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''Night Network'', ''Night Time'' and ''Night Shift'' were names given to the overnight (usually between 12 and 6am) schedule of the ITV network in the United Kingdom. The first ITV company began 24-hour broadcasting in 1986, with all of the companies broadcasting through the night by the end of 1988. At first, individual companies created their own services, however before too long, many of the smaller ITV stations began simulcasting or networking services from others. From this, numerous services began each offering their own distinct take on programmes, with regions taking one of the services on offer. As each franchise was taken over however, the services became fewer in number. Today, all of the
ITV plc ITV plc is a British media company that holds 13 of the 15 regional television licences that make up the ITV network (Channel 3), the oldest and largest commercial terrestrial television network in the United Kingdom. ITV plc is listed on th ...
regions (except
ITV Channel Television ITV Channel Television, previously Channel Television, is a British television station which has served as the ITV contractor for the Channel Islands since 1962. It is based in Jersey and broadcasts regional programme for insertion into the ...
and UTV for legal reasons), show teleshopping, followed by repeats of daytime programming and then ''Unwind with ITV'' (previously the ''
ITV Nightscreen ''ITV Nightscreen'' was a scheduled programme on the ITV television network, consisting of a sequence of animated pages of information about ITV's upcoming programmes, features and special events, with easy listening music in the background. T ...
'' service was shown until October 2021). STV broadcasts its own strand, ''Teleshopping and Nightvision''.


History

Up until the mid-1980s, all British television stations closed down for the night at around 12:30am, sometimes up to an hour later on Friday and Saturday nights. Some of the ITV companies wanted to expand their broadcasting hours in the belief there was an untapped market for television through the night. As early as 1983,
London Weekend Television London Weekend Television (LWT) (now part of the non-franchised ITV London region) was the ITV network franchise holder for Greater London and the Home Counties at weekends, broadcasting from Fridays at 5.15 pm (7:00 pm from 1968 un ...
(LWT) was experimenting with extra hours on Friday and Saturday nights during its ''Nightlife'' strand, which pushed back closedown until after 2am. Towards the latter part of the decade,
Channel 4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a fourth television service ...
had extended late night broadcasting hours and transmission staff for the ITV regional companies were required to playout the network's commercial breaks, even if the main ITV station had already closed down. There was also speculation of a threat from the
Independent Broadcasting Authority The Independent Broadcasting Authority (IBA) was the regulatory body in the United Kingdom for commercial television ( ITV and Channel 4 and limited satellite television regulation – cable television was the responsibility of the Cable Author ...
to franchise overnight hours to a new company as had been done with breakfast television (
TV-am TV-am was a TV company that broadcast the ITV franchise for breakfast television in the United Kingdom from 1 February 1983 until 31 December 1992. The station was the UK's first national operator of a commercial breakfast television franchis ...
) in 1983. Within just over two years of ITV's first overnight experiment (at Yorkshire Television in 1986), the entire network had commenced 24-hour transmission.


