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Loreto is a city and municipal seat of
Loreto Municipality, Baja California Sur Loreto () is a municipality of the Mexican state of Baja California Sur. It was created in 1992 from the partition of the neighboring Comondú Municipality. The municipal seat is in the town of Loreto, which was the former capital of Las Califo ...
, on the West Coast of Mexico. Located on the
Gulf of California The Gulf of California ( es, Golfo de California), also known as the Sea of Cortés (''Mar de Cortés'') or Sea of Cortez, or less commonly as the Vermilion Sea (''Mar Bermejo''), is a marginal sea of the Pacific Ocean that separates the Baja C ...
, the city had a population of 20,385 inhabitants in 2019. Loreto is a regional economic and cultural center, as well as a major
tourist destination A tourist attraction is a place of interest that tourists visit, typically for its inherent or an exhibited natural or cultural value, historical significance, natural or built beauty, offering leisure and amusement. Types Places of natural b ...
on the Baja California Peninsula. Loreto was founded in 1697, when
Juan María de Salvatierra Juan María de Salvatierra, S.J., (November 15, 1648 – July 17, 1717) was a Catholic missionary to the Americas. Life history Salvatierra was born Gianmaria Salvatierra in Milan, then the capital of the Duchy of Milan, a part of the Holy Roma ...
founded Misión de Nuestra Señora de Loreto Conchó. The city served as the capital of
Province of the Californias Province of Las Californias ( Spanish: ''Provincia de las Californias'') was a Spanish Empire province in the northwestern region of New Spain. Its territory consisted of the entire U.S. state of California, a vast portion of Nevada, Utah, Arizon ...
until 1777, when the capital moved to
Monterey, California Monterey (; es, Monterrey; Ohlone: ) is a city located in Monterey County on the southern edge of Monterey Bay on the U.S. state of California's Central Coast. Founded on June 3, 1770, it functioned as the capital of Alta California under bo ...
. Loreto continued to serve as the capital of Baja California until 1829. The city grew rapidly in the 20th century and is today a major tourist destination and regional hub.


History

Loreto was the first Spanish colonial settlement of the
Viceroyalty of New Spain New Spain, officially the Viceroyalty of New Spain ( es, Virreinato de Nueva España, ), or Kingdom of New Spain, was an integral territorial entity of the Spanish Empire, established by Habsburg Spain during the Spanish colonization of the Ame ...
on the Baja California Peninsula. The town was founded in 1697 by Jesuit missionaries, who found a steady spring of fresh water on this site, as the
Misión Nuestra Señora de Loreto Misión may refer to: * Misión, Baja California Sur * Misión, Sonora * La Misión (Rancho La Misión), Coahuila * La Misión, Coahuila * La Misión, Hidalgo * La Misión (Misión), Tamaulipas * La Misión (Mision), Tamaulipas * La Misión, Sinaloa ...
. The Jesuits were expelled in 1767, and control of the Baja California missions was given to the
Franciscans , image = FrancescoCoA PioM.svg , image_size = 200px , caption = A cross, Christ's arm and Saint Francis's arm, a universal symbol of the Franciscans , abbreviation = OFM , predecessor = , ...
. In 1769, the Franciscans were ordered to turn over the Baja missions to the
Dominican Order The Order of Preachers ( la, Ordo Praedicatorum) abbreviated OP, also known as the Dominicans, is a Catholic mendicant order of Pontifical Right for men founded in Toulouse, France, by the Spanish priest, saint and mystic Dominic of C ...
and accompany the expedition of
Gaspar de Portolá Gaspar de Portolá y Rovira (January 1, 1716 – October 10, 1786) was a Spanish military officer, best known for leading the Portolá expedition into California and for serving as the first Governor of the Californias. His expedition laid the ...
to establish new missions in the unexplored northern frontier that became
Alta California Alta California ('Upper California'), also known as ('New California') among other names, was a province of New Spain, formally established in 1804. Along with the Baja California peninsula, it had previously comprised the province of , but ...
. The expedition departed from Loreto on March 24, 1769. The town served as the capital of the province of Las Californias from its founding until the capital was moved to
Monterey Monterey (; es, Monterrey; Ohlone: ) is a city located in Monterey County on the southern edge of Monterey Bay on the U.S. state of California's Central Coast. Founded on June 3, 1770, it functioned as the capital of Alta California under bo ...
on February 3, 1777. In 1768, the province had been split into
Alta California Alta California ('Upper California'), also known as ('New California') among other names, was a province of New Spain, formally established in 1804. Along with the Baja California peninsula, it had previously comprised the province of , but ...
(today's U.S. state of California) and Baja California. At first, the two provinces continued with a single governor. Later, the town became the headquarters for the Lieutenant Governor of California Viejo (the province of Baja California). The Municipality was created in 1992 and Loreto citizens elected their first Mayor (Municipal President) in 1993. The
Federal Electoral Institute The Instituto Nacional Electoral (INE) (English for ''National Electoral Institute'') (formerly Federal Electoral Institute (, IFE)) is an autonomous, public agency responsible for organizing federal elections in Mexico, that is, those relate ...
, as of February 3, 2008, recorded 9,073 registered voters for the Municipality of Loreto.


