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The Norton Motorcycle Company (formerly Norton Motors, Ltd.) is a
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
of
motorcycle A motorcycle (motorbike, bike, or trike (if three-wheeled)) is a two or three-wheeled motor vehicle steered by a handlebar. Motorcycle design varies greatly to suit a range of different purposes: long-distance travel, commuting, cruising ...
s, originally based in
Birmingham Birmingham ( ) is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the West ...
, England. For some years around 1990, the rights to use the name on motorcycles was owned by North American financiers. From 2008 to 2020, a line of motorcycles was produced under owner and chief executive
Stuart Garner Stuart James Garner (born November 1968) is a British businessman, convicted pension fraudster, and was the owner and CEO of the Norton Motorcycle Company from 2008 until it went into administration in 2020. Early life Garner was born in Derb ...
. Due to financial failure with large debts, in April 2020 administrators BDO agreed to sell certain aspects of Garner's business to Project 303 Bidco Limited, a new business established for the purpose with links to Indian motorcycle producer
TVS Motor Company TVS Motor Company (commonly known as TVS) is an Indian multinational motorcycle manufacturer headquartered in Chennai, Tamil Nadu, India. It is the third largest motorcycle company in India with a revenue of over in 2018–19. The company has ...
. The business was founded in 1898 as a manufacturer of "fittings and parts for the two-wheel trade".Holliday, Bob, ''Norton Story'', Patrick Stephens, 1972, p.11. By 1902 the company had begun manufacturing motorcycles with bought-in engines. In 1908 a Norton-built engine was added to the range. This began a long series of production of single and eventually twin-cylinder motorcycles, and a long history of racing involvement. During the
Second World War World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
Norton produced almost 100,000 of the military Model 16 H and Big 4 sidevalve motorcycles. When major shareholders started to leave Norton in 1953 the company declined and
Associated Motor Cycles Associated Motor Cycles (AMC) was a British motorcycle manufacturer founded by the Collier brothers as a parent company for the Matchless and AJS motorcycle companies. It later absorbed Francis-Barnett, James, and Norton before incorporation ...
bought the shares. Although motorcycle sales went through a recession in the 1950s, and Norton Motors Ltd was only a small manufacturer, Norton sales flourished. The largest UK motorcycle manufacturer at the time was BSA-Triumph, comprising
Birmingham Small Arms Company The Birmingham Small Arms Company Limited (BSA) was a major British industrial combine, a group of businesses manufacturing military and sporting firearms; bicycles; motorcycles; cars; buses and bodies; steel; iron castings; hand tool, hand, po ...
in Birmingham, and Triumph Motorcycles in Meriden. A merger with Norton Motorcycles was proposed; but although
Dennis Poore Roger Dennistoun "Dennis" Poore (19 August 1916, Paddington, London – 12 February 1987, Kensington) was a British entrepreneur, financier and sometime racing driver. He became chairman of NVT during the dying days of the old British motorcy ...
's Norton Motorcycles was by far the smaller partner, Poore effectively secured a take-over of BSA-Triumph, forming
Norton Villiers Triumph Norton Villiers Triumph (NVT) was a British motorcycle manufacturer, formed by the British government to continue the UK motorcycling industry, until the company's ultimate demise. Formation Triumph had been owned by the BSA Group since 1951, ...
(NVT). The Triumph factory at Meriden was the least modern; workers engaged in a "sit-in", forming a workers' co-operative. Poore was CEO of
Manganese Bronze Holdings Manganese Bronze Holdings plc (MBH) was the holding company of LTI Limited. The firm's sole business in its final years as a company was London black taxicab manufacturing through the LTI subsidiary. The Manganese Bronze and Brass Co was fou ...
, a company apparently more concerned with
asset stripping Asset stripping is a term used to refer to the practice of selling off a company's assets in order to improve returns for equity investors. In many cases where the term is used, a financial investor, referred to as a 'corporate raider', takes cont ...
than with motorcycle production. Subsequent political manoeuvrings led to the downfall of NVT, as taxpayer-assisted wranglings over amalgamations and sell-offs all but killed the once extensive UK motorcycle industry. In late 2008, Stuart Garner, a UK businessman, bought the rights to Norton from some US concerns and relaunched Norton in its then-new Midlands home at
Donington Park Donington Park is a motorsport circuit located near Castle Donington in Leicestershire, England. The circuit business is now owned by Jonathan Palmer's MotorSport Vision organisation, and the surrounding Donington Park Estate, still owned b ...
where it was to develop the 961cc Norton Commando and a new range of Norton motorcycles. On 29 January 2020, it was announced that the company had gone into
administration Administration may refer to: Management of organizations * Management, the act of directing people towards accomplishing a goal ** Administrative assistant, Administrative Assistant, traditionally known as a Secretary, or also known as an admini ...
. Administrators BDO were appointed by Metro Bank. The company had been in court over £300,000 of unpaid taxes due to
HM Revenue and Customs HM Revenue and Customs (His Majesty's Revenue and Customs, or HMRC) is a non-ministerial government department, non-ministerial Departments of the United Kingdom Government, department of the His Majesty's Government, UK Government responsible fo ...
, from an original amount of £600,000, with company representatives stating that £135,000 in "outstanding research and development tax relief" was overdue and would substantially reduce the amount owed. HMRC gave the company more time to pay and the court case was adjourned until mid-February.Norton Motorbikes in High Court over £300,000 of unpaid taxes to HMRC
Business Live 29 January 2020. Retrieved 30 January 2020
There were reports that there had been fraudulent wrongdoing which affected hundreds of pension holders who invested in the company, Norton customers, and staff; government ministers had endorsed Norton as millions of pounds of government grants and loans were provided. An associated hotel business owned by Stuart Garner also went in administration and was run temporarily by an outside hotel chain. On 17 April 2020, it was reported that India's TVS Motor Company had acquired the business in a cash deal. In the short term, they intended to continue production of motorcycles at Donington Park using the same staff. Former CEO Stuart Garner would not be involved in the new business. In late 2021, TVS announced the opening of a new manufacturing facility at
Solihull Solihull (, or ) is a market town and the administrative centre of the wider Metropolitan Borough of Solihull in West Midlands County, England. The town had a population of 126,577 at the 2021 Census. Solihull is situated on the River Blythe i ...
to be staffed initially by 100+ workers to produce luxury hand-crafted motorcycles. In February 2022, former CEO Stuart Garner admitted taking circa £11 million from three pension schemes intended for employees, where Garner was the sole trustee, to invest in the business. At
Derby Crown Court The Derby Combined Court Centre is a Crown Court venue, which deals with criminal cases, as well as a County Court, which deals with civil cases, in Morledge, Derby, England. History Until the late 1980s, criminal court hearings were held in th ...
on 31 March 2022, Garner was sentenced to eight months prison, suspended for two years.


