Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of

Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolita ...

-based

Mondelēz International Mondelez International, Inc. ( ), often styled Mondelēz, is an American Multinational corporation, multinational confectionery, food industry, food, holding and drink industry, beverage and snack food company based in Chicago. Mondelez has an ...

. Nabisco's plant in

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

is the largest bakery in the world, employing more than 1,200 workers and producing around 320 million pounds of snack foods annually. Its products include

Chips Ahoy! Chips Ahoy! is an American chocolate chip cookie brand, baked and marketed by Nabisco, a subsidiary of Mondelez International, that debuted in 1963. Chips Ahoy! cookies are available in different variations such as, original, reduced-fat, chunky, ...

Belvita Belvita, sometimes stylized as belVita or BelVita, is a brand of breakfast biscuit introduced originally in France in 1998 as LU Petit Déjeuner by Kraft Foods Inc. and currently owned by Mondelēz International. Overview The biscuits were fir ...

Oreo Oreo () (stylized as OREO) is a brand of sandwich cookie consisting of two biscuits or cookie pieces with a sweet creme filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers and split ...

cookies,

Ritz Crackers Ritz Crackers is a brand of snack cracker introduced by Nabisco in 1934. The original style crackers are disc-shaped, lightly salted, and approximately in diameter.. Each cracker has seven perforations and a finely scalloped edge. Today, the R ...

, Teddy Grahams,

Triscuit Triscuit is a brand name of snack crackers which take the form of square baked whole wheat wafers. Invented in 1900, a patent was granted in 1902 and the Shredded Wheat Company began production the next year in Niagara Falls, New York. History ...

crackers,

Fig Newtons Newtons are a Nabisco-trademarked version of a pastry filled with sweet fruit paste. "Fig Newtons" are the most popular variety (fig rolls filled with fig paste). They are produced by an extrusion process. Their distinctive shape is a character ...

, and

Wheat Thins Wheat Thins is a brand of baked whole grain snack food crackers distributed in the United States and Canada by Mondelez International. The product is also available in Australia through wholesaler USA Foods. Vegetable Thins, Oat Thins, Pita Th ...

for the United States, United Kingdom, Mexico, Bolivia, Venezuela, and other parts of South America. All Nabisco cookie or cracker products are branded Christie in Canada. Nabisco opened corporate offices as the National Biscuit Company in the

Home Insurance Building The Home Insurance Building was a skyscraper that stood in Chicago from 1885 to 1931. Originally ten stories and tall, it was designed by William Le Baron Jenney in 1884 and completed the next year. Two floors were added in 1891, bringing its ...

in the Chicago Loop in 1898, the world's first skyscraper.

History

Pearson & Sons Bakery opened in Massachusetts in 1792, and they made a biscuit called

pilot bread Hardtack (or hard tack) is a simple type of dense biscuit or cracker made from flour, water, and sometimes salt. Hardtack is inexpensive and long-lasting. It is used for sustenance in the absence of perishable foods, commonly during long sea ...

for consumption on long sea voyages. In 1889, William H. Moore acquired "Pearson & Sons Bakery", "Josiah Bent Bakery", and six other bakeries to start the "New York Biscuit Company". Chicago lawyer Adolphus Green (1843–1917) started the American Biscuit and Manufacturing Company in 1890 after acquiring 40 different bakeries. Then Moore, Green, and John Gottlieb Zeller (1849–1939, founder of Richmond Steam Bakery) all merged in 1898 to form the "National Biscuit Company", and Green was named president. Zeller was president of National Biscuit Company from 1923–1931. Alexandra_Hotel,_Boston,_MA,_1899

Nabisco celebrated its golden anniversary in 1948, and ''Nabisco'' had become the corporate name by 1971. In 1981, Nabisco merged with

Standard Brands Standard Brands was a packaged foods company, formed in 1929 by J. P. Morgan with the merger of: * Fleischmann Company *Royal Baking Powder Company * E. W. Gillett Company of Canada (1929) - Toronto-based baking goods company (maker of Magic Bak ...

to form "Nabisco Brands", which merged with

R. J. Reynolds Tobacco Company The R. J. Reynolds Tobacco Company (RJR) is an American tobacco manufacturing company based in Winston-Salem, North Carolina, and headquartered at the RJR Plaza Building. Founded by R. J. Reynolds in 1875, it is the second-largest tobacco comp ...

in 1985 to form RJR Nabisco. Kraft General Foods acquired the Nabisco cold cereals from RJR Nabisco in 1993, and the cereal brands are now owned by

Post Holdings Post Holdings (officially Post Holdings, Inc.) is an American consumer packaged goods holding company headquartered in St Louis, Missouri with businesses operating in the center-of-the-store, refrigerated, foodservice and food ingredient categori ...

