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Richard Tyler Blevins (born June 5, 1991), better known as Ninja, is an American Twitch
streamer Streamer or streamers may refer to: * a person who streams online on an internet platform like twitch or youtube * Pennon, a small pointed flag * Streamer, a kind of confetti consisting of strips of paper or other material * Streamer, a common nam ...
, YouTuber and professional gamer. Blevins began streaming through participating in several esports teams in competitive play for '' Halo 3'', and gradually picked up fame when he first started playing '' Fortnite Battle Royale'' in late 2017. Blevins's rise among mainstream media began in March 2018 when he played ''Fortnite'' together with Drake, Travis Scott and JuJu Smith-Schuster on stream, breaking a peak viewer count record on Twitch. Blevins has over 18 million followers on his Twitch channel, making it the most-followed Twitch channel


Early life

Richard Tyler Blevins was born on June 5, 1991, and is of
Welsh Welsh may refer to: Related to Wales * Welsh, referring or related to Wales * Welsh language, a Brittonic Celtic language spoken in Wales * Welsh people People * Welsh (surname) * Sometimes used as a synonym for the ancient Britons (Celtic peop ...
descent. Though born in the Detroit area, he moved with his family to the Chicago suburbs when he was an infant. He attended Grayslake Central High School in
Grayslake, Illinois Grayslake is a village in Lake County, Illinois, United States. It is located in the Chicago metropolitan area, about 40 miles (64 km) north of Chicago's downtown, 14 miles (23 km) west of Lake Michigan, and 15 miles (24 km) sout ...
, where he played soccer. Upon graduation, he decided to play video games professionally, entering tournaments, joining professional organizations, and
live streaming Livestreaming is streaming media simultaneously recorded and broadcast in real-time over the internet. It is often referred to simply as streaming. Non-live media such as video-on-demand, vlogs, and YouTube videos are technically streamed, but no ...
his games.


Career


Esports and streaming

Blevins began playing '' Halo 3'' professionally in 2009. He played for various organizations including Cloud9, Renegades, Team Liquid, and most recently,
Luminosity Gaming Luminosity Gaming is a professional esports organization based in North America. It has teams competing in '' Call of Duty, Overwatch, Tom Clancy's Rainbow Six: Siege'', '' Super Smash Bros.'', ''Fortnite,'' ''Apex Legends and Rocket League''. ...
. Blevins became a streamer in 2011. He began playing ''
H1Z1 ''Z1 Battle Royale'' (formerly ''H1Z1'' and ''King of the Kill'') is a battle royale game developed and published by Daybreak Game Company. The game's development began after the original ''H1Z1'' was spun off into two separate projects in early ...
'', then moved to '' PlayerUnknown's Battlegrounds''. He joined
Luminosity Gaming Luminosity Gaming is a professional esports organization based in North America. It has teams competing in '' Call of Duty, Overwatch, Tom Clancy's Rainbow Six: Siege'', '' Super Smash Bros.'', ''Fortnite,'' ''Apex Legends and Rocket League''. ...
in 2017 first as a ''Halo'' player, then to ''H1Z1'', later moving to ''PUBG'', where he won the '' PUBG'' Gamescom Invitational Squads classification in August 2017. Blevins began streaming the newly released '' Fortnite Battle Royale'' shortly after the ''PUBG'' Gamescom Invitational. His viewership began to grow, which coincided with the game's growth in popularity over the late 2017/early 2018 period. His followers on Twitch had grown from 500,000 in September 2017 to over 2 million by March 2018. In March 2018, Blevins became the first Twitch streamer to surpass 3 million followers on the platform. Later that month, he set the record for the largest concurrent audience on an individual stream (outside of tournament events), 635,000, while playing '' Fortnite'' with Drake, Travis Scott, and JuJu Smith-Schuster. This stream inspired
Epic Games Epic Games, Inc. is an American video game and software developer and publisher based in Cary, North Carolina. The company was founded by Tim Sweeney as Potomac Computer Systems in 1991, originally located in his parents' house in Potomac, M ...
, the developers behind ''Fortnite'', to host a charitable pro-am event featuring popular streamers like Blevins paired with famous celebrities in ''Fortnite'' at E3 2018 in June of that year; Blevins paired with electronic musician Marshmello and won the event. In April 2018, he broke his own viewing record during his event ''Ninja Vegas 2018'', where he accumulated an audience of about 667,000 live viewers. Blevins partnered with Red Bull Esports in June 2018, and held a special ''Fortnite'' event, the Red Bull Rise Till Dawn in Chicago on July 21, 2018, where players could challenge him. In April 2019, Red Bull released a limited-edition Red Bull can featuring an image of Blevins. Blevins' rise in popularity on Twitch is considered to be synergistically tied to the success of ''Fortnite Battle Royale''. In December 2018, Blevins estimated he had made close to in 2018, while Epic Games reported they had earned over in revenue in the year, primarily due to ''Fortnite''. He became the first PC player to surpass 5,000 ''Fortnite'' wins that same month. To acknowledge Blevins' importance to ''Fortnite''s success, Epic added a Ninja-based cosmetic outfit to the game in January 2020 as the first part of an "Icon Series" for other real-life personalities associated with ''Fortnite''. Reuters reported that Blevins had been paid by Electronic Arts to promote '' Apex Legends'', a competing battle royale game to ''Fortnite'', for playing the game on his Twitch stream and promoting the title through social media account during ''Apex'' release in February 2019. On August 1, 2019, Blevins left Twitch to stream exclusively on Microsoft's Mixer platform. His wife and manager Jessica told '' The Verge'' that the contract with Twitch had limited the ability for Ninja to grow his brand outside of video gaming, and that because of the state of Twitch's community, "it really seemed like he was kind of losing himself and his love for streaming." In addition to a large number of subscribers on Twitch and Mixer, Blevins has over 24 million subscribers on YouTube as of April 2021. At the time, he was earning over $500,000 per month from streaming ''Fortnite'' and credits the game's free-to-play business model as a growth factor. Due to the shutdown of Mixer in July 2020, Blevins was released from his exclusivity deal, enabling him to stream on other platforms. On September 10, 2020, Blevins revealed that he would return to streaming on Twitch after signing an exclusive multiyear deal and streamed on the platform the same day. On September 1, 2022, exactly two years after re-signing to Twitch, Blevins changed his name on his social media profiles, such as his Twitter and YouTube, to "User Not Found" with background graphics stating "Time Out". He simultaneously tweeted "I just need a break...I don't know when I will be back, or where". On September 8, 2022, Blevins announced his return to streaming, stating that he would be streaming simultaneously across multiple platforms, including Twitch, YouTube, TikTok,
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
, and Facebook.