Early history

The original company was formed by
James Lansdowne Norton James Lansdowne Norton (1869 – 21 April 1925) was an English motorcycle designer, inventor and manufacturer of the Norton motorcycles. One of the pioneers of the British motorcycle industry. Early life James Lansdowne Norton was born in Birmi ...
(known as "Pa") at 320, Bradford Street,
Birmingham Birmingham ( ) is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the West ...
, in 1898. In 1902 Norton began building motorcycles with French and Swiss engines. In 1907 a Norton with Peugot engine, ridden by Rem Fowler, won the twin-cylinder class in the first
Isle of Man TT The Isle of Man TT or Tourist Trophy races are an annual motorcycle racing event run on the Isle of Man in May/June of most years since its inaugural race in 1907. The event is often called one of the most dangerous racing events in the world ...
race, beginning a sporting tradition that went on until the 1960s. In April 1907 the Norton Manufacturing Co. moved to a larger factory at Deritend Bridge, Floodgate Street, Birmingham. The first Norton engines were made in 1907, with production models available from 1908. These were the 3.5 hp (490 cc) and the 'Big 4' (633cc), beginning a line of side-valve single-cylinder engines which continued with few changes until the late 1950s. The first Norton logo was a fairly simple,
art nouveau Art Nouveau (; ) is an international style of art, architecture, and applied art, especially the decorative arts. The style is known by different names in different languages: in German, in Italian, in Catalan, and also known as the Modern ...
design, with the name spelled in capitals. However, a new logo appeared on the front of the catalogue for 1914, which was a joint effort by James Norton and his daughter Ethel. It became known as the "curly N" logo, with only the initial letter as a capital, and was used by the company thereafter, first appearing on actual motorcycles in 1915. Ethel Norton also did some testing of her father's motorcycles. In 1913 the business declined, and R. T. Shelley & Co., the main creditors, intervened and saved it. Norton Motors Ltd was formed shortly afterwards under joint directorship of James Norton and Bob Shelley. Shelley's brother-in-law was tuner Dan O'Donovan, and he managed to set a significant number of records on the Norton by 1914 when the war broke out - and as competition motorcycling was largely suspended during the hostilities, these records still stood when production restarted after the war. 1914 Dan O'Donovan records set in April 1914 : * Under 500 cc flying km 81.06 mph, flying mile 78.60 mph - 490 cc Norton * Under 750 cc flying km and flying mile see above * Under 500 cc with sidecar flying km 65.65 mph, flying mile 62.07 mph - 490 cc Norton * Under 750 cc with sidecar flying km and flying mile see above On 17 July 1914 O'Donovan also took the flying 5 mile record at 75.88 mph, and the standing start 10 mile record at 73.29 mph, again on the 490 cc Norton.


First World War

Norton continued production of their 3.5 hp and Big 4 singles well into the war period, though in November 1916 the Ministry of Munitions issued an order that no further work on motor cycles or cars would be allowed from 15 November 1916 without a permit. By this time most motor cycle companies were already either producing munitions (or aircraft parts), or devoted to the export trade. Norton were involved in exporting and earlier that year had announced a new 'Colonial Model' of their 633cc Big 4. This featured an increase in ground clearance from 4.25" to 6.5", by altering the frame, larger tank, greater clearance on mudguards, and a sturdy rear carrier. The engine was unaltered, and transmission was via a Sturmey-Archer 3-speed gearbox. In February 1918, ''Motor Cycle'' reported on a visit to Norton Motors. Mr Norton had stated that he expected three post-war models, the 3.5 hp 490 cc TT with belt drive (for the 'speed merchant'), and two utility mounts, one with detuned TT engine, and the other being the Big Four for very heavy solo or sidecar work, both of these with three-speed Sturmey-Archer countershaft gearbox and all chain drive. It was also stated that he had been experimenting with aluminium pistons, and that Norton had produced a book of driving hints which also contained details of their Military and Empire models. In May 1918, Norton stated in one of their adverts that 'The ministry are taking the whole of our present output, but we have a waiting list'; this advert also uses the "Unapproachable Norton" phrase. Few Norton WD models appear in the For Sale column of ''The Motor Cycle'' after the war, suggesting they were shipped abroad, apparently one order going to the Russian Arm

The 1913–1917 Red Book listing UK Motor, Marine and Aircraft production shows Norton dropped from a full range in 1916, to only the Military Big Four in 1917.


