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MTV is a British
pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...
channel focusing on reality TV and music programming operated by
Paramount Networks UK & Australia Paramount Networks UK & Australia (formerly ViacomCBS Networks UK & Australia) is a subsidiary of Paramount Global. The unit launched in 2020 and is based in London, United Kingdom, with a local office in Sydney, Australia. Units See also ...
. The channel launched as part of
MTV Networks Europe Paramount Networks Europe, Middle East, Africa & Asia (EMEAA) is a division of Paramount International Networks which is fully owned by Paramount Global. The unit's headquarters are in Berlin, with additional offices in Madrid, Lisbon, Paris, Am ...
localisation strategy in 1997. MTV UK (previously MTV UK & Ireland; MTV One) was launched on 1 July 1997. The channel was set up to provide audiences with local artists and more relevant music content. Prior to the localisation of MTV in Europe, the region was served by
MTV Europe MTV Global (formerly as MTV Europe) is the international version of the American TV channel MTV, a 24-hour music and entertainment TV channel that began broadcasting on August 1, 1987, as part of the worldwide MTV network. Initially, MTV serve ...
which was launched on 1 August 1987. Since February 2011 MTV has been solely an entertainment channel. The channel is in over 10 million homes in the UK and Ireland.


Availability

From its inception, MTV UK (then branded as MTV UK & Ireland) the network served United Kingdom and Ireland. For a short period the channel was made available free-to-air in New Zealand between July 1997 to June 1998 under a special agreement between
TVNZ , type = Crown entity , industry = Broadcast television , num_locations = New Zealand , location = Auckland, New Zealand , area_served = Nationally (New Zealand) and some Pacific Island nations such as the Cook Islands, Fiji, and the So ...
and MTV Networks Europe. The channel was broadcast on analogue from the
Astra 1A Astra 1A was the first satellite launched and operated by SES (Société Européenne des Satellites), launched in December 1988. During its early days, it was often referred to as the Astra Satellite, as SES only operated one satellite origina ...
satellite as part of the
Sky Multichannels Sky Multichannels was a package of analogue television services offered by BSkyB on the Astra satellites at 19.2° east from 1 September 1993 to 27 September 2001, which started off with 15 channels before expanding to over 40. History Over ...
subscription package. In April 2001, the channel became a digital-only channel within the UK and Ireland.


History


1987–2001

MTV first became available in the UK when
MTV Europe MTV Global (formerly as MTV Europe) is the international version of the American TV channel MTV, a 24-hour music and entertainment TV channel that began broadcasting on August 1, 1987, as part of the worldwide MTV network. Initially, MTV serve ...
launched on 1 August 1987. On July 1, 1997, at 06:00 Western European time, MTV UK began broadcasting in the UK and Ireland. The first video clip shown on the air was "
Three Lions "Three Lions" is a song by the English comedians David Baddiel and Frank Skinner and the rock band the Lightning Seeds. It was released on 20 May 1996 to mark the England football team's participation in that year's UEFA European Championshi ...
" by
The Lightning Seeds The Lightning Seeds (also known as Lightning Seeds) are an English rock band formed in Liverpool in 1989 by Ian Broudie (vocals, guitar, producer), formerly of the bands Big in Japan, Care, and Original Mirrors. Originally a studio-based s ...
. MTV UK & Ireland was launched on 1 July 1997 as part of MTV Networks Europe's regionalisation strategy. MTV launched a UK and Ireland specific channel to target existing competition within the market. MTV UK & Ireland launched with specialised content of hit
MTV Europe MTV Global (formerly as MTV Europe) is the international version of the American TV channel MTV, a 24-hour music and entertainment TV channel that began broadcasting on August 1, 1987, as part of the worldwide MTV network. Initially, MTV serve ...
shows which included the
Euro Top 20 The MTV Euro Top 20 (previously known as the ''MTV European Top 20'') was a music chart show on MTV Europe that played Europe's most popular songs and artists. The original format of the show had been shown on the majority of the regional MTV cha ...
,
MTV Select ''MTV Select'' was an interactive music television program airing on MTV channels across Europe and later on MTV Japan, MTV Canada, and MTV India. The show was hosted by a VJ, and viewers were able to contact the programme (using technologies l ...
,
MTV News MTV News is the news production division of MTV. The service is available in the US with localized versions on MTV's global network. In February 2016, MTV Networks confirmed it would refresh the MTV News brand in 2016, to compete with the likes ...
, MTV News Weekend Edition, Non-Stop Hits, US Top 20 Hitlist UK, Stylissimo, The Big Picture, Up 4 It and The Lick. The channel promoted mainly English-speaking music programming and music. In 1999, MTV Networks Europe announced that it would expand its channel portfolio within the UK and Ireland. On 1 July 1999, MTV launched
MTV Base MTV Base was a British pay television music channel from Paramount Networks UK & Australia that focused primarily on hip hop, R&B, grime, garage, reggae, funk, soul and dance music. It was launched as part of MTV's digital boutique of music ch ...
and
MTV Extra MTV Extra was a music channel by MTV Networks Europe, the channel first launched on 1 July 1999 on the Sky Digital platform, and was a mixture of music videos and repeats of MTV Programming. Towards the end of the channel's life, programming was ...
. MTV UK & Ireland also rebranded with a new schedule and on-air presentation.


