Participant Media, LLC is an American
film production
Filmmaking (film production) is the process by which a motion picture is produced. Filmmaking involves a number of complex and discrete stages, starting with an initial story, idea, or commission. It then continues through screenwriting, casti ...
company founded in 2004 by
Jeffrey Skoll, dedicated to entertainment intended to spur social change.
The company finances and co-produces film and television content, as well as
digital entertainment Digital entertainment Industry includes, but is not restricted to, any combination of the following industries (that themselves have a considerable degree of overlap):
*digital media
*new media
*video on demand
*video games
*interactive entertainmen ...
through its subsidiary SoulPancake, which the company acquired in 2016.
The company was originally named Participant Productions and went on to become a well-known independent financier. The company's name descriptively politicizes its basis on currently
topical
A topical medication is a medication that is applied to a particular place on or in the body. Most often topical medication means application to body surfaces such as the skin or mucous membranes to treat ailments via a large range of classes ...
subjects presented to induce awareness of problematic social aspects.
[Solomon, Lewis (2008). "Participant Productions"]
''Tech Billionaires: Reshaping Philanthropy in a Quest for a Better World''
New Brunswick, New Jersey: Transaction Publishers, 2008. p. 76-81. .[Pinsker, Beth (September 7, 2004). "Millionaire Report Cards". '' Variety''.][Graser, Marc (September 22, 2004). "eBay Guru in Bidness on WB Pix". '' Variety''.]
The company has produced, financed, or co-produced over 100 films. Its films have been nominated for 73 Academy Awards, and have won 18, including Best Picture for
''Green Book'' and
''Spotlight''.
[Thompson, Anne (September 13, 2007)]
"Participant President Staying Active"
'' Variety''.[Gaghan, Stephen (April 30, 2006)]
"Jeff Skoll"
''Time
Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
''.
Participant, which earned
B Corp
In business, B Corporation (also B Lab or B Corp) is a private certification of For-profit corporation, for-profit companies of their "Social impact assessment, social and environmental performance." It is distinct from the legal designation as ...
certification in 2017, is the largest company that exclusively produces and finances
social impact entertainment.
History
Founding and early investments
The company was founded in January 2004 as Participant Productions by
Jeffrey Skoll, the "second employee" of
eBay
eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became a ...
,
[Stern, Stefan (June 12, 2009)]
"Lunch with the FT: Jeff Skoll"
''Financial Times
The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nik ...
''. with $100 million in cash from his personal funds.
Its goal was to produce projects that would be both commercially viable and socially relevant.
[Harris, Dana (June 16, 2004). "Skoll Toasts New Shingle". '' Variety''.]
Skoll was the company's first chief executive officer, but stepped down in August 2006.
The firm's initial plans were to produce four to six films per year, each with a budget of $40 million.
It focused on films in six areas the environment, health care, human rights, institutional responsibility, peace and tolerance, and social and economic justice.
It evaluated projects by running them past its creative executives first, only then assessing their cost and commercial viability, and analyzing their social relevance last.
[ Shulgan, Chris (April 5, 2009)]
" Mr Skoll Goes to Hollywood"
''The Globe and Mail
''The Globe and Mail'' is a Canadian newspaper printed in five cities in western and central Canada. With a weekly readership of approximately 2 million in 2015, it is Canada's most widely read newspaper on weekdays and Saturdays, although it ...
''. Once the decision was made to go ahead with production, the company asked
non-profit organization
A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
s to build campaigns around the release.
In some cases, the studio has spent years creating positive word-of-mouth with advocacy groups, which are often encouraged to use the film to push their own agendas.
The new company quickly announced an ambitious slate of productions. Its first film was the
drama film
In film and television, drama is a category or genre of narrative fiction (or semi-fiction) intended to be more serious than humorous in tone. Drama of this kind is usually qualified with additional terms that specify its particular super-g ...
''
American Gun'' (2005), with
equity partner IFC Films
IFC Films is an American film production and distribution company based in New York. It is an offshoot of IFC owned by AMC Networks. It distributes mainly independent films under its own name, select foreign films and documentaries under its S ...
.
Two weeks later, the company announced a
co-production deal with
Warner Bros.
Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. Di ...
on two filmsthe
geopolitical thriller film
Thriller film, also known as suspense film or suspense thriller, is a broad film genre that evokes excitement and suspense in the audience. The suspense element found in most films' plots is particularly exploited by the filmmaker in this genre ...
''
Syriana'' (2005) and the drama film ''Class Action'' (later re-titled ''
North Country)'' (2005).
Participant Productions contributed half the budget of each film.
Its fourth production, a documentary film, was announced in November 2004. Titled ''
The World According to Sesame Street
''The World According to Sesame Street'' is a 2006 documentary film created by Participant Productions, looking at the cultural impact of the children's television series ''Sesame Street'', and the complexities of creating international adaptation ...
'' (2005), the film examined the impact of the children's television show ''
Sesame Street
''Sesame Street'' is an American educational children's television series that combines live-action, sketch comedy, animation and puppetry. It is produced by Sesame Workshop (known as the Children's Television Workshop until June 2000) a ...
'' on world culture, focusing on
Kosovo
Kosovo ( sq, Kosova or ; sr-Cyrl, Косово ), officially the Republic of Kosovo ( sq, Republika e Kosovës, links=no; sr, Република Косово, Republika Kosovo, links=no), is a partially recognised state in Southeast Euro ...
,
Bangladesh
Bangladesh (}, ), officially the People's Republic of Bangladesh, is a country in South Asia. It is the eighth-most populous country in the world, with a population exceeding 165 million people in an area of . Bangladesh is among the mos ...
,
South Africa
South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...
and
El Salvador
El Salvador (; , meaning " The Saviour"), officially the Republic of El Salvador ( es, República de El Salvador), is a country in Central America. It is bordered on the northeast by Honduras, on the northwest by Guatemala, and on the south b ...
.
[Harris, Dana (November 22, 2004). "'Sesame' Impact Felt". '' Variety''.][McClintock, Pamela (January 8, 2006). "Skoll Bankrolls 'Sesame'". '' Variety''.] At the same time, the company began to implement an
environmentally friendly
Environment friendly processes, or environmental-friendly processes (also referred to as eco-friendly, nature-friendly, and green), are sustainability and marketing terms referring to goods and services, laws, guidelines and policies that clai ...
strategy: ''Syriana'' was the company's first
carbon-neutral
Carbon neutrality is a state of net-zero carbon dioxide emissions. This can be achieved by balancing emissions of carbon dioxide with its removal (often through carbon offsetting) or by eliminating emissions from society (the transition to the "p ...
production, and the company created
carbon offsets for the documentary film ''
An Inconvenient Truth'' (2006).
First films and financial problems, maturing growth
In 2005, the company suffered its first stumble. It again agreed to co-finance a picture with Warner Bros.,
Vadim Perelman
Vadim Perelman ( ukr, Вадим Перельман; born 8 September 1963) is a Ukrainian-Canadian-American film director. Perelman made his feature film directorial debut in 2003 with '' House of Sand and Fog'', following a successful career as ...
's second feature, ''Truce.''
[Harris, Dana (January 12, 2005). "Warner Arm Calls 'Truce'". '' Variety''.] Although Perelman claimed he had "never been moved by a script to such an extent",
the film never went into production. ''North Country'' did poorly at the box office despite recent Academy Award-winner
Charlize Theron
Charlize Theron ( ; ; born 7 August 1975) is a South African and American actress and producer. One of the world's highest-paid actresses, she is the recipient of various accolades, including an Academy Award and a Golden Globe Award. In 20 ...
in the lead.
