Galaxy Minstrels are

milk chocolate Milk chocolate is a solid chocolate confectionery containing cocoa, sugar and milk. Chocolate was originally sold and consumed as a beverage in pre-Columbian times, and upon its introduction to Western Europe. Major milk chocolate producers incl ...

buttons with a hard glazed shell sold in several countries including the UK,

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and

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. They originally had the slogan ''"They melt in your mouth, not in your hands"'', featuring in 1980s British advertisements, the same slogan used in the UK for Treets in the 1960s, and for

M&M's M&M's (stylized as m&m's) are multi-colored button-shaped chocolates, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M ...

in the UK and US up to the 1990s. In line with

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' re-branding, Minstrels were brought under the Galaxy brand and are now sold as "Galaxy Minstrels", referring to the use of Galaxy chocolate in them.

"Sophisticated sharing" and Croker & Jory

A new British advertising campaign in July 2008 was accompanied by a new slogan: ''"Sophisticated sharing"''. One of their advertisements featured two women, consuming Minstrels, ostensibly in an upmarket theatre, commenting knowledgeably on their seats and the theatre acoustics, only to be revealed as delighted viewers of a male strip act.Advertisement on tellyads website
Accessed 2 April 2012

References

British confectionery Mars confectionery brands {{confection-stub

"Sophisticated sharing" and Croker & Jory

See also

References