Manifold Data Mining Inc. is a

Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...

company specializing in consumer data products, analytics, and predictive modeling. As a data and analytical service provider in Canada, they have been providing businesses, charities, and governmental organizations with comprehensive data products since being founded in 2001. For each neighbourhood, they provide estimates of what products consumers buy, where and how often they shop, how much they spend, which media channels they use, their lifestyles, and their attitudes or psychographics.

Data Products

Their data products include demographics (e.g. geo-demographics), consumer behaviour, and a number of other categories. The

Canadian census Statistics Canada conducts a national census of population and census of agriculture every five years and releases the data with a two-year lag. The Census of Population provides demographic and statistical data that is used to plan public servic ...

is conducted every 5 years, so in order to produce inter-censal estimates, e.g. for Sault Ste. Marie, they need to take into consideration other factors. They also consider factors which affect the standard

census A census is the procedure of systematically acquiring, recording and calculating information about the members of a given population. This term is used mostly in connection with national population and housing censuses; other common censuses incl ...

such as undercount. All data products are modelled down to the 6-digit

postal code A postal code (also known locally in various English-speaking countries throughout the world as a postcode, post code, PIN or ZIP Code) is a series of letters or digits or both, sometimes including spaces or punctuation, included in a postal a ...

level and various levels of census geographic units, with each postal code averaging 10–15 households. Manifold is a partner of Vividata and

Numeris Numeris (formerly the Bureau of Broadcast Measurement, or BBM Canada) is a Canadian audience measurement organization. Established on May 11, 1944 as a division of the Canadian Association of Broadcasters, Numeris is the primary provider of viewers ...

, and models their survey responses down to the 6-digit postal code level, i.e. all across Canada and in markets not covered by their surveys.

CanaCode Lifestyle Clusters

One of their popular data products is CanaCode Lifestyles, which is a lifestyle segmentation system based on over 10,000 variables, ranging from demographic to spending to consumer behaviour and media usage patterns.

Scientific Research

Manifold Data Mining has also published numerous peer-reviewed research papers on topics such as

Type 2 Diabetes Type 2 diabetes, formerly known as adult-onset diabetes, is a form of diabetes mellitus that is characterized by high blood sugar, insulin resistance, and relative lack of insulin. Common symptoms include increased thirst, frequent urination, ...

. Manifold also publishes papers on

Machine Learning Machine learning (ML) is a field of inquiry devoted to understanding and building methods that 'learn', that is, methods that leverage data to improve performance on some set of tasks. It is seen as a part of artificial intelligence. Machine ...

techniques like

collaborative filtering Collaborative filtering (CF) is a technique used by recommender systems.Francesco Ricci and Lior Rokach and Bracha ShapiraIntroduction to Recommender Systems Handbook Recommender Systems Handbook, Springer, 2011, pp. 1-35 Collaborative filtering ...

, which they use in their modelling and as part of their proprietary techniques.

Other Usage

Manifold is often cited by municipalities in their community profiles, 5 and 10 year

economic An economy is an area of the Production (economics), production, Distribution (economics), distribution and trade, as well as Consumption (economics), consumption of Goods (economics), goods and Service (economics), services. In general, it is ...

and land development plans. Manifold's data has been used by university researchers, for example those investigating poverty odds,

living standards Standard of living is the level of income, comforts and services available, generally applied to a society or location, rather than to an individual. Standard of living is relevant because it is considered to contribute to an individual's quality ...

, and low

socio-economic Socioeconomics (also known as social economics) is the social science that studies how economic activity affects and is shaped by social processes. In general it analyzes how modern societies progress, stagnate, or regress because of their local ...

status.

References

External links

* https://manifolddatamining.com 2001 establishments in Ontario Publishing in Canada Market research companies of Canada Business services companies established in 2001 Geomarketing Business intelligence Marketing analytics Market research {{Canada-company-stub