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Pepsi is a
carbonated Carbonation is the chemical reaction of carbon dioxide to give carbonates, bicarbonates, and carbonic acid. In chemistry, the term is sometimes used in place of carboxylation, which refers to the formation of carboxylic acids. In inorganic ch ...
soft drink A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...
manufactured by
PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manuf ...
. Originally created and developed in 1893 by
Caleb Bradham Caleb Davis Bradham (May 27, 1867 – February 19, 1934) was an American pharmacist, best known as the inventor of soft drink Pepsi. Early life Bradham was born Caleb Davis Bradham on May 27, 1867, in Chinquapin, North Carolina to George Washing ...
and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961.


History

Pepsi was first invented in 1893 as "Brad's Drink" by
Caleb Bradham Caleb Davis Bradham (May 27, 1867 – February 19, 1934) was an American pharmacist, best known as the inventor of soft drink Pepsi. Early life Bradham was born Caleb Davis Bradham on May 27, 1867, in Chinquapin, North Carolina to George Washing ...
, who sold the drink at his drugstore in
New Bern, North Carolina New Bern, formerly called Newbern, is a city in Craven County, North Carolina, United States. As of the 2010 census it had a population of 29,524, which had risen to an estimated 29,994 as of 2019. It is the county seat of Craven County and t ...
. It was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve
dyspepsia Indigestion, also known as dyspepsia or upset stomach, is a condition of impaired digestion. Symptoms may include upper abdominal fullness, heartburn, nausea, belching, or upper abdominal pain. People may also experience feeling full earlier t ...
(indigestion) and "Cola" referring to the cola flavor. Some have also suggested that "Pepsi" may have been a reference to the drink aiding digestion like the digestive enzyme
pepsin Pepsin is an endopeptidase that breaks down proteins into smaller peptides. It is produced in the gastric chief cells of the stomach lining and is one of the main digestive enzymes in the digestive systems of humans and many other animals, w ...
, but pepsin itself was never used as an ingredient to Pepsi-Cola. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer
Barney Oldfield Berna Eli "Barney" Oldfield (January 29, 1878 – October 4, 1946) was an American pioneer automobile racer; his "name was synonymous with speed in the first two decades of the 20th century". After success in bicycle racing, he began auto r ...
was the first celebrity to endorse Pepsi, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades. In 1923, the Pepsi-Cola Company entered bankruptcy—in large part due to financial losses incurred by speculating on the wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Megargel was unsuccessful in efforts to find funding to revive the brand and soon Pepsi-Cola's assets were purchased by
Charles Guth Charles George Guth (June 3, 1877May 24, 1948) was an American businessman, who, as executive of the Loft Candy Company, purchased the trademark and the syrup recipe of the twice-bankrupt Pepsi-Cola Company. He was President of Loft Candy Compan ...
, the president of
Loft, Inc. Loft, Inc. was the world's largest maker and seller of candy in the 1920s. It manufactured its own products and distributed them throughout greater New York City and Newark, New Jersey. Happiness Candy Stores, Inc., was controlled by Loft, Inc. ...
Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace
Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...
at his stores' fountains after
The Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, ...
refused to give him additional discounts on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula. On three occasions between 1922 and 1933, the Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola Company, which it declined on each occasion.


Growth in popularity

During the Great Depression, Pepsi gained popularity following the introduction in 1934 of a 12-ounce bottle. Prior to that, Pepsi and Coca-Cola sold their drinks in 6.5-ounce servings for about $0.05 a bottle. With a radio advertising campaign featuring the popular jingle "Nickel, Nickel" – first recorded by the
Tune Twisters The Tune Twisters was an American jazz vocal trio founded in 1934 as The Freshmen by Andy Love, Robert "Bob" Wacker, and Jack Lathrop, who also played guitar. They were featured on radio broadcasts and recorded with jazz artists that included (i) ...
in 1940 – Pepsi encouraged price-conscious consumers to double the volume their nickels could purchase. The jingle is arranged in a way that loops, creating a never-ending tune:
"Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you."
Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled.Jones, Eleanor & Ritzmann, Florian
"Coca-Cola at Home"
Retrieved June 17, 2006.
Pepsi's success under Guth came while the Loft Candy business was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi-Cola company. A long legal battle, '' Guth v. Loft'', then ensued, with the case reaching the
Delaware Supreme Court The Delaware Supreme Court is the sole appellate court in the United States state of Delaware. Because Delaware is a popular haven for corporations, the Court has developed a worldwide reputation as a respected source of corporate law decisions, ...
and ultimately ending in a loss for Guth.