Inter-War years

Norton resumed deliveries of civilian motorcycles in April 1919 with models aimed at motorcyclists who enjoyed the reliability and performance offered by long-stroke single-cylinder engines with separate gearboxes. Norton also resumed racing and in 1924 the
Isle of Man ) , anthem = "O Land of Our Birth" , image = Isle of Man by Sentinel-2.jpg , image_map = Europe-Isle_of_Man.svg , mapsize = , map_alt = Location of the Isle of Man in Europe , map_caption = Location of the Isle of Man (green) in Europe ...
Senior TT The Senior Tourist Trophy is a motorcycle road race that takes place during the Isle of Man TT festival, an annual event traditionally held over the last week in May and the first week in June. The Senior TT is the Blue Riband event of the festi ...
was the first win with a race average speed over 60 mph, rider Alec Bennett. Norton won this event ten times until they withdrew from racing in 1938. J.L. Norton died in 1925 aged only 56, but he saw his motorcycles win the Senior and sidecar TTs in 1924, specifically with the 500 cc Model 18, Norton's first overhead valve single. Designed by Walter Moore, the
Norton CS1 The CS1 was a Norton motorcycle between 1927 and 1939. Originally built as a TT racer, and Norton's first design of an overhead cam engine, it proved successful as a ''TT Replica'' road bike. After the early 1930s redesign of Norton's cammy m ...
engine appeared in 1927, based closely on the ES2
pushrod A valvetrain or valve train is a mechanical system that controls the operation of the intake and exhaust valves in an internal combustion engine. The intake valves control the flow of air/fuel mixture (or air alone for direct-injected engines) ...
engine and using many of its parts. Moore was hired away to NSU in 1930, after which Arthur Carroll designed an entirely new OHC engine destined to become the basis for all later OHC and DOHC Norton singles. (Moore's move to NSU prompted his former staff to quip NSU stood for "Norton Spares Used") The Norton racing legend began in the 1930s. Of the nine Isle of Man Senior TTs (500 cc) between 1931 and 1939, Norton won seven. Until 1934 Norton bought
Sturmey-Archer Sturmey-Archer was a manufacturing company originally from Nottingham, England. It primarily produced bicycle hub gears, brakes and a great many other sundry bicycle components, most prominently during their heyday as a subsidiary of the Raleig ...
gearboxes and clutches. When Sturmey discontinued production Norton bought the design rights and had them made by
Burman Burman is a surname. Notable people with the surname include: * Anneli Burman (born 1963), Swedish curler *Barney Burman Barney Burman is an American makeup artist and character actor. He was part of the team that won an Academy Award in 2009 fo ...
, a manufacturer of proprietary gearboxes. File:Norton 16 H (490 cc) 1921.jpg, 1921 Norton 16 H (490 cc) File:Norton International M30 500 cc OHC Racer 1937.jpg, Norton International M30 500 cc OHC Racer 1937 File:Norton ES2 1939.jpg, 1939 Norton ES2 File:Norton Big Four 1952.jpg, Norton Big Four (1952 model)


Second World War

Norton started making military motorcycles again in 1936 after a tender process in 1935 where a modified
Norton 16H The Norton 16H is a designation given to British motorcycles made between 1911 through to 1954 with various modifications and refers to a single cylinder Norton 490cc side valve engine with a bore and stroke of 79 x 100 mm. The H denotes the ...
beat contenders. From 900 in 1936 to 2000 in 1937, Norton was ahead of the competition as war loomed, and there was good reason in terms of spares and maintenance for the military to keep to the same model. Between 1937 and 1945 nearly a quarter (over 100,000) of all British military motorcycles were Nortons, basically the WD 16H (solo) and WD Big Four outfit with driven sidecar wheel.


Post-war

The
Isle of Man ) , anthem = "O Land of Our Birth" , image = Isle of Man by Sentinel-2.jpg , image_map = Europe-Isle_of_Man.svg , mapsize = , map_alt = Location of the Isle of Man in Europe , map_caption = Location of the Isle of Man (green) in Europe ...
Senior TT The Senior Tourist Trophy is a motorcycle road race that takes place during the Isle of Man TT festival, an annual event traditionally held over the last week in May and the first week in June. The Senior TT is the Blue Riband event of the festi ...
successes continued after the war, with Nortons winning every year from 1947 to 1954. After the Second World War, Norton reverted to civilian motorcycle production, gradually increasing its range. A major addition in 1949 was the twin cylinder Model 7, known as the
Norton Dominator The Dominator is a twin cylinder motorcycle developed by Norton to compete against the Triumph Speed Twin. The original Dominator was designed in 1947 and 1948 by Bert Hopwood, who had been on the Speed Twin design team at Triumph. Available f ...
, a pushrod 500 cc twin-cylinder machine designed by
Bert Hopwood Herbert Hopwood (1908 – 17 October 1996) was a British motorcycle designer. He was, at least, partly responsible for some of the most influential designs for the British motorcycle industry and worked for Ariel, Norton, BSA and Triumph. ...
. Its chassis was derived from the ES2 single, with telescopic front and plunger rear suspension, and an updated version of the gearbox known as the "lay-down" box. More shapely mudguards and tanks completed the more modern styling to Nortons new premium model twin. Norton struggled to reclaim its pre-WWII racing dominance as the single-cylinder machine faced fierce competition from the multi-cylinder Italian machines and AJS from the UK. In the 1949 Grand Prix motorcycle racing season, the first year of the world championship, Norton made only fifth place and AJS won. That was before the
Featherbed frame The featherbed frame was a motorcycle frame invented by the McCandless brothers and offered to the British Norton motorcycle company to improve the performance of their racing motorcycles in 1950. It was considered revolutionary at the time,"'' ...
appeared, developed for Norton by the McCandless brothers of Belfast in January 1950, used in the legendary
Manx Norton The Norton Manx or Manx Norton is a British racing motorcycle that was made from 1947 to 1962 by Norton Motors Ltd. Norton had contested every Isle of Man TT race from the inaugural 1907 event through into the 1970s, a feat unrivalled by any ...
and raced by riders including
Geoff Duke Geoffrey Ernest Duke (29 March 1923 – 1 May 2015) was a British multiple motorcycle Grand Prix road racing world champion. Born in St. Helens, Lancashire, after retirement from competition he was a businessman based in the Isle of Man. He ...
,
John Surtees John Surtees, (11 February 1934 – 10 March 2017) was a British Grand Prix motorcycle road racer and Formula One driver. On his way to become a seven-time Grand Prix motorcycle World Champion, he won his first title in 1956, and followed with ...
and
Derek Minter Derek Minter (27 April 1932 – 2 January 2015) was an English Grand Prix motorcycle and short-circuit road racer. Born in Ickham, Kent, with education starting in nearby Littlebourne, Walker, Mick. ''Derek Minter, King of Brands'', 2008, p.8 ...
. Very quickly the featherbed frame, a design that allowed the construction of a motorcycle with good mass-stiffness distribution, became a benchmark by which all other frames were judged. Norton also experimented with engine placement, and discovered that moving the engine slightly up/down, forward/back, or even right/left, could deliver a "sweet spot" in terms of handling. Motorcycle designers still use this method to fine-tune motorcycle handling. In 1951 the Norton Dominator was made available to export markets as the Model 88 with the Featherbed frame. Later, as production of this frame increased, it became a regular production model, and was made in variants for other models, including the OHV single-cylinder machines. Manx Nortons also played a significant role in the development of post war car racing. At the end of 1950, the English national 500 cc regulations were adopted as the new
Formula 3 Formula Three, also called Formula 3, abbreviated as F3, is a third-tier class of open-wheel formula racing. The various championships held in Europe, Australia, South America and Asia form an important step for many prospective Formula One driv ...
. The JAP Speedway engine had dominated the category initially but the Manx was capable of producing significantly more power and became the engine of choice. Many complete motorcycles were bought in order to strip the engine for 500 cc car racing, as Norton would not sell separate engines. The racing successes were transferred to the street through
cafe racer A coffeehouse, coffee shop, or café is an establishment that primarily serves coffee of various types, notably espresso, latte, and cappuccino. Some coffeehouses may serve cold drinks, such as iced coffee and iced tea, as well as other non-caf ...
s, some of which would use the featherbed frame with an engine from another manufacturer to make a hybrid machine with the best of both worlds. The most famous of these were Tritons - Triumph twin engines in a Norton featherbed frame. File:Norton 16H 001.jpg, Civilianised version of 1943/44 military Norton, model WD16H File:NortonManx,Bj.1954.jpg, 1954 Norton Manx File:Norton Manx 500 cc Racer 1958.jpg, Norton Manx 500 cc Racer 1958 File:Triton.jpg, Pre-unit Triumph engined Triton
Café racer A coffeehouse, coffee shop, or café is an establishment that primarily serves coffee of various types, notably espresso, latte, and cappuccino. Some coffeehouses may serve cold drinks, such as iced coffee and iced tea, as well as other non-caf ...
File:Cooper- Norton.jpg, Norton Manx Engine in a Cooper Formula 500 Race Car File:Manx Cooper.JPG, Detail of engine installation in the Cooper


