Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in
East Hanover, New Jersey
East Hanover Township is a township in Morris County, New Jersey, United States. As of the 2010 United States Census, the township's population was 11,157, reflecting a decline of 236 (−2.1%) from the 11,393 counted in the 2000 Census, whic ...
. The company is a subsidiary of
Illinois
Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolita ...
-based
Mondelēz International
Mondelez International, Inc. ( ), often styled Mondelēz, is an American Multinational corporation, multinational confectionery, food industry, food, holding and drink industry, beverage and snack food company based in Chicago. Mondelez has an ...
.
Nabisco's plant in
Chicago
(''City in a Garden''); I Will
, image_map =
, map_caption = Interactive Map of Chicago
, coordinates =
, coordinates_footnotes =
, subdivision_type = Country
, subdivision_name ...
is the largest bakery in the world,
employing more than 1,200
workers and producing around 320 million pounds of snack foods annually. Its products include
Chips Ahoy!,
Belvita
Belvita, sometimes stylized as belVita or BelVita, is a brand of breakfast biscuit introduced originally in France in 1998 as LU Petit Déjeuner by Kraft Foods Inc. and currently owned by Mondelēz International.
Overview
The biscuits were fir ...
,
Oreo
Oreo () (stylized as OREO) is a brand of sandwich cookie consisting of two biscuits or cookie pieces with a sweet creme filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers and split ...
cookies,
Ritz Crackers
Ritz Crackers is a brand of snack cracker introduced by Nabisco in 1934. The original style crackers are disc-shaped, lightly salted, and approximately in diameter.. Each cracker has seven perforations and a finely scalloped edge. Today, the R ...
,
Teddy Grahams
Teddy Grahams are bear-shaped graham cookie snacks created by Nabisco. Introduced in 1988, Teddy Grahams come in two distinct shapes: bears with arms up and legs closed, and bears with legs open and arms down. When first introduced, Teddy Grahams ...
,
Triscuit
Triscuit is a brand name of snack crackers which take the form of square baked whole wheat wafers. Invented in 1900, a patent was granted in 1902 and the Shredded Wheat Company began production the next year in Niagara Falls, New York.
Histor ...
crackers,
Fig Newtons
Newtons are a Nabisco-trademarked version of a pastry filled with sweet fruit paste. "Fig Newtons" are the most popular variety (fig rolls filled with fig paste). They are produced by an extrusion process. Their distinctive shape is a character ...
, and
Wheat Thins
Wheat Thins is a brand of baked whole grain snack food crackers distributed in the United States and Canada by Mondelez International. The product is also available in Australia through wholesaler USA Foods. Vegetable Thins, Oat Thins, Pita Th ...
for the United States, United Kingdom, Mexico, Bolivia, Venezuela, and other parts of South America.
All Nabisco cookie or cracker products are branded
Christie in Canada. Nabisco opened corporate offices as the National Biscuit Company in the
Home Insurance Building
The Home Insurance Building was a skyscraper that stood in Chicago from 1885 to 1931. Originally ten stories and tall, it was designed by William Le Baron Jenney in 1884 and completed the next year. Two floors were added in 1891, bringing its ...
in the
Chicago Loop
The Loop, one of Chicago's 77 designated community areas, is the central business district of the city and is the main section of Downtown Chicago. Home to Chicago's commercial core, it is the second largest commercial business district in Nort ...
in 1898, the world's first skyscraper.
History
Pearson & Sons Bakery opened in Massachusetts in 1792, and they made a biscuit called
pilot bread
Hardtack (or hard tack) is a simple type of dense biscuit or cracker made from flour, water, and sometimes salt. Hardtack is inexpensive and long-lasting. It is used for sustenance in the absence of perishable foods, commonly during long sea ...
for consumption on long sea voyages. In 1889,
William H. Moore acquired "Pearson & Sons Bakery", "Josiah Bent Bakery", and six other bakeries to start the "New York Biscuit Company". Chicago lawyer
Adolphus Green (1843–1917) started the American Biscuit and Manufacturing Company in 1890 after acquiring 40 different bakeries. Then Moore, Green, and John Gottlieb Zeller (1849–1939, founder of Richmond Steam Bakery) all merged in 1898 to form the "National Biscuit Company", and Green was named president. Zeller was president of National Biscuit Company from 1923–1931.