Marketing

From the 1930s through the late 1950s, "
Pepsi-Cola Hits The Spot "D'ye ken John Peel?" – which translates to "Do you know John Peel?" – is a famous Cumberland hunting song written around 1824 by John Woodcock Graves (1795–1886) in celebration of his friend John Peel (1776–1854), an English fox hunter ...
" was the most commonly used slogan in the days of
old-time radio The Golden Age of Radio, also known as the old-time radio (OTR) era, was an era of radio in the United States where it was the dominant electronic home entertainment medium. It began with the birth of commercial radio broadcasting in the early ...
, classic motion pictures and early days of television. Its jingle (conceived in the days when Pepsi cost only five cents) was used in many different forms with different lyrics. With the rise of radio, Pepsi-Cola utilized the services of a young, up-and-coming actress named
Polly Bergen Polly Bergen (born Nellie Paulina Burgin; July 14, 1930 – September 20, 2014) was an American actress, singer, television host, writer and entrepreneur. She won an Emmy Award in 1958 for her performance as Helen Morgan in ''The Helen Mo ...
to promote products, oftentimes, lending her singing talents to the classic "...Hits The Spot" jingle. Film actress
Joan Crawford Joan Crawford (born Lucille Fay LeSueur; March 23, ncertain year from 1904 to 1908was an American actress. She started her career as a dancer in traveling theatrical companies before debuting on Broadway. Crawford was signed to a motion pict ...
, after marrying Pepsi-Cola president Alfred N. Steele became a spokesperson for Pepsi, appearing in commercials, television specials, and televised
beauty pageants A beauty pageant is a competition that has traditionally focused on judging and ranking the physical attributes of the contestants. Pageants have now evolved to include inner beauty, with criteria covering judging of personality, intelligence, ...
on behalf of the company. Crawford also had images of the soft drink placed prominently in several of her later films. When Steele died in 1959, Crawford was appointed to the Board of Directors of Pepsi-Cola, a position she held until 1973, although she was not a board member of the larger PepsiCo, created in 1965. Pepsi has been featured in several films, including ''
Back to the Future ''Back to the Future'' is a 1985 American science fiction film directed by Robert Zemeckis, and written by Zemeckis and Bob Gale. It stars Michael J. Fox, Christopher Lloyd, Lea Thompson, Crispin Glover, and Thomas F. Wilson. Set in 1985, ...
'' (1985), ''
Home Alone ''Home Alone'' is a 1990 American Christmas comedy film directed by Chris Columbus and written and produced by John Hughes. The first film in the ''Home Alone'' franchise, the film stars Macaulay Culkin, Joe Pesci, Daniel Stern, John Hear ...
'' (1990), ''
Wayne's World "Wayne's World" was originally a recurring sketch from the NBC television series ''Saturday Night Live''. It evolved from a segment titled "Wayne's Power Minute" (1987) on the CBC Television series '' It's Only Rock & Roll'', as the main characte ...
'' (1992), ''
Fight Club ''Fight Club'' is a 1999 American film directed by David Fincher and starring Brad Pitt, Edward Norton, and Helena Bonham Carter. It is based on the 1996 novel of the same name by Chuck Palahniuk. Norton plays the unnamed narrator, who is d ...
'' (1999), ''
World War Z ''World War Z: An Oral History of the Zombie War'' is a 2006 zombie apocalyptic horror novel written by American author Max Brooks. The novel is broken into eight chapters: “Warnings”, “Blame”, “The Great Panic”, “Turning the Ti ...
'' (2013), and in films directed by
Spike Lee Shelton Jackson "Spike" Lee (born March 20, 1957) is an American film director, producer, screenwriter, and actor. His production company, 40 Acres and a Mule Filmworks, has produced more than 35 films since 1983. He made his directorial debut ...
. In 1992, the
Pepsi Number Fever Pepsi Number Fever, also known as the 349 incident, was a promotion held by PepsiCo in the Philippines in 1992, which led to riots and the deaths of at least five people. Promotion In February 1992, Pepsi Philippines (PCPPI) announced that t ...
marketing campaign in the
Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
accidentally distributed 800,000 winning bottle caps for a 1 million
peso The peso is the monetary unit of several countries in the Americas, and the Philippines. Originating in the Spanish Empire, the word translates to "weight". In most countries the peso uses the Dollar sign, same sign, "$", as many currencies na ...
grand prize, leading to riots and the deaths of five people. In 1996, PepsiCo launched the highly successful
Pepsi Stuff Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 and then around the world, featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes — that could be ...
marketing strategy. "Project Blue" was launched in several international markets outside the United States in April. The launch included extravagant publicity stunts, such as a Concorde airplane painted in blue colors (which was owned by Air France) and a banner on the Mir space station. The Project Blue design was first tested in the United States in June 1997, and was released worldwide in 1998 to celebrate Pepsi's 100th anniversary. It was at this point, the logo began to be referred to as the Pepsi Globe. In October 2008, Pepsi announced that it would redesign its logo and re-brand many of its products by early 2009. In 2009, Pepsi,
Diet Pepsi Diet Pepsi is a diet carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi with no sugar. First test marketed in 1963 under the name Patio Diet Cola, it was re-branded as ''Diet Pepsi'' the following year, becom ...
, and
Pepsi Max Pepsi Max (also known as Pepsi Black in some countries) is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi. Pepsi Max is still available primarily in Asian and European markets. While Pepsi Max was ...
began using all lower-case fonts for name brands. The brand's blue and red globe trademark became a series of "smiles," with the central white band arcing at different angles depending on the product until 2010. Pepsi released this logo in U.S. in late 2008. It was released in 2009 in
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
, Brazil, Bolivia, Guatemala, Nicaragua, Honduras, El Salvador, Colombia, Argentina, Puerto Rico, Costa Rica, Panama, Chile, Dominican Republic, the Philippines, and Australia. The new logo was released to the rest of the world in 2010. The old logo is still used in several international markets, and has been phased out most recently in
France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...
and
Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
.