''The World According to Sesame Street'' never found a distributor for theatrical release, and eventually only aired on
PBS
The Public Broadcasting Service (PBS) is an American public broadcasting, public broadcaster and Non-commercial activity, non-commercial, Terrestrial television, free-to-air television network based in Arlington, Virginia. PBS is a publicly fu ...
television, ''Sesame Streets broadcast home.
The company announced in March 2005 that it would executive produce the Warner Bros. drama film ''
Good Night, and Good Luck
''Good Night, and Good Luck'' (stylized as ''good night, and good luck.'') is a 2005 historical drama film about American television news directed by George Clooney, with the movie starring David Strathairn, Patricia Clarkson, Jeff Daniels, Ro ...
''.
[Harris, Dana (March 14, 2005). "'Night' Watch for Thesps". '' Variety''.] At the
Cannes Film Festival
The Cannes Festival (; french: link=no, Festival de Cannes), until 2003 called the International Film Festival (') and known in English as the Cannes Film Festival, is an annual film festival held in Cannes, France, which previews new films o ...
in May, the company bought the right to distribute the forthcoming drama film ''
Fast Food Nation
''Fast Food Nation: The Dark Side of the All-American Meal'' is a 2001 book by Eric Schlosser. First serialized by ''Rolling Stone'' in 1999, the book has drawn comparisons to Upton Sinclair's 1906 muckraking novel ''The Jungle''. The book was ...
'' (2006) directed by
Richard Linklater
Richard Stuart Linklater (; born July 30, 1960) is an American film director, producer, and screenwriter. He is known for films that revolve mainly around suburban culture and the effects of the passage of time. His films include the comedies '' ...
in North America in return for an equity stake.
[Harris, Dana (May 15, 2005). "Participant in 'Fast' Lane". '' Variety''.] A month later, it bought distribution rights to the documentary ''
Murderball'' in return for an equity stake.
[McClintock, Pamela (June 23, 2005). "Trio Will Roll 'Murderball'". '' Variety''.] It also executive produced and co-financed
Al Gore
Albert Arnold Gore Jr. (born March 31, 1948) is an American politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. Gore was the Democratic Part ...
's
global-warming documentary, ''
An Inconvenient Truth''.
[Mohr, Ian; Gardner, Chris (February 13, 2006). "Par Unit Heats Up Over Global Warming". '' Variety''.][Cohen, David S. (January 18, 2007). "Stanley Kramer Award: An Inconvenient Truth". '' Variety''.]
As heavier production scheduling grew, the company added staff. Ricky Strauss was named the first president in March 2005, with oversight of
production
Production may refer to:
Economics and business
* Production (economics)
* Production, the act of manufacturing goods
* Production, in the outline of industrial organization, the act of making products (goods and services)
* Production as a stati ...
,
marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
and business development. Attorney and former non-profit chief executive Meredith Blake was hired in June as its Senior Vice President of Corporate and Community Affairs,
[McClintock, Pamela (June 14, 2005). "Participant Taps Senior VP". '' Variety''.] to oversee development of awareness and outreach campaigns around the social issues raised in the company's films in cooperation with non-profit organizations, corporations, and
earned media.
Diane Weyermann
Diane Hope Weyermann (September 22, 1955 – October 14, 2021) was an American filmmaker who was the chief content officer of Participant Media, a film and television production company.
Early life
Diane Hope Weyermann was born in St. Louis, Mi ...
, director of the
Sundance Institute's Documentary Film Program, joined the company in October 2005 as Executive Vice President of Documentary Production.
The company's non-film-production efforts continued to grow. The company provided an undisclosed amount of financing in February 2005 to film distributor
Emerging Pictures
Emerging Pictures was a theatrical exhibition company, founded in 2002 by Giovanni Cozzi, Ira Deutchman and Barry Rebo.
Rebo resigned from the company in May 2014. He is currently the Managing Partner of Eclair, USA. Emerging Pictures was acq ...
to finance that company's national network of
digitally equipped cinemas (with Emerging Pictures distributing Participant's films). The company also began its first socially relevant outreach project, helping to finance screenings of the
biographical film
A biographical film or biopic () is a film that dramatizes the life of a non-fictional or historically-based person or people. Such films show the life of a historical person and the central character's real name is used. They differ from docudra ...
''
Gandhi'' (1982) in the
Palestinian territories
The Palestinian territories are the two regions of the former British Mandate for Palestine that have been militarily occupied by Israel since the Six-Day War of 1967, namely: the West Bank (including East Jerusalem) and the Gaza Strip. The I ...
for the first time as well as in the countries of
Israel
Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...
,
Jordan
Jordan ( ar, الأردن; tr. ' ), officially the Hashemite Kingdom of Jordan,; tr. ' is a country in Western Asia. It is situated at the crossroads of Asia, Africa, and Europe, within the Levant region, on the East Bank of the Jordan Rive ...
,
Lebanon
Lebanon ( , ar, لُبْنَان, translit=lubnān, ), officially the Republic of Lebanon () or the Lebanese Republic, is a country in Western Asia. It is located between Syria to the north and east and Israel to the south, while Cyprus li ...
and
Syria
Syria ( ar, سُورِيَا or سُورِيَة, translit=Sūriyā), officially the Syrian Arab Republic ( ar, الجمهورية العربية السورية, al-Jumhūrīyah al-ʻArabīyah as-Sūrīyah), is a Western Asian country loc ...
. In support of its upcoming film, ''An Inconvenient Truth,'' the studio negotiated a deal for distributor
Paramount Classics
Paramount Vantage (also known as Paramount Classics) was a film distribution, film distribution label of Paramount Pictures (which, in turn, has Paramount Global as its parent company), charged with producing, purchasing, distributing and marketin ...
to donate five percent of its U.S. domestic theatrical gross box-office receipts (with a guarantee of $500,000) to the
Alliance for Climate Protection
The Climate Reality Project is a non-profit organization involved in education and advocacy related to climate change. The Climate Reality Project came into being in July 2011 as the consolidation of two environmental groups, the Alliance for Cli ...
.
The company had a very successful 2005 awards season, with eleven Academy Award nominations and one win.
''Good Night, and Good Luck'' garnered six nominations, including
Best Art Direction
The Academy Award for Best Production Design recognizes achievement for art direction in film. The category's original name was Best Art Direction, but was changed to its current name in 2012 for the 85th Academy Awards. This change resulted fro ...
,
Best Cinematography
This is a list of categories of awards commonly awarded through organizations that bestow film awards, including those presented by various film, festivals, and people's awards.
Best Actor/Best Actress
*See Best Actor#Film awards, Best Actress#F ...
,
Best Director Best Director is the name of an award which is presented by various film, television and theatre organizations, festivals, and people's awards. It may refer to:
Film awards
* AACTA Award for Best Direction
* Academy Award for Best Director
* BA ...
(
George Clooney
George Timothy Clooney (born May 6, 1961) is an American actor and filmmaker. He is the recipient of List of awards and nominations received by George Clooney, numerous accolades, including a British Academy Film Awards, British Academy Film A ...
),
Best Picture,
Best Actor in a Leading Role
Best or The Best may refer to:
People
* Best (surname), people with the surname Best
* Best (footballer, born 1968), retired Portuguese footballer
Companies and organizations
* Best & Co., an 1879–1971 clothing chain
* Best Lock Corporatio ...
(
David Strathairn) and
Best Original Screenplay.
["Oscar Nominations". '']Daily Variety
''Variety'' is an American media company owned by Penske Media Corporation. The company was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933 it added ''Daily Variety'', based ...