![Alexandra_Hotel,_Boston,_MA,_1899](https://upload.wikimedia.org/wikipedia/commons/6/68/Alexandra_Hotel%2C_Boston%2C_MA%2C_1899.jpg)
Nabisco celebrated its golden anniversary in 1948, and ''Nabisco'' had become the corporate name by 1971. In 1981, Nabisco merged with
Standard Brands
Standard Brands was a packaged foods company, formed in 1929 by J. P. Morgan with the merger of:
* Fleischmann Company
*Royal Baking Powder Company
* E. W. Gillett Company of Canada (1929) - Toronto-based baking goods company (maker of Magic Bak ...
to form "Nabisco Brands", which merged with
R. J. Reynolds Tobacco Company
The R. J. Reynolds Tobacco Company (RJR) is an American tobacco manufacturing company based in Winston-Salem, North Carolina, and headquartered at the RJR Plaza Building. Founded by R. J. Reynolds in 1875, it is the second-largest tobacco comp ...
in 1985 to form
RJR Nabisco. Kraft General Foods acquired the Nabisco cold cereals from RJR Nabisco in 1993, and the cereal brands are now owned by
Post Holdings
Post Holdings (officially Post Holdings, Inc.) is an American consumer packaged goods holding company headquartered in St Louis, Missouri with businesses operating in the center-of-the-store, refrigerated, foodservice and food ingredient categori ...
. In 1999, Nabisco acquired
Favorite Brands International. In 2000,
Philip Morris Companies Inc.
Altria Group, Inc. (previously known as Philip Morris Companies, Inc.) is an American corporation and one of the world's largest producers and marketers of tobacco, cigarettes and related products. It operates worldwide and is headquartered in ...
acquired Nabisco and merged it with
Kraft Foods
The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015.
A merger with Heinz, arra ...
in one of the largest mergers in the food industry. In 2011, Kraft Foods announced that it was splitting into a grocery company and a snack food company. Nabisco became part of the snack-food business, which took the name
Mondelēz International
Mondelez International, Inc. ( ), often styled Mondelēz, is an American Multinational corporation, multinational confectionery, food industry, food, holding and drink industry, beverage and snack food company based in Chicago. Mondelez has an ...
.
The first use of the name Nabisco was in a cracker brand produced by National Biscuit Company in 1901.
The firm later introduced
Fig Newtons
Newtons are a Nabisco-trademarked version of a pastry filled with sweet fruit paste. "Fig Newtons" are the most popular variety (fig rolls filled with fig paste). They are produced by an extrusion process. Their distinctive shape is a character ...
, Nabisco Wafers, Anola Wafers, Barnum's
Animal Crackers
An animal cracker is a particular type of cracker, baked in the shape of an animal, usually an animal either at a zoo or a circus, such as a lion, a tiger, a bear, or an elephant. The most common variety is light-colored and slightly sweet, but ...
(1902), Cameos (1910),
Lorna Doones (1912),
Oreo
Oreo () (stylized as OREO) is a brand of sandwich cookie consisting of two biscuits or cookie pieces with a sweet creme filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers and split ...
s (1912),
[Laurie, Maxine N.; and Mappen, Marc; ''Encyclopedia of New Jersey'': Rutgers University Press; 2004/2005. P. 555.] and Famous Chocolate Wafers (1924).
In 1924, the National Biscuit Company introduced a snack in a sealed packet called the Peanut Sandwich Packet. They soon added the Sorbetto Sandwich Packet. These allowed salesmen to sell to
soda fountain
A soda fountain is a device that dispenses carbonated soft drinks, called fountain drinks. They can be found in restaurants, concession stands and other locations such as convenience stores. The device combines flavored syrup or syrup concent ...
s, road stands,
milk bar
In Australia, a milk bar is a suburban local general store. Similar, but not identical, establishments include tuck shops, delicatessens or "delis", and corner shops or corner stores. Milk bars are traditionally a place where people buy new ...
s,
lunch rooms, and news stands. Sales increased, and the company started to use the name NAB in 1928. The term Nabs today is used to generically mean any type of snack crackers, most commonly in the southern US.
