McMann And Tate

''Bewitched'' is an American fantasy sitcom television series that originally aired for eight seasons on ABC from September 17, 1964, to March 25, 1972. It is about a witch who marries an ordinary mortal man and vows to lead the life of a typical suburban housewife. The show was popular, finishing as the second-rated show in America during its debut season, staying in the top ten for its first three seasons, and ranking in eleventh place for both seasons four and five. The show continues to be seen throughout the world in syndication and on recorded media.

''Bewitched'' was created by Sol Saks under executive producer Harry Ackerman and starred: Elizabeth Montgomery as Samantha Stephens; Dick York (1964–1969) as Darrin Stephens, her husband (Dick Sargent replaced an ailing York for the final three seasons, 1969–1972); Agnes Moorehead as Endora, Samantha's mother; David White as Larry Tate, Darrin's boss; Irene Vernon (1964–1966) and later Kasey Rogers (1966–1972) as Louise Tate, Larry's wife; Alice Pearce (1964–1966) as Gladys Kravitz; George Tobias (1964–1971) as her husband, Abner Kravitz; and Erin Murphy (1966–1972) as Tabitha Stephens (she shared this role for 18 episodes with her fraternal twin sister, Diane Murphy). In 1966, Sandra Gould took over the part of Gladys Kravitz (1966–1971) when Alice Pearce died. Annual semi-regulars included Maurice Evans as Maurice, Samantha's father; Marion Lorne as Samantha's Aunt Clara (1964–1968); Alice Ghostley as Esmeralda, Samantha's babysitter (1969–1972); Paul Lynde as Samantha's Uncle Arthur (1965–1971); Mabel Albertson as Darrin's mother, Phyllis Stephens (1964–1971); and Robert F. Simon and Roy Roberts alternating the role of Frank Stephens, Darrin's father (1964–1971).

Hanna-Barbera produced the opening and closing animation credits. In 2002, ''Bewitched'' was ranked No. 50 on "TV Guide's 50 Greatest TV Shows of All Time". In 1997, the same magazine ranked the season 2 episode "Divided He Falls" #48 on their list of the "100 Greatest Episodes of All Time".

Plot

A beautiful witch named Samantha (Elizabeth Montgomery) meets and marries a mortal named Darrin Stephens (originally Dick York, later Dick Sargent). While Samantha complies with Darrin's wishes to become a normal suburban housewife, her magical family disapproves of the mixed marriage and frequently interferes in the couple's lives. Episodes often begin with Darrin becoming the victim of a spell, the effects of which wreak havoc with mortals such as his boss, clients, parents, and neighbors. By the epilogue, however, Darrin and Samantha most often embrace, having overcome the devious elements that failed to separate them. The witches and their male counterparts, warlocks, are very long-lived; while Samantha appears to be a young woman, many episodes suggest she is actually hundreds of years old. To keep their society secret, witches avoid showing their powers in front of mortals other than Darrin. Nevertheless, the effects of their spells—and Samantha's attempts to hide their supernatural origin from mortals—drive the plot of most episodes. Witches and warlocks usually use physical gestures along with their incantations. To perform magic, Samantha often twitches her nose to create a spell. Special visual effects are accompanied by music to highlight such an action.

Setting

The main setting for most episodes is the Stephenses' home at 1164 Morning Glory Circle, in an upper-middle-class suburban neighborhood, either in Westport, Connecticut or Patterson, New York as indicated by conflicting information presented throughout the series. Many scenes also take place at the fictional Madison Avenue advertising agency McMann and Tate, where Darrin works.

Characters

* Elizabeth Montgomery as Samantha Stephens
* Dick York (seasons 1–5), Dick Sargent (season 6–8) as Darrin Stephens
* Agnes Moorehead as Endora
* David White (recurring in seasons 1–5, starring in seasons 6–8) as Larry Tate

During its run, the series had a number of major cast changes, often because of illness or death of the actors.