2002–2010

In 2002, MTV began to air programming from MTV US, similar to other MTV channels in Europe. MTV began to drop some of its localised programming in favour of MTV US shows. These shows included '' Jackass'', ''
Date My Mom ''Date My Mom'' is a television dating show airing on the music channel MTV and produced by Kalissa Productions. The series premiered on November 15, 2004 and ended in 2006. An 18- to 24-year-old heterosexual male, gay male or lesbian female, goes ...
'' and '' Dismissed''. Despite targeted efforts to play certain types of music videos in limited rotation, MTV greatly reduced its overall rotation of music videos throughout the first decade of the 2000s. While music videos dominated the channel in early 2000-2002 the rate of music rotation declined rapidly. Similar trends are noted on other European MTV channels and other sister networks in the US. In July 2007, MTV in the UK was renamed to 'MTV One' with a major new branding launching across most of the MTV channels. MTV2 was renamed 'MTV Two' to follow the consistent branding across the channels. Promotion started on 1 July 2007 under the title 'MTV New 22.07.07'. The rebrand saw viewers engaging with the channel. In early 2009, it was announced that MTV One would be rebranded as simply MTV and the one-hour timeshift MTV One +1 as MTV +1 on 1 July 2009. For most of 2008, MTV's main source of music video programming was based on its sister channels
MTV Two MTV Rocks (formerly MTV Two, MTV2 Europe and M2) was a British pay television music channel that was operated by ViacomCBS Networks UK & Australia. Its programming consisted of 24-hour non-stop rock/alternative music. Format and history The s ...
,
MTV Hits MTV Hits is a music video-only spin-off cable/satellite television channel of MTV in several international markets, originally based on the pop music format of a defunct programming block on the American MTV itself. It may refer to the following ch ...
,
MTV Dance Club MTV, formerly MTV Dance, is a European pay television music channel from Paramount Networks EMEAA that was separated from the UK channel on 27 May 2014. It broadcasts electronica, dance and r'n'b music programming. The channel is widely ava ...
,
MTV Base MTV Base was a British pay television music channel from Paramount Networks UK & Australia that focused primarily on hip hop, R&B, grime, garage, reggae, funk, soul and dance music. It was launched as part of MTV's digital boutique of music ch ...
and TMF. As of 2009 the only music based programming on MTV include ''MTV Push'', ''MTV World Stage'' and ''MTV Iggy''. These shows are produced by MTV Networks International and are shown on most MTV channels worldwide. On 1 July 2009 MTV available in the UK and Ireland adopted MTV's global identity as part of MTV International. 64 MTV channels now share similar music and entertainment content and similar on-air and online branding. Part of the rebrand saw a 50/50 balance in the number of music based programming and reality based TV series that air on the channels. From 2010, MTV increased its music output which has since been diluted by reality based television programmes. As part of a global strategy MTV music content with the launch of
MTV World Stage MTV World Stage Live In Malaysia was a concert series in Malaysia from 2007 to 2015. On August 15, 2009, MTV Asia staged the an outdoor concert at Sunway Lagoon resort in Kuala Lumpur. The event was attended by over 15,000 people and featured a r ...
and Friday Night Music, both shows helped to maintain MTV's audience figures.