AMC

Despite, or perhaps because of, the racing successes Norton was in financial difficulty.
Reynolds Reynolds may refer to: Places Australia *Hundred of Reynolds, a cadastral unit in South Australia *Hundred of Reynolds (Northern Territory), a cadastral unit in the Northern Territory of Australia United States * Reynolds, Mendocino County, Calif ...
could not make many of the highly desired Featherbed frames and customers lost interest in buying machines with the older frames. In 1953 Norton sold out to
Associated Motorcycles Associated Motor Cycles (AMC) was a British motorcycle manufacturer founded by the Collier brothers as a parent company for the Matchless and AJS motorcycle companies. It later absorbed Francis-Barnett, James, and Norton before incorporation ...
(AMC), who owned the brands AJS,
Matchless Matchless is one of the oldest marques of British motorcycles, manufactured in Plumstead, London, between 1899 and 1966. A wide range of models were produced under the Matchless name, ranging from small two-strokes to 750 cc Four-stroke cy ...
,
Francis-Barnett Francis & Barnett Limited was an English motorcycle manufacturer founded in 1919 by Gordon Inglesby Francis and Arthur Barnett and based in Lower Ford Street, Coventry, England. Early motor cycles were affectionately known as ' Franny B'. Motorcy ...
and
James James is a common English language surname and given name: *James (name), the typically masculine first name James * James (surname), various people with the last name James James or James City may also refer to: People * King James (disambiguat ...
. In 1962 the Norton factory in Bracebridge Street, Birmingham was closed and production was moved to AMC's
Woolwich Woolwich () is a district in southeast London, England, within the Royal Borough of Greenwich. The district's location on the River Thames led to its status as an important naval, military and industrial area; a role that was maintained throu ...
factory in south-east London. Under AMC ownership a much improved version of the Norton gearbox was developed, to be used on all the larger models of AJS, Matchless and Norton. Again, the major changes were for improved gear selection. In September 1955 a 600 cc Dominator 99 was launched. The 1946 to 1953 Long Stroke
Manx Norton The Norton Manx or Manx Norton is a British racing motorcycle that was made from 1947 to 1962 by Norton Motors Ltd. Norton had contested every Isle of Man TT race from the inaugural 1907 event through into the 1970s, a feat unrivalled by any ...
was initially
SOHC An overhead camshaft (OHC) engine is a piston engine where the camshaft is located in the cylinder head above the combustion chamber. This contrasts with earlier overhead valve engines (OHV), where the camshaft is located below the combustion cha ...
, the
DOHC An overhead camshaft (OHC) engine is a piston engine where the camshaft is located in the cylinder head above the combustion chamber. This contrasts with earlier overhead valve engines (OHV), where the camshaft is located below the combustion c ...
engine becoming available to favoured racers in 1949. The Short Stroke model (1953 to 1962) had bore and stroke of . It used a dry sump 499 cc single-cylinder motor, with two valves operated by bevel drive, shaft driven twin overhead camshafts. Compression ratio was 11:1. It had an
Amal GP AMAL was a British engineering company servicing the motorcycle and other light-engineering motor industries between 1927 and 1993Norton Manxman The Norton Manxman was a 650 cc vertical twin motorcycle manufactured by the British Norton Motorcycle Company at their Bracebridge St, Birmingham factory for export. The engine was an enlargement of the 600 cc engine used in the Model 99 Domi ...
was launched for the American market only. By September 1961 the Norton 650SS appeared for the UK market, the 750 cc (Atlas). By 20 April 1962 for the American market as they demanded more power, but the increases to the vertical twin engine's capacity caused a vibration problem at 5500 rpm. A 500 cc vertical twin is smoother than a single-cylinder, but if the vertical twin's capacity is enlarged vibration increases. The 750 Norton Atlas proved too expensive and costs could not be reduced. Financial problems gathered. There was an export bike primarily for use as a desert racer, sold up until 1969 as the Norton P11, AJS Model 33, Matchless G15 and Norton N15 which used the Norton Atlas engine in a modified Matchless G85CS scrambler frame with Norton wheels and front forks. This bike was reputed to vibrate less than the Featherbed frame model. AMC singles were also sold with Norton badging in this era. Also during this period Norton developed a family of three similar smaller-capacity twin cylinder machines: first the
Norton Jubilee The Jubilee is a Norton motorcycle made from 1958 to 1966. Named to commemorate Norton's Diamond Jubilee, the 249 cc Jubilee was a break with Norton tradition designed in response to UK legislation introduced in 1960 limiting learner riders ...
250 and then the Navigator 350 and the Electra 400, which had an electric starter. These models were Norton's first use of
unit construction : ''For the vehicle design where the vehicle's skin is used as a load-bearing element, see Monocoque.'' Unit construction is the design of larger motorcycles where the engine and gearbox components share a single casing. This sometimes includes ...
. The engine was an entirely new design by Bert Hopwood and the frame and running gear were from the Francis-Barnett range, also owned by AMC.


