Magic In The Air (Magic System Song)
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"Magic in the Air" is a 2014 single by Ivorian musical group
Magic System Magic System is an Ivory Coast, Ivorian coupé-décalé band from Abidjan. It was founded in 1996 and comprises Asalfo, Goude, Tino, and Manadja. Magic System's recordings in the Zouglou dance style have featured in the charts throughout Africa ...
, featuring Moroccan singer Chawki and produced by Moroccan producer RedOne. The track also appears on Magic system's album ''Africainement vôtre,'' released on 19 May 2014.


Content

The
association football Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is ...
themed song focusing on African football was produced by Swedish-Moroccan producer RedOne with the catchy refrain saying
On t'invite à la magie, y a pas de raccourci,
Oublie tes soucis, viens faire la folie
Feel the magic in the air, allez allez allez,
Levez les mains en l'air, allez allez allez.
which translates as "We invite you to the magic, and there are no shortcuts / Forget your worries, and come and join the madness / Feel the magic in the air, go on, go on, go on / Raise your hands in the air, go on, go on, go on". The song was released in March 2014 to coincide with preparations for the
2014 FIFA World Cup The 2014 FIFA World Cup was the 20th FIFA World Cup, the quadrennial world championship for men's national football teams organised by FIFA. It took place in Brazil from 12 June to 13 July 2014, after the country was awarded the hosting ri ...
scheduled for 12 June to 13 July of the same year. Despite the
English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national ide ...
title of the song, its lyrics are almost entirely in French. The single became a commercial hit in France and Belgium, earning significant airplay in stadiums during football matches.Charts in France: Clip de "Magic in the Air" : Magic System nous réunit pour lever les mains en l'air
It was played every time France scored a goal at the
2018 FIFA World Cup The 2018 FIFA World Cup was the 21st FIFA World Cup, the quadrennial world championship for men's national Association football, football teams organized by FIFA. It took place in Russia from 14 June to 15 July 2018, after the country was awa ...
, which saw them win the whole tournament.


Music video

A music video was also shot and released online on Magic System official
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
account on 17 March 2014.


UNESCO literacy initiative

As part of its literacy initiative, UNESCO launched a campaign for celebrity signing of FIFA-sanctioned footballs to be used in the 2014 World Cup. Many celebrities from the sports world, artists and politicians signed various balls to be sold in public auction between 4 and 14 June 2014, with all the proceeds from selling of these signed balls going to the alphabetization programme of the organization. A promotional music video was also made in promoting the charity initiative with various participants signing the balls or playing football or symbolically "passing the ball" to other participants who would sign in their turn. Magic System official website posted direct links to individual signed balls to help in bidding for them. The celebrities taking part included: *Sports players / coaches:
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*Music artists: M Pokora,
Soprano A soprano () is a type of classical female singing voice and has the highest vocal range of all voice types. The soprano's vocal range (using scientific pitch notation) is from approximately middle C (C4) = 261  Hz to "high A" (A5) = 880&n ...
,
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*Media personalities and sportswriters / hosts: Astrid Bard,
Sébastien Cauet Sébastien Jean Maurice Cauet (; born 28 April 1972 in Saint-Quentin), better known as the mononym Cauet, is a well-known French radio and TV host, comedian, imitator, singer, DJ and record producer. He has worked at various times as host on TF ...
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, Nathalie Iannetta, Isabelle Ithurburu, Pierre Ménès,
Patrick Sébastien Patrick Boutot (born 14 November 1953 in Brive-la-Gaillarde, Corrèze), better known as Patrick Sébastien, is a French television host, producer and media personality, radio host, singer, writer, producer, director, impressionist entertainer ...
, Darren Tulett *Others: Arnaud "Séan" Garnier "Asalfo" (Salif Traoré) of Magic System is an Ambassador of Goodwill for
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's literacy programme.


Charts


Weekly charts


Year-end charts


References

{{DEFAULTSORT:Magic in the air 2014 singles Magic System songs Ahmed Chawki songs French-language songs Song recordings produced by RedOne 2014 songs Parlophone singles Warner Music Group singles