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''MTV Select'' was an interactive music television program airing on
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
channels across Europe and later on
MTV Japan MTV Japan (Music Television Japan) is the Japanese version of the cable television network based in Japan. It is a subsidiary of Paramount Networks Japan K.K., and was launched on November 15, 1993. It can be viewed on cable television, SKY Perfe ...
,
MTV Canada MTV is a Canadian English-language specialty channel owned by Bell Media with the name and branding used under a licensing agreement with Paramount Global. The channel is devoted to talk, lifestyle and documentary programming, and also airs some ...
, and
MTV India MTV India is an Indian pay television channel specialising in music, reality and youth culture programming. It was launched in 1996 as the Indian version of MTV and is owned by Viacom 18, a joint venture operation between MTV International owne ...
. The show was hosted by a VJ, and viewers were able to contact the programme (using technologies like
SMS Short Message/Messaging Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text ...
) to request a music video from a list of songs chosen by the show's producers.


History

''MTV Select'' launched in 1997 after a similar series ''
Dial MTV ''Dial MTV'' was a daily, music promo/video countdown on MTV, as determined by viewers calling a 1-800 telephone number."Dial MTV" 1992. https://www.imdb.com/title/tt0306311/ It premiered February 17, 1986 and ran until June 1991. Much like ''To ...
'' aired between 1996 and 1997 on MTV Europe. Upon launch ''MTV Select'' was available across Europe on
MTV Europe MTV Global (formerly as MTV Europe) is the international version of the American TV channel MTV, a 24-hour music and entertainment TV channel that began broadcasting on August 1, 1987, as part of the worldwide MTV network. Initially, MTV serve ...
. As MTV began to regionalize the channel across Europe it launched regional versions of the program including ''MTV Select'' German, Italian, UK, and pan-European versions that aired on local MTV channels: MTV Germany,
MTV UK and Ireland MTV is a British pay television channel focusing on reality TV and music programming operated by Paramount Networks UK & Australia. The channel launched as part of MTV Networks Europe localisation strategy in 1997. MTV UK (previously MTV UK & ...
, MTV Italy and the original European channel MTV Europe. The program was created during a transitional period in MTV's history when it was moving away from music videos into other kinds of programming, and it was said that the channel is "in search of a new identity". Shows were increasingly being centered around recognizable personalities—UK version of ''MTV Select'' was led by
Richard Blackwood Richard Clifford Blackwood (born 15 May 1972) is a British actor, presenter and rapper. Between 2015 and 2018, he played Vincent Hubbard in the BBC soap opera ''EastEnders''. In 2020, he began portraying the role of Felix Westwood in the Channel ...
, described as MTV's "current brightest star", and
Donna Air Donna Marie Theresa Air (born 2 August 1979) is an English actress, television presenter and media personality. Early life and education Donna Marie Theresa Air was born on 2 August 1979, in Wallsend, North Tyneside, to receptionist Marie (née ...
. However only a marginal increase in viewerwhip, from 0.9% to 1.1%, was recorded in 1998 in the UK. Regardless, toward the end of its runtime it was described in
