DC Comics, Inc. (

doing business as A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...

DC) is an

American comic book An American comic book is a thin periodical originating in the United States, on average 32 pages, containing comics. While the form originated in 1933, American comic books first gained popularity after the 1938 publication of ''Action Comics'' ...

publisher and the flagship unit of

DC Entertainment DC Entertainment is an American entertainment company that was founded in September 2009 and was based in Burbank, California. The company is a subsidiary of Warner Bros. Discovery that manages its DC Comics units and characters in other units, ...

, a subsidiary of

Warner Bros. Discovery Warner Bros. Discovery, Inc. (WBD) is an American multinational mass media and entertainment conglomerate headquartered at 230 Park Avenue South in New York City. It was formed after the spin-off of WarnerMedia by AT&T, and its merger with D ...

. DC Comics is one of the largest and oldest American comic book companies, with their first comic under the DC banner being published in 1937. The majority of its publications take place within the fictional

DC Universe The DC Universe (DCU) is the fictional shared universe where most stories in American comic book titles published by DC Comics take place. Superheroes such as Superman, Batman, Wonder Woman, Robin, Martian Manhunter, The Flash, Green Lant ...

and feature numerous culturally iconic heroic characters, such as

Superman Superman is a superhero who appears in American comic books published by DC Comics. The character was created by writer Jerry Siegel and artist Joe Shuster, and debuted in the comic book ''Action Comics'' #1 (cover-dated June 1938 and publi ...

Batman Batman is a superhero appearing in American comic books published by DC Comics. The character was created by artist Bob Kane and writer Bill Finger, and debuted in Detective Comics 27, the 27th issue of the comic book ''Detective Comics'' on ...

Wonder Woman Wonder Woman is a superhero created by the American psychologist and writer William Moulton Marston (pen name: Charles Moulton), and artist Harry G. Peter. Marston's wife, Elizabeth Holloway Marston, Elizabeth, and their life partner, Olive Byr ...

Flash Flash, flashes, or FLASH may refer to: Arts, entertainment, and media Fictional aliases * Flash (DC Comics character), several DC Comics superheroes with super speed: ** Flash (Barry Allen) ** Flash (Jay Garrick) ** Wally West, the first Kid ...

Aquaman Aquaman is a superhero appearing in American comic books published by DC Comics. Created by Paul Norris and Mort Weisinger, the character debuted in ''More Fun Comics'' #73 (November 1941). The character is a pastiche of Namor. Initially ...

Green Lantern Green Lantern is the name of several superheroes appearing in American comic books published by DC Comics. They fight evil with the aid of rings that grant them a variety of extraordinary powers, all of which come from imagination, fearlessness, ...

, and

Cyborg A cyborg ()—a portmanteau of ''cybernetic'' and ''organism''—is a being with both organic and biomechatronic body parts. The term was coined in 1960 by Manfred Clynes and Nathan S. Kline.

. It is widely known for some of the most famous and recognizable teams including the

Justice League The Justice League (also known as The Justice League of America) are a team of superheroes appearing in American comic books published by DC Comics. The team first appeared in ''The Brave and the Bold'' #28 (March 1960). The team was conceived ...

, the

Justice Society of America The Justice Society of America (JSA, or Justice Society (JS)) is a superhero team appearing in American comic books published by DC Comics. The team was conceived by editor Sheldon Mayer and writer Gardner Fox during the Golden Age of Comic ...

, the

Suicide Squad The Suicide Squad is an antihero/supervillain team appearing in American comic books published by DC Comics. The first version of the Suicide Squad debuted in ''The Brave and the Bold'' #25 (September 1959) and the second and modern version, cre ...

, and the

Teen Titans The Teen Titans are a superhero team appearing in American comic books published by DC Comics, frequently in eponymous monthly series. As the group's name indicates, the members are teenage superheroes, many of whom have acted as sidekicks to DC ...

. The universe also features a large number of well-known

supervillains A supervillain or supercriminal is a variant of the villainous stock character that is commonly found in American comic books, usually possessing superhuman abilities. A supervillain is the antithesis of a superhero. Supervillains are ofte ...

such as the Joker,

Lex Luthor Alexander Joseph "Lex" Luthor () is a supervillain appearing in American comic books published by DC Comics. The character was created by Jerry Siegel and Joe Shuster. Lex Luthor originally appeared in ''Action Comics'' #23 (cover dated: Apr ...

, the

Cheetah The cheetah (''Acinonyx jubatus'') is a large cat native to Africa and central Iran. It is the fastest land animal, estimated to be capable of running at with the fastest reliably recorded speeds being , and as such has evolved specialized ...

, the

Reverse-Flash The Reverse-Flash is a name used by several supervillains appearing in American comic books published by DC Comics. Each iteration of the character serves as a foil and an enemy of the Flash. Characters Edward Clariss Edward Clariss (also known ...

Black Manta Black Manta is a supervillain appearing in American comic books published by DC Comics. The character was created by Bob Haney and Nick Cardy, and first appeared in ''Aquaman'' #35 in September 1967. He has since endured as the archenemy of the s ...

Sinestro Thaal Sinestro () (or simply Sinestro) is a supervillain appearing in American comic books published by DC Comics, particularly those featuring Green Lantern. Sinestro is a former Green Lantern Corps member who was dishonorably discharged for abu ...

, and

Darkseid Darkseid () is a supervillain appearing in American comic books published by DC Comics. The character was created by writer-artist Jack Kirby to serve as the primary antagonist of his "Fourth World (comics), Fourth World" metaseries, and was firs ...

. The company has published non-DC Universe-related material, including ''

Watchmen ''Watchmen'' is an American comic book Limited series (comics), maxiseries by the British creative team of writer Alan Moore, artist Dave Gibbons and colorist John Higgins (comics), John Higgins. It was published monthly by DC Comics in 1986 a ...

'', ''

V for Vendetta ''V for Vendetta'' is a British graphic novel written by Alan Moore and illustrated by David Lloyd (with additional art by Tony Weare). Initially published between 1982 and 1985 in black and white as an ongoing serial in the British antholog ...

'', ''

Fables Fable is a literary genre: a succinct fictional story, in prose or verse, that features animals, legendary creatures, plants, inanimate objects, or forces of nature that are anthropomorphized, and that illustrates or leads to a particular moral ...

'' and many titles under their alternative imprint

Vertigo Vertigo is a condition where a person has the sensation of movement or of surrounding objects moving when they are not. Often it feels like a spinning or swaying movement. This may be associated with nausea, vomiting, sweating, or difficulties w ...

and now

DC Black Label DC, D.C., D/C, Dc, or dc may refer to: Places * Washington, D.C. (District of Columbia), the capital and the federal territory of the United States * Bogotá, Distrito Capital, the capital city of Colombia * Dubai City, as distinct from the ...

. Originally in Manhattan at 432 Fourth Avenue, the DC Comics offices have been located at 480 and later 575 Lexington Avenue; 909 Third Avenue;

75 Rockefeller Plaza 75 Rockefeller Plaza is a skyscraper on the north side of 51st Street in New York City, originally built as a northern extension to Rockefeller Center. History In July 1944, the Rockefellers began planning a new 16-story tower to house the St ...

;

666 Fifth Avenue 660 Fifth Avenue (formerly 666 Fifth Avenue and the Tishman Building) is a 41-story office building on the west side of Fifth Avenue between 52nd and 53rd Streets in the Midtown Manhattan neighborhood of New York City. The office tower was ...

; and 1325 Avenue of the Americas. DC had its headquarters at 1700 Broadway,

Midtown Manhattan Midtown Manhattan is the central portion of the New York City borough of Manhattan and serves as the city's primary central business district. Midtown is home to some of the city's most prominent buildings, including the Empire State Buildin ...

, New York City, but DC Entertainment relocated its headquarters to

Burbank, California Burbank is a city in the southeastern end of the San Fernando Valley in Los Angeles County, California, United States. Located northwest of downtown Los Angeles, Burbank has a population of 107,337. The city was named after David Burbank, w ...

in April 2015.DC Comics Inc.
Hoovers. Retrieved October 18, 2008. Penguin Random House Publisher Services distributes DC Comics' books to the bookstore market, while

Diamond Comic Distributors Diamond Comic Distributors, Inc. (often called Diamond Comics, DCD, or casually Diamond) is an American comic book distributor serving retailers in North America and worldwide. They transport comic books and graphic novels, as well as other po ...

supplied the comics shop direct market until June 2020, when Lunar Distribution and UCS Comic Distributors, who already dominated direct market distribution on account of the disruption to Diamond that resulted from the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...

, replaced Diamond to distribute to that market. DC Comics and its longtime major competitor

Marvel Comics Marvel Comics is an American comic book publishing, publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Co ...

(acquired in 2009 by

The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

, Warner Bros. Discovery's main competitor) together shared approximately 70% of the American comic book market in 2017, though this number may give a distorted view since graphic novels are excluded. With the sales of all books included, DC is the second biggest publisher, after

Viz Media VIZ Media LLC is an American manga publisher, anime distributor and entertainment company headquartered in San Francisco, California. It was founded in 1986 as VIZ LLC. In 2005, VIZ LLC and ShoPro Entertainment merged to form the current VIZ M ...

, and Marvel is third.

History

National Comics Publications

Golden Age

Entrepreneur Major

Malcolm Wheeler-Nicholson Major Malcolm Wheeler-Nicholson (January 7, 1890 – September 21, 1965) was an American pulp magazine writer and entrepreneur who pioneered the American comic book, publishing the first such periodical consisting solely of original material r ...

founded

National Allied Publications National Comics Publications, Inc. (also known as NCP or simply National) was an American comic book publishing company, and the direct predecessor of modern-day DC Comics. History The corporation was originally two companies: National Allied P ...

in Autumn 1934 intended as an

publishing company.Marx, Barry, Cavalieri, Joey and Hill, Thomas (w), Petruccio, Steven (a), Marx, Barry (ed). "Major Malcolm Wheeler-Nicholson DC Founded" ''

Fifty Who Made DC Great ''Fifty Who Made DC Great'' is a one shot published by DC Comics to commemorate the company's 50th anniversary in 1985. It was published in comic book format but contained text articles with photographs and background caricatures. Publication h ...

'': 5 (1985), DC Comics The first publishing of the company debuted with the tabloid-sized ''New Fun: The Big Comic Magazine'' #1 (the first of a comic series later called ''

More Fun Comics ''More Fun Comics'', originally titled ''New Fun: The Big Comic Magazine'' a.k.a. ''New Fun Comics'',''N ...