As of July 16, 2021, parent company
Mondelēz International
Mondelez International, Inc. ( ), often styled Mondelēz, is an American Multinational corporation, multinational confectionery, food industry, food, holding and drink industry, beverage and snack food company based in Chicago. Mondelez has an ...
made the decision to close the
Fair Lawn plant after 63 years forcing the majority of the 600 employees to move on and/or retire, accept jobs with other businesses or transfer within the company.
In August 2021, over 1,000 workers at several bakeries and distribution centers throughout the United States, organized under the
,
went on strike over disagreements regarding a new labor contract with Nabisco.
Mergers and acquisitions
Acquisitions
![National Biscuit Company Building (Nabisco) -- Houston](https://upload.wikimedia.org/wikipedia/commons/1/14/National_Biscuit_Company_Building_%28Nabisco%29_--_Houston.jpg)
The National Biscuit Company acquired the Shredded Wheat Company, maker of
Triscuit
Triscuit is a brand name of snack crackers which take the form of square baked whole wheat wafers. Invented in 1900, a patent was granted in 1902 and the Shredded Wheat Company began production the next year in Niagara Falls, New York.
Histor ...
and
Shredded Wheat cereal
A cereal is any Poaceae, grass cultivated for the edible components of its grain (botanically, a type of fruit called a caryopsis), composed of the endosperm, Cereal germ, germ, and bran. Cereal Grain, grain crops are grown in greater quantit ...
, and Christie, Brown & Company of
Toronto
Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...
in 1928, but all of the Nabisco cookie and cracker products in Canada still use the name Christie. It also acquired F.H. Bennett Company, maker of
Milk-Bone
Milk-Bone is a brand of dog biscuit. It was created in 1908 by the F.H. Bennett Biscuit Company, which operated a bakery on the Lower East Side of New York City. Originally named "Maltoid", the biscuit was a bone-shaped treat made from minerals, ...
dog biscuits, in 1931. When
Kraft
The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015.
A merger with Heinz, arra ...
bought Nabisco, it included Christie.
In 1981, Nabisco merged with
Standard Brands
Standard Brands was a packaged foods company, formed in 1929 by J. P. Morgan with the merger of:
* Fleischmann Company
*Royal Baking Powder Company
* E. W. Gillett Company of Canada (1929) - Toronto-based baking goods company (maker of Magic Bak ...
, maker of
Planters
Planters Nut & Chocolate Company is an American snack food company now owned by Hormel Foods. Planters is best known for its processed nuts and for the Mr. Peanut icon that symbolizes them. Mr. Peanut was created by grade schooler Antonio Gentil ...
Nuts,
Baby Ruth
Baby Ruth is an American candy bar made of peanuts, caramel, and milk chocolate-flavored nougat, covered in compound chocolate. It is distributed by the Ferrara Candy Company, a subsidiary of Ferrero.
History
In 1920, the Curtiss Candy Comp ...
and
Butterfinger
Butterfinger is a candy bar manufactured by the Ferrero SpA, a subsidiary of Ferrero. It consists of a layered crisp peanut butter core covered in a chocolatey coating. Invented by Otto Schnering of the Curtiss Candy Company in 1923, the name ...
candy bars, Royal gelatin, Fleischmann's and Blue Bonnet margarines, amongst others. The company was then renamed Nabisco Brands, Inc. At that time, it also acquired the
Life Savers
Life Savers (stylized as LifeSavers) is an American brand of ring-shaped hard and soft candy. Its range of mints and fruit-flavored candies is known for its distinctive packaging, coming in paper-wrapped aluminum foil rolls.
Candy manufacturer C ...
brand from the
E.R. Squibb Company, makers of
Bubble Yum
Bubble Yum is a brand of bubble gum marketed by The Hershey Company. Introduced in 1975 by Life Savers, the bubble gum was the first soft bubble gum created. It was created by a homemaker in Fisk, Missouri, who named it "rubber bubblegum". She gav ...
