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Strategic Communication
Strategic communication can mean either communicating a concept, a process, or data that satisfies a long-term strategic goal of an organization by allowing facilitation of advanced planning, or communicating over long distances usually using international telecommunications or dedicated global network assets to coordinate actions and activities of operationally significant commercial, non-commercial and military business or combat and logistic subunits. It can also mean the related function within an organization, which handles internal and external communication processes. Strategic communication can also be used for political warfare. Definition of strategic communication Strategic communication refers to policy-making and guidance for consistent information activity within an organization and between organizations. Equivalent business management terms are: integrated (marketing) communication, organizational communication, corporate communication, institutional communication, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Communication
Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inquiry studying them. There are many disagreements about its precise definition. John Peters argues that the difficulty of defining communication emerges from the fact that communication is both a Universality (philosophy), universal phenomenon and a Communication studies, specific discipline of institutional academic study. One definitional strategy involves limiting what can be included in the category of communication (for example, requiring a "conscious intent" to persuade). By this logic, one possible definition of communication is the act of developing Semantics, meaning among Subject (philosophy), entities or Organization, groups through the use of sufficiently mutually understood signs, symbols, and Semiosis, semiotic conventions. An im ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience Analysis
Audience analysis is a task that is often performed by technical writers in a project's early stages. It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the defined audience. Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the subject. After considering all the known factors, a profile of the intended audience can be created, allowing writers to write in a manner that is understood by the intended audience. Process Audience analysis involves gathering and interpreting information about the recipients of oral, written, or visual communication. There are numerous methods that a technical communicator can use to conduct the analysis. Because the task of completing an audience analysis can be overwhelming, using a multi-pronged approach to conduct the analysis is recom ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Military Radio Systems
A military, also known collectively as armed forces, is a heavily armed, highly organized force primarily intended for warfare. It is typically authorized and maintained by a sovereign state, with its members identifiable by their distinct military uniform. It may consist of one or more military branches such as an army, navy, air force, space force, marines, or coast guard. The main task of the military is usually defined as defence of the state and its interests against external armed threats. In broad usage, the terms ''armed forces'' and ''military'' are often treated as synonymous, although in technical usage a distinction is sometimes made in which a country's armed forces may include both its military and other paramilitary forces. There are various forms of irregular military forces, not belonging to a recognized state; though they share many attributes with regular military forces, they are less often referred to as simply ''military''. A nation's military may f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Military Railways
The military use of railways derives from their ability to move troops or materiel rapidly and, less usually, on their use as a platform for military systems, like very large railroad guns and armoured trains, in their own right. Railways have been employed for military purposes in wartime since the Revolutions of 1848. Improvements in other forms of transport have rendered railways less important to the military since the end of World War II and the Cold War, although they are still employed for the transport of armoured vehicles to and from exercises or the mass transport of vehicles to a theatre of operations. The US Air Force developed the Peacekeeper Rail Garrison mobile ICBM in the 1980s, but it never reached operational status. Due to the expense and time required to build specifically military railway networks, military use of railways is usually based on a pre-existing civilian railway network rather than a military-owned one. However, specialized military types of r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nuclear Command And Control
Nuclear command and control (NC2) is the command and control of nuclear weapons. The U. S. military's ''Nuclear Matters Handbook 2015'' defined it as the "activities, processes, and procedures performed by appropriate military commanders and support personnel that, through the chain of command, allow for senior-level decisions on nuclear weapons employment." The current ''Nuclear Matters Handbook 2020 evised' defines it as "the exercise of authority and direction, through established command lines, over nuclear weapon operations by the President as the chief executive and head of state." United States In the United States, leadership decisions are communicated to the nuclear forces via an intricate Nuclear Command and Control System (NCCS). The NCCS provides the President of the United States with the means to authorize the use of nuclear weapons in a crisis and to prevent unauthorized or accidental use. It is an essential element to ensure crisis stability, deter attack again ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Media Technology
