Major Malcolm Wheeler-Nicholson

Major Malcolm Wheeler-Nicholson (January 7, 1890 – September 21, 1965) was an American pulp magazine writer and entrepreneur who pioneered the American comic book, publishing the first such periodical consisting solely of original material rather than reprints of newspaper comic strips. Historian and author David Hajdu credits Wheeler-Nicholson as "the link between the pulps and what we know of as comics today."Hajdu in

Long after his departure from the comic-book company he founded, Wheeler-Nicholson's National Allied Publications would evolve into DC Comics, one of the United States' two largest comic book publishers along with rival Marvel Comics. He was a 2008 Judges' Choice inductee into the Will Eisner Comic Book Hall of Fame.

Biography

Early life and military career

Malcolm Wheeler-Nicholson was born in Greeneville, Tennessee. His father, whose surname was Strain, died in 1894, after the birth of his second son,Douglas Wheeler-Nicholson interview, p. 9 Malcolm's brother Christopher. Another sibling, a sister, died in 1894, when Malcolm was four. Their mother, Antoinette Wheeler, afterward moved to New York City, became a journalist, and later joined a start-up women's magazine in Portland, Oregon. By this time she had changed her last name to "Straham", a variant of "Strain", and upon marrying teacher T. J. B. Nicholson, who would become the boys' stepfather, reverted to her maiden name and appended her new married name. The brothers were raised in "an iconoclastic, intellectual household" where his family entertained such guests as Theodore Roosevelt and Rudyard Kipling.

Wheeler-Nicholson spent his boyhood both in Portland and on a horse ranch in Washington state. Raised riding horses, he went on to attend the military academy The Manlius School in DeWitt, New York, and in 1917 joined the U.S. CavalryDouglas Wheeler-Nicholson interview, p. 11 as a second lieutenant.Wright, Nicky. ''The Classic Era of American Comics'' ( Contemporary Books, Chicago, 2000) , p. 16 According to differing sources, he rose to become either "the youngest major in the Army", the youngest in the Cavalry, or, as per the family, one of the youngest in the Cavalry, at age 27, By his own account, he "chased bandits on the Mexican border, fought fevers and played polo in the Philippines, led a battalion of infantry against the Bolsheviki in Siberia, helped straighten out the affairs of the army in France ndcommanded the headquarters cavalry of the American force in the Rhine". His outposts included Japan; London, England; and Germany.Douglas Wheeler-Nicholson interview, pp. 11–12 After World War I, Wheeler-Nicholson was sent to study at Saint-Cyr in Paris, France.

The Major's public criticism of Army command in an open letter to President Warren G. Harding, and his accusations against senior officers, led to countercharges, hearings, and a lawsuit against West Point Superintendent General Fred W. Sladen. Wheeler-Nicholson also was a victim of a shooting that his family called an Army-sanctioned assassination attempt and the Army called the mistake of a guard who mistook Wheeler-Nicholson for an intruder at another officer's home. It left him hospitalized with a bullet wound. Douglas Wheeler-Nicholson interview, pp. 12–13 Following this, Wheeler-Nicholson in June 1922 was convicted in a court-martial trial of violating the 96th Article of War in publishing the open letter.Douglas Wheeler-Nicholson interview, p. 13 Although he was not demoted, his career was dead-ended. He resigned his commission in 1923. His $100,000 lawsuit against Sladen was dismissed by the New York State Supreme Court the following year.

Writing career

Wheeler-Nicholson wrote nonfiction about military topics, including the 1922 book ''Modern Cavalry''. He also wrote fiction, including the Western hardcover novel ''Death at the Corral''. By 1922 Wheeler-Nicholson had begun writing short stories for the pulps. The Major soon became a cover name, penning military and historical adventure fiction for such magazines as ''Adventure'' and '' Argosy''. He additionally ghost wrote six adventure novels about air hero Bill Barnes for Street & Smith Publications.