& Care-free gum. Commercials were revised as a result of the merger by January 1983.
R. J. Reynolds merger
In 1985, Nabisco was bought by
R.J. Reynolds
Richard Joshua Reynolds (July 20, 1850 – July 29, 1918) was an American businessman and founder of the R. J. Reynolds Tobacco Company.
The son of a tobacco farmer, he worked for his father and attended Emory & Henry College from 1868 to 1870, ...
, forming "RJR Nabisco". After three years of mixed results, the company became one of the hotspots in the 1980s
leveraged buyout
A leveraged buyout (LBO) is one company's acquisition of another company using a significant amount of borrowed money (leverage) to meet the cost of acquisition. The assets of the company being acquired are often used as collateral for the loan ...
mania. The company was in auction with two bidders:
F. Ross Johnson
Frederick Ross Johnson, OC (December 13, 1931 – December 29, 2016) was a Canadian businessman, best known as the chief executive officer of RJR Nabisco in the 1980s.
Early life and education
Born in Winnipeg, Manitoba, on December 13, 1931, ...
, the company's president and CEO, and
Kohlberg Kravis Roberts
KKR & Co. Inc., also known as Kohlberg Kravis Roberts & Co., is an American global investment company that manages multiple alternative asset classes, including private equity, energy, infrastructure, real estate, credit, and, through its strate ...
, a private equity partnership.
The company was sold to KKR in what was then the biggest leveraged buyout in history, described in the book ''
Barbarians at the Gate: The Fall of RJR Nabisco'', and a subsequent
film
A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...
.
Subsequent acquisitions and divestitures
In 1989 RJR Nabisco Inc. sold its
Chun King foods division to
Yeo Hiap Seng Limited and Fullerton Holdings Pte. Ltd for $52 million to reduce its debt from its $24.5 billion buyout by Kohlberg Kravis Roberts & Co.
In December 1989 RJR Nabisco sold its Del Monte canned fruits and vegetables business in South America to Polly Peck International PLC.
One year later, in 1990 RJR Nabisco sold Curtiss Candy, which owned the Baby Ruth and Butterfinger brands, to
Nestlé
Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...
.
RJR also sold LU, Belin and other European biscuit brands to
Groupe Danone
A group is a military unit or a military formation that is most often associated with military aviation.
Air and aviation groups
The terms group and wing differ significantly from one country to another, as well as between different branches ...
, only reunited in 2007 after Nabisco's present parent,
Kraft Foods
The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015.
A merger with Heinz, arra ...
, bought Danone's biscuit operations for EUR 5.3 billion.
In 1994 RJR sold its breakfast cereal business (primarily the Shredded Wheat franchise) to
Kraft Foods Inc.
Kraft Foods Inc. was a Multinational corporation, multinational confectionery, food and beverage conglomerate (company), conglomerate. It marketed many brands in more than 170 countries. 12 of its brands annually earned more than $1 billion wor ...
and the international licenses to
General Mills
General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ...
, which later became part of the
Cereal Partners Worldwide
Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (excep ...
joint venture with Nestlé.
Also in 1994, RJR acquired
Rose Knox
Rose Knox (''née'' Markward; November 18, 1857 – September 27, 1950) was an American businesswoman, who ran the Knox Gelatin Factory in Johnstown, New York, United States, after her husband died. She won wide respect as one of the leading bus ...
's Knox gelatin and integrated the
Shredded wheat franchise into the
Post Foods
Post Consumer Brands (previously Post Cereals and Postum Cereals; also known as simply "Post") is an American breakfast cereal manufacturer headquartered in Lakeville, Minnesota.
The company, founded in 1895 by C. W. Post, owns a large portfoli ...
portfolio.
Post continues to sell the product today.
In 1995, Nestlé agreed to buy the Ortega Mexican foods business from Nabisco Inc.
That same year, RJR-Nabisco also acquired the North American margarine and table spreads business of Kraft foods. This purchase included Parkay, Touch of Butter and Chiffon.
