Love Hearts

Love Hearts are a type of confectionery manufactured by Swizzels Matlow in the United Kingdom. They are hard, tablet-shaped sweets in various fruit flavors featuring a short, love-related message on one side of the sweet. They are an updated version of Victorian-era Conversation Lozenges.

Sensation in mouth

On chewing, the sweet quickly disintegrates into a powdery, starchy consistency.

Flavors

Love Hearts currently come in six flavors, each associated with a color (listed from weakest to strongest flavor):..

#White (a plain, sherbet-like, slightly tart vanilla flavor)
#Yellow (a sherbet-like flavor with a distinct sharp lemon aftertaste)
#Green (a slight lime flavor with a sherbet-like aftertaste)
#Orange (a sweet flavor with a slight orange aftertaste)
#Purple (an unusual, slightly perfumed berry-like flavor with a strong aftertaste)
#Red (cherry flavor)

Appearance

The sweets are circular, approximately in diameter, and in height (including the embossed decorations). Both sides are embossed with a decoration, the rear with a large outline of a heart and the front with the message within an outline of a heart. On the front of the sweet the embossing is highlighted with a red coloring.

The main body of the sweet is colored in one of the 7 colors: white, yellow, orange, green, purple, red or a plain color. Especially for the darker red and purple colorings, this coloring is somewhat blotchy.

Messages

There are many different messages which can be found on the front of the sweet, most of which are love-related. The message is written in capitals in a sans serif font of varying size. The font is scaled and sometimes stretched out of proportion to fit the available space.

Examples

There are many messages (it is uncommon to find more than 3 repeats in a packet of 20). These include:

The messages have been updated many times, for example:
* Addition of phrases including modern technology - e.g. " Fax Me", " Email Me", "Call me" and " Page Me".
* Addition of phrases in " SMS language" typical of SMS messages - e.g. "Luv U 24/7"
* Addition of emoji faces

Unusual messages

Most messages are written in simple horizontal, centrally aligned lines. There are some exceptions to this rule, including the phrase "I Surrender", where the word surrender has been written in an arc around the lower inside edge of the heart outline.

The " Just Say No" message has an unclear layout, appearing to read "Just say No".

Wayne and Coleen Rooney had personalized sweets made for their wedding in the summer of 2008 which read "Wayne and Coleen". Special edition Love heart packs were launched for Prince William and Kate Middleton's wedding in 2011.

A competition was held by Swizzels Matlow Ltd for 10 new messages to be put on Love Hearts; the winning entries (announced on 22 July 2008) were "Think Pink", "Joyful Jo", "Granny P", "Me Julie Best Mum", "Juicy Jessie", "I Luv Alan", "Happy Harry", "Heart Baby", "Kin of U Home", and "Mermaid Eloise". These sweets first appeared in packs in September 2008.

Packaging

Love Hearts are packaged and typically sold in tubular packs of 20 (which are in turn boxed in packs of 50 for wholesale). The packaging is a clear plastic wrap (twisted at both ends) wrapped in a paper label. Alternative package sizes are available under special circumstances, such as the 2006 "silver love heart" competition, where the packet size was temporarily increased. Different sizes have also been released, including giant and small Love Hearts.

The label depicts the phrase "Love Hearts" bordered by two rows of stylized love hearts. It also carries a barcode, an ingredients list and the best before date. The sweets on the label currently carry the messages:

and have emojis among them.

The colors of the sweets on the label do not correspond to the colors found within the packet:
*Label colors: white, yellow, peach (light orange), green and blue
*Actual colors: white, yellow, orange, green, purple and red

The shelf life (indicated by the best before date) is approximately a year and a half.

History

Production of Love Hearts began in 1954, 26 years after the formation of Swizzels Ltd. The company was initially in factory premises at Star Lane, Canning Town, London, moving later that year to the larger premises at Drivers Avenue, Plaistow, London. During the Blitz in 1940, production relocated to a disused textile mill in New Mills, Derbyshire, where it has stayed to this day.

Production method

Production of Love Hearts has changed little since 1933, although it has become more mechanized and less labor-intensive. The production is a pressed tablet method, similar to many pharmaceutical products (see tablet for the medicine production process).

# Granulated sugar is ground to a very fine powder.
#The sugar is separated into lines for each flavor of Love Heart.
#Colors, flavorings, and the other ingredients (all fine powders) are added and mixed.
#The mixture is fed into a tablet machine where it is compressed under high pressure into a tablet. This is the stage where the message is imprinted onto the front of the love heart, depending on the mold used for pressing.
#The highlights on the front are "painted".
#The different colors and flavors are randomly mixed, then packaged.

Ingredients

Sugar, Acidity Regulators: Malic Acid, Tartaric Acid; sodium bicarbonate, stearic acid, Modified starch, E470b, Anti-Caking Agent: Magnesium Carbonate; Flavourings, Colors: E100 ( turmeric or curcumin), E104 ( Quinoline Yellow WS), E110 ( Sunset Yellow FCF), E122 ( Azorubine), E124 ( Ponceau 4R), E129 ( Allura Red AC), E132 ( Indigo carmine), Elderberry Extract.

Whatevers

UK supermarket Asda produce a brand of sweets called 'Whatevers', in the style of Love Hearts, but with a range of British colloquial terms. The sweets are also manufactured by Swizzels Matlow.

See also

* Sweethearts (the US equivalent)
* List of confectionery brands

References

{{reflist

External links

Official Swizzels Maltow Ltd. WebsiteOfficial Love Hearts Website

Swizzels Matlow brands
Products introduced in 1933
Brand name confectionery