MTV România was a Romanian
pay television channel that was launched on 15 June 2002 as the 10th regional channel of MTV in Europe (and second eastern European after
MTV Poland
MTV Polska is the Polish-language version of the general entertainment channel MTV. It was launched on July 7, 2000, replacing local music channel Atomic TV. The channel is operated by Paramount Networks EMEAA from its headquarters in Warsaw.
...
) with a big concert ceremony performed by
Enrique Iglesias
Enrique Miguel Iglesias Preysler (; (born 8 May 1975) is a Spanish singer and songwriter. He started his recording career in the mid-1990s on the Mexican indie label Fonovisa and became the bestselling Spanish-language act of the decade. By the ...
on
Lia Manoliu Stadium
Lia is a feminine given name. In the Spanish-speaking world, it is accented Lía. In America, the name may be a variant of Leah or Lea. Lia may be a diminutive of various names including Julia, Cecilia, Amelia, Talia, Cornelia, Ophelia, Rosali ...
. It took the broadcast license previously used by MCM România, which was a franchise of the French music channel
MCM.
On March 1, 2019, at midnight, MTV Romania was closed down and replaced by
MTV Europe
MTV Global (formerly as MTV Europe) is the international version of the American TV channel MTV, a 24-hour music and entertainment TV channel that began broadcasting on August 1, 1987, as part of the worldwide MTV network.
Initially, MTV serve ...
with Romanian subtitles and local advertising.
The final song to be played on the channel was ''
I Did It, Mama!
"I Did It, Mama!" is a song recorded by Romanians, Romanian singer-songwriter Alexandra Stan for her third studio album, ''Alesta (album), Alesta'' (2016). Released on 27 November 2015 through Global Records as a single, the track was produced by ...
'' by
Alexandra Stan.
Programming
2002-2007
Several shows are made up locally, featuring Romanian music and artists. Some of the most popular shows on the channel are the Romanian version of
Total Request Live
''Total Request Live'' (known commonly as ''TRL'') was an American television program broadcast on MTV that premiered on September 14, 1998. TRL featured popular music videos played during its countdown, and was also used as a promotion tool by ...
, ''Hitlist Romania'' and ''Dance Floor Chart''. MTV România also showed reality shows mainly American but also local, like ''Dance Star'' in 2006. Since its launch, the channel also aired several TV shows and cartoons, like ''
The Osbournes'', ''
Yo Momma
''Yo Momma'' is an American television show based upon insulting one's mother. Creators, executive producers and hosts are Wilmer Valderrama, along with Sam Sarpong (Seasons 1 and 2), Jason Everhart and Destiny Lightsy. The show was produced ...
'', ''
Pimp My Ride'', ''
Punk'd
''Punk'd'' is an American hidden camera–practical joke reality television series that first aired on MTV in 2003. It was created by Ashton Kutcher and Jason Goldberg, with Kutcher serving as producer and host. It bears a resemblance to both the ...
'', ''
Boiling Points'', ''
Daria'', ''
Beavis and Butt-head
''Beavis and Butt-Head'' is an American adult animated series created by Mike Judge. The series follows Beavis and Butt-Head, both voiced by Judge, a pair of teenage slackers characterized by their apathy, lack of intelligence, lowbrow humor, ...
'', ''
Where My Dogs At?
''Where My Dogs At?'' is an American adult animated television series created by Aaron Matthew Lee and Jeff Ross that aired on MTV2 as part of its Sic'emation lineup. The series aired from June 10 to July 29, 2006.
Plot
The show revolves around B ...
''.
Several classic shows are still on after many years, mainly Party Zone, ''Stylissimo'', ''
Yo! MTV Raps''. Other shows such as local versions of ''Chill Out Zone'', ''
Alternative Nation'' or ''
Superock'' used to be aired on MTV România.
MTV Day
Also, each year MTV România celebrates its birthday with a big concert called ''MTV Day''. During the time, MTV România took part in several social campaigns in collaboration with the authorities of Romania. Among them, one can find MTV Exit or
Staying Alive.
TRL Romania
MTV România launched
TRL România' on 23 January 2007, aired from an
Orange concept store on
Calea Victoriei CALEA may refer to:
*Communications Assistance for Law Enforcement Act, an act by the US Congress to facilitate wiretapping of U.S. domestic telephone and Internet traffic
*Commission on Accreditation for Law Enforcement Agencies, a private accredit ...
(a major commercial avenue in the center of
Bucharest
Bucharest ( , ; ro, București ) is the capital and largest city of Romania, as well as its cultural, industrial, and financial centre. It is located in the southeast of the country, on the banks of the Dâmbovița River, less than north of ...
). The show airs two times a week, on Tuesday and Wednesday, while the international version is still shown on other weekdays. The graphic is similar to that of the Italian version.
Main Romanian hosts for MTV România are Ella Voineag, VJ Oana, Laura Cosoi and DJ Dox. Some of the former hosts of the channel are Diana Munteanu, Liviu Stanciu, Cristina Cepraga, DJ Wanda, VJ Raru (Cornel Moraru), Mircea Zara, Raluca Balajel, Marian Nedelcu and Radu Vâlcan.
MTV Romania Music Awards
MTV România held between 2002 and 2007, in a different city, an award show (similar to the
MTV Video Music Awards
The MTV Video Music Awards (commonly abbreviated as the VMAs) is an award show presented by the cable channel MTV to honour the best in the music video medium. Originally conceived as an alternative to the Grammy Awards (in the video category) ...
) aimed at the Romanian music industry with special guests from abroad. Among the international artists that attended the show are
Sugababes,
Scooter,
Kevin Lyttle,
Kosheen,
Laura Pausini
Laura Pausini (; born 16 May 1974) is an Italian singer. She rose to fame in 1993, winning the newcomer artists' section of the 43rd Sanremo Music Festival with her debut single "La solitudine", which became an Italian standard and an internat ...
,
Uniting Nations
Uniting Nations are a British dance music act formed in Liverpool in 2004. They achieved chart success across Europe. The act was originally made up of Paul Keenan and Daz Sampson as band members, songwriters and producers. After their 2005 hi ...
, Dina Vass,
Sylver
The Sylver (SYstème de Lancement VERtical) is a vertical launching system (VLS) designed by DCNS and introduced in 2001.
Specifications
The basic unit of Sylver VLS is an eight-cell module fitted with two rows of 56 cm. missile cells surroundi ...
,
Pachanga and others. The show was held three times in Bucharest, one time in Cluj-Napoca and Sibiu and is usually held during June.
References
External links
MTV RomâniaTotal Request Live România
{{DEFAULTSORT:MTV Romania
MTV channels
Television channels and stations established in 2002
Television channels and stations disestablished in 2019
2002 establishments in Romania
2019 disestablishments in Romania
Defunct television channels in Romania
Music organizations based in Romania