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A film poster is a poster used to promote and advertise a film primarily to persuade paying customers into a theater to see it. Studios often print several posters that vary in size and content for various domestic and international markets. They normally contain an image with text. Today's posters often feature printed likenesses of the main actors. Prior to the 1980s, illustrations instead of photos were far more common. The text on film posters usually contains the film title in large lettering and often the names of the main actors. It may also include a
tagline In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, s ...
, the name of the director, names of characters, the release date, and other pertinent details to inform prospective viewers about the film. Film posters are often displayed inside and on the outside of movie theaters, and elsewhere on the street or in shops. The same images appear in the film exhibitor's
pressbook In the world of theatrical film exhibition, a pressbook was a promotional tool created and distributed by film distributors in order to market their films. Sometimes called "campaign manuals," most pressbooks took the form of large, multi-page broc ...
and may also be used on websites,
DVD The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kind ...
(and historically VHS) packaging, flyers, advertisements in newspapers and magazines, and all other press related to the promotion of the film. Film posters have been used since the earliest public exhibitions of film. They began as outside placards listing the programme of (short) films to be shown inside the hall or movie theater. By the early 1900s, they began to feature illustrations of a film scene or an array of overlaid images from several scenes. Other posters have used artistic interpretations of a scene or even the theme of the film, represented in a wide variety of artistic styles. Film posters have become increasingly coveted by art collectors in recent years due to their known relative rarity, condition, artist, and art historical significance.


History

The first poster for a specific film, rather than a "magic lantern show", was based on an illustration by Marcellin Auzolle to promote the showing of the Lumiere Brothers film ''
L'Arroseur arrosé ''L'Arroseur Arrosé'' (; also known as ''The Waterer Watered '' and ''The Sprinkler Sprinkled'') is an 1895 French short black-and-white silent comedy film directed and produced by Louis Lumière and starring François Clerc and Benoît Duva ...
'' at the Grand Café in Paris on December 26, 1895. Originally, film posters were produced for the exclusive use by the theaters exhibiting the film the poster was created for, and were required to be returned to the distributor after the film left the theater. In the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
, film posters were usually returned to a nationwide operation called the
National Screen Service The National Screen Service (NSS) was a company that controlled the distribution of theatrical advertising materials in the United States from approximately 1940 through the 1980s. It was located in Englewood, New Jersey. NSS was formed in 1920 to ...
(NSS) which printed and distributed most of the film posters for the studios between 1940 and 1984. As an economy measure, the NSS regularly recycled posters that were returned, sending them back out to be used again at another theater. During this time, a film could stay in circulation for several years, and so many old film posters were badly worn before being retired into storage at an NSS warehouse (most often, they were thrown away when they were no longer needed or had become too worn to be used again). Those posters which were not returned were often thrown away by the theater owner or damaged by being outside. Beginning in the 1980s, American film studios began taking over direct production and distribution of their posters from the National Screen Service and the process of making and distributing film posters became decentralized in that country. As Hollywood cinema was disseminated into foreign markets, distinct hand-painted film poster traditions arose in Poland, India, and
Ghana Ghana (; tw, Gaana, ee, Gana), officially the Republic of Ghana, is a country in West Africa. It abuts the Gulf of Guinea and the Atlantic Ocean to the south, sharing borders with Ivory Coast in the west, Burkina Faso in the north, and To ...
, with depictions of posters often varying from their original Hollywood versions based on the artistry of local painters.