Precursors

Creator Sol Saks' inspirations for this series were the film ''I Married a Witch'' (1942), developed from Thorne Smith's unfinished novel ''The Passionate Witch'', and the John Van Druten Broadway play ''Bell, Book and Candle'', which was adapted into the 1958 film.Metz (2007), p. 18-25

In ''I Married a Witch'', Wallace Wooley (Fredric March) is a descendant of people who executed witches at the Salem witch trials. As revenge, a witch (Veronica Lake) prepares a love potion for him. She ends up consuming her own potion and falling for her enemy. Her father is against this union. In the film of ''Bell, Book and Candle'', modern witch Gillian Holroyd (Kim Novak) uses a love spell on Shep Henderson (James Stewart) to have a simple fling with him but she genuinely falls for the man.

Both films were properties of Columbia Pictures, which also owned Screen Gems, the company that produced ''Bewitched''.

Production and broadcasting

Sol Saks received credit as the creator of the show; he wrote the pilot of ''Bewitched'' but was not involved with the show after the pilot. Creator Saks, executive producer Harry Ackerman, and director William Asher started rehearsals for the pilot on November 22, 1963; this coincided with the assassination of John F. Kennedy. Asher felt personally affected by the event, as he knew Kennedy; he had produced the 1962 televised birthday party where Marilyn Monroe sang "Happy Birthday, Mr. President".Metz (2007), p. 14-17 The pilot concerned "the occult destabilization of the conformist life of an upwardly mobile advertising man". For that first episode, "I Darrin, Take This Witch, Samantha", Academy Award-winning actor José Ferrer served as the narrator. First season producer and head writer Danny Arnold set the initial style and tone of the series, and he also helped develop supporting characters such as Larry Tate and the Kravitzes. Arnold, who wrote on ''McHale's Navy'' and other shows, thought of ''Bewitched'' essentially as a romantic comedy about a mixed marriage; his episodes kept the magic element to a minimum. One or two magical acts drove the plot, but Samantha often solved problems without magic. Many of the first season's episodes were allegorical, using supernatural situations as metaphors for the problems any young couple would face. Arnold stated that the two main themes of the series were the conflict between a powerful woman and a husband who cannot deal with that power, and the anger of a bride's mother at seeing her daughter marry beneath her. Though the show was a hit right from the beginning, finishing its first year as the number 2 show in the United States, ABC wanted more magic and more farcical plots, causing battles between Arnold and the network.

In its first season, ''Bewitched'' was American Broadcasting Company's number one show and the best rated sitcom among all three networks, coming second in ratings only to ''Bonanza''. ''Bewitched'' aired at 9 pm Thursday evenings. It was preceded on the air by another sitcom, ''My Three Sons'', and followed by the soap opera '' Peyton Place''. ''My Three Sons'' finished 13th in the ratings and ''Peyton Place'' ninth. The block formed by the three shows was the strongest ratings grabber in ABC's schedule. Arnold left the show after the first season, leaving producing duties to his friend Jerry Davis, who had already produced some of the first season's episodes (though Arnold was still supervising the writing). The second season was produced by Davis, and, with Bernard Slade as head writer, misunderstandings and farce became more prevalent elements, though this season still included a number of more low-key episodes in which the magical element was not strongly emphasized. With the third season and the switch to color, Davis left the show, and was replaced as producer by William Froug. Slade also left after the second season. According to William Froug's autobiography, William Asher (who had directed many episodes) wanted to take over as producer when Jerry Davis left, but the production company was not yet ready to approve the idea. Froug, a former producer of ''Gilligan's Island'' and the last season of ''The Twilight Zone'', was brought in as a compromise. By his own admission, Froug was not very familiar with ''Bewitched'' and found himself in the uncomfortable position of being the official producer even though Asher was making most of the creative decisions. After a year, Froug left the show, and Asher took over as full-time producer of the series for the rest of its run. The first two seasons had aired Thursdays at 9:00, and the time was moved to 8:30 shortly after the third year (1966–1967) had begun. Nevertheless, the ratings for ''Bewitched'' remained high and it placed among the top fifteen shows through the 1968–69 season. It was the seventh highest-rated show in both the U.S. '65–'66 and '66–'67 schedules. Similarly, it was number 11 the following two years.