2011–present

On 1 February 2011, MTV removed all music from the channel and moved it to newly launched channel MTV Music; the only music that remains is the occasional ''MTV Most Wanted'' strand. The channel became a general entertainment channel and was moved to the entertainment section of Sky's EPG at channel 126, with MTV +1 moving to 160. The move resulted in an increase in the channel's audience share of nearly 150% in the 6 weeks after the change, while viewing was down nearly 20% on Virgin Media during the same period, where the channel had yet to move. On 29 May 2013 MTV was moved to the entertainment section of Virgin Media's EPG on channel 134. MTV was rebranded once again to the current logo on 1 July 2011, and began broadcasting in 16:9 widescreen at the same time. A high-definition simulcast of MTV launched on 13 February 2012 on Sky in the UK and Ireland. In 2016, MTV started showing repeats of
Big Brother UK ''Big Brother'' is the British version of the international reality television franchise '' Big Brother'' created by producer John de Mol in 1997. Broadcast yearly from 2000 to 2018, and due to return in 2023, the show follows the format of ot ...
in the UK, the day following its broadcast on Channel 5.


Presenters

*
Becca Dudley Becca is a feminine given name, often a short form of Rebecca; however, it is also a name in its own right. People In arts and media Music * Becca (Singer, Songwriter), (Born 1994), Venezuelan Urban Singer *Beca (musician), American singer *Becc ...
(2012– current ) *
Bluey Robinson Bluey may refer to: * Bluey (dog) Bluey (7 June 1910 – 14 November 1939) was a female Australian cattle dog owned by Les and Esma Hall of Rochester, Victoria, Australia. She previously held the record worldwide as the World's Oldest Li ...
(2012–2016) *
Laura Whitmore Laura Whitmore (born 4 May 1985) is an Irish media personality and model based in London. She was a video jockey for MTV in 2008, and has since presented television shows, such as ''This Morning'' (2014), '' Survival of the Fittest'' (2018) ...
(2008–2016)


Programming


UK produced shows

* ''
MTV News MTV News is the news production division of MTV. The service is available in the US with localized versions on MTV's global network. In February 2016, MTV Networks confirmed it would refresh the MTV News brand in 2016, to compete with the likes ...
'' (1997-2019) * ''
Geordie Shore ''Geordie Shore'' is a British reality television series that was broadcast on MTV between 24 May 2011 and 22 November 2022. Based in Newcastle upon Tyne, England it was the British offshoot of the American show ''Jersey Shore''. The programm ...
'' (2011–present) * ''
Ex on the Beach ''Ex on the Beach'' is a British reality television series that is broadcast on MTV. The series was first announced in February 2014, and premiered on 22 April 2014. The series is narrated by Andrew Maxwell. ''Ex on the Beach'' follows the forma ...
'' (2014–present) * ''
Teen Mom UK ''Teen Mom UK'' is a British reality television series set in the United Kingdom. It is a spin-off of the American franchise ''Teen Mom''. It currently airs on MTV. The series was first announced in September 2016. It currently follows the liv ...
'' (2016–present) * ''
Just Tattoo of Us ''Just Tattoo of Us'' is an MTV British entertainment reality tattoo programme that follows couples, friends, or family members as they go to the Just Tattoo of Us parlour to design each other's tattoo. Announced in November 2016 by MTV the seri ...
'' (2017–present) * ''
The Charlotte Show Charlotte Letitia Crosby (born 17 May 1990) is an English television personality, known for appearing in the MTV reality series '' Geordie Shore'' and winning the twelfth series of '' Celebrity Big Brother''. In 2017, she began presenting ''Ju ...
'' (2018–2019) * ''True Love or True Lies'' (2018–2019) * ''MTV Top 40'' (2019) * ''MTV Cribs UK'' (2019) * ''
Celebs on the Farm ''Celebs on the Farm'' is a Television in the United Kingdom, British television series that began broadcasting on 5Star from 20 August 2018, presented by Stephen Bailey. The first series consisted of 10 episodes, and was won by Gleb Savchenko. ...
'' (2021–present) (moved from Channel 5)