Early experiments

On 9 August 1986,
Yorkshire Television ITV Yorkshire, previously known as Yorkshire Television and commonly referred to as just YTV, is the British television service provided by ITV Broadcasting Limited for the Yorkshire franchise area on the ITV (TV network), ITV network. Until 19 ...
became the first ITV company and the first British terrestrial television station to offer 24-hour broadcasting. This was achieved by simulcasting the satellite station
Music Box A music box (American English) or musical box (British English) is an automatic musical instrument in a box that produces musical notes by using a set of pins placed on a revolving cylinder or disc to pluck the tuned teeth (or ''lamellae'' ...
for a three-month trial, as permitted by the IBA. The all-night simulcasts continued until Friday 2 January 1987 – shortly before Music Box ceased operations as a broadcaster. On 13 January 1987, Yorkshire became the second region to launch a teletext-based ''Jobfinder'' service for one hour after close-down (Central had launched a Jobfinder service the previous April) with a ''Through Till Three'' strand on Thursday, Friday and Saturday nights introduced in April. On 25 April 1987,
Central Central is an adjective usually referring to being in the center of some place or (mathematical) object. Central may also refer to: Directions and generalised locations * Central Africa, a region in the centre of Africa continent, also known a ...
began extending its programming hours to 3am on weeknights and 4am at weekends, airing its own schedule of films, series and hourly '' Central News'' bulletins entitled ''More Central''. The station's ''Jobfinder'' service (launched a year beforehand) was expanded from a single hour after close-down to fill the remainder of the night until TV-am took over at 6am. Meanwhile,
Granada Television ITV Granada, formerly known as Granada Television, is the ITV franchisee for the North West of England and Isle of Man. From 1956 to 1968 it broadcast to both the north west and Yorkshire but only on weekdays as ABC Weekend Television was its ...
took a more restrictive approach – during 1987, the station introduced a ''Nightlife'' strand, which saw programming hours extended until around 3am on Friday and Saturday nights only. A short-lived joint schedule was introduced by Central, Granada and
Scottish Television Scottish Television (now, legally, known as STV Central Limited) is the ITV network franchisee for Central Scotland. The channel — the largest of the three ITV franchises in Scotland — has been in operation since 31 August 1957 and is th ...
when the companies began full 24-hour transmission on 13 February 1988, but was abandoned within a few months. During this time, all three stations provided local presentation. Central continued to air its own overnight service until 1994, when it briefly took Carlton's ''Nightime'' icservice (with opt-outs for regional programming until circa 2003). In August 1987,
Anglia Television ITV Anglia, previously known as Anglia Television, is the ITV franchise holder for the East of England. The station is based at Anglia House in Norwich, with regional news bureaux in Cambridge and Northampton. ITV Anglia is owned and operated b ...
,
Thames Television Thames Television, commonly simplified to just Thames, was a franchise holder for a region of the British ITV television network serving London and surrounding areas from 30 July 1968 until the night of 31 December 1992. Thames Television broa ...
and LWT began 24-hour broadcasting. Thames's ''Into the Night'' strand began in June 1987 with broadcasts originally running until around 4am, extending to a full service on Monday 17 August 1987. Anglia originally opted to air ''Night Network'' on weekends alongside its own overnight schedule on weeknights while LWT filled the post-''Night Network'' slot with a short-lived ''Thru to 6'' strand.
Tyne Tees Television ITV Tyne Tees, previously known as Tyne Tees, Channel 3 North East and Tyne Tees Television, is the ITV television franchise for North East England and parts of North Yorkshire. Tyne Tees launched on 15 January 1959 from studios at a converte ...
also experimented with 24-hour transmission when in December 1987, it began airing its own teletext ''Jobfinder'' service between close-down and 6am. This continued until Granada's ''Night Time'' service launched on Tyne Tees the following September. TVS, which also aired ''Night Network'' at weekends, started its own ''Late Night Late'' strand on Monday 25 January 1988, gradually extending its broadcast hours until a full 24-hour service began on 30 May 1988 – the strand was the first to be simulcast on another ITV station, (
Channel Television ITV Channel Television, previously Channel Television, is a British television station which has served as the ITV contractor for the Channel Islands since 1962. It is based in Jersey and broadcasts regional programme for insertion into the ...
).
HTV Wales ITV Wales and West, previously known as Harlech Television (HTV), was an ITV franchise area in the United Kingdom until 31 December 2013, licensed to a broadcaster by the regulator Ofcom. There is no channel, past or present, named "ITV Wales ...
and
HTV West ITV Wales and West, previously known as Harlech Television (HTV), was an ITV franchise area in the United Kingdom until 31 December 2013, licensed to a broadcaster by the regulator Ofcom. There is no channel, past or present, named "ITV Wales ...
began broadcasting its own ''Night Club'' service on 22 August 1988. Both ''Late Night Late'' and ''Night Club'' took on a different approach to the practice of in-vision continuity – incorporating viewers' letters, competitions and live studio guests – such features were also used by Thames and Anglia's regional overnight strands. One constant of all the overnight services, regardless of their differing schedules, was overnight news bulletins provided by ITN, referred to as simply the ''ITN News Headlines''. These were no-frills bulletins, originally proceeded by a variant of the ITN animation of the time set over a dusk sky background (as opposed to the usual light blue); these bulletins would lead into the '' ITN Morning News'', and typically the anchor of that day's edition of the ''ITN Morning News'' would also anchor the short updates. The headlines were aired at different times depending on the schedule; both the bulletins and the Morning News debuted on 15 February 1988. Thames also briefly aired editions of ''
CNN Headline News HLN is an American basic cable network. Owned by Warner Bros. Discovery, the network primarily carries true crime programming. The channel was originally launched on January 1, 1982 by Turner Broadcasting as CNN2 (later renamed Headline News ...
'' before the ITN World News in 1988.