At the time, the show had won three Emmy Awards. William Asher won the Primetime Emmy Award for Outstanding Directing for a Comedy Series in 1966. Alice Pearce posthumously won the Primetime Emmy Award for Outstanding Supporting Actress in a Comedy Series for her portrayal of Gladys Kravitz and Marion Lorne won the same award posthumously in 1968 for her portrayal of Aunt Clara. Producers were faced with how to deal with the deaths of both these actresses. When Pearce died in early 1966, Mary Grace Canfield was hired to play Gladys's sister-in-law Harriet Kravitz in four episodes. Comedienne Alice Ghostley was approached to take over the role of Gladys the next season, but turned it down. She and Pearce were good friends so Ghostley decided to decline the role out of respect for Pearce. (from the 2020 online blog "Do You Remember?" article 'Here's What Happened to ‘Bewitched’ Actress Alice Pearce Before and After Playing “Mrs. Kravitz” ' in which Ed Gross interviews ''Bewitched'' author Herbie J. Pilato talking about Alice Ghostley being approached to replace Alice Pearce) In the fall of 1966, Sandra Gould was hired as Gladys Kravitz. Gould would remain with the show until the spring of 1971. After Marion Lorne's death in the spring of 1968, she was not replaced, and the character of Aunt Clara was not seen after the fourth season. Beginning in the show's sixth year, Alice Ghostley was finally used to play the character of Esmeralda, a kind but shy and inept witch who served as a nanny and nursemaid to Darrin and Samantha's children, Tabitha and Adam. (Ironically, Ghostley had appeared in a similar role as Naomi, an incompetent domestic, hired by Darrin to do housecleaning for a pregnant Samantha in the second-season episode "Maid To Order".) In another notable casting change, Louise Tate, played by Irene Vernon during the first two seasons, was played by Kasey Rogers thereafter.

The fifth season of ''Bewitched'' (1968-1969) proved to be a turning point for the series, most notably with the mid-season departure of Dick York and the record eight episodes which were filmed without him afterwards (although aired out of order with previously filmed episodes). York was suffering from recurring back problems, the result of an accident during the filming of ''They Came To Cordura'' (1959). As a result, many episodes in seasons three and four had York's character of Darrin out of town on business. Towards the end of the season five, York's increased disability, which had caused numerous shooting delays and script rewrites, resulted in his collapsing on the set in January 1969 while filming the episode "Daddy Does His Thing". He was immediately rushed to the hospital and after a long talk with producer-director William Asher, York decided to leave the series. At about the same time, Montgomery and Asher announced that they were expecting another baby and it was decided that Samantha and Darrin would also have another child in the fall of that year. On screen, Samantha tells Darrin over the phone the news of her second pregnancy in the fifth-season episode "Samantha's Good News". That same month, Dick Sargent was cast to play Darrin beginning in the sixth season. It was also during this season that Serena (Samantha's identical cousin, also played by Montgomery) was used more frequently. Filming of scenes involving both Samantha and Serena was accomplished by using Melody McCord, Montgomery's stand-in.

Beginning with the sixth season's (1969–1970) opening credits, in addition to York being replaced with Sargent, Elizabeth Montgomery was billed above the title, and David White now received billing as well, after Agnes Moorehead's. During this year, the show saw a significant decline in ratings, falling from eleventh to 24th place. In mid-1970, the set of the Stephenses' home was being rebuilt due to a fire. In June, the cast and crew traveled to Salem, Magnolia, and Gloucester, Massachusetts to film an eight-part story arc in which Samantha, Darrin, and Endora travel to Salem for the centennial Witches Convocation. These location shoots marked the only times the show would film away from its Hollywood studio sets and backlot. Season seven premiered with eight so-called 'Salem Saga' episodes. On June 15, 2005, TV Land unveiled a Samantha statue in Salem to mark the show's 40th anniversary. On hand were three surviving actors from the show, Bernard Fox (Dr. Bombay), Erin Murphy (Tabitha), and Kasey Rogers (Louise Tate), as well as producer/director William Asher.

These on-location episodes helped the show's sagging ratings. However, during that year, scripts from old episodes were recycled frequently. By the end of the 1970–1971 season, the ratings for ''Bewitched'' had noticeably dropped and the show did not even rank in the list of the top thirty programs. ABC moved ''Bewitched''s airtime from Thursdays at 8:30 pm to Wednesdays at 8:00 pm at the beginning of the eighth season. The schedule change did not help ratings as the show was now pitted against CBS's popular ''The Carol Burnett Show''. Fewer recurring characters were used this season; the Kravitzes, Darrin's parents and Uncle Arthur did not appear at all, and Louise Tate only featured in three episodes. Filming ended in December 1971, and in January 1972 the show was finally moved to Saturday night at 8:00 pm, opposite television's number one show, ''All in the Family'', where it fared even worse, with ''Bewitched'' finishing in 72nd place for the year.

