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Better Cheddars
Better Cheddars is a snack food brand of baked cheese crackers that are prepared using cheddar cheese as a main ingredient. Better Cheddars are manufactured by Nabisco, a subsidiary of Mondelēz International. In the United States, Better Cheddars are marketed under the "Flavor Originals" trademark, which also includes the Chicken in a Biskit brand. Better Cheddars were first introduced by Nabisco in February 1981. Various flavors of the cracker have been purveyed to consumers. History Better Cheddars were first introduced by Nabisco in February 1981, and originally had sourdough culture in its ingredients. They were advertised on television as the "San Francisco-style" snack cracker, and were the first commercials featuring actor/comedian Ron Carey as a cable car operator singing the Better Cheddars theme song and eating the snack. The name became a registered trademark The registered trademark symbol, , is a typographic symbol that provides notice that the preced ...
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Cheese Cracker
The cheese cracker is a type of cracker prepared using cheese as a main ingredient. Additional common cracker ingredients are typically used, such as grain, flour, shortening, leavening, salt and various seasonings. The ingredients are formed into a dough, and the individual crackers are then prepared. Some cheese crackers are prepared using fermented dough. Cheese crackers are typically baked. Another method of preparing cheese crackers involves placing cheese atop warm crackers. Cheese crackers have been described as a "high-calorie snack", which is due to a higher fat content compared to other types of crackers. Uses In addition to being a snack food, cheese cracker crumbs are sometimes used in recipes as an ingredient, and crumbs or whole crackers are sometimes used as a garnish on various foods. Cheese crackers are also sometimes served as a side dish to accompany foods. Commercial brands Examples of mass-produced commercial cheese cracker brands include Better Cheddars, ...
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San Francisco
San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of California cities by population, fourth most populous in California and List of United States cities by population, 17th most populous in the United States, with 815,201 residents as of 2021. It covers a land area of , at the end of the San Francisco Peninsula, making it the second most densely populated large U.S. city after New York City, and the County statistics of the United States, fifth most densely populated U.S. county, behind only four of the five New York City boroughs. Among the 91 U.S. cities proper with over 250,000 residents, San Francisco was ranked first by per capita income (at $160,749) and sixth by aggregate income as of 2021. Colloquial nicknames for San Francisco include ''SF'', ''San Fran'', ''The '', ''Frisco'', and '' ...
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Nabisco Brands
Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco's plant in Chicago is the largest bakery in the world, employing more than 1,200 workers and producing around 320 million pounds of snack foods annually. Its products include Chips Ahoy!, Belvita, Oreo cookies, Ritz Crackers, Teddy Grahams, Triscuit crackers, Fig Newtons, and Wheat Thins for the United States, United Kingdom, Mexico, Bolivia, Venezuela, and other parts of South America. All Nabisco cookie or cracker products are branded Christie in Canada. Nabisco opened corporate offices as the National Biscuit Company in the Home Insurance Building in the Chicago Loop in 1898, the world's first skyscraper. History Pearson & Sons Bakery opened in Massachusetts in 1792, and they made a biscuit called pilot bread for consumption on ...
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List Of Crackers
This is a list of crackers. A cracker is a baked good typically made from a grain-and-flour dough and usually manufactured in large quantities. Crackers (roughly equivalent to savory biscuits in the United Kingdom and the Isle of Man) are usually flat, crisp, small in size (usually or less in diameter) and made in various shapes, commonly round or square. Crackers * Animal cracker * Bath Oliver * Cream cracker * Crispbread * Cheese cracker * Graham cracker * Hardtack * Maltose crackers * Matzo * Mein gon * Nantong Xiting Cracker * Oatcake * Olive no Hana * Oyster cracker * Pletzel * Rice cracker * Saltine cracker * Taralli * Water biscuit Brand-name crackers * Arnott's Shapes * Better Cheddars * BEACH ASH CRACKERS * Bremner Wafer * Captain's Wafers * Carr's * Cheddars * Cheese Nips * Cheez-Itz * Club Crackers * Crown Pilot Crackers * Drasca * Goldfish (snack) * In a Biskit * Pepperidge Farm * Premium Plus * Rice Thins * Ritz Crackers ...
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Copywriter
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, website and social media posts, and other marketing communications. Employment Many copywriters are employed in marketing departments, advertising agencies, public relations firms, copywriting agencies, or are self-employed as freelancers, where clients range from small to large companies. *Advertising agencies usually hire copywriters as part of a creative team, in which they are partnered with art directors or creative directors. The copywriter writes a copy or script for an advertisem ...