'') with a

cover date The cover date of a periodical publication is the date displayed on the cover, which is not necessarily the true date of publication (the on-sale date or release date); later cover dates are common in magazine and comic book publishing. More unusu ...

of February 1935. An anthology title essential for containing original stories not reprinted from

newspaper strips A comic strip is a Comics, sequence of drawings, often cartoons, arranged in interrelated panels to display brief humor or form a narrative, often Serial (literature), serialized, with text in Speech balloon, balloons and Glossary of comics ter ...

unlike many comic book series before.''New Fun'' #1 (Feb. 1935)
at the

Grand Comics Database The Grand Comics Database (GCD) is an Internet-based project to build a database of comic book information through user contributions. The GCD project catalogues information on creator credits, story details, reprints, and other information useful ...

. The entry notes that while the logo appears to be simply ''Fun'', the indicia reads, "New FUN is published monthly at 49 West 45th Street, New York, N.Y., by National Allied Publications, Inc.; Malcolm Wheeler-Nicholson, President ... Inquiries concerning advertising should be addressed to the Advertising Manager, New FUN,...." While

superhero comics Superhero comics are one of the most common genres of American comic books. The genre rose to prominence in the 1930s and became extremely popular in the 1940s and has remained the dominant form of comic book in North America since the 1960s. Su ...

are what DC Comics is known for throughout modern times, the genres in the anthology titles consisted of funnies,

Western comics Western comics is a comics genre usually depicting the American Old West frontier (usually anywhere west of the Mississippi River) and typically set during the late nineteenth century. The term is generally associated with an American comic books ...

and adventure-related stories starting out. The character

Doctor Occult Doctor Occult (sometimes dubbed the Ghost Detective, one time referred to as Doctor Mystic) is a fictional superhero appearing in American comic books published by DC Comics. Created by Jerry Siegel and Joe Shuster (known commonly as the creator ...

, created by

Jerry Siegel Jerome Siegel ( ; October 17, 1914 – January 28, 1996)Roger Stern. ''Superman: Sunday Classics: 1939–1943'' DC Comics/Kitchen Sink Press, Inc./ Sterling Publishing; 2006 was an American comic book writer. He is the co-creator of Superman, in ...

and

Joe Shuster Joseph Shuster (; July 10, 1914 – July 30, 1992), professionally known simply as Joe Shuster, was a Canadian-American comic book artist best known for co-creating the DC Comics character Superman, with Jerry Siegel, in ''Action Comics'' #1 (c ...

in December 1935 within the issue No. 6 of ''New Fun Comics'', is considered as the earliest recurring

superhero A superhero or superheroine is a stock character that typically possesses ''superpowers'', abilities beyond those of ordinary people, and fits the role of the hero, typically using his or her powers to help the world become a better place, ...

created by DC that is still used. The company created a second recurring title called ''New Comics'' No. 1 released in December 1935 which would be the start of the long-running ''

Adventure Comics ''Adventure Comics'' is an American comic book series published by DC Comics from 1938 to 1983 and revived from 2009 to 2011. In its first era, the series ran for 503 issues (472 of those after the title changed from ''New Adventure Comics''), ...

'' series featuring many anthology titles as well. Wheeler-Nicholson's next and final title, ''

Detective Comics ''Detective Comics'' is an American comic book series published by Detective Comics, later shortened to DC Comics. The first volume, published from 1937 to 2011 (and later continued in 2016), is best known for introducing the superhero Batman i ...

'', advertised with a cover illustration dated December 1936, eventually premiered three months late with a March 1937 cover date. The themed anthology that revolved originally on fictional detective stories became in modern times the longest-running ongoing comic series. A notable debut in the first issue was

Slam Bradley Samuel Emerson "Slam" Bradley is a fictional character that has appeared in various comic book series published by DC Comics. He is a private detective who exists in DC's main shared universe. The character concept was created by DC Comics founde ...

created in contribution by Malcolm Wheeler-Nicholson, Jerry Siegel and Joe Shuster. In 1937, in debt to printing-plant owner and magazine distributor

Harry Donenfeld Harry Donenfeld (; October 17, 1893 – February 1, 1965) was an American publisher who is known primarily for being the owner of National Allied Publications, which distributed ''Detective Comics'' and ''Action Comics'', the originator publicatio ...

— who also published pulp magazines and operated as a principal in the magazine distributorship

Independent News Independent News Co. was a magazine and comic book distribution business owned by National Periodical Publications, the parent company of DC Comics. Independent News distributed all DC publications, as well as those of a few rival publishers, suc ...

— Wheeler-Nicholson had to take Donenfeld on as a partner to publish ''Detective Comics'' No. 1. Detective Comics, Inc. (which would help inspire the abbreviation DC) was formed, with Wheeler-Nicholson and Jack S. Liebowitz, Donenfeld's accountant, listed as owners. Major Wheeler-Nicholson remained for a year, but cash-flow problems continued, and he was forced out. Shortly afterwards, Detective Comics, Inc. purchased the remains of National Allied, also known as Nicholson Publishing, at a bankruptcy auction. Meanwhile,

Max Gaines Maxwell Charles Gaines (born Max Ginzberg September 21, 1894 – August 20, 1947) was a pioneering figure in the creation of the modern comic book. In 1933, Gaines devised the first four-color, saddle-stitched newsprint pamphlet, a precursor t ...

formed the sister company All-American Publications around 1938. Detective Comics, Inc. soon launched a new anthology title, entitled ''

Action Comics ''Action Comics'' is an American comic book/Comic anthology, magazine series that introduced Superman, one of the first major superhero characters. The publisher was originally known as National Allied Publications, and later as National Comics ...

''. Issue#1, cover dated in June 1938, first featured characters such as

by Siegel and Shuster,

Zatara Giovanni "John" Zatara is a fictional superhero appearing in American comic books published by DC Comics. He debuted as a superhero, starring in his own stories in '' Action Comics'' during the Golden Age of Comics. He first appeared in the fi ...

Fred Guardineer Frederick B. Guardineer (October 3, 1913 – September 13, 2002)Frederick B. Guardineer

and

Tex Thompson Harry "Tex" Thompson (Thomson pre-1999) is a superhero owned by DC Comics who later became the masked crime-fighter Mr. America and then became an espionage operative called Americommando. He was often aided by his best friend Bob Daley, who for a ...

by Ken Finch and

Bernard Baily Bernard Baily (April 5, 1916 – January 19, 1996)
at the

new age of comic books with the credit going to the

first appearance In American comic books and other stories with a long history, first appearance refers to the first issue to feature a fictional character. These issues are often highly valued by collectors due to their rarity and iconic status. Reader intere ...

of Superman both being featured on the cover and within the issue. It is now one of the most expensive and valuable comic book issues of all time. The issue's first featured tale which starred Superman was the first to feature an origin story of superheroes with the reveal of an unnamed planet later known as

Krypton Krypton (from grc, κρυπτός, translit=kryptos 'the hidden one') is a chemical element with the symbol Kr and atomic number 36. It is a colorless, odorless, tasteless noble gas that occurs in trace amounts in the atmosphere and is often ...

that he is said to be from. The issue also contained the first essential

supporting character A supporting character is a character in a narrative that is not the focus of the primary storyline, but is important to the plot/protagonist, and appears or is mentioned in the story enough to be more than just a minor character or a cameo ap ...

and one of the earliest essential female characters in comics with

Lois Lane Lois Lane is a fictional character appearing in American comic books published by DC Comics. Created by writer Jerry Siegel and artist Joe Shuster, she first appeared in ''Action Comics'' #1 (June 1938). Lois is an award-winning journalist for ...

as Superman's first depicted romantic interest. The

Green Hornet The Green Hornet is a superhero created in 1936 by George W. Trendle and Fran Striker, with input from radio director James Jewell. Since his 1930s radio debut, the character has appeared in numerous serialized dramas in a wide variety of media ...

-inspired character known as the

Crimson Avenger The Crimson Avenger is the name of three separate fictional characters, superheroes and supervillains who exist in the DC Comics Universe. The character debuted in 1938 and is notable as the first masked hero in DC Comics. The first Crimson Aveng ...

by Jim Chamber was featured in ''Detective Comics'' No. 20 (October 1938). The character makes a distinction of being the first masked vigilante published by DC. An unnamed "office boy"

retcon Retroactive continuity, or retcon for short, is a literary device in which established diegetic facts in the plot of a fictional work (those established through the narrative itself) are adjusted, ignored, supplemented, or contradicted by a subse ...

ned as

Jimmy Olsen Jimmy Olsen is a fictional character appearing in American comic books published by DC Comics. Olsen is most often portrayed as a young photojournalist working for the ''Daily Planet''. He is close friends with Lois Lane and Clark Kent, and has ...

's first appearance was revealed in ''Action Comics'' #6's (November 1938) Superman story by Siegel and Shuster. Starting in 1939, Siegel and Shuster's Superman would be the first comic derived character to appear outside of comic magazines and later appear in newspaper strips starring himself which first introduced Superman's biological parents,

Jor-El Jor-El, originally known as Jor-L, is a fictional character appearing in American comic books published by DC Comics. Created by writer Jerry Siegel and artist Joe Shuster, Jor-El first appeared in a newspaper comic strip in 1939 with Superman. ...

and

Lara Lara may refer to: Places * Lara (state), a state in Venezuela *Electoral district of Lara, an electoral district in Victoria, Australia * Lara, Antalya, an urban district in Turkey * Lara, Victoria, a township in Australia * Lara de los Infa ...

. All-American Publications' first comic series called ''

All-American Comics ''All-American Comics'' was a comics anthology and the flagship title of comic book publisher All-American Publications, one of the forerunners of DC Comics. It ran for 102 issues from 1939 to 1948. Characters created for the title, including Green ...

'' was first published in April 1939. The series of ''Detective Comics'' would make successful history as first featuring

Bob Kane Robert Kane (born Robert Kahn ; October 24, 1915 – November 3, 1998) was an American comic book writer, animator and artist who co-created Batman (with Bill Finger) and most early related characters for DC comics. He was inducted into the comi ...

and

Bill Finger Milton "Bill" Finger (February 8, 1914 – January 18, 1974) was an American comic strip, comic book, film and television writer who was the co-creator (with Bob Kane) of the DC Comics character Batman. Despite making major (sometimes, signatu ...

in issue#27 (March 1939) with the request of more superhero titles. Batman was depicted as a masked vigilante depicted as wearing a suit known as the

Batsuit The Batsuit (or Bat-Suit) is the costume of DC Comics' fictional superhero Batman, who appears in their American comic books. The suit has been depicted in various ways, and the stories themselves have described Batman as modifying the details o ...

along with riding a car that would later be referred to as the

Batmobile The Batmobile is the fictional car driven by the superhero Batman. Housed in the Batcave, which it accesses through a hidden entrance, the Batmobile is both a heavily armored tactical assault vehicle and a personalized custom-built pursuit a ...

