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Propaganda in China refers to the use of
propaganda Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded ...
by the
Chinese Communist Party The Chinese Communist Party (CCP), officially the Communist Party of China (CPC), is the founding and One-party state, sole ruling party of the China, People's Republic of China (PRC). Under the leadership of Mao Zedong, the CCP emerged victoriou ...
(CCP) or (historically) the
Kuomintang The Kuomintang (KMT), also referred to as the Guomindang (GMD), the Nationalist Party of China (NPC) or the Chinese Nationalist Party (CNP), is a major political party in the Republic of China, initially on the Chinese mainland and in Tai ...
(KMT) to sway domestic and international opinion in favor of its policies. Domestically, this includes
censorship Censorship is the suppression of speech, public communication, or other information. This may be done on the basis that such material is considered objectionable, harmful, sensitive, or "inconvenient". Censorship can be conducted by governments ...
of proscribed views and an active promotion of views that favor the government. Propaganda is considered central to the operation of the CCP government. The term '' xuanchuan'' ( "propaganda; publicity") can have either a neutral connotation in official government
contexts ''Contexts'': ''Understanding People in their Social Worlds'' is a quarterly peer-reviewed academic journal and an official publication of the American Sociological Association. It is designed to be a more accessible source of sociological ideas ...
or a pejorative connotation in informal contexts. Some ''xuanchuan''
collocation In corpus linguistics, a collocation is a series of words or terms that co-occur more often than would be expected by chance. In phraseology, a collocation is a type of compositional phraseme, meaning that it can be understood from the words th ...
s usually refer to "propaganda" (e.g., ''xuānchuánzhàn'' 宣传战 "propaganda war"), others to "publicity" (''xuānchuán méijiè'' 宣傳媒介 "mass media; means of publicity"), and still others are ambiguous (''xuānchuányuán'' 宣传员 "propagandist; publicist").Translations from John DeFrancis, ed. (2003), ''ABC Chinese-English Comprehensive Dictionary'', University of Hawaii Press, p. 1087. Aspects of propaganda can be traced back to the earliest periods of Chinese history, but propaganda has been most effective in the twentieth and twenty-first centuries owing to mass media and an authoritarian government. The earliest Chinese propaganda tool also was an important tool in legitimizing the Kuomintang controlled Republic of China government that retreated from
Mainland China "Mainland China" is a geopolitical term defined as the territory governed by the People's Republic of China (including islands like Hainan or Chongming), excluding dependent territories of the PRC, and other territories within Greater China. ...
to
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...
in 1949. Since the CCP took power in China, propaganda during the
Mao era Mao Zedong pronounced ; also romanised traditionally as Mao Tse-tung. (26 December 1893 – 9 September 1976), also known as Chairman Mao, was a Chinese communist revolutionary who was the founder of the People's Republic of China (PRC) ...
is known for its constant use of mass campaigns to legitimize the party and the policies of leaders. It was the first time the CCP successfully made use of modern mass
propaganda techniques A number of propaganda techniques based on social psychological research are used to generate propaganda. Many of these same techniques can be classified as logical fallacies, since propagandists use arguments that, while sometimes convincing, are ...
, adapting them to the needs of a country which had a largely rural and
illiterate Literacy in its broadest sense describes "particular ways of thinking about and doing reading and writing" with the purpose of understanding or expressing thoughts or ideas in written form in some specific context of use. In other words, hum ...
population. Today, propaganda in China is usually depicted through cultivation of the
economy An economy is an area of the production, distribution and trade, as well as consumption of goods and services. In general, it is defined as a social domain that emphasize the practices, discourses, and material expressions associated with the ...
and
Chinese nationalism Chinese nationalism () is a form of nationalism in the People's Republic of China (Mainland China) and the Republic of China on Taiwan which asserts that the Chinese people are a nation and promotes the cultural and national unity of all Chi ...
.


History


Republican era

Because the national government of this time was weak, it was difficult for any censorship or propagandistic measures to be carried out effectively. However, a bureau was set up to control the production and release of film in China. Also, newspapers unfavorable to the central government could be harassed at will. After the
Northern Expedition The Northern Expedition was a military campaign launched by the National Revolutionary Army (NRA) of the Kuomintang (KMT), also known as the "Chinese Nationalist Party", against the Beiyang government and other regional warlords in 1926. The ...
, the power of the central government increased significantly, and propaganda campaigns became more effective. Propaganda during the
Chinese Civil War The Chinese Civil War was fought between the Kuomintang-led government of the Republic of China and forces of the Chinese Communist Party, continuing intermittently since 1 August 1927 until 7 December 1949 with a Communist victory on m ...
was directed against the CCP and the
Japanese Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspor ...
.


Mao era

The origins of the CCP propaganda system can be traced to
Yan'an Rectification Movement The Yan'an Rectification Movement (), also known as Zhengfeng or Cheng Feng, was the first ideological mass movement initiated by the Chinese Communist Party (CCP), going from 1942 to 1945. The movement took place at the communist base at Yan'a ...
and the rectification movements carried out there. Following which it became a key mechanism in the Party's campaigns. Mao explicitly laid out the political role of culture in his 1942 "Talks at the
Yan'an Forum The Yan'an Forum on Literature and Art () was a May 1942 forum held at the city of Yan'an in Communist-controlled China and significant event in the Yan'an Rectification Movement. It is most notable for the speeches given by Mao Zedong, later edit ...
on Art and Literature". The propaganda system, considered a central part of CCP's "control system", drew much from Soviet, Nazi and other totalitarian states' propaganda methods. It represented a quintessential Leninist "transmission belt" for indoctrination and mass mobilization.
David Shambaugh David Shambaugh (; born January 18, 1953) is the Gaston Sigur Professor of Asian Studies, Political Science & International Affairs, and director of the China Policy Program at the Elliott School of International Affairs, George Washington Unive ...
observes that propaganda and indoctrination are considered to have been a hallmark of the Maoist China; the CCP employed a variety of "thought control" techniques, including incarceration for "thought reform," construction of role models to be emulated, mass mobilization campaigns, the creation of ideological monitors and propaganda teams for indoctrination purposes, enactment of articles to be memorized, control of the educational system and media, a nationwide system of loudspeakers, among other methods. While ostensibly aspiring to a "Communist utopia," often had a negative focus on constantly searching for enemies among the people. The means of persuasion was often extremely violent, "a literal acting out of class struggle." According to
Anne-Marie Brady Anne-Marie Sharon Brady (born 1966) is a New Zealand academic and Professor of Political Science at the University of Canterbury. She specialises in Chinese domestic and foreign politics, Antarctic and Arctic politics, Pacific politics, and ...
, an associate professor at the
University of Canterbury The University of Canterbury ( mi, Te Whare Wānanga o Waitaha; postnominal abbreviation ''Cantuar.'' or ''Cant.'' for ''Cantuariensis'', the Latin name for Canterbury) is a public research university based in Christchurch, New Zealand. It was ...
's School of
Political Science Political science is the scientific study of politics. It is a social science dealing with systems of governance and power, and the analysis of political activities, political thought, political behavior, and associated constitutions and la ...
and Communication, CCP propaganda and thought work (''sīxiǎng gōngzuò'' 思想工作) traditionally had a much broader notion of the public sphere than is usually defined by media specialists. Chinese propagandists used every possible means of communication available in China after 1949, including electronic media such as film and television, educational curriculum and research, print media such as newspapers and posters, cultural arts such as plays and music, oral media such as memorizing Mao quotes, as well as thought reform and political study classes.
China Central Television China Central Television (CCTV) is a Chinese state- and political party-owned broadcaster controlled by the Chinese Communist Party (CCP). Its 50 different channels broadcast a variety of programing to more than one billion viewers in six lan ...
(CCTV) has traditionally served as a major national conduit for televised propaganda, while the ''
People's Daily The ''People's Daily'' () is the official newspaper of the Central Committee of the Chinese Communist Party (CCP). The newspaper provides direct information on the policies and viewpoints of the CCP. In addition to its main Chinese-language ...
,'' the official newspaper of the
Central Committee of the Chinese Communist Party The Central Committee of the Chinese Communist Party, officially the Central Committee of the Communist Party of China, is a political body that comprises the top leaders of the Chinese Communist Party (CCP). It is currently composed of 205 fu ...
, has served as a medium for print propaganda. During the
Mao era Mao Zedong pronounced ; also romanised traditionally as Mao Tse-tung. (26 December 1893 – 9 September 1976), also known as Chairman Mao, was a Chinese communist revolutionary who was the founder of the People's Republic of China (PRC) ...
, a distinctive feature of propaganda and thought work was "rule by editorial," according to Brady. Political campaigns would be launched through editorials and leading articles in ''People's Daily'', which would be followed by other papers. Work units and other organizational political study groups utilized these articles as a source for political study, and reading newspapers in China was "a political obligation". Mao used Lenin's model for the media, which had it function as a tool of mass propaganda, agitation, and organization. During the
Cultural Revolution The Cultural Revolution, formally known as the Great Proletarian Cultural Revolution, was a sociopolitical movement in the People's Republic of China (PRC) launched by Mao Zedong in 1966, and lasting until his death in 1976. Its stated goal ...
, CCP propaganda was crucial to intensification of
Mao Zedong's cult of personality Mao Zedong's cult of personality was a prominent part of Chairman Mao Zedong's rule over the People's Republic of China from his rise in 1949 until his death in 1976. Mass media, propaganda and a series of other techniques were used by the stat ...
, as well as mobilizing popular participation in national campaigns. Past propaganda also encouraged the Chinese people to emulate government approved model workers and soldiers, such as
Lei Feng Lei Feng (18 December 194015 August 1962) was allegedly a soldier in the People's Liberation Army who was the object of several major Propaganda in China, propaganda campaigns in China. The most well-known of these campaigns in 1963 promoted ...
, Chinese Civil War hero
Dong Cunrui Dong Cunrui (; 1929 - May 25, 1948) was a Chinese Communist soldier in the People's Liberation Army during the Chinese Civil War who blew himself up in order to destroy a Kuomintang bunker guarding an approach to an important bridge in Longhua ...
, Korean War hero
Yang Gensi ) , other_name = , birth_date = November 26, 1922 , birth_place = Taixing, Jiangsu, China , death_date = , death_place = Hagaru-ri, Changjin County, North Korea , placeofburial = , placeofburial_label = , placeo ...
, and Dr.
Norman Bethune Henry Norman Bethune (; March 4, 1890 – November 12, 1939; zh, t=亨利·諾爾曼·白求恩, p=Hēnglì Nuò'ěrmàn Báiqiú'ēn) was a Canadian thoracic surgeon, early advocate of socialized medicine, and member of the Communist Party ...
, a Canadian doctor who assisted the CCP
Eighth Route Army The Eighth Route Army (), officially known as the 18th Group Army of the National Revolutionary Army of the Republic of China, was a group army under the command of the Chinese Communist Party, nominally within the structure of the Chinese ...
during the
Second Sino-Japanese War The Second Sino-Japanese War (1937–1945) or War of Resistance (Chinese term) was a military conflict that was primarily waged between the Republic of China and the Empire of Japan. The war made up the Chinese theater of the wider Pacific Th ...
. It also praised
Third World The term "Third World" arose during the Cold War to define countries that remained non-aligned with either NATO or the Warsaw Pact. The United States, Canada, Japan, South Korea, Western European nations and their allies represented the " First ...
revolutionaries and close foreign allies such as
Albania Albania ( ; sq, Shqipëri or ), or , also or . officially the Republic of Albania ( sq, Republika e Shqipërisë), is a country in Southeastern Europe. It is located on the Adriatic and Ionian Seas within the Mediterranean Sea and shares ...
and
North Korea North Korea, officially the Democratic People's Republic of Korea (DPRK), is a country in East Asia. It constitutes the northern half of the Korea, Korean Peninsula and shares borders with China and Russia to the north, at the Yalu River, Y ...
while vilifying both the American " imperialists" and the Soviet " revisionists" (the latter of whom was seen as having betrayed Marxism–Leninism following the
Sino-Soviet split The Sino-Soviet split was the breaking of political relations between the People's Republic of China and the Soviet Union caused by doctrinal divergences that arose from their different interpretations and practical applications of Marxism–Len ...
). According to Barbara Mittler, Mao propaganda left memories of violence and slander upon many Chinese, and their psychological strains drove many to madness and death. Today, Mao propaganda is no longer used by the CCP, and are largely commercialized for the purposes of nostalgia.


