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Tochukwu Gbubemi Ojogwu (born 18 October 1993), popularly known as Odumodublvck is a Nigerian rapper, singer and songwriter. He is known for his stage performances and genre-blend. Odumodublvck is a member of the hip-hop collective Anti World Gangstars. He currently resides in Abuja, Nigeria and is fast becoming a rap sensation in the afro music industry. In 2022, he signed a record deal with
NATIVE Records Native Records is a small British independent record label formed in Sheffield, England. The label was founded by Kevin Donoghue in 1985, after he left RCA Records and during his time at the Music Factory where he was a sound engineer. In J ...
, in partnership with
Def Jam Def Jam Recordings (also simply known as Def Jam) is an American multinational record label owned by Universal Music Group. It is based in Manhattan, New York City, specializing predominantly in hip hop, contemporary R&B, soul and pop. The ...
. On 23 November 2022, he released his first single under the NATIVE, titled " Picanto" featuring ECko Miles, and
Zlatan Zlatan ( sr-Cyrl, Златан) is a male given name of Slavic origin meaning ''Golden''. The name is common amongst all South Slavic countries, namely in Bosnia and Herzegovina, Bulgaria, Croatia, North Macedonia and Serbia. The name is found i ...
, which earned him his first chart entry on the Nigeria Top 100 at number 79, and reached number 65. On 23 January 2023, he ranked number 4 on
TurnTable A phonograph, in its later forms also called a gramophone (as a trademark since 1887, as a generic name in the UK since 1910) or since the 1940s called a record player, or more recently a turntable, is a device for the mechanical and analogu ...
's NXT Emerging Top Artistes.


Early life

Odumodublvck was born and raised in
Lagos State Lagos State ( yo, Ìpínlẹ̀ Èkó) is a States of Nigeria, state in South West (Nigeria), southwestern Nigeria. Of the 36 States of Nigeria, states, it is both the List of Nigerian states by population, most populous and List of Nigerian state ...
. He had his junior high education at Christ the King College at Gwagwalada Abuja, where he got the stage name "Odumodu" in his second year of his junior high, and relocated with his family to
Abuja Abuja () is the capital and eighth most populous city of Nigeria. Situated at the centre of the country within the Federal Capital Territory (FCT), it is a planned city built mainly in the 1980s based on a master plan by International Plann ...
at the age of 17. He studied Mass Communications at the
University of Lagos The University of Lagos, popularly known as UNILAG, is a public research university located in Lagos, Nigeria and was founded in 1962. UNILAG is one of the first generation universities in Nigeria and is ranked among the top universities in th ...
for his tertiary education, where he graduated with a B.Sc.


Career

In 2022, Odumodublvck released a joint studio album with B.O.C Madaki, titled ''The Drop'', and a few months later he released a follow-up single, "Picanto", featuring ECko Miles, and
Zlatan Zlatan ( sr-Cyrl, Златан) is a male given name of Slavic origin meaning ''Golden''. The name is common amongst all South Slavic countries, namely in Bosnia and Herzegovina, Bulgaria, Croatia, North Macedonia and Serbia. The name is found i ...
. On 21 November 2022, the single debuted on
TurnTable A phonograph, in its later forms also called a gramophone (as a trademark since 1887, as a generic name in the UK since 1910) or since the 1940s called a record player, or more recently a turntable, is a device for the mechanical and analogu ...
Bubbling Under Top 100 at number 8, and number 15 on Nigeria Hip-Hop/Rap Songs chart. On 28 November 2022, "Picanto" debuted at number 79 on the Top 100, and number 44 on Nigeria Radio, the song also reached Number 6 at Nigeria Hip-Hop/Rap Songs chart. On 26 March 2022, Odumodublvck performed at the Jameson Connects concert alongside
DRB LasGidi DRB LasGidi (previously known as "Rap Royals") is a Nigerian musical group. It was formed in 2007 by Tobi Ajayi, Tobenna Ofili, and Ladi Lanre. Teniola Zaccheaus joined later. History Rap Royals officially kicked off with rapping and singing. T ...
, and
Vict0ny Anthony Ebuka Victor (born 5 January 2001), known professionally as Victony is a Nigerian singer, rapper and songwriter. He is from the Orsu local government area of Imo State. He was influenced while growing up by artists like Davido, Wizkid, ...
at Abuja. On 8 December 2022, he won the Next Rated Artist category at Galaxy Music Awards. The rapper gets a new Lexus IS 350, as part of the prize that comes with the Next Rated award. On 9 December 2022, he was announced on the line up of Vertical Rave concert opening acts alongside
Teezee Teni Zaccheaus JR. (born 27 June) better known by his stage name Teezee (stylized as TeeZee) is an English-Nigerian rapper, singer, songwriter, and record executive. He is one-third of the musical group DRB LasGidi with BOJ and Fresh L. He curren ...
,
Cruel Santino Osayaba Andrew Ize-Iyamu, better known by his stage name Cruel Santino, is a Nigerian alternative singer-songwriter, rapper, creative director, filmmaker, and music video director. He is a member of Monster Boys collective, with music producers G ...
,
PsychoYP Nicholas Ihua-Maduenyi (Born October 28, 1998) widely known as PsychoYP, is a Nigerian alternative hip hop rapper, singer, and songwriter. He is a member of the music collective Apex Village. He came into the music scene with a critically acclaime ...
,
Odunsi the Engine Bowofoluwa Olufisayo Odunsi (born June 7, 1996) known professionally as Odunsi the Engine stylized Odunsi (The Engine) is a Nigerian alternative singer-songwriter, rapper and record producer. Odunsi came into the music scene in 2018 with his ful ...
, among others, to be held on 17 December 2022. In March 2023, he released his first single on Friday 24, titled "Declan Rice", shortly after surviving a surgery that almost took his life. On 27 March 2023, Odumodublvck earned his first top 10 entry on TurnTable official Nigeria Top 100 Songs chart at number 8. On 1 April 2023, "Declan Rice" leads TheCable Lifestyle airplay chart at number 1. West Ham united captain, Declan Rice expressed his excitement as Nigerians sang his name, courtesy of Odumodublavk. On 15 July 2023,
Arsenal An arsenal is a place where arms and ammunition are made, maintained and repaired, stored, or issued, in any combination, whether privately or publicly owned. Arsenal and armoury (British English) or armory (American English) are mostly ...
announced the signing of
Declan Rice Declan Rice (born 14 January 1999) is an English professional footballer who plays as a defensive midfielder for Premier League club Arsenal and the England national team. Rice began his professional career at West Ham United, having been re ...
using his song in the background