Geography

Loreto is located on the east coast of the Baja California Peninsula, at 26º00'46" N 111º20'36" W. It is bordered on the east by the
Gulf of California The Gulf of California ( es, Golfo de California), also known as the Sea of Cortés (''Mar de Cortés'') or Sea of Cortez, or less commonly as the Vermilion Sea (''Mar Bermejo''), is a marginal sea of the Pacific Ocean that separates the Baja C ...
, on the west by the Transpeninsular Highway, and on the south by the Arroyo Loreto, a dry creek bed that only fills with water after a heavy rainfall. The city is built on relatively flat land with an average elevation is above sea level. "La Giganta" Mountain Range ("
Sierra de la Giganta The Sierra de la Giganta is a mountain range of eastern Baja California Sur state, located on the southern Baja California Peninsula in northwestern Mexico. It is a mountain range of the Peninsular Ranges System, which extends from Southern Cal ...
") lies to the west, extending along the center of the state of Baja California Sur, parallel to the gulf coast. The geology and topography of the Loreto region, extending from Bahía Concepción to Agua Verde, is a coastal belt consisting "mainly of a narrow belt of ridges, valleys, and pediments adjacent to the escarpment, low- to moderate-elevation ranges transverse to the coast, and narrow coastal plains". The city is a
tourist Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. The World Tourism Organization defines tourism ...
resort, catering mostly to American travelers, with daily flights from
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the ...
to Loreto International Airport. Many American tourists enjoy fishing in "pangas" for "dorado" (
Mahi-mahi The mahi-mahi () or common dolphinfish (''Coryphaena hippurus'') is a surface-dwelling ray-finned fish found in off-shore temperate, tropical, and subtropical waters worldwide. Also widely called dorado (not to be confused with '' Salminus bras ...
or Dolphin Fish). Local restaurants willingly prepare the daily catch of the tourists. Loreto has a museum that coexists alongside the historic, but still active, parish. Loreto has active sister city relationships with the California cities of
Hermosa Beach Hermosa Beach (''Hermosa'', Spanish for "Beautiful") is a beachfront city in Los Angeles County in the U.S. state of California, United States. Its population was 19,728 at the 2020 U.S. Census. The city is located in the South Bay region of ...
, Cerritos, and Ventura.


Climate

Loreto has a tropical desert climate which is hot and humid, with abundant sunshine (desert with some rainfall in summer). The median temperature is . The temperatures are hot from June through October. Summer days have highs around and high humidity. According to the National Meteorological Service, Loreto's highest official temperature reading of was recorded on July 2, 2006; the lowest temperature ever recorded was on December 15, 1987. In spring season, the temperatures are moderate and temperate. Autumn and winter months are usually windy. From January to March, winds blow from the NW (night hours) and the North (day hours), the rest of the year, the winds blow usually from the West. Loreto's yearly precipitation is low; averaging about . The wettest months are August and September, when there are occasional short-lived rainfalls. One concern for Loreto is the Pacific hurricane season, which runs from June 1 to November 30, and some times causes heavy rainfall and floods in the area. The last time the town area was hit by a hurricane was on September 2 and 3, 2006, when the hurricane John hit the Baja California Peninsula.


Demographics

According to
INEGI The National Institute of Statistics and Geography (INEGI by its name in es, Instituto Nacional de Estadística, Geografía e Informática) is an autonomous agency of the Mexican Government dedicated to coordinate the National System of Stat ...
, the 2015 city population was 18,535 people with 2565 households, with 77.67% male and 22.32% female householders. The population is young: 29.75% are from 0 to 14 years of age, 19.19% from 15 to 24, and only 6.42% are 60 years of age or older. For every 100 females there are 102.5 males, and for every 100 females age 18 and over, there are 100.5 males. The Municipality of Loreto (which includes Nopoló, Puerto Escondido, San Javier and the rest of the little villages from the coast and mountains) has a population of 21,071 people. Due to Loreto's small population and low immigration, large families are characteristic, and residents often have the same last name, a phenomenon also found in other state localities. The two largest families are the "Davis", predominating in the east of the city, along the beach ("Calle Davis" is a street with this last name), and the "Murillo", predominating in the south along the Arroyo Loreto, in the neighborhood known as "barrio del Muro", named after the retaining wall built to hold flood waters from the creek. Other large families are the Amador, the Arce, the Cota, the Higuera, the Romero and the Villalejo.


Culture

There are seven buildings in Loreto from the 18th to 20th century that are considered historical monuments by the federal government; the most important is the Mission of our Lady of Loreto at the start of El Camino Real ("The Royal Road"), an historic corridor that follows north along the ancient route of the Spanish missions, to its ending in Sonoma, California, USA. In the neighboring town of San Javier are five historical buildings, most importantly the Mission of Saint Francis Xavier ( Misión de San Francisco Javier), the best preserved mission in the peninsula. The ruins of Mission of San Bruno, the first mission of Baja California, founded in 1683 by Jesuit missionary explorer Padre
Eusebio Kino Eusebio Francisco Kino ( it, Eusebio Francesco Chini, es, Eusebio Francisco Kino; 10 August 1645 – 15 March 1711), often referred to as Father Kino, was a Tyrolean Jesuit, missionary, geographer, explorer, cartographer and astronomer born i ...
. It was ordered abandoned by the Spanish Crown two years later. It is located 20 kilometers north of Loreto. The Jesuit Missions Museum (''Museo de las Misiones Jesuíticas'') is located beside the Mission of our Lady of Loreto. It has a collection of religious art, weapons and tools from the 17th and 18th centuries that were used in the Spanish missions in Baja California. In the "La Giganta" mountains ("
Sierra de la Giganta The Sierra de la Giganta is a mountain range of eastern Baja California Sur state, located on the southern Baja California Peninsula in northwestern Mexico. It is a mountain range of the Peninsular Ranges System, which extends from Southern Cal ...
"), there are
cave paintings In archaeology, Cave paintings are a type of parietal art (which category also includes petroglyphs, or engravings), found on the wall or ceilings of caves. The term usually implies prehistoric origin, and the oldest known are more than 40,000 y ...
in canyons and rock shelters. The nearest sites to Loreto are "Cuevas Pintas" (15 km to the west) and "La Pingüica" (