Modern era

Following the
death of Chairman Mao Mao Zedong (; 26 December 1893 9 September 1976), also known as Chairman Mao, was a Chinese communist revolutionary who became the founder of the People's Republic of China (PRC), which he ruled as the Chairman of the Chinese Communist Party from ...
in 1976, propaganda was used to blacken the character of the
Gang of Four The Gang of Four () was a Maoist political faction composed of four Chinese Communist Party (CCP) officials. They came to prominence during the Cultural Revolution (1966–1976) and were later charged with a series of treasonous crimes. The gang ...
, which was blamed for the excesses of the Cultural Revolution. During the era of
economic reform Microeconomic reform (or often just economic reform) comprises policies directed to achieve improvements in economic efficiency, either by eliminating or reducing distortions in individual sectors of the economy or by reforming economy-wide polici ...
and
modernization Modernization theory is used to explain the process of modernization within societies. The "classical" theories of modernization of the 1950s and 1960s drew on sociological analyses of Karl Marx, Emile Durkheim and a partial reading of Max Weber, ...
that was initiated by
Deng Xiaoping Deng Xiaoping (22 August 1904 – 19 February 1997) was a Chinese revolutionary leader, military commander and statesman who served as the paramount leader of the People's Republic of China (PRC) from December 1978 to November 1989. After CC ...
, propaganda promoting "
socialism with Chinese characteristics Socialism with Chinese characteristics ( zh, s=中国特色社会主义, hp=Zhōngguó tèsè shèhuìzhǔyì) is a set of political theories and policies of the Chinese Communist Party (CCP) that are seen by their proponents as representing M ...
" was distributed. The first post-Mao campaign was in 1983 which saw the
Anti-Spiritual Pollution Campaign The Anti-Spiritual Pollution Campaign () was a political campaign spearheaded by conservative factions within the Chinese Communist Party that lasted from October 1983 to December 1983. In general, its advocates wanted to curb Western-inspired ...
. The
1989 Tiananmen Square protests and massacre The Tiananmen Square protests, known in Chinese as the June Fourth Incident (), were student-led demonstrations held in Tiananmen Square, Beijing during 1989. In what is known as the Tiananmen Square Massacre, or in Chinese the June Fourth ...
were an indication to many elders in the CCP that liberalization in the propaganda sector had gone too far, and that the Party must re-establish its control over ideology and the propaganda system. Brady writes that propaganda and thought work have become the "life blood" of the Party-State since the post-1989 period, and one of the key means for guaranteeing the CCP's continued legitimacy and hold on power. In the 1990s, propaganda theorists described the challenges to China's propaganda and thought work as "blind spots"; mass communication was advocated as the antidote. From the early 1990s, selective concepts from mass communications theory, public relations, advertising, social psychology, patriotic education and other areas of modern mass persuasion were introduced into China's propaganda system for the purpose of creating a modern propaganda model. Kurlantzick and Link noted that through cultivating economic growth and Chinese nationalism, the CCP has modernized authoritarianism to maintain their political control. They asserted that elite business leaders, who have benefited from China's economic growth, have accepted the CCP's authoritarian control as a result, largely preventing the new rich and emerging middle class from challenging their rule. Fenby argues that the latter, rather than accepting the system ''per se'', have learnt to use it to their advantage. Kurlantzick and Link also noted that dissent still largely exists in the Chinese populace in regards to government policies on the economy, environment and society, particularly in rural areas, as they are becoming more aware of their constitutional rights. A recent poll in 2007 showed that 70% of Chinese consider the new rich to be corrupt and unworthy of respect.


Recent developments

In early 2009, the CCP embarked on a multibillion-dollar global media expansion, including a 24-hour English-language news channel in the style of Western news agencies. According to Nicholas Bequelin, a senior researcher at
Human Rights Watch Human Rights Watch (HRW) is an international non-governmental organization, headquartered in New York City, that conducts research and advocacy on human rights. The group pressures governments, policy makers, companies, and individual human r ...
, it was part of CCP general secretary
Hu Jintao Hu Jintao (born 21 December 1942) is a Chinese politician who served as the 16–17th general secretary of the Chinese Communist Party (CCP) from 2002 to 2012, the 6th president of the People's Republic of China (PRC) from 2003 to 2013, an ...
's plan to "go global" and make "the voice of China better heard in international affairs", by strengthening their foreign-language services, and being less political in their broadcasting. Bequelin notes that their function is to channel a specific view of China to an international audience, and their fundamental premise remains the same; that all information broadcast must reflect the government's views. The Chinese government encouraged the adaption of Western style media marketing in their news agencies due to internal competition with national commercial media. The
2008 Summer Olympics The 2008 Summer Olympics (), officially the Games of the XXIX Olympiad () and also known as Beijing 2008 (), were an international multisport event held from 8 to 24 August 2008, in Beijing, China. A total of 10,942 athletes from 204 Na ...
were portrayed by the Chinese government as a symbol of China's pride and place in the world, and seem to have bolstered some domestic support for the Chinese government, and support for the policies of the CCP, giving rise to concerns that the state will possibly have more leverage to disperse
dissent Dissent is an opinion, philosophy or sentiment of non-agreement or opposition to a prevailing idea or policy enforced under the authority of a government, political party or other entity or individual. A dissenting person may be referred to as ...
. In the lead-up to the Olympics, the government allegedly issued guidelines to the local media for their reporting during the Games: most political issues not directly related to the games were to be downplayed; topics such as pro-Tibetan independence and East Turkestan movements were not to be reported on, as were food safety issues such as "cancer-causing mineral water." As the
2008 Chinese milk scandal The 2008 Chinese milk scandal was a significant Food safety incidents in China, food safety incident in China. The scandal involved Sanlu Group, Sanlu Group's milk and infant formula along with other food materials and components being adultera ...
broke in September 2008, there was widespread speculation that China's desire for a perfect Games may have been a factor contributing towards the delayed recall of contaminated
infant formula Infant formula, baby formula, or simply formula (American English); or baby milk, infant milk or first milk (British English), is a manufactured food designed and marketed for feeding to babies and infants under 12 months of age, usually prepar ...
. In 2011, then
Chongqing Chongqing ( or ; ; Sichuanese dialects, Sichuanese pronunciation: , Standard Mandarin pronunciation: ), Postal Romanization, alternately romanized as Chungking (), is a Direct-administered municipalities of China, municipality in Southwes ...
party secretary
Bo Xilai Bo Xilai (; born 3 July 1949) is a Chinese former politician who was convicted on bribery and embezzlement charges. He came to prominence through his tenures as Mayor of Dalian and then the governor of Liaoning. From 2004 to November 2007, ...
and the city's Propaganda Department initiated a 'Red Songs campaign' that demanded every district, government departments and commercial corporations, universities and schools, state radio and TV stations to begin singing "red songs", praising the achievements of the CCP and PRC. Bo said the aim was "to reinvigorate the city with the Marxist ideals of his father's comrade-in-arms
Mao Zedong Mao Zedong pronounced ; also romanised traditionally as Mao Tse-tung. (26 December 1893 – 9 September 1976), also known as Chairman Mao, was a Chinese communist revolutionary who was the founder of the People's Republic of China (PRC) ...
"; although academic Ding Xueliang of
Hong Kong University of Science and Technology The Hong Kong University of Science and Technology (HKUST) is a public research university in Clear Water Bay Peninsula, New Territories, Hong Kong. Founded in 1991 by the British Hong Kong Government, it was the territory's third institution ...
suspected the campaign's aim was to further his political standing within the country's leadership. During Bo Xilai's career in Chongqing, he also sent out mass text messages mostly of his favorite quotations from chairman Mao. On 8 November 2013,
Xi Jinping Xi Jinping ( ; ; ; born 15 June 1953) is a Chinese politician who has served as the general secretary of the Chinese Communist Party (CCP) and chairman of the Central Military Commission (CMC), and thus as the paramount leader of China, s ...
, the
General Secretary of the CCP The general secretary of the Chinese Communist Party () is the head of the Chinese Communist Party (CCP), the sole ruling party of the People's Republic of China (PRC). Since 1989, the CCP general secretary has been the paramount leader o ...
, said that the historical period after reform and opening up cannot be used to deny the historical period before reform and opening up, neither can the period before reform and opening up be used to deny the historical period after reform and opening up. This is called "Two cannot denies" rule. According to this rule, the Chinese government revised the history textbook for the high school "Chinese History", deleting the chapter "Ten Years of the Cultural Revolution", placing the Culture Revolution under the chapter of "Achievements in Hard Exploration and Construction". In 2020, CCP general secretary Xi Jinping and the rest of the CCP began propagating the idea of "winning a battle against America" in containing the
coronavirus pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identified ...
. The numbers are notably misrepresented by Chinese authorities, but the CCP has continued to take to the media, pointing out "the failures of America", even though the numbers are manipulated. The now former Secretary of State
Mike Pompeo Michael Richard Pompeo (; born December 30, 1963) is an American politician, diplomat, and businessman who served under President Donald Trump as director of the Central Intelligence Agency (CIA) from 2017 to 2018 and as the 70th United State ...
accused the CCP of spreading disinformation on 17 March. Chinese officials in Japan have referred to the disease as the "Japanese coronavirus", even though there is no such evidence it originated there. The CCP has also used transmitting "positive energy" to promote itself. After Mike Pompeo's accusation that the virus originated in a lab in Wuhan, which
Anthony Fauci Anthony Stephen Fauci (; born December 24, 1940) is an American physician-scientist and immunologist serving as the director of the National Institute of Allergy and Infectious Diseases (NIAID) and the chief medical advisor to the president. ...
denied on 5 May, Chinese officials launched a
smear campaign A smear campaign, also referred to as a smear tactic or simply a smear, is an effort to damage or call into question someone's reputation, by propounding negative propaganda. It makes use of discrediting tactics. It can be applied to individual ...
on the same day against him with multiple propaganda outlets calling him a liar. During the
George Floyd protests The George Floyd protests were a series of protests and civil unrest against police brutality and racism that began in Minneapolis on May 26, 2020, and largely took place during 2020. The civil unrest and protests began as part of internati ...
, the CCP criticized the US for failing to address racial equality. On 30 May 2020,
Morgan Ortagus Morgan Deann Ortagus (born July 10, 1982) is an American television commentator, financial analyst, and political advisor who served as spokesperson for the United States Department of State from 2019 to 2021. She previously held government posi ...
urged on Twitter for "freedom loving people" to hold the CCP to impose plans on Hong Kong for national security legislation. Her counterpart,
Hua Chunying Hua Chunying (; born 24 April 1970) is a Chinese official and former diplomat serving as spokesperson for the Ministry of Foreign Affairs of the People's Republic of China since 2012 and as the Assistant Minister of Foreign Affairs since 2021. H ...
, responded back with "I can't breathe", obviously a reference to Floyd's last words. Some people responded with "I can't tweet" and some have accused the government of using the same police brutality tactics that killed Floyd, with Chinese censors simply deleting the complaints. Later, state media took to social media to gloat about Hua's retort. Recently, in Wuhan, where the outbreak first emerged, television shows and documentaries portrayed the response positively, as a heroic success taken care of by "warriors in white coats". Alexander Kekulé's theory of coronavirus-disease 2019 coming from Italy instead of Wuhan which was taken out of context has sparked Chinese propaganda newspapers following the narrative, with even one headline saying, "China is Innocent!" Kekulé himself says it is pure propaganda. State-owned outlets such as
Xinhua Xinhua News Agency (English pronunciation: )J. C. Wells: Longman Pronunciation Dictionary, 3rd ed., for both British and American English, or New China News Agency, is the official state news agency of the People's Republic of China. Xinhua ...
and the ''People's Daily'' have blamed elderly deaths in Norway and Germany on COVID-19 vaccines, even though there is no scientific evidence, and have accused English media of downplaying it. Chinese officials ordered videos of Uyghur men and women saying that they deny the U.S. charges that China that is committing human rights violations, despite that not being the case with thousands of Uyghur people being brainwashed in the
Xinjiang internment camps The Xinjiang internment camps, officially called vocational education and training centers ( zh, 职业技能教育培训中心, Zhíyè jìnéng jiàoyù péixùn zhōngxīn) by the government of China, are internment camps operated by ...
. In 2021 the state orchestrated a propaganda and information control campaign to bolster the 100th Anniversary of the Chinese Communist Party. Chinese state owned media claimed without evidence that the CIA was recruiting Chinese-speaking spies, an assertion which went viral in the Chinese internet. In 2021, the
Ministry of Education of China The Ministry of Education of the People's Republic of China is a cabinet-level department under the State Council responsible for basic education, vocational education, higher education, and other educational affairs across the country. The Min ...
announced that CCP general secretary Xi Jinping's socio-political policies and ideas would be included in the curriculum from primary school up to university level. The 4-volume '' Xi Jinping Thought on Socialism with Chinese Characteristics for the New Era'' textbooks for primary, secondary and tertiary school students were subsequently introduced in the new school year in 2021, educators were instructed to "plant the seeds of loving the party, the country and socialism in young hearts". This has led to comparisons of the cults of personality cultivated by Xi Jinping and Mao Zedong. During the
2022 Russian invasion of Ukraine On 24 February 2022, in a major escalation of the Russo-Ukrainian War, which began in 2014. The invasion has resulted in tens of thousands of deaths on both sides. It has caused Europe's largest refugee crisis since World War II. An ...
, Chinese diplomats, government agencies, and state-controlled media in China have adopted a sympathetic view of Russia, while emphasizing that the war was caused by the United States and NATO. On the eve of the attack, ''Shimian'', a digital outlet owned by newspaper ''Beijing News'', accidentally posted an internal memo of the Chinese Cybersecurity Agency to media outlets. The outlets were told to "publish neither information favorable to the United States nor critiques of Russia", the media were also tasked to censor user comments and trend hashtags released by the three state-owned media, the Xinhua news agency, CCTV and the ''People’s Daily''. In the midst of the invasion, China state television network
China Global Television Network China Global Television Network (CGTN) is the international division of state media outlet China Central Television (CCTV), headquartered in Beijing, China. CGTN broadcasts six news and general interest channels in five languages. CGTN is r ...
(CGTN) interviewed
Denis Pushilin Denis Vladimirovich Pushilin (russian: Дени́с Влади́мирович Пуши́лин, ; uk, Денис Володимирович Пушилін, Denys Volodymyrovych Pushylin; born 9 May 1981) is a Russian and Ukrainian politician ...
, a Ukrainian separatist leader, who claimed that the "vast majority of citizens want to be as close to Russia as possible". Besides official state media channels, private Chinese tech giants such as
Tencent Tencent Holdings Ltd. () is a Chinese multinational technology and entertainment conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimedia companies in the world based on revenue. It is also the w ...
,
Sina Weibo Sina Weibo (新浪微博) is a Chinese microblogging ( weibo) website. Launched by Sina Corporation on 14 August 2009, it is one of the biggest social media platforms in China, with over 582 million monthly active users (252 million daily acti ...
and
ByteDance ByteDance Ltd. () is a Chinese internet technology company headquartered in Beijing and incorporated in the Cayman Islands. Founded by Zhang Yiming, Liang Rubo and a team of others in 2012, ByteDance developed the video-sharing social networking ...
also amplified conspiracy theories created by Russian state media, such as the false claims of nefarious US biological weapons laboratories in Ukraine and propagating the notion that Ukrainian government consists of neo-Nazis and that the Ukrainian army were sabotaging their own nuclear plant. ''
Xinhua News Xinhua News Agency (English pronunciation: )J. C. Wells: Longman Pronunciation Dictionary, 3rd ed., for both British and American English, or New China News Agency, is the official state news agency of the People's Republic of China. Xinhua ...
'', China Central Television (CCTV) and ''
Global Times The ''Global Times'' () is a daily tabloid newspaper under the auspices of the Chinese Communist Party's flagship newspaper, the ''People's Daily'', commenting on international issues from a Chinese ultra-nationalistic perspective. The publi ...
'', often posted unverified news from Russian state-controlled network RT, that were later proven to be erroneous; examples of which were when ''Global Times'' posted a video saying that a large number of Ukrainian soldiers had surrendered, or when CCTV reported that Ukrainian President
Volodymyr Zelenskyy Volodymyr Oleksandrovych Zelenskyy, ; russian: Владимир Александрович Зеленский, Vladimir Aleksandrovich Zelenskyy, (born 25 January 1978; also transliterated as Zelensky or Zelenskiy) is a Ukrainian politicia ...
had fled Kyiv during the initial stages of the war. China Central Television also censored the live speech of Andrew Parsons, president of the
International Paralympic Committee The International Paralympic Committee (IPC; german: Internationales Paralympisches Komitee) is an international non-profit organisation and the global governing body for the Paralympic Movement. The IPC organizes the Paralympic Games and fun ...
, during the opening ceremony of the
2022 Winter Paralympics The 2022 Winter Paralympics (), commonly known as Beijing 2022 (), was an international winter multi-sport parasports event held in Beijing, China from 4 to 13 March 2022. This was the 13th Winter Paralympic Games, as administered by the Inte ...
held in Beijing, as he condemned the war and called for diplomacy. Chinese streaming platform iQiyi also cancelled the broadcast of the English Premiere League to avoid showing the football teams' support for Ukraine. There were also numerous reports of censorship of the
anti-war An anti-war movement (also ''antiwar'') is a social movement, usually in opposition to a particular nation's decision to start or carry on an armed conflict, unconditional of a maybe-existing just cause. The term anti-war can also refer to pa ...
comments by Chinese academics, celebrities and micro-influencers on social media.