Collecting

After the National Screen Service ceased most of its printing and distribution operations in 1985, some of the posters which they had stored in warehouses around the United States ended up in the hands of private collectors and dealers. Today there is a thriving collectibles market in film posters, and some have become very valuable. The first auction by a major auction house solely of film posters occurred on December 11, 1990, when proceeds of a sale of 271 vintage posters run by Bruce Hershenson at Christie's totaled US$935,000. The record price for a single poster was set on November 15, 2005 when $690,000 was paid for a poster of
Fritz Lang Friedrich Christian Anton Lang (; December 5, 1890 – August 2, 1976), known as Fritz Lang, was an Austrian film director, screenwriter, and producer who worked in Germany and later the United States.Obituary ''Variety'', August 4, 1976, p. 6 ...
's 1927 film ''
Metropolis A metropolis () is a large city or conurbation which is a significant economic, political, and cultural center for a country or region, and an important hub for regional or international connections, commerce, and communications. A big ci ...
'' from the Reel Poster Gallery in London. Other early horror and science fiction posters are known to bring extremely high prices as well, with an example from '' The Mummy'' realizing $452,000 in a 1997
Sotheby's Sotheby's () is a British-founded American multinational corporation with headquarters in New York City. It is one of the world's largest brokers of fine and decorative art, jewellery, and collectibles. It has 80 locations in 40 countries, an ...
auction, and posters from both ''
Bride of Frankenstein ''Bride of Frankenstein'' is a 1935 American science fiction horror film, and the first sequel to Universal Pictures' 1931 film ''Frankenstein''. As with the first film, ''Bride of Frankenstein'' was directed by James Whale starring Boris Kar ...
'' and '' The Black Cat'' selling for $334,600 in Heritage auctions, in 2007 and 2009, respectively. Occasionally, rare film posters have been found being used as insulation in attics and walls. In 2011, 33 film posters, including a '' Dracula'' Style F one-sheet (shown right), from 1930 to 1931 were discovered in an attic in Berwick, Pennsylvania and auctioned for $502,000 in March 2012 by Heritage Auctions. Over the years, old
Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...
posters, mostly from
Bombay Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second-m ...
,
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
, especially with hand-painted art, have become collectors' items. Ghanaian hand-painted movie posters from the tradition's Golden Age in the 1980s and 1990s have sold for tens of thousands of dollars and been exhibited in galleries and museums across the world. As a result of market demand for paper posters, some of the more popular older film posters have been reproduced either under license or illegally. Although the artwork on paper reproductions is the same as originals, reproductions can often be distinguished by size, printing quality, and paper type. Several websites on the Internet offer "authentication" tests to distinguish originals from reproductions. Original film posters distributed to theaters and other poster venues (such as bus stops) by the movie studios are never sold directly to the public. However, most modern posters are produced in large quantities and often become available for purchase by collectors indirectly through various secondary markets such as eBay. Accordingly, most modern posters are not as valuable. However, some recent posters, such as the ''
Pulp Fiction ''Pulp Fiction'' is a 1994 American crime film written and directed by Quentin Tarantino, who conceived it with Roger Avary.See, e.g., King (2002), pp. 185–7; ; Starring John Travolta, Samuel L. Jackson, Bruce Willis, Tim Roth, Vin ...
'' "
Lucky Strike Lucky Strike is an American brand of cigarettes owned by the British American Tobacco group. Individual cigarettes of the brand are often referred to colloquially as "Luckies." Throughout their 150 year history, Lucky Strike has had fluctuating ...
" U.S. one-sheet poster (recalled due to a dispute with the cigarette company), are quite rare.


Types


Lobby cards

Lobby cards are similar to posters but smaller, usually , also before 1930. Lobby cards are collectible and values depend on their age, quality, and popularity. Although typically issued in sets of eight, with each featuring a different scene from the film, some releases were, in unusual circumstances, promoted with larger (12 cards) or smaller sets (6 cards). The set for '' The Running Man'' (1963), for example, had only six cards, whereas the set for ''
The Italian Job ''The Italian Job'' is a 1969 British comedy caper film, written by Troy Kennedy Martin, produced by Michael Deeley, directed by Peter Collinson, and starring Michael Caine. The film's plot centres around Cockney criminal Charlie Croker, r ...
'' (1969) had twelve. Films released by major production companies experiencing financial difficulties often lacked lobby sets, such as '' Manhunter'' (1986). A Jumbo Lobby Card is larger, and also issued in sets. Prior to 1940 studios promoted major releases with the larger card sets. In addition to the larger size, the paper quality was better (glossy or linen). The title card displays the movie title and top stars prominently. In the United Kingdom, sets of lobby cards are known as "Front of House" cards. These, however, also refer to
black-and-white Black-and-white (B&W or B/W) images combine black and white in a continuous spectrum, producing a range of shades of grey. Media The history of various visual media began with black and white, and as technology improved, altered to color. ...
press photographs, in addition to the more typical 8-by-10-inch promotional devices resembling lobby cards. The
Beinecke Rare Book and Manuscript Library The Beinecke Rare Book & Manuscript Library () is the rare book library and literary archive of the Yale University Library in New Haven, Connecticut. It is one of the largest buildings in the world dedicated to rare books and manuscripts. Es ...
at
Yale University Yale University is a Private university, private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the List of Colonial Colleges, third-oldest institution of higher education in the United Sta ...
holds a collection of lobby cards from silent
western Western may refer to: Places *Western, Nebraska, a village in the US *Western, New York, a town in the US *Western Creek, Tasmania, a locality in Australia *Western Junction, Tasmania, a locality in Australia *Western world, countries that id ...
films that date between 1910 and 1930.