. Also within the Batman story was the supporting character, James Gordon, Police commissioner of what later would be

Gotham City Police Department Gotham City ( ), or simply Gotham, is a fictional city appearing in American comic books published by DC Comics, best known as the home of the superhero Batman and his List of Batman supporting characters#Bat-Family, allies and List of Batman fa ...

. Despite being a parody, All-American Publications introduced the earliest female character who would later be a female superhero called Red Tornado (though disguised as a male) in Ma Hunkel who first appeared in the "Scribbly" stories in ''All-American Comics'' No. 3 (June 1939). Another important Batman debut was the introduction of the fictional mansion known as

Wayne Manor Wayne Manor Estate (or simply Wayne Manor) is a fictional mansion appearing in American comic books published by DC Comics. It is the personal residence of Bruce Wayne, who is also the superhero Batman. The residence is depicted as a large ma ...

first seen in ''Detective Comics'' No. 28 (June 1939). The series ''Adventure Comics'' would eventually follow in the ''Action Comics'' and ''Detective Comics'' series footsteps with featuring a new recurring superhero. The superhero called

Sandman The Sandman is a mythical character in European folklore who puts people to sleep and encourages and inspires beautiful dreams by sprinkling magical sand onto their eyes. Representation in traditional folklore The Sandman is a traditional charact ...

was first written in issue No. 40 (cover date: July 1939). ''Action Comics'' No. 13 (June 1939) introduced the first recurring Superman enemy referred to as the

Ultra-Humanite Ultra-Humanite is a supervillain appearing in American comic books published by DC Comics. He first appeared as a recurring adversary of Superman. The Ultra-Humanite is the first supervillain faced by Superman and he is among the first supervillai ...

first introduced by Siegel and Shuster, commonly cited as one of the earliest

in comic books. The character Superman had another breakthrough with progress when the character had his own comic book starring him which was unheard of at the time. The first issue introduced in June 1939 helped directly introduce Superman's adoptive parents,

Jonathan and Martha Kent Jonathan Kent and Martha Kent, often referred to as "Pa" and "Ma" Kent (respectively), are fictional characters in American comic books published by DC Comics. They are the adoptive parents of Superman. They live in the rural town of Smallville, ...

by Siegel and Shuster. ''Detective Comics'' #29 (July 1939) introduced the

Batman's utility belt Batman's utility belt is a feature of Batman's costume. Similar belts are used by the various Robins, Batgirl, and other members of the Bat-family. History Batman historian Les Daniels credits Gardner Fox, the first writer other than Bill Finger ...

by Gardner Fox. Outside of DC's publishing, a character later integrated as DC was introduced by

Fox Feature Syndicate Fox Feature Syndicate (also known as Fox Comics, Fox Publications, and Bruns Publications, Inc.) was a comic book publisher from early in the period known to fans and historians as the Golden Age of Comic Books. Founded by entrepreneur Victor S. ...

named the

Blue Beetle Blue Beetle is the name of three fictional superheroes who appear in a number of American comic books published by a variety of companies since 1939. The most recent of the companies to own rights to Blue Beetle is DC Comics, which bought the ri ...

released in August 1939. Fictional cities would be a common theme of DC. The first revealed city was Superman's home city,

Metropolis A metropolis () is a large city or conurbation which is a significant economic, political, and cultural center for a country or region, and an important hub for regional or international connections, commerce, and communications. A big c ...

, that was originally named in ''Action Comics'' No. 16 in September 1939. ''Detective Comics'' No. 31 in September 1939 by

Gardner Fox Gardner Francis Cooper Fox (May 20, 1911 – December 24, 1986) was an American writer known best for creating numerous comic book characters for DC Comics. He is estimated to have written more than 4,000 comics stories, including 1,500 for DC ...

, Bob Kane and

Sheldon Moldoff Sheldon Moldoff (; April 14, 1920 – February 29, 2012) was an American comics artist best known for his early work on the DC Comics characters Hawkman and Hawkgirl, and as one of Bob Kane's primary "ghost artists" (uncredited collaborator ...

introduced a romantic interest of Batman called

Julie Madison Julie Madison is a fictional character appearing in American comic books published by DC Comics, commonly in association with the superhero Batman. The character first appeared in ''Detective Comics'' #31 (September 1939) and was created by Gardner ...

, the weapon known as the

Batarang A batarang is a roughly bat-shaped throwing weapon used by the DC Comics superhero Batman. The name is a portmanteau of bat and boomerang, and was originally spelled baterang. Although they are named after boomerangs, batarangs have become mor ...

that Batman commonly uses along with the fictional aircraft called the

Batplane The Batplane, Batwing, Batjet or Batgyro is the fictional aircraft for the DC Comics superhero Batman. The vehicle was introduced in "Batman Versus The Vampire, I", published in ''Detective Comics'' #31 in 1939, a story which saw Batman travel to ...

. Batman's origin would first be used in ''Detective Comics'' No. 33 (Nov. 1939) first depicting the death of

Thomas Wayne Thomas Alan Wayne, M.D. is a fictional character appearing in American comic books published by DC Comics. He is the father of Bruce Wayne (Batman), and husband of Martha Wayne as well as the paternal grandfather of Damian Wayne. Wayne was introd ...

and

Martha Wayne Martha Wayne ( Kane) is a fictional character appearing in American comic books published by DC Comics, commonly in association with the superhero Batman. She is the mother of Bruce Wayne (Batman), and wife of Thomas Wayne, Dr. Thomas Wayne as wel ...

by a mugger. The origin story would remain crucial for the fictional character since the inception. The ''

Daily Planet The ''Daily Planet'' is a fictional newspaper appearing in American comic books published by DC Comics, commonly in association with Superman. The newspaper was first mentioned in ''Action Comics'' #23 (April 1940). The ''Daily Planet'' build ...

'' (a common setting of Superman) was first named in a newspaper strip of Superman around November 1939. The superhero

Doll Man Doll Man is a superhero first appearing in American comic books from the Golden Age of Comics, originally published by Quality Comics and currently part of the DC Comics universe of characters. Doll Man was created by cartoonist Will Eisner a ...

was the first superhero by Quality that DC now owns.

Fawcett Comics Fawcett Comics, a division of Fawcett Publications, was one of several successful comic book publishers during the Golden Age of Comic Books in the 1940s. Its most popular character was Captain Marvel, the alter ego of radio reporter Billy Bats ...

was formed around 1939 and would end up as DC's original competitor company in the next decade. National Allied Publications soon merged with Detective Comics, Inc., forming

National Comics Publications National Comics Publications, Inc. (also known as NCP or simply National) was an American comic book publishing company, and the direct predecessor of modern-day DC Comics. History The corporation was originally two companies: National Allied P ...

on September 30, 1946. National Comics Publications absorbed an affiliated concern,

' and Liebowitz'

All-American Publications All-American PublicationsThe name is spelled with a hyphen per its logo (pictured) and sources includinat Don Markstein's ToonopediaArchivedfrom the original on April 15, 2012. was one of two American comic book companies that merged to form the ...

. In the same year Gaines let Liebowitz buy him out, and kept only ''Picture Stories from the Bible'' as the foundation of his own new company,

EC Comics Entertaining Comics, more commonly known as EC Comics, was an American publisher of comic books, which specialized in horror fiction, crime fiction, satire, military fiction, dark fantasy, and science fiction from the 1940s through the mid-195 ...

. At that point, "Liebowitz promptly orchestrated the merger of All-American and Detective Comics into National Comics... Next he took charge of organizing National Comics, he self-distributorshipIndependent News, and their affiliated firms into a single corporate entity, National Periodical Publications". National Periodical Publications became publicly traded on the stock market in 1961.Maggie Thompson, Michael Dean, Brent Frankenhoff, Joyce Greenholdt, John Jackson Miller (editors), ''Comics Buyer's Guide 1996 Annual'', Krause Publications, 1995, p. 81: "Beginning as National Allied Publications in 1935 and becoming National Allied Newspaper Syndicate the next year, it changed to National Comic Publications in 1946 and National Periodical Publications in 1961" Despite the official names "National Comics" and "National Periodical Publications", the company began branding itself as "Superman-DC" as early as 1940, and the company became known colloquially as DC Comics for years before the official adoption of that name in 1977. The company began to move aggressively against what it saw as copyright-violating imitations from other companies, such as

Fox Comics Fox Feature Syndicate (also known as Fox Comics, Fox Publications, and Bruns Publications, Inc.) was a comic book publisher from early in the period known to fans and historians as the Golden Age of Comic Books. Founded by entrepreneur Victor S. ...

Wonder Man Wonder Man (Simon Williams) is a fictional character appearing in American comic books published by Marvel Comics. Created by writer Stan Lee and artists Don Heck and Jack Kirby, he first appeared in '' The Avengers'' #9 (October 1964). The c ...

, which (according to court testimony) Fox started as a copy of Superman. This extended to DC suing

over Captain Marvel, at the time comics' top-selling character (see ''

National Comics Publications, Inc. v. Fawcett Publications, Inc. was a decision by the United States Court of Appeals for the Second Circuit in a twelve-year legal battle between National Comics (also known as Detective Comics and DC Comics) and the Fawcett Comics division of Fawcett Publications, concerning ...

''). Faced with declining sales and the prospect of bankruptcy if it lost, Fawcett capitulated in 1953 and ceased publishing comics. Years later, Fawcett sold the rights for Captain Marvel to DC—which in 1972 revived Captain Marvel in the new title ''Shazam!'' featuring artwork by his creator,

C. C. Beck Charles Clarence Beck (June 8, 1910 – November 22, 1989) was an American cartoonist and comic book artist, best known for his work on Captain Marvel (DC Comics), Captain Marvel (today known as Shazam!) at Fawcett Comics and DC Comics. Early li ...

. In the meantime, the abandoned trademark had been seized by

in 1967, with the creation of their Captain Marvel, forbidding the DC comic itself to be called that. While Captain Marvel did not recapture his old popularity, he later appeared in a Saturday morning live action TV adaptation and gained a prominent place in the mainstream continuity DC calls the

. When the popularity of superheroes faded in the late 1940s, the company focused on such genres as science fiction,

Westerns The Western is a genre set in the American frontier and commonly associated with folk tales of the Western United States, particularly the Southwestern United States, as well as Northern Mexico and Western Canada. It is commonly referred ...

humor Humour (English in the Commonwealth of Nations, Commonwealth English) or humor (American English) is the tendency of experiences to provoke laughter and provide amusement. The term derives from the humorism, humoral medicine of the ancient Gre ...