In 1998 Nabisco Holdings announced its sale of its margarine and egg substitute business to
ConAgra
Conagra Brands, Inc. (formerly ConAgra Foods) is an American consumer packaged goods holding company headquartered in Chicago, Illinois. Conagra makes and sells products under various brand names that are available in supermarkets, restaurants, ...
.In 1997 the brands of Fleishmann's, Blue Bonnet and Parkay had sales of $480 million.
It also sold its College Inn broth brand to HJ Heinz
and its Venezuelan Del Monte operations to Del Monte Foods.
In 1999 RJR Nabisco's food and tobacco empire fell apart when they sold its international tobacco division to Japan Tobacco for $7.8 billion.
In 2000 Nabisco Holdings together with several investors (as Finalrealm) acquired
United Biscuits
United Biscuits (UB) is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. In Nove ...
, As part of the transaction, United Biscuits acquired Nabisco's European businesses
and divested Far East (China, Hong Kong, and Taiwan) business to Nabisco. Nabisco became a leading shareholder in United Biscuits (the position that inherited by Kraft Foods until 2006).
The
Altria Group
Altria Group, Inc. (previously known as Philip Morris Companies, Inc.) is an American corporation and one of the world's largest producers and marketers of tobacco, cigarettes and related products. It operates worldwide and is headquartered in ...
(formerly Philip Morris)
acquired Nabisco (sans
Bubble Yum
Bubble Yum is a brand of bubble gum marketed by The Hershey Company. Introduced in 1975 by Life Savers, the bubble gum was the first soft bubble gum created. It was created by a homemaker in Fisk, Missouri, who named it "rubber bubblegum". She gav ...
which was sold to
Hershey) in 2000 for about $19.2 billion. Philip Morris then combined Nabisco with Kraft.
That acquisition was approved by the Federal Trade Commission subject to the divestiture of products in five areas: three Jell-O and Royal brands types of products (dry-mix gelatin dessert, dry-mix pudding, no-bake desserts), intense mints (such as Altoids), and baking powder. Kraft Foods, at the time also a subsidiary of Altria, merged with Nabisco.
In 2006 Nabisco sold its Milk-Bone pet snacks to Del Monte Foods Co. for $580 million.
Kraft Foods was spun off from Altria, taking its Nabisco subsidiary with it, in 2007.
In January 2007 Cream of Wheat was sold to
B&G Foods
B&G Foods is an American branded foods holding company based in Parsippany, New Jersey. The company was formed in 1996 to acquire Bloch & Guggenheimer, a Manhattan-based producer of pickles, relish and condiments which had been founded in 1889.
...
.
Legal battles
In 1997, the National Advertising Division of the Council of Better Business Bureaus became concerned with an
ad campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and conce ...
for
Planters
Planters Nut & Chocolate Company is an American snack food company now owned by Hormel Foods. Planters is best known for its processed nuts and for the Mr. Peanut icon that symbolizes them. Mr. Peanut was created by grade schooler Antonio Gentil ...
Deluxe Mixed Nuts. The initial
commercial
Commercial may refer to:
* a dose of advertising conveyed through media (such as - for example - radio or television)
** Radio advertisement
** Television advertisement
* (adjective for:) commerce, a system of voluntary exchange of products and s ...
featured a man and monkey deserted on an island. They discover a crate of Planters peanuts and rejoice in the peanuts' positive health facts.
Nabisco made a detailed statement describing how their peanuts were healthier than most other snack products, going as far as comparing the
nutritional facts
The nutrition facts label (also known as the nutrition information panel, and other slight variations) is a label required on most packaged food in many countries, showing what nutrients and other ingredients (to limit and get enough of) are in ...
of Planters peanuts to those of
potato chips
A potato chip (North American English; often just chip) or crisp (British and Irish English) is a thin slice of potato that has been either deep fried, baked, or air fried until crunchy. They are commonly served as a snack, side dish, or appe ...
,
Cheddar cheese
Cheddar cheese (or simply cheddar) is a natural cheese that is relatively hard, off-white (or orange if colourings such as annatto are added), and sometimes sharp-tasting. Cheddar originates from the English village of Cheddar in Somerset.