Niche marketing

Walter Mack was named the new president of Pepsi-Cola and guided the company through the 1940s. Mack, who supported
progressive Progressive may refer to: Politics * Progressivism, a political philosophy in support of social reform ** Progressivism in the United States, the political philosophy in the American context * Progressive realism, an American foreign policy par ...
causes, noticed that the company's strategy of using advertising for a general audience either ignored
African American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ens ...
s or used ethnic stereotypes in portraying Blacks. Up until the 1940s, the full revenue potential of what was called "the Negro market" was largely ignored by white-owned manufacturers in the U.S. Mack realized that Black people were an untapped
niche market A niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it ...
and that Pepsi stood to gain market share by targeting its advertising directly towards them. To this end, he hired Hennan Smith, an advertising executive "from the Negro newspaper field" to lead an all-black sales team, which had to be cut due to the onset of World War II. In 1947, Walter Mack resumed his efforts, hiring Edward F. Boyd to lead a twelve-man team. They came up with advertising portraying black Americans in a positive light, such as one with a smiling mother holding a six pack of Pepsi while her son (a young
Ron Brown Ronald Harmon Brown (August 1, 1941 – April 3, 1996) was an American politician. He served as the United States Secretary of Commerce during the first term of President of the United States, President Bill Clinton. Prior to this he was chairm ...
, who grew up to be
Secretary of Commerce The United States secretary of commerce (SecCom) is the head of the United States Department of Commerce. The secretary serves as the principal advisor to the president of the United States on all matters relating to commerce. The secretary rep ...
) reaches up for one. Another ad campaign, titled "Leaders in Their Fields", profiled twenty prominent African Americans such as
Nobel Peace Prize The Nobel Peace Prize is one of the five Nobel Prizes established by the will of Swedish industrialist, inventor and armaments (military weapons and equipment) manufacturer Alfred Nobel, along with the prizes in Nobel Prize in Chemistry, Chemi ...
winner
Ralph Bunche Ralph Johnson Bunche (; August 7, 1904 – December 9, 1971) was an American political scientist, diplomat, and leading actor in the mid-20th-century decolonization process and US civil rights movement, who received the 1950 Nobel Peace Prize f ...
and photographer
Gordon Parks Gordon Roger Alexander Buchanan Parks (November 30, 1912 – March 7, 2006) was an American photographer, composer, author, poet, and film director, who became prominent in U.S. documentary photojournalism in the 1940s through 1970s—particu ...
. Boyd also led a sales team composed entirely of blacks around the country to promote Pepsi.
Racial segregation Racial segregation is the systematic separation of people into race (human classification), racial or other Ethnicity, ethnic groups in daily life. Racial segregation can amount to the international crime of apartheid and a crimes against hum ...
and
Jim Crow laws The Jim Crow laws were state and local laws enforcing racial segregation in the Southern United States. Other areas of the United States were affected by formal and informal policies of segregation as well, but many states outside the Sout ...
were still in place throughout much of the U.S.; Boyd's team faced a great deal of discrimination as a result, from insults by Pepsi co-workers to threats by the
Ku Klux Klan The Ku Klux Klan (), commonly shortened to the KKK or the Klan, is an American white supremacist, right-wing terrorist, and hate group whose primary targets are African Americans, Jews, Latinos, Asian Americans, Native Americans, and ...
. On the other hand, it was able to use its anti-racism stance as a selling point, attacking Coke's reluctance to hire blacks and support by the chairman of The Coca-Cola Company for segregationist
governor of Georgia The governor of Georgia is the head of government of Georgia and the commander-in-chief of the state's military forces. The governor also has a duty to enforce state laws, the power to either veto or approve bills passed by the Georgia Legisl ...
Herman Talmadge Herman Eugene Talmadge (August 9, 1913 – March 21, 2002) was an American politician who served as governor of Georgia in 1947 and from 1948 to 1955 and as a U.S. Senator from Georgia from 1957 to 1981. Talmadge, a Democrat, served during a tim ...
. As a result, Pepsi's market share as compared to Coca-Cola's shot up dramatically in the 1950s with African American soft-drink consumers three times more likely to purchase Pepsi over Coke. After the sales team visited Chicago, Pepsi's share in the city overtook that of Coke for the first time. Journalist Stephanie Capparell interviewed six men who were on the team in the late 1940s. The team members had a grueling schedule, working seven days a week, morning and night, for weeks on end. They visited bottlers, churches, ladies groups, schools, college campuses, YMCAs, community centers, insurance conventions, teacher and doctor conferences, and various civic organizations. They got famous jazzmen such as
Duke Ellington Edward Kennedy "Duke" Ellington (April 29, 1899 – May 24, 1974) was an American jazz pianist, composer, and leader of his eponymous jazz orchestra from 1923 through the rest of his life. Born and raised in Washington, D.C., Ellington was based ...
and Lionel Hampton to promote Pepsi from the stage. No group was too small or too large to target for a promotion. Pepsi advertisements avoided the stereotypical images common in the major media that depicted
Aunt Jemima Pearl Milling Company (formerly known as Aunt Jemima from 1889 to 2021) is an American breakfast brand for pancake mix, syrup, and other breakfast food products. The original version of the pancake mix for the brand was developed in 1888–188 ...
s and Uncle Bens, whose role was to draw a smile from white customers. Instead, it portrayed black customers as self-confident middle-class citizens who showed very good taste in their soft drinks. They were economical too, as Pepsi bottles were twice the size. This focus on the market for black people caused some consternation within the company and among its affiliates. It did not want to seem focused on black customers for fear white customers would be pushed away. In a national meeting, Mack tried to assuage the 500 bottlers in attendance by pandering to them, saying "We don't want it to become known as a nigger drink." After Mack left the company in 1950, support for the black sales team faded and it was cut. Boyd was replaced in 1952 by
Harvey C. Russell Jr. Harvey Clarence Russell Jr. was the vice president of PepsiCo and made history as the first Black officer of a major U.S. multinational corporation. He was also the Co-Chairman of the Congressional Black Caucus Dinner. PepsiCo established the Glob ...
, who was notable for his marketing campaigns towards black youth in New Orleans. These campaigns, held at locales attended largely by black children, would encourage children to collect Pepsi bottle caps, which they could then exchange for rewards. One example is Pepsi's 1954 "Pepsi Day at the Beach" event, where New Orleans children could ride rides at an amusement park in exchange for Pepsi bottle caps. By the end of the event, 125,000 bottle caps been collected. According to ''The Pepsi Cola World'', the New Orleans campaign was a success; once people's supply of bottle caps ran out, the only way they could get more was to buy more Pepsi.