''Night Network''

''Night Network'' was ITV's first major experiment into the area of overnight broadcasting beginning on Friday 28 August 1987, originally for the ITV regions covered by LWT, TVS and Anglia, before expanding to other regions during the summer of 1988. Whereas overnight broadcasts are commonplace today, back in the late 1980s, ITV decided it would take a more cautious approach with ''Night Network'' only initially broadcasting between 1am and 4am in the Friday and Saturday night schedules, and between 1am and 3am in the Sunday night schedule. The show was produced for ''Night Network Productions'' and LWT by Jill Sinclair who had been the producer of
BBC1 BBC One is a British free-to-air public broadcast television network owned and operated by the BBC. It is the corporation's flagship network and is known for broadcasting mainstream programming, which includes BBC News television bulletins, ...
's ''Pop Quiz'' and Channel 4's '' The Tube'' at Tyne Tees Television, aiming for a similar audience to that of these two shows. The format of ''Night Network'' was similar to Channel 4's ''
Network 7 ''Network 7'' was a short-lived but influential youth music and current affairs programme screened on Channel 4 over two series in 1987 and 1988. The series was created by Jane Hewland and Janet Street-Porter, who was also editor of the first se ...
'', or even a late night adult version of Saturday morning kids TV, as it was a mixture of quizzes, celebrity guests, imported serials and bands. Feature segments included ''Street Cred'' with Paul Thompson, ''Video View'' with Steve Allen and Kate Davies, Rowland Rivron in ''The Bunker Show'',
Tim Westwood Timothy Westwood (born 3 October 1957) is a British DJ and presenter. He is often referred to by other DJs and artists appearing on his shows simply as Westwood. He was described by ''The Guardian'' in 2022 as "a veteran of the hip-hop scene ...
's ''N-Sign Radio'', Emma Freud's chat segment ''Pillow Talk'',
Geoffrey Cantor Geoffrey N. Cantor (born 1943) is Emeritus Professor of the History and Philosophy of Science at the University of Leeds and Honorary Senior Research Associate at UCL Department of Science and Technology Studies at University College London. He ...
's video segment ''The Axeman'',
Barbie Wilde Barbie Wilde is a Canadian-born British actress and writer, perhaps best known for appearing as the Female Cenobite in '' Hellbound: Hellraiser II'' (1988) – the second of ten Hellraiser films based on Clive Barker's novella, ''The Hellbound ...
's video review for ''The Small Screen'', and quiz show ''The All New Alpha Bet Show'' hosted by Nicholas Parsons, whilst cult TV series ''
Captain Scarlet and the Mysterons ''Captain Scarlet and the Mysterons'', often shortened to ''Captain Scarlet'', is a British science fiction television series created by Gerry and Sylvia Anderson and filmed by their production company Century 21 Productions for distributor ...
'' and ''
Batman Batman is a superhero appearing in American comic books published by DC Comics. The character was created by artist Bob Kane and writer Bill Finger, and debuted in the 27th issue of the comic book ''Detective Comics'' on March 30, 1939. I ...
'' were also frequently seen. Originally, on Sunday nights, classic movies were shown but this was only until the programme was expanded to other ITV regions on Friday 2 September 1988. Although it proved a success, ''Night Network'' was never broadcast nationally – companies such as Central opted out of the entire programme from the start to provide its own schedule. With more programmes (be it imports, repeats or original output) competing for the overnight slots, the Sunday edition was eventually dropped in Autumn 1988. Around the same time, the first hour of Night Network became a regional ''For London Only'' segment on LWT while the remaining two hours continued to air across other regions, albeit in differing timeslots depending on the stations' preferred schedules. ''Night Network'' was broadcast for the last time on Friday 31 March 1989.