Terminology

While the English word usually has a pejorative connotation, the Chinese word ''xuānchuán'' (宣传 "propaganda; publicity") can have either a neutral connotation in official PRC
contexts ''Contexts'': ''Understanding People in their Social Worlds'' is a quarterly peer-reviewed academic journal and an official publication of the American Sociological Association. It is designed to be a more accessible source of sociological ideas ...
or a pejorative one in informal contexts. ''Xuānchuán'' first appeared in the 3rd-century historical text
Records of the Three Kingdoms The ''Records or History of the Three Kingdoms'', also known by its Chinese name as the Sanguo Zhi, is a Chinese historical text which covers the history of the late Eastern Han dynasty (c. 184–220 AD) and the Three Kingdoms period (220– ...
meaning "to announce or convey information", and was chosen to translate the Marxist-Leninist concept of Russian ''propagánda'' in the early 20th-century China. Some ''xuanchuan''
collocation In corpus linguistics, a collocation is a series of words or terms that co-occur more often than would be expected by chance. In phraseology, a collocation is a type of compositional phraseme, meaning that it can be understood from the words th ...
s usually refer to "propaganda" (e.g., ''xuānchuánzhàn'' 宣传战 "propaganda war"), others to "publicity" (''xuānchuán méijiè'' 宣传媒介 "mass media; means of publicity"), and still others are ambiguous (''xuānchuányuán'' 宣传员 "propagandist; publicist").


Mechanics


Control of media

Media operations and content are tightly controlled, and the CCP determines what appears in news reports. Controlling media content allows the CCP to disseminate propaganda supportive of government policies, censor controversial news stories, and have reports published criticizing political adversaries, including advocates of religious freedom and democracy, supporters of Taiwanese and Tibetan independence, and representatives of the United States government. In 2005,
Reporters Without Borders Reporters Without Borders (RWB; french: Reporters sans frontières; RSF) is an international non-profit and non-governmental organization with the stated aim of safeguarding the right to freedom of information. It describes its advocacy as found ...
published a report about the state-run news agency Xinhua News Agency, calling it "the world's biggest propaganda agency". While in the past the CCP's
Central Propaganda Department The Publicity Department of the Central Committee of the Communist Party of China, also known as the Propaganda Department or Central Propaganda Department, is an internal division of the Chinese Communist Party (CCP) in charge of spreading C ...
and its local branches sent faxes to all media throughout the country with instructions indicating subjects that the media should stress or avoid entirely, directives are now imparted to ranking media managers or editors during phone conversations—a move designed to reduce the paper trail. Media in China faces few restrictions on content that is not deemed to be politically damaging. Wu Xuecan, a former editor of the ''People's Daily'' overseas edition, reports that through control of the "ideological domain, material means and living necessities," editors and reporters are conditioned to keep news and reports aligned with the interests of the CCP. Wu further reports that, political study sessions ensures that editors first practice self-censorship. He Qinglian writes that long years of media control have bred in Chinese journalists a habit of "self-discipline," and that most Chinese journalists resign themselves to playing the role of "Party mouthpieces." Control is also directed at sources of information, as ordinary people are restricted from providing news to Chinese media, and more so to foreign media. In 2016, on an inspection tour of state media outlets, CCP general secretary Xi Jinping emphasises on the media's absolute loyalty to the party, stating "the media must have the party as their family name" (党媒姓党). This draws criticism from outspoken real estate tycoon
Ren Zhiqiang Ren Zhiqiang (; born 8 March 1951) is an incarcerated Chinese real estate tycoon and a blogger on Sina Weibo with more than 37 million followers. Nicknamed "Big Cannon Ren", he is known for his outspoken criticism of the Chinese Communist Party ...
and retired professor of
Central Party School of the Chinese Communist Party The Central Party School of the Chinese Communist Party (), commonly known as the Central Party School (), located in Beijing, is the higher education institution which trains Chinese Communist Party (CCP) cadres. As of 2012, it has around 1,60 ...
Cai Xia Cai Xia ( zh, c=蔡霞, p=Cài Xiá, born October 1952) is a Chinese dissident and scholar of political theory. She has taught high-ranking members and officials of the Chinese Communist Party (CCP), including leading provincial and municipal admi ...
. In 2020, propaganda from China has been controlled by
state media State media or government media are media outlets that are under financial and/or editorial control of the state or government, directly or indirectly. There are different types of state and government media. State-controlled or state-run media a ...
and CCP-run outlets such as the nationalistic tabloid ''Global Times'', which portray the handling of
COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was COVID-19 pandemic in Hubei, identified in Wuhan, China, in December ...
as a success. On 11 June 2020, Twitter announced that they deleted over 170,000 accounts tied to a Chinese-state linked operation because they were spreading false information about the COVID-19 pandemic. On 22 June 2020, the
United States Department of State The United States Department of State (DOS), or State Department, is an executive department of the U.S. federal government responsible for the country's foreign policy and relations. Equivalent to the ministry of foreign affairs of other n ...
designated several Chinese state media outlets as foreign missions. In December 2020, an investigation by
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
and
ProPublica ProPublica (), legally Pro Publica, Inc., is a nonprofit organization based in New York City. In 2010, it became the first online news source to win a Pulitzer Prize, for a piece written by one of its journalists''The Guardian'', April 13, 2010P ...
revealed leaked internal documents showing the state's instructions to local media regarding the death of
Li Wenliang Li Wenliang (; 12 October 1986 – 7 February 2020) was a Chinese ophthalmologist who warned his colleagues about early COVID-19 infections in Wuhan. On 30 December 2019, Wuhan CDC issued emergency warnings to local hospitals about a number ...
. The documents address news organizations and social media platforms, ordering them to stop using
push notifications Push technology or server push is a style of Internet-based communication where the request for a given transaction is initiated by the publisher or central server. It is contrasted with pull/get, where the request for the transmission of informat ...
, make no comment on the situation and control any discussion of the event happening in online spaces. The documents also address “local propaganda workers”, demanding they steer online discussions away from anything that “seriously damages party and government credibility and attacks the political system”.