Pan-European shows

* ''
Plain Jane Plain Jane may refer to: *''Plain Jane'', a 1922 play by McElbert Moore * ''Plain Jane'' (Wednesday Theatre), an Australian TV movie * ''Plain Jane'' (TV series), a U.S. TV series airing on The CW *Plain Jane (band), an American band from the lat ...
'' * ''MTV Movies'' * ''MTV Push'' (2009–present) * ''MTV World Stage'' (2009–present) * ''
Euro Top 20 The MTV Euro Top 20 (previously known as the ''MTV European Top 20'') was a music chart show on MTV Europe that played Europe's most popular songs and artists. The original format of the show had been shown on the majority of the regional MTV cha ...
'' (1990–2009) * ''MTV Iggy'' (2008–2009) * ''Crispy News'' (2009–2010) * ''
My Super Sweet 16 ''My Super Sweet 16'' is an American reality television series documenting the lives of teenagers, usually in the United States, Canada and United Kingdom, generally with wealthy parents who throw lavish, excessive and expensive coming-of-age ce ...
'' * ''
Pimp My Ride ''Pimp My Ride'' is an American television series produced by MTV and hosted by rapper Xzibit, which ran for six seasons on MTV from 2004 to 2007. In each episode, a car in poor condition is both restored and customized. The work on the show w ...
'' * ''Teen Dad'' * ''MTV At The Movies''


Former MTV UK & Ireland shows


Shows imported from MTV US


Other shows imported from US networks

* ''
Acceptable.TV ''Acceptable.TV'' is a television program created by Dan Harmon and Rob Schrab that aired on VH1 from March 23 to May 11, 2007. Each show was composed of several mini-episodes created by the Acceptable.TV staff, with one mini-episode that was subm ...
'' * '' Blue Mountain State'' * ''
Drawn Together ''Drawn Together'' is an American adult animation, adult animated sitcom created by Dave Jeser and Matt Silverstein and premiered on Comedy Central on October 27, 2004. The series is a parody of ''The Surreal Life'' and follows the misadventures ...
'' * ''
Pretty Little Liars ''Pretty Little Liars'' is an American mystery teen drama television series based on the novel series of the same name written by Sara Shepard. Developed by I. Marlene King, the series was broadcast on Freeform between June 8, 2010, and June ...
'' * ''
Hellcats ''Hellcats'' is an American cheerleading comedy-drama television series that originally aired on The CW in the United States from September 8, 2010, to May 17, 2011. Based on the book ''Cheer: Inside the Secret World of College Cheerleaders'' b ...
'' * ''
The Secret Life of the American Teenager ''The Secret Life of the American Teenager'' (often shortened to ''Secret Life'') is an American teen drama television series created by Brenda Hampton. It aired on ABC Family from July 1, 2008 to June 3, 2013. The series received mixed to some ...
'' * ''
South Park ''South Park'' is an American animated sitcom created by Trey Parker and Matt Stone and developed by Brian Graden for Comedy Central. The series revolves around four boys Stan Marsh, Kyle Broflovski, Eric Cartman, and Kenny McCormickand th ...
'' (2005–2013) * ''
Star A star is an astronomical object comprising a luminous spheroid of plasma (physics), plasma held together by its gravity. The List of nearest stars and brown dwarfs, nearest star to Earth is the Sun. Many other stars are visible to the naked ...
'' (2018–present) * ''
The L.A. Complex ''The L.A. Complex'' (originally ''Highland Gardens'') is a Canadian drama television series that premiered on CTV on January 10, 2012, subsequently airing on MuchMusic. It also began airing in the United States on April 24, 2012, on The CW. Th ...
'' * ''
The Fresh Prince of Bel-Air ''The Fresh Prince of Bel-Air'' is an American television sitcom created by Andy and Susan Borowitz for NBC. It aired from September 10, 1990, to May 20, 1996. The series stars Will Smith as a fictionalized version of himself, a street-smart t ...
'' * ''
Audrina ''Audrina'' is an American reality television series that originally aired on VH1 from April 17, 2011, until June 19, 2011. The series aired one season and focuses on the lives of Audrina Patridge, who came to prominence as a cast member on '' The ...
''


