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Institute For Propaganda Analysis
The Institute for Propaganda Analysis (IPA) was a U.S.-based organization operating from 1937 to 1942, composed of social scientists, opinion leaders, historians, educators, and journalists. Created by Kirtley Mather, Edward A. Filene, and Clyde R. Miller, because of the general concern that increased amounts of propaganda were decreasing the public's ability to think critically. The IPA's purpose was to spark rational thinking and provide a guide to help the public have well-informed discussions on current issues. "To teach people how to think rather than what to think." The IPA focused on domestic propaganda issues that might become possible threats to the democratic ways of life. :For the IPA, Nazism, communism, the conservative anti-communist movement, England’s foreign policy, and Latin American dictatorships were all undemocratic. By labeling these group as such, the IPA promoted a democratic society based on freedom of speech and citizen participation in government, and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kirtley Mather
Kirtley Fletcher Mather (February 13, 1888May 5, 1978) was an American geologist and faculty member at Harvard University. An expert on petroleum geology and mineralogy, Mather was a prominent scholar, advocate for academic freedom, social activist, and critic of McCarthyism. He is known for his efforts to harmonize the dialogue between science and religion, his role in the Scopes "Monkey Trial", his faith-based liberal activism, support for adult education programs and advocacy for civil liberties. Early life Kirtley Mather was the second of six children born to William Green Mather (1855–1937) and Julia Sabrina King (1860–1938). William Mather was the son of a Baptist minister. Mather is related to Increase and Cotton Mather, well known New England Puritan ministers. They are all directly descended from Rev. Richard Mather. The family’s religious heritage would be significant in forming young Mather’s social conscience. Mather was born and grew up in Chicago, Illi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Charles A
Charles is a masculine given name predominantly found in English and French speaking countries. It is from the French form ''Charles'' of the Proto-Germanic name (in runic alphabet) or ''*karilaz'' (in Latin alphabet), whose meaning was "free man". The Old English descendant of this word was '' Ċearl'' or ''Ċeorl'', as the name of King Cearl of Mercia, that disappeared after the Norman conquest of England. The name was notably borne by Charlemagne (Charles the Great), and was at the time Latinized as ''Karolus'' (as in ''Vita Karoli Magni''), later also as '' Carolus''. Some Germanic languages, for example Dutch and German, have retained the word in two separate senses. In the particular case of Dutch, ''Karel'' refers to the given name, whereas the noun ''kerel'' means "a bloke, fellow, man". Etymology The name's etymology is a Common Germanic noun ''*karilaz'' meaning "free man", which survives in English as churl (< Old English ''ċeorl''), which developed its depr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Plain Folks
"Plain folks" is a form of propaganda and a logical fallacy. A plain folks argument is one in which the speaker presents themselves as an average Joe — a common person who can understand and empathize with a listener's concerns. The most important part of this appeal is the speaker's portrayal of themselves as someone who has had a similar experience to the listener and knows why they may be skeptical or cautious about accepting the speaker's point of view. In this way, the speaker gives the audience a sense of trust and comfort, believing that the speaker and the audience share common goals and that they thus should agree with the speaker. Also using an "ordinary background," such as a park or a building, depending on the item you are advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Testimonial
In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word " endorsement" usually applies to pitches by celebrities. Testimonials can be part of communal marketing. Celebrity endorsements Advertisers have attempted to quantify and qualify the use of celebrities in their marketing campaigns by evaluating the awareness generated, appeal, and relevance to a brand's image and the celebrity's influence on consumer buying behavior. Social media such as Twitter have become increasingly popular mediums for celebrities to endorse brands and to attempt to influence purchasing behavior. According to a study by Zenith, social media ad spending was $29 billion in 2016 and is expected to rise to $50 billion in 2019. Advertising and marketing companies sponsor celebrities to tweet and influenc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Transfer (propaganda)
Transfer is a technique used in propaganda and advertising. Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it. It evokes an emotional response, which stimulates the target to identify with recognized authorities. Often highly visual, this technique often utilizes symbols superimposed over other visual images. An example of common use of this technique in the United States is for the President to be filmed or photographed in front of the country's flag. Another technique used is celebrity endorsement. See also * Propaganda * Advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Glittering Generalities
A glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason. Such highly valued concepts attract general approval and acclaim. Their appeal is to emotions such as love of country and home, and desire for peace, freedom, glory, and honor. They ask for approval without examination of the reason. They are typically used in propaganda posters/advertisements and used by propagandists and politicians. Origins The term dates from the mid-19th century in the American context. Advocates for abolition of slavery argued that the institution was contradictory to the United States Declaration of Independence's statements that "all men are created equal" and possessed natural rights to "life, liberty, and the pursuit of happiness." Proslavery opponents countered that the Declaration was a collection of inspirational statements intended for revo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Name-calling