Teaser poster

A teaser poster or advance poster is an early promotional film poster, containing a basic image or design without revealing too much information such as the plot, theme, and characters. The purpose is to incite awareness and generate hype for the film. A
tagline In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, s ...
may be included. There are some instances when teaser posters are issued long in advance before the film goes into production (teasers for cancelled projects are historically informative), although they are issued during the film development. Notable styles for teaser poster include: * Bearing only a symbol associated with the film, or simply just the title. * A main character, looking away from the screen but looking at something in the distance.


Character posters

For a film with an ensemble cast there may be a set of character posters, each featuring an individual character from the film. Usually it contains the name of the actor or the name of the character played. It may also include a tagline that reflects the quality of the character.


Sizes

Film posters come in different sizes and styles depending on the country. The most common are listed below.


United States

*
One sheet In the entertainment industry, a one sheet (or one-sheet) is a single document that summarizes a product for publicity and sales. Cinema A one sheet is a specific size (typically before 1985; after 1985) of film poster advertising. Multiple ...
, 27 inches by 40 inches (686 × 1016 mm), portrait format * Bus stop or subway poster, 40 inches by 60 inches (1016 mm × 1524 mm), portrait format The following sizes were in common use in the US prior to the mid-1980s, but have since been phased out of production: *
One sheet In the entertainment industry, a one sheet (or one-sheet) is a single document that summarizes a product for publicity and sales. Cinema A one sheet is a specific size (typically before 1985; after 1985) of film poster advertising. Multiple ...
, 27 inches by 41 inches (686 × 1040 mm), portrait format (this size is one inch longer than the modern one sheet) * Display (aka half-sheet), 28 inches by 22 inches (711 × 559 mm),
landscape format Page orientation is the way in which a rectangular page is oriented for normal viewing. The two most common types of orientation are ''portrait'' and ''landscape''. The term "portrait orientation" comes from visual art terminology and describes ...
* Insert, size 14 inches by 36 inches (356 × 914 mm), portrait format * Window Card, 14 inches by 22 inches (356 × 559 mm), portrait format; typically has blank space at top to accommodate promotional text for local theatre * Two sheet, 41 inches by 54 inches (1040 × 1370 mm), either landscape format or portrait format * Three sheet, 41 inches by 81 inches (1040 × 2060 mm), portrait format; usually assembled from two separate pieces * 30×40, 30 inches by 40 inches (762 × 1016 mm), portrait format * 40×60, 40 inches by 60 inches (1016 × 1524 mm), portrait format * Six sheet, 81 inches by 81 inches (2060 × 2060 mm), a square format; usually assembled from four separate pieces * Twenty four sheet, 246 inches by 108 inches (6250 × 2740 mm), landscape format often called a billboard


United Kingdom

* Quad (a.k.a. quad crown), size 30 inches by 40 inches (762 × 1016 mm), landscape format * Double crown, size 20 inches by 30 inches (508 × 762 mm), portrait format * One-sheet, size 27 inches by 40 inches (686 × 1020 mm), portrait format * Three sheet, size 40 inches by 81 inches (1020 × 2060 mm), portrait format


Australia

*
Daybill A daybill is one variety of Australian film poster issued to cinemas at the time of a film's release. A daybill measures approximately , however during World War II some daybills measured because it allowed an additional daybill to fit onto the sh ...
, size 13 inches by 30 inches (330 × 762 mm), portrait format (before the 1960s, Daybills were long) *
One sheet In the entertainment industry, a one sheet (or one-sheet) is a single document that summarizes a product for publicity and sales. Cinema A one sheet is a specific size (typically before 1985; after 1985) of film poster advertising. Multiple ...
, size 27 inches by 40 inches (686 × 1016 mm) portrait format


Ghana

* One-bag (locally woven flour sack, cotton canvas), size approx. 46 inches by 34 inches, portrait format * Two-bag (locally woven flour sacks, cotton canvas, stacked horizontally and sewn together), size approx. 75 inches by 44 inches, portrait format