Thought reform

Propaganda and thought work in the Maoist era had a number of distinctive features, according to Brady, such as "ideological remolding" or "thought reform" (思想改造), ideological purges, ritual humiliation of ideological opponents, an emphasis on political study to raise levels of awareness of the current line, and targeting high-profile individuals as symbols of negative tendencies which must be eradicated. The experiences of propaganda and thought work in the Cultural Revolution provided the CCP with a "profound lesson," according to Brady. Virtually all post-Mao era CCP leaders had been under attack during that time, and drew two seemingly contradictory lessons: the rejection of mass movements and thought reform as means of transforming China, and the recognition of the "vital role of propaganda and thought work in China's political control." The administration of propaganda and thought work was plagued by these issues through the 1980s, and up to the events of 4 June 1989. Biderman and Meyers wrote in 1968 that while some kind of thought reform is characteristic of all totalitarian regimes, the CCP "set about it more purposefully, more massively, and more intensively than have other ruling groups," including through employing known techniques in new ways. They note the presence of such techniques in Maoist political campaigns, such as daily meetings for criticism and self-criticism; surveillance and sanctions were connected with education to find and correct deficiencies in personal conducts. In the military, political leaders attacked all personal connections between soldiers that were not based on political conviction, thus exploiting social pressures and personal anxieties to build a sense of conformity.Meyers, Samuel M. and Albert D Biderman. ''Mass behaviour in battle and captivity: The communist soldier in the Korean war.'' (1968), Chicago University Press. p.99 In terms of intensity and scope, spiritual control has been reinforced under the CCP's rule, and has become a basic feature of citizens' daily life, according to Victor Shaw. To an extent, the "freedom of silence" cherished by some older Chinese scholars was not even possible for an illiterate peasant in a remote area under the CCP mass propaganda. According to Shaw, the CCP utilizes propaganda to spread its policies, build social consensus, and mobilize the population for social programs. Ideological tensions result in mass movements, and the resulting spiritual control legitimizes the political establishment. "Political studies, legal education, heroic models, and thought reform provide the CCP with effective weapons to propagandize rules and legal codes, normalize individual behaviour, and rehabilitate deviants in labor camps." Kurlantzick and Link stated that the CCP uses the technique of "thoughtwork" (sixiang gongzuo) to maintain popular obedience, dating back to the Mao Zedong era. They noted that while Mao-era campaigns are aimed at transforming the Chinese society and people's natures, the modern approach to thoughtwork are more subtle and only focuses on issues important to the CCP's rule. According to Kurlantzick and Link, it consists largely of cultivating pro-government views in the media and other influential people in Chinese society, and as such complaints against the government becomes distracted with pro-government propaganda. The government also attempts to distance itself from local issues by blaming them on corrupt local officials, says Kurlantzick and Link.


Spin doctors

According to Anne-Marie Brady, the Foreign Ministry first set up a system of designated officials to give information in times of crisis in 1983, and greatly expanded the system to lower levels in the mid-1990s. China's spin had been directed only at foreigners, but in the 1990s leaders realised that managing public crises was useful for domestic politics; this included setting up provincial level "News Coordinator Groups," and inviting foreign PR firms to give seminars. Brady writes that Chinese foreign propaganda officials took cues from the Blair government's spin doctoring during the mad cow disease crisis of 2000–2001, and the Bush government's use of the U.S. media after the terrorist attacks of 11 September 2001. According to her, the Blair model allows for a certain amount of negative coverage to be shown during a crisis, which is believed to help release some of the "social tension" surrounding it. She believes information managers in China used this approach during coal mining disasters of 2005. According to Brady, trained official spokespeople are now available on call in every central government ministry, as well as in local governments, to deal with emerging crises; these spin doctors are coordinated and trained by the Office of Foreign Propaganda/
State Council Information Office The State Council Information Office (SCIO; ) is the chief information office of the State Council of the People's Republic of China. In 2014, SCIO was absorbed into the Central Propaganda Department of the Chinese Communist Party (CCP). History ...
. During the
July 2009 Ürümqi riots The July 2009 Ürümqi riots were a series of violent riots over several days that broke out on 5 July 2009 in Ürümqi, the capital city of the Xinjiang Uyghur Autonomous Region (XUAR), in northwestern China. The first day's rioting, which ...
, CCP officials moved swiftly in a public relations campaign. According to ''
Newsweek ''Newsweek'' is an American weekly online news magazine co-owned 50 percent each by Dev Pragad, its president and CEO, and Johnathan Davis (businessman), Johnathan Davis, who has no operational role at ''Newsweek''. Founded as a weekly print m ...
'', CCP officials felt that the recent riots risked tarnishing China's global image, and underwent a public relations program involving quickly getting out the government's official version of the events, as well as transporting foreign journalists to riot affected areas. The growth in new technologies, such as email and SMS, forced the CCP's hand into taking up spin. Instead of attempting a media blackout as with the
2008 Tibetan unrest 8 (eight) is the natural number following 7 and preceding 9. In mathematics 8 is: * a composite number, its proper divisors being , , and . It is twice 4 or four times 2. * a power of two, being 2 (two cubed), and is the first number of t ...
, the CCP has adopted a series of more advanced techniques to influence the information leaving China. The day after violence in Ürümqi, the State Council Information Office set up a Xinjiang Information Office in Ürümqi to assist foreign reporters. It invited foreign media to Xinjiang to tour the riot zones, visit hospitals, and look at the aftermath themselves. Journalists were also given CDs with photos and TV clips. "They try to control the foreign journalists as much as possible by using this more sophisticated PR work rather than ban
ing Ing, ING or ing may refer to: Art and media * '' ...ing'', a 2003 Korean film * i.n.g, a Taiwanese girl group * The Ing, a race of dark creatures in the 2004 video game '' Metroid Prime 2: Echoes'' * "Ing", the first song on The Roches' 1992 ...
them," according to Professor
Xiao Qiang Xiao Qiang (, born November 19, 1961) is the Director and Research Scientist of the Counter-Power Lab, an interdisciplinary faculty-student research group focusing on digital rights and internet freedom, based in the School of Information, Un ...
, quoted by Newsweek.


Structure and mechanics

According to David Shambaugh, professor of political science and international affairs at the
Elliott School of International Affairs The Elliott School of International Affairs (known as the Elliott School or ESIA) is the professional school of international relations, foreign policy, and international development of the George Washington University, in Washington, D.C. It i ...
and a fellow of the
Brookings Institution The Brookings Institution, often stylized as simply Brookings, is an American research group founded in 1916. Located on Think Tank Row in Washington, D.C., the organization conducts research and education in the social sciences, primarily in ec ...
, the CCP's propaganda system extends itself as a sprawling bureaucratic establishment, into virtually every medium concerned with the dissemination of information. Shambaugh notes that according to the CCP publication ''Zhongguo Gongchandang jianshe dazidian.'' numerous public places, such as media and news organizations, educational institutions, literature and art centers, and cultural exhibitions come under CCP's propaganda oversight. Shambaugh believes that this expansive definition implies that every conceivable medium which transmits and conveys information to the people of China falls under bureaucratic purview of the CCP Propaganda Department (CCPPD). Shambaugh states that the writ of the CCPPD has remained unchanged since the Maoist era, although the mechanics of oversight and active censorship have undergone considerable evolution. According to official government reports in 2003, channels of propaganda dissemination of the CCPPD included 2,262 television stations (of which 2,248 were "local"), 2,119 newspapers, 9,074 periodicals and 1,123 publishing houses, in addition to internal circulation papers and local gazetteers, approximately 68 million internet accounts with more than 100 million users, and more than 300 million mobile phone users who fall under the system's purview. According to Brady, propaganda work by the CCP has been historically divided into two categories: directed towards Chinese people (internal or ''duinei'') and directed towards foreigners and the outside world (external or ''duiwai'') as well as four types: political, economic, cultural and social. The Central Propaganda Department oversees internal propaganda, and, the closely linked bureaucracy, The Office of Foreign Propaganda matters relating to external propaganda. Shambaugh states that the propaganda system, including the Central Propaganda Department, are highly secret and does not appear in officially published diagrams of the Chinese Bureaucratic System, whether in Chinese or in other languages. The Office of Foreign Propaganda itself is more commonly known as 'Information Office of the State Council of the People's Republic of China', under the dual nameplate system, according to Brady. The chief of Chinese propaganda,
Li Changchun Li Changchun (born February 1, 1944) is a retired Chinese politician and a former senior leader of the Chinese Communist Party. He served on the Politburo Standing Committee, the Communist Party's top leadership council, and as the top official ...
, was named as nineteenth most powerful person in the world by
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
magazine in 2009.


Propaganda on the Internet

Traditionally, the CCP propaganda apparatus had been based around suppressing news and information, but this often meant the Party found itself in a reactive posture, according to Chinese media expert David Bandurski.Bandurski, David. "China's Guerrilla War for the Web," Far Eastern Economic Review, July2008 In later years the Internet played a key role in the spread of propaganda to Chinese diaspora. PRC-based Internet sites remain a leading source of Chinese-language and China-related news for overseas Chinese. The Internet is an extremely effective tool for guiding and organizing overseas Chinese public opinion, according to Anne-Marie Brady. Brady cites an example of the role of the Internet in organizing popular protests by overseas Chinese, its usage by the state against a perceived bias of the Western media in its coverage of 2008 Tibetan unrest and, a month later, in organizing a series of worldwide demonstrations in support of China during the
Olympic torch relay The Olympic torch relay is the ceremonial relaying of the Olympic flame from Olympia, Greece, to the site of an Olympic Games. It was first performed at the 1936 Summer Olympics, and has taken place prior to every Games since. Although in the pa ...
. Brady noted that these protests were genuine and popular, demonstrating the effectiveness of China's efforts to rebuild positive public opinion within the Chinese overseas diaspora, but the demonstrations nevertheless received official support both symbolically and in practice.Brady, Anne-Mari
China's Propaganda and Perception Management Efforts, Its Intelligence Activities that Target the United States, and the Resulting Impacts on U.S. National Security
, U.S.-China Economic & Security Review Commission, 30 April 2009
While there was no compulsion for overseas Chinese to attend the rallies, those who did were given free T-shirts, souvenirs, transport, and accommodation, donated by local embassy officials and China-based donors. On the 29th of April 2020, an animated video was posted on Twitter and YouTube, called ''Once Upon a Virus'', used Lego figures to represent China through hospital workers and Lady Liberty representing America, was posted by Xinhua News Agency.
The Lego Group Lego A/S (trade name: The Lego Group) is a Danish toy production company based in Billund, Denmark. It manufactures Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks aroun ...
, for their part, said they had nothing to do with the video in question. In the video, the hospital worker repeatedly warns the US about the outbreak, but they dismiss them, talking about lockdowns being a violation of human rights, or paywalls. By that point, Lady Liberty is hooked up to an IV and looks severely ill, and at the end, the US says "We are always correct, even when we contradict ourselves", and China responds with "That's what I love best about you Americans, your consistency". Like any piece of propaganda, it ignores the facts; the Chinese delaying warning the public about the outbreak, but doctors tried to warn people via social media. The Associated Press reports "China's rigid controls on information, bureaucratic hurdles and a reluctance to send bad news up the chain of command muffled early warnings".


50 Cent Party

The Chinese government regularly uses fake social media accounts and posts to attempt to shape online dialogue and steer discussions away from sensitive topics. This is done by specially trained internet users who comment on blogs, public forums, or
wiki A wiki ( ) is an online hypertext publication collaboratively edited and managed by its own audience, using a web browser. A typical wiki contains multiple pages for the subjects or scope of the project, and could be either open to the pu ...
s, to shift the debate in favor of the CCP and influence public opinion. They are sometime called the "50-cent party" – named so because they are allegedly paid 50 Chinese cents for each comment supporting the CCP they make, though some speculate that they are probably not paid anything for the posts, instead being required to do so as a part of their official Party duties. An internal government document released by the BBC outlines the requirements for those employed as online posters, which include having "relatively good political and professional qualities, and have a pioneering and enterprising spirit", being able to react quickly, etc. It is believed that such government-sponsored Internet commentators have now become widespread and their numbers could be in the tens of thousands; Bandurski suggests the number may be up to 280,000 while ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' puts the estimate as 300,000. According to ''The Guardian'', the growth in popularity of such
astroturfing Astroturfing is the practice of masking the sponsors of a message or organization (e.g., political, advertising, religious or public relations) to make it appear as though it originates from and is supported by grassroots participants. It is a p ...
owes to the ease with which web 2.0 technologies such as Twitter, Wikipedia and YouTube can be employed to sway public opinion. The BBC reports that special centres have been set up to train China's 'army of internet spin doctors'. Data analysis of social media activity and leaked government emails by a team led by Gary King at
Harvard Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher le ...
's Institute for Quantitative Science showed that the Chinese government generates over 440 million posts every year through such accounts.