During its first five seasons, ''Bewitched'' was sponsored by both General Motors’ Chevrolet division and the Quaker Oats Company. As a result, Chevrolet vehicles were often prominently featured on the series, even as a part of the storyline (an example of product placement), and there were many scenes of the Stephenses having breakfast in the kitchen. Sponsors in later seasons included Bristol-Myers, Eastman Kodak and Oscar Mayer.

Sets and locations

The 1959 Columbia Pictures film ''Gidget'' was filmed on location at a real house in Santa Monica (at 267 18th Street). The blueprint design of this house was later reversed and replicated as a house facade attached to an existing garage on the backlot of Columbia's Ranch. This was the house seen on ''Bewitched''. The patio and living room sets seen in Columbia's ''Gidget Goes to Rome'' (1963) were soon adapted for the permanent ''Bewitched'' set for 1964. The interior of the Stephenses' house can be seen, substantially unaltered, in the Jerry Lewis film '' Hook, Line & Sinker'' (1969). The set was also used several times in the television series ''Gidget'' and ''I Dream of Jeannie'', as well as the television film ''Brian's Song'' (1971). It was also used, as a setting for an opening tag sequence, for the final episode of the first season of another Screen Gems property, ''The Monkees'' and in an episode of ''The Fantastic Journey''. The house served as Doctor Bellows' house on ''I Dream of Jeannie'', and was seen in an episode of ''Home Improvement'' when Tim Taylor took ''Tool Time'' on location to the house of Vinnie's mother to repair a gas leak in the basement furnace (with a second gas leak at the kitchen stove, unbeknownst to Tim). The Stephens house was also featured in a Fruit of the Loom Christmas commercial and it was used as Clark Griswold's boyhood home in his old home movies in ''National Lampoon's Christmas Vacation''. On Marvel Studios' 2021 limited series ''WandaVision'', which pays homage to ''Bewitched'' in a number of episodes, the house's exterior serves throughout the series as the home of neighbor Agatha Harkness, while the interior set briefly appears in one episode as the ever-evolving home of the titular characters, Wanda and Vision.

On the Columbia studio backlot, the Kravitzes' house was actually down the street from the Stephenses' house exterior. Both houses' exterior doors opened to an unfinished entry, as the interiors were shot on studio sound stages elsewhere. A "front porch" set, replicating the porch of the backlot house was created as well. From 1964 through 1966, the Kravitzes' house was the same as used for ''The Donna Reed Show''. Beginning with season 3 color episodes in 1966, the Kravitz house sets were the same as what would (years later) be featured as ''The Partridge Family'' house.

Production and filming for ''Bewitched'' was based in Los Angeles and, although the setting is assumed to be New York, several episodes feature wide-angle exterior views of the Stephenses' neighborhood showing a California landscape with mountains in the distance. Another example of questionable continuity regarding the location can be seen in Season 6, Episode 6: Darrin's parents drive home after visiting the new baby, passing several large palm trees lining the street.

Cancellation and aftermath

Despite the low ratings, ''Bewitched'' still had a contract for two more seasons on ABC. The network was willing to honor that contract by renewing the sitcom for a ninth season. However, by this time, Montgomery had grown tired of the series and wanted to move on to other roles. Also, she and her husband William Asher had separated and would divorce in 1974. As a consolation, Asher pitched an idea to ABC for a sitcom starring Paul Lynde. The concept was based on the play ''Howie'', about a lawyer, Paul Simms (played by Lynde), whose daughter marries a slacker named Howard, or "Howie". The Lynde character despises him, as he is not interested in earning money or traditional pursuits. In creating a series for Paul Lynde, Asher decided to resurrect the ''Howie'' concept for ABC and Screen Gems as a replacement for ''Bewitched'' the following year. Asher designed ''The Paul Lynde Show'' to be ABC's counterpart to CBS's ''All In the Family''; however, the show lacked the controversial and topical issues brought up by that series, due to ABC's restriction on social realism. This was despite Lynde's rewrite of the show's dialog in an effort to make the series more lively and comedic. When ''The Paul Lynde Show'' debuted on ABC in the fall of 1972, it inherited ''Bewitched''’s time slot during its last season on Wednesday nights opposite the first half of the Top 30 hit ''The Carol Burnett Show'' on CBS and the Top 20 hit ''Adam-12'' on NBC. While the first episode of ''The Paul Lynde Show'' did well in the ratings, strong negative reactions not only to Lynde's character but also the premise of the series led to bad word of mouth and, as the weeks went by, resulted in a collapse in viewership.

