"Louder" is the debut single by British

girl group A girl group is a music act featuring several female singers who generally harmonize together. The term "girl group" is also used in a narrower sense in the United States to denote the wave of American female pop music singing groups, many of who ...

Parade A parade is a procession of people, usually organized along a street, often in costume, and often accompanied by marching bands, float (parade), floats, or sometimes large balloons. Parades are held for a wide range of reasons, but are usually ce ...

, which was released on 13 March 2011. It debuted at number ten on the

UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...

, and also peaked at number 41 in Ireland. The music video was filmed in an old house, with a girly house party, which went on in to the street with fireworks, it was directed by Emli Nava. The song was used in a

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make up advert.

Critical reception

The song received mixed to positive reviews from the music critics. Lewis Corner of

Digital Spy Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its launch in 1999, Digital Spy has focused on entertainment news related to television programmes, ...

said about ''Louder'': 'A winning mix of insistent beats, pinches of piano and choppy synths, all topped off with a nursery rhyme-style chant of "Turn it up boy, boy, turn it up boy…", 'Louder' bubbles with modern pop fun, but does it offer anything we haven't heard before? Put it this way - The Saturdays needn't worry about eBaying off their Mulberry handbags just yet.' He awarded the song three stars.

Music video

The music video shows the members of Parade having fun at a girly house party, and in the end they take the party to the streets where they are accompanied by some fireworks. The video was directed by

Emil Nava Emil William Capper Nava (born 29 March 1985) is a British music video director. After leaving school at 16, Emil started his career as a chef. He shot to fame after directing Jessie J's song " Do It Like A Dude". He has since directed over 1 ...

Live performances

While Parade are touring, Louder was part of a set list of songs including a cover of Cee Lo Green's

Forget You "Fuck You" (stylized as "Fuck You!" or "F**k You!"), known as "Forget You" or "FU" for the clean versions, is a song by American recording artist CeeLo Green. It was written as a collaboration among Green, Bruno Mars, the Smeezingtons, and Br ...

, a song called Rollercoaster, and an original acoustic song called Rokstar performed by the group, as well as their song Perfume, which has been confirmed as their second single. Their first T.V. performance of Louder was on the National Lottery. Their second major T.V. performance was at the launch of the

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alongside other performers including

Russell Kane Russell Kane (born Russell David Anthony Grineau; 19 August 1975) is an English writer, comedian, and actor. He has 4 times been nominated at the Edinburgh Comedy Awards, winning the Best Comedy Show award in 2010. Although known mainly for st ...

and

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. The group debuted the track while there were supporting a number of celebrities including

Alexandra Burke Alexandra Imelda Cecelia Ewen Burke (born 25 August 1988) is a British singer, songwriter and actress. She won the fifth series of the British television series ''The X Factor'' in 2008, and has been signed to Epic Records, RCA Records and Syc ...

Shakira Shakira Isabel Mebarak Ripoll ( , ; born 2 February 1977), professionally known by the mononym Shakira, is a Colombian singer and songwriter. Born and raised in Barranquilla, she has been referred to as the " Queen of Latin Music" and is ...

Ellie Goulding Elena Jane Goulding ( ; born 30 December 1986) is an English singer and songwriter. Her career began when she met record producers Starsmith and Frankmusik, and she was later spotted by Jamie Lillywhite, who became her manager and Artists and ...

and

Shayne Ward Shayne Thomas Ward (born 16 October 1984) is an English actor and singer. He rose to fame as the winner of the second series of ''The X Factor''. His debut single, "That's My Goal", was released in the United Kingdom on 21 December 2005 an ...

Track listing

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EP track list: #"Louder" (2:53) #"Louder" ( Wideboys Cut Up remix edit) (3:24) #"Louder" (Wideboys Remix) (6:54) #"Louder" (Steve Smart & Westfunk remix) (5:24)

Charts

Release history

References

2010 songs 2011 debut singles Parade (band) songs Songs written by Alan Sampson Songs written by Kuk Harrell Asylum Records singles {{2011-single-stub