Ched ...
chips, and
popcorn
Popcorn (also called popped corn, popcorns or pop-corn) is a variety of corn kernel which expands and puffs up when heated; the same names also refer to the foodstuff produced by the expansion.
A popcorn kernel's strong hull contains the se ...
. Technically, the commercials complied with United States
Food and Drug Administration
The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respon ...
regulations, and they were allowed to continue. However, as requested by the
National Advertising Division
Better Business Bureau (BBB) is a private, 501(c)(6) nonprofit organization founded in 1912. BBB's self-described mission is to focus on advancing marketplace trust, consisting of 97 independently incorporated local BBB organizations in the Unite ...
, Nabisco agreed to make fat content disclosure more conspicuous in future commercials.
The company's A1 Steak Sauce was the subject of a legal battle against a venue called Arnie's Deli in 1991. The delicatessen was selling and using a homemade sauce called "A2 Sauce." The verdict favored Nabisco.
Brands and products
* 100 Calorie Packs
* Arrowroot
* Bacon Dippers
*
Belvita
Belvita, sometimes stylized as belVita or BelVita, is a brand of breakfast biscuit introduced originally in France in 1998 as LU Petit Déjeuner by Kraft Foods Inc. and currently owned by Mondelēz International.
Overview
The biscuits were fir ...
*
Better Cheddars
Better Cheddars is a snack food brand of baked cheese crackers that are prepared using cheddar cheese as a main ingredient. Better Cheddars are manufactured by Nabisco, a subsidiary of Mondelēz International. In the United States, Better Chedda ...
* Cameo
* Captain's Table
*
Cheese Nips
Cheese Nips (originally stylized as "Cheese-Nips") were a small cheese-flavored cracker manufactured by Mondelez International under its brand, Nabisco, they were originally used to compete against Sunshine Biscuit's (now Kellogg's) Cheez-It cra ...
*
Chips Ahoy!
* Chicken in a Biskit
* Chocolate Wafers
* Club Social
* Corn Diggers
* Crispers (Canada)
* Dad's Cookie (c.1929 Canada)
* Dizzy Grizzlies
* Doo Dads
* Frollini de Oro Saiwa
* Fudgee-O Cookies (Canada)
* Giggles
* Good Thins
* HeyDay Cookie Bars
* Honey Maid
* Hony Bran
*
In A Biskit
* Kool Stuf
toaster pastry
A toaster is a small electric appliance that uses radiant heat to brown sliced bread into toast.
Types
Pop-up toaster
In pop-up or automatic toasters, a single vertical piece of bread is dropped into a slot on the top of the toaster ...
* Kraker Bran
*
Lorna Doone
''Lorna Doone: A Romance of Exmoor'' is a novel by English author Richard Doddridge Blackmore, published in 1869. It is a romance based on a group of historical characters and set in the late 17th century in Devon and Somerset, particularly ar ...
* Mallomars
chocolate marshmallow
* Mister Salty Pretzels
* Nabisco Classics
*
Newtons
The newton (symbol: N) is the unit of force in the International System of Units (SI). It is defined as 1 kg⋅m/s, the force which gives a mass of 1 kilogram an acceleration of 1 metre per second per second. It is named after Isaac Newton in r ...
*
Nilla
Nilla is a brand name owned by Nabisco that is most closely associated with its line of vanilla-flavored, wafer-style cookies. The name is a shortened version of vanilla, the flavor profile common to all Nilla-branded products. Originally sold as ...
*
Nutter Butter
Nutter Butter is an American sandwich cookie brand, first introduced in 1969 and currently owned by Nabisco, which is a subsidiary of Mondelez International. It is claimed to be the best-selling U.S. peanut butter sandwich cookie, with around a b ...
* Orchard Crisps
*
Oreo
Oreo () (stylized as OREO) is a brand of sandwich cookie consisting of two biscuits or cookie pieces with a sweet creme filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers and split ...
