MyCujoo was a

video streaming Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...

platformPaul Nicholson
"AFC rolls out live streaming platform as media and marketing workshops gather pace"
''Inside World Football'', 29 July 2016. providing live and on-demand broadcast of

football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...

matches, sports events, and highlights from around the world. Founded in 2014, and launched in 2015Christopher Harris
"Welcome to MyCujoo, the streaming site that wants to turn the soccer world upside down"
''World Soccer Talk'', 5 April 2017. by brothers Pedro and João Presa, and specialising in the

long tail In statistics and business, a long tail of some probability distribution, distributions of numbers is the portion of the distribution having many occurrences far from the "head" or central part of the distribution. The distribution could involv ...

of football, MyCujoo provided a platform and channels for teams, leagues, and federations to broadcast their own content including streaming live merely by using a cellphone. Customers included the

Canadian Soccer Association The Canadian Soccer Association (Canada Soccer) is the governing body of soccer in Canada. It is a national organization that oversees the Canadian men's and women's national teams for international play, as well as the respective junior sides ( ...

Jordan Football Association The Jordan Football Association ( ar, الاتحاد الأردني لكرة القدم) is the governing body for association football, football in Jordan. The JFA was awarded best association of the AFC in 2013. History Tournaments Jordan is ...

Football Association of Indonesia The Football Association of Indonesia ( id, Persatuan Sepakbola Seluruh Indonesia; 'All-Indonesian Football Association'; abbreviated as PSSI) is the governing body of Football soccer, football in Indonesia. It was founded on 19 April 1930, fif ...

, the

Japan Women's Football League The , commonly known as the , is a semi-professional women's association football league in Japan. The Nadeshiko League consists of two divisions that correspond to the second and third levels of the Japanese women's football pyramid respective ...

Fluminense Football Club Fluminense Football Club (), known as Fluminense, is a Brazilian sports club best known for its professional football team that competes in the Campeonato Brasileiro Série A, the first tier of Brazilian football and the Campeonato Carioca, the ...

, the

Football Association of Singapore The Football Association of Singapore (FAS) is the governing body responsible for the administration of football in Singapore. Established in 1892 as the Singapore Football Association (SFA), it is the oldest football association in all of As ...

, the

Asian Football Confederation The Asian Football Confederation is the governing body of association football, beach soccer, and futsal in some countries/territories in Asia and Oceania. It has 47 member countries most of which are located in Asia. Australia, formerly in ...

, the

Bhutan Football Federation The Bhutan Football Federation (Dzongkha: འབྲུག་རྐང་རིལ་ཚོགས་སྡེ།) is the governing body of football in Bhutan, controlling Bhutan national football team, Bhutan women's national football team and Bhu ...

, the

All Nepal Football Association The All Nepal Football Association (ANFA) (Nepali language, Nepali: अखिल नेपाल फुटबल संघ (एन्फा)) is the governing body of football in Nepal. It is responsible for the Nepal national football team, natio ...

, the

Football Federation Islamic Republic of Iran The Football Federation Islamic Republic of Iran (FFIRI) ( fa, فدراسیون فوتبال جمهوری اسلامی ایران, Federâsion-è Futbâl-è Jomhuri-ye Eslâmi-ye Irân) is the governing body of association football in Iran. Formed ...

ADO Den Haag Alles Door Oefening Den Haag (), commonly known by the abbreviated name ADO Den Haag (), is a Dutch association football club from the city of The Hague. They play in the Eerste Divisie, the second tier of Dutch football, following relegation f ...

US Soccer The United States Soccer Federation (USSF), commonly referred to as U.S. Soccer, is a 501(c)(3) nonprofit organization and the official governing body of the sport of soccer in the United States. Headquartered in Chicago, the federation is a ...

, the

Football Association of Thailand The Football Association of Thailand under Patronage of His Majesty the King ( th, สมาคมกีฬาฟุตบอลแห่งประเทศไทย ในพระบรมราชูปถัมภ์), or FA Thailand for s ...

, the

Brazilian Football Confederation The Brazilian Football Confederation ( pt, Confederação Brasileira de Futebol; CBF) is the governing body of football in Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country ...

, the

Oceania Football Confederation The Oceania Football Confederation (OFC) is one of the six continental confederations of international association football. The OFC has 13 members, 11 of which are full members and two which are associate members not affiliated with FIFA. It ...