''. February 1, 2006. ''Murderball'' was nominated for
Best Documentary Feature
Best or The Best may refer to:
People
* Best (surname), people with the surname Best
* Best (footballer, born 1968), retired Portuguese footballer
Companies and organizations
* Best & Co., an 1879–1971 clothing chain
* Best Lock Corporation, ...
.
''North Country'' was nominated for
Best Actress in a Leading Role
The Academy Award for Best Actress is an award presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS). It is given to an actress who has delivered an outstanding performance in a leading role in a film released that year. ...
(
Charlize Theron
Charlize Theron ( ; ; born 7 August 1975) is a South African and American actress and producer. One of the world's highest-paid actresses, she is the recipient of various accolades, including an Academy Award and a Golden Globe Award. In 20 ...
) and
Best Actress in a Supporting Role (
Frances McDormand).
''Syriana'' was nominated for
Best Actor in a Supporting Role Best Actor in a Supporting Role may refer to:
* AACTA Award for Best Actor in a Supporting Role
* BAFTA Award for Best Actor in a Supporting Role
* Zee Cine Award for Best Actor in a Supporting Role – Male
* Zee Cine Award for Best Actor in a S ...
(
George Clooney
George Timothy Clooney (born May 6, 1961) is an American actor and filmmaker. He is the recipient of List of awards and nominations received by George Clooney, numerous accolades, including a British Academy Film Awards, British Academy Film A ...
) and
Best Original Screenplay.
But of the eleven nominations, only
George Clooney
George Timothy Clooney (born May 6, 1961) is an American actor and filmmaker. He is the recipient of List of awards and nominations received by George Clooney, numerous accolades, including a British Academy Film Awards, British Academy Film A ...
won for
Best Actor in a Supporting Role Best Actor in a Supporting Role may refer to:
* AACTA Award for Best Actor in a Supporting Role
* BAFTA Award for Best Actor in a Supporting Role
* Zee Cine Award for Best Actor in a Supporting Role – Male
* Zee Cine Award for Best Actor in a S ...
in ''
Syriana''.
Film line-up addition and continued growth
In June, the company announced it would partner with
New Line Cinema
New Line Cinema is an American film production studio owned by Warner Bros. Discovery and is a film label of Warner Bros. It was founded in 1967 by Robert Shaye as an independent film distribution company; later becoming a film studio after acq ...
(a subsidiary of Warner Bros.) to produce ''The Crusaders'', a drama about ''
Brown v. Board of Education of Topeka
''Brown v. Board of Education of Topeka'', 347 U.S. 483 (1954), was a landmark decision by the U.S. Supreme Court, which ruled that U.S. state laws establishing racial segregation in public schools are unconstitutional, even if the segrega ...
'', 347 U.S. 483 (1954), a landmark ruling of the
Supreme Court of the United States
The Supreme Court of the United States (SCOTUS) is the highest court in the federal judiciary of the United States. It has ultimate appellate jurisdiction over all U.S. federal court cases, and over state court cases that involve a point o ...
which ended
racial segregation
Racial segregation is the systematic separation of people into race (human classification), racial or other Ethnicity, ethnic groups in daily life. Racial segregation can amount to the international crime of apartheid and a crimes against hum ...
in
public schools
Public school may refer to:
*State school (known as a public school in many countries), a no-fee school, publicly funded and operated by the government
*Public school (United Kingdom), certain elite fee-charging independent schools in England and ...
. But the film never got beyond the development stage.
In September, the company entered into an agreement to co-produce the drama film ''
The Visitor'' (2008) with
Groundswell Productions
Michael London is an American film producer and a partner, with Janice Williams, in Groundswell Productions. He has produced over 20 films including ''Sideways'', '' The Visitor'', '' Win Win'', and ''Smart People''. Earlier on, before Groundswe ...
,
[McClintock, Pamela (September 6, 2006). "'Visitor' Comes for London, Skoll". '' Variety''.] and two months later agreed to co-produce (with
Sony Pictures Classics) a documentary film about
the Abu Ghraib torture scandal, ''
Standard Operating Procedure
A standard operating procedure (SOP) is a set of step-by-step instructions compiled by an organization to help workers carry out routine operations. SOPs aim to achieve efficiency, quality output, and uniformity of performance, while reducing misc ...
'' (2008), directed by
Errol Morris
Errol Mark Morris (born February 5, 1948) is an American film director known for documentaries that interrogate the epistemology of its subjects. In 2003, his documentary film '' The Fog of War: Eleven Lessons from the Life of Robert S. McNamara ...
.
[Mohr, Ian (November 5, 2006). "Morris Sets Abu Ghraib Doc". '' Variety''.]
The company also took an equity position in and a co-production credit for ''
Chicago 10'' (2007), an
animated documentary
The animated documentary (also known as anidoc) is a moving image form that combines animation and documentary. This form should not be confused with documentaries about movie and TV animation history that feature excerpts.
History
The fi ...
film about the 1969
Chicago Seven conspiracy trial.
[McClintock, Pamela; Zeitchik, Steven (November 16, 2006). "'Chicago 10' Doc To Open Sundance". '' Variety''.]
Finally, in December, the company agreed to finance and produce the documentary film ''
Man from Plains
''Man from Plains'' (originally titled ''He Comes in Peace'') is a 2007 American documentary film written and directed by Jonathan Demme, which chronicles former President of the United States Jimmy Carter's book tour across America to publicize hi ...
'' (2007), directed by
Jonathan Demme
Robert Jonathan Demme ( ; February 22, 1944 – April 26, 2017) was an American filmmaker. Beginning his career under B-movie producer Roger Corman, Demme made his directorial debut with the 1974 women-in-prison film ''Caged Heat'', before ...
, that followed former
U.S. President
The president of the United States (POTUS) is the head of state and head of government of the United States of America. The president directs the executive branch of the federal government and is the commander-in-chief of the United States ...
Jimmy Carter
James Earl Carter Jr. (born October 1, 1924) is an American politician who served as the 39th president of the United States from 1977 to 1981. A member of the Democratic Party (United States), Democratic Party, he previously served as th ...
as he promoted his
political-science book, ''
Palestine: Peace Not Apartheid'' (2006).
[McClintock, Pamela (December 4, 2006). "Demme on Carter Trail". '' Variety''.]
The company also co-financed, with
Warner Independent Pictures
Warner Independent Pictures was an independent film division of the American film studio Warner Bros., itself a division of Warner Bros. Discovery, which then was known as TimeWarner. Established in August 2003, its first release was 2004's ''B ...
, the documentary film ''
Darfur Now
''Darfur Now'' is a 2007 documentary film examining the genocide in Darfur. It was written and directed by Ted Braun and produced by Don Cheadle, Mark Jonathan Harris and Cathy Schulman. Executive Producers included Jeffrey Skoll, Omar Amanat, D ...
'' (2007),
[Snyder, Gabriel (January 4, 2007). "Exec on Road to Mandalay". '' Variety''.] and, with
Universal Studios
Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Ameri ...
and others, co-financed the
biographical film
A biographical film or biopic () is a film that dramatizes the life of a non-fictional or historically-based person or people. Such films show the life of a historical person and the central character's real name is used. They differ from docudra ...
''
Charlie Wilson's War'' (2007).
[McGray, Douglas (January 21, 2007).]
Network Philanthropy
. ''Los Angeles Times
The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...
''. The film had the biggest budget of any of the company's films since ''Syriana''.
Three major corporate events also occurred in 2006.