Norton-Villiers

By the late 1960s, competition from Japanese manufacturers and a rapidly declining home market had driven the whole British motorcycle industry into decline. In 1966 AMC became insolvent and was reformed as
Norton-Villiers Norton-Villiers was a British motorcycle manufacturer formed in the 1960s following the collapse of AMC. With the general decline of the British motorcycle industry, under a British Government initiative it was later combined with the remnants ...
, part of Manganese Bronze Holdings Ltd. The 750 Norton Atlas was noted for its vibration. Rather than change engines Norton decided to change the frame, and the isolastic-framed Norton Commando 750 was the result. In 1967 the Commando prototype was shown at the Earls Court Show in November, and introduced as a production model for 1968. Its styling, innovative
isolastic A bushing or rubber bushing is a type of vibration isolator. It provides an interface between two parts, damping the energy transmitted through the bushing. A common application is in vehicle suspension systems, where a bushing made of rubber ...
frame and powerful engine made it an appealing package. The Commando easily outperformed contemporary Triumph and BSA twins and was the most powerful and best-handling British motorcycle of its day. The isolastic frame made it much smoother than the Atlas. It used rubber bushings to isolate the engine and swing arm from the frame, forks, and rider. However, as the steel-shims incorporated in the Isolastic bearings wore, often from rusting, the bike became prone to poor handling: fishtailing in high-speed turns. The "Combat" engine was released in January 1972 with a twin roller bearing crank, 10:1 compression and developing at 6,500 rpm. Reliability immediately suffered, with frequent and early crank-shaft main-bearing failures, sometimes leading to broken crankshafts. Older engines had used one ball-bearing main bearing and one roller bearing main bearing but the Combat engine featured two roller bearings in a mistaken belief that this would strengthen the bottom-end to cope with the higher power-output. Instead the resultant crank-bending caused the rollers to "dig-in" to the races, causing rapid failure. This fragility was particularly obvious when measured against the reliability of contemporary Japanese machines. This problem was solved initially by a special roller bearing of 'superblend' fame later in 1972. This was superseded by a standard high capacity roller bearing early in 1973. The Commando was offered in several different styles: the standard street model, a pseudo-scrambler with upswept pipes and the Interstate, packaged as a tourer. Electric start was introduced on the Mark III in 1974. Sales were respectable but the company declined financially and became insolvent in 1975. In 1976 a Norton with a US-flag theme on the tank could be purchased for US$1,976.


Norton Villiers Triumph

In 1972 BSA was also in financial trouble. It was given UK Government help on the condition that it merged with
Norton-Villiers Norton-Villiers was a British motorcycle manufacturer formed in the 1960s following the collapse of AMC. With the general decline of the British motorcycle industry, under a British Government initiative it was later combined with the remnants ...
, and in 1973 the new
Norton Villiers Triumph Norton Villiers Triumph (NVT) was a British motorcycle manufacturer, formed by the British government to continue the UK motorcycling industry, until the company's ultimate demise. Formation Triumph had been owned by the BSA Group since 1951, ...
(NVT) was formed. The Triumph Motorcycles name came from BSA's Triumph subsidiary. In April 1973 an 8.5:1 compression 828 cc "850" engine was released with German FAG SuperBlend bearings. These, featuring slightly barrel-shaped rollers, had been introduced on late model 750 cc engines to cure the Combat engine's problems of crank-flex and the consequent digging-in to the bearing-surface of the initial cylindrical bearing rollers. This model produced at 6,250 rpm but the stated power does not give a true picture of the engine performance because increased torque seemed to make up for the reduced horsepower. In 1974 the UK's outgoing
Conservative Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilization i ...
government of
Edward Heath Sir Edward Richard George Heath (9 July 191617 July 2005), often known as Ted Heath, was a British politician who served as Prime Minister of the United Kingdom from 1970 to 1974 and Leader of the Conservative Party (UK), Leader of the Conserv ...
withdrew subsidies, but the incoming
Labour Labour or labor may refer to: * Childbirth, the delivery of a baby * Labour (human activity), or work ** Manual labour, physical work ** Wage labour, a socioeconomic relationship between a worker and an employer ** Organized labour and the labour ...
government of
Harold Wilson James Harold Wilson, Baron Wilson of Rievaulx, (11 March 1916 – 24 May 1995) was a British politician who served as Prime Minister of the United Kingdom twice, from October 1964 to June 1970, and again from March 1974 to April 1976. He ...
restored them after the
General Election A general election is a political voting election where generally all or most members of a given political body are chosen. These are usually held for a nation, state, or territory's primary legislative body, and are different from by-elections ( ...
. Rationalisation of the factory sites to Wolverhampton and Birmingham (BSA's
Small Heath Small Heath is an area in south-east Birmingham, West Midlands, England situated on and around the Coventry Road about from the city centre. History Small Heath, which has been settled and used since Roman times, sits on top of a small hill. ...
site) caused industrial disputes at Triumph's Coventry site; Triumph would go on as a workers
cooperative A cooperative (also known as co-operative, co-op, or coop) is "an autonomous association of persons united voluntarily to meet their common economic, social and cultural needs and aspirations through a jointly owned and democratically-control ...
alone. Despite mounting losses, 1974 saw the release of the 828 Roadster, Mark 2 Hi Rider, JPN Replica (
John Player John Player & Sons, most often known simply as Player's, was a tobacco and cigarette manufacturer based in Nottingham, England. In 1901, the company merged with other companies to form The Imperial Tobacco Company to face competition from US ma ...
Norton) and Mark 2a Interstate. In 1975 the range was down to just two models: the Mark 3 Interstate and the Roadster, but then the UK Government asked for a repayment of its loan and refused export credits, further damaging the company's ability to sell abroad. Production of the two models still made was ended and supplies dwindled. 1973 also saw the start of development on a new machine with a monocoque pressed steel frame, that also included a 500 cc twin, stepped piston engine called the 'Wulf'. However, as the Norton Villiers Triumph company was again in serious financial problems, development of the 'Wulf' was dropped in favour of the rotary
Wankel Wankel may refer to: * Wankel engine, a type of internal combustion engine using an eccentric rotary design instead of reciprocating pistons * Wankel AG, a German company that produces Wankel engines for ultralight aircraft and racing cars People ...
type engine inherited from BSA.