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William Esty
William Cole Esty (March 6, 1895 – January 1954) was an American advertising executive and founder of William Esty Co.Staff report (January 22, 1954). "William Cole Esty, an Ad Executive". ''The New York Times''. After working at J. Walter Thompson starting in 1925, he started his own agency in 1932, with R.J. Reynolds Tobacco Company as his first client.Staff report (December. 26, 1932)Esty's First.''Time''. His wife was performer and patron Alice Swanson Esty. In 1982, William Esty & Co. was bought by Ted Bates Worldwide, which in turn was acquired by Saatchi & Saatchi in 1986. Two years later, Saatchi & Saatchi merged Esty with Campbell Mithun to become Campbell-Mithun-Esty. They have since dropped the Esty name. References External linksCambell MithunAlice Esty papers
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Registered Trademark
The registered trademark symbol, , is a typographic symbol that provides notice that the preceding word or symbol is a trademark or service mark that has been registered with a national trademark office. A trademark is a symbol, word, or words legally registered or established by use as representing a company, product or service.For example, Unregistered trademarks can instead be marked with the trademark symbol, , while unregistered service marks are marked with the service mark symbol, . The proper manner to display these symbols is immediately following the mark; the symbol is commonly in superscript style, but that is not legally required. In many jurisdictions, only registered trademarks confer easily defended legal rights. In the US, the registered trademark symbol was originally introduced in the Trademark Act of 1946. Because the symbol is not commonly available on typewriters (or ASCII), it was common to approximate it with the characters (or ). An example of a ...
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San Francisco Cable Car System
The San Francisco cable car system is the world's last manually operated cable car system and an icon of the city of San Francisco. The system forms part of the intermodal urban transport network operated by the San Francisco Municipal Railway, which also includes the separate E Embarcadero and F Market & Wharves heritage streetcar lines, and the Muni Metro modern light rail system. Of the 23 cable car lines established between 1873 and 1890, only three remain (one of which combines parts of two earlier lines): two routes from downtown near Union Square to Fisherman's Wharf, and a third route along California Street. While the cable cars are used to a certain extent by commuters, the vast majority of the millions of passengers who use the system every year are tourists, and as a result, the wait to get on can often reach two hours or more. They are among the most significant tourist attractions in the city, along with Alcatraz Island, the Golden Gate Bridge, and Fisherman's W ...
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Ron Carey (actor)
Ronald Joseph Cicenia (December 11, 1935 – January 16, 2007), known as Ron Carey, was an American film and television actor. The actor was best known for playing ambitious NYPD Police Officer Carl Levitt on TV's ''Barney Miller'', in which he was almost always surrounded by male actors (and sometimes female guest stars) who stood at least taller. The series' stars ( Hal Linden, Max Gail, Abe Vigoda, Ron Glass, Steve Landesberg) all stood or more. Carey appeared in the recurring role for the last six of the eight seasons of ''Barney Miller''s run. He first appeared on the show as a criminal, Angelo Molinari (aka The Mole), in Season 2, Episode 22. Carey was among the slate of actors who were members of Mel Brooks unofficial repertory company, appearing in several of the director's films; Carey was featured in '' Silent Movie'', '' High Anxiety'', and '' History of the World: Part I''. He also appeared in '' Fatso'', directed by Brooks' wife Anne Bancroft and feat ...
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Sourdough
Sourdough or sourdough bread is a bread made by the fermentation of dough using wild lactobacillaceae and yeast. Lactic acid from fermentation imparts a sour taste and improves keeping qualities. History In the ''Encyclopedia of Food Microbiology'', Michael Gaenzle writes: "The origins of bread-making are so ancient that everything said about them must be pure speculation. One of the oldest sourdough breads dates from 3700 BCE and was excavated in Switzerland, but the origin of sourdough fermentation likely relates to the origin of agriculture in the Fertile Crescent and Egypt several thousand years earlier", which was confirmed a few years later by archeological evidence. ... "Bread production relied on the use of sourdough as a leavening agent for most of human history; the use of baker's yeast as a leavening agent dates back less than 150 years." Pliny the Elder described the sourdough method in his '' Natural History'': Sourdough remained the usual form of leavening do ...
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Mondelez International
Mondelez International, Inc. ( ), often styled Mondelēz, is an American Multinational corporation, multinational confectionery, food industry, food, holding and drink industry, beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26 billion and operates in approximately 160 countries. It ranked No. 108 in the 2021 Fortune 500 list of the largest United States corporations by total revenue. The company has its origins as Kraft Foods Inc., which was founded in Chicago in 1923. The present enterprise was established in 2012 when Kraft Foods was renamed Mondelez and retained its snack food business, while its grocery business was spun off to a new company called Kraft Foods, Kraft Foods Group. The name is derived from the Latin word ("world") and ''delez'', a fanciful modification of the word "delicious." The Mondelez International company manufactures chocolate, cookies, biscuits, gum, confectionery, and powdered beverages. Mo ...
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