* In September, Skoll stepped down as the company's chief executive officer and was replaced by
James Berk,
[McClintock, Pamela (September 7, 2006). "Berk To Top Participant". '' Variety''.] the founding executive director of the
National Academy of Recording Arts and Sciences Foundation and former president and chief executive officer of
Hard Rock Cafe International
Hard Rock Cafe, Inc. is a British-based multinational chain of theme restaurants, memorabilia shops, casinos and museums founded in 1971 by Isaac Tigrett and Peter Morton in London. In 1979, the cafe began covering its walls with rock and r ...
. Berk's duties included daily operations and management, earned media efforts and corporate branding.
* In December, the company won its first significant award when the
Producers Guild of America presented the 2007
Stanley Kramer Award to ''An Inconvenient Truth''.
* The company was also one of the backers in April 2006 which invested $1 billion in
Summit Entertainment, allowing that company to restructure itself as a full-fledged film studio.
[McClintock, Pamela (January 22, 2009). "Participant Reaches for the Summit". '']Daily Variety
''Variety'' is an American media company owned by Penske Media Corporation. The company was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933 it added ''Daily Variety'', based ...
''. This did not become known, however, for near three years.
The company's success continued through the 2006 awards season. ''An Inconvenient Truth'' was nominated for an
Academy Award for Best Documentary Feature
An academy (Attic Greek: Ἀκαδήμεια; Koine Greek Ἀκαδημία) is an institution of secondary education, secondary or tertiary education, tertiary higher education, higher learning (and generally also research or honorary membershi ...
, and the song "I Need to Wake Up" (by
Melissa Etheridge
Melissa Lou Etheridge (born May 29, 1961) is an American singer, songwriter, musician, and guitarist. Her eponymous debut album was released in 1988 and became an underground success. It peaked at No. 22 on the ''Billboard'' 200 and its lead ...
) nominated for an
Academy Award for Best Original Song
The Academy Award for Best Original Song is one of the awards given annually to people working in the motion picture industry by the Academy of Motion Picture Arts and Sciences (AMPAS). It is presented to the ''songwriters'' who have composed th ...
. The film and song won their respective categories in February 2007.
Corporate growth continued in 2007. On January 8, the company hired motion-picture marketing veterans Buffy Shutt and Kathy Jones, both Executive Vice President of Marketing, to coordinate marketing of the company's films.
[McNary, Dave (January 8, 2007). "Participant Hired Duo for Marketing Gig". '' Variety''.] Eight days later, the company hired
Tony Award
The Antoinette Perry Award for Excellence in Broadway Theatre, more commonly known as the Tony Award, recognizes excellence in live Broadway theatre. The awards are presented by the American Theatre Wing and The Broadway League at an annual cer ...
- and
Emmy Award
The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...
-winning event producer John Schreiber as Executive Vice President of Social Action and Advocacy to enhance the company's earned media, non-profit and corporate outreach and advocacy campaigns.
February saw the hire of Adrian Sexton as Executive Vice President to oversee digital and global media projects, and April saw veteran production head Jonathan King join the company as Executive Vice President of Production. Lynn Hirshfield was hired in May as Vice President of Business Development to launch the company's publishing division, and saw Bonnie Abaunza and Liana Schwarz both Vice President of Social Action Campaign Development and Operations to assist with social outreach and advocacy campaigns in mid-June.
In November, the company signed a deal with actress
Natalie Portman
Natalie Portman (born Natalie Hershlag, he, נטע-לי הרשלג, ) is an Israeli-born American actress. She has had a prolific film career since her teenage years and has starred in various blockbusters and independent films, receiving mu ...
's newly formed production company, Handsomecharlie Films, under which the two studios would co-produce socially relevant films for a two-year period. No films were produced under this agreement, however. The same month, the company hired veteran
Showtime
Showtime or Show Time may refer to:
Film
* ''Showtime'' (film), a 2002 American action/comedy film
* ''Showtime'' (video), a 1995 live concert video by Blur
Television Networks and channels
* Showtime Networks, a division of Paramount Global w ...
producer John Moser to oversee development and production of original programs for television and home cable. But despite the management activity and expansion, not all of the company's films did well. ''Chicago 10'' did not sell for several months after it premiered at Sundance, and only significant editing and a reduction in running time led to a distribution deal.
The company also announced additional productions. In January, it said it was co-financing the drama film ''
The Kite Runner'' (2007) with
Sidney Kimmel Entertainment
Sidney Kimmel Entertainment is an American financer, film and television production company founded in 2004 by philanthropist and film producer Sidney Kimmel. Sidney Kimmel Entertainment focuses on bringing entertainment projects to audiences in ...
and
DreamWorks Pictures, the latter company then owned by
Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to:
* Viacom (1952–2006), a former American media conglomerate
* Viacom (2005–2019), a former company spun off from the original Viacom
* Viacom18, a joint venture between Par ...
via
Paramount Pictures
Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...
.
''The Kite Runner'' was the first collaboration between both Participant and DreamWorks; the two companies would not collaborate again until ''
The Help
''The Help'' is a historical fiction novel by American author Kathryn Stockett and published by Penguin Books in 2009. The story is about African Americans working in white households in Jackson, Mississippi, during the early 1960s.
A ''USA To ...
'' in 2011. That spring, the company took an equity position in ''
Angels in the Dust'' (2007), a documentary film about children orphaned by
AIDS
Human immunodeficiency virus infection and acquired immunodeficiency syndrome (HIV/AIDS) is a spectrum of conditions caused by infection with the human immunodeficiency virus (HIV), a retrovirus. Following initial infection an individual m ...
, and paid the filmmaker to update the film and shoot more footage.
In April, it closed a deal with Warner Independent to turn
Randy Shilts' biographical book, ''
The Mayor of Castro Street'' (1982) into a film,
[Fleming, Michael; McClintock, Pamela (April 13, 2007). "Pair Want Milk Made". '' Variety''.] but the project entered development hell, as well as the feature-length documentary about the
2007 Live Earth concert later. Five months later the company agreed (with
Broken Lizard) to co-produce and co-finance the company's first comedy film, ''Taildraggers'', revolving around five pilots trying to stop oil extraction from an Alaskan preserve.
[McClintock, Pamela (June 7, 2007). "Lizard Duo, Gluck Are 'Taildraggers'". '' Variety''.] As of June 2009, however, the film had not been produced.
Participant then signed a co-production deal with State Street Pictures to finance the biographical drama, ''Bobby Martinez'' about
the eponymous Latino surfer in November.
[Thompson, Anne (November 20, 2007). "Surf's Up For Prod'n Pair". '' Variety''.] The film entered development hell for nearly two years but hired Ric Roman Waugh to rewrite and direct in April 2009, with supposed production by the beginning of 2012. By the end of 2007, the company was seen as a key player in documentary production.
Name change, more political outreach
In March 2008, Participant Productions changed its name to Participant Media to reflect the firm's expansion into television and non-traditional entertainment media.
[Thompson, Anne. "Duo Earning 'Wage'." ''Daily Variety.'' March 20, 2008.]
The company continued to expand its social advocacy and outreach efforts in 2008. On January 16, 2008, it joined and made a financial contribution to a $100 million
United Nations
The United Nations (UN) is an intergovernmental organization whose stated purposes are to maintain international peace and international security, security, develop friendly relations among nations, achieve international cooperation, and be ...
-sponsored fund which would provide backing for films which combatted religious, ethnic, racial, and other stereotypes. Fueling the company's expansion was the creation of a $250 million fund with Image Nation, a start-up film studio based in the
United Arab Emirates
The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia (The Middle East). It is located at th ...
which is a division of the
Abu Dhabi Media Company.