Wankel engine

In the 1980s the company went through several incarnations, mainly because the name was popular and now owned by several parties. In liquidation from NVT the global rights were split between (at least) Norton UK, Germany, America and Rest of the World. MidWest acquired the rights for light aviation use and at
Staverton Airport Gloucestershire Airport , formerly Staverton Airport, is a small airport at Churchdown, England. It lies west of Cheltenham, near the city of Gloucester and close to the M5 motorway. Its operator claims it to be Gloucestershire's largest ge ...
the
MidWest AE series The MidWest AE series are lightweight, liquid-cooled, single- and twin-rotor Wankel engines, with dual ignition, designed for light aircraft. They were produced by Mid-West Engines Ltd. at Staverton Airport, Gloucestershire, UK. History This en ...
was an aero engine developed from the twin-rotor engine. The brand was relaunched on an ambitious scale in Shenstone near
Lichfield Lichfield () is a cathedral city and civil parish in Staffordshire, England. Lichfield is situated roughly south-east of the county town of Stafford, south-east of Rugeley, north-east of Walsall, north-west of Tamworth and south-west of B ...
in 1988. The new models succeeded in racing, winning the
Senior TT The Senior Tourist Trophy is a motorcycle road race that takes place during the Isle of Man TT festival, an annual event traditionally held over the last week in May and the first week in June. The Senior TT is the Blue Riband event of the festi ...
in 1992, but they moved rather more slowly in the commercial market. The company had some success making the
Wankel Wankel may refer to: * Wankel engine, a type of internal combustion engine using an eccentric rotary design instead of reciprocating pistons * Wankel AG, a German company that produces Wankel engines for ultralight aircraft and racing cars People ...
-engined Interpol 2 motorcycle for civilian and military
police The police are a constituted body of persons empowered by a state, with the aim to enforce the law, to ensure the safety, health and possessions of citizens, and to prevent crime and civil disorder. Their lawful powers include arrest and t ...
forces and the RAC. This led to a civilian model in 1987 called the
Classic A classic is an outstanding example of a particular style; something of lasting worth or with a timeless quality; of the first or highest quality, class, or rank – something that exemplifies its class. The word can be an adjective (a ''c ...
. Subsequent Norton Wankels were water-cooled. The
Commander Commander (commonly abbreviated as Cmdr.) is a common naval officer rank. Commander is also used as a rank or title in other formal organizations, including several police forces. In several countries this naval rank is termed frigate captain. ...
was launched in 1988 and was followed by the Spondon-framed F1. This model was a de-tuned replica of Norton's RCW588 factory racing machines which won many short distance races, but had many reliability issues requiring frequent servicing; i.e., changing the primary drive chain every 100 miles. The year 1988 saw a new team brought in to replace Brian Crighton's team, to try to improve the model and reduce some of its reliability issues. The team, headed by ex Honda-team manager Barry Symmons, Honda engineer Chris Mehew and chassis specialist Ron Williams, were tasked with producing a chassis that could be produced cheaply and an engine which would have a long term reliability. The chassis, designed by Ron Williams and made by Harris Products, was based on Yamaha's Delta box stamped panels. However, in spite of many innovative solutions from Chris Mehew, the team's efforts to improve the reliability of the engine could not succeed to a commercially saleable level. The team quickly realized that an engine generating 1100 °C exhaust temperatures was not the item to place under a petrol tank. The team's project—renamed the NRS 588—did win the 1992
Isle of Man TT The Isle of Man TT or Tourist Trophy races are an annual motorcycle racing event run on the Isle of Man in May/June of most years since its inaugural race in 1907. The event is often called one of the most dangerous racing events in the world ...
, ridden by
Steve Hislop Robert Steven Hislop (11 January 1962 – 30 July 2003) was a Scottish motorcycle racer. Hislop won at the Isle of Man TT eleven times, won the British 250cc Championship (1990) and British Superbike championship (1995 and 2002). Hislop di ...
, as well as North West 200 and Ulster Grand Prix races ridden by
Robert Dunlop Stephen Robert Dunlop (25 November 1960 – 15 May 2008) was a Northern Irish motorcycle racer, the younger brother of fellow road racer, the late Joey Dunlop, and the father of William Dunlop and Michael Dunlop. Like Joey, Robert died after ...
. Whilst in Northern Ireland, the team met Gordon Blair, an automotive engineer from
Queen's University Belfast , mottoeng = For so much, what shall we give back? , top_free_label = , top_free = , top_free_label1 = , top_free1 = , top_free_label2 = , top_free2 = , established = , closed = , type = Public research university , parent = ...
. Blair commented that the Japanese had abandoned development of the motorcycle variant of the Wankel engine on two main counts: 1. As the team had realised, there was just too much heat to be confined in a motorcycle chassis. 2. The pollution created by the engine burning both oil for lubrication and fuel for power was too great to meet the impending pollution regulations without a large and expensive exhaust scrubbing system. In his TV Series on British industry, Sir
John Harvey-Jones Sir John Harvey-Jones MBE (16 April 1924 – 9 January 2008) was an English businessman. He was the chairman of Imperial Chemical Industries from 1982 to 1987. He was best known by the public for his BBC television show, '' Troubleshooter' ...