Rivalry with Coca-Cola

According to Consumer Reports, in the 1970s, the rivalry continued to heat up the market. Pepsi conducted
blind taste test In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975. Additionally, taste tests are sometime ...
s in stores, in what was called the "
Pepsi Challenge The Pepsi Challenge is an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota, an event sponsored by Pepsi. Method The challenge originally took th ...
". These tests suggested that more consumers preferred the taste of Pepsi to Coca-Cola. The sales of Pepsi started to climb, and Pepsi kicked off the "Challenge" across the nation. This became known as the "cola wars". In 1985,
The Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, ...
, amid much publicity, changed its formula. The theory has been advanced that
New Coke New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by The Coca-Cola Company in April 1985. It was renamed Coke II in 1990 and discontinued in July 2002. By 1985, Coca-Cola had been losing market share to ...
, as the reformulated drink came to be known, was invented specifically in response to the Pepsi Challenge. However, a consumer backlash led to Coca-Cola quickly reintroducing the original formula as "Coca-Cola Classic". In 1989,
Billy Joel William Martin Joel (born May 9, 1949) is an American singer, pianist and songwriter. Commonly nicknamed the "Piano Man (song), Piano Man" after his album and signature song of the same name, he has led a commercially successful career as a solo ...
mentioned the rivalry between the two companies in the song "
We Didn't Start the Fire "We Didn't Start the Fire" is a song written and published by American musician Billy Joel. The song was released as a single on September 18, 1989, and later released as part of Joel's album '' Storm Front'' on October 17, 1989. A list song, i ...
". The line "Rock & Roller Cola Wars" refers to Pepsi and Coke's usage of various musicians in advertising campaigns. Coke used
Paula Abdul Paula Julie Abdul (born June 19, 1962) is an American singer, dancer, choreographer, actress, and television personality. She began her career as a cheerleader for the Los Angeles Lakers at the age of 18 and later became the head choreograph ...
, while Pepsi used
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over a ...
. Both companies then competed to get other musicians to advertise its beverages. According to ''
Beverage Digest ''Beverage Digest'' is a privately-owned subscription publication covering the global non-alcoholic beverage industry. The company was founded in 1982 by Jesse Meyers and sells premium market intelligence and data. ''Beverage Digest'' organizes ...
''s 2008 report on carbonated soft drinks, PepsiCo's U.S. market share is 30.8 percent, while The Coca-Cola Company's is 42.7 percent. Coca-Cola outsells Pepsi in most parts of the U.S., notable exceptions being central
Appalachia Appalachia () is a cultural region in the Eastern United States that stretches from the Southern Tier of New York State to northern Alabama and Georgia. While the Appalachian Mountains stretch from Belle Isle in Newfoundland and Labrador, Ca ...
,
North Dakota North Dakota () is a U.S. state in the Upper Midwest, named after the Native Americans in the United States, indigenous Dakota people, Dakota Sioux. North Dakota is bordered by the Canadian provinces of Saskatchewan and Manitoba to the north a ...
, and
Utah Utah ( , ) is a state in the Mountain West subregion of the Western United States. Utah is a landlocked U.S. state bordered to its east by Colorado, to its northeast by Wyoming, to its north by Idaho, to its south by Arizona, and to it ...
. In the city of Buffalo, New York, Pepsi outsells Coca-Cola by a two-to-one margin. Overall, Coca-Cola continues to outsell Pepsi in almost all areas of the world. However, exceptions include:
Oman Oman ( ; ar, عُمَان ' ), officially the Sultanate of Oman ( ar, سلْطنةُ عُمان ), is an Arabian country located in southwestern Asia. It is situated on the southeastern coast of the Arabian Peninsula, and spans the mouth of t ...
,
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
,
Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in Western Asia. It covers the bulk of the Arabian Peninsula, and has a land area of about , making it the fifth-largest country in Asia, the second-largest in the A ...
,
Pakistan Pakistan ( ur, ), officially the Islamic Republic of Pakistan ( ur, , label=none), is a country in South Asia. It is the world's List of countries and dependencies by population, fifth-most populous country, with a population of almost 24 ...
, the
Dominican Republic The Dominican Republic ( ; es, República Dominicana, ) is a country located on the island of Hispaniola in the Greater Antilles archipelago of the Caribbean region. It occupies the eastern five-eighths of the island, which it shares wit ...
,
Guatemala Guatemala ( ; ), officially the Republic of Guatemala ( es, República de Guatemala, links=no), is a country in Central America. It is bordered to the north and west by Mexico; to the northeast by Belize and the Caribbean; to the east by H ...
, the
Canadian provinces Within the geographical areas of Canada, the ten provinces and three territories are sub-national administrative divisions under the jurisdiction of the Canadian Constitution. In the 1867 Canadian Confederation, three provinces of British North ...
of
Quebec Quebec ( ; )According to the Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is one of the thirtee ...
,
Newfoundland and Labrador Newfoundland and Labrador (; french: Terre-Neuve-et-Labrador; frequently abbreviated as NL) is the easternmost province of Canada, in the country's Atlantic region. The province comprises the island of Newfoundland and the continental region ...
,
Nova Scotia Nova Scotia ( ; ; ) is one of the thirteen provinces and territories of Canada. It is one of the three Maritime provinces and one of the four Atlantic provinces. Nova Scotia is Latin for "New Scotland". Most of the population are native Eng ...
, and
Prince Edward Island Prince Edward Island (PEI; ) is one of the thirteen Provinces and territories of Canada, provinces and territories of Canada. It is the smallest province in terms of land area and population, but the most densely populated. The island has seve ...
, and
Northern Ontario Northern Ontario is a primary geographic and quasi-administrative region of the Canadian province of Ontario, the other primary region being Southern Ontario. Most of the core geographic region is located on part of the Superior Geological Provi ...
. Pepsi had long been the drink of
French-Canadian French Canadians (referred to as Canadiens mainly before the twentieth century; french: Canadiens français, ; feminine form: , ), or Franco-Canadians (french: Franco-Canadiens), refers to either an ethnic group who trace their ancestry to Fr ...
s, and it continues to hold its dominance by relying on local Québécois celebrities (especially
Claude Meunier Claude Meunier (born September 4, 1951) is a Canadian actor, dramaturge, comedian and film director. Meunier was born in Montreal, Quebec and studied law at the Université de Montréal. Filmography Author Television * 1976 - '' La Fricas ...