''Night Time'' from Granada

On 2 September 1988, four of the smaller ITV companies (Border, Grampian, Tyne Tees and TSW – joined from 3 October 1988 by Ulster – began 24-hour broadcasting with the introduction of ''Night Time'', a part-networked service provided by Granada Television's presentation department in Manchester and intended to help the smaller ITV stations who were unable to provide a service of their own. This new late night line up consisted mainly of films, and syndicated American shows such as ''America's Top Ten'' (presented by
Casey Kasem Kemal Amin "Casey" Kasem (April 27, 1932 – June 15, 2014) was an American disc jockey, actor, and radio personality, who created and hosted several radio countdown programs, notably ''American Top 40''. He was the first actor to voice No ...
), '' American Gladiators'' (the popularity of which prompted LWT to commission their own equivalent series in 1992), ''
WCW Worldwide ''WCW WorldWide'' was an American syndicated television show that was produced by World Championship Wrestling (WCW) that aired from October 8, 1975, to March 31, 2001. At the time of its cancellation, ''WorldWide'' was the longest-running, uni ...
'' (which would later be promoted to British wrestling's old Saturday afternoon slot) and '' Donahue''. There was also a limited number of home-produced programming such as Granada's ''Nightbeat'', ''The Other Side of Midnight'' (hosted by Factory Records' Tony Wilson), ''
The Hitman and Her ''The Hitman and Her'' is a British television dance music programme hosted by Pete Waterman and Michaela Strachan. The programme was produced for Granada Television and ran from September 1988 until December 1992 on ITV's Night Network. The s ...
'' (and replacement ''BPM''), ''Quiz Night'', '' Movies, Games and Videos'', ''Get Stuffed'', ''Stand Up'' and LWT's ''Cue the Music''. Traditionally,
Grampian Grampian ( gd, Roinn a' Mhonaidh) was one of nine former local government regions of Scotland created in 1975 by the Local Government (Scotland) Act 1973 and abolished in 1996 by the Local Government etc. (Scotland) Act 1994. The region t ...
would opt out of the overnight networked service by providing its own regional schedule on
Hogmanay Hogmanay ( , ) is the Scots word for the last day of the old year and is synonymous with the celebration of the New Year in the Scottish manner. It is normally followed by further celebration on the morning of New Year's Day (1 January) or i ...
night into New Year's Day morning - with the exception of 1988 and 1997, as Grampian carried the network schedule through the night as normal after their hogmanay output had finished broadcasting to their region respectively, Border Scotland would also carry STV's hogmanay show on a yearly basis too, but didn't provide a regional schedule of their own afterwards, so they too carried the overnight network schedule as normal. Granada's ''Night Time'' service was wound down during 1995 – with programming carried from LNN from January onwards before presentation was handed over to the London service on 5 June.


