Pitch Trailer
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In the
filmmaking Filmmaking (film production) is the process by which a motion picture is produced. Filmmaking involves a number of complex and discrete stages, starting with an initial story, idea, or commission. It then continues through screenwriting, cast ...
industry, a pitch trailer, also known as a concept trailer or proof of concept trailer, is a
movie trailer A trailer (also known as a preview, coming attraction or attraction video) is a commercial advertisement, originally for a feature film that is going to be exhibited in the future at a movie theater/cinema. It is a product of creative and techni ...
produced independently by the filmmaker for the sole purpose of illustrating the concept, style and theme of a
feature film A feature film or feature-length film is a narrative film (motion picture or "movie") with a running time long enough to be considered the principal or sole presentation in a commercial entertainment program. The term ''feature film'' originall ...
. Pitch trailers can be used by film directors, producers or executive producers during the film's planning, crowdfunding or fundraising phase. They are often self-financed and are structured and edited to appear like an ordinary feature film trailer. Pitch trailers are most commonly presented to financiers as a part of the film's pitch. Sometimes, these trailers are used for
casting Casting is a manufacturing process in which a liquid material is usually poured into a mold, which contains a hollow cavity of the desired shape, and then allowed to solidify. The solidified part is also known as a ''casting'', which is ejected ...
purposes and marketing purposes as well.


Examples

Well known examples of feature films produced following a successful concept trailer pitch were ''The Lord of the Rings'' film series, ''
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'' ''
The Hunger Games ''The Hunger Games'' is a series of young adult dystopian novels written by American author Suzanne Collins. The first three novels are part of a trilogy following teenage protagonist Katniss Everdeen, and the fourth book is a prequel set 6 ...
'',Sciretta, Peter
"Kevin Tancharoen’s ‘The Hunger Games’ Pitch Trailer: This Is How Filmmakers Pitch Movies To Studios
Sept 6, 2012, Accessed January 29, 2016
''
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'', ''
Sky Captain and the World of Tomorrow ''Sky Captain and the World of Tomorrow'', often shortened to ''Sky Captain'', is a 2004 science fiction action- adventure film written and directed by Kerry Conran in his directorial debut, and produced by Jon Avnet, Sadie Frost, Jude Law an ...
'', the '' Super Troopers'' films, ''
Iron Sky ''Iron Sky'' is a 2012 comic-science-fiction action film directed by Timo Vuorensola and written by Johanna Sinisalo and Michael Kalesniko.
'', '' Pickings'', '' Miles Ahead'', ''
Hardcore Henry ''Hardcore Henry'' (also known simply as ''Hardcore'' (russian: Хардкор) in some countries) is a 2015 science fiction action film written and directed by Ilya Naishuller (in his feature directorial debut), and produced by Timur Bekmambeto ...
'', ''
Lazer Team ''Lazer Team'' is a 2015 American science fiction action comedy film directed, produced, and co-written by Matt Hullum. The first feature film produced by Rooster Teeth, it stars Burnie Burns, Gavin Free, Michael Jones, Colton Dunn, Allie DeBe ...
'', '' The Peanut Butter Falcon'' and others. Pitch trailers became popular among indie filmmakers who use websites like indiegogo and kickstarter to fund their movies.


See also

*
Golden Trailer Awards The Golden Trailer Awards are an American annual award show for film trailers founded in 1999. The awards also honor the best work in all areas of film and video game marketing, including posters, television advertisements and other media, in ...
*
Movie trailer A trailer (also known as a preview, coming attraction or attraction video) is a commercial advertisement, originally for a feature film that is going to be exhibited in the future at a movie theater/cinema. It is a product of creative and techni ...
* Pitch * Re-cut trailer *
Snipe (theatrical) A snipe in the motion picture exhibition business refers to a few things: * Any material before the feature presentation other than a trailer. "Welcome to our theater," courtesy trailers ("no smoking, littering, talking"), promotions for the snac ...
* Stinger (post-credits scene) *
Teaser trailer A teaser (or more specifically teaser trailer) is a mini- trailer and a form of teaser campaign advertising that focuses on film and television programming. It is a videography pre-release move or television show advertisement. Short in length, te ...
*
Trailer music Trailer music (a subset of production music) is the background music used for film previews, which is not always from the film's soundtrack. The purpose of this music is to complement, support and integrate the sales messaging of the mini-movie t ...


References

Film and video terminology {{film-term-stub