Wikipedia

On 13 September 2019, the
Wikimedia Foundation The Wikimedia Foundation, Inc., or Wikimedia for short and abbreviated as WMF, is an American 501(c)(3) nonprofit organization headquartered in San Francisco, California and registered as a charitable foundation under local laws. Best kno ...
banned seven Wikipedia users and removed administrator privileges from twelve users that were part of Wikimedians of Mainland China (WMC). Maggie Dennis, the foundation’s vice present of community resilience and sustainability, said that there had been an yearlong investigation into infiltration concerns. Dennis observed that the infiltrators had tried to promote "the aims of China, as interpreted through whatever filters they may bring to bear". Dennis said, “we needed to act based on credible information that some members (not all) of that group MChave harassed, intimidated, and threatened other members of our community, including in some cases physically harming others, in order to secure their own power and subvert the collaborative nature of our projects”.


Domestic propaganda

Within the doctrine of
China's peaceful rise "China's peaceful rise", sometimes referred to as "China's peaceful development", was an official policy and political slogan in China under former General Secretary of the Chinese Communist Party Hu Jintao which sought to assure the internatio ...
resorting to Peace Journalism has been analyzed as a growing trend in China's strategy for domestic propaganda, in particular in covering news from
Xinjiang Xinjiang, SASM/GNC: ''Xinjang''; zh, c=, p=Xīnjiāng; formerly romanized as Sinkiang (, ), officially the Xinjiang Uygur Autonomous Region (XUAR), is an autonomous region of the People's Republic of China (PRC), located in the northwest ...
.Aberkane, I. J. "Yin of Yang? China and the Muslim World" E-International Relations, 29 April 2011 , http://www.e-ir.info/?p=8455 After
Zbigniew Brzezinski Zbigniew Kazimierz Brzeziński ( , ; March 28, 1928 – May 26, 2017), or Zbig, was a Polish-American diplomat and political scientist. He served as a counselor to President Lyndon B. Johnson from 1966 to 1968 and was President Jimmy Carter's ...
's having termed Central Asia the "Global Balkans"
Idriss Aberkane Idriss Jamil Aberkane (born May 23, 1986) is a French lecturer and essayist. Known for his writings and lectures on personal development, he published a particularly successful essay in 2016, titled ''Free up your mind!''. However, he was the sub ...
has argued the resorting to unilateral, state-endorsed Peace Journalism could be a way for China to "de-
balkanize Balkanization is the fragmentation of a larger region or state into smaller regions or states, which may be hostile or uncooperative with one another. It is usually caused by differences of ethnicity, culture, and religion and some other factor ...
" Xinjiang. This he has called "coercive Peace Journalism". The Chinese government has used its public evaluations of historical, public figures as a means of communicating to the Chinese public the traits and political goals that it considers desirable and undesirable. The Chinese government has historically tended towards evaluating public figures either as villains or heroes, leaving little room for interpretation and making it clear whether the traits and goals of individual figures should be emulated or despised. The public image of some figures, including
Peng Dehuai Peng Dehuai (; October 24, 1898November 29, 1974) was a prominent Chinese Communist military leader, who served as China's Defense Minister from 1954 to 1959. Peng was born into a poor peasant family, and received several years of primary edu ...
, have undergone radical reverses throughout the history of the PRC, as required by CCP propagandists: Peng was portrayed as a subhuman villain during the Cultural Revolution; but, since 1978, has been evaluated as a nearly perfect Marxist, general, and public official.Domes, Jurgen
''Peng Te-huai: The Man and the Image''
, London: C. Hurst & Company. 1985. . pp.147–148
By examining the qualities associated with public figures whose images have been manipulated to make those figures either exaggeratedly positive or exaggeratedly negative symbols, scholars have developed a number of assumptions about the traits and political goals generally desired by various PRC governments. Figures whose images have been manipulated to make them positive symbols will be portrayed as: coming from proletarian or semi-proletarian backgrounds; being courageous, fair, straightforward, and honest in their treatment of subordinates and superiors; leading a simple and frugal life; demonstrating great concern for the "masses"; achieving outstanding professional success; and, being impeccably loyal to the CCP and to the communist cause. Figures whose images have been manipulated to make them negative symbols will be portrayed as: coming from backgrounds which have exposed them to "bourgeoise" thoughts and attitudes; adhering to all or most historical attempts to oppose political figures in the PRC who later became powerful, which are also vilified; being professionally inept, only succeeding temporarily or appearing to succeed through trickery or deception; participating in "conspiracies" against the correct leadership of the Party; cooperating with "foreign countries" (historically either the Soviet Union or the United States, depending on which is more threatening at the time); and, having numerous negative traits, such as opportunism or corruption. Usually, public figures will provide considerable examples of either positive or negative qualities, but will be made to fit either a positive or negative stereotype through exaggerating qualities which support the interpretation desired by the Party, and by omitting from the historical narrative qualities which contradict the Party's intended interpretation.


Xinjiang

The Chinese government has engaged in a propaganda campaign to defend its actions in Xinjiang. China initially denied the existence of the Xinjiang internment camps and attempted to
cover-up A cover-up is an attempt, whether successful or not, to conceal evidence of wrongdoing, error, incompetence, or other embarrassing information. Research has distinguished personal cover-ups (covering up one's own misdeeds) from relational co ...
their existence. In 2018, after being forced to admit by widespread reporting that the Xinjiang internment camps exist, the Chinese government initiated a propaganda campaign to portray the camps as humane and to deny human rights abuses occur in Xinjiang. In 2020 and 2021 they expanded the propaganda campaign due to international backlash against government policies in Xinjiang and worries that the Chinese government no longer had control of the narrative. The Chinese government has used social media as a part of its extensive propaganda campaign.
Douyin TikTok, known in China as Douyin (), is a Video clip, short-form video Online video platform, hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. T ...
, the
mainland Chinese Mainland Chinese or Mainlanders are Chinese people who live in or have recently emigrated from mainland China, defined as the territory governed by the People's Republic of China (PRC) except for Hong Kong ( SAR of the PRC), Macau (SAR of the PRC), ...
sister app to ByteDance-owned social media app
TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version ...
, presents users with significant amounts of Chinese state propaganda pertaining to the human rights abuses in Xinjiang. Chinese government propaganda attacks have targeted international journalists covering human rights abuses in Xinjiang. After providing coverage critical of Chinese government abuses in Xinjiang,
BBC News BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs in the UK and around the world. The department is the world's largest broadca ...
reporter John Sudworth was subjected to a campaign of propaganda and harassment by Chinese state-affiliated and CCP-affiliated media. The public attacks resulted in Sudworth and his wife
Yvonne Murray Yvonne Carole Grace Murray-Mooney (née Murray, born 4 October 1964), is a Scottish former middle-distance and long-distance track and road-running athlete. She won a bronze medal in the 3000 metres at the 1988 Oly ...
, who reports for
Raidió Teilifís Éireann Raidi (; ; also written Ragdi; born August, 1938) is a Tibetan politician of the People's Republic of China. He served as a vice chairman of the Standing Committee of the National People's Congress from 2003 to 2008, and the highest ranking Tibeta ...
, fleeing China for
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...
for fear of their safety. In April 2021, the Chinese government released propaganda videos titled, "Xinjiang is a Wonderful Land", and produced a musical titled "The Wings of Songs" in order to portray Xinjiang as harmonious and peaceful. The Wings of Songs portrays an idyllic rural landscape with a cohesive ethnic population notably devoid of repression, surveillance, and Islam. It is near impossible to get accurate information about the situation in Xinjiang domestically in China, concerns within the domestic audience are also downplayed because many aspects of the abuse such as forced labor are seen as commonplace by many Chinese citizens. Critics have said that government propaganda plays into existing colonial and racist tropes about the Uyghurs by depicting them as dangerous or backwards. Domestic propaganda has increased since the international community began considering designating the abuses against the Uyghurs as a genocide. Domestic pushback against the genocide label is also emotional and follows a similar pattern of denial to the genocide committed against the Native Americans.


External propaganda

The Chinese state refers to all media work abroad as ''wai xuan,'' or "external propaganda." Through its external propaganda operations, frequently directed by the CCP's
United Front Work Department The United Front Work Department of the Central Committee of the Chinese Communist Party (UFWD; ) is a department of the Central Committee of the Chinese Communist Party (CCP) which is officially tasked with "united front work". For this endeavo ...
, China seeks to shape international perception of the Chinese government and its policies to "allay concerns about China's economic rise, military build-up and increasing political and diplomatic influence." Specifically by: # Reducing fears that China is a threat to neighboring countries. China seeks to change its image within the region from that of a growing threat and aggressor to that of a benefactor and potential partner. Beijing is working to "diminish fears of China's future military power, or concerns that China's massive economic growth would divert trade and foreign investment from other nations." #Securing access to resources and energy. As China's economy continues to grow at a rapid pace, the need for resources and energy has become more pressing. To protect its access to these resources, China is working to gain the trust of foreign states that possess oil, gas, and other materials. #Building alliances and weaken Taiwan's relationship with the international community. In 1994, China announced that it would "use all economic and diplomatic resources to reward countries that are willing to isolate Taiwan." Through propaganda as well as economic incentives, China seeks to convince any nation that still recognizes Taiwan to switch their loyalty to Beijing and formally declare that Taiwan is part of China. #Promoting a multipolar world and constrain U.S. global power. China seeks to slowly diminish the United States' influence in Asia, and create its own
sphere of influence In the field of international relations, a sphere of influence (SOI) is a spatial region or concept division over which a state or organization has a level of cultural, economic, military or political exclusivity. While there may be a formal al ...
in Southeast Asia. In a 2008 report, the U.S. State Department's International Security Advisory Board declared that China was in the midst of a "comprehensive strategic deception campaign," which was said to include "Psychological Warfare (propaganda, deception, and coercion), Media Warfare (manipulation of public opinion domestically and internationally), and Legal Warfare (use of 'legal regimes' to handicap the opponent in fields favorable to him)." On its official Chinese Web site, CCTV describes itself as "the mouthpiece of the Party and the government," and lists its main operations under the heading "propaganda situation," referring to new foreign-language channels as "reaching a new stage in external propaganda."


Common CCP propaganda themes

Former CCP leader Deng Xiaoping advised Chinese leadership to "hide your capabilities, and bide your time." Most modern Chinese foreign propaganda seeks to pursue China's strategic goals while adhering to this advice. The following themes were stated by
Zheng Bijian Zheng Bijian (, born 1932) is a Chinese politician and government advisor whose theories about globalism and transparency emphasize the importance of projecting soft power and peace. Zheng is recognized for coining the term "China's peaceful rise ...
to be characteristic of China's foreign propaganda prior to Xi Jinping: *''China seeks a peaceful rise.'' In other words, "China is not a threat." As it industrializes, China does not seek to rival other nations for resources. It also seeks to industrialize without high amounts of pollution, energy consumption, and investment. *''China does not seek hegemony.'' "Instead, China will transcend ideological differences to strive for peace, development, and cooperation with all countries of the world." China "advocates a new international political and economic order, one that can be achieved through incremental reforms and the democratization of international relations." China believes in non-interventionism. *''The CCP is evolving and is no longer an authoritarian regime.'' China's government has evolved from the days of Mao Zedong. It is no longer a strict, authoritarian style
Communist Communism (from Latin la, communis, lit=common, universal, label=none) is a far-left sociopolitical, philosophical, and economic ideology and current within the socialist movement whose goal is the establishment of a communist society, a s ...
/
Maoist Maoism, officially called Mao Zedong Thought by the Chinese Communist Party, is a variety of Marxism–Leninism that Mao Zedong developed to realise a socialist revolution in the agricultural, pre-industrial society of the Republic of Ch ...
system, but is democratizing. The CCP seeks to "transcend outdated modes of social control and to construct a harmonious socialist society." *''China does not view the United States as a strategic adversary.'' Instead, "Beijing wants Washington to play a positive role in the region's security as well as economic affairs."