[Graser, Marc. "Skoll Score." ''Variety.'' September 11, 2008.] Each company contributed roughly half of the fund's total (although some funding came from loans).
Participant and Image Nation agreed to produce 18 films over the next five years, which would add approximately four feature-length films per year to Participant's existing slate.
To boost its marketing efforts, the company also hired Jeffrey Sakson as Vice President of Publicity in April 2008. In September 2008, Participant Media and
PublicAffairs Books
PublicAffairs (or PublicAffairs Books) is an imprint of Perseus Books, an American book publishing company located in New York City and has been a part of the Hachette Book Group since 2016.
PublicAffairs was launched in 1997 by Peter Osnos. ...
signed a deal under which PublicAffairs would publish four original paperback books designed to expand upon the social messages in Participant's films.
[Deahl, Rachel. "Participant Media Adds Book Arm." ''Publishers Weekly.'' June 15, 2009.](_blank)
/ref> The first book to be published under the pact was ''Food Inc.: A Participant Guide: How Industrial Food Is Making Us Sicker, Fatter, and Poorer—And What You Can Do About It''. The company also founded a new Web site, TakePart.com, to promote Participant Media's films as well as make viewers aware of the social advocacy efforts of Participant's outreach partners.[Wilhelm, Ian. "New iPhone Application Could Help Charity Fund Raising." ''Chronicle of Philanthropy.'' June 15, 2009.] In 2009, the company signed a first look deal with Summit Entertainment.
In March, Participant announced a co-financing deal with Tapestry Films to produce ''Minimum Wage'', a comedy about a corrupt corporate executive sentenced to live for a year on a minimum wage
A minimum wage is the lowest remuneration that employers can legally pay their employees—the price floor below which employees may not sell their labor. Most countries had introduced minimum wage legislation by the end of the 20th century. Bec ...
salary. It was not produced. A month later, the company announced it and Groundswell Productions were co-financing '' The Informant!'', a comedy directed by Steven Soderbergh
Steven Andrew Soderbergh (; born January 14, 1963) is an American film director, producer, screenwriter, cinematographer and editor. A pioneer of modern independent cinema, Soderbergh is an acclaimed and prolific filmmaker.
Soderbergh's direc ...
and starring Matt Damon about the lysine price-fixing conspiracy The lysine price-fixing conspiracy was an organized effort during the mid-1990s to raise the price of the animal feed additive lysine. It involved five companies that had commercialized high-tech fermentation technologies, including American compan ...
at Archer Daniels Midland
The Archer-Daniels-Midland Company, commonly known as ADM, is an American multinational food processing and commodities trading corporation founded in 1902 and headquartered in Chicago, Illinois. The company operates more than 270 plants and 42 ...
in the mid-1990s.[Garrett, Diane. "Bakula Lands 'Informant' Role." ''Daily Variety.'' April 1, 2008.][Stewart, Sharon; Dawtrey, Adam; Kaufman, Anthony; and Ross, Matthew. "Got Liquidity?" ''Variety.'' May 11, 2009.] July saw Participant set up a co-financing deal with three other studios to produce ''The Colony'', an eco-horror film.[McNary, Dave. "'Colony' Tale Settles in at Participant." ''Daily Variety.'' July 10, 2008.] It, too, was never produced.
The 2007 awards season saw several more Academy Award nominations for the company's films. Its films had a combined seven Golden Globe Award
The Golden Globe Awards are accolades bestowed by the Hollywood Foreign Press Association beginning in January 1944, recognizing excellence in both American and international film and television. Beginning in 2022, there are 105 members of t ...
nominations, although it won none. Philip Seymour Hoffman
Philip Seymour Hoffman (July 23, 1967 – February 2, 2014) was an American actor. Known for his distinctive supporting and character roles—typically lowlifes, eccentrics, underdogs, and misfits—he acted in many films and theatrical produ ...
was nominated for his supporting actor role in ''Charlie Wilson's War'', Richard Jenkins
Richard Dale Jenkins (born May 4, 1947) is an American actor who is well known for his portrayal of deceased patriarch Nathaniel Fisher on the HBO funeral drama series '' Six Feet Under'' (2001–2005). He began his career in theater at the Tri ...
was nominated for Best Actor in ''The Visitor'', and Alberto Iglesias was nominated for best original score for ''The Kite Runner.'' But the studio won no Oscars that year. The success during awards season did not extend into 2008. The company had only three films released during the year (''Every Little Step'', ''Pressure Cooker'', and ''Standard Operating Procedure''), and none of them was nominated for an award from a major arts organization. However, on November 19, 2008, the Producers Guild of America gave Participant founder Jeff Skoll its Visionary Award.
In 2009, it saw the company continue to aggressively produce both feature films and documentaries. In January, it announced that it would produce Paul Dinello's ''Mr. Burnout'' (about a burned out teacher seeking to rekindle his love of teaching)[Graser, Marc (January 22, 2009). "Warner Bros. Plays Cat-and-Mouse Game". '']Daily Variety
''Variety'' is an American media company owned by Penske Media Corporation. The company was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933 it added ''Daily Variety'', based ...
''. and ''Furry Vengeance
''Furry Vengeance'' is a 2010 American family black comedy film directed by Roger Kumble, produced by Robert Simonds and Keith Goldberg, written by Michael Carnes and Josh Gilbert, co-produced by Participant Media, Imagenation Abu Dhabi and Rober ...
'' (a comedy starring Brendan Fraser about an Oregon
Oregon () is a U.S. state, state in the Pacific Northwest region of the Western United States. The Columbia River delineates much of Oregon's northern boundary with Washington (state), Washington, while the Snake River delineates much of it ...
real estate developer who is opposed by animals).[Fleming, Michael (January 27, 2009). "Fraser Letting Fur Fly For Pic". '']Daily Variety
''Variety'' is an American media company owned by Penske Media Corporation. The company was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933 it added ''Daily Variety'', based ...
''. But only ''Furry Vengeance'' was produced. That same month Participant signed a five-year production and distribution deal with Summit Entertainment. The agreement, which covered titles financed by Participant's $250 million production agreement with Imagination Media, was nonexclusive (meaning Participant could seek distribution of films by other companies) and was limited to four projects a year. The agreement allowed Summit to charge a distribution fee, and to co-finance titles if it wished. The pact covered home video and pay-television distribution as well. ''Furry Vengeance'' was the first picture produced under the agreement. In April, the company hired screenwriter Miles Chapman to pen an untitled environmentally themed action-adventure script about the hunt for a mystical gem in the heart of Africa.[Siegel, Tatiana (April 22, 2009). "Participant in Eco-Action". '']Daily Variety
''Variety'' is an American media company owned by Penske Media Corporation. The company was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933 it added ''Daily Variety'', based ...
''. The script went into development hell. The same month, the company agreed to co-finance (with Krasnoff/Foster Entertainment) a biographical drama titled ''History on Trial''—which was intended to document the true story of Deborah Lipstadt, a professor of Jewish studies
Jewish studies (or Judaic studies; he, מדעי היהדות, madey ha-yahadut, sciences of Judaism) is an academic discipline centered on the study of Jews and Judaism. Jewish studies is interdisciplinary and combines aspects of history (esp ...
who was sued by Holocaust deniers David Irving for libel
Defamation is the act of communicating to a third party false statements about a person, place or thing that results in damage to its reputation. It can be spoken (slander) or written (libel). It constitutes a tort or a crime. The legal defini ...
.[Fleming, Michael (April 24, 2009). "Producers Will Put History on 'Trial'". '']Daily Variety
''Variety'' is an American media company owned by Penske Media Corporation. The company was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933 it added ''Daily Variety'', based ...