**
List of Oreo varieties
* Oro Saiwa
* Pecanz
* Pirate
* Potato Chipsters
*
Premium Plus
Premium (Premium Saltine Crackers) is a brand of soda Cracker (food), cracker produced by Nabisco. It is known as Premium Plus (Premium Plus Salted Tops) in Canada, under the Christie (formerly, Mr. Christie) banner. In the United States it is m ...
*
Premium Saltines
Premium (Premium Saltine Crackers) is a brand of soda cracker produced by Nabisco. It is known as Premium Plus (Premium Plus Salted Tops) in Canada, under the Christie (formerly, Mr. Christie) banner. In the United States it is marketed as "Orig ...
*
Ritz Crackers
Ritz Crackers is a brand of snack cracker introduced by Nabisco in 1934. The original style crackers are disc-shaped, lightly salted, and approximately in diameter.. Each cracker has seven perforations and a finely scalloped edge. Today, the R ...
*
Rice Thins Rice Thins are a popular brand name of crackers made by Nabisco (Christie in Canada).
A spin-off of Wheat Thins, Rice thins come in these flavours:
*Original
*Multigrain
*Herb and Garlic
*Bruschetta
*Cheddar
*Sesame
*Sweet and Salty
Rice Thi ...
* Royal gelatin dessert
* Royal Lunch
* Sea Rounds
*
Shredded wheat
* Social Tea
* Sportz
* Sugar Rings
* Team Flakes
*
Teddy Grahams
Teddy Grahams are bear-shaped graham cookie snacks created by Nabisco. Introduced in 1988, Teddy Grahams come in two distinct shapes: bears with arms up and legs closed, and bears with legs open and arms down. When first introduced, Teddy Grahams ...
* Thinsations
* Toasted Chips
* Toastettes
*
Triscuit
Triscuit is a brand name of snack crackers which take the form of square baked whole wheat wafers. Invented in 1900, a patent was granted in 1902 and the Shredded Wheat Company began production the next year in Niagara Falls, New York.
Histor ...
* Twigs
* Uneeda Biscuit
* Urra Saiwa
* Wheat Squares
*
Wheat Thins
Wheat Thins is a brand of baked whole grain snack food crackers distributed in the United States and Canada by Mondelez International. The product is also available in Australia through wholesaler USA Foods. Vegetable Thins, Oat Thins, Pita Th ...
*
Zu Zu Ginger Snaps
Zu Zu Ginger Snaps was a brand of round drop cookies originally manufactured in 1901 by the National Biscuit Company (NBC) –later changed to Nabisco– and produced until the early 1980s. The snaps are "a spicy combination of ginger and sugar-can ...
*
Zwieback
Zwieback is a form of rusk eaten in Germany, Poland, Scandinavia, Austria, France, Belgium, The Netherlands, Switzerland, Italy, Slovenia, Bosnia-Herzegovina, Croatia, Serbia, North Macedonia, Bulgaria, Greece, and Turkey. It is a type of crisp, ...
Toast
Corporate image
Nabisco's trademark is a diagonal ellipse with a series of antenna-like lines protruding from the top ("Orb and Cross" or
Globus cruciger
The ''globus cruciger'' ( for, , Latin, cross-bearing orb), also known as "the orb and cross", is an orb surmounted by a cross. It has been a Christian symbol of authority since the Middle Ages, used on coins, in iconography, and with a sceptre ...
). It forms the base of its logo and can be seen imprinted on Oreo cookies, in addition to Nabisco product boxes and literature. The company has claimed in promotional material that it is an early European symbol for quality. It may be derived from a medieval Italian printer's mark that represented "the triumph of the moral and spiritual over the evil and the material", or it might represent "Christ's redemption of the world" or the act of winnowing, separating grain from chaff.
The logo of Nabisco was designed by Spanish graphic designer
Gerard Huerta
Gerard Huerta is an American Typography, typographer and graphic designer.
Born and raised in southern California, he graduated from ArtCenter College of Design, Art Center College of Design and began his career at Sony Music, CBS Records in New Y ...
, who also designed some famous logos such as
AC/DC
AC/DC (stylised as ACϟDC) are an Australian Rock music, rock band formed in Sydney in 1973 by Scottish-born brothers Malcolm Young, Malcolm and Angus Young. Their music has been variously described as hard rock, blues rock, and Heavy metal ...