, the

Lebanon Football Association The Lebanese Football Association (LFA) ( ar, الاتحاد اللبناني لكرة القدم, Al-Ittiḥād Al-Lubnānī Likurat Al-Qadam; french: Fédération Libanaise de Football) is the governing body of association football in Lebanon. ...

United Women's Soccer United Women's Soccer (UWS, also commonly abbreviated UWS) is a second-division pro-am women's soccer league in the United States. The league was founded in 2015 as a response to the dual problems of disorganization in the WPSL and of the fold ...

Beach Soccer Worldwide Beach Soccer Worldwide (BSWW) is the organisation responsible for the founding and growth of association football's derivative sport of beach soccer. The founding partners of BSWW codified the rules of beach soccer in 1992, with BSWW as it is kno ...

(BSWW),

National Independent Soccer Association The National Independent Soccer Association (NISA) is a professional men's soccer league in the United States. The league is in the third tier of American soccer and began play in 2019. NISA initially used a fall-to-spring season format with a ...

National Premier Soccer League The National Premier Soccer League (NPSL) is an American men's association football, soccer league. The NPSL is a semi-professional league, comprising some teams that have paid players and some that are entirely amateur. The league is officially ...

Federação Paulista de Futebol Federação Paulista de Futebol (FPF) is the governing body of association football within the Brazilian state of São Paulo. It was founded on 22 April 1941, and currently organises the Campeonato Paulista, the Copa São Paulo de Juniores and ...

and

Campeonato Brasileiro Série D The Campeonato Brasileiro Série D (English: Brazilian Championship Serie D) is the fourth division of the Brazilian football league system, and was announced by the Brazilian Football Confederation (CBF) on April 9, 2008. The Campeonato Brasileir ...

. According to the company, beginning with its inaugural partnership with

FC Zürich Frauen FC Zürich Frauen is a women's association football club from Zürich, Switzerland. Its first team plays since the founding of the Swiss national league in 1970 in the first division. The team has won 23 national championships and has won the Cup ...

,Wataru Funaki
"女子サッカーの救世主か。なでしこリーグを無料放送、新興外資系配信企業「MyCujoo」の正体"
"Football Channel", 20 March 2018. MyCujoo grew from streaming 56 games in 2015 to over 300 by the end of the first quarter in 2017, and by the end of the year approximately 4,200 games had been broadcast from 60 countries with roughly 40 million viewers. Since its partnership with the AFC launched in 2016 there have been 1,544 matches streamed from AFC member association territories, reaching nearly 19 million viewers in over 122 countries. In October 2018, the company was the subject of an

Amazon Studios Amazon Studios is an American television and film producer and distributor that is a subsidiary of Amazon. It specializes in developing television series and distributing and producing films. It was started in late 2010. Content is distributed th ...

documentary, and in November 2018 was described by the

Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nik ...

as one of Europe's 100 digital champions. In January 2019, it was announced that MyCujoo had concluded a five year agreement with the

International Hockey Federation The Fédération Internationale de Hockey (English: International Hockey Federation), commonly known by the acronym and initialism, acronym FIH, is the international governing body of field hockey and indoor field hockey. Its headquarters are i ...

to provide a dedicated OTT solution, and had been the subject of investment from

Sapphire Ventures Sapphire Ventures (stylized as SAPPHIRE) is a venture capital firm with offices in Menlo Park, San Francisco, Austin, and London. The firm is considered one of the world's premier venture capital firms. The firm primarily invests in Series B th ...

. In November 2020, both MyCujoo's

direct to consumer Direct to consumer may refer to: * Direct-to-consumer, or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or any other middlemen. Direct-to-co ...

live football streaming platform and

business to business Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate ...

streaming MyCujoo Live Services were acquired by

Eleven Sports Eleven Sports is a multinational sports and entertainment media group. Headquartered in the United Kingdom, it is owned by Andrea Radrizzani's sports and media investment platform Aser Ventures. Eleven Sports' business model initially centred a ...

,Steve McCaskill
"Eleven Acquires Mycujoo Streaming Tech To Power Global Sports Service"
''Forbes'', 11 November 2020. and in June 2021 the direct to consumer platform transformed into a global live and on-demand sports and entertainment platform.

References

External links

* {{Official website, elevensports.com
ELEVEN Sports (Global) on YouTube
Association football websites Streaming media systems