, and

romance Romance (from Vulgar Latin , "in the Roman language", i.e., "Latin") may refer to: Common meanings * Romance (love), emotional attraction towards another person and the courtship behaviors undertaken to express the feelings * Romance languages, ...

. DC also published

crime In ordinary language, a crime is an unlawful act punishable by a State (polity), state or other authority. The term ''crime'' does not, in modern criminal law, have any simple and universally accepted definition,Farmer, Lindsay: "Crime, definit ...

and horror titles, but relatively tame ones, and thus avoided the mid-1950s backlash against such comics. A handful of the most popular superhero-titles, including ''Action Comics'' and ''Detective Comics'', the medium's two longest-running titles, continued publication.

Silver Age

In the mid-1950s, editorial director

Irwin Donenfeld Irwin Donenfeld (March 1, 1926 – November 29, 2004) was an American comic book publishing executive for DC Comics. Donenfeld co-owned the firm from 1948 to 1967,

and publisher Liebowitz directed editor

Julius Schwartz Julius "Julie" Schwartz (; June 19, 1915 – February 8, 2004) was a comic book editor, and a science fiction agent and prominent fan. He was born in The Bronx, New York. He is best known as a longtime editor at DC Comics, where at various t ...

(whose roots lay in the science-fiction book market) to produce a

one-shot One shot may refer to: Film and television * One-shot film, a feature film shot in one long take with no edits, or manufactured to look like so * ''One Shot'' (2005 film), a Sri Lankan action film directed by Ranjan Ramanayake * ''One Shot'' (2 ...

story in the try-out title ''

Showcase Showcase or vitrine may refer to: *Cabinet (furniture) *Display case Music * ''Showcase'' (Bill Anderson album), 1964 * ''Showcase'' (Patsy Cline album), 1961 * ''Showcase'' (Buddy Holly album), 1964 * ''Showcase'' (Philly Joe Jones album), 1959 ...

''. Instead of reviving the old character, Schwartz had writers

Robert Kanigher Robert "Bob" Kanigher (; June 18, 1915 – May 7, 2002)Social Security Death Index, social security #116-07-5117. was an American comic book writer and editor whose career spanned five decades. He was involved with the Wonder Woman franchise for ...

and John Broome,

penciler A penciller (or penciler) is an artist who works on the creation of comic books, graphic novels, and similar visual art forms, with a focus on the initial pencil illustrations, usually in collaboration with other artists, who provide inks, colors ...

Carmine Infantino Carmine Michael Infantino (; May 24, 1925 – April 4, 2013) was an American comics artist and editing, editor, primarily for DC Comics, during the late 1950s and early 1960s period known as the Silver Age of Comic Books. Among his character creat ...

, and

inker The inker (sometimes credited as the finisher or embellisher) is one of the two line artists in traditional comic book production. The penciller creates a drawing, the inker outlines, interprets, finalizes, retraces this drawing by using a pencil ...

Joe Kubert Joseph Kubert (; September 18, 1926 – August 12, 2012) was a Poland, Polish-born Americans, American comic book artist, art teacher, and founder of The Kubert School. He is best known for his work on the DC Comics characters Sgt. Rock and Hawkm ...

create an entirely new super-speedster, updating and modernizing the Flash's civilian identity, costume, and origin with a science-fiction bent. The Flash's reimagining in ''Showcase'' No. 4 (October 1956) proved sufficiently popular that it soon led to a similar revamping of the

character, the introduction of the modern all-star team

Justice League of America The Justice League (also known as The Justice League of America) are a team of superheroes appearing in American comic books published by DC Comics. The team first appeared in ''The Brave and the Bold'' #28 (March 1960). The team was conceived ...

(JLA), and many more superheroes, heralding what historians and fans call the

Silver Age of Comic Books The Silver Age of Comic Books was a period of artistic advancement and widespread commercial success in mainstream American comic books, predominantly those featuring the superhero archetype. Following the Golden Age of Comic Books and an int ...

. National did not reimagine its continuing characters (primarily Superman, Batman, and Wonder Woman), but radically overhauled them. The Superman family of titles, under editor

Mort Weisinger Mortimer Weisinger (; April 25, 1915 – May 7, 1978) was an American magazine and comic book editor best known for editing DC Comics' ''Superman'' during the mid-1950s to 1960s, in the Silver Age of comic books. He also co-created such features a ...

, introduced such enduring characters as

Supergirl Supergirl is the name of several fictional superheroines appearing in American comic books published by DC Comics. The original, current, and most well known Supergirl is Kara Zor-El, the cousin of superhero Superman. The character made her fir ...

Bizarro Bizarro () is a supervillain/anti-hero appearing in American comic books published by DC Comics. The character was created by writer Otto Binder and artist George Papp as a "mirror image" of Superman, and first appeared in ''Superboy'' #68 (1958) ...

, and

Brainiac Brainiac is a colloquial adjective used to describe exceptionally intelligent people. It may also refer to: Culture Fictional entities * Brainiac (character), a fictional supervillain in DC Comics, and an enemy of Superman * Brainiac (story arc), ...

. The Batman titles, under editor Jack Schiff, introduced the successful

Batwoman Batwoman is a name used by several characters of DC Comics, both in mainstream continuity and Elseworlds. The best known Batwomen are Batwoman (Kathy Kane), Kathy Kane and Kate Kane. History * The first Batwoman (Kathy Kane), Batwoman, Kathy Ka ...

, Bat-Girl,

Ace the Bat-Hound Ace the Bat-Hound is a superhero dog appearing in American comic books published by DC Comics. He is commonly featured as the canine crime-fighting partner of Batman and the mentor of Krypto, Streaky and the Dog Star Patrol. Kevin Hart voices t ...

, and

Bat-Mite Bat-Mite is a fictional character appearing in American comic books published by DC Comics. Bat-Mite is an imp similar to the Superman villain Mister Mxyzptlk. Depicted as a small, childlike man in an ill-fitting Batman costume, Bat-Mite possesse ...

in an attempt to modernize the strip with non-science-fiction elements. Schwartz, together with artist Infantino, then revitalized Batman in what the company promoted as the "New Look", with relatively down-to-Earth stories re-emphasizing Batman as a detective. Meanwhile, editor Kanigher successfully introduced a whole family of Wonder Woman characters having fantastic adventures in a mythological context. Since the 1940s, when Superman, Batman, and many of the company's other heroes began appearing in stories together, DC's characters inhabited a shared continuity that, decades later, was dubbed the "

" by fans. With the story "

Flash of Two Worlds "Flash of Two Worlds!" is a landmark comic book story that was published in ''The Flash (comic book), The Flash'' #123 (Sept. 1961). It introduces Earth-Two, and more generally the concept of the Multiverse (DC Comics), multiverse, to DC Comics. ...

", in ''Flash'' No. 123 (September 1961), editor Schwartz (with writer

and artists Infantino and

Joe Giella Joe Giella (born June 27, 1928)
at the Lambiek Comiclopedia. Retrieved February 11, 2012
Golden Age The term Golden Age comes from Greek mythology, particularly the ''Works and Days'' of Hesiod, and is part of the description of temporal decline of the state of peoples through five Ages of Man, Ages, Gold being the first and the one during ...

heroes into this continuity via the explanation that they lived on an other-dimensional "Earth 2", as opposed to the modern heroes' "Earth 1"—in the process creating the foundation for what was later called the

DC Multiverse In DC Comics, the Multiverse is a "cosmic construct" composed of the many fictional universes the stories of DC take place in. The worlds in this multiverse share a space and fate in common, and its structure has changed several times in the h ...

National Periodical Publications

DC's introduction of the reimagined superheroes did not go unnoticed by other comics companies. In 1961, with DC's JLA as the specific spur,

writer-editor

Stan Lee Stan Lee (born Stanley Martin Lieber ; December 28, 1922 – November 12, 2018) was an American comic book writer, editor, publisher, and producer. He rose through the ranks of a family-run business called Timely Publications which ...

and a robust creator

Jack Kirby Jack Kirby (born Jacob Kurtzberg; August 28, 1917 – February 6, 1994) was an American comic book artist, writer and editor, widely regarded as one of the medium's major innovators and one of its most prolific and influential creators. He gr ...

ushered in the sub-Silver Age "Marvel Age" of comics with the debut issue of ''

The Fantastic Four The Fantastic Four is a superhero team appearing in American comic books published by Marvel Comics. The team debuted in ''The Fantastic Four'' #1 (cover dated Nov. 1961), helping usher in a new level of realism in the medium. It was the first s ...

''. Reportedly, DC ignored the initial success of Marvel with this editorial change until its consistently strengthening sales, albeit also benefiting Independent News' business as their distributor as well, made that impossible. That commercial situation especially applied with Marvel's superior

sell-through Sell-through refers to the percentage of a product that is sold by a retailer after being shipped by its supplier, typically expressed as a percentage. Net sales essentially refers to the same thing, in absolute numbers. Sell-through is calculated ...

percentage numbers which were typically 70% to DC's roughly 50%, which meant DC's publications were barely making a profit in comparison after returns from the distributors were calculated while Marvel was making an excellent profit by comparison. However, the senior DC staff were reportedly at a loss at this time to understand how this small publishing house was achieving this increasingly threatening commercial strength. For instance, when Marvel's product was examined in a meeting, Marvel's emphasis on more sophisticated character-based narrative and artist-driven visual storytelling was apparently ignored for self-deluding guesses at the brand's popularity which included superficial reasons like the presence of the color red or word balloons on the cover, or that the perceived crudeness of the interior art was somehow more appealing to readers. When Lee learned about DC's subsequent experimental attempts to imitate these perceived details, he amused himself by arranging direct defiance of those assumptions in Marvel's publications as sales strengthened further to frustrate the competition. However, this ignorance of Marvel's true appeal did not extend to some of the writing talent during this period, from which there were some attempts to emulate Marvel's narrative approach. For instance, there was the ''

Doom Patrol Doom Patrol is a superhero team from DC Comics. The original Doom Patrol first appeared in ''My Greatest Adventure'' #80 (June 1963), and was created by writers Arnold Drake and Bob Haney, along with artist Bruno Premiani. Doom Patrol has appe ...

'' series by

Arnold Drake Arnold Drake (March 1, 1924 – March 12, 2007) was an American comic book writer and screenwriter best known for co-creating the DC Comics characters Deadman and the Doom Patrol, and the Marvel Comics characters the Guardians of the Galaxy, amo ...