commented that the company was governed more by heart than head and the racing team were the only ones worth saving. The F1 was succeeded by the restyled and slightly less expensive F1 Sport. Chief Executive Phillippe LeRoux attempted to diversify the company to a group with interests in property and leisure, meanwhile supply of Norton Classic was being delayed by supply problems with petrol tanks and headlight shells. At this point the Department of Trade and Industry started to investigate improprieties in the investments of financier Philippe LeRoux and his associates following which LeRoux resigned his position as Chief Executive. In a move to manage an outstanding debt of £7 million, in 1991 David MacDonald was appointed Chief Executive at the behest of the
Midland Bank Midland Bank Plc was one of the Big Four banking groups in the United Kingdom for most of the 20th century. It is now part of HSBC. The bank was founded as the Birmingham and Midland Bank in Union Street, Birmingham, England in August 1836. It ...
. McDonald sold the company to the Canadian company ''Wildrose Ventures'' in 1993 for around half a million pounds.''
Motor Cycle News ''MCN'' or ''Motor Cycle News'' is a UK weekly Motorcycle, motorcycling newspaper published by Bauer Verlagsgruppe, Bauer Consumer Media, based in Peterborough, United Kingdom. It claims to be "the world’s biggest weekly motorcycle newspape ...
'' 23 February 1994 p.3 ''Norton 'a snip'. "Norton was sold to Canadian businessman Nelson Skalbania for just a third of its true value, claims an ex-boss of the British bike firm. David MacDonald says Norton was worth £1.42 million when Skalbania bought the company for £470,000 last year. Skalbania told the Canadian Globe and Mail newspaper: 'We did a hell of a deal'.'' Accessed and added 8 October 2014
''
Motor Cycle News ''MCN'' or ''Motor Cycle News'' is a UK weekly Motorcycle, motorcycling newspaper published by Bauer Verlagsgruppe, Bauer Consumer Media, based in Peterborough, United Kingdom. It claims to be "the world’s biggest weekly motorcycle newspape ...
'' 23 March 1994 p.5 "Museum bikes sell-off blocked." "The Alberta Stock Exchange ordered Wildrose – which paid £500,000 to take over the stricken factory late last year – to cease trading this month" Accessed and added 7 October 2014
Head of Wildrose Ventures,
Nelson Skalbania Nelson Mathew Skalbania (born February 12, 1938) is an engineer and businessman from Vancouver, British Columbia who is best known for signing a then 17-year-old Wayne Gretzky to the Indianapolis Racers of the World Hockey Association, and for his ...
, reformed the company as Norton Motors (1993) Ltd., putting his daughter Rosanda in place as General Manager at the Shenstone site. The new ownership attempted to reclaim from public exhibition premises and place for auction with Sothebys ten historic motorcycles, estimated at the time to be worth £50,000, including a 1904 Triumph first exhibited in 1938, which had been variously distributed to
National Motor Museum, Beaulieu The National Motor Museum (originally the Montagu Motor Museum) is a museum in the village of Beaulieu, set in the heart of the New Forest, in the English county of Hampshire. History The museum was founded in 1952 by Edward Douglas-Scott- ...
,
Science Museum, London The Science Museum is a major museum on Exhibition Road in South Kensington, London. It was founded in 1857 and is one of the city's major tourist attractions, attracting 3.3 million visitors annually in 2019. Like other publicly funded ...
and
Coventry Transport Museum Coventry Transport Museum (formerly known as the Museum of British Road Transport) is a transport museum, located in Coventry city centre, England. It houses the largest collection of British-made road transport held in public ownership. It i ...
. This proved controversial as the museums had assumed the loans had been made on a permanent basis, and former Chief Executive David MacDonald stated "Without doubt anything which existed before 1984 does not belong to the present company. The assets were simply not transferred"''
Motor Cycle News ''MCN'' or ''Motor Cycle News'' is a UK weekly Motorcycle, motorcycling newspaper published by Bauer Verlagsgruppe, Bauer Consumer Media, based in Peterborough, United Kingdom. It claims to be "the world’s biggest weekly motorcycle newspape ...
'' 23 March 1994 p.5 ''Museum bikes sell-off blocked.'' Accessed and added 7 October 2014
Wildrose Ventures was ordered by the
Alberta Stock Exchange The Alberta Stock Exchange (ASE) was a stock exchange based in Calgary, Alberta, established in 1913. It featured mostly mining, resource exploration, and oil sands stocks. The ASE was the original listing exchange for Bre-X, one of the bigge ...
to cease trading. In 1994 ownership of the company reverted to Aquilini Investments as Skalbania was unable to repay the money he had borrowed to purchase the company. The Skalbania connection was reported as being severed by July of that year By 1996 the service side of the Shenstone site was closed and transferred to a small factory at
Rugeley Rugeley ( ) is a market town and civil parish in the Cannock Chase District in Staffordshire, England. It lies on the north-eastern edge of Cannock Chase next to the River Trent; it is situated north of Lichfield, south-east of Stafford, nort ...
, Staffordshire. The focus of manufacture was moved to the manufacture of components for light aircraft engines based on the rotary design. In 2005 a group of former Norton employees were reported to have built nine F1 Sport models from existing stocks of parts. File:MyPicClassic.jpg, The Norton Classic (air-cooled) File:Ron Haslam on a Norton motorcycle.jpg, Ron Haslam on a rotary-engined
Norton RCW588 The Norton RCW588 is a Works Racing motorcycle, produced for the 1988 to 1994 racing seasons, initially with an air-cooled version of the road-going twin-rotor Wankel engine used in the Classic soon followed by watercooled versions from 1989. R ...
racer File:SL-Norton-Interpol.jpg, Norton Interpol File:Norton-Comander.jpg, Norton Commander P53, sold as a civilian tourer