, of ''
La Petite Vie ''La petite vie'' was first a stage sketch of the comedy duo Ding et Dong, formed by Claude Meunier and Serge Thériault, and later a hit Quebec television sitcom aired by Radio-Canada from 1993 to 1999. In total, 59 episodes were created plus 3 s ...
'' fame) to sell its product. PepsiCo introduced the Quebec slogan "here, it's Pepsi" (''Ici, c'est Pepsi'') in response to Coca-Cola ads proclaiming "Around the world, it's Coke" (''Partout dans le monde, c'est Coke''). As of 2012, Pepsi is the third most popular carbonated drink in India, with a 15% market share, behind Sprite and
Thums Up Thums Up is an Indian multinational brand of cola in India. It was introduced in 1977 to offset the withdrawal of The Coca-Cola Company from India. The brand was later bought by Coca-Cola who re-launched it in order to fight against Pepsi to c ...
. In comparison, Coca-Cola is the fourth most popular carbonated drink, occupying a mere 8.8% of the Indian market share. By most accounts, Coca-Cola was India's leading soft drink until 1977, when it left India because of the new foreign exchange laws which mandated majority shareholding in companies to be held by Indian shareholders. The Coca-Cola Company was unwilling to dilute its stake in its Indian unit as required by the
Foreign Exchange Regulation Act The Foreign Exchange Management Act, 1999 (FEMA), is an Act of the Parliament of India "to consolidate and amend the law relating to foreign exchange with the objective of facilitating external trade and payments and for promoting the orderly d ...
(FERA), thus sharing its formula with an entity in which it did not have majority shareholding. In 1988, PepsiCo gained entry to India by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991, when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. In 1993, The Coca-Cola Company returned in pursuance of India's
Liberalization Liberalization or liberalisation (British English) is a broad term that refers to the practice of making laws, systems, or opinions less severe, usually in the sense of eliminating certain government regulations or restrictions. The term is used m ...
policy. In Russia, Pepsi initially had a larger market share than Coke, but it was undercut once the
Cold War The Cold War is a term commonly used to refer to a period of geopolitical tension between the United States and the Soviet Union and their respective allies, the Western Bloc and the Eastern Bloc. The term '' cold war'' is used because the ...
ended. In 1972, PepsiCo struck a barter agreement with the then government of the
Soviet Union The Soviet Union,. officially the Union of Soviet Socialist Republics. (USSR),. was a transcontinental country that spanned much of Eurasia from 1922 to 1991. A flagship communist state, it was nominally a federal union of fifteen national ...
, in which PepsiCo was granted exportation and Western marketing rights to
Stolichnaya Stolichnaya (russian: Столичная) is a vodka made of wheat and rye grain. It is a well-known Soviet brand. Since the dissolution of the Soviet Union the ownership of Stolichnaya has been disputed between the Russian state-owned compan ...
vodka in exchange for importation and Soviet marketing of Pepsi. This exchange led to Pepsi being the first foreign product sanctioned for sale in the Soviet Union. Reminiscent of the way that Coca-Cola became a cultural icon and its global spread spawned words like "
cocacolonization ''Cocacolonization'' (alternatively ''coca-colonization'') refers to the globalization of American culture (also referred to as Americanization) pushed through popular American products such as soft drink brand The Coca-Cola Company, Coca-Cola. I ...
", Pepsi-Cola and its relation to the Soviet system turned it into an icon. In the early 1990s, the term "Pepsi-stroika" began appearing as a pun on "
perestroika ''Perestroika'' (; russian: links=no, перестройка, p=pʲɪrʲɪˈstrojkə, a=ru-perestroika.ogg) was a political movement for reform within the Communist Party of the Soviet Union (CPSU) during the late 1980s widely associated wit ...
", the reform policy of the Soviet Union under
Mikhail Gorbachev Mikhail Sergeyevich Gorbachev (2 March 1931 – 30 August 2022) was a Soviet politician who served as the 8th and final leader of the Soviet Union from 1985 to dissolution of the Soviet Union, the country's dissolution in 1991. He served a ...
. Critics viewed the policy as an attempt to usher in Western products in deals there with the old elites. Pepsi, as one of the first American products in the Soviet Union, became a symbol of that relationship and the Soviet policy. This was reflected in Russian author
Victor Pelevin Victor Olegovich Pelevin ( rus, Виктор Олегович Пелевин, p=ˈvʲiktər ɐˈlʲɛɡəvʲɪtɕ pʲɪˈlʲevʲɪn; born 22 November 1962) is a Russian fiction writer. His novels include ''Omon Ra'' (1992), ''The Life of Insects ...
's book '' Generation P''. In 1992, following the
dissolution of the Soviet Union The dissolution of the Soviet Union, also negatively connoted as rus, Разва́л Сове́тского Сою́за, r=Razvál Sovétskogo Soyúza, ''Ruining of the Soviet Union''. was the process of internal disintegration within the Sov ...
, Coca-Cola was introduced to the Russian market. As it came to be associated with the new system and Pepsi with the old, Coca-Cola rapidly captured a significant market share that might otherwise have required years to achieve. By July 2005, Coca-Cola enjoyed a market share of 19.4 percent, followed by Pepsi with 13 percent. Pepsi was introduced in Romania in 1966, during the early liberalization policies of
Nicolae Ceaușescu Nicolae Ceaușescu ( , ;  – 25 December 1989) was a Romanian communist politician and dictator. He was the general secretary of the Romanian Communist Party from 1965 to 1989, and the second and last Communist leader of Romania. He was ...
, opening up a factory at
Constanța Constanța (, ; ; rup, Custantsa; bg, Кюстенджа, Kyustendzha, or bg, Констанца, Konstantsa, label=none; el, Κωνστάντζα, Kōnstántza, or el, Κωνστάντια, Kōnstántia, label=none; tr, Köstence), histo ...
in 1967. This was done as a barter agreement similar to the one in the USSR, however, Romanian wine would be sold in the United States instead. The product quickly became popular, especially among young people, but due to the austerity measures imposed in the 1980s, the product became scarce and rare to find. Starting from 1991, PepsiCo entered the new Romanian market economy, and still maintains a bigger popularity than its competitor, Coca-Cola, introduced in Romania in 1992, despite heavy competition during the 1990s (sometime between 2000 and 2005, Pepsi overtook Coca-Cola in sales in Romania). Pepsi did not sell soft drinks in Israel until 1991. Many Israelis and some American Jewish organizations attributed Pepsi's previous reluctance to expand operations in Israel to fears of an Arab boycott. Pepsi, which has a large and lucrative business in the Arab world, denied that, saying that economic, rather than political, reasons kept it out of Israel.