''. The film was not produced, but the company did go on to make ''Denial'', starring Rachel Weisz, about the same subject in 2016. The company also announced a number of productions in May 2009, including: '' The Crazies'', a remake of the 1973 film of the same name; '' Casino Jack and the United States of Money,'' a film about the Jack Abramoff Indian lobbying scandal The Jack Abramoff Indian lobbying scandal was a United States political scandal exposed in 2005; it related to fraud perpetrated by political lobbyists Jack Abramoff, Ralph E. Reed Jr., Grover Norquist and Michael Scanlon on Native American trib ...
; ''Help Me Spread Goodness'', a comedy starring and directed by Ben Stiller about a banking executive who is caught by a Nigerian Internet scam (the film was not produced);[Fleming, Michael (May 4, 2009). "Stiller Falls for Scam". '']Daily Variety
''Variety'' is an American media company owned by Penske Media Corporation. The company was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933 it added ''Daily Variety'', based ...
''. and ''The Soloist
''The Soloist'' is a 2009 drama film directed by Joe Wright, and starring Jamie Foxx and Robert Downey Jr. The plot is based on the true story of Nathaniel Ayers, a musician who developed schizophrenia and became homeless. The film was released i ...
'', a drama starring Jamie Foxx and Robert Downey, Jr.
Robert John Downey Jr. (born April 4, 1965) is an American actor and producer. His career has been characterized by critical and popular success in his youth, followed by a period of substance abuse and legal troubles, before a resurgence of ...
based on the true story of Nathaniel Ayers, a brilliant musician who develops schizophrenia
Schizophrenia is a mental disorder characterized by continuous or relapsing episodes of psychosis. Major symptoms include hallucinations (typically hearing voices), delusions, and disorganized thinking. Other symptoms include social withdra ...
and becomes homeless
Homelessness or houselessness – also known as a state of being unhoused or unsheltered – is the condition of lacking stable, safe, and adequate housing. People can be categorized as homeless if they are:
* living on the streets, also kn ...
.
The company also expanded in non-film production as well. In March, Participant agreed to conduct outreach and social advocacy efforts on behalf of the Lionsgate/Roadside Attractions
Roadside Attractions is an American production company and film distributor based in Los Angeles, California, founded on July 27, 2000, by Howard Cohen and Eric d’Arbeloff, specializing largely in independent films. Lionsgate
Lions Gate ...
documentary '' The Cove'' about dolphin slaughters by Japanese villagers in a cove near fishing grounds. The firm's TakePart website also released a new iPhone application, Givabit, which solicits charitable donations for Participant Media's nonprofit advocacy partners from iPhone users once a day. In June, the company established a new book publishing subsidiary, headed by Vice President of Publishing Lynn Hirshfield (who changed titles within the company). Liana Schwarz was promoted to Senior Vice President of Campaign Development and Operations.
On September 16, the company signed an agreement with Submarine Entertainment under which they would handle North American sales of upcoming documentaries and act as a consultant on worldwide sales of its documentaries.[McNary, Dave. "Submarine Dives Into Doc Deal." ''Daily Variety.'' September 16, 2009.]
On January 28, 2010, Participant Media co-presented director Mark Lewis' documentary, ''Cane Toads: The Conquest'' at the Sundance Film Festival.[McClintock, Pamela. "Welcome to 'Ava-Toad'." ''Daily Variety.'' January 28, 2010.] The film, according to ''Daily Variety'' said, was the "first specialty doc filmed in digital 3D." A month later, Bonnie Stylides left Summit Entertainment to become Participant's Senior Vice-President of Business Affairs. The studio's hit documentary, '' Waiting for "Superman"'', garnered media acclaim, and Participant inked a worldwide distribution deal with Paramount
Paramount (from the word ''paramount'' meaning "above all others") may refer to:
Entertainment and music companies
* Paramount Global, also known simply as Paramount, an American mass media company formerly known as ViacomCBS. The following busin ...
shortly before its premiere at Sundance. It also sold North American distribution rights for its documentary, ''Countdown to Zero
''Countdown to Zero'' is a 2010 documentary film by British filmmaker Lucy Walker. The film argues that the likelihood of the use of nuclear weapons has increased since the end of the Cold War due to terrorism, nuclear proliferation, theft of nu ...
'', to Magnolia Pictures, and distribution rights to its documentary ''Climate of Change'' to Tribeca Film (a division of Robert De Niro
Robert Anthony De Niro Jr. ( , ; born August 17, 1943) is an American actor. Known for his collaborations with Martin Scorsese, he is considered to be one of the best actors of his generation. De Niro is the recipient of various accolades ...
's Tribeca Enterprises).
The company also received a $248,000 grant from the Robert Wood Johnson Foundation
The Robert Wood Johnson Foundation (RWJF) is an American philanthropic organization. It is the largest one focused solely on health. Based in Princeton, New Jersey, the foundation focuses on access to health care, public health, health equity, ...
to raise awareness about access to quality food and childhood obesity.["Participant Media, Active Voice Combat Obesity". '']The Hollywood Reporter
''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Cinema of the United States, Hollywood film industry, film, television, and entertainment industries. It was founded in 1930 as a daily trade pap ...
''. February 25, 2010. The studio used these funds to create a campaign linked to its promotional efforts for the documentary film ''Food, Inc.
''Food, Inc.'' is a 2008 American documentary film directed by Robert Kenner '' and signed a deal with Active Media to help run the campaign. It signed a deal with Planet Illogica (a website collaboratively produced by artists, filmmakers, musicians, and fashion designers) to generate a social action campaign associated with its documentary ''Oceans
The ocean (also the sea or the world ocean) is the body of salt water that covers approximately 70.8% of the surface of Earth and contains 97% of Earth's water. An ocean can also refer to any of the large bodies of water into which the worl ...
'' (which was released by Walt Disney Pictures
Walt Disney Pictures is an American film production company and subsidiary of Walt Disney Studios, which is owned by The Walt Disney Company. The studio is the flagship producer of live-action feature films within the Walt Disney Studios uni ...
). The "Save My Oceans Tour" involved concerts, art installations, and screenings of ''Oceans'' on college campuses.
On April 13, Noah Manduke (former president of the consulting firm Durable Good and president of the marketing firm Siegel + Gale
Siegel (also Segal or Segel), is a German and Ashkenazi Jewish surname. it can be traced to 11th century Bavaria and was used by people who made wax seals for or sealed official documents (each such male being described as a ''Siegelbeamter''). ...
) was named chief strategy officer of the Jeff Skoll Group.["Noah Manduke Joins Jeff Skoll Group". '']The Hollywood Reporter
''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Cinema of the United States, Hollywood film industry, film, television, and entertainment industries. It was founded in 1930 as a daily trade pap ...
''. April 13, 2010. Skoll created the Skoll Group to oversee his various enterprises, including Participant Media, and Manduke began working with Skoll and Participant Media's top management to begin a strategic planning process and strengthen collaboration between Participant and Skoll's other organizations and companies. The following month, studio executive James Berk was one of only 180 individuals invited to join the Academy of Motion Picture Arts and Sciences
The Academy of Motion Picture Arts and Sciences (AMPAS, often pronounced ; also known as simply the Academy or the Motion Picture Academy) is a professional honorary organization with the stated goal of advancing the arts and sciences of motio ...
.
Based on the success of its '' Twilight Saga'' film series, Summit Entertainment announced on March 8, 2011, that it was making a $750 million debt refinancing with cash distribution to its investors, which included Participant Media.