. In 1999, Nabisco acquired

Favorite Brands International Favorite Brands International was founded in 1995, when Texas Pacific Group bought Kraft Foods, Inc. confection division. Formation In early 1995, the newly appointed head of Kraft General Foods, James M. Kilts, merged Kraft USA, General Foods ...

. In 2000,

Philip Morris Companies Inc. Altria Group, Inc. (previously known as Philip Morris Companies, Inc.) is an American corporation and one of the world's largest producers and marketers of tobacco, cigarettes and related products. It operates worldwide and is headquartered in ...

acquired Nabisco and merged it with Kraft Foods in one of the largest mergers in the food industry. In 2011, Kraft Foods announced that it was splitting into a grocery company and a snack food company. Nabisco became part of the snack-food business, which took the name

. The first use of the name Nabisco was in a cracker brand produced by National Biscuit Company in 1901. The firm later introduced

, Nabisco Wafers, Anola Wafers, Barnum's

Animal Crackers An animal cracker is a particular type of cracker, baked in the shape of an animal, usually an animal either at a zoo or a circus, such as a lion, a tiger, a bear, or an elephant. The most common variety is light-colored and slightly sweet, but ...

(1902), Cameos (1910), Lorna Doones (1912),

s (1912),Laurie, Maxine N.; and Mappen, Marc; ''Encyclopedia of New Jersey'': Rutgers University Press; 2004/2005. P. 555. and Famous Chocolate Wafers (1924). In 1924, the National Biscuit Company introduced a snack in a sealed packet called the Peanut Sandwich Packet. They soon added the Sorbetto Sandwich Packet. These allowed salesmen to sell to soda fountains, road stands,

milk bar In Australia, a milk bar is a suburban local general store. Similar, but not identical, establishments include tuck shops, delicatessens or "delis", and corner shops or corner stores. Milk bars are traditionally a place where people buy new ...

lunch room A cafeteria, sometimes called a canteen outside the U.S., is a type of food service location in which there is little or no waiting staff table service, whether a restaurant or within an institution such as a large office building or school ...

s, and news stands. Sales increased, and the company started to use the name NAB in 1928. The term Nabs today is used to generically mean any type of snack crackers, most commonly in the southern US. As of July 16, 2021, parent company

made the decision to close the Fair Lawn plant after 63 years forcing the majority of the 600 employees to move on and/or retire, accept jobs with other businesses or transfer within the company. In August 2021, over 1,000 workers at several bakeries and distribution centers throughout the United States, organized under the

Bakery, Confectionery, Tobacco Workers and Grain Millers' International Union The Bakery, Confectionery, Tobacco Workers and Grain Millers' International Union (BCTGM) is a labor union in the United States and Canada primarily representing workers in the food processing industry. The union was established in 1886 as the Jo ...

, went on strike over disagreements regarding a new labor contract with Nabisco.

Mergers and acquisitions

Acquisitions

National Biscuit Company Building (Nabisco) -- Houston

The National Biscuit Company acquired the Shredded Wheat Company, maker of

and Shredded Wheat

cereal A cereal is any Poaceae, grass cultivated for the edible components of its grain (botanically, a type of fruit called a caryopsis), composed of the endosperm, Cereal germ, germ, and bran. Cereal Grain, grain crops are grown in greater quantit ...