Digital Spy Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its launch in 1999, Digital Spy has focused on entertainment news related to television programmes, ...
as "UK and Ireland's favourite music request show". ''MTV Select'' would later launch regional versions in Spain, France, Poland, and Romania. MTV Networks Europe eventually replaced ''MTV Select'' with the US version of ''
MTV TRL MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
''. Prior to MTV Select finishing MTV channels in Italy, Germany, UK and Romania already had their own versions of ''MTV TRL''. ''MTV Select'' appeared on MTV Japan in 2000 and was later replaced. The show was reportedly a big hit on MTV India, where the show format was to telecast live user requests, received through phone calls or
e-mails Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic (digital) version of, or counterpart to, mail, at a time when "mail" meant ...
. For several years since its launch it was hosted by
Rahul Khanna Rahul Khanna (born 20 June 1972) is an Indian actor, VJ and writer who works in Bollywood. He is the older son of actor turned politician Vinod Khanna and the older brother of Akshaye Khanna. Early life and background Khanna was born and rai ...
. With the launch of MTV Canada, a Canadian version of ''MTV Select'' aired on
A-Channel A-Channel (proposed as The Alberta Channel) was a Canadian television system initially owned by Craig Media from September 1997 to 2004, then by CHUM Limited from 2004 to 2005 through A-Channel, Inc. It consisted of Craig's television stations in ...
, MTV Canada, and
Toronto One CKXT-DT was a broadcast television station based in Toronto, Ontario, Canada that broadcast to much of southern and eastern Ontario. It was owned by Quebecor Media through its Groupe TVA unit. Although beginning as a general interest independent s ...
. Hosted by
Amanda MacKay Amanda MacKay is a model, television host, and journalist. She has been a host for MTV Canada, G4techTV, and GameTrailers TV on Spike TV. Biography MacKay grew up in the Vancouver, British Columbia suburb of Coquitlam, where she attended Sir Fr ...
and Brian Adler and taped in
Vancouver, British Columbia Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the ...
, the show featured interviews with bands and singers, video requests, and a countdown of the ten songs that received the most votes at the ''Select'' website, starting at Number 10 on Monday and ending at Number 1 on Friday. When MTV Canada was rebranded as ''
Razer Razer may refer to: * Razer (Canadian TV channel), former name of MTV2, a Canadian digital television specialty service * Razer Inc., a Singaporean-American computer peripherals manufacturer specializing in PC gaming * Razer Phone, a smartphone desi ...
'', the show was renamed ''
969 Year 969 ( CMLXIX) was a common year starting on Friday (link will display the full calendar) of the Julian calendar, the 969th year of the Common Era (CE) and ''Anno Domini'' (AD) designations, the 969th year of the 1st millennium, the 69th ...
''. MTV was one of the early adopters of
SMS Short Message/Messaging Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text ...
use during live shows. In 2001, the program was noted as one of the ways MTV hoped to capitalize on the "text messaging mania". It was said that the benefit of the interactive format, compared to the internet, is that viewers aren't dragged away from the TV. Today, most European MTVs no longer have live studio-based interactive request shows.