On June 5, ''The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' ran a major story about the studio, declaring: "Participant Media, the film industry's most visible attempt at social entrepreneurship, turned seven this year without quite sorting out whether a company that trades in movies with a message can earn its way in a business that has been tough even for those who peddle 3-D pandas and such."[Cieply, Michael (June 5, 2011)]
"Uneven Growth for Film Studio with a Message"
''The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
''. Retrieved June 6, 2011. Author Michael Cieply
Michael Cieply (born 1951) is an entertainment industry writer, first for ''The Wall Street Journal'' and then for ''Talk'' magazine and as a media correspondent for ''The New York Times''. Here he covers Hollywood for the media desk. He joined ...
noted that '' The Beaver'', Participant's latest released, cost $20 million but had garnered just $1 million in gross box-office sales after a month in theaters making the film a " flop". The company's biggest success to date, the newspaper noted, was 2007's '' Charlie Wilson's War'' ($66.7 million in gross domestic box office revenue). Skoll was quoted as saying that he had poured "hundreds of millions to date nto the company with much more to follow", and that the studio had yet to break even. Skoll and Berk, however, noted that Participant Media performs slightly above-average when compared to similarly-sized peers. The advantage came in three areas: home video sales, the company's long-term attempts to build social movements around its films, and its stake in Summit Entertainment (which allowed it to win more favorable distribution terms).
The ''Times'' said that audiences may be turned off by Participant's relentless focus on upsetting issues, quoting unnamed sources. The company hoped that it would change this attitude about its films (and make money) with 2011's ''The Help
''The Help'' is a historical fiction novel by American author Kathryn Stockett and published by Penguin Books in 2009. The story is about African Americans working in white households in Jackson, Mississippi, during the early 1960s.
A ''USA To ...
'' (about racial reconciliation in the American South during the 1960s) and '' Contagion'' (a Steven Soderbergh
Steven Andrew Soderbergh (; born January 14, 1963) is an American film director, producer, screenwriter, cinematographer and editor. A pioneer of modern independent cinema, Soderbergh is an acclaimed and prolific filmmaker.
Soderbergh's direc ...
picture about the outbreak of a virulent, deadly disease). Skoll also said that Participant had purchased the rights to a ''New York Times'' article about the ''Deepwater Horizon'' oil spill of 2010, and that the film would likely focus not simply on oil drilling but on a number of critical issues (such as climate change and the ecological health of oceans).
By year's end, however, there was less concern about the company's financial future. The studio's $25 million film about racial reconciliation (about a third of the production budget came from Participant), ''The Help'', cleared $100 million in late August, and was just short of $200 million worldwide by late December. ''The Help'' was the first film since 2010's '' Inception'' to be number one at the North American box office for three straight weekends in a row, and was only unseated by another Participant Media film, ''Contagion''. ''The Help'' was nominated for four Academy Award
The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...
s: The film for Best Picture, Viola Davis for Best Actress, and Jessica Chastain
Jessica Michelle Chastain (born March 24, 1977) is an American actress and producer. Known for primarily starring in films with feminist themes, she has received various accolades, including an Academy Award and a Golden Globe Award. ''Time'' ...
and Octavia Spencer for Best Supporting Actress. Spencer won the Oscar for her role.
Participant executives said on October 14, 2011 that the studio would expand its production to make seven to twelve films a year, would begin producing features and series for television, and expand its online presence. As part of this plan, in November the studio hired advertising executive Chad Boettcher to be executive vice president for social action and advocacy and 20th Century Fox
20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Dis ...
executive Gary Frenkel to be senior vice president for digital products and communities.
In January 2012, Participant Media made its first investment in a non-English-language film, the forthcoming Pablo Larraín motion picture ''No'' (starring Gael Garcia Bernal
The Gaels ( ; ga, Na Gaeil ; gd, Na Gàidheil ; gv, Ny Gaeil ) are an ethnolinguistic group native to Ireland, Scotland and the Isle of Man in the British Isles. They are associated with the Gaelic languages: a branch of the Celtic languag ...
). The semi-biographical film tells the story of a man who initiates an upbeat, innocuous advertising campaign that helps to unseat Chile
Chile, officially the Republic of Chile, is a country in the western part of South America. It is the southernmost country in the world, and the closest to Antarctica, occupying a long and narrow strip of land between the Andes to the east a ...
an dictator General Augusto Pinochet during the 1988 plebiscite
A referendum (plural: referendums or less commonly referenda) is a direct vote by the electorate on a proposal, law, or political issue. This is in contrast to an issue being voted on by a representative. This may result in the adoption of a ...
that led to the Chilean transition to democracy. The same month, however, it lost its president, Ricky Strauss, who departed the studio to become head of worldwide marketing at Walt Disney Pictures.
Three weeks later, on February 2, 2012, Participant Media announced that it was partnering with Summit Entertainment, Image Nation
Image Nation, formerly known as Imagenation Abu Dhabi, is an Emirati film production and media company that acts as a subsidiary of the governmental Media Zone Authority Abu Dhabi (MZA), which in turn is based at twofour54 in Abu Dhabi, the Un ...
, Spanish production company Apaches Entertainment, and Colombian production company Dynamo to produce a supernatural horror film about an American oil company executive who moves his family into a house in a small city in Colombia
Colombia (, ; ), officially the Republic of Colombia, is a country in South America with insular regions in North America—near Nicaragua's Caribbean coast—as well as in the Pacific Ocean. The Colombian mainland is bordered by the Car ...
only to find the home is haunted. The company announced that Spanish director Luis Quilez would direct from a script by Alex and David Pastor (who developed their script with funding from Participant).[McClintock, Pamela (February 2, 2012). "Participant Gearing Up for Colombian Thriller". '']The Hollywood Reporter
''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Cinema of the United States, Hollywood film industry, film, television, and entertainment industries. It was founded in 1930 as a daily trade pap ...
''.
On April 16, Participant formed Participant Television, its television division, with the naming of its president, Evan Shapiro. Participant also took an equity stake in Cineflix Media
Cineflix Media is a Canadian global media production and distribution company. Headquartered in Montreal, Quebec, Canada, it has branches in Toronto, New York City, London, and Dublin.
Subsidiaries include United Kingdom-based Cineflix Rights, ...
Canada-based TV producer and distributor. In December, Participant continued its move into television with the purchase of the Documentary Channel (USA) and Halogen TV
Halogen TV was an American digital cable and satellite television channel that aired feature-length films, documentaries, short films, and original reality programs that centered on making positive social changes and making the world a better pla ...
's distribution assets to be combined into a new cable channel within its TV division.
On January 10, 2013, Participant Media's ''Lincoln'' received 12 Academy Award nominations. These included Best Picture, Best Director (Steven Spielberg
Steven Allan Spielberg (; born December 18, 1946) is an American director, writer, and producer. A major figure of the New Hollywood era and pioneer of the modern blockbuster, he is the most commercially successful director of all time. Spie ...
), Best Actor ( Daniel Day-Lewis), Best Supporting Actress (Sally Field
Sally Margaret Field (born November 6, 1946) is an American actress. She has received many awards and nominations, including two Academy Awards, three Primetime Emmy Awards, two Golden Globe Awards, a Screen Actors Guild Award, a Cannes Film F ...
), and Best Adapted Screenplay ( Tony Kushner).[Cieply, Michael and Barnes, Brooks. "'Lincoln' Leads Oscar Field With 12 Nominations." ''New York Times.'' January 10, 2013.](_blank)
Accessed 2013-01-10.