Political awareness

On 25 May 2023, Odumodu tweeted about the
presidential inauguration A presidential inauguration is a ceremonial event centered on the formal transition of a new president into office, usually in democracies where this official has been elected. Frequently, this involves the swearing of an oath of office. Examples o ...
of the 16th President of Nigeria
Bola Tinubu Bola Ahmed Adekunle Tinubu (born 29 March 1952) is a Nigerian accountant and politician who served as the Governor of Lagos State from 1999 to 2007 and Senator for Lagos West during the brief Third Republic. In June 2022, he was chosen as the A ...
Renewed Hope concert. In the quote, he wrote "They Tried To Get Me To Perform At The Inauguration. They Did Not Do Their Research." However, on 2 March 2023, following the release of
NATIVE Sound System NATIVE Sound System is a British radio show, based in London, and hosted by Sholzstilltippin, and Addy Edgal. It currently airs every Friday at 5PM, on NTS Radio. The show showcase up and coming African music talents, with the aim to document Af ...
single "Vex", Odumodu declared his support to
Peter Obi Peter Gregory Obi (born 19 July 1961) is a Nigerian businessman and politician who served as governor of Anambra from March to November 2006, February to May 2007, and from June 2007 to March 2014. In May 2022, he became the Labour Party can ...
in the second verse "I dey hope on Peter Obi to save me", and earlier described himself as Peter Obi's running mate on social media.


Artistry

Odumodublvck is known for fusing
Afrobeat Afrobeat is a Nigerian music genre that involves the combination of West African musical styles (such as traditional Yoruba music and highlife) and American funk, jazz, and soul influences, with a focus on chanted vocals, complex intersecting ...
, with
Drill A drill is a tool used for making round holes or driving fasteners. It is fitted with a bit, either a drill or driverchuck. Hand-operated types are dramatically decreasing in popularity and cordless battery-powered ones proliferating due to ...
and
Grime music Grime is a genre of electronic music that emerged in London in the early 2000s. It developed out of the earlier UK dance style UK garage, and draws influences from jungle, dancehall, and hip hop. The style is typified by rapid, syncopated brea ...
. According to
Dazed ''Dazed'' (''Dazed & Confused'' until February 2014) is a bi-monthly British style magazine founded in 1991. It covers music, fashion, film, art, and literature. Dazed is published by Dazed Media, an independent media group known for producing ...
, "His unrelenting style of drill employs high-life inspired melodies and Nigerian Pidgin English to tell vivid stories about his community and everyday experiences – his narrative style is so specific to Nigerians, it’s hard to pick up on the nuances as an outsider."


Discography


Singles


Accolades


References

State of origin? {{DEFAULTSORT:Odumodublvck Living people Rappers from Lagos Nigerian hip hop musicians 1993 births