Instruments

The PRC uses many tactics and techniques to disseminate its propaganda themes abroad. China uses its news and media outlets, which are directly influenced by various state organizations (and ultimately the Central Propaganda Department of the CCP), to relay news stories consistent with these themes to foreign audiences. In 2009, reports emerged that China intends to invest US$6.6 billion to expand its foreign language news service. This includes plans for a 24-hour English-language news network to discuss world affairs from Beijing's point of view. Several Chinese state-controlled news outlets include: *''
China Daily ''China Daily'' () is an English-language daily newspaper owned by the Central Propaganda Department of the Chinese Communist Party. Overview ''China Daily'' has the widest print circulation of any English-language newspaper in China. T ...
'' *''
Xinhua Xinhua News Agency (English pronunciation: )J. C. Wells: Longman Pronunciation Dictionary, 3rd ed., for both British and American English, or New China News Agency, is the official state news agency of the People's Republic of China. Xinhua ...
'' *
China Radio International China Radio International (CRI) is the state-owned international radio broadcaster of China. It is currently headquartered in the Babaoshan area of Beijing's Shijingshan District. It was founded on December 3, 1941, as Radio Peking. It late ...
*''
People's Daily The ''People's Daily'' () is the official newspaper of the Central Committee of the Chinese Communist Party (CCP). The newspaper provides direct information on the policies and viewpoints of the CCP. In addition to its main Chinese-language ...
'' *''
Global Times The ''Global Times'' () is a daily tabloid newspaper under the auspices of the Chinese Communist Party's flagship newspaper, the ''People's Daily'', commenting on international issues from a Chinese ultra-nationalistic perspective. The publi ...
'' *''
Beijing Review ''Beijing Review'' (), previously ''Peking Review'', is China's only national news magazine in English, published by the Chinese Communist Party-owned China International Publishing Group. In 2006 it claimed a per-issue circulation of 70,000 and ...
'' *
CGTN China Global Television Network (CGTN) is the international division of state media outlet China Central Television (CCTV), headquartered in Beijing, China. CGTN broadcasts six news and general interest channels in five languages. CGTN is reg ...
On 13 August 2020, the United States Department of State designated Confucius Institutes in the U.S. as a foreign mission of China, after previously doing the same for Xinhua, CRI, CGTN, and the companies responsible for distributing ''China Daily'' and the ''People's Daily''. On 21 October, the Department of State also designated six other China-based media, including Yicai Global, Jiefang Daily, Xinmin Evening News, Social Sciences in China Press, Beijing Review, and Economic Daily, as Chinese foreign missions, with spokesperson
Morgan Ortagus Morgan Deann Ortagus (born July 10, 1982) is an American television commentator, financial analyst, and political advisor who served as spokesperson for the United States Department of State from 2019 to 2021. She previously held government posi ...
stating that these six entities were effectively controlled by the government of China. Between July 2019 and early August 2019, the CCP-owned tabloid ''Global Times'' paid
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
to promote tweets that deny that the Chinese government is committing human rights abuses in Xinjiang; Twitter later banned advertising from state-controlled media outlets on 19 August after removing large numbers of pro-Beijing bots from the social network. China has spent heavily to purchase
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
advertisements in order to spread propaganda designed to incite doubt on the existence and scope of human rights violations occurring within Xinjiang.


Soft power initiative

Since 2005, CCP General Secretary Hu Jintao has promoted a "
soft power In politics (and particularly in international politics), soft power is the ability to co-opt rather than coerce (contrast hard power). In other words, soft power involves shaping the preferences of others through appeal and attraction. A defin ...
initiative" aimed at increasing China's influence overseas through cultural and language programs. These trends have been identified by the American
Council of Foreign Relations The Council on Foreign Relations (CFR) is an American think tank specializing in U.S. foreign policy and international relations. Founded in 1921, it is a nonprofit organization that is independent and nonpartisan. CFR is based in New York City ...
, which describes that "Beijing is trying to convince the world of its peaceful intentions, secure the resources it needs to continue its soaring economic growth, and isolate Taiwan." The article points out that adverse effects of soft power, that "China has the potential to become the 600-pound gorilla in the room," and that "Chinese influence may begin to breed resentment." The CCP Politburo Standing Committee members Li Changchun and
Liu Yunshan Liu Yunshan (; ; born July 1947) is a retired Chinese politician. He was a member of the Politburo Standing Committee of the Chinese Communist Party, the top decision-making body of the CCP, between 2012 and 2017; he was broadly tasked with the wo ...
have repeatedly stressed that Chinese propaganda should be equally spread both domestically and internationally, and Li Changchun stated that the
Confucius Institute Confucius Institutes (CI; ) are public educational and cultural promotion programs funded and arranged currently by the , a government-organized non-governmental organization (GONGO) under the Ministry of Education of the People's Republic o ...
s are "an important channel to glorify Chinese culture, to help Chinese culture spread to the world", which is "part of China's foreign propaganda strategy". ''
The Economist ''The Economist'' is a British weekly newspaper printed in demitab format and published digitally. It focuses on current affairs, international business, politics, technology, and culture. Based in London, the newspaper is owned by The Econo ...
'' noted that Confucius Institutes are used to project China's soft power and win the support of an external audience, and Confucius was specifically chosen to cast an image of peace and harmony. Such centers are partially sponsored by the Chinese government, with a hands-off approach to management, its directors being directly appointed by their attached universities. In 2009, Chinese state media launched the English-language version of the ''Global Times'', a nationalistic tabloid under the auspices of the ''People's Daily''. It was described as a part of a larger push by the Chinese government to have a greater say in international media, as well as supplanting what it considers to be biased Western media sources. In 2009, Chinese Communist Party general secretary Hu Jintao initiated the "Grand External Propaganda Strategy", (, short: 大外宣 ''Dà Wàixuān''), a government propaganda project budgeted at RMB 45 billion Yuan. The aim of the project is to "Seize the initiative, gain the right to speak, maintain an active role, and grasp the power to raise the appeal of our positions in public opinion and in international broadcasting." In early 2011, the Chinese government launched a million dollar advertising campaign, which was aimed to improve the "incomplete understandings" the American public has about China. A 60-second ad was shown at New York's
Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...
, which featured Chinese personalities such as scientist
Sun Jiadong Sun Jiadong (; born 8 April 1929) is a Chinese aerospace engineer who is an expert in carrier rocket and satellite technology. He has long served as a leader of Chinese satellite projects, and is currently the chief designer for the Chinese Lunar ...
, singer
Liu Huan Liu Huan (born August 26, 1963, in Tianjin) is a Chinese singer and songwriter. He is one of China's modern era pioneers in pop music. He combines his music career with teaching the history of Western music at the Beijing University of Internat ...
and news anchor
Jing Yidan Jing Yidan (; born 27 April 1955) is a former Chinese host. She won China's Golden Mike Award in 1993, 1995 and 1997. She is the vice president of the China Association of Radio and Television and was a delegate to the 9th National People's Congre ...
, ending with the message of "Chinese Friendship". ''Newsweek'' noted the ad's great production values, but criticized it as confusing and explaining little about the featured Chinese identities.


Propaganda in the arts

As in the Soviet Union, the CCP under Mao Zedong took
socialist realism Socialist realism is a style of idealized realistic art that was developed in the Soviet Union and was the official style in that country between 1932 and 1988, as well as in other socialist countries after World War II. Socialist realism is ch ...
as its basis for art, making clear its goal was the 'education' of the people in communist ideology. This included, as during the Cultural Revolution, transforming literature and art to serve these ends. Pre-revolutionary songs and operasShu Jiang Lu, ''When Huai Flowers Bloom'', p 12 were banned as a poisonous legacy of the past. Middle and high schools were targeted by one campaign because the students circulated romance and love stories among themselves. Maoist propaganda art has been remade and modernized for almost two decades, and old Cultural Revolution era propaganda productions have appeared in new formats such as DVDs and karaoke versions. They appear in rock and pop versions of revolutionary songs in praise of Mao, as well as T-shirts, watches, porcelain, and other memorabilia. The works of propaganda from the Cultural Revolution have been selling extremely well in recent years, largely for nostalgia, social, patriotic or entertainment purposes.Gunde, Richard.
002 002, 0O2, O02, OO2, or 002 may refer to: Fiction *002, fictional British 00 Agent *''002 Operazione Luna'', *1965 Italian film *Zero Two, a ''Darling in the Franxx'' character Airports *0O2, Baker Airport *O02, Nervino Airport Astronomy *1996 ...
(2002) Culture and Customs of China. Greenwood Press.
Propaganda songs and music, such as
guoyue ''Guoyue'' ( 國 樂; literally "national music"; also ''minyue'' (民乐), ''huayue'' (華樂) or ''zhongyue'' (中樂)), nowadays refers to the music composed for Chinese musical instruments, which is an extension of the Chinese traditional ...
and
revolutionary opera In People's Republic of China (1949–), revolutionary operas or model operas (Simplified Chinese: ''yangban xi'', 样板戏) were a series of shows planned and engineered during the Cultural Revolution (1966–1976) by Jiang Qing, the wife of ...
, have a long and storied history in the PRC, featuring prominently in the popular culture of the 1950s to the 1970s. Many of these songs were collected and performed as modern rock adaptations for several albums that were released during the 1990s, including '' Red Rock'' and ''Red Sun: Mao Zedong Praise Songs New Revolutionary Medley''. The latter sold 6–10 million copies in China. Most of the older songs praise Mao, the CCP, the 1949 revolution, the Chinese Red Army and the
People's Liberation Army The People's Liberation Army (PLA) is the principal military force of the People's Republic of China and the armed wing of the Chinese Communist Party (CCP). The PLA consists of five service branches: the Ground Force, Navy, Air Force, ...
, the unity of the ethnic groups of China, and the various ethnic groups' devotion to Mao and the CCP. In recent times, films and documentaries such as
Silent Contest Silent Contest () is a Chinese communist military propaganda film produced by the People's Liberation Army's National Defense University Information Management Center, purporting to expose and explain the secret battle, or conspiracy, the United ...
,
Amazing China ''Amazing China'' () is a 2018 Chinese propaganda documentary film that depicts Chinese advancements in science, technology, and industry, and poverty reduction during Xi Jinping's tenure as the General Secretary of the Chinese Communist Party ( ...
, The Founding of a
Party A party is a gathering of people who have been invited by a host for the purposes of socializing, conversation, recreation, or as part of a festival or other commemoration or celebration of a special occasion. A party will often feature f ...
,
Republic A republic () is a "state in which power rests with the people or their representatives; specifically a state without a monarchy" and also a "government, or system of government, of such a state." Previously, especially in the 17th and 18th c ...
and
Army An army (from Old French ''armee'', itself derived from the Latin verb ''armāre'', meaning "to arm", and related to the Latin noun ''arma'', meaning "arms" or "weapons"), ground force or land force is a fighting force that fights primarily on ...
has become the new staple of Chinese propaganda.


Famous propaganda works


Novel

'' Red Crag'', a famous 1961 Chinese novel featuring underground CCP agents fighting an espionage battle against the Kuomintang.


Sculpture

''
Rent Collection Courtyard The Rent Collection Courtyard () is a clay collection of 114 life-sized sculptures in located in the courtyard of the former home of rural landlord Liu Wencai in Dayi County, Sichuan created by Ye Yushan and a team of sculptors from the Sichuan Aca ...
'', a 1965 sculpture depicting former landlord
Liu Wencai Liu Wencai (; 1887 - 17 October 1949) was a Chinese landlord from Sichuan province, and brother of the warlord Liu Wenhui. During the Cultural Revolution, he was depicted as the archetype of the exploiter of peasant farmers. Biography Liu Wenca ...
as an evil landlord collecting rent from poor, although this depiction has been disputed by modern accounts.