The following month, Participant Media launched a Latin American production division, Participant PanAmerica, to co-finance Spanish-language films with Mexican producers. The plan calls for 12 films to be made under this division over a five-year period.
Participant Media's new millennial targeted cable channel, Pivot, launched on August 1, 2013.
On January 24, 2015 its documentary ''3 ½ Minutes', Ten Bullets'' premiered at the Sundance Film Festival and won the U.S. Documentary Special Jury Award for Social Impact.
On February 22, 2015 the company won the Academy Award for Best Feature Documentary with itstheir film ''CITIZENFOUR''.
On March 21, 2015, Participant's documentary ''The Look of Silence'' won the Audience Award: Festival Favorites category. ''CITIZENFOUR'', ''The Great Invisible'', ''Ivory Tower'', and ''The Unknown Known'' were nominated for a total of seven 2015 Primetime Emmy Awards, where ''CITIZENFOUR'' won for Exceptional Merit in Documentary Film.
David Linde leads as CEO
On October 13, 2015, the company announced David Linde
David Linde (born February 8, 1960) is the CEO of the Los Angeles, California-based film production company Participant, a position to which he was appointed in October 2015. Prior to his role at Participant, Linde had leading roles at Universa ...
joined Participant as CEO.
On December 16, the company and Steven Spielberg
Steven Allan Spielberg (; born December 18, 1946) is an American director, writer, and producer. A major figure of the New Hollywood era and pioneer of the modern blockbuster, he is the most commercially successful director of all time. Spie ...
with Reliance Entertainment and Entertainment One
Entertainment One Ltd., trading as eOne, is an American-owned Canadian multinational entertainment company. Based in Toronto, Ontario, the company is primarily involved in the acquisition, distribution, and production of films and television se ...
created Amblin Partners
Storyteller Distribution Co., LLC, doing business as Amblin Partners, LLC., is an American entertainment production company, which succeeded the live-action counterpart of DreamWorks and is led by Steven Spielberg. It develops and produces fi ...
.
On February 28, 2016, the company won its first Best Picture Academy Award for ''Spotlight''. The acclaimed drama also picked up the Oscar for Best Original Screenplay (Tom McCarthy and Josh Singer). Also in February 2016, the company's films ''The Look of Silence
''The Look of Silence'' (, "Silence") is a 2014 internationally co-produced documentary film directed by Joshua Oppenheimer about the Indonesian mass killings of 1965–66. The film is a companion piece to his 2012 documentary ''The Act of Kill ...
'' and ''Beasts of No Nation'' won a total of three Independent Spirit Awards
The Independent Spirit Awards (abbreviated Spirit Awards and originally known as the FINDIE or Friends of Independents Awards), founded in 1984, are awards dedicated to independent filmmakers. Winners were typically presented with Poly(methyl m ...
.
On October 13, 2016, the company acquired SoulPancake, a short-form and digital brand, for an undisclosed price. On October 31, 2016, the company shut down TV network Pivot due to low ratings and small viewing audiences. At the end of 2016, the company shut down TakePart as part of a shifting strategy.
On January 10, 2017, Participant announced its partnership with Lionsgate to distribute films internationally. Soon after, the company's film ''Deepwater Horizon'' was nominated for two Academy Awards in 2017. Later that same year, Participant Media released its film ''Wonder'' on November 17. The film, starring Jacob Tremblay
Jacob Tremblay ( ; born October 5, 2006) is a Canadian actor. He is the recipient of various accolades, including a Canadian Screen Award, a Critics' Choice Movie Award, a Young Artist Award, and nominations for a Screen Actors Guild Award, tw ...
, Owen Wilson
Owen Cunningham Wilson (born November 18, 1968) is an American actor. He has had a long association with filmmaker Wes Anderson with whom he shared writing and acting credits for '' Bottle Rocket'' (1996), '' Rushmore'' (1998), and ''The Royal ...
and Julia Roberts, became Participant's highest-grossing film at the worldwide box office.
In 2018, the company's film ''The Post'' was nominated for two Academy Awards, Wonder was nominated for one Academy Award, and Participant's ''A Fantastic Woman
''A Fantastic Woman'' ( es, Una mujer fantástica) is a 2017 drama film directed by Sebastián Lelio, written by Lelio and Gonzalo Maza, produced by Juan de Dios and Pablo Larraín and starring Daniela Vega and Francisco Reyes. It was selected ...
'' won the Academy Award for Best Foreign Language Film. That same year, Participant's film ''Roma'' was named Best Picture by the Los Angeles Film Critics Association
The Los Angeles Film Critics Association (LAFCA) is an American film critic organization founded in 1975.
Background
Its membership comprises film critics from Los Angeles-based print and electronic media. In December of each year, the organiza ...
and the New York Film Critics Circle. The film also won the Golden Lion
The Golden Lion ( it, Leone d'oro) is the highest prize given to a film at the Venice Film Festival. The prize was introduced in 1949 by the organizing committee and is now regarded as one of the film industry's most prestigious and distinguishe ...
for Best Film at the Venice Film Festival
The Venice Film Festival or Venice International Film Festival ( it, Mostra Internazionale d'Arte Cinematografica della Biennale di Venezia, "International Exhibition of Cinematographic Art of the Venice Biennale") is an annual film festival he ...
. The company's film ''Green Book'' was named Best Film by the National Board of Review and won the People's Choice Award at the Toronto International Film Festival
The Toronto International Film Festival (TIFF, often stylized as tiff) is one of the largest publicly attended film festivals in the world, attracting over 480,000 people annually. Since its founding in 1976, TIFF has grown to become a permane ...
. In 2018, Participant Media also expanded its virtual reality
Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), educ ...
experience, “Melting Ice” featuring Al Gore
Albert Arnold Gore Jr. (born March 31, 1948) is an American politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. Gore was the Democratic Part ...
, into a four-part series titled, ''This is Climate Change''.
In 2019, Participant received a company-record 17 Academy Award nominations including ten for ''Roma'', five for ''Green Book'' and two for ''RBG''. Of those 17 nominations, the company won six Oscars including Best Picture for ''Green Book'' and Best Director and Best Foreign Language Film for ''Roma''.
The success of ''Roma'' led to a cultural moment in 2019 called the “Roma Effect,” which helped increase visibility and raise awareness for domestic workers in the U.S. and Mexico, where the Mexican Congress voted to pass legislation granting domestic workers access to basic labor rights, such as limited work hours and paid vacation.
In collaboration with the UCLA School of Theater, Film and Television's UCLA School of Theater, Film and Television#The Skoll Center for Social Impact Entertainment, Skoll Center for Social Impact Entertainment, Participant published the
State of SIE
report, similar to what it had done a few years earlier with USC when it published the
Participant Index
report. These reports are rare exceptions to Participant Media usually keeping its impact strategies proprietary.
On September 8, 2019, Participant debuted its rebrand and logo at the Toronto Film Festival which coincided with the company's 15th anniversary. The company's rebrand was followed by the announcement that David Linde
David Linde (born February 8, 1960) is the CEO of the Los Angeles, California-based film production company Participant, a position to which he was appointed in October 2015. Prior to his role at Participant, Linde had leading roles at Universa ...
extended his contract as CEO of the consumer-engaged brand with a multi-year deal.
On November 30, 2020, Participant terminated its equity stake in Amblin Partners, ending its relationship with the company.
Films
Television
See also
* List of California companies
* List of film production companies by country
References
External links
*
{{authority control
Participant (company) films,
Documentary film production companies
Film production companies of the United States
Film distributors of the United States
Companies based in Los Angeles
Mass media companies established in 2004
2004 establishments in California
American independent film studios
B Lab-certified corporations