Japan

* 500 × 600 mm


France

* 120 × 160cm


Billing block

The "billing block" is the list of names that adorn the bottom portion of the official poster (or '
one sheet In the entertainment industry, a one sheet (or one-sheet) is a single document that summarizes a product for publicity and sales. Cinema A one sheet is a specific size (typically before 1985; after 1985) of film poster advertising. Multiple ...
', as it is called in the movie industry) of the movie". A billing block can be seen at the bottom of Reynold Brown's poster from ''Attack of the 50 Foot Woman'' (1958), which is reproduced below. In the layout of film posters and other film advertising copy, the billing block is usually set in a highly condensed
typeface A typeface (or font family) is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font. There are thousands o ...
(one in which the height of characters is several times the width). By convention, the
point size In typography, the point is the smallest unit of measure. It is used for measuring font size, leading, and other items on a printed page. The size of the point has varied throughout printing's history. Since the 18th century, the size of a poin ...
of the billing block is 25 or 35 percent of the average height of each letter in the title logo. Inclusion in the credits and the billing block is generally a matter of detailed contracts between the artists and the producer. Using a condensed typeface allows the heights of the characters to meet contractual constraints while still allowing enough horizontal space to include all the required text.


Notable artists

Normally, the artist is not identified on the film poster and, in many cases, the artist is anonymous. However, several artists have become well known because of their outstanding illustrations on film posters. Some artists, such as Drew Struzan, often sign their poster artwork and the signature is included on distributed posters. ; John Alvin :Examples: ''
Blade Runner ''Blade Runner'' is a 1982 science fiction film directed by Ridley Scott, and written by Hampton Fancher and David Peoples. Starring Harrison Ford, Rutger Hauer, Sean Young, and Edward James Olmos, it is an adaptation of Philip K. Dick' ...
'', ''
The Lion King ''The Lion King'' is a 1994 American animated musical drama film produced by Walt Disney Feature Animation and released by Walt Disney Pictures. The 32nd Disney animated feature film and the fifth produced during the Disney Renaissance ...
'', '' E.T. the Extra-Terrestrial'' ;
Richard Amsel Richard Amsel (December 4, 1947 – November 13, 1985) was an American illustrator and graphic designer. His career was brief but prolific, including movie posters, album covers, and magazine covers. His portrait of comedian Lily Tomlin for the c ...
:Examples: ''
The Sting ''The Sting'' is a 1973 American caper film set in September 1936, involving a complicated plot by two professional grifters (Paul Newman and Robert Redford) to con a mob boss ( Robert Shaw).'' Variety'' film review; December 12, 1973, pag ...
'', '' Raiders of the Lost Ark'' ;
Saul Bass Saul Bass (; May 8, 1920 – April 25, 1996) was an American graphic designer and Oscar-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos. During his 40-year career, Bass wor ...
:Examples: '' Love in the Afternoon'', ''
Vertigo Vertigo is a condition where a person has the sensation of movement or of surrounding objects moving when they are not. Often it feels like a spinning or swaying movement. This may be associated with nausea, vomiting, sweating, or difficulties w ...
'', '' The Shining'' ;
Reynold Brown William Reynold Brown (October 18, 1917 – August 24, 1991) was an American realist artist who painted many Hollywood film posters. He was also briefly active as a comics artist. Biography He attended Alhambra High School and refined his dra ...
:Examples: ''
Attack of the 50 Foot Woman ''Attack of the 50 Foot Woman'' is a 1958 independently made American science fiction horror film directed by Nathan H. Juran (credited as Nathan Hertz) and starring Allison Hayes, William Hudson and Yvette Vickers. It was produced by Berna ...
'', ''