, a writer who previously warned the management of the new rival's strength; a superhero team of outsiders who resented their freakish powers, which Drake later speculated was plagiarized by Stan Lee to create ''

The X-Men The X-Men are a superhero team appearing in American comic books published by Marvel Comics, first appearing in ''The X-Men'' #1 by artist/co-plotter Jack Kirby and writer/editor Stan Lee in 1963. Although initially cancelled in 1970 due to lo ...

''. There was also the young

Jim Shooter James Shooter (born September 27, 1951) is an American writer, editor and publisher for various comic books. He started professionally in the medium at the age of 14, and he is most notable for his successful and controversial run as Marvel Comic ...

who purposely emulated Marvel's writing when he wrote for DC after much study of both companies' styles, such as for the ''

Legion of Super-Heroes The Legion of Super-Heroes is a fictional superhero team appearing in American comic books published by DC Comics. Created by writer Otto Binder and artist Al Plastino, the Legion is a group of superpowered beings living in the 30th and 31st c ...

'' feature.Irving, Christopher (July 20, 2012)
"Jim Shooter's Secret Origin, in his Own Words – Part One"
. Graphic NYC. A 1966 Batman TV show on the

ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...

network sparked a temporary spike in comic book sales, and a brief fad for superheroes in Saturday morning animation (

Filmation Filmation Associates was an American production company that produced animation and live-action programming for television from 1963 until 1989. Located in Reseda, California, the animation studio was founded in 1962. Filmation's founders and pr ...

created most of DC's initial cartoons) and other media. DC significantly lightened the tone of many DC comics—particularly ''

'' and ''

''—to better complement the "camp" tone of the TV series. This tone coincided with the famous "Go-Go Checks"

checkerboard A checkerboard (American English) or chequerboard (British English; see spelling differences) is a board of checkered pattern on which checkers (also known as English draughts) is played. Most commonly, it consists of 64 squares (8×8) of altern ...

cover-dress which featured a black-and-white checkerboard strip (all DC books cover dated February 1966 until August 1967) at the top of each comic, a misguided attempt by then-managing editor Irwin Donenfeld to make DC's output "stand out on the newsracks". In particular, DC artist,

, complained that the visual cover distinctiveness made DC's titles easier for readers to see and then avoid in favor of Marvel's titles. In 1967, Batman artist Infantino (who had designed popular Silver Age characters

Batgirl Batgirl is the name of several superheroines appearing in American comic books published by DC Comics, depicted as female counterparts and allies to the superhero Batman. Although the character Betty Kane was introduced into publication in ...

and the

Phantom Stranger The Phantom Stranger is a superhero appearing in American comic books published by DC Comics, of unspecified paranormal origins, who battles mysterious and occult forces, sometimes under their Vertigo imprint. The character first appeared in an ...

) rose from art director to become DC's editorial director. With the growing popularity of upstart rival

threatening to topple DC from its longtime number-one position in the comics industry, he attempted to infuse the company with more focus towards marketing new and existing titles and characters with more adult sensibilities towards an emerging older age group of superhero comic book fans that grew out of Marvel's efforts to market their superhero

line Line most often refers to: * Line (geometry), object with zero thickness and curvature that stretches to infinity * Telephone line, a single-user circuit on a telephone communication system Line, lines, The Line, or LINE may also refer to: Arts ...

to college-aged adults. He also recruited major talents such as ex-Marvel artist and

Spider-Man Spider-Man is a superhero appearing in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appeared in the anthology comic book '' Amazing Fantasy'' #15 (August 1962) in the ...

co-creator

Steve Ditko Stephen John Ditko Page contains two reproductions from school yearbooks. A 1943 Garfield Junior High School yearbook excerpt lists "Stephen Ditko". A 1945 Johnstown High School yearbook excerpt lists "Stephen J. Ditko" under extracurricular act ...

and promising newcomers

Neal Adams Neal Adams (June 15, 1941 – April 28, 2022) was an American comic book artist. He was the co-founder of the graphic design studio Continuity Associates, and was a creators-rights advocate who helped secure a pension and recognition for Supe ...

and

Denny O'Neil Dennis Joseph O'Neil (May 3, 1939 – June 11, 2020) was an American comic book writer and editor, principally for Marvel Comics and DC Comics from the 1960s through the 1990s, and Group Editor for the Batman family of titles until his retir ...

and replaced some existing DC editors with artist-editors, including

and

Dick Giordano Richard Joseph Giordano (; July 20, 1932 – March 27, 2010) was an American comics artist and editor whose career included introducing Charlton Comics' "Action Heroes" stable of superheroes and serving as executive editor of DC Comics. Early li ...

, to give DC's output a more artistic critical eye.

Kinney National/Warner Communications (1967–1990)

In 1967, National Periodical Publications was purchased by

Kinney National Company Kinney National Service, Inc. (later known as Kinney Services, Inc.) was an American conglomerate company from 1966 to 1972. Its successors were National Kinney Corporation and Warner Communications, Time Warner, AOL Time Warner, and WarnerMedia ...

, which purchased

Warner Bros.-Seven Arts Warner Bros.-Seven Arts, Inc. was a short-lived American entertainment company active from 1967 until 1969. History Seven Arts Productions acquired Jack L. Warner's controlling interest in Warner Bros. Pictures for $32 million in November 19 ...

in 1969. Kinney National spun off its non-entertainment assets in 1972 (as

National Kinney Corporation National Kinney Corporation was a parking, property management services, and real estate development company based in New York City. It was established on August 7, 1971 when Kinney National Company spun off its non-entertainment assets due to a f ...

) and changed its name to Warner Communications Inc. In 1970,

moved from Marvel Comics to DC, at the end of the

Silver Age of Comics The Silver Age of Comic Books was a period of artistic advancement and widespread commercial success in mainstream American comic books, predominantly those featuring the superhero archetype. Following the Golden Age of Comic Books and an in ...

, in which Kirby's contributions to Marvel played a large, integral role. Given ''carte blanche'' to write and illustrate his own stories, he created a handful of thematically-linked series he called collectively "The Fourth World". In the existing series ''

Superman's Pal Jimmy Olsen ''Superman's Pal Jimmy Olsen'' is an American comic book series published by DC Comics from September–October 1954 until March 1974, spanning a total of 163 issues. Featuring the adventures of Superman supporting character Jimmy Olsen, it co ...

'' and in his own, newly-launched series ''

New Gods The New Gods are a fictional extraterrestrial race appearing in the eponymous comic book series published by DC Comics, as well as selected other DC titles. Created and designed by Jack Kirby, they first appeared in February 1971 in ''New Gods'' ...

'', ''

Mister Miracle Mister Miracle (Scott Free) is a fictional superhero appearing in American comic books published by DC Comics. He first appeared in ''Mister Miracle'' #1 (April 1971) and was created by Jack Kirby. Publication history Mister Miracle debuted in ...

'', and ''The Forever People'', Kirby introduced such enduring characters and concepts as arch-villain

and the other-dimensional realm

Apokolips Apokolips is a fictional planet that appears in American comic books published by DC Comics. The planet is ruled by Darkseid, established in Jack Kirby's Fourth World series, and is integral to many stories in the DC Universe. Apokolips is co ...

. Furthermore, Kirby intended their stories to be reprinted in collected editions, in a publishing format that was later called the

trade paperback Trade paperback may refer to: * Trade paperback, a higher-quality softcover version of a book * Trade paperback (comics) In comics in the United States, a trade paperback (shortened: TPB or trade) is a collection of stories originally published ...

, which became a standard industry practice decades later. While sales were respectable, they did not meet DC management's initially high expectations, and also suffered from a lack of comprehension and internal support from Infantino. By 1973 the "Fourth World" was all cancelled, although Kirby's conceptions soon became integral to the broadening of the DC Universe, especially after the major toy-company,

Kenner Products Kenner Products, known simply as Kenner, was an American toy company founded in 1946. Throughout its history, the Kenner brand produced several highly recognizable toys and merchandise lines including action figures like the original series of ' ...

, judged them ideal for their action-figure adaptation of the

, the

Super Powers Collection The Super Powers Collection was a line of action figures based on DC Comics superheroes and supervillains that was created by Kenner Products in the 1980s. History In 1984, DC Comics awarded the master toy license of their characters to Kenner ...

. Obligated by his contract, Kirby created other unrelated series for DC, including ''

Kamandi Kamandi () is a fictional comic book character created by artist Jack Kirby and published by DC Comics. The bulk of Kamandi's appearances occurred in the comic series ''Kamandi: The Last Boy on Earth'', which ran from 1972 to 1978. Kamandi is a ...

'', ''The Demon'', and ''OMAC'', before ultimately returning to Marvel Comics in 1976.

Bronze Age

Following the science-fiction innovations of the Silver Age, the comics of the 1970s and 1980s became known as the Bronze Age, as fantasy gave way to more naturalistic and sometimes darker themes. Illegal drug use, banned by the

Comics Code Authority The Comics Code Authority (CCA) was formed in 1954 by the Comics Magazine Association of America as an alternative to government regulation. The CCA allowed the comic publishers to self-regulate the content of comic books in the United States. ...

, explicitly appeared in comics for the first time in Marvel Comics' story "

Green Goblin Reborn! "Green Goblin Reborn!" is a 1971 Marvel Comics story arc which features Spider-Man fighting against his arch enemy Norman Osborn, the Green Goblin. This arc was published in ''The Amazing Spider-Man'' #96–98 (May–July 1971) and was plotted and ...

" in ''

The Amazing Spider-Man ''The Amazing Spider-Man'' is an ongoing American comic book series featuring the Marvel Comics superhero Spider-Man as its main protagonist. Being in the Earth 616, mainstream continuity of the franchise, it began publication in 1963 as a bim ...

'' No. 96 (May 1971), and after the Code's updating in response, DC offered a drug-fueled storyline in writer

Dennis O'Neil Dennis Joseph O'Neil (May 3, 1939 – June 11, 2020) was an American comic book writer and editor, principally for Marvel Comics and DC Comics from the 1960s through the 1990s, and Group Editor for the Batman family of titles until his retir ...

and artist

' ''

'', beginning with the story "

Snowbirds Don't Fly "Snowbirds Don't Fly" is a two-part anti-drug comic book story arc which appeared in ''Green Lantern/Green Arrow'' issues 85 and 86, published by DC Comics in 1971. The story was written by Dennis O'Neil and Neal Adams, with the latter also providi ...

" in the retitled ''Green Lantern / Green Arrow'' No. 85 (September 1971), which depicted

Speedy Speedy refers to something or someone moving at high speed. Speedy may refer to: Ships * HMS ''Speedy'', nine ships of the Royal Navy * ''Speedy''-class brig, a class of naval ship * ''Speedy'' (1779), a whaler and convict ship despatched i ...

