Patrón is a brand of

tequila Tequila (; ) is a liquor, distilled beverage made from the Agave tequilana, blue agave plant, primarily in the area surrounding the city of Tequila, Jalisco, Tequila northwest of Guadalajara, Jalisco, Guadalajara, and in the Jaliscan Highlands ...

products by the Patrón Spirits Company with 40% Alcohol in each bottle. Patrón Tequilas, like all tequilas, are produced in

Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...

from the "corazon" (heart or core) of the

blue agave ''Agave tequilana'', commonly called blue agave () or tequila agave, is an agave plant that is an important economic product of Jalisco, Mexico, due to its role as the base ingredient of tequila, a popular distilled beverage. The high productio ...

plant. Everything including the barrels, corks, and bottles are handcrafted at their distilleries.

History

The original ''Patrón Tequila'' was produced by ''Casa 7 Leguas'', one of the oldest Mexican distilleries. St. Maarten Spirits (owners

John Paul DeJoria John Paul Jones DeJoria (born April 13, 1944) is an American entrepreneur, self-made billionaire and philanthropist best known as a co-founder of the Paul Mitchell line of hair products and The Patrón Spirits Company. Due to his personal car ...

and Martin Crowley) purchased the brand rights in 1989 and in 2002 production moved to a new distillery. In 2000, Ed Brown, co-founder of Patrón and former Seagram executive, took over as CEO. Following the

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

strategy of

Grey Goose The waterfowl genus ''Anser'' includes the grey geese and the white geese. It belongs to the true geese and swan subfamily (Anserinae). The genus has a Holarctic distribution, with at least one species breeding in any open, wet habitats in th ...

, Patrón presented its tequila as "premium" and signaled "taste and sophistication" through individually-numbered glass bottles. The target audience is mostly

vodka Vodka ( pl, wódka , russian: водка , sv, vodka ) is a clear distilled alcoholic beverage. Different varieties originated in Poland, Russia, and Sweden. Vodka is composed mainly of water and ethanol but sometimes with traces of impuritie ...

drinkers in

nightclub A nightclub (music club, discothèque, disco club, or simply club) is an entertainment venue during nighttime comprising a dance floor, lightshow, and a stage for live music or a disc jockey (DJ) who plays recorded music. Nightclubs gener ...

s and trendy

bar Bar or BAR may refer to: Food and drink * Bar (establishment), selling alcoholic beverages * Candy bar * Chocolate bar Science and technology * Bar (river morphology), a deposit of sediment * Bar (tropical cyclone), a layer of cloud * Bar (u ...

s. Through persistent references by

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

and hip hop singers, and by

Lil Jon Jonathan H. Smith (born January 17, 1971) better known by his stage name Lil Jon, is an American rapper, producer and former frontman of the rap group Lil Jon & the East Side Boyz. He was instrumental in the emergence of the hip hop subgenre cru ...

in particular, Patrón has become a fixture of

popular culture Popular culture (also called mass culture or pop culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as, popular art or mass art) and objects that are dominant or prevalent in a ...

. In January 2018, Patrón was sold to

Bacardi Bacardi Limited (; ) is one of the largest privately held, family-owned spirits companies in the world. Originally known for its Bacardi brand of white rum, it now has a portfolio of more than 200 brands and labels. Founded in Cuba in 1862 an ...

, the world's largest privately held spirits company, for $5.1 billion. The brand logo is set in the

Algerian Algerian may refer to: * Something of, or related to Algeria * Algerian people This article is about the demographic features of the population of Algeria, including population density, ethnicity, education level, health of the populace, econo ...

typeface.

Varieties

Varieties include a tequila-

coffee Coffee is a drink prepared from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulant, stimulating effect on humans, primarily due to its caffeine content. It is the most popular hot drink in the world. S ...

blend known as Patrón XO Cafe, a tequila-chocolate-coffee blend known as Patrón XO Cafe Dark Cocoa, and an orange liqueur known as Patrón Citrónge. * Gran Patrón Burdeos * Gran Patrón Platinum * Gran Patrón Piedra * Patrón Silver * Patrón Añejo * Patrón Reposado *Roca Patrón Silver *Roca Patrón Reposado *Roca Patrón Añejo * Patrón XO Cafe Patron XO Cafe is a premium coffee flavoured version of Patron. * Patrón XO Cafe Dark Cocoa * Patrón XO Cafe Incendio * Patrón Citrónge * Patrón Lime * Patrón Mango * Estate Release

References

External links

The Patrón Spirits CompanyPatrón TequilaLiquor
{{DEFAULTSORT:Patron Tequila Mexican alcoholic drinks Mexican distilled drinks Mexican brands

History

Varieties

See also

References

External links