Other appearances

Blevins and his family were featured in several episodes of the television game show '' Family Feud'' in 2015. In an episode aired August 2019, after he had achieved his fame, his family returned as contestants on ''
Celebrity Family Feud ''Celebrity Family Feud'' is a broadcast network spin-off of the syndicated American game show ''Family Feud''. Like the primetime ''All-Star Specials'' aired during the late 1970s and early 1980s by the show's then-network home ABC, the episode ...
''. In September 2018, Blevins became the first professional esports player to be featured on the cover of '' ESPN The Magazine'', marking a breakthrough into mainstream sports fame. Blevins worked with the record label
Astralwerks Astralwerks is an American record label primarily focused on electronic music owned by Universal Music Group. Its material is distributed via Capitol Music Group in the United States. The label was founded in 1993 and, in its early years, featur ...
in October 2018 to compile an album titled ''Ninjawerks: Vol. 1'' featuring original songs by electronic music acts. The album was released on December 14, 2018. Blevins was one of several Internet celebrities featured in '' YouTube Rewind 2018: Everyone Controls Rewind''. Blevins appeared briefly during the
NFL The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the major ...
's "The 100-Year Game" ad alongside numerous several professional football players that aired during
Super Bowl LIII Super Bowl LIII was an American football game played to determine the champion of the National Football League (NFL) for the 2018 season. The American Football Conference (AFC) champion New England Patriots defeated the National Football Confe ...
in 2019. He was the only participant in the commercial with no ties whatsoever to football in any form. Blevins has released several books with publishing house Random House. Random House imprint,
Clarkson Potter Clarkson Potter (September 19, 1880 – October 4, 1953) was an American golf Golf is a club-and-ball sport in which players use various clubs to hit balls into a series of holes on a course in as few strokes as possible. Golf, un ...
, published ''Get Good: My Ultimate Guide to Gaming'' on August 20, 2019. Blevins participated in the second season of the
Fox Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush''). Twelve sp ...
reality music competition ''
The Masked Singer ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
'' as "Ice Cream". He was voted out after his first performance to
Devo Devo (, originally ) is an American rock band from Akron, Ohio, formed in 1973. Their classic line-up consisted of two sets of brothers, the Mothersbaughs (Mark and Bob) and the Casales (Gerald and Bob), along with Alan Myers. The band had a ...
's " Whip It" and Lil Nas X's " Old Town Road" and thus forced to unmasked. In an interview with ''Entertainment Weekly'', Blevins said that he accepted an invitation to participate since his wife was a fan of the show. In 2022, Blevins partnered with MasterClass to create a 30-day curriculum in which Blevins provides advice on how to become a successful streamer.


