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Pressbook
In the world of theatrical film exhibition, a pressbook was a promotional tool created and distributed by film distributors in order to market their films. Sometimes called "campaign manuals," most pressbooks took the form of large, multi-page brochures that were mailed to movie theaters in the interest of helping theaters attract an audience. A typical pressbook contained images of the various advertising "accessories" available to promote a movie, including images of the available film posters, lobby cards, and 8 x 10 film stills. They also contained the various newspaper advertisements exhibitor could employ in local newspaper advertising as well as short, feature pieces that could be planted in local newspapers, usually without cost. During Hollywood's Golden Age, pressbooks also contained various ideas for so-called exploitation campaigns, including souvenir-style give-aways, tie-ins and contests, as well as live promotional stunts. Most pressbooks also contained a list of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Film Distributor
A film distributor is responsible for the Film promotion, marketing of a film. The distribution company may be the same with, or different from, the production company. Distribution deals are an important part of financing a film. The distributor may set the film release, release date of a film and the method by which a film is to be exhibited or made available for viewing; for example, directly to the public either theatrically or for home viewing (DVD, Video on demand, video-on-demand, download, television programs through broadcast syndication etc.). A distributor may do this directly, if the distributor owns the theaters or film distribution networks, or through theatrical exhibitors and other sub-distributors. A limited distributor may deal only with particular products, such as DVDs or Blu-ray, or may act in a particular country or market. The primary distributor will often receive credit in the film's Billing (filmmaking), credits, one sheet or other marketing material. Th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Film Poster
A film poster is a poster used to promote and advertise a film primarily to persuade paying customers into a theater to see it. Studios often print several posters that vary in size and content for various domestic and international markets. They normally contain an image with text. Today's posters often feature printed likenesses of the main actors. Prior to the 1980s, illustrations instead of photos were far more common. The text on film posters usually contains the film title in large lettering and often the names of the main actors. It may also include a tagline, the name of the director, names of characters, the release date, and other pertinent details to inform prospective viewers about the film. Film posters are often displayed inside and on the outside of movie theaters, and elsewhere on the street or in shops. The same images appear in the film exhibitor's pressbook and may also be used on websites, DVD (and historically VHS) packaging, flyers, advertisements in newspap ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Film Still
A film still (sometimes called a publicity still or a production still) is a photograph, taken on or off the set of a movie or television program during production. These photographs are also taken in formal studio settings and venues of opportunity such as film stars' homes, film debut events, and commercial settings. The photos were taken by studio photographers for promotional purposes. Such stills consisted of posed portraits, used for public display or free fan handouts, which are sometimes autographed. They can also consist of posed or candid images taken on the set during production, and may include stars, crew members or directors at work. The main purpose of such publicity stills is to help studios advertise and promote their new films and stars. Studios therefore send those photos along with press kits and free passes to as many movie-related publications as possible so as to gain free publicity. Such photos were then used by newspapers and magazines, for example, to w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Newspaper
A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, sports and art, and often include materials such as opinion columns, weather forecasts, reviews of local services, obituaries, birth notices, crosswords, editorial cartoons, comic strips, and advice columns. Most newspapers are businesses, and they pay their expenses with a mixture of subscription revenue, newsstand sales, and advertising revenue. The journalism organizations that publish newspapers are themselves often metonymically called newspapers. Newspapers have traditionally been published in print (usually on cheap, low-grade paper called newsprint). However, today most newspapers are also published on websites as online newspapers, and some have even abandoned their print versions entirely. Newspapers developed in the 17th century ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cinema Of The United States
The cinema of the United States, consisting mainly of major film studios (also known as Hollywood) along with some independent film, has had a large effect on the global film industry since the early 20th century. The dominant style of American cinema is classical Hollywood cinema, which developed from 1913 to 1969 and is still typical of most films made there to this day. While Frenchmen Auguste and Louis Lumière are generally credited with the birth of modern cinema, American cinema soon came to be a dominant force in the emerging industry. , it produced the third-largest number of films of any national cinema, after India and China, with more than 600 English-language films released on average every year. While the national cinemas of the United Kingdom, Canada, Australia, and New Zealand also produce films in the same language, they are not part of the Hollywood system. That said, Hollywood has also been considered a transnational cinema, and has produced multiple lan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Classical Hollywood Cinema