, and Christie, Brown & Company of

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...

in 1928, but all of the Nabisco cookie and cracker products in Canada still use the name Christie. It also acquired F.H. Bennett Company, maker of

Milk-Bone Milk-Bone is a brand of dog biscuit. It was created in 1908 by the F.H. Bennett Biscuit Company, which operated a bakery on the Lower East Side of New York City. Originally named "Maltoid", the biscuit was a bone-shaped treat made from minerals, ...

dog biscuits, in 1931. When

Kraft The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arra ...

bought Nabisco, it included Christie. In 1981, Nabisco merged with

, maker of

Planters Planters Nut & Chocolate Company is an American snack food company now owned by Hormel Foods. Planters is best known for its processed nuts and for the Mr. Peanut icon that symbolizes them. Mr. Peanut was created by grade schooler Antonio Gentil ...

Nuts, Baby Ruth and Butterfinger candy bars, Royal gelatin, Fleischmann's and Blue Bonnet margarines, amongst others. The company was then renamed Nabisco Brands, Inc. At that time, it also acquired the

Life Savers Life Savers (stylized as LifeSavers) is an American brand of ring-shaped hard and soft candy. Its range of mints and fruit-flavored candies is known for its distinctive packaging, coming in paper-wrapped aluminum foil rolls. Candy manufacturer C ...

brand from the E.R. Squibb Company, makers of Bubble Yum & Care-free gum. Commercials were revised as a result of the merger by January 1983.

R. J. Reynolds merger

In 1985, Nabisco was bought by

R.J. Reynolds Richard Joshua Reynolds (July 20, 1850 – July 29, 1918) was an American businessman and founder of the R. J. Reynolds Tobacco Company. The son of a tobacco farmer, he worked for his father and attended Emory & Henry College from 1868 to 1870, ...

, forming "RJR Nabisco". After three years of mixed results, the company became one of the hotspots in the 1980s leveraged buyout mania. The company was in auction with two bidders:

F. Ross Johnson Frederick Ross Johnson, OC (December 13, 1931 – December 29, 2016) was a Canadian businessman, best known as the chief executive officer of RJR Nabisco in the 1980s. Early life and education Born in Winnipeg, Manitoba, on December 13, 1931, ...

, the company's president and CEO, and

Kohlberg Kravis Roberts KKR & Co. Inc., also known as Kohlberg Kravis Roberts & Co., is an American global investment company that manages multiple alternative asset classes, including private equity, energy, infrastructure, real estate, credit, and, through its strate ...

, a private equity partnership. The company was sold to KKR in what was then the biggest leveraged buyout in history, described in the book '' Barbarians at the Gate: The Fall of RJR Nabisco'', and a subsequent

film A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...

Subsequent acquisitions and divestitures

In 1989 RJR Nabisco Inc. sold its

Chun King Chun King was an American brand of canned Chinese food products founded in the 1940s by Jeno Paulucci, who also developed ''Jeno's Pizza Rolls'' and frozen pizza, and the '' Michelina's'' brand of frozen food products, among many others. By 1962, Ch ...

foods division to Yeo Hiap Seng Limited and Fullerton Holdings Pte. Ltd for $52 million to reduce its debt from its $24.5 billion buyout by Kohlberg Kravis Roberts & Co. In December 1989 RJR Nabisco sold its Del Monte canned fruits and vegetables business in South America to Polly Peck International PLC. One year later, in 1990 RJR Nabisco sold Curtiss Candy, which owned the Baby Ruth and Butterfinger brands, to

Nestlé Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...

. RJR also sold LU, Belin and other European biscuit brands to Groupe Danone, only reunited in 2007 after Nabisco's present parent, Kraft Foods, bought Danone's biscuit operations for EUR 5.3 billion. In 1994 RJR sold its breakfast cereal business (primarily the Shredded Wheat franchise) to

Kraft Foods Inc. Kraft Foods Inc. was a Multinational corporation, multinational confectionery, food and beverage conglomerate (company), conglomerate. It marketed many brands in more than 170 countries. 12 of its brands annually earned more than $1 billion wor ...

and the international licenses to

General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ...

, which later became part of the

Cereal Partners Worldwide Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (excep ...

joint venture with Nestlé. Also in 1994, RJR acquired

Rose Knox Rose Knox (''née'' Markward; November 18, 1857 – September 27, 1950) was an American businesswoman, who ran the Knox Gelatin Factory in Johnstown, New York, United States, after her husband died. She won wide respect as one of the leading bus ...