, the teen sidekick of superhero archer

Green Arrow Green Arrow is a superhero who appears in American comic books published by DC Comics. Created by Mort Weisinger and designed by George Papp, he first appeared in ''More Fun Comics'' #73 in November 1941. His secret identity, real name is Olive ...

, as having become a heroin addict.

Jenette Kahn Jenette Kahn (; born May 16, 1947) is an American comic book editor and executive. She joined DC Comics in 1976 as publisher, and five years later was promoted to president. In 1989, she stepped down as publisher and assumed the title of editor ...

, a former children's magazine publisher, replaced Infantino as editorial director in January 1976. As it happened, her first task even before being formally hired, was to convince Bill Sarnoff, the head of Warner Publishing, to keep DC as a publishing concern, as opposed to simply managing their licensing of their properties. With that established, DC had attempted to compete with the now-surging Marvel by dramatically increasing its output and attempting to win the market by flooding it. This included launching series featuring such new characters as ''

Firestorm A firestorm is a conflagration which attains such intensity that it creates and sustains its own wind system. It is most commonly a natural phenomenon, created during some of the largest bushfires and wildfires. Although the term has been used ...

'' and ''

Shade, the Changing Man Shade, the Changing Man is a comic book character created by Steve Ditko for DC Comics in 1977. The character was Shade, the Changing Man (Vertigo), later adapted by Peter Milligan and Chris Bachalo in one of the first Vertigo Comics, Vertigo ...

'', as well as an increasing array of non-superhero titles, in an attempt to recapture the pre- Wertham days of post-War comicdom.

DC Comics

In 1977, the company officially changed its name to DC Comics. It had used the brand "Superman-DC" since the 1950s, and was colloquially known as DC Comics for years. In June 1978, five months before the release of the first Superman movie, Kahn expanded the

further, increasing the number of titles and story pages, and raising the price from 35 cents to 50 cents. Most series received eight-page back-up features while some had full-length twenty-five-page stories. This was a move the company called the "DC Explosion". The move was not successful, however, and corporate parent Warner dramatically cut back on these largely unsuccessful titles, firing many staffers in what industry watchers dubbed "the

DC Implosion The "DC Explosion" and "DC Implosion" were two events in 1978 – the first an official marketing campaign, the second a sardonic reference to it – in which DC Comics expanded their roster of publications, then abruptly cut it back. The DC Explos ...

". In September 1978, the

was dramatically reduced and standard-size books returned to 17-page stories but for a still increased 40 cents. By 1980, the books returned to 50 cents with a 25-page story count but the story pages replaced house ads in the books. Seeking new ways to boost

market share Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a ...

, the new team of publisher Kahn, vice president

Paul Levitz Paul Levitz (; born October 21, 1956) is an American comic book writer, editor and executive. The president of DC Comics from 2002–2009, he worked for the company for over 35 years in a wide variety of roles. Along with publisher Jenette Kahn ...

, and managing editor Giordano addressed the issue of talent instability. To that end—and following the example of

Atlas/Seaboard Comics Atlas/Seaboard is the term comic book historians and collectors use to refer to the 1970s line of comics published as Atlas Comics by the American company Seaboard Periodicals, to differentiate from the 1950s' Atlas Comics, a predecessor of Marvel ...

and such independent companies as

Eclipse Comics Eclipse Comics was an American comic book publisher, one of several independent publishers during the 1980s and early 1990s. In 1978, it published the first graphic novel intended for the newly created comic book specialty store market. It was ...

—DC began to offer

royalties A royalty payment is a payment made by one party to another that owns a particular asset, for the right to ongoing use of that asset. Royalties are typically agreed upon as a percentage of gross or net revenues derived from the use of an asset o ...

in place of the industry-standard

work-for-hire A work made for hire (work for hire or WFH), in copyright law in the United States, is a work that is subject to copyright and is created by employees as part of their job or some limited types of works for which all parties agree in writing to the ...

agreement in which creators worked for a flat fee and signed away all rights, giving talent a financial incentive tied to the success of their work. As it happened, the implementation of these incentives proved opportune considering Marvel Comics' Editor-in-Chief,

, was alienating much of his company's creative staff with his authoritarian manner and major talents there went to DC like

Roy Thomas Roy William Thomas Jr."Roy Thomas Checklist" ''Alter Ego'' vol. 3, #50 (July 2005) p. 16 (born November 22, 1940) is an American comic book writer and editor, who was Stan Lee's first successor as editor-in-chief of Marvel Comics. He is possibl ...

Gene Colan Eugene Jules Colan (; September 1, 1926 – June 23, 2011)Eugene Colan
at the Social Security Death Index via ...

Marv Wolfman Marvin Arthur Wolfman (born May 13, 1946) is an American comic book and novelization writer. He worked on Marvel Comics's ''The Tomb of Dracula'', for which he and artist Gene Colan created the vampire-slayer Blade, and DC Comics's '' The New Te ...

, and

George Perez George may refer to: People * George (given name) * George (surname) * George (singer), American-Canadian singer George Nozuka, known by the mononym George * George Washington, First President of the United States * George W. Bush, 43rd Presiden ...

. In addition, emulating the era's new television form, the

miniseries A miniseries or mini-series is a television series that tells a story in a predetermined, limited number of episodes. "Limited series" is another more recent US term which is sometimes used interchangeably. , the popularity of miniseries format h ...

while addressing the matter of an excessive number of ongoing titles fizzling out within a few issues of their start, DC created the industry concept of the comic book

limited series Limited series may refer to: *Limited series, individual storylines within an anthology series *Limited series, a particular run of collectables, usually individually numbered *Limited series (comics), a comics series with a predetermined number of ...

. This publishing format allowed for the deliberate creation of finite storylines within a more flexible publishing format that could showcase creations without forcing the talent into unsustainable open-ended commitments. The first such title was ''

World of Krypton ''World of Krypton'' is an American three-issue comic book Limited series (comics), limited series written by Paul Kupperberg and penciled by Howard Chaykin. It was the comics industry's first Limited series (comics), miniseries. ''World of Krypto ...

'' in 1979, and its positive results led to subsequent similar titles and later more ambitious productions like ''

Camelot 3000 ''Camelot 3000'' is an American twelve-issue comic book limited series written by Mike W. Barr and penciled by Brian Bolland. It was published by DC Comics from 1982 to 1985 as one of its first direct market projects, and as its first maxi-series ...

'' for the direct market in 1982. These changes in policy shaped the future of the medium as a whole, and in the short term allowed DC to entice creators away from rival Marvel, and encourage stability on individual titles. In November 1980 DC launched the ongoing series ''

The New Teen Titans The Teen Titans are a superhero team appearing in American comic books published by DC Comics, frequently in eponymous monthly series. As the group's name indicates, the members are teenage superheroes, many of whom have acted as sidekicks to DC ...

'', by writer

and artist

George Pérez George Pérez (; June 9, 1954 – May 6, 2022) was an American comic book artist and writer, who worked primarily as a penciller. He came to prominence in the 1970s penciling ''Fantastic Four (comic book), Fantastic Four'' and ''The Avengers (co ...

, two popular talents with a history of success. Their superhero-team comic, superficially similar to Marvel's ensemble series ''

X-Men The X-Men are a superhero team appearing in American comic books published by Marvel Comics, first appearing in Uncanny X-Men, ''The X-Men'' #1 by artist/co-plotter Jack Kirby and writer/editor Stan Lee in 1963. Although initially cancelled in ...

'', but rooted in DC history, earned significant sales in part due to the stability of the creative team, who both continued with the title for six full years. In addition, Wolfman and Pérez took advantage of the limited-series option to create a spin-off title, ''Tales of the New Teen Titans'', to present origin stories of their original characters without having to break the narrative flow of the main series or oblige them to double their work load with another ongoing title.

Modern Age

This successful revitalization of the Silver Age Teen Titans led DC's editors to seek the same for the wider

. The result, the Wolfman/Pérez 12-issue limited series ''

Crisis on Infinite Earths "Crisis on Infinite Earths" is a 1985 American comic book crossover storyline published by DC Comics. The series, written by Marv Wolfman and pencilled by George Pérez, was first serialized as a 12-issue limited series from April 1985 to March ...

'', gave the company an opportunity to realign and jettison some of the characters' complicated backstory and continuity discrepancies. A companion publication, two volumes entitled ''The History of the DC Universe'', set out the revised history of the major DC characters. ''Crisis'' featured many key deaths that shaped the DC Universe for the following decades, and it separated the timeline of DC publications into pre- and post-"Crisis". Meanwhile, a parallel update had started in the non-superhero and horror titles. Since early 1984, the work of British writer

Alan Moore Alan Moore (born 18 November 1953) is an English author known primarily for his work in comic books including ''Watchmen'', ''V for Vendetta'', ''The Ballad of Halo Jones'', ''Swamp Thing'', ''Batman:'' ''The Killing Joke'', and ''From Hell' ...

had revitalized the horror series '' The Saga of the Swamp Thing'', and soon numerous British writers, including

Neil Gaiman Neil Richard MacKinnon GaimanBorn as Neil Richard Gaiman, with "MacKinnon" added on the occasion of his marriage to Amanda Palmer. ; ( Neil Richard Gaiman; born 10 November 1960) is an English author of short fiction, novels, comic books, gr ...

and

Grant Morrison Grant Morrison, MBE (born 31 January 1960) is a Scottish comic book writer, screenwriter, and producer. Their work is known for its nonlinear narrative A narrative, story, or tale is any account of a series of related events or experiences, w ...

, began freelancing for the company. The resulting influx of sophisticated horror-fantasy material led to DC in 1993 establishing the

mature-readers imprint, which did not subscribe to the

. Two DC limited series, '' Batman: The Dark Knight Returns'' by

Frank Miller Frank Miller (born January 27, 1957) is an American comic book writer, penciller and inker, novelist, screenwriter, film director, and producer known for his comic book stories and graphic novels such as his run on Daredevil (Marvel Comics ser ...

and ''

'' by Moore and artist

Dave Gibbons David Chester Gibbons (born 14 April 1949) is an English comics artist, writer and sometimes letterer. He is best known for his collaborations with writer Alan Moore, which include the miniseries ''Watchmen'' and the Superman story "For the Man ...

, drew attention in the mainstream press for their dark psychological complexity and promotion of the antihero. These titles helped pave the way for comics to be more widely accepted in literary-criticism circles and to make inroads into the book industry, with collected editions of these series as commercially successful

trade paperbacks A paperback (softcover, softback) book is one with a thick paper or paperboard cover, and often held together with glue rather than stitches or staples. In contrast, hardcover (hardback) books are bound with cardboard covered with cloth, ...