''Night Shift'' from Yorkshire

On 29 May 1988, Yorkshire Television reintroduced a full through-the-night service, this time consisting of films, imports, series and networked original programming including YTV's ''The
James Whale James Whale (22 July 1889 – 29 May 1957) was an English film director, theatre director and actor, who spent the greater part of his career in Hollywood. He is best remembered for several horror films: '' Frankenstein'' (1931), '' The ...
Radio Show'', simulcast locally with
Radio Aire Radio Aire was an Independent Local Radio station, serving Leeds and West Yorkshire. The station was merged and relaunched as Greatest Hits Radio Yorkshire, as part of a rebrand, on 1 September 2020. History Radio Aire was launched at 6am ...
. Following Yorkshire's buyout of Tyne Tees Television in 1992, a new overnight service for both stations was launched entitled ''Night Shift'', broadcast across both regions from YTV's transmission centre in Leeds with pre-recorded continuity from the station's announcing staff. Separate overnight presentation for the YTV and Tyne Tees areas was introduced two years later. Both regions aired the same schedule of imports, films, local programming and Bollywood movies although for a short while, YTV refused to air more adult programming such as ''The Good Sex Guide'' and ''God's Gift'' – while such output continued to air on Tyne Tees. The service remained locally originated (despite the introduction of networked idents in 1997) until 8 March 1998. YTV continued to opt out of the network for its regular ''Jobfinder'' programme at 5am until around 2005.


''ITV Night Time'' from Thames/LWT

During 1991, Anglia, HTV and TVS discontinued their own overnight strands and began carrying a new ''ITV Night Time'' service from London, provided by Thames from Monday to Thursday and LWT from Friday to Sunday. For the first time, both London companies utilised the same on-screen branding throughout the week – the only notable difference being LWT's near non-use of a continuity announcer at the weekend. Around this time, original programming for the network included LWT's ''Cue the Music'', ''Dial Midnight'', ''...in Profile'', ''The Big E'', ''Noisy Mothers'', ''One to One'', '' In Bed With Medinner'', '' Night Shift'', '' Get Stuffed'' and Thames's ''Video Fashion'', albeit airing in differing timeslots depending on each strand's schedule. Imported output increased with featured shows including ''
Night Heat ''Night Heat'' is a Canadian police crime drama series that aired on both CTV in Canada and CBS in the United States. Original episodes were broadcast from 1985 to 1989. ''Night Heat'' was the first Canadian original drama series that was also a ...
'', ''
Soap Soap is a salt of a fatty acid used in a variety of cleansing and lubricating products. In a domestic setting, soaps are surfactants usually used for washing, bathing, and other types of housekeeping. In industrial settings, soaps are us ...
'', ''
Three's Company ''Three's Company'' is an American sitcom television series that aired for eight seasons on ABC from March 15, 1977, to September 18, 1984. It is based on the British sitcom '' Man About the House''. The story revolves around three single room ...
'', ''
The Time Tunnel ''The Time Tunnel'' is an American color science fiction TV series written around a theme of time travel adventure starring James Darren and Robert Colbert. The show was creator-producer Irwin Allen's third science-fiction television series an ...
'', ''
Too Close for Comfort ''Too Close for Comfort'' is an American sitcom television series that aired on ABC from November 11, 1980, to May 5, 1983, and in first-run syndication from April 7, 1984, to February 7, 1987. Its name was changed to ''The Ted Knight Show'' w ...
'', '' The Equalizer'' and American sporting programmes. Following the loss of Thames' franchise on 31 December 1992, Anglia and HTV began taking Granada's ''Night Time'', leaving LWT with its own overnight presentation – the network-branded ''3 Nights'', which featured some of LWT's local programming.


''Nightime''

On 1 January 1993, the new ITV franchise holder for London weekdays, Carlton introduced a new ''Nightime'' 'sic''.html" ;"title="sic.html" ;"title="'sic">'sic''">sic.html" ;"title="'sic">'sic''service, airing from Monday – Thursday nights and simulcast by Meridian and Channel Television. It was also briefly simulcast by Central between 1994 and 1995. On Friday, Saturday and Sunday nights, Meridian & Channel broadcast its own version of ''Nightime'', presented in-vision from Southampton by ex-''Late Night Late'' presenter Graham Rogers. Both Carlton and Meridian/Channel services utilised the same on-screen branding and presentation throughout the week. Around this time, programming largely consisted of output airing on the other services as well as imports including French soap ''Riviera'' and in the case of Meridian, regional programming, including ''World Of Sailing'' and ''Freescreen'', an experimental series featuring viewers' videos and social action features.