Classical Hollywood cinema is a term used in film criticism to describe both a narrative and visual style of filmmaking which became characteristic of American cinema between the 1910s (rapidly after World War I) and the 1960s. It eventually became the most powerful and pervasive style of filmmaking worldwide. Similar or associated terms include classical Hollywood narrative, the Golden Age of Hollywood, Old Hollywood, and classical continuity. For centuries, the only visual standard of narrative storytelling art was the theatre. Since the first narrative films in the mid-late 1890s, filmmakers have sought to capture the power of live theatre on the cinema screen. Most of these filmmakers started as directors on the late 19th-century stage, and likewise most film actors had roots in vaudeville (e.g. The Marx Brothers) or theatrical melodramas. Visually, early narrative films had adapted little from the stage, and their narratives had adapted very little from vaudeville and mel ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Souvenir
A souvenir (), memento, keepsake, or token of remembrance is an object a person acquires for the memories the owner associates with it. A souvenir can be any object that can be collected or purchased and transported home by the traveler as a memento of a visit. The object itself may have intrinsic value, or be a symbol of experience. Without the owner's input, the symbolic meaning is lost and cannot be articulated. As objects The tourism industry designates tourism souvenirs as commemorative merchandise associated with a location, often including geographic information and usually produced in a manner that promotes souvenir collecting. Throughout the world, the souvenir trade is an important part of the tourism industry serving a dual role, first to help improve the local economy, and second to allow visitors to take with them a memento of their visit, ultimately to encourage an opportunity for a return visit, or to promote the locale to other tourists as a form of word-o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tie-in
A tie-in work is a work of fiction or other product based on a media property such as a film, video game, television series, board game, web site, role-playing game or literary property. Tie-ins are authorized by the owners of the original property, and are a form of cross-promotion used primarily to generate additional income from that property and to promote its visibility. Types Common tie-in products include literary works, which may be novelizations of a media property, original novels or story collections inspired by the property, or republished previously existing books, such as the novels on which a media property was based, with artwork or photographs from the property. According to publishing industry estimates, about one or two percent of the audience of a film will buy its novelization, making these relatively inexpensively produced works a commercially attractive proposition in the case of blockbuster film franchises. Although increasingly also a domain of previ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alan Rostron
Alan may refer to: People * Alan (surname), an English and Turkish surname * Alan (given name), an English given name ** List of people with given name Alan ''Following are people commonly referred to solely by "Alan" or by a homonymous name.'' *Alan (Chinese singer) (born 1987), female Chinese singer of Tibetan ethnicity, active in both China and Japan *Alan (Mexican singer) (born 1973), Mexican singer and actor * Alan (wrestler) (born 1975), a.k.a. Gato Eveready, who wrestles in Asistencia Asesoría y Administración * Alan (footballer, born 1979) (Alan Osório da Costa Silva), Brazilian footballer *Alan (footballer, born 1998) (Alan Cardoso de Andrade), Brazilian footballer *Alan I, King of Brittany (died 907), "the Great" *Alan II, Duke of Brittany (c. 900–952) * Alan III, Duke of Brittany(997–1040) *Alan IV, Duke of Brittany (c. 1063–1119), a.k.a. Alan Fergant ("the Younger" in Breton language) * Alan of Tewkesbury, 12th century abbott *Alan of Lynn (c. 1348–1423), 15 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Popular Film And Television
''Journal of Popular Film and Television'' is a quarterly peer-reviewed academic journal published by Routledge, which purchased it from Heldref Publications in 2009. Michael Marsden, who was the dean of the College of Arts & Sciences at Northern Michigan University in the late 1990s, co-founded the journal. The journal was established in 1971, with the first issue in 1972 and until 1978 was titled ''Journal of Popular Film''. The journal is devoted to publishing criticism that "examines commercial film and television from a sociocultural perspective." Abstracting and indexing The journal is abstracted and indexed by Current Contents/Arts & Humanities, EBSCOhost, MLA International Bibliography, Scopus, and the Arts & Humanities Citation Index. See also * List of film periodicals Film periodicals combine discussion of individual films, genres and directors with in-depth considerations of the medium and the conditions of its production and reception. Their articles contrast with ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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