Creature from the Black Lagoon ''Creature from the Black Lagoon'' is a 1954 American black-and-white 3D monster horror film produced by William Alland and directed by Jack Arnold, from a screenplay by Harry Essex and Arthur Ross and a story by Maurice Zimm. It stars ...
'', ''
The Incredible Shrinking Man ''The Incredible Shrinking Man'' is a 1957 American science fiction film directed by Jack Arnold based on Richard Matheson's 1956 novel '' The Shrinking Man''. The film stars Grant Williams as Scott and Randy Stuart as Scott's wife Louise. ...
'', ''
The Time Machine ''The Time Machine'' is a science fiction novella by H. G. Wells, published in 1895. The work is generally credited with the popularization of the concept of time travel by using a vehicle or device to travel purposely and selectively for ...
'' ; Renato Casaro :Examples: '' ''Conan the Barbarian'''', '' Never Say Never Again'', ''
Opera Opera is a form of theatre in which music is a fundamental component and dramatic roles are taken by singers. Such a "work" (the literal translation of the Italian word "opera") is typically a collaboration between a composer and a libr ...
'', '' Ghost Chase'', '' The NeverEnding Story II: The Next Chapter'' ;
Tom Chantrell Thomas William Chantrell (20 December 1916 – 15 July 2001) was a British illustrator and cinema poster artist. Born the son of a circus performer in Manchester, England, he started work in advertising as an illustrator. During WWII he put hi ...
:Examples: ''
Von Ryan's Express ''Von Ryan's Express'' is a 1965 World War II adventure film starring Frank Sinatra, Trevor Howard, and Raffaella Carrà, and directed by Mark Robson. Produced in CinemaScope, the film depicts a group of Allied prisoners of war ( POWs) who cond ...
'', ''
Zulu Dawn ''Zulu Dawn'' is a 1979 American adventure war film about the historical Battle of Isandlwana between British and Zulu forces in 1879 in South Africa. The screenplay was by Cy Endfield, from his book, and Anthony Storey. The film was directed ...
'', '' The Land That Time Forgot'' ; Jack Davis :Examples: ''
It's a Mad, Mad, Mad, Mad World ''It's a Mad, Mad, Mad, Mad World'' is a 1963 American comedy film produced and directed by Stanley Kramer with a story and screenplay by William Rose and Tania Rose. The film, starring Spencer Tracy with an all-star cast of comedians, is a ...
'', ''
Viva Max! ''Viva Max!'' is a 1969 comedy film directed by Jerry Paris and starring Peter Ustinov, Jonathan Winters and John Astin. The film was written by Elliott Baker and based on the 1966 novel of the same name by James Lehrer. Plot Riding a white h ...
'', ''
Kelly's Heroes ''Kelly's Heroes'' is a 1970 World War II comedy-drama heist film, directed by Brian G. Hutton, about a motley crew of American GIs who go AWOL in order to rob a French bank, located behind German lines, of its stored Nazi gold bars. The film ...
'' ;
Vic Fair Victor Fair (18 March 1938 – 24 February 2017) was an English designer of cinema posters known for his risqué work for low budget 1970s English films. Early life Victor Fair was born in Chadwell Heath, Essex, on 18 March 1938. His father is ...
:Examples: ''
Vampire Circus ''Vampire Circus'' is a 1972 British horror film directed by Robert Young and starring Adrienne Corri, Thorley Walters and Anthony Higgins (billed as Anthony Corlan). It was written by Judson Kinberg, and produced by Wilbur Stark and Michael ...
'', ''
Confessions of a Driving Instructor ''Confessions of a Driving Instructor'' is a 1976 British sex-farce film. This was the third instalment of the ''Confessions'' sequence on the erotic adventures of Timothy Lea, based on the novels published under the name by Christopher Wood. ...
'', ''
The Man Who Fell to Earth ''The Man Who Fell to Earth'' is a 1976 British science fiction drama film directed by Nicolas Roeg and written by Paul Mayersberg. Based on Walter Tevis's 1963 novel of the same name, the film follows an extraterrestrial (Thomas Jerome Newt ...
'' ;
Frank Frazetta Frank Frazetta (born Frank Frazzetta ; February 9, 1928 – May 10, 2010) was an American fantasy and science fiction artist, noted for comic books, paperback book covers, paintings, posters, LP record album covers, and other media. He i ...
:Examples: '' What's New Pussycat?'' ;