Subsidiary and sister channels


MTV HD

On 13 February 2012, a high-definition simulcast of MTV called MTV HD launched.


MTV 90s

MTV 90s is MTV 90s is a British pay television music channel owned by Paramount Networks UK & Australia that launched on 31 March 2022 replacing MTV Base. It was first launched as a temporary reband of MTV Classic from 27 May to 24 June 2016. The channel broadcasts music from the 1990s.


MTV 80s

MTV 80s is the British version of the international music TV channel MTV 80s, which began broadcasting on 31 March 2022, replacing MTV Classic. It was first launched as a temporary reband of MTV Classic from 28 February to 31 March 2020. The channel broadcasts music from the 1980s.


MTV Hits

Launched on 1 May 2001, MTV Hits is a channel which plays chart music videos.


MTV Music

Launched on 1 February 2011 - MTV Music broadcasts non-stop music videos, live performances and artist interviews.


MTV Live

Direct from Warsaw and broadcast throughout Europe, MTV Live is a 24-hour standard and high definition music and entertainment channel. The channel was rebranded from MTVNHD to MTV Live HD on 23 April 2012, gaining a standard definition simulcast at the same time. On 29 June 2016, MTV Live HD was replaced by Nick Jr. HD on Sky in the United Kingdom and Ireland but continues on Virgin Media.


MTV Ireland

MTV Ireland is an Irish opt-out feed of MTV UK that was launched on 22 February 2004. It features localised advertising and sponsorship for the Irish market. As of February 2019 the broadcasting licence is held by RTTV in the Czech Republic, moving from Ofcom in the UK.


Special events

*MTV Resident in Dublin (November 1999) *MTV Crashes Dublin (March 2000) *MTV Presents: Street Performance World Championship 2009 *MTV Presents: Oxygen 2009 *MTV @ Arthur's Guinness Day 2010 *MTV Presents Live in Belfast 2010 *MTV Music Week [Belfast) (November 2011) *MTV Crashes Derry-Londonderry (September 2014) *MTV Crashes Cork (November 2014) *MTV Club Tour (2014) *MTV Crashes Derry (Summer 2015) *Club MTV Tour (2018)