Concurrently, in 1925, he founded Wheeler-Nicholson, Inc. to syndicate his work, which included a daily comic-strip adaptation of Robert Louis Stevenson's novel ''Treasure Island,'' with art by N. Brewster Morse.Goulart, p. 56

''New Fun''

In autumn 1934, having seen the emergence of ''Famous Funnies'' (1933) and other oversize magazines reprinting comic strips, Wheeler-Nicholson formed the comics publishing company National Allied Publications. While contemporary comics "consisted ... of reprints of old syndicate material", Wheeler-Nicholson found that the "rights to all the popular strips ... had been sewn up". While some existing publications had included small amounts of original material, generally as filler, and while Dell Publishing had put out a proto-comic book of all original strips, ''The Funnies'', in 1929, Wheeler-Nicholson's premiere comic – ''New Fun'' #1 (Feb. 1935) – became the first comic book containing all-original material. As author Nicky Wright wrote,

A tabloid-sized, 10-inch by 15-inch, 36-page magazine with a card-stock, non-glossy cover, ''New Fun'' #1 was an anthology of "humor and adventure strips, many of which heeler-Nicholsonwrote himself". The features included the talking animal comic "Pelion and Ossa" and the college-set "Jigger and Ginger", mixed with such dramatic fare as the Western strip "Jack Woods" and the "yellow peril" adventure "Barry O'Neill", featuring a Fu Manchu-styled villain, Fang Gow.''New Fun'' #1 (Feb. 1935)
at the Grand Comics Database. The entry notes that while the logo appears to be simply ''Fun'', the indicia reads, "New FUN is published monthly at 49 West 45th Street, New York, N.Y., by National Allied Publications, Inc.; Malcolm Wheeler-Nicholson, President ... Inquiries concerning advertising should be addressed to the Advertising Manager, New FUN,. ... " While all-original material was a risky venture, the book sold well enough that National Allied Publishing continued to fill books "with new strips every month". Golden Age comics creator Sheldon Mayer quipped years later of Wheeler-Nicholson: "Not only the first man to publish comic books but also the first to stiff an artist for his check".

The first four issues were edited by future Funnies, Inc. founder Lloyd Jacquet, the fifth by Wheeler-Nicholson himself. Issue #6 (Oct. 1935) brought the comic-book debuts of Jerry Siegel and Joe Shuster, the future creators of Superman, who began their careers with the musketeer swashbuckler "Henri Duval" (doing the first two installments before turning it over to others) and, under the pseudonyms "Leger and Reuths", the supernatural-crimefighter adventure Doctor Occult. They would remain on the latter title through issue #32 (June 1938), following the magazine's retitling as ''More Fun'' (issues #7–8, Jan.–Feb. 1936), and ''More Fun Comics'' (#9–on).

Wheeler-Nicholson added a second magazine, ''New Comics'', which premiered with a Dec. 1935 cover date and at close to what would become the standard size of Golden Age comic books, with slightly larger dimensions than today's. The title became ''New Adventure Comics'' with issue #12, and finally ''Adventure Comics'' with #32. Continuing for many decades, until issue #503 in 1983, it would become one of the longest-running comic books. In 2009, it was briefly revived with its original numbering, ultimately ending again in 2011 with issue #529, prior to DC Comics' New 52 reboot.

Despite Wheeler-Nicholson's optimism, finding a place in the market was difficult. Newsstands were reluctant to stock a magazine of untested new material from an unknown publisher, particularly as other companies' comics titles were perceived as being "successful because they featured characters everyone knew and loved". Returns were high, and cash-flow difficulties made the interval between issues unpredictable. Artist Creig Flessel recalled that at the company's office on Fourth Avenue, "The major flashed in and out of the place, doing battles with the printers, the banks, and other enemies of the struggling comics".Goulart, p. 60

Later career

Wheeler-Nicholson suffered from continual financial crises, both in his personal and professional lives. "Dick Woods" artist , whose Manhattan apartment Wheeler-Nicholson used as a rent-free ''pied-à-terre'', said, "His wife would call rom_home_on_Long_Island.html" ;"title="Long_Island.html" ;"title="rom home on Long Island">rom home on Long Island">Long_Island.html" ;"title="rom home on Long Island">rom home on Long Islandand be in tears ... and say she didn't have money and the milkman was going to cut off the milk for the kids. I'd send out 10 bucks, just because she needed it".Goulart, p. 61

The third and final title published under his aegis would be ''Detective Comics'', advertised with a cover illustration dated Dec. 1936, but eventually premiering three months late, with a March 1937 cover date.