. The mid-1980s also saw the end of many long-running DC

war comics War comics is a genre of comic books that gained popularity in English-speaking countries following World War II. History American war comics Shortly after the birth of the modern comic book in the mid- to late 1930s, comics publishers began incl ...

, including series that had been in print since the 1960s. These titles, all with over 100 issues, included ''

Sgt. Rock Sgt. Franklin John Rock is a fictional character appearing in American comic books published by DC Comics. Sgt. Rock first appeared in ''Our Army at War'' #83 (June 1959), and was created by Robert Kanigher and Joe Kubert. The character is a W ...

'', ''

G.I. Combat ''G.I. Combat'' was an American comics anthology featuring war stories. It was published from 1952 until 1956 by Quality Comics, followed by DC Comics until its final issue in 1987. In 2012 it was briefly revived. Publication history The focu ...

'', '' The Unknown Soldier'', and ''

Weird War Tales ''Weird War Tales'' was a war comic book title with supernatural overtones published by DC Comics. It was published from September–October 1971 to June 1983. Publication history The original title ran for 12 years and 124 issues. It was ...

''.

Time Warner/AOL Time Warner (1990–2018)

In March 1989, Warner Communications merged with

Time Inc. Time Inc. was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New York City. It owned and published over 100 magazine brands, including its namesake ''Time'', ''Sports Illu ...

, making DC Comics a subsidiary of Time Warner. In June, the first Tim Burton-directed Batman movie was released, and DC began publishing its hardcover series of

DC Archive Editions ''DC Archive Editions'' is a line of hardcover reprint runs of early, often rare comic book series, titles, and stories which ran from 1989-2014. They include more than 160 Golden Age and Silver Age comic properties currently owned by DC Comics, ...

, collections of many of their early, key comics series, featuring rare and expensive stories unseen by many modern fans. Restoration for many of the Archive Editions was handled by Rick Keene with colour restoration by DC's long-time resident colourist, Bob LeRose. These collections attempted to retroactively credit many of the writers and artists who had worked without much recognition for DC during the early period of comics when individual credits were few and far between. The comics industry experienced a brief boom in the early 1990s, thanks to a combination of speculative purchasing (mass purchase of the books as collectible items, with intent to resell at a higher value as the rising value of older issues, was thought to imply that ''all'' comics would rise dramatically in price) and several storylines which gained attention from the mainstream media. DC's extended storylines in which Superman was killed, Batman was crippled and superhero ''Green Lantern'' turned into the supervillain Parallax resulted in dramatically increased sales, but the increases were as temporary as the hero's replacements. Sales dropped off as the industry went into a major slump, while manufactured "collectables" numbering in the millions replaced quality with quantity until fans and speculators alike deserted the medium in droves. DC's

Piranha Press Piranha Press, an imprint of DC Comics from 1989 to 1994, was a response by DC to the growing interest in alternative comics. The imprint was edited by Mark Nevelow, who instead of developing comics with the established names in the alternative co ...

and other imprints (including the mature readers

, and

Helix A helix () is a shape like a corkscrew or spiral staircase. It is a type of smooth space curve with tangent lines at a constant angle to a fixed axis. Helices are important in biology, as the DNA molecule is formed as two intertwined helices, ...

, a short-lived science fiction imprint) were introduced to facilitate compartmentalized diversification and allow for specialized marketing of individual product lines. They increased the use of non-traditional contractual arrangements, including the dramatic rise of creator-owned projects, leading to a significant increase in critically lauded work (much of it for Vertigo) and the licensing of material from other companies. DC also increased publication of book-store friendly formats, including

collections of individual serial comics, as well as original

graphic novel A graphic novel is a long-form, fictional work of sequential art. The term ''graphic novel'' is often applied broadly, including fiction, non-fiction, and anthologized work, though this practice is highly contested by comic scholars and industry ...

s. One of the other imprints was

Impact Comics Impact Comics was an imprint of DC Comics that was aimed at younger audiences. It began in 1991 and ended in 1993. The initial "I" in the logo was stylized as an exclamation point, but the official name of the imprint was not ''!mpact''. Impact ...

from 1991 to 1992 in which the

Archie Comics Archie Comic Publications, Inc., is an American comic book publisher headquartered in Pelham, New York."JMS Circles the DC Universe in Red"
. Comic Book Resources. March 26, 2009. Retrieved December 13, 2021 DC entered into a publishing agreement with

Milestone Media Milestone Media is a company best known for creating Milestone Comics, which were published and distributed by DC Comics and the ''Static Shock'' animated series. It was founded in 1993 by a coalition of African-American artists and writers, con ...

that gave DC a line of comics featuring a culturally and racially diverse range of superhero characters. Although the Milestone line ceased publication after a few years, it yielded the popular animated series ''

Static Shock ''Static Shock'' is an American superhero fiction, superhero List of animated television series, animated television series based on the Milestone Media/DC Comics superhero Static (DC Comics), Static. It premiered on September 23, 2000, on the W ...

''. DC established

Paradox Press Paradox Press was a division of DC Comics formed in 1993 after editor Mark Nevelow departed from Piranha Press. Under the initial editorship of Andrew Helfer and Bronwyn Carlton the imprint was renamed. It is best known for graphic novels like '' ...

to publish material such as the large-format ''Big Book of...'' series of multi-artist interpretations on individual themes, and such crime fiction as the graphic novel ''

Road to Perdition ''Road to Perdition'' is a 2002 American crime drama film directed by Sam Mendes. The screenplay was adapted by David Self from the graphic novel of the same name written by Max Allan Collins and illustrated by Richard Piers Rayner. The film s ...

''. In 1998, DC purchased

WildStorm Wildstorm Productions, (stylized as WildStorm), is an American comic book imprint. Originally founded as an independent company established by Jim Lee under the name "Aegis Entertainment" and expanded in subsequent years by other creators, Wilds ...

Comics,

Jim Lee Jim Lee (Korean 이용철; born August 11, 1964) is a Korean American comic-book artist, writer, editor, and publisher. He is currently the Publisher and Chief Creative Officer of DC Comics. In recognition of his work, Lee has received a Harvey ...

's imprint under the

Image Comics Image Comics is an American comic book publisher and is the third largest comic book and graphic novel publisher in the industry in both unit and market share. It was founded in 1992 by several high-profile illustrators as a venue for creator-ow ...

banner, continuing it for many years as a wholly separate imprint – and fictional universe – with its own style and audience. As part of this purchase, DC also began to publish titles under the fledgling WildStorm sub-imprint

America's Best Comics America's Best Comics (ABC) is a comic book publishing brand. It was set up by Alan Moore in 1999 as an imprint of WildStorm, an idea proposed to Moore by WildStorm founder Jim Lee when it was still under Image Comics. History ''America's Best ...

(ABC), a series of titles created by

, including ''

The League of Extraordinary Gentlemen ''The League of Extraordinary Gentlemen'' (''LoEG'') is a comic book series (inspired by the 1960 British film ''The League of Gentlemen'') co-created by writer Alan Moore and artist Kevin O'Neill which began in 1999. The series spans four volum ...

'', ''

Tom Strong ''Tom Strong'' is a comic book created by writer Alan Moore and artist Chris Sprouse, initially published bi-monthly by America's Best Comics, an imprint of DC Comics' Wildstorm division. Tom Strong, the title character, is a "science hero", wi ...

'', and ''

Promethea ''Promethea'' is a comic book series created by Alan Moore, J. H. Williams III and Mick Gray, published by America's Best Comics/WildStorm. It tells the story of Sophie Bangs, a college student from an alternate futuristic New York City in 1999 ...

''. Moore strongly contested this situation, and DC eventually stopped publishing ABC. In March 2003 DC acquired publishing and merchandising rights to the long-running fantasy series '' Elfquest'', previously self-published by creators

Wendy and Richard Pini Wendy Pini ''née'' Fletcher, (born June 4, 1951) and Richard Pini (born July 19, 1950) are the husband-and-wife team responsible for creating the well-known '' Elfquest'' series of comics, graphic novels and prose works. They are also known as ...

under their

WaRP Graphics WaRP Graphics, later Warp Graphics, is an alternative comics publisher best known for creating and being the original publisher of the '' Elfquest'' comic book series. It was created and incorporated in 1977 by Wendy and Richard Pini. The company ...

publication banner. This series then followed another non-DC title,

Tower Comics Tower Comics was an American comic book publishing company that operated from 1965 to 1969, best known for Wally Wood's ''T.H.U.N.D.E.R. Agents'', a strange combination of secret agents and superheroes; and Samm Schwartz's ''Tippy Teen'', an Archi ...

' series

T.H.U.N.D.E.R. Agents ''T.H.U.N.D.E.R. Agents'' is a fictional team of superheroes that appeared in comic books originally published by Tower Comics in the 1960s. They were an arm of the United Nations and were notable for their depiction of the heroes as everyday peop ...

, in collection into DC Archive Editions. In 2004 DC temporarily acquired the North American publishing rights to graphic novels from European publishers 2000 AD (comics), 2000 AD and Les Humanoïdes Associés, Humanoids. It also rebranded its younger-audience titles with the mascot Johnny DC and established the CMX (comics), CMX imprint to reprint translated manga. In 2006, CMX took over from Dark Horse Comics publication of the webcomic ''Megatokyo'' in print form. DC also took advantage of the demise of Kitchen Sink Press and acquired the rights to much of the work of Will Eisner, such as his ''The Spirit'' series and his graphic novels. In 2004, DC began laying the groundwork for a full continuity-reshuffling sequel to ''Crisis on Infinite Earths'', promising substantial changes to the DC Universe (and side-stepping the 1994 ''Zero Hour (comics), Zero Hour'' event which similarly tried to Comics vocabulary#Retcon, ret-con the history of the DCU). In 2005, the critically lauded ''Batman Begins'' film was released; also, the company published several limited series establishing increasingly escalated conflicts among DC's heroes, with events climaxing in the ''Infinite Crisis'' limited series. Immediately after this event, DC's ongoing series jumped One Year Later, forward a full year in their in-story continuity, as DC launched a weekly series, ''52 (comics), 52'', to gradually fill in the missing time. Concurrently, DC lost the copyright to "Superboy" (while retaining the trademark) when the heirs of

used a provision of the 1976 revision to the copyright law to regain ownership. In 2005, DC launched its "All Star DC Comics, All-Star" line (evoking the title of the All Star Comics, 1940s publication), designed to feature some of the company's best-known characters in stories that eschewed the long and convoluted continuity of the DC Universe. The line began with ''All-Star Batman & Robin the Boy Wonder'' and ''All-Star Superman'', with ''All-Star Wonder Woman'' and ''All-Star Batgirl'' announced in 2006 but neither being released nor scheduled as of the end of 2009. DC licensed characters from the

Archie Comics Archie Comic Publications, Inc., is an American comic book publisher headquartered in Pelham, New York.