The show bore some similarities to ''Bewitched''. Some of the sets used for the Simms' house and backyard were repurposed from Samantha and Darrin Stephens's home. The name of Paul's law firm McNish & Simms was very similar to the name of Darrin Stephens's advertising agency McMann & Tate. In addition, many actors regularly seen on ''Bewitched'' were also used on Lynde's series including Mabel Albertson, Herb Voland, Jack Collins, Richard X. Slattery, and Dick Wilson.

At the same time, to help fulfill the network's contract with ''Bewitched'', Asher and Harry Ackerman created another ABC sitcom for the 1972–1973 season titled ''Temperatures Rising''. The series starred James Whitmore and Cleavon Little. In its first year, the sitcom was not only struggling with its format but with ratings. In mid-season, Asher was replaced as producer by Bruce Johnson and Duke Vincent. Despite its challenges, the series ended its first year with a respectable 29 share and was renewed for the 1973–1974 season. To improve ratings and help Paul Lynde fulfill his contract with the network, ABC wanted to make some changes. When ''The New Temperatures Rising Show'' debuted in September 1973, Whitmore was replaced by Lynde and the emphasis on black comedy in the show became more prominent. As a result, the ratings for the series fell well below the levels of the previous season.

When Screen Gems head John Mitchell and ABC chief programmer Barry Diller noticed that ''The New Temperatures Rising Show'' was failing, they contacted William Asher and asked him to come back and salvage the series. As a result, the show was resurrected on July 18, 1974, after a six-month hiatus with its original title ''Temperatures Rising''. Joining Lynde and Little in the cast was ''Bewitched'' alum Alice Ghostley. Despite the changes in cast and format, the attempt to resuscitate the series failed and ABC finally cancelled it permanently. The final episode of ''Temperatures Rising'' aired on August 29, 1974, which ended William Asher's original contract with ''Bewitched'' and ABC.

Cultural context

In February 1964, feminist Betty Friedan's two-part essay "Television and the Feminine Mystique" for ''TV Guide'' criticized the portrayal of women in television shows as simplistic, manipulative, and insecure household drudges whose time was spent dreaming of love and plotting revenge on their husbands. Samantha's character differed from this stereotype and Endora used Friedan-like language to criticize the boring drudgery of household life. Others have looked how the series 'play dinto and subvert da rich load of cultural stereotypes and allusions' regarding witches, gender roles, advertising and consumerism. In the episode "Eat at Mario's" (May 27, 1965), Samantha and Endora use their powers to defend and promote a quality Italian restaurant. They take delight in an active, aggressive role in the public space, breaking new ground in the depiction of women in television.

Airing during the civil rights era, ''Bewitched'' broached taboos about interracial marriage.

In a 1992 interview, Elizabeth Montgomery was asked if the show was an allegory about closeted homosexuality. She answered, "Don't think that didn't enter our minds at the time. We talked about it on the set—certainly not in production meetings—that this was about people not being allowed to be what they really are. If you think about it, ''Bewitched'' is about repression in general and all the frustration and trouble it can cause."

Reception

Walter Metz attributes the success of the series to its snappy writing, the charm of Elizabeth Montgomery, and the talents of its large supporting cast. The show also made use of respected film techniques for its special effects. The soundtrack was unique, notably where it concerned the synthesized sound of nose twitching.

The first episodes featured a voice-over narrator "performing comic sociological analyses" of the role of a witch in middle class suburbia. The style was reminiscent of Hollywood films such as ''Will Success Spoil Rock Hunter?'' (1957).
In a 1991 audio interview with film historian Ronald Haver

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