''ITV Night Time'' from LNN

From 13 February 1995, London News Network (a subsidiary of Carlton & LWT) launched a revamped overnight service featuring new neon-themed presentation (without any station-specific branding) and a year later, a brand slogan – ''Television with Attitude''. Initially broadcast in London only, the service expanded on 5 June to most of the regions formerly served by Granada's version of ''Night Time'' (which had been following the same schedule as LNN's service since the start of the year). New original programming was also produced for the network including ''Bonkers!'', ''Bushell on the Box'', ''
Carnal Knowledge Carnal knowledge is an archaic or legal euphemism for sexual intercourse. In modern statutes, the term " sexual penetration" is widely used, though with various definitions. Biblical source The term derives from ''carnal'', meaning "of the fles ...
'', Club @vision, ''Cyber Cafe'', ''
Cybernet ''Cybernet'' (also known as Interactive) was a weekly video gaming magazine programme, originally broadcast overnight on the ITV network in the United Kingdom. The programme was commissioned by ''Yorkshire Television'' and produced by ''Caprico ...
'', ''Curtis Calls'', '' Hotel Babylon'', ''
God's Gift ''God's Gift'' is a 2006 direct to video American drama film directed by Master P produced, and distributed by Guttar Music Entertainment. Synopsis The film is based on boxing, and Romeo's struggle with God and school. It also shows his strugg ...
'','' Late and Loud'', ''The Paul Ross Show'', ''Pyjama Party'', ''The Lads'' and ''Rockmania''. Although less reliant on imports than before, shows including ''Coach'' and ''Box Office America'' continued to feature within the schedules.


''NightTime''/''The Edge'' from Meridian

Following the launch of the LNN service over much of the ITV network, Meridian's overnight service expanded to seven days a week in February 1995 and began airing in the Anglia region. Overnight continuity links were discontinued in favour of announcer-less idents and presentation. Meridian's programming was also adopted in January 1996 by HTV and Westcountry, who opted to run separate local presentation from HTV's presentation centre in Cardiff. The arrangement continued when Meridian revamped and relaunched the service as ''The Edge'' in September 1996. The service largely carried the same programmes provided by LNN with some regional opt-outs for programmes such as Meridian’s ''World of Sailing'' and ''Freescreen''. In 1998, ''The Edge'' was dropped and replaced by a set of idents using generic ITV branding. These idents were amended later that year to reflect the change of ITV's generic logo and continued to be used until May 2000, by which time, Meridian had adopted the generic overnight branding used by the rest of the network since November 1999.


1999 – 2000s

With 24-hour programming becoming the norm on British television, ITV phased out the ''Night Time'' logos and presentation on overnight shows by late 1999 with generic network branding taking its place in most regions and ''
ITV Nightscreen ''ITV Nightscreen'' was a scheduled programme on the ITV television network, consisting of a sequence of animated pages of information about ITV's upcoming programmes, features and special events, with easy listening music in the background. T ...
'' starting to take up timeslots towards the end of the night. From 2001 onwards, many of the former overnight programmes associated with the old ''Night Network'' and ''Night Time'' services were replaced with repeats of networked daytime shows (many of these including on-screen BSL signing for the deaf). By 2005, the only original ''Night Time'' programme still airing was the offbeat cookery show '' Get Stuffed''. Scottish and Grampian (both branded overnight as "Nighttime TV") continued to run its own overnight schedule until around late 2004. Quiz programming in the form of ''
Quizmania ''Quizmania'' is a British interactive game show. The show was devised by Chuck Thomas, Debbie King, and Simone Thorogood and produced by Fremantle Media for Information TV (between August 2005 and March 2006) and ITV (between December 2005 ...
'' and later,
ITV Play ITV Play was a short-lived 24/7 participation television channel in the United Kingdom owned by ITV plc. The ITV Play name continued as a strand on the main ITV Network until December 2007. It was launched as a standalone channel on Freeview ...
output such as ''The Mint'' and ''Make Your Play'' aired overnight between December 2005 and December 2007.