Mass is an intrinsic property of a body. It was traditionally believed to be related to the quantity of matter in a physical body, until the discovery of the atom and particle physics. It was found that different atoms and different elementary particles, theoretically with the same amount of matter, have nonetheless different masses. Mass in modern physics has multiple definitions which are conceptually distinct, but physically equivalent. Mass can be experimentally defined as a measure of the body's inertia, meaning the resistance to acceleration (change of velocity) when a net force is applied. The object's mass also determines the strength of its gravitational attraction to other bodies. The SI base unit of mass is the kilogram (kg). In physics, mass is not the same as weight, even though mass is often determined by measuring the object's weight using a spring scale, rather than balance scale comparing it directly with known masses. An object on the Moon would weigh less t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Military Terminology
Military terminology refers to the terms and language of military organizations and personnel as belonging to a discrete category. As distinguishable by their usage in military doctrine, they serve to depoliticise, dehumanise, or otherwise abstract discussion about its operations from an actual description thereof. Common understanding The operational pressure for uniform understanding has developed since the early 20th century with the importance of joint operations between different services (army, navy, air force) of the same country. International alliances and operations, including peacekeeping, have added additional complexity. For example, the NATO alliance now maintains a large dictionary of common terms for use by member countries. Development work is also taking place between NATO and Russia on common terminology for extended air defence, in English, French and Russian. Criticism Some claim military terms serve to depoliticise, dehumanize, or otherwise abstract d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would be ge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Diplomacy
In international relations, public diplomacy or people's diplomacy, broadly speaking, is any of the various government-sponsored efforts aimed at communicating directly with foreign publics to establish a dialogue designed to inform and influence with the aim that this foreign public supports or tolerates a government's strategic objectives. These also include propaganda. As the international order has changed over the 20th century, so has the practice of public diplomacy. Its practitioners use a variety of instruments and methods ranging from personal contact and media interviews to the Internet and educational exchanges. Background and definitions In his essay "'Public Diplomacy' Before Gullion: The Evolution of a Phrase," Nicholas J. Cull of the USC Center on Public Diplomacy writes, "The earliest use of the phrase 'public diplomacy' to surface is actually not American at all but in a leader piece from the ''London Times'' in January 1856. It is used merely as a synonym fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reputation Management
Reputation management, originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation. The growth of the internet and social media led to growth of reputation management companies, with search results as a core part of a client's reputation. Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search engine results. Ethical grey areas include mug shot removal sites, astroturfing customer review sites, censoring complaints, and using search engine optimization tactics to influence results. In other cases, the ethical lines are clear; some reputation management companies are closely connected to websites that publish unverified and libelous statements about people. Such unethical companies charge thousands of dollars to remove these posts – temporarily – from their websites. This field of public relations has developed extensively, with ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Manipulation
Media manipulation is a series of related techniques in which partisans create an image or argument that favors their particular interests. Such tactics may include the use of logical fallacies, manipulation, outright deception (disinformation), rhetorical and propaganda techniques, and often involve the suppression of information or points of view by crowding them out, by inducing other people or groups of people to stop listening to certain arguments, or by simply diverting attention elsewhere. In '' Propaganda: The Formation of Men's Attitudes'', Jacques Ellul writes that public opinion can only express itself through channels which are provided by the mass media of communication – without which there could be no propaganda. It is used within public relations, propaganda, marketing, etc. While the objective for each context is quite different, the broad techniques are often similar. As illustrated below, many of the more modern mass media manipulation methods are types of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Intelligence
Media intelligence uses data mining and data science to analyze public, social and editorial media content. It refers to marketing systems that synthesize billions of online conversations into relevant information. This allow organizations to measure and manage content performance, understand trends, and drive communications and business strategy. Media intelligence can include software as a service using big data terminology. This includes questions about messaging efficiency, share of voice, audience geographical distribution, message amplification, influencer strategy, journalist outreach, creative resonance, and competitor performance in all these areas. Media intelligence differs from business intelligence in that it uses and analyzes data outside company firewalls. Examples of that data are user-generated content on social media sites, blogs, comment fields, and wikis etc. It may also include other public data sources like press releases, news, blogs, legal filings, rev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