Defunct channels


MTV Extra

MTV Extra MTV Extra was a music channel by MTV Networks Europe, the channel first launched on 1 July 1999 on the Sky Digital platform, and was a mixture of music videos and repeats of MTV Programming. Towards the end of the channel's life, programming was ...
was launched in 1999 and was a mixture of music videos and repeats of MTV programming. Towards the end of the channel's life, programming was dropped and the channel showed solely music videos (under the "Pure Music" name), with
MTV Dance Club MTV, formerly MTV Dance, is a European pay television music channel from Paramount Networks EMEAA that was separated from the UK channel on 27 May 2014. It broadcasts electronica, dance and r'n'b music programming. The channel is widely ava ...
in the evenings. MTV Dance was spun off into its own channel on 20 April 2001, and MTV Extra was renamed
MTV Hits MTV Hits is a music video-only spin-off cable/satellite television channel of MTV in several international markets, originally based on the pop music format of a defunct programming block on the American MTV itself. It may refer to the following ch ...
at 6am on 1 May 2001. MTV Extra is notable for being the only spin-off MTV channel to use the same song title graphics as its parent channel (although it had its own separate idents).


MTV Flux

Launched on 6 September 2006, MTV Flux allowed viewers to take "control" of the channel by sending in video clips to MTV Flux's website, and requesting music videos. It was replaced by MTV +1 on 1 February 2008, a timeshift service of MTV. MTV had announced that the "Flux" format would be integrated into its other channels, and so the website still remains.


MTV2

MTV2 was launched in 2002 replacing M2. The channel focused on rock and indie music and featured shows such as MTV2 Most Wanted and Gonzo. The channel was replaced with MTV Rocks on 1 March 2010.


MTV Shows

MTV's general entertainment channel featuring reruns and new episodes of MTV's reality shows. Formerly MTV R until 1 March 2010. The channel ceased operating from 1 February 2011. Its broadcast capacity was relocated to the Music section of the Sky guide for use as MTV Music.


MTV Dance

MTV Dance was the dedicated
dance music Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement. In terms of performance, the major categories are live dance music and recorded danc ...
channel with music videos and programming of underground and mainstream dance tracks. The channel was replaced with
Club MTV ''Club MTV'' is a half hour television show modeled after ''American Bandstand'' that aired on MTV from August 31, 1987, to June 26, 1992. ''Club MTV'' was part of MTV's second generation of programming, as the channel was phasing out its origi ...
on 23 May 2018.


MTV Rocks

MTV Rocks was a channel dedicated to alternative rock music, with other commercial mainstream music types found on MTV's other music channels. MTV Rocks was previously known as MTV Two and was replaced by MTV Rocks on 1 March 2010. MTV Two was previously MTV2 Europe and M2 respectively. The channel closed on 20 July 2020.


MTV OMG

Launched on 1 March 2018. MTV OMG was the channel for music and gossip, replacing
Viva Viva may refer to: Companies and organisations * Viva (network operator), a Dominican mobile network operator * Viva Air, a Spanish airline taken over by flag carrier Iberia * Viva Air Dominicana * VIVA Bahrain, a telecommunication company * ...
. The channel closed on 20 July 2020.


Club MTV

Launched on 23 May 2018. Club MTV was the channel plays dance, EDM and urban music, replacing
MTV Dance Club MTV, formerly MTV Dance, is a European pay television music channel from Paramount Networks EMEAA that was separated from the UK channel on 27 May 2014. It broadcasts electronica, dance and r'n'b music programming. The channel is widely ava ...
. The channel closed on 20 July 2020.


MTV +1

Launched on 1 February 2008 at midday, this timeshift service of MTV replaced MTV Flux, which in turn had replaced
VH2 VH2 was a sister channel to VH1 in the United Kingdom. It launched in 2003, and slowly became an Indie rock channel, aimed primarily at men in the 25-34 demographic. It mainly showed music videos, though it also aired documentaries about artists ...
. Trailers for the channel had aired before and after the launch, highlighting the catch-up ability of the new channel. The channel was known as MTV One +1 between 1 February 2008 and 1 July 2009. Coinciding with the closures of MTV OMG, MTV Rocks and
Club MTV ''Club MTV'' is a half hour television show modeled after ''American Bandstand'' that aired on MTV from August 31, 1987, to June 26, 1992. ''Club MTV'' was part of MTV's second generation of programming, as the channel was phasing out its origi ...
on 20 July 2020, the timeshift channel also closed as part of this change, along with the timeshifts for MTV Music and
Comedy Central Extra Comedy Central Extra is a European pay television channel that launched in the United Kingdom and Ireland in 2003. Followed by the Netherlands in 2011 were it was visible till 31 december 2022. Between 2012 and 2020 it was also available in par ...
.