's Knox gelatin and integrated the Shredded wheat franchise into the Post Foods portfolio. Post continues to sell the product today. In 1995, Nestlé agreed to buy the Ortega Mexican foods business from Nabisco Inc. That same year, RJR-Nabisco also acquired the North American margarine and table spreads business of Kraft foods. This purchase included Parkay, Touch of Butter and Chiffon. In 1998 Nabisco Holdings announced its sale of its margarine and egg substitute business to

ConAgra Conagra Brands, Inc. (formerly ConAgra Foods) is an American consumer packaged goods holding company headquartered in Chicago, Illinois. Conagra makes and sells products under various brand names that are available in supermarkets, restaurants, ...

.In 1997 the brands of Fleishmann's, Blue Bonnet and Parkay had sales of $480 million. It also sold its College Inn broth brand to HJ Heinz and its Venezuelan Del Monte operations to Del Monte Foods. In 1999 RJR Nabisco's food and tobacco empire fell apart when they sold its international tobacco division to Japan Tobacco for $7.8 billion. In 2000 Nabisco Holdings together with several investors (as Finalrealm) acquired

United Biscuits United Biscuits (UB) is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. In Nove ...

, As part of the transaction, United Biscuits acquired Nabisco's European businesses and divested Far East (China, Hong Kong, and Taiwan) business to Nabisco. Nabisco became a leading shareholder in United Biscuits (the position that inherited by Kraft Foods until 2006). The Altria Group (formerly Philip Morris) acquired Nabisco (sans Bubble Yum which was sold to

Hershey Hershey may refer to: People * Hershey (name), a list of people with the surname, given name or nickname Places * Hershey, Nebraska, a village * Hershey, Pennsylvania, an unincorporated community, home to the chocolate company * Hershey, Cuba, ...

) in 2000 for about $19.2 billion. Philip Morris then combined Nabisco with Kraft. That acquisition was approved by the Federal Trade Commission subject to the divestiture of products in five areas: three Jell-O and Royal brands types of products (dry-mix gelatin dessert, dry-mix pudding, no-bake desserts), intense mints (such as Altoids), and baking powder. Kraft Foods, at the time also a subsidiary of Altria, merged with Nabisco. In 2006 Nabisco sold its Milk-Bone pet snacks to Del Monte Foods Co. for $580 million. Kraft Foods was spun off from Altria, taking its Nabisco subsidiary with it, in 2007. In January 2007 Cream of Wheat was sold to

B&G Foods B&G Foods is an American branded foods holding company based in Parsippany, New Jersey. The company was formed in 1996 to acquire Bloch & Guggenheimer, a Manhattan-based producer of pickles, relish and condiments which had been founded in 1889. ...

Legal battles

In 1997, the National Advertising Division of the Council of Better Business Bureaus became concerned with an

ad campaign An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and conce ...

for

Deluxe Mixed Nuts. The initial commercial featured a man and monkey deserted on an island. They discover a crate of Planters peanuts and rejoice in the peanuts' positive health facts. Nabisco made a detailed statement describing how their peanuts were healthier than most other snack products, going as far as comparing the

nutritional facts The nutrition facts label (also known as the nutrition information panel, and other slight variations) is a label required on most packaged food in many countries, showing what nutrients and other ingredients (to limit and get enough of) are in ...

of Planters peanuts to those of potato chips,

Cheddar cheese Cheddar cheese (or simply cheddar) is a natural cheese that is relatively hard, off-white (or orange if colourings such as annatto are added), and sometimes sharp-tasting. Cheddar originates from the English village of Cheddar in Somerset. Ched ...

chips, and

popcorn Popcorn (also called popped corn, popcorns or pop-corn) is a variety of corn kernel which expands and puffs up when heated; the same names also refer to the foodstuff produced by the expansion. A popcorn kernel's strong hull contains the se ...

. Technically, the commercials complied with United States

Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respon ...

regulations, and they were allowed to continue. However, as requested by the National Advertising Division, Nabisco agreed to make fat content disclosure more conspicuous in future commercials. The company's A1 Steak Sauce was the subject of a legal battle against a venue called Arnie's Deli in 1991. The delicatessen was selling and using a homemade sauce called "A2 Sauce." The verdict favored Nabisco.