Pepsiman

Pepsiman is an official Pepsi mascot from Pepsi's
Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
ese corporate branch, created sometime around the mid-1990s. Pepsiman took on three different outfits, each one representing the current style of the Pepsi can in distribution. Twelve commercials were created featuring the character. His role in the advertisements is to appear with Pepsi to thirsty people or people craving soda. Pepsiman happens to appear at just the right time with the product. After delivering the beverage, sometimes Pepsiman would encounter a difficult and action-oriented situation which would result in injury. Pepsiman is mostly silent, and he has no face except for a hole that opens up whenever he delivers a Pepsi. Another more minor mascot, Pepsiwoman, also featured in a few of her own commercials for
Pepsi Twist Pepsi Twist is a lemon flavored cola, marketed by PepsiCo as an alternative to regular Pepsi. History The first incarnation of Pepsi Light was cola and lemon flavor with 50% fewer calories. It was soon replaced with lemon-flavored diet cola of ...
; her appearance is basically a female Pepsiman wearing a lemon-shaped balaclava. In 1994,
Sega-AM2 previously known as is a video game development team within the Japanese multinational video game developer Sega. Yu Suzuki, who had previously developed arcade games for Sega including ''Hang-On'' and ''Out Run'', was the first manager of t ...
released the
Sega Saturn The is a home video game console developed by Sega and released on November 22, 1994, in Japan, May 11, 1995, in North America, and July 8, 1995, in Europe. Part of the fifth generation of video game consoles, it was the successor to the succ ...
version of its arcade fighting game ''
Fighting Vipers ''Fighting Vipers'' (ファイティングバイパーズ'' Faitingu Vaipāzu'') is a 3D fighting video game developed by Sega AM2. It uses the same game engine as AM2's ''Virtua Fighter 2'' but features enclosed arenas and an armor mechanic, and ...
''. In this game, Pepsiman was included as a special character, with his specialty listed as being the ability to "quench one's thirst." He does not appear in any other version or sequel. In 1999,
KID Kid, Kids, KIDS, and K.I.D.S. may refer to: Common meanings * Colloquial term for a child or other young person ** Also for a parent's offspring regardless of age * Engage in joking * Young goats * The goat meat of young goats * Kidskin, leath ...
developed a
video game Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This fee ...
for the
PlayStation is a video gaming brand that consists of five home video game consoles, two handhelds, a media center, and a smartphone, as well as an online service and multiple magazines. The brand is produced by Sony Interactive Entertainment, a divisi ...
entitled '' Pepsiman''. As the titular character, the player runs "on rails" (forced motion on a scrolling linear path), skateboards, rolls, and stumbles through various areas, avoiding dangers and collecting cans of Pepsi, all while trying to reach a thirsty person as in the commercials.


Electric trucks

Elon Musk Elon Reeve Musk ( ; born June 28, 1971) is a business magnate and investor. He is the founder, CEO and chief engineer of SpaceX; angel investor, CEO and product architect of Tesla, Inc.; owner and CEO of Twitter, Inc.; founder of The Bori ...
announced that Tesla is starting
Tesla Semi The Tesla Semi is a battery electric Class 8 semi-truck by Tesla, Inc. The truck is powered by three motors, and is claimed by Tesla to have approximately three times the power of a typical diesel semi truck, a range of , and operate at an e ...
production in 2022 October and that Pepsi is going to get the first
electric truck An electric truck is an electric vehicle Electric-vehicle battery, powered by batteries designed to transport cargo, carry specialized payloads, or perform other utilitarian work. Electric trucks have serviced niche applications like milk flo ...
s starting December.