TMF

TMF was launched as a free-to-air television channel on
Freeview Freeview may refer to: * Freeview (Australia), the marketing name for the digital terrestrial television platform in Australia * Freeview (New Zealand), a digital satellite and digital terrestrial television platform in New Zealand *Freeview (UK), ...
on 30 October 2002 to compete against
EMAP Ascential plc, formerly EMAP, is a British business-to-business media business specialising in exhibitions & festivals and information services. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. History Ric ...
's
The Hits The Hits was a music video channel broadcast in the United Kingdom and Ireland, owned by Box Television. On 15 August 2008 it was rebranded as 4Music. Overview and availability The channel showcased a range of pop centred on chart hits and cur ...
(now
4Music 4Music is a British music television channel owned and operated by Channel Four Television Corporation. The original incarnation was launched on 15 August 2008, and until 29 June 2022, showed a mix of music and entertainment programming. It ...
). It originally started as a non-stop music channel, although the network featured more programming from MTV and its other sister channels from early 2004. The channel was replaced with
Viva Viva may refer to: Companies and organisations * Viva (network operator), a Dominican mobile network operator * Viva Air, a Spanish airline taken over by flag carrier Iberia * Viva Air Dominicana * VIVA Bahrain, a telecommunication company * ...
on 26 October 2009.


VH2

VH2 was launched in December 2003 and shown mainly music videos and live concerts. It focused on rock, indie and punk music and branded itself as 'the alternative to manufactured pop'. The channel closed on 1 August 2006 because the main source of income for the channel,
ringtone A ringtone, ring tone or ring is the sound made by a telephone to indicate an incoming call. Originally referring to and made by the electromechanical striking of bells, the term now refers to any sound on any device alerting of a new incoming ...
advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
, had slowed down. MTV replaced VH2 with
MTV Flux MTV Flux was a television channel in the United Kingdom and Ireland. The version in the UK and Ireland launched on 6 September 2006. The brand started as a website on 1 August. It used bandwidth that was originally used to broadcast VH2. There is ...
, which was in turn replaced with a timeshift version of MTV.


Viva

Launched on 26 October 2009, Viva was the new music and entertainment channel, which replaced TMF. The channel shown content from sister channels MTV and
Comedy Central Comedy Central is an American basic cable channel owned by Paramount Global through its network division's MTV Entertainment Group unit, based in Manhattan. The channel is geared towards young adults aged 18–34 and carries comedy programming ...
, as well as programmes from
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...
and
Spike Spike, spikes, or spiking may refer to: Arts, entertainment, and media Books * ''The Spike'' (novel), a novel by Arnaud de Borchgrave * ''The Spike'' (book), a nonfiction book by Damien Broderick * ''The Spike'', a starship in Peter F. Hamilto ...
, with some acquired content airing as well. As the only MTV channel sitting on the Freeview platform, it was MTV UK's highest-rating service. The channel unexpectedly closed on 31 January 2018.


VH1

VH1 was a channel targeted at 25- to 44-year-olds playing chart and
popular music Popular music is music with wide appeal that is typically distributed to large audiences through the music industry. These forms and styles can be enjoyed and performed by people with little or no musical training.Popular Music. (2015). ''Fun ...
from the 1970s to the present day. It also carried music programming and themed countdown shows from their US counterpart. The channel closed on 7 January 2020.