Brands and products

* 100 Calorie Packs * Arrowroot * Bacon Dippers *

Better Cheddars Better Cheddars is a snack food brand of baked cheese crackers that are prepared using cheddar cheese as a main ingredient. Better Cheddars are manufactured by Nabisco, a subsidiary of Mondelēz International. In the United States, Better Chedda ...

* Cameo * Captain's Table *

Cheese Nips Cheese Nips (originally stylized as "Cheese-Nips") were a small cheese-flavored cracker manufactured by Mondelez International under its brand, Nabisco, they were originally used to compete against Sunshine Biscuit's (now Kellogg's) Cheez-It cra ...

* Chicken in a Biskit * Chocolate Wafers * Club Social * Corn Diggers * Crispers (Canada) * Dad's Cookie (c.1929 Canada) * Dizzy Grizzlies * Doo Dads * Frollini de Oro Saiwa * Fudgee-O Cookies (Canada) * Giggles * Good Thins * HeyDay Cookie Bars * Honey Maid * Hony Bran * In A Biskit * Kool Stuf toaster pastry * Kraker Bran *

Lorna Doone ''Lorna Doone: A Romance of Exmoor'' is a novel by English author Richard Doddridge Blackmore, published in 1869. It is a romance based on a group of historical characters and set in the late 17th century in Devon and Somerset, particularly ar ...

* Mallomars chocolate marshmallow * Mister Salty Pretzels * Nabisco Classics *

Newtons The newton (symbol: N) is the unit of force in the International System of Units (SI). It is defined as 1 kg⋅m/s, the force which gives a mass of 1 kilogram an acceleration of 1 metre per second per second. It is named after Isaac Newton in r ...

Nilla Nilla is a brand name owned by Nabisco that is most closely associated with its line of vanilla-flavored, wafer-style cookies. The name is a shortened version of vanilla, the flavor profile common to all Nilla-branded products. Originally sold as ...

Nutter Butter Nutter Butter is an American sandwich cookie brand, first introduced in 1969 and currently owned by Nabisco, which is a subsidiary of Mondelez International. It is claimed to be the best-selling U.S. peanut butter sandwich cookie, with around a b ...

* Orchard Crisps *

List of Oreo varieties The most popular cookie in the United States, based on sales, is the Oreo. The Oreo is made by Nabisco, a division of Mondelez International. In addition to their traditional design of two chocolate wafers separated by a vanilla creme filling, ...

* Oro Saiwa * Pecanz * Pirate * Potato Chipsters *

Premium Plus Premium (Premium Saltine Crackers) is a brand of soda Cracker (food), cracker produced by Nabisco. It is known as Premium Plus (Premium Plus Salted Tops) in Canada, under the Christie (formerly, Mr. Christie) banner. In the United States it is m ...

* Premium Saltines *

Rice Thins Rice Thins are a popular brand name of crackers made by Nabisco (Christie in Canada). A spin-off of Wheat Thins, Rice thins come in these flavours: *Original *Multigrain *Herb and Garlic *Bruschetta *Cheddar *Sesame *Sweet and Salty Rice Thi ...

* Royal gelatin dessert * Royal Lunch * Sea Rounds * Shredded wheat * Social Tea * Sportz * Sugar Rings * Team Flakes * Teddy Grahams * Thinsations * Toasted Chips * Toastettes *

* Twigs * Uneeda Biscuit * Urra Saiwa * Wheat Squares *

Zu Zu Ginger Snaps Zu Zu Ginger Snaps was a brand of round drop cookies originally manufactured in 1901 by the National Biscuit Company (NBC) –later changed to Nabisco– and produced until the early 1980s. The snaps are "a spicy combination of ginger and sugar-can ...

Zwieback Zwieback is a form of rusk eaten in Germany, Poland, Scandinavia, Austria, France, Belgium, The Netherlands, Switzerland, Italy, Slovenia, Bosnia-Herzegovina, Croatia, Serbia, North Macedonia, Bulgaria, Greece, and Turkey. It is a type of crisp, ...