Sports sponsorships

Pepsi has official sponsorship deals with the
National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ...
,
National Hockey League The National Hockey League (NHL; french: Ligue nationale de hockey—LNH, ) is a professional ice hockey league in North America comprising 32 teams—25 in the United States and 7 in Canada. It is considered to be the top ranked professional ...
, and
National Basketball Association The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United S ...
. In 2007, and from 2013 to 2022, Pepsi sponsored the
NFL The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the major ...
's
Super Bowl halftime shows Halftime shows are a tradition during American football games at all levels of competition. Entertainment during the Super Bowl, the annual championship game of the National Football League (NFL), represents a fundamental link to pop culture, w ...
. It was the sponsor of
Major League Soccer Major League Soccer (MLS) is a men's professional soccer league sanctioned by the United States Soccer Federation, which represents the sport's highest level in the United States. The league comprises 29 teams—26 in the U.S. and 3 in Canada ...
until December 2015 and
Major League Baseball Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (AL), ...
until April 2017, both leagues signing deals with Coca-Cola. From 1999 to 2020, Pepsi also had the
naming rights Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event, typically for a defined period of t ...
to the
Pepsi Center Ball Arena (formerly known as Pepsi Center) is a multi-purpose indoor arena located in Denver, Colorado. It is situated at Speer Boulevard, a main thoroughfare in downtown Denver, and is served by two nearby exits off Interstate 25. A light r ...
, an indoor sports and entertainment facility in
Denver Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...
, Colorado, until the venue's new naming rights were announced on October 22, 2020. In 1997, after his sponsorship with Coca-Cola ended, retired
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...
Sprint Cup Series The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971 ...
driver turned
Fox NASCAR ''NASCAR on Fox'', also known as ''Fox NASCAR'', is the branding used for broadcasts of NASCAR races produced by Fox Sports and have aired on the Fox television network in the United States since 2001. Speed, a motorsports-focused cable channel ...
announcer
Jeff Gordon Jeffery Michael Gordon (born August 4, 1971) is an American former professional stock car racing driver, who is the Vice Chairman for Hendrick Motorsports. He raced full-time from 1993 to 2015, driving the No. 24 Chevrolet for Hendrick M ...
signed a long-term contract with Pepsi, and he drives with the Pepsi logos on his car with various paint schemes for about 2 races each year, usually a darker paint scheme during nighttime races. Pepsi has remained as one of his sponsors ever since. Pepsi has also sponsored the
NFL Rookie of the Year award Various entities present a National Football League Rookie of the Year Award each season to the top rookie(s) in the National Football League (NFL). The NFL considers the (rookie) of the year awards by the Associated Press (AP) to be its official ...
since 2002. Pepsi has the first global sponsorship deals with the
UEFA Champions League The UEFA Champions League (abbreviated as UCL, or sometimes, UEFA CL) is an annual club football competition organised by the Union of European Football Associations (UEFA) and contested by top-division European clubs, deciding the competit ...
and the
UEFA Women's Champions League The UEFA Women's Champions League, previously called the UEFA Women's Cup (2001–2009), is a European women's association football competition. It involves the top club teams from countries affiliated with the European governing body UEFA. The ...
starting in the 2015–16 season along with the sister brand,
Pepsi Max Pepsi Max (also known as Pepsi Black in some countries) is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi. Pepsi Max is still available primarily in Asian and European markets. While Pepsi Max was ...
and became the global sponsor of the competition. Pepsi also has sponsorship deals in
international cricket International cricket matches are played between teams representing their nations, normally organised by the International Cricket Council (ICC). The main forms are Test matches, One-Day matches and Twenty20 matches. Most games are played ...
teams. The
Pakistani national cricket team The Pakistan national cricket team or Pak cricket team, often referred to as the Shaheens (), Green Shirts, Men in Green and Cornered Tigers is administered by the Pakistan Cricket Board (PCB). The team is a Full Member of the International C ...
is one of the teams that the brand sponsors. The team wears the Pepsi logo on the front of their test and ODI test match clothing. The
Buffalo Bisons The Buffalo Bisons (known colloquially as the Herd) are a Minor League Baseball team of the International League and the Triple-A affiliate of the Toronto Blue Jays. Located in Buffalo, New York, the team plays their home games at Sahlen Fiel ...
, an
American Hockey League The American Hockey League (AHL) is a professional ice hockey league based in the United States and Canada that serves as the primary Minor league#Ice hockey, developmental league for the National Hockey League (NHL). Since the 2010–11 AHL se ...
team, was sponsored by Pepsi-Cola in its later years; the team adopted the beverage's red, white, and blue color scheme along with a modification of the Pepsi logo (with the word "Buffalo" in place of the Pepsi-Cola wordmark). The Bisons ceased operations in 1970, making way for the
Buffalo Sabres The Buffalo Sabres are a professional ice hockey team based in Buffalo, New York. The Sabres compete in the National Hockey League (NHL) as a member of the Atlantic Division in the Eastern Conference. The team was established in 1970, along w ...
of the NHL. Pepsi also has been a sponsor of the
Carolina Hurricanes The Carolina Hurricanes (colloquially known as the Canes) are a professional ice hockey team based in Raleigh, North Carolina. They compete in the National Hockey League (NHL) as a member of the Metropolitan Division in the Eastern Conference, ...
of the
National Hockey League The National Hockey League (NHL; french: Ligue nationale de hockey—LNH, ) is a professional ice hockey league in North America comprising 32 teams—25 in the United States and 7 in Canada. It is considered to be the top ranked professional ...
since the team moved to North Carolina in 1997. In 2017, Pepsi was the jersey sponsor of the
Papua New Guinea national basketball team The Papua New Guinea national basketball team is the team that represents Papua New Guinea in international basketball and is a member of FIBA Oceania. It is administered by the Basketball Federation of Papua New Guinea. Competitive record Sum ...
.