''Detective Comics'' would become a sensation with the introduction of Batman in issue #27 (May 1939). By then, however, Wheeler-Nicholson was gone. In 1937, in debt to printing-plant owner and magazine distributor Harry Donenfeld – who was as well a pulp-magazine publisher and a principal in the magazine distributorship Independent News – Wheeler-Nicholson was compelled to take Donenfeld on as a partner in order to publish ''Detective Comics'' #1. Detective Comics, Inc. was formed, with Wheeler-Nicholson and Jack S. Liebowitz, Donenfeld's accountant, listed as owners.

The major remained for a year, but cash-flow problems continued. DC's 50th-anniversary publication ''Fifty Who Made DC Great'' cites the Great Depression as "forc ngWheeler-Nicholson to sell his publishing business to Harry Donenfeld and Jack Liebowitz in 1937". However, wrote comics historian Gerard Jones:

Wheeler-Nicholson "gave up on the world of commerce thereafter and went back to writing war stories and critiques of the American military" in addition to straight "articles on politics and military history".

Personal life

While studying at the École Supérieure de Guerre in Paris, France, after World War I, Wheeler-Nicholson met Elsa Sachsenhausen Björkbom. They were married in Koblenz, Germany in 1920. Their first child, Antoinette, was born in Stockholm, Sweden, his wife's home, in February 1921. Antoinette married on April 11, 1945, when Wheeler-Nicholson and his wife lived in Great Neck, New York, on Long Island.

In 1923, their second child, daughter Marianne, was born. Son Malcolm was born in November 1926, in Rye, New York, son Douglas in 1928, and daughter Diane in 1932. Douglas married on September 2, 1955, by which time Wheeler-Nicholson and his wife were living in Bayside, Queens, New York City. The Major died in 1965 in New York City.

Actress Dana Wheeler-Nicholson (sometimes credited as Dana Wheeler Nicholson), who has appeared in movies including '' Fletch'' and '' Tombstone'', such TV series as ''Sex and the City'', '' Friday Night Lights'' and ''Law & Order: Criminal Intent''  and the soap opera '' All My Children'', is the daughter of Wheeler-Nicholson's son Douglas.

Other works

*
Modern Cavalry: Studies on Its Role in the Warfare of To-day with Notes on Training for War Service
' (Macmillan, 1922)
* ''Battle Shield of the Republic'' (Macmillan, 1940)
* ''America Can Win'' (Macmillan, 1941)
*
Are We Winning the Hard Way?
' (Crowell Publishing, 1943)
* ''The Texas-Siberia Trail: Adventure stories of Malcolm Wheeler-Nicholson'' (Off-Trail Publications, 2014) edited by John Locke, introduction by Nicky Wheeler-Nicholson
* ''DC Comics Before Superman: Major Malcolm Wheeler-Nicholson's Pulp Comics'' (2018, ), Hermes Press, by Nicky Wheeler-Nicholson

References

External links

Major Malcolm Wheeler-Nicholson
official family website.

Archive (June 15, 2017)
of previous version of Major Malcolm Wheeler-Nicholson official family website.

Profile
at The Encyclopedia of Science Fiction

Profile
at the Internet Speculative Fiction Database

CBW Comic History: The Early Years...1896 to 1937, Part II

{{DEFAULTSORT:Wheeler-Nicholson, Malcolm
1890 births
1965 deaths
American military personnel of World War I
Comic book company founders
Comic book publishers (people)
DC Comics people
Manlius Pebble Hill School alumni
Will Eisner Award Hall of Fame inductees