DC Entertainment

In 2011, DC rebooted all of its running titles following the Flashpoint (comics), Flashpoint storyline. The reboot called The New 52 gave new origin stories and costume designs to many of DC's characters. DC licensed pulp characters including Doc Savage and the Spirit (comics), Spirit which it then used, along with some DC heroes, as part of the First Wave (comics), First Wave comics line launched in 2010 and lasting through fall 2011. In May 2011, DC announced it would begin releasing digital versions of their comics on the same day as paper versions. On June 1, 2011, DC announced that it would end all ongoing series set in the DC Universe in August and The New 52, relaunch its comic line with 52 issue #1s, starting with ''

'' on August 31 (written by Geoff Johns and drawn by Jim Lee), with the rest to follow later on in September. On June 4, 2013, DC unveiled two new digital comic innovations to enhance interactivity: ''DC²'' and ''DC² Multiverse''. ''DC²'' layers dynamic artwork onto digital comic panels, adding a new level of dimension to digital storytelling, while ''DC² Multiverse'' allows readers to determine a specific story outcome by selecting individual characters, storylines and plot developments while reading the comic, meaning one digital comic has multiple outcomes. ''DC²'' appeared in the digital-first title, ''Batman '66'', based on the Batman (TV series), 1960s television series and ''DC² Multiverse'' appeared in ''Batman: Arkham#Arkham Origins comic, Batman: Arkham Origins'', a digital-first title based on the Batman: Arkham Origins, video game of the same name. In 2014, DC announced an eight-issue miniseries titled Convergence (comics), ''Convergence'' which began in April 2015. In 2016, DC announced a line-wide relaunch titled DC Rebirth. The new line would launch with an 80-page one-shot titled DC Universe: Rebirth, written by Geoff Johns, with art from Gary Frank, Ethan Van Sciver, and more. After that, many new series would launch with a twice-monthly release schedule and new creative teams for nearly every title. The relaunch was meant to bring back the legacy and heart many felt had been missing from DC characters since the launch of the New 52. Rebirth brought huge success, both financially and critically.

WarnerMedia/Warner Bros. Discovery unit (2018–present)

On February 21, 2020, the Co-Publisher of DC Comics, Dan DiDio stepped down after 10 years at that position. The company did not give a reason for the move, nor did it indicate whether it was his decision or the company's. The leadership change was the latest event in the company restructuring which began the previous month, as several top executives were laid off from the company. However, Bleeding Cool reported that he was fired. In June 2020, Warner Bros. announced a separate DC-themed online-only convention. Known as DC FanDome, the free "immersive virtual fan experience" was a 24-hour-long event held on August 22, 2020. The main presentation, entitled "DC FanDome: Hall of Heroes", was held as scheduled on August 22. The remaining programming was provided through a one-day video on demand experience, "DC FanDome: Explore the Multiverse", on September 12. As Warner Bros. and DC's response to San Diego Comic-Con's cancellation due to the

, the convention featured information about DC-based content including the DC Extended Universe film franchise, the Arrowverse television franchise, comic books, and video games. The convention also returned for the virtual premiere of ''Wonder Woman 1984'' and returned once again on October 16, 2021. In August 2020, roughly one-third of DC's editorial ranks were laid off, including the editor-in-chief, senior story editor, executive editor, and several senior VPs. In March 2021, DC relaunched their entire line once again under the banner of Infinite Frontier. After the events of the Dark Nights: Death Metal storyline, the DC Multiverse was expanded into a larger "Omniverse" where everything is canon, effectively reversing the changes The New 52 introduced a decade prior. Furthermore, AT&T spun off WarnerMedia to Discovery, forming

. This merger was completed on April 8, 2022. In January 2023, DC is set to relaunch their line under the banner of "Dawn of DC" following the conclusion of Dark Crisis, Dark Crisis on Infinite Earths and Lazarus Planet.

Logo

* DC's first logo appeared on the April 1940 issues of its titles. The small logo, with no background, read simply, "A DC Publication". * The November 1941 DC titles introduced an updated logo. This version was almost twice the size of the previous one and was the first version with a white background. The name "Superman" was added to "A DC Publication", effectively acknowledging both Superman and Batman. This logo was the first to occupy the top-left corner of the cover, where the logo has usually resided since. The company now referred to itself in its advertising as "Superman-DC". * In November 1949, the logo was modified to incorporate the company's formal name, National Comics Publications. This logo also served as the round body of Johnny DC, DC's mascot in the 1960s. * In October 1970, DC briefly retired the circular logo in favour of a simple "DC" in a rectangle with the name of the title, or the star of the book; the logo on many issues of ''Action Comics'', for example, read "DC Superman". An image of the lead character either appeared above or below the rectangle. For books that did not have a single star, such as Anthology, anthologies like ''House of Mystery'' or team series such as ''Justice League of America'', the title and "DC" appeared in a stylized logo, such as a bat for "House of Mystery". This use of characters as logos helped to establish the likenesses as trademarks, and was similar to Marvel's contemporaneous use of characters as part of its cover branding. * DC's "100 Page Super-Spectacular" titles and later 100-page and "Giant" issues published from 1972 to 1974 featured a logo exclusive to these editions: the letters "DC" in a simple sans-serif typeface within a circle. A variant had the letters in a square. * The July 1972 DC titles featured a new circular logo. The letters "DC" were rendered in a block-like typeface that remained through later logo revisions until 2005. The title of the book usually appeared inside the circle, either above or below the letters. * In December 1973, this logo was modified with the addition of the words "The Line of DC Super-Stars" and the star motif that continued in later logos. This logo was placed in the top center of the cover from August 1975 to October 1976. * When Jenette Kahn became DC's publisher in late 1976, she commissioned graphic designer Milton Glaser to design a new logo. Popularly referred to as the "DC bullet", this logo premiered on the February 1977 titles. Although it varied in size and colour and was at times cropped by the edges of the cover, or briefly rotated 4 degrees, it remained essentially unchanged for nearly three decades. Despite logo changes since 2005, the old "DC bullet" continues to be used only on the

series. * On May 8, 2005, a new logo (dubbed the "DC spin") was unveiled, debuting on DC titles in June 2005 with ''DC Special: The Return of Donna Troy'' No. 1 and the rest of the titles the following week. In addition to comics, it was designed for DC properties in other media, which was used for movies since ''Batman Begins'', with ''Superman Returns'' showing the logo's normal variant, and the TV series ''Smallville'', the animated series ''Justice League Unlimited'' and others, as well as for collectibles and other merchandise. The logo was designed by Josh Beatman of Brainchild Studios and DC Management, executive Richard Bruning. * In March 2012, DC unveiled a new logo consisting of the letter "D" flipping back to reveal the letter "C" and "DC ENTERTAINMENT". The first film to use the logo was ''The Dark Knight Rises'', while the first TV series to feature the logo was ''Arrow (TV series), Arrow''. * DC Entertainment announced a new identity and logo for another iconic DC Comics universe brand on May 17, 2016. The new logo was first used on May 25, 2016, in conjunction with the release of ''DC Universe: Rebirth Special #1'' by Geoff Johns.

Gallery

DC Bullet (SVG).svg, 1977–2005 logo, aka the "DC Bullet" DC Comics logo 2005–2012.svg, 2005–2012 logo, aka the "DC Spin" DC comics logo 2012.png, 2012–2016 logo DC Comics logo.svg, upright=0.55, DC Comics' current logo, introduced with the DC Rebirth relaunch in 2016

Imprints

Active

* DC Universe, DC (1937–present) ** Young Animal (DC Comics), Young Animal (2016–present) **

(1999–2010, 2017–present) ** Milestone Media, Earth-M (1993–1997, 2018–present) **

(2018–present) *** The Sandman Universe, Sandman Universe (2018–present) *** Hill House Comics (2019–present) ** Wonder Comics (DC Comics), Wonder Comics (2019–present) ** DC Graphic Novels for Young Adults (2020–present) ** DC Graphic Novels for Kids (2020–present) * Mad (magazine), Mad (1953–present)

Defunct

(1989–2014; replaced by DC Omnibus) * Elseworlds (1989–2004) *

(1989–1993; renamed

) *

(1991–1993; licensed from

Archie Comics Archie Comic Publications, Inc., is an American comic book publisher headquartered in Pelham, New York.Vertigo Vertigo is a condition where a person has the sensation of movement or of surrounding objects moving when they are not. Often it feels like a spinning or swaying movement. This may be associated with nausea, vomiting, sweating, or difficulties w ...

(1993–2019) * Amalgam Comics (1996–1997; jointly with

) *

(1996–1998; merged with

) * Tangent Comics (1997–1998) *

(1998–2003) *

Productions (1999–2010) ** America's Best Comics (1999–2005) ** Homage Comics (1999–2004; merged to form List of Wildstorm titles#List of Comic Titles by Imprint, WildStorm Signature) ** Cliffhanger (comics), Cliffhanger (1999–2004; merged to form List of Wildstorm titles#List of Comic Titles by Imprint, WildStorm Signature) ** List of Wildstorm titles#List of Comic Titles by Imprint, WildStorm Signature (2004–2006; merged with main WildStorm line) ** CMX (comics), CMX Manga (2004–2010) * DC Focus (2004–2005; merged with main DC Universe, DC line) * Johnny DC (2004–2012) * All Star DC Comics, All Star (2005–2008) * Minx (comics), Minx (2007–2008) * Zuda Comics (2007–2010) * First Wave (comics), First Wave (2010–2011; licensed from Condé Nast Publications and Will Eisner Library) * DC Ink (2019–2019; replaced by DC Graphic Novels for Young Adults) * DC Zoom (2019–2019; replaced by DC Graphic Novels for Kids)

Notes

Citations

Sources

* *

External links

* * *
Mike's Amazing World of Comics

DC Database , Fandom
{{Authority control DC Comics, Book publishing companies based in California Companies based in Burbank, California Publishing companies established in 1934 DC Entertainment Warner Bros. Discovery brands Comic book publishing companies of the United States American companies established in 1934 American culture 1934 establishments in New York City Warner Bros. Discovery subsidiaries

History

National Comics Publications

Golden Age

Silver Age

National Periodical Publications

Kinney National/Warner Communications (1967–1990)

Bronze Age

DC Comics

Modern Age

Time Warner/AOL Time Warner (1990–2018)

DC Entertainment

WarnerMedia/Warner Bros. Discovery unit (2018–present)

Logo

Gallery

Imprints

Active

Defunct

See also

Notes

Citations

Sources

External links