Toast

Corporate image

Nabisco's trademark is a diagonal ellipse with a series of antenna-like lines protruding from the top ("Orb and Cross" or

Globus cruciger The ''globus cruciger'' ( for, , Latin, cross-bearing orb), also known as "the orb and cross", is an orb surmounted by a cross. It has been a Christian symbol of authority since the Middle Ages, used on coins, in iconography, and with a sceptre ...

). It forms the base of its logo and can be seen imprinted on Oreo cookies, in addition to Nabisco product boxes and literature. The company has claimed in promotional material that it is an early European symbol for quality. It may be derived from a medieval Italian printer's mark that represented "the triumph of the moral and spiritual over the evil and the material", or it might represent "Christ's redemption of the world" or the act of winnowing, separating grain from chaff. The logo of Nabisco was designed by Spanish graphic designer

Gerard Huerta Gerard Huerta is an American Typography, typographer and graphic designer. Born and raised in southern California, he graduated from ArtCenter College of Design, Art Center College of Design and began his career at Sony Music, CBS Records in New Y ...

, who also designed some famous logos such as

AC/DC AC/DC (stylised as ACϟDC) are an Australian Rock music, rock band formed in Sydney in 1973 by Scottish-born brothers Malcolm Young, Malcolm and Angus Young. Their music has been variously described as hard rock, blues rock, and Heavy metal ...

's,Artist Talk with Legendary Designer Gerard Huerta
May 5, 2019 among other works.

Sponsorship

From 2002–2005, Nabisco and Kraft jointly sponsored both

Dale Earnhardt Ralph Dale Earnhardt Sr. (; April 29, 1951February 18, 2001) was an American professional stock car driver and team owner, who raced from 1975 to 2001 in the former NASCAR Winston Cup Series (now called the NASCAR Cup Series), most notably dri ...

, Inc., and

Roush Racing Roush is a surname. Notable people with the surname include: Politics *Glenn Roush (1934–2020), American politician in Montana * J. Edward Roush (1920–2004), United States Representative for Indiana, namesake of: ** J. Edward Roush Lake, a re ...

. Earnhardt Jr. won four races in a row at

Daytona International Speedway Daytona International Speedway is a race track in Daytona Beach, Florida, United States. Since opening in 1959, it has been the home of the Daytona 500, the most prestigious race in NASCAR as well as its season opening event. In addition to NA ...

with Nabisco sponsorship. Kraft and Nabisco sponsored a part-time Sprint Cup effort in car #81 driven by

Jason Keller Jason Keller (born April 23, 1970) is an American professional stock car racing driver. Previously, he was a mainstay in NASCAR's second-tier series, competing in 519 Nationwide Series races between 1991 and 2010. On May 15, 2010, Keller made his ...

and John Andretti and fielded by Dale Earnhardt, Inc. Nabisco also sponsored

Dale Earnhardt Jr. Ralph Dale Earnhardt Jr. (born October 10, 1974) is an American semi-retired professional stock car racing driver, team owner, author, and an analyst for ''NASCAR on NBC''. He currently competes part-time in the NASCAR Xfinity Series, driving t ...

in the 2010 Subway Jalapeño 250 at

in July 2010 with their Oreo/Ritz brands and

Tony Stewart Anthony Wayne Stewart (born May 20, 1971), nicknamed Smoke, is an American semi-retired professional stock car racing driver, current NASCAR team co-owner of Stewart-Haas Racing, and current co-owner of the Superstar Racing Experience. He is a ...

with the Ritz brand in the 2010

DRIVE4COPD 300 The Daytona 300, currently known for sponsorship reasons as the Beef. It's What's for Dinner. 300, is the first race of the NASCAR Xfinity Series season, held at Daytona International Speedway. It is held the day before the Daytona 500, and is c ...

in 2010.

References

Notes

External links

* (Snack Worlds.com)
FTC summary of competitive concerns
about the 2000 acquisition of Nabisco
Historic Nabisco factory in Detroit
{{Mondelez Mondelez International Snack food manufacturers of the United States Food and drink companies established in 1898 American companies established in 1898 1898 establishments in New Jersey Companies based in Morris County, New Jersey Mondelez International brands Food manufacturers of the United States East Hanover Township, New Jersey 1985 mergers and acquisitions 2000 mergers and acquisitions