Films and plays

*''
Battle on Shangganling Mountain ''Shangganling'' () is a 1956 in film, 1956 Chinese propaganda war film, also translated as ''Battle of Shangganling'' and ''Battle on Shangganling Mountain''. It depicts the Battle of Triangle Hill (Shangganling in Chinese) during the Korean War, ...
'', a 1956 Chinese war film also known as Shangganling Battle (), depicting the
Battle of Triangle Hill The Battle of Triangle Hill, also known as Operation Showdown or the Shangganling Campaign (),Chinese sources often mistranslates Shangganling Campaign as the Battle of Heartbreak Ridge. was a protracted military engagement during the Korean ...
during the Korean War. * '' The East Is Red'', a 1965 song and dance film performed in the People's Great Hall depicting the history of China from the
Boxer Rebellion The Boxer Rebellion, also known as the Boxer Uprising, the Boxer Insurrection, or the Yihetuan Movement, was an anti-foreign, anti-colonial, and anti-Christian uprising in China between 1899 and 1901, towards the end of the Qing dynasty, by ...
to the
Chinese Communist Revolution The Chinese Communist Revolution, officially known as the Chinese People's War of Liberation in the People's Republic of China (PRC) and also known as the National Protection War against the Communist Rebellion in the Republic of China (ROC ...
. *''
The Battle at Lake Changjin ''The Battle at Lake Changjin'' () is a 2021 Chinese war film co-directed and co-produced by Chen Kaige, Tsui Hark and Dante Lam, written by Lan Xiaolong and Huang Jianxin, and starring Wu Jing and Jackson Yee. It was commissioned by the pr ...
'', a 2021 film set during the Korean War about Chinese troops defeating American troops. It is the second highest-grossing film of 2021 worldwide, behind Spider-Man: No Way Home and ahead of ''
No Time to Die ''No Time to Die'' is a 2021 spy film and the twenty-fifth in the ''James Bond'' series produced by Eon Productions, starring Daniel Craig in his fifth and final portrayal of fictional British MI6 agent James Bond. It was directed by Cary Jo ...
'' and ''
Shang-Chi and the Legend of the Ten Rings ''Shang-Chi and the Legend of the Ten Rings'' is a 2021 American superhero film based on Marvel Comics featuring the character Shang-Chi. Produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures, it is the 25th film ...
''. * The ''
Eight model plays In People's Republic of China (1949–), revolutionary operas or model operas (Simplified Chinese: ''yangban xi'', 样板戏) were a series of shows planned and engineered during the Cultural Revolution (1966–1976) by Jiang Qing, the wife of ...
'' (八个样板戏), revolutionary themed operas and ballets, were the only ones allowed to be performed during the
Cultural Revolution The Cultural Revolution, formally known as the Great Proletarian Cultural Revolution, was a sociopolitical movement in the People's Republic of China (PRC) launched by Mao Zedong in 1966, and lasting until his death in 1976. Its stated goal ...
. **''
Taking Tiger Mountain by Strategy ''Taking Tiger Mountain by Strategy'' ( Chinese: 智取威虎山; pinyin: zhì qǔ wēi hǔ shān) is a Peking opera play and one of the eight model plays allowed during the Chinese Cultural Revolution. The plot is based on parts of the popular ...
'' (智取威虎山), a play about CCP soldiers infiltrating a bandit camp during the Chinese Civil War. **''
The Legend of the Red Lantern ''The Legend of the Red Lantern'' () is one of the Eight model plays, the only operas and ballets permitted during the Cultural Revolution in China. The official version was that of a Beijing Opera. It was additionally adapted to a piano-accompanied ...
'' (红灯记), a play based on the activities of the CCP resistance against Japan in
Hulin Hulin () is a county-level city on the Muling River in southeastern Heilongjiang province, People's Republic of China. With a population of around 200,000, it is under the administration of Jixi. Nearby are Lake Xingkai, to the southwest, the ...
during the
Second Sino-Japanese War The Second Sino-Japanese War (1937–1945) or War of Resistance (Chinese term) was a military conflict that was primarily waged between the Republic of China and the Empire of Japan. The war made up the Chinese theater of the wider Pacific Th ...
. **'' Red Detachment of Women'' (红色娘子军), a pre-Cultural Revolution-era play, later extolled during the Cultural Revolution, about the women of
Hainan Island Hainan (, ; ) is the smallest and southernmost province of the People's Republic of China (PRC), consisting of various islands in the South China Sea. , the largest and most populous island in China,The island of Taiwan, which is slightly l ...
who rose up in resistance on behalf of the CCP **''
The White Haired Girl ''The White-Haired Girl'' () is a Chinese opera, ballet, (later adapted to Beijing Opera and a film) by Yan Jinxuan to a Chinese libretto by He Jingzhi and Ding Yi. The folklore of the white-haired girl is believed to have spread widely in the are ...
'' (白毛女), a play exploring the miseries of China peasants in 1930's China.


Songs

The titles of some of the more well-known propaganda songs are as follows: *"
Nanniwan "Nanniwan" () is a revolutionary song written in 1943 with lyrics by communist playwright and poet He Jingzhi and music by Ma Ke. It was made popular by the Chinese Communist Party and continues to be one of the most recognisable songs in the Peo ...
" (《南泥湾》/《南泥灣》), a 1943
revolutionary song Revolutionary songs are political songs that advocate or praise revolutions. They are used to boost morale, as well as for political propaganda or Political demonstration, agitation. Amongst the most well-known revolutionary songs are "La Marseilla ...
*" The East is Red" (《东方红》/《東方紅》), the ''de facto''
national anthem A national anthem is a patriotic musical composition symbolizing and evoking eulogies of the history and traditions of a country or nation. The majority of national anthems are marches or hymns in style. American, Central Asian, and European n ...
of the PRC during the Cultural Revolution *" Socialism is Good" (《社会主义好》), a modern rock adaptation of which was performed by Zhang Qu and featured on the 1990s album '' Red Rock''. *"Battle Hymn of the Chinese People's Volunteers" (《中国人民志愿军战歌》/《中國人民志願軍戰歌》) – a well-known song from the
Korean War , date = {{Ubl, 25 June 1950 – 27 July 1953 (''de facto'')({{Age in years, months, weeks and days, month1=6, day1=25, year1=1950, month2=7, day2=27, year2=1953), 25 June 1950 – present (''de jure'')({{Age in years, months, weeks a ...
period *"Red Sun Shining Over the Border" (《红太阳照边疆》/《紅太陽照邊疆》)a song from the
Yanbian Korean Autonomous Prefecture Yanbian (; Chosŏn'gŭl: , ''Yeonbyeon''), officially known as the Yanbian Korean Autonomous Prefecture, is an autonomous prefecture in the east of Jilin Province, China. Yanbian is bordered to the north by Heilongjiang Province, on the west by ...
in
Jilin Province Jilin (; alternately romanized as Kirin or Chilin) is one of the three provinces of Northeast China. Its capital and largest city is Changchun. Jilin borders North Korea (Rasŏn, North Hamgyong, Ryanggang and Chagang) and Russia (Prim ...
*"A Wa People Sing New Songs" (阿佤唱新歌曲)a song attributed to the Wa ethnic minority of
Yunnan Yunnan , () is a landlocked Provinces of China, province in Southwest China, the southwest of the People's Republic of China. The province spans approximately and has a population of 48.3 million (as of 2018). The capital of the province is ...
*"Laundry Song" (《洗衣歌》)a song celebrating the
liberation Liberation or liberate may refer to: Film and television * ''Liberation'' (film series), a 1970–1971 series about the Great Patriotic War * "Liberation" (''The Flash''), a TV episode * "Liberation" (''K-9''), an episode Gaming * '' Liberati ...
of
Tibet Tibet (; ''Böd''; ) is a region in East Asia, covering much of the Tibetan Plateau and spanning about . It is the traditional homeland of the Tibetan people. Also resident on the plateau are some other ethnic groups such as Monpa people, ...
*"Liuyang River" (《浏阳河》)a song about a river near Mao Zedong's hometown of
Shaoshan Shaoshan () is a county-level city in Hunan Province, China. It is under the administration of the prefecture-level city of Xiangtan. Qingxi Town is its seat. Located on the mid-eastern Hunan and the mid-north of Xiangtan, Shaoshan is bordered by ...
in Hunan *"Saliha Most Follows the Words of Chairman Mao" (《萨利哈听毛主席的话》/《薩利哈最聽毛主席的話》)a song attributed to the Kazakh minority of the Xinjiang *"The Never-Setting Sun Rises Over the Grassland" (《草原上升起不落的太阳》/草原上升起不落的太陽 ) from
Inner Mongolia Inner Mongolia, officially the Inner Mongolia Autonomous Region, is an autonomous region of the People's Republic of China. Its border includes most of the length of China's border with the country of Mongolia. Inner Mongolia also accounts for a ...
*"Xinjiang is Good" (新疆好)attributed to the ethnic
Uyghurs The Uyghurs; ; ; ; zh, s=, t=, p=Wéiwú'ěr, IPA: ( ), alternatively spelled Uighurs, Uygurs or Uigurs, are a Turkic ethnic group originating from and culturally affiliated with the general region of Central and East Asia. The Uyghur ...
of Xinjiang *" I Love Beijing Tiananmen" (《我爱北京天安门》/《我愛北京天安門》)claimed to have been translated into over 50 languages, this song is frequently taught to schoolchildren in the PRC *"Zhuang Brocade Dedicated to Chairman Mao" (莊錦獻給毛主席)a song attributed to the Zhuang ethnic minority of the
Guangxi Zhuang Autonomous Region Guangxi (; ; alternately romanized as Kwanghsi; ; za, Gvangjsih, italics=yes), officially the Guangxi Zhuang Autonomous Region (GZAR), is an autonomous region of the People's Republic of China, located in South China and bordering Vietnam ( ...
*"Sweet-Scented Osmanthus Blooms With the Arrival of Happiness"(《桂花开放幸福来》) (attributed to the
Miao Miao may refer to: * Miao people, linguistically and culturally related group of people, recognized as such by the government of the People's Republic of China * Miao script or Pollard script, writing system used for Miao languages * Miao (Unicode ...
, or Chinese
Hmong Hmong may refer to: * Hmong people, an ethnic group living mainly in Southwest China, Vietnam, Laos, and Thailand * Hmong cuisine * Hmong customs and culture ** Hmong music ** Hmong textile art * Hmong language, a continuum of closely related ton ...
, ethnic minority group) *"Generations Remember Chairman Mao's Kindness"(《世世代代铭记毛主席的恩情》) (a song celebrating the "liberation of the ethnic
Xibe people The Sibe or Xibo (, , ; ), are a Tungusic-speaking East Asian ethnic group living mostly in Xinjiang, Jilin and Shenyang in Liaoning. The Sibe form one of the 56 ethnic groups officially recognized by China, and had a recorded population of 190 ...
") *"Salaam Chairman Mao" (《萨拉姆毛主席》/《薩拉姆毛主席》)a
Xinjiang Xinjiang, SASM/GNC: ''Xinjang''; zh, c=, p=Xīnjiāng; formerly romanized as Sinkiang (, ), officially the Xinjiang Uygur Autonomous Region (XUAR), is an autonomous region of the People's Republic of China (PRC), located in the northwest ...
song praising Mao, composed by Wang Luobin. A modern version was performed by Chinese rock singer Dao Lang. *"Song of Mount Erlangshan" (《歌唱二郎山》)a 1950s song celebrating the development of Tibet, which made Mount Erlangshan in western
Sichuan Sichuan (; zh, c=, labels=no, ; zh, p=Sìchuān; alternatively romanized as Szechuan or Szechwan; formerly also referred to as "West China" or "Western China" by Protestant missions) is a province in Southwest China occupying most of the ...
famous *"Story of the Spring" (春天的故事)a song performed by
Dong Wenhua Dong Wenhua (born June 29, 1962) is a China, Chinese singer of the People's Liberation Army. "Moon of the Fifteenth", "Story of Spring", as well as many other songs of hers were popular to the youth generation of the 1980s and the early 1990s. ...
, initially at the 1997
CCTV New Year's Gala The ''CCTV New Year's Gala'', also known as the ''Spring Festival Gala'', and commonly abbreviated in Chinese as ''Chunwan'', is a Chinese New Year special produced by China Media Group (CMG). It is broadcast annually on the eve of Chinese N ...
, days before his death, dedicated to late Chinese leader Deng Xiaoping *"The Cultural Revolution is Just Great" (《无产阶级文化大革命就是好》/《無產階級文化大革命就是好》)a song praising the Cultural Revolution *"On the Golden Mountains of Beijing" (北京的金山上)a song attributed to the
Tibet Tibet (; ''Böd''; ) is a region in East Asia, covering much of the Tibetan Plateau and spanning about . It is the traditional homeland of the Tibetan people. Also resident on the plateau are some other ethnic groups such as Monpa people, ...
an people praising Mao as the shining sun *"Ode to the Socialist Motherland" (《歌唱社会主义祖国》/《歌唱社會主義祖國》)the Cultural Revolution-era modification of the well-known patriotic song "
Ode to the Motherland "Ode to the Motherland" () is a patriotic song of the People's Republic of China, written and music composed by Wang Shen (; 26 October 1918–October 15, 2007) during the period immediately after the founding of the People's Republic of China ( ...
" (《歌唱祖国》/《歌唱祖國》). *"Where are you going, Uncle Kurban?" (库尔班大叔您上哪儿)a song attributed to a Uyghur elder named
Kurban Tulum Kurban Tulum ( ug, قۇربان تۇلۇم, translit=qurban tulum, ; 1883 – May 26, 1975), also called Uncle Kurban (), was a Uyghur who lived in Yutian County, Xinjiang, China in what was the Keriya oasis. He has been promoted by the Communi ...
(also known as Uncle Kurban) praising People's Liberation Army. Most of the songs listed above are no longer used as propaganda by the CCP, but are exhibited in China as a means of reviving popular nostalgia for the "old times".