Bill Gold William Gold (January 3, 1921 – May 20, 2018) was an American graphic designer best known for thousands of film poster designs. During his 70-year career, Gold worked with some of Hollywood's greatest filmmakers, including Laurence Olivier, Cli ...
:Examples: '' Casablanca'', '' A Clockwork Orange'', '' For Your Eyes Only'' ; Boris Grinsson :Examples: ''
The 400 Blows ''The 400 Blows'' (french: Les Quatre Cents Coups) is a 1959 French coming-of-age drama film, and the directorial debut of François Truffaut. The film, shot in DyaliScope, stars Jean-Pierre Léaud, Albert Rémy, and Claire Maurier. One of ...
'' ; Karoly Grosz :Examples: '' Dracula'' (1931), ''
Frankenstein ''Frankenstein; or, The Modern Prometheus'' is an 1818 novel written by English author Mary Shelley. ''Frankenstein'' tells the story of Victor Frankenstein, a young scientist who creates a sapient creature in an unorthodox scientific ...
'' (1931), '' The Mummy'' (1932), ''
The Invisible Man ''The Invisible Man'' is a science fiction novel by H. G. Wells. Originally serialized in '' Pearson's Weekly'' in 1897, it was published as a novel the same year. The Invisible Man to whom the title refers is Griffin, a scientist who has devo ...
'' (1933), ''
Bride of Frankenstein ''Bride of Frankenstein'' is a 1935 American science fiction horror film, and the first sequel to Universal Pictures' 1931 film ''Frankenstein''. As with the first film, ''Bride of Frankenstein'' was directed by James Whale starring Boris Kar ...
'' (1935) ; Al Hirschfeld :Examples: '' The Wizard of Oz'', ''
The Sunshine Boys ''The Sunshine Boys'' is an original two-act play written by Neil Simon that premiered December 20, 1972 on Broadway starring Jack Albertson as Willie Clark and Sam Levene as Al Lewis and later adapted for film and television. Plot The pla ...
'' ;
Mitchell Hooks Mitchell Hooks (1923 – March 2013) was an American artist and illustrator known for his artwork for paperback books and magazines. Biography Hooks was born in Detroit, Michigan and attended Cass Technical High School. He joined the United Stat ...
:Examples: '' Dr. No'', ''
The Sand Pebbles ''The Sand Pebbles'' is a 1962 novel by American author Richard McKenna about a Yangtze River gunboat and its crew in 1926. It was the winner of the 1963 Harper Prize for fiction. The book was initially serialized in the ''Saturday Evening Po ...
'', '' El Dorado'' ;
The Brothers Hildebrandt Greg and Tim Hildebrandt, known as the Brothers Hildebrandt (born January 23, 1939), are American twin brothers who worked collaboratively as fantasy and science fiction artists for many years. They produced illustrations for comic books, movie p ...
:Examples: '' Star Wars Episode IV: A New Hope'' ("Style B" re-release), '' Barbarella'' (1979 re-release) ;
Tom Jung Thomas Jung is an American art director, graphic designer, illustrator, and storyboard artist.The Star Wars Poster Book, Stephen J. Sansweet, Chronicle Books (October 13, 2005)The Making of Star Wars: The Definitive Story Behind the Original Fil ...
:Examples: '' Star Wars'' (Style A), ''
The Empire Strikes Back ''The Empire Strikes Back'' (also known as ''Star Wars: Episode V – The Empire Strikes Back'') is a 1980 American epic space opera film directed by Irvin Kershner from a screenplay by Leigh Brackett and Lawrence Kasdan, based on a stor ...
'' (Style B), '' Papillon'', ''
The Lord of the Rings ''The Lord of the Rings'' is an epic high-fantasy novel by English author and scholar J. R. R. Tolkien. Set in Middle-earth, intended to be Earth at some time in the distant past, the story began as a sequel to Tolkien's 1937 children's b ...
'', ''
Gone with the Wind Gone with the Wind most often refers to: * ''Gone with the Wind'' (novel), a 1936 novel by Margaret Mitchell * ''Gone with the Wind'' (film), the 1939 adaptation of the novel Gone with the Wind may also refer to: Music * ''Gone with the Wind'' ...
'' (re-release) ;
Mort Künstler Mort Künstler (born August 28, 1927) is an American artist known for his illustrative paintings of historical events, especially of the American Civil War. He was a child prodigy, who, with encouragement from his parents, became a skilled artis ...
:Examples: '' The Poseidon Adventure'', '' The Taking of Pelham One Two Three'' (1974), '' The Hindenburg'' ; Frank McCarthy :Examples: ''