The Donington Park revival

During the late 1990s, Kenny Dreer of
Oregon Oregon () is a U.S. state, state in the Pacific Northwest region of the Western United States. The Columbia River delineates much of Oregon's northern boundary with Washington (state), Washington, while the Snake River delineates much of it ...
, US evolved from restoring and upgrading Commandos to producing whole machines. He modernised the design and in the early 2000s intended to produce the 961 Commando, but then suspended operations in April 2006. After fifteen years of US ownership the Norton brand was secured by Stuart Garner, a UK businessman and owner of Norton Racing Ltd. Garner established a new Norton factory at
Donington Park Donington Park is a motorsport circuit located near Castle Donington in Leicestershire, England. The circuit business is now owned by Jonathan Palmer's MotorSport Vision organisation, and the surrounding Donington Park Estate, still owned b ...
to develop the Dreer-based machine. The new Norton is a 961 cc (), air- and oil-cooled pushrod
parallel twin A straight-twin engine, also known as an inline-twin, vertical-twin, or parallel-twin, is a two-cylinder piston engine whose cylinders are arranged in a line along a common crankshaft. Straight-twin engines are primarily used in motorcycles; ot ...
with a gear-driven counterbalancer and a 270° crank (a concept pioneered on the
Yamaha TRX850 The Yamaha TRX850 is a sports motorcycle with a 10-valve DOHC 849 cc 270° parallel-twin engine. First released in Japan in 1995, a version for the European market was available from 1996 to 2000. Design and development The TRX has a half ...
). The machine, a single-seat roadster styled after the earlier Commando models, has a claimed rear-wheel power output of , giving a top speed of over ."Norton's next step", article by Alan Cathcart in Motorcycle Sport and Leisure, No. 585, June 2009, pp63-66 The new operation at Donington Park began limited production of a motorcycle based on the Kenny Dreer 961 Commando. The new motorcycle only shared the outline of the Dreer bike; all aspects of the motorcycle were re-designed in order to move into production. An updated and revised version of the rotary machine first produced in the 1980s is also being developed. The company
logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordma ...
was altered by "doing away with the double crossing of the 't, in use since 1924, thereby "honouring the very first configuration of the identity, designed by
ames Ames may refer to: Places United States * Ames, Arkansas, a place in Arkansas * Ames, Colorado * Ames, Illinois * Ames, Indiana * Ames, Iowa, the most populous city bearing this name * Ames, Kansas * Ames, Nebraska * Ames, New York * Ames, Ok ...
Norton and his daughter." In January 2011 it was announced designer
Pierre Terblanche Pierre Terblanche is a South African motorcycle designer born on 6 November 1956 in Uitenhage, Eastern Cape. He started his career in advertising but felt the need to move into the design world. After moving to Germany and working with ...
had departed Piaggio/Moto Guzzi to join Norton. In August 2011 UK minister
Vince Cable Sir John Vincent Cable (born 9 May 1943) is a British politician who was Leader of the Liberal Democrats from 2017 to 2019. He was Member of Parliament (MP) for Twickenham from 1997 to 2015 and from 2017 to 2019. He also served in the Cabinet a ...
announced that the Government was underwriting a £7.5 million bank loan to Norton, to promote secure cash flow for their export sales. Garner responded that this finance would allow Norton to double annual production from 500 to 1,000 machines. The company went into administration in January 2020. On 17 April 2020, it was reported that India's
TVS Motor Company TVS Motor Company (commonly known as TVS) is an Indian multinational motorcycle manufacturer headquartered in Chennai, Tamil Nadu, India. It is the third largest motorcycle company in India with a revenue of over in 2018–19. The company has ...
had acquired Norton Motorcycles in an all cash deal. In the short term, they intended to continue production of motorcycles at Donington Park using the same staff.


Donington Hall

Norton acquired
Donington Hall Donington Hall is a mansion house set in parkland near Castle Donington village, North West Leicestershire. The Hall and Estate was purchased in April 2021 by MotorSport Vision, which also operates the neighbouring Donington Park racing circu ...
near the village of
Castle Donington Castle Donington is a market town and civil parish in Leicestershire, England, on the edge of the National Forest and close to East Midlands Airport. History The name 'Donington' means 'farm/settlement connected with Dunna'. Another suggest ...
,
North West Leicestershire North West Leicestershire is a local government district in Leicestershire, England. The population of the Local Authority at the 2011 census was 93,348. Its main towns are Ashby-de-la-Zouch, Castle Donington, Coalville and Ibstock. The dist ...
as its new corporate headquarters in March 2013. This office and engineering facility is situated behind Donington Hall in a modern building complex, known as Hastings House. The Donington Hall site includes 26 country acres surrounded by parkland and ancient deer park. Norton Motorcycles purchased Donington Hall (formerly the headquarters of British Midland International) from
British Airways British Airways (BA) is the flag carrier airline of the United Kingdom. It is headquartered in London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a populati ...
for an undisclosed sum, and will vacate the current Norton factory at Donington Park, which has about 40 employees. Shifting operations from Donington Park will be carried out in phases so as to not interfere with either production or distribution of Norton's bikes.


See also

*
List of Norton motorcycles This is a list of Norton branded motorcycles over all periods of the marque from 1908 to the present day. Model list Pre-War (1908–1939) War time (1937–1945) Post-War (1945–1970) Superbike era (1967–1978) Norton Commando models ...
*
David Garside David W. Garside is an inventor and former project engineer at BSA's Umberslade Hall research facility. He is notable for having developed an air-cooled twin-rotor Wankel motorcycle engine which powered the Norton Classic road bike. Although th ...


References


External links


Norton Motorcycles (UK) Ltd official website
*

{{500cc/MotoGP World Constructors' Champions Norton (motorcycles)
Norton motorcycles The Norton Motorcycle Company (formerly Norton Motors, Ltd.) is a brand of motorcycles, originally based in Birmingham, England. For some years around 1990, the rights to use the name on motorcycles was owned by North American financiers. From ...
Vehicle manufacturing companies established in 1898 Vehicle manufacturing companies disestablished in 1996 1898 establishments in England 1996 disestablishments in England Norton (motorcycles) Re-established companies Vehicle manufacturing companies established in 2006 2006 establishments in England British companies established in 1898 British companies established in 2006 British companies disestablished in 1996 TVS Group