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''Mountain Biking UK'' (often shortened to ''MBUK'') is a
British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, ...
mountain biking Mountain biking is a sport of riding bicycles off-road, often over rough terrain, usually using specially designed mountain bikes. Mountain bikes share similarities with other bikes but incorporate features designed to enhance durability and pe ...
magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...
. It is published by Our Media, an
Immediate Media Immediate Media Company Limited (styled as Immediate Media Co) is a British multinational publishing house that currently publishes a significant range of titles, including ''Radio Times, BBC Top Gear, BBC Good Food'' and a host of others. In H ...
group company, and is currently the UK's best-selling mountain bike
magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...
, with a circulation of 23,322 (ABC: Jan – Dec 2021).


History and profile

''MBUK'' was launched in 1988 by Pacificon Limited. It was edited by Tym Manley, who remained editor at large until 2009. Chris Turner, M.D. and Publisher, sold the title to Chris Anderson of Future Publishing in 2010 for an undisclosed amount of money, and in 2014, former-owner
Future plc Future plc is an international multimedia company established in the United Kingdom in 1985. The company has over 220 brands that span magazines, newsletters, websites, and events in fields such as video games, technology, films, music, photogr ...
sold all its sports and crafts titles to
Immediate Media Company Immediate Media Company Limited (styled as Immediate Media Co) is a British multinational publishing house that currently publishes a significant range of titles, including ''Radio Times, BBC Top Gear, BBC Good Food'' and a host of others. In H ...
, including the ''MBUK'' title. In 2021, the cycling titles were moved under the umbrella of the
Immediate Media Immediate Media Company Limited (styled as Immediate Media Co) is a British multinational publishing house that currently publishes a significant range of titles, including ''Radio Times, BBC Top Gear, BBC Good Food'' and a host of others. In H ...
-owned Our Media Ltd. The current editor is James Costley-White. There are currently 13 issues a year, and the magazine has a policy of including regular 'covermount' gifts such as stickers, gloves and socks. ''MBUK'' covers all mountain biking disciplines; trail riding, downhill, cross-country, dirt jumping, trials, freeriding and 4X. Since 1989, ''MBUK'' has carried the cartoon strip, ''Mint Sauce'', which covers the tales of a mountain-biking sheep and his friends. In July 2006, ''MBUK'' released its 200th issue. To mark the occasion, Cedric Gracia (leading French downhill and 4X racer) was guest editor. In May 2008, ''MBUK'' released its 20th anniversary issue, issue #225. It came with eight free gifts and a fold-out front cover of
Steve Peat Steve Peat (born 17 June 1974 in Chapeltown, South Yorkshire), nicknamed "Sheffield Steel" or more commonly just "Peaty", is a professional downhill mountain biker who was born and lives in Chapeltown, Sheffield, England. Prior to his career as ...
. In October 2021, ''MBUK'' released its 400th issue.


Team MBUK

Along with co-sponsors such as
Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine given ...
, Santa Cruz and
Fox Racing Fox Racing is an American extreme sports (primarily motocross and mountainbiking), protective equipment and lifestyle clothing brand founded in 1974. Fox is owned by Vista Outdoor. History The early histories of Fox Racing and Fox Racing Shox w ...
, the magazine operated a successful professional mountain bike team from the mid-1990s until the mid-2000s, including riders of the calibre of
Steve Peat Steve Peat (born 17 June 1974 in Chapeltown, South Yorkshire), nicknamed "Sheffield Steel" or more commonly just "Peaty", is a professional downhill mountain biker who was born and lives in Chapeltown, Sheffield, England. Prior to his career as ...
,
Scott Beaumont Scott Beaumont (born 2 June 1978), nicknamed Boom Boom, is an English pro mountain bike racer, specialising in the disciplines of downhill and fourcross. He lives in the UK. Beaumont was born in Northallerton, Yorkshire in 1978. He started rac ...
, Rob Warner and Will Longden and competing in the
UCI Mountain Bike World Cup The UCI Mountain Bike World Cup is a multi-round mountain bike racing series that is sanctioned by the Union Cycliste Internationale. The first World Cup series – which was composed of cross-country events – was held in 1989. The Downhill Wo ...
.


References


External links

* 1988 establishments in the United Kingdom Sports magazines published in the United Kingdom Cycling magazines published in the United Kingdom Magazines established in 1988 Mountain biking magazines Mass media in Bristol {{UK-mag-stub