The Ten Commandments The Ten Commandments ( Biblical Hebrew עשרת הדברים \ עֲשֶׂרֶת הַדְּבָרִים, ''aséret ha-dvarím'', lit. The Decalogue, The Ten Words, cf. Mishnaic Hebrew עשרת הדיברות \ עֲשֶׂרֶת הַדִּבְ ...
'', '' Thunderball'', ''
The Dirty Dozen ''The Dirty Dozen'' is a 1967 American war film directed by Robert Aldrich and starring Lee Marvin with an ensemble supporting cast including Ernest Borgnine, Charles Bronson, Jim Brown, John Cassavetes, Richard Jaeckel, George Kennedy ...
'', '' On Her Majesty's Secret Service'' ;
Robert McGinnis Robert Edward McGinnis (born February 3, 1926) is an American artist and illustrator. McGinnis is known for his illustrations of more than 1,200 paperback book covers,BiographyMcGinnis, Robert - Cavalier Galleries and over 40 movie posters, i ...
:Examples: '' Breakfast at Tiffany's'' (1961), '' Casino Royale'' (1967), '' Diamonds Are Forever'' (1971) ;
Noriyoshi Ohrai was a Japanese illustrator. He is famous for illustrating the international version of ''The Empire Strikes Back'' poster and several ''Godzilla'' film posters during the political Heisei period. His son, Ohrai Taro is also an artist in Japa ...
:Examples: ''
The Empire Strikes Back ''The Empire Strikes Back'' (also known as ''Star Wars: Episode V – The Empire Strikes Back'') is a 1980 American epic space opera film directed by Irvin Kershner from a screenplay by Leigh Brackett and Lawrence Kasdan, based on a stor ...
'', ''
Godzilla is a fictional monster, or '' kaiju'', originating from a series of Japanese films. The character first appeared in the 1954 film '' Godzilla'' and became a worldwide pop culture icon, appearing in various media, including 32 films prod ...
'' ;
Bob Peak Robert M. Peak (May 30, 1927 – August 1, 1992) was an American commercial illustrator. He is best known for his developments in the design of the modern film poster. His artwork has been on the cover of ''Time'' magazine, '' TV Guide'', an ...
:Examples: ''
Our Man Flint ''Our Man Flint'' is a 1966 American spy-fi comedy film that parodies the ''James Bond'' film series. The film was directed by Daniel Mann, written by Hal Fimberg and Ben Starr (from a story by Hal Fimberg), and starred James Coburn as maste ...
'', ''
Camelot Camelot is a castle and court associated with the legendary King Arthur. Absent in the early Arthurian material, Camelot first appeared in 12th-century French romances and, since the Lancelot-Grail cycle, eventually came to be described as th ...
'', ''
Apocalypse Now ''Apocalypse Now'' is a 1979 American epic war film produced and directed by Francis Ford Coppola. The screenplay, co-written by Coppola, John Milius and Michael Herr, is loosely based on the 1899 novella '' Heart of Darkness'' by Joseph ...
'', '' The Spy Who Loved Me'', '' Star Trek: The Motion Picture'' ;
Sam Peffer Samuel John Peffer (known as ''Peff''; 3 November 1921 – 14 March 2014) was a British commercial artist who designed film posters, paperback book covers and the covers of home videos. His best known work was for the covers of the paperback J ...
:Examples: '' Flesh Gordon'', '' SS Experiment Camp'', '' Hussy'' ;
Norman Rockwell Norman Percevel Rockwell (February 3, 1894 – November 8, 1978) was an American painter and illustrator. His works have a broad popular appeal in the United States for their reflection of Culture of the United States, the country's culture. Roc ...
:Examples: '' The Magnificent Ambersons'', '' The Song of Bernadette'' ; William Rose :Examples: '' Citizen Kane'', ''
The Little Foxes ''The Little Foxes'' is a 1939 play by Lillian Hellman, considered a classic of 20th century drama. Its title comes from Chapter 2, Verse 15 of the Song of Solomon in the King James version of the Bible, which reads, "Take us the foxes, the lit ...
'', '' Cat People'' (1942) ; Enzo Sciotti :Examples: '' The Beyond'', Phenomena'', '' Demons'', '' Girlfriend from Hell'', ''
The Blood of Heroes ''The Salute of the Jugger'' (also released as ''The Blood of Heroes'' in the United States) is a 1989 Australian-American post-apocalyptic film written and directed by David Webb Peoples, produced by Charles Roven, and starring Rutger Hauer, ...
'' ; Vladimir and Georgii Stenberg :Examples: ''