Ingredients

In the United States, Pepsi is made with carbonated water,
high fructose corn syrup High-fructose corn syrup (HFCS), also known as glucose–fructose, isoglucose and glucose–fructose syrup, is a sweetener made from corn starch. As in the production of conventional corn syrup, the starch is broken down into glucose by enzym ...
,
caramel color Caramel color or caramel coloring is a water-soluble food coloring. It is made by heat treatment of carbohydrates (sugars), in general in the presence of acids, alkalis, or salts, in a process called caramelization. It is more fully oxidized than ...
,
sugar Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose, fructose, and galactose. Compound sugars, also called disaccharides or double ...
,
phosphoric acid Phosphoric acid (orthophosphoric acid, monophosphoric acid or phosphoric(V) acid) is a colorless, odorless phosphorus-containing solid, and inorganic compound with the chemical formula . It is commonly encountered as an 85% aqueous solution, w ...
,
caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine class. It is mainly used recreationally as a cognitive enhancer, increasing alertness and attentional performance. Caffeine acts by blocking binding of adenosine t ...
,
citric acid Citric acid is an organic compound with the chemical formula HOC(CO2H)(CH2CO2H)2. It is a colorless weak organic acid. It occurs naturally in citrus fruits. In biochemistry, it is an intermediate in the citric acid cycle, which occurs in t ...
, and
natural flavors A flavoring (or flavouring), also known as flavor (or flavour) or flavorant, is a food additive used to improve the taste or smell of food. It changes the perceptual impression of food as determined primarily by the chemoreceptors of the gustat ...
. A can of Pepsi (12 fl ounces) has 41 grams of
carbohydrates In organic chemistry, a carbohydrate () is a biomolecule consisting of carbon (C), hydrogen (H) and oxygen (O) atoms, usually with a hydrogen–oxygen atom ratio of 2:1 (as in water) and thus with the empirical formula (where ''m'' may or may ...
(all from sugars), 30 mg of
sodium Sodium is a chemical element with the symbol Na (from Latin ''natrium'') and atomic number 11. It is a soft, silvery-white, highly reactive metal. Sodium is an alkali metal, being in group 1 of the periodic table. Its only stable iso ...
, 0 grams of
fat In nutrition science, nutrition, biology, and chemistry, fat usually means any ester of fatty acids, or a mixture of such chemical compound, compounds, most commonly those that occur in living beings or in food. The term often refers spec ...
, 0 grams of
protein Proteins are large biomolecules and macromolecules that comprise one or more long chains of amino acid residues. Proteins perform a vast array of functions within organisms, including catalysing metabolic reactions, DNA replication, respo ...
, 38 mg of caffeine, and 150
calories The calorie is a unit of energy. For historical reasons, two main definitions of "calorie" are in wide use. The large calorie, food calorie, or kilogram calorie was originally defined as the amount of heat needed to raise the temperature of on ...
. Pepsi has 10 more calories and two more grams of sugar and carbohydrates than Coca-Cola.
Caffeine-Free Pepsi Caffeine-Free Pepsi is a version of the cola Pepsi that omits the caffeine that is customarily part of a cola. It was introduced, under the brand name "Pepsi Free", in 1982 by PepsiCo as the first major-brand caffeine-free cola sold in years. A ...
contains the same ingredients but without the caffeine.


Variants


Fictional drinks

Pepsi Perfect: A vitamin-enriched Pepsi variation in special
bottle A bottle is a narrow-necked container made of an impermeable material (such as glass, plastic or aluminium) in various shapes and sizes that stores and transports liquids. Its mouth, at the bottling line, can be sealed with an internal stopp ...
shown in the movie ''
Back to the Future Part II ''Back to the Future Part II'' is a 1989 American science fiction film directed by Robert Zemeckis from a screenplay by Bob Gale and a story by both. It is the sequel to the 1985 film ''Back to the Future'' and the second installment in the ' ...
'' in scenes set in the year 2015. This was later released as a limited-edition drink. Only 6,500 bottles were available for $20.15, they have since been sold for hundreds of dollars on
eBay eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became a ...
.


See also

* Pepsi spokespeople *
Pepsi Max Big One The Big One, formerly known as the Pepsi Max Big One, is a steel roller coaster located at Blackpool Pleasure Beach in Blackpool, Lancashire, United Kingdom. Designed by Ron Toomer and manufactured by Arrow Dynamics, the ride opened to the pub ...
(roller coaster) * Pepsi Orange Streak (roller coaster) * Pepsi Python (roller coaster) *
Mountain Dew Mountain Dew, stylized as Mtn Dew, is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Brid ...
*
AMP Energy #REDIRECT Amp {{Redirect category shell, {{R from other capitalisation{{R from ambiguous page ...
* Citrus Blast


References

Notes Bibliography * ''Beverage World Magazine'', January 1998, "Celebrating a Century of Refreshment: Pepsi — The First 100 Years" * Stoddard, Bob. ''Pepsi-Cola – 100 Years'' (1997), General Publishing Group, Los Angeles, California * "''History & Milestones''" (1996), Pepsi packet * Louis, J.C. & Yazijian, Harvey Z. "The Cola Wars" (1980), Everest House, Publishers, New York


External links

* * * {{Authority control PepsiCo cola brands Products introduced in 1898 American drinks Patent medicines 1893 establishments in North Carolina Caffeinated soft drinks