's,
Artist Talk with Legendary Designer Gerard Huerta
May 5, 2019 among other works.
Sponsorship
From 2002–2005, Nabisco and Kraft jointly sponsored both Dale Earnhardt
Ralph Dale Earnhardt Sr. (; April 29, 1951February 18, 2001) was an American professional stock car driver and team owner, who raced from 1975 to 2001 in the former NASCAR Winston Cup Series (now called the NASCAR Cup Series), most notably dri ...
, Inc., and Roush Racing Roush is a surname. Notable people with the surname include:
Politics
*Glenn Roush (1934–2020), American politician in Montana
* J. Edward Roush (1920–2004), United States Representative for Indiana, namesake of:
** J. Edward Roush Lake, a re ...
. Earnhardt Jr. won four races in a row at Daytona International Speedway
Daytona International Speedway is a race track in Daytona Beach, Florida, United States. Since opening in 1959, it has been the home of the Daytona 500, the most prestigious race in NASCAR as well as its season opening event. In addition to NA ...
with Nabisco sponsorship. Kraft and Nabisco sponsored a part-time Sprint Cup effort in car #81 driven by Jason Keller
Jason Keller (born April 23, 1970) is an American professional stock car racing driver. Previously, he was a mainstay in NASCAR's second-tier series, competing in 519 Nationwide Series races between 1991 and 2010. On May 15, 2010, Keller made his ...
and John Andretti
John Andrew Andretti (March 12, 1963January 30, 2020) was an American race car driver. He won individual races in CART, IMSA GTP, Rolex Sports Car Series, and NASCAR during his career. He was the son of Aldo Andretti, older brother of racer Ada ...
and fielded by Dale Earnhardt, Inc. Nabisco also sponsored Dale Earnhardt Jr.
Ralph Dale Earnhardt Jr. (born October 10, 1974) is an American semi-retired professional stock car racing driver, team owner, author, and an analyst for ''NASCAR on NBC''. He currently competes part-time in the NASCAR Xfinity Series, driving t ...
in the 2010 Subway Jalapeño 250
The Wawa 250 Powered By Coca-Cola is a NASCAR Xfinity Series race that is held at Daytona International Speedway. Scheduled as a race, it is held the night before the NASCAR Cup Series' Coke Zero Sugar 400, and was run on Independence Day weeke ...
at Daytona International Speedway
Daytona International Speedway is a race track in Daytona Beach, Florida, United States. Since opening in 1959, it has been the home of the Daytona 500, the most prestigious race in NASCAR as well as its season opening event. In addition to NA ...
in July 2010 with their Oreo/Ritz brands and Tony Stewart
Anthony Wayne Stewart (born May 20, 1971), nicknamed Smoke, is an American semi-retired professional stock car racing driver, current NASCAR team co-owner of Stewart-Haas Racing, and current co-owner of the Superstar Racing Experience. He is a ...
with the Ritz brand in the 2010 DRIVE4COPD 300
The Daytona 300, currently known for sponsorship reasons as the Beef. It's What's for Dinner. 300, is the first race of the NASCAR Xfinity Series season, held at Daytona International Speedway. It is held the day before the Daytona 500, and is c ...
at Daytona International Speedway
Daytona International Speedway is a race track in Daytona Beach, Florida, United States. Since opening in 1959, it has been the home of the Daytona 500, the most prestigious race in NASCAR as well as its season opening event. In addition to NA ...
in 2010.
References
Notes
External links
* (Snack Worlds.com)
FTC summary of competitive concerns
about the 2000 acquisition of Nabisco
Historic Nabisco factory in Detroit
{{Mondelez
Mondelez International
Snack food manufacturers of the United States
Food and drink companies established in 1898
American companies established in 1898
1898 establishments in New Jersey
Companies based in Morris County, New Jersey
Mondelez International brands
Food manufacturers of the United States
East Hanover Township, New Jersey
1985 mergers and acquisitions
2000 mergers and acquisitions