Man with a Movie Camera ''Man with a Movie Camera'' (russian: Человек с киноаппаратом, translit=Chelovek s kinoapparatom) is an experimental 1929 Soviet silent documentary film, directed by Dziga Vertov, filmed by his brother Mikhail Kaufman, an ...
'' ; Drew Struzan :Examples: '' Star Wars'', '' E.T: The Extra-Terrestrial'', '' Indiana Jones'', ''
Back to the Future ''Back to the Future'' is a 1985 American science fiction film directed by Robert Zemeckis, and written by Zemeckis and Bob Gale. It stars Michael J. Fox, Christopher Lloyd, Lea Thompson, Crispin Glover, and Thomas F. Wilson. Set in 1985, ...
'', '' The Thing'' (1982), '' Jurassic Park'', ''
Harry Potter and the Sorcerer's Stone ''Harry Potter and the Philosopher's Stone'' is a 1997 fantasy novel written by British author J. K. Rowling. The first novel in the '' Harry Potter'' series and Rowling's debut novel, it follows Harry Potter, a young wizard who discovers ...
'' ;
Howard Terpning Howard Terpning (born November 5, 1927) is an American painter and illustrator best known for his paintings of Native Americans. Life and career Terpning was born in Oak Park, Illinois. His mother was an interior decorator, and his father worke ...
:Examples: '' The Guns of Navarone'', '' Cleopatra'', ''
The Sound of Music ''The Sound of Music'' is a musical with music by Richard Rodgers, lyrics by Oscar Hammerstein II, and a book by Howard Lindsay and Russel Crouse. It is based on the 1949 memoir of Maria von Trapp, ''The Story of the Trapp Family Singers''. S ...
'' ; Boris Vallejo :Examples: ''
National Lampoon's Vacation ''National Lampoon's Vacation'', sometimes referred to as simply ''Vacation'', is a 1983 American road trip comedy film directed by Harold Ramis starring Chevy Chase, Beverly D'Angelo, Imogene Coca, Randy Quaid, John Candy, and Christie Brink ...
'', '' Q'', '' Barbarella'', ''
Aqua Teen Hunger Force Colon Movie Film for Theaters ''Aqua Teen Hunger Force Colon Movie Film for Theaters'' (also known as ''Aqua Teen Hunger Force: Movie Film for Theaters'') is a 2007 American adult animated surreal black comedy film based on the Adult Swim animated series ''Aqua Teen Hunger Fo ...
'' ;
Paul Wenzel Paul Edward Wenzel (born February 14, 1935) is an American artist, best known for his career with The Walt Disney Company, creating illustrations for movie posters and retail merchandise.Dave Smith, ''Disney A to Z: The Updated Official Encyclo ...
:Examples: '' The Parent Trap'', '' Mary Poppins'', '' Pete's Dragon'', '' Dragonslayer'', ''
The Fox and the Hound ''The Fox and the Hound'' is a 1981 American animated buddy drama film produced by Walt Disney Productions and loosely based on the 1967 novel of the same name by Daniel P. Mannix. The 24th Disney animated feature film, the film tells the st ...
''


Awards

The annual
Key Art Awards The Clio Entertainment Awards (formerly the Key Art Awards) is an awards program by Clio that recognizes "excellence in marketing and communications" across the entertainment industry—i.e., the industries of film, television, live entertainment ...
, sponsored by ''
The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Hollywood film, television, and entertainment industries. It was founded in 1930 as a daily trade paper, and in 2010 switched to a weekly larg ...
'', include awards for best film poster in the categories of comedy, drama, action adventure, teaser, and international film. ''The Hollywood Reporter'' defines the term "key art" as "the singular, iconographic image that is the foundation upon which a movie's marketing campaign is built." In 2006, the original poster for '' The Silence of the Lambs'' was named best film poster "of the past 35 years".


See also

* Ghanaian film poster * List of film memorabilia


Further reading

* Boyle, Bradford G.
A Theatre Owner's Guide to Movie Memorabilia"
BoxOffice ''Boxoffice Pro'' is a film industry magazine dedicated to the movie theatre business published by BoxOffice Media LP. History It started in 1920 as ''The Reel Journal'', taking the name ''Boxoffice'' in 1931 and still publishes today, with ...
Magazine, November 1990, pp 14-16. (archived)


References


External links

{{Authority control Film advertising material Posters Poster