly'' 36, no. 2 (1972): 176–187.
* Mackenzie, A. J., ''Propaganda Boom'' (London: John Gifford, 1938)
* Moran, T. "Propaganda as Pseudocommunication", ''Et Cetera'' 2 (1979): 181–197.
* Nelson, Richard Alan. ''A Chronology and Glossary of Propaganda in the United States''. Westport, Conn.: Greenwood Press, 1996.
*Oddo, J. (2018). ''The Discourse of Propaganda: Case Studies from the Persian Gulf War and the ‘War on Terror’''. University Park, PA: Pennsylvania State University Press.
* Pratkanis, Anthony & Elliot Aronson. ''Age of Propaganda: The Everyday Use and Abuse of Persuasion''. New York: W.H. Freeman and Company, 1992.
* Rutherford, Paul, ''Endless Propaganda: The Advertising of Public Goods''. Toronto: University of Toronto Press. (2000)
* Rutherford, Paul, ''Weapons of Mass Persuasion: Marketing the War Against Iraq''. Toronto: University of Toronto Press, 2004.
* Shanahan, James, ed. ''Propaganda without Propagandists? Six Case Studies in U.S. Propaganda''. Hampton Press, 2001.
* Shaw Jeffrey M., ''Illusions of Freedom: Thomas Merton and Jacques Ellul on Technology and the Human Condition''. Eugene, OR: Wipf and Stock. (2014)
*
*
* Sproule J. Michael, ''Channels of Propaganda''. Bloomington, IN: EDINFO Press. (1994)
*
* Stauber, John & Sheldon Rampton. ''Toxic Sludge Is Good for You! Lies, Damn Lies and the Public Relations Industry''. Monroe, Maine: Common Courage Press, 1995.
Essays and articles
* Brown, John H. "Two Ways of Looking at Propaganda" (2006)
* Garcia, Hugo. "Reluctant liars? Public debates on propaganda and democracy in twentieth-century Britain (ca. 1914–1950)", ''
Contemporary British History
''Contemporary British History'' is a quarterly peer reviewed academic journal covering the history of Britain since 1945. It was established in 1987 as the ''Contemporary Record'', obtaining its current name in 1996. It is published by Routledge a ...
'', vol. 33, no. 3 (2019), pp. 383–404.
* Kosar, Kevin R., Public Relations and Propaganda: Restrictions on Executive Branch Activities, CRS Report RL32750, February 2005.
* Auerbach, Jonathan, and Russ Castronovo: “Thirteen Propositions about Propaganda.” The Oxford Handbook of Propaganda Studies, December 2013.
{{Authority control
Barriers to critical thinkingDeceptionPolitical communicationPublic opinionArticles containing video clips