Charitable work

In a fundraising charity stream held in February 2018, Blevins raised over $110,000 to be donated to the
American Foundation for Suicide Prevention The American Foundation for Suicide Prevention (AFSP) is a voluntary health organization based in New York City, with a public policy office based in Washington, D.C. The organization's stated mission is to "save lives and bring hope to those a ...
. During the first '' Fortnite Battle Royale''
Esports Esports, short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams. Although orga ...
event in April 2018, Blevins gave away nearly $50,000 in prize money, with $2,500 of that going to the Alzheimer's Association. Later in April, he participated in the #Clips4Kids charity event with fellow streamers DrLupo and TimTheTatman that raised over $340,000 for
St. Jude Children's Research Hospital St. Jude Children's Research Hospital is a pediatric treatment and research facility located in Memphis, Tennessee. Founded in 1962, it is a 501(c)(3) designated nonprofit medical corporation which focuses on children's catastrophic diseases, pa ...
. At E3 2018, Blevins and Marshmello won the Fortnite Pro-Am event which resulted in the donation of the $1 million prize to a charity of their choice.


Controversies

In December 2016, Blevins released the address of a donor as retribution for having a
racist Racism is the belief that groups of humans possess different behavioral traits corresponding to inherited attributes and can be divided based on the superiority of one race over another. It may also mean prejudice, discrimination, or antagonism ...
screen name and donation message. This act, which is referred to as " doxing", is against the Twitch rules, which states they can result in an "indefinite suspension". Blevins was reported for this act, but only received a 48-hour suspension, which some believed was a result of Blevins' large audience on the platform. Blevins later tweeted that he deserved the punishment. In March 2018, while in a stream with Nadeshot, Blevins improvised the word " nigga" while rapping to Logic's "
44 More "44 More" is a song recorded by American rapper Logic, It was released on February 23, 2018 by Visionary Music Group and Def Jam Recordings. It serves as Logic's first solo single since the release of his third album '' Everybody'' (2017). The son ...
", a song in which the word was never actually said. This sparked controversy within his watching community and the general public. He later apologized for any offense caused and stated that he did not intend to say the word, instead attributing his use of the word to being "tongue-tied". In August 2018, Blevins stated that he does not stream with female gamers out of respect for his wife and to avoid the rumors that such streaming could create. He received mixed reactions; some said that he should set an example and not make it more difficult for female streamers to rise to prominence, while others supported his stance, claiming that he should be allowed to do what he wants to protect his marriage. In response to his critics, Blevins has since reaffirmed his support for gender equality and restated his commitment to his marriage, also mentioning some prominent female streamers by name. He noted that women are welcome to play with him in a group or at events as he claims such situations allow him to "control the narrative more, without stupid drama and rumors flooding into our lives." In October 2018, Blevins reported a player for "having a higher ping" than him. This led to a player claiming on November 16, 2018, that they had been banned as a result of the report, which Epic Games denied. Both of these incidents caused backlash against Blevins on social media. In November 2018, Blevins received criticism for falsely reporting IcyFive, a ''Fortnite'' player, for
stream sniping The live streaming of video games is an activity where people broadcast themselves playing games to a live audience online. The practice became popular in the mid-2010s on the US-based site Twitch, before growing to YouTube, Facebook, China-bas ...
. After Blevins was eliminated by IcyFive, Blevins' teammate, DrLupo, told him to watch for an "emote", which IcyFive did perform. Blevins took this as proof that IcyFive was stream sniping and quickly reported the player. After reporting IcyFive, Blevins stated that he would "go out of his way" to ensure IcyFive got banned and told IcyFive that he would not report him if he left the game immediately, despite already having reported him. As IcyFive was not viewing the stream, he did not do so. Blevins assumed IcyFive was ignoring him and took out his phone in what appeared to be an attempt at directly contacting Epic Games. IcyFive claimed that he did not stream snipe Blevins and uploaded a video as proof. DrLupo later stated that he did not believe IcyFive stream sniped Blevins, mentioning that using an emote was a regular reaction to an increase in spectator count after elimination, and also stated that he did not condone Blevins' actions, comparing them to a rant. Blevins later apologized to IcyFive on Twitter but also accused the player of "playing the victim" and "milking" the incident, calling him "naive" for assuming players would be banned solely on his word.


Filmography


Television


Film


Awards and nominations


See also

* List of most-followed Twitch channels


Notes


References


External links

*
Ninja
on Twitch {{DEFAULTSORT:Ninja 1991 births Living people American people of Welsh descent People from Detroit People from Grayslake, Illinois American esports players Twitch (service) streamers American YouTubers Gaming YouTubers American male YouTubers Fortnite Shorty Award winners The Game Awards winners