Broadcasting

* ''MTV Select'' broadcast Monday to Friday on MTV Europe and later MTV Nordic from 17:00 to 18:00 (CET). * ''MTV Select'' in the UK & Ireland broadcast Monday to Sunday from 16:00 to 18:00 (London/Dublin); later moving to weekends from 10:00 to 12:00 before the weekend edition was replaced by the short-lived MTV On Call. * ''MTV Select'' Italia broadcast live from Milan and Rome weekdays from 16:00 to 18:00. * MTV Spain aired ''Select MTV'' live from Madrid weekdays from 18:00 to 19:00. * MTV Germany aired Select Germany from 14:00 (CET) each weekday. * ''MTV Top Selection'' was the sister show to ''MTV Select'' in Europe and Nordic region; a video chart based on the most requested songs, this broadcast weekdays from 19:00 (CET).


VJs

*European & Nordic Edition:
Eden Harel Eden Harel ( he, עדן הראל; born Adva Harel, February 10, 1976) is an Israeli actress. She was an MTV Europe VJ during the 1990s. Biography Early life Harel was born in Eilat. Growing up, she went to the boarding school of WIZO Hadasi ...
, Thomas Madvig,
Lars Oostveen Lars Oostveen (born 6 September 1976 in Heiloo, Netherlands), also known by his pseudonym Lawrence Ray, is a Dutch presenter, producer and actor. He is best known for his stint as a VJ at MTV Europe, and his role as Vico Maesland in the Dutch TV se ...
,
Ulrika Eriksson Ulrika Eriksson (born 12 July 1973, Stockholm) is a Swedish television presenter and model. Eriksson has worked for MTV Europe, TV3 and TV4 as a presenter for several shows like Silikon, Spårlöst, Äntligen trädgård, Rampfeber and the morning ...
,
Kicki Berg Kikki may refer to *Kikki Danielsson, country, dansband and pop singer from Sweden ** ''Kikki'' (album), a 1982 Kikki Danielsson album * Kikki, Balochistan, town in Pakistan *Kikki Benjamin, manga character; see list of Tokyo Mew Mew characters S ...
, Lars Beckung,
Neil Cole Neil Cole (born 1 March 1972) is an English television presenter, comedian, radio broadcaster and actor. Early life Cole was born in Bristol in 1972, and attended King Edward Grammar School in Chelmsford. He studied English and French Liter ...
, Fleur van der Kieft,
Joanne Colan Joanne Colan is the former VJ for MTV Europe and former anchor of the vlog Rocketboom. She is an actress, known for ''Know Your Logic'' (2012), ''Any Given Latitude'' (2005), and ''Themes from a Rosary'' (2012). She was on Discovery's show ''De ...
, Mimi Kalinda, *UK & Ireland Edition:
Donna Air Donna Marie Theresa Air (born 2 August 1979) is an English actress, television presenter and media personality. Early life and education Donna Marie Theresa Air was born on 2 August 1979, in Wallsend, North Tyneside, to receptionist Marie (née ...
,
Richard Blackwood Richard Clifford Blackwood (born 15 May 1972) is a British actor, presenter and rapper. Between 2015 and 2018, he played Vincent Hubbard in the BBC soap opera ''EastEnders''. In 2020, he began portraying the role of Felix Westwood in the Channel ...
,
Emma Ledden Emma Ledden (born 1977) is an Irish author, television presenter, model and writer. She began her television career on Raidió Teilifís Éireann's children's strand ''The Den'', before joining MTV Europe as its first Irish presenter. Born in C ...
,
Edith Bowman Edith Eleanor Smith (born January 1974) is a Scottish radio DJ and television presenter. She hosted '' Colin and Edith'', weekday afternoons, weekend breakfast, and ''The Radio 1 Review'' on BBC Radio 1 until 2014 and has presented a variety of ...
,
Zane Lowe Alexander Zane Reid Lowe (born 7 August 1973) is a New Zealand radio DJ, live DJ, record producer, and television presenter. After an early career in music creation, production and DJing, he moved to the UK in 1997. He came to prominence thro ...
, Dannan Breathnach,
Lisa Snowden Lisa Snowdon
7 May 2001, ''People''
(born Lisa Snawdon on 23 January 1972) is an English television an ...
*German Edition: , Patrice Bouédibéla,
Mirjam Weichselbraun Mirjam Weichselbraun (born 27 September 1981) is an Austrian television host and actress, best known in Austria for presenting ''Dancing Stars'', Life Ball and the Vienna Opera Ball. She is best known outside Austria for presenting the Eurovisi ...
,
Nora Tschirner Nora Marie Tschirner (born 12 June 1981) is a German film actress, musician and former television and radio presenter. Early life Nora Tschirner was born in East Berlin (then East Germany) to the documentary film director and the radio journa ...
and
Anastasia Zampounidis Anastasia Zampounidis ( el, Αναστασία Ζαμπουνίδη; born 28 December 1968) is a Greek-German TV host. Climb to Fame After graduating from high school, Zampounidis spent time in Los Angeles as an au pair, Go-Go dancer, and language ...
*French Edition: Daniela, Guillaume Stanczyk, Mouloud, China and Ariel Wizman. *Spanish Edition: Miguel Such & Claudia González *Italian Edition: *Romanian Edition: Zara.


See also

* ''
Much on Demand ''MuchOnDemand'' (also called MOD) is an hour-long per broadcast viewer interactive television program aired on MuchMusic, Monday through Friday at 5pm ET. It was broadcast live from 299 Queen Street West in Toronto, Ontario. ''The Best of M ...
'' * ''
Total Request Live ''Total Request Live'' (known commonly as ''TRL'') was an American television program broadcast on MTV that premiered on September 14, 1998. TRL featured popular music videos played during its countdown, and was also used as a promotion tool by ...
''


References

{{MTVNetwork Shows 1990s variety television series 2000s variety television series