MTV Base

MTV Base MTV Base was a British pay television music channel from Paramount Networks UK & Australia that focused primarily on hip hop, R&B, grime, garage, reggae, funk, soul and dance music. It was launched as part of MTV's digital boutique of music ch ...
was a British pay television music channel from Paramount Networks UK & Australia that focused primarily on hip hop, R&B, grime, garage, reggae, funk, soul and dance music. MTV Base closed on 31 March 2022, and was replaced by
MTV 90s MTV 90s is an international music television channel from Paramount International Networks that plays music videos from 1990 until 1999. The channel is available in Europe, the Middle East, North Africa, and parts of Southeast Asia (excluding M ...
.


MTV Classic

MTV Classic MTV Classic may refer to: *MTV Classic (American TV channel), a television channel that replaced VH1 Classic on August 1, 2016 *MTV Classic (Australian TV channel), a television channel previously named VH1 Australia until May 2010, and shut down i ...
was a British pay television music channel from Paramount Networks UK & Australia. The channel was launched in the United Kingdom and Ireland on 1 July 1999 as VH1 Classic. It focused on music videos and music specials from the 1960s onwards, sometimes featuring music videos and concert footage from as early as at least the 1940s or 1950s, such as Bing Crosby's "White Christmas" from 1942. It also aired videos from the 2000s and early 2010s. Every November and December from 2013 until 2021, MTV Classic played Christmas-themed music branded as MTV Xmas. On 31 March 2022, the channel closed down, and was replaced by
MTV 80s MTV 80s is a worldwide music channel, which began broadcasting on October 5, 2020. MTV 80s features music videos from the 1980s. MTV 80s has replaced VH1 Classic. History Before launch On November 30, 2004, VH1 Classic Europe featured a pro ...
.


Logos

File:MTV Logo.svg, Original MTV logo used from 1997 to 2007 and again from 1 July 2009 to 1 July 2011. File:MTV One.png, MTV One logo used from 22 July 2007 to 30 June 2009. File:MTV Logo 2010.svg, MTV logo used from 1 July 2011 to 14 September 2021. File:MTV-2021.svg, MTV logo used from 14 September 2021 – present.


Awards and nominations


See also

* VH1 (Europe) *
VH1 Classic Europe VH1 Classic Europe was a European music television channel from ViacomCBS Networks EMEAA. The channel primarily featured music videos from the 1970s through to the 2000s (decade), although rare live performances from the 1950s and 1960s could be ...
* MTV Dance (Europe) *
MTV Hits (Europe) MTV Hits is a 24-hour pop music television channel from Paramount Networks EMEAA launched on 27 May 2014. The channel is widely available throughout Europe, Africa, Latin America and the Caribbean. History *On 1 October 2017, MTV Hits, MTV Da ...
*
MTV Rocks (Europe) MTV Rocks Europe was a European pay television music channel from Viacom International Media Networks Europe that was launched on 27 May 2014, replacing the British version of MTV Rocks in Europe. History On 17 November 2015, MTV Rocks Europe ...
*
MTV Ireland MTV is a British pay television channel focusing on reality TV and music programming operated by Paramount Networks UK & Australia. The channel launched as part of MTV Networks Europe localisation strategy in 1997. MTV UK (previously MTV UK & ...
*
List of MTV channels This is a list of Paramount Global channels. Americas United States * CBS Entertainment Group ** CBS (HD) ** Dabl Network (HD) ** Fave TV (HD) ** The CW (HD) * MTV (HD) ** MTV2 (HD; formerly M2) ** MTV Classic (formerly VH1 Classic) ** MT ...
*
Viacom International Media Networks Europe Paramount Networks Europe, Middle East, Africa & Asia (EMEAA) is a division of Paramount International Networks which is fully owned by Paramount Global. The unit's headquarters are in Berlin, with additional offices in Madrid, Lisbon, Paris, Am ...


References


External links

* {{DEFAULTSORT:MTV MTV channels Music video networks in the United Kingdom Television channels and stations established in 1997 Television stations in Ireland Television channel articles with incorrect naming style