Name-calling is a form of argument in which insulting or demeaning labels are directed at an individual or group. This phenomenon is studied by a variety of academic disciplines such as anthropology, child psychology, and political science. It is also studied by rhetoricians, and a variety of other disciplines. In politics and public opinion Politicians sometimes resort to name-calling during political campaigns or public events with the intentions of gaining advantage over, or defending themselves from, an opponent or critic. Often such name-calling takes the form of labelling an opponent as an unreliable and untrustworthy source, such as use of the term "flip-flopper". Common misconceptions Gratuitous verbal abuse or "name-calling" is not on its own an example of the abusive ''argumentum ad hominem'' logical fallacy In philosophy, a formal fallacy, deductive fallacy, logical fallacy or non sequitur (; Latin for " tdoes not follow") is a pattern of reasoning rendered invalid ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Opinion
Public opinion is the collective opinion on a specific topic or voting intention relevant to a society. It is the people's views on matters affecting them. Etymology The term "public opinion" was derived from the French ', which was first used in 1588 by Michel de Montaigne in the second edition of his ''Essays'' (ch. XXII). The French term also appears in the 1761 work ''Julie, or the New Heloise'' by Jean-Jacques Rousseau. Precursors of the phrase in English include William Temple's "general opinion" (appearing in his 1672 work ''On the Original and Nature of Government'') and John Locke's "law of opinion" (appearing in his 1689 work ''An Essay Concerning Human Understanding''). History The emergence of public opinion as a significant force in the political realm dates to the late 17th century, but opinion had been regarded as having singular importance much earlier. Medieval ''fama publica'' or ''vox et fama communis'' had great legal and social importance from the 12 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Harcourt, Brace And Company
Harcourt () was an American publishing firm with a long history of publishing fiction and nonfiction for adults and children. The company was last based in San Diego, California, with editorial/sales/marketing/rights offices in New York City and Orlando, Florida, and was known at different stages in its history as Harcourt Brace, & Co. and Harcourt Brace Jovanovich. From 1919 to 1982, it was based in New York City. Houghton Mifflin acquired Harcourt in 2007. It incorporated the Harcourt name to form Houghton Mifflin Harcourt. As of 2012, all Harcourt books that have been re-released are under the Houghton Mifflin Harcourt name. The Harcourt Children's Books division left the name intact on all of its books under that name as part of HMH. In 2007 the U.S. Schools Education and Trade Publishing parts of Harcourt Education were sold by Reed Elsevier to Houghton Mifflin Riverdeep Group. Harcourt Assessment and Harcourt Education International were acquired by Pearson, the internat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alfred McClung Lee
Alfred McClung Lee (August 23, 1906 – May 19, 1992) was an American sociologist whose research included studies of American journalism, propaganda, and race relations.Daniels, Lee AAlfred McClung Lee Dies at 85; Professor Was Noted Sociologist ''The New York Times'' Biography Lee was born in Oakmont, Pennsylvania in 1906.Alfred McClung Lee , American Sociological Association, Retrieved May 27, 2011 He obtained an undergraduate (1927) and master's degree (1931) at the and a Ph.D. from (1933). ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Father Coughlin
Charles Edward Coughlin ( ; October 25, 1891 – October 27, 1979), commonly known as Father Coughlin, was a Canadian-American Catholic priest based in the United States near Detroit. He was the founding priest of the National Shrine of the Little Flower. Dubbed "The Radio Priest", he was one of the first political leaders to use radio to reach a mass audience. During the 1930s, when the U.S. population was about 120 million, an estimated 30 million listeners tuned to his weekly broadcasts. Coughlin was born in Canada to working-class Irish Catholic parents. He was ordained to the priesthood in 1916, and in 1923 he was assigned to the National Shrine of the Little Flower in Royal Oak, Michigan. Coughlin began broadcasting his sermons during a time of increasing anti-Catholic sentiment across the globe. As his broadcasts became more political, he became increasingly popular. Initially, Coughlin was a vocal supporter of Franklin D. Roosevelt and his New Deal, but he became a h ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Percy S
The English surname Percy is of Norman origin, coming from Normandy to England, United Kingdom. It was from the House of Percy, Norman lords of Northumberland, derives from the village of Percy-en-Auge in Normandy. From there, it came into use as a given name. It is also a short form of the given name Percival, Perseus, etc. People Surname * Alf Percy, Scottish footballer * Algernon Percy (other) * Charles H. Percy (1919–2011), American businessman and politician * Eileen Percy (1900–1973), Irish-born American actress * George Percy (1580–1632), English explorer, author, and colonial governor * Henry Percy, 1st Earl of Northumberland (1341–1408), son of Henry de Percy, 3rd Baron Percy, and a descendant of Henry III of England * Henry Percy (Hotspur) (1364–1403), eldest son of Henry Percy * Hugh Percy, 2nd Duke of Northumberland (1742–1817), British lieutenant-general in the American Revolutionary War *James Gilbert Percy (1921–2015), American Marine of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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