Present

All ITV plc regions now carry the same schedule from London. ITV's current overnight schedule consists mainly of repeats of talk and lifestyle shows such as ''
Loose Women ''Loose Women'' (previously known as ''Live Talk'' from 2000 to 2001) is a British talk show that broadcasts on ITV1 weekdays from 12:30 pm to 1:30 pm. The show focuses on a panel of four female presenters who interview celebrities, talk about ...
'' and ''
ITV Nightscreen ''ITV Nightscreen'' was a scheduled programme on the ITV television network, consisting of a sequence of animated pages of information about ITV's upcoming programmes, features and special events, with easy listening music in the background. T ...
'', as well as the roulette strand '' Jackpot247''. STV in Northern & Central Scotland, UTV in Northern Ireland and ITV Channel Television opt out of the overnight schedule regularly for teleshopping, alternative programming and ITV Nightscreen. STV also continues to provide its own localised presentation overnight – in April 2010, the station introduced '' The Nightshift'', a nightly strand consisting of interactive viewers' chat, local & national news and extracts from current and archived STV programming, linked by live out-of-vision announcers in Glasgow. Initially launched as a pilot in the Central Scotland region, the programme began airing a separate edition for Northern Scotland and later, separate editions for each of STV's four sub-regions. A single pan-regional programme was later broadcast across the STV North and STV Central regions at weekends. ''The Nightshift'' was axed in October 2015 and replaced by ''After Midnight'', a rolling service of regional news and local programming highlights from the STV City channels. From 1 August 2019, home shopping channel
Ideal World Ideal World is a British TV shopping channel, broadcasting on Freeview, Satellite, Cable and online, with transactional websites, broadcast from studios in Peterborough. History Ideal World has its origins in the 1980s as a mail order compan ...
began simulcasting during part of the overnight period on ITV, including in the UTV and Channel regions which for legal reasons hadn't been able to carry the prior casino gaming strand in the slot (replacing it with repeated programmes and Nightscreen). STV began simulcasting Ideal World content from September 2021, having previously carried its own separate teleshopping content, After Midnight (until its cancellation following the demise of STV2) and ITV Nightscreen - the latter in some cases for longer than in ITV-branded regions. (Due to schedule opt-outs, on some nights STV will join Ideal at a different point to ITV.) On 1 October 2021 ITV Nightscreen was scrapped and replaced by footage-and-music strand '' Unwind With ITV'' (branded as 'Unwind With STV' in STV regions), produced by Rock Oyster Media. In October 2022, STV launched their own overnight filler programme, called ''Nightvision'' in a simliar format to the former ''After Midnight'' programme, but only contains regional news on a loop throughout the allocated timeslot between roughly 3am and 5am.


Advertising

Most of the ITV stations experienced great difficulty in selling advertising slots for the overnight schedules – many companies were not convinced that the low viewing audiences were enough to justify buying airtime. In most cases, stations who were unable to sell advertising overnight simply replaced commercial breaks with
public information films Public information films (PIFs) are a series of government-commissioned short films, shown during television advertising breaks in the United Kingdom. The name is sometimes also applied, ''faute de mieux'', to similar films from other countries, ...
or interval captions. Notably, LWT's ''Thru To 6'' service placed animated captions on-screen with music from the week's charts playing in the background. During the 1990s and early 2000s, an intermission took place between programming, with a message showing, simply "Back Soon" and music playing through. By the 1990s, commercials for premium-rate phone chat lines and edited versions of infomercials for firms such as Teledisc and
Time–Life Time Life, with sister subsidiaries StarVista Live and Lifestyle Products Group, a holding of Direct Holdings Global LLC, is an American production company and direct marketer conglomerate, that is known for selling books, music, video/DVD, ...
became more prominent. Overnight commercial breaks on the ITV network now usually consist of programme trailers and promos, and more recently, teleshopping commercials.


Regional variations

Regional services Note: * Central continued to have its own regional service at the weekends until early 1995. Part-networked services Timeline of services NOTE: Area which had Granada Night Time service never changed over to the LNN until June 1995.


Notes


References

{{ITV History of ITV ITV (TV network) original programming