Influence operations in the United States

Through a combination of overt and covert activities, China has sought to gain strategic political influence within the American government in order to affect policies and the political process. In the U.S., China employs efforts to "influence U.S. academics, journalists, think tank personnel and other shapers of public opinion..." China also aims to influence businessmen and politicians.


Agents of influence

Using a variety of methods, the PRC has recruited American
agents of influence An agent of influence is an agent of some stature who uses their position to influence public opinion or decision making to produce results beneficial to the country whose intelligence service operates the agent. Agents of influence are often the ...
to advocate for Chinese interests in the United States. While many of these agents of influence serve China unwittingly, they can be very effective. A 1999 Congressional report found that "the Chinese Government continues to seek influence in Congress through various means, including inviting Congressional members to visit the PRC, lobbying ethnic Chinese voters and prominent U.S. citizens, and engaging U.S. business interests to weigh in on issues of mutual concern." Junkets were also effectively used by the
Soviet Union The Soviet Union,. officially the Union of Soviet Socialist Republics. (USSR),. was a transcontinental country that spanned much of Eurasia from 1922 to 1991. A flagship communist state, it was nominally a federal union of fifteen national ...
as part of active measures to co-opt Western politicians, journalists, and academics. China also uses its vast market as leverage in order to persuade American companies to lobby for Chinese interests. This is especially true of companies that deal in high technology or dual-use technology, as there are significant export controls placed on such technology. According to the 1999
Cox Report The Report of the Select Committee on U.S. National Security and Military/Commercial Concerns with the People's Republic of China, commonly known as the Cox Report after Representative Christopher Cox, is a classified U.S. government docum ...
, "Executives wishing to do business in the PRC share a mutual commercial interest with the PRC in minimizing export controls on
dual-use In politics, diplomacy and export control, dual-use items refers to goods, software and technology that can be used for both civilian and military applications.
and military-related technologies. The PRC has displayed a willingness to exploit this mutuality of interest in several notoriously public cases by inducing VIPs from large U.S. companies to lobby on behalf of initiatives, such as export liberalization, on which they are aligned with the PRC."


U.S. elections

Through its agents in America, the PRC has financed a number of political candidates.
Katrina Leung Katrina Leung (; born 1954) is a former high value Federal Bureau of Investigation (FBI) informant and Ministry of State Security (MSS) agent who, on April 9, 2003, was indicted by the United States Department of Justice for "Unauthorized copyi ...
, a Chinese spy, contributed $10,000 to the campaign of
Richard Riordan Richard Joseph Riordan (born May 1, 1930) is an American investment banker, businessman, lawyer, and former Republican politician who was the 39th Mayor of Los Angeles, from 1993 to 2001. Born in New York City and raised in New Rochelle, New Y ...
, the former mayor of Los Angeles. When he lost his primary to Bill Simon Jr., Leung contributed $4,200 to Simon's campaign. At the direction of her Chinese handlers, Leung also contributed to the 1992 campaign of
George H. W. Bush George Herbert Walker BushSince around 2000, he has been usually called George H. W. Bush, Bush Senior, Bush 41 or Bush the Elder to distinguish him from his eldest son, George W. Bush, who served as the 43rd president from 2001 to 2009; pr ...
. It is estimated that Leung donated around $27,000 to politicians in the 1990s on behalf of the PRC. A 2012 report by the
Government Accountability Institute The Government Accountability Institute (GAI) is a conservative think-tank located in Tallahassee, Florida. GAI was founded in 2012 by Peter Schweizer and Steve Bannon with funding from Robert Mercer (businessman), Robert Mercer and family. Sc ...
cites other examples: It was discovered that officers from the Chinese Embassy in Washington, D.C. "sought to direct contributions from foreign sources to the
Democratic National Committee The Democratic National Committee (DNC) is the governing body of the United States Democratic Party. The committee coordinates strategy to support Democratic Party candidates throughout the country for local, state, and national office, as well a ...
before the 1996 presidential campaign." While these allegations have been denied by the PRC, "Secret communications between Beijing and the Chinese Embassy in Washington establish that the influence-buying plan was 'government sanctioned...'" In 1996, People's Liberation Army intelligence officer Gen. Ji Shengde provided
Johnny Chung Johnny Chien Chuen Chung (鍾育瀚; pinyin: Zhōng Yùhàn) (born 1955) was a major figure in the 1996 United States campaign finance controversy. Born in Taiwan, Chung was the owner of a " blastfaxing" business (an automated system that quickly ...
, a fundraiser for the Democratic National Committee, with $300,000 to donate towards President
Bill Clinton William Jefferson Clinton ( né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 and agai ...
's reelection. Chung visited the White House over fifty times during the 1996 presidential campaign, and was responsible for over $400,000 of contributions to the DNC. This money was returned after the election.


China Media Group

According to a report published by
Bloomberg News Bloomberg News (originally Bloomberg Business News) is an international news agency headquartered in New York City and a division of Bloomberg L.P. Content produced by Bloomberg News is disseminated through Bloomberg Terminals, Bloomberg Televi ...
in early 2018, the Chinese government approved the creation of a new broadcasting holding called
China Media Group China Media Group (Chinese: 中央广播电视总台; lit. Central Radio-Television General Station) also known as Voice of China, is the predominant state media company by means of radio and television broadcasting in the People's Republic ...
, also known as the "Voice of China", mirroring the
Voice of America Voice of America (VOA or VoA) is the state-owned news network and international radio broadcaster of the United States of America. It is the largest and oldest U.S.-funded international broadcaster. VOA produces digital, TV, and radio content ...
operated by the US. China Central Television (including China Global Television Network), China Radio International and
China National Radio China National Radio (CNR; ; pronunciation: ) is the national radio network of China, headquartered in Beijing. History The infrastructure began with a transmitter from Moscow to set up its first station in Yan'an (延安). It used the call ...
were poised to fold into one operation, with the objective to improve and project China's image abroad.


See also

*
List of campaigns of the Chinese Communist Party This is a list of political campaigns of the Chinese Communist Party (CCP) since the founding of the party in 1921 after the First World War. See also * History of the People's Republic of China * Timeline of Chinese history __NOTOC__ This ...
*
Propaganda Department of the Chinese Communist Party The Publicity Department of the Central Committee of the Communist Party of China, also known as the Propaganda Department or Central Propaganda Department, is an internal division of the Chinese Communist Party (CCP) in charge of spreading C ...
*
Thought reform in China Thought reform in China (), also known as ideological remolding or ideological reform, was a campaign of the Chinese Communist Party (CCP) to reform the thinking of Chinese citizens into accepting Marxism–Leninism and Mao Zedong Thought (Maois ...
*
Censorship in China Censorship in the People's Republic of China (PRC) is implemented or mandated by the PRC's ruling party, the Chinese Communist Party (CCP). It is one of strictest censorship regimes in the world. The government censors content for mainly polit ...
*
Cinema of China The cinema of China is one of three distinct historical threads of Chinese-language cinema together with the cinema of Hong Kong and the cinema of Taiwan. Cinema was introduced in China in 1896 and the first Chinese film, '' Dingjun Mountai ...
*
Media in China The mass media in China consists primarily of television, newspapers, radio, and magazines. Since the start of the 21st century, the Internet has also emerged as an important form of communication by media, and is under the direct supervisi ...
*
Cross-Strait war of propaganda Cross-Strait propaganda () refers to campaigns made by the Republic of China on Taiwan and the People's Republic of China on the mainland. Many of these were aimed at turning military personnel against each other's regimes and encouraging them to ...
* Propaganda Poster Art Centre, Shanghai, China * Propaganda model * Red culture movement * Spin doctoring *
United Front (China) The United Front is a political strategy of the Chinese Communist Party (CCP) involving networks of groups and key individuals that are influenced or controlled by the CCP and used to advance its interests. It has historically been a popular fr ...
* 50 Cent Party *
Internet censorship in China Internet censorship in the People's Republic of China (PRC) affects both publishing and viewing online material. Many controversial events are censored from news coverage, preventing many Chinese citizens from knowing about the actions of th ...
*
Whataboutism Whataboutism or whataboutery (as in "what about…?") denotes in a pejorative sense a procedure in which a critical question or argument is not answered or discussed, but retorted with a critical counter-question which expresses a counter-accu ...
*
Voice of Free China The Voice of Free China () was the international broadcasting station of the Republic of China from 1949 until 1998. During the Cold War era the station was the source of Chinese Nationalist propaganda largely aimed at discrediting the People's R ...


References


Citations


Sources

* Min, Anchee, Duo, Duo, Landsberger, Stefan R., ''Chinese Propaganda Posters'',
Taschen Taschen is a luxury art book publisher founded in 1980 by Benedikt Taschen in Cologne, Germany. As of January 2017, Taschen is co-managed by Benedikt and his eldest daughter, Marlene Taschen. History The company began as Taschen Comics, pu ...
(Bibliotheca Universalis series), 608 pages. . * Wolf, Michael ''Chinese Propaganda Posters: From the Collection of Michael Wolf'', 2003, . * Harriet Evans, Stephanie Donald (eds.), ''Picturing Power in the People's Republic of China'', . * Stefan Landsberger, ''Chinese Propaganda Posters: From Revolution to Reform'', . * Hunter, Edward. ''Brain-washing in Red China: the calculated destruction of men's minds''. New York, NY: Vanguard Press, 1951, 1953. * Lincoln Cushing and Ann Tompkins, ''Chinese Posters: Art from the Great Proletarian Cultural Revolution'', San Francisco, CA: Chronicle Books, 2007, . * Ellul, Jacques. '' Propaganda: The Formation of Men's Attitudes''. Trans. Konrad Kellen & Jean Lerner. New York: Knopf, 1965. New York: Random House/Vintage 1973.


External links


Website of the Propaganda DepartmentMaopost.com: Vintage Chinese Propaganda PostersUniversity of Westminster China Poster Collection

Stefan Landsberger's Chinese Propaganda Poster PagesJon Sigurdson's Collection of Posters 1963–1983
* ttps://ssl.ubh01.inode.at/artemoto.com/store/ Artemoto Collection of Chinese Propaganda Postersbr>Chinese Propaganda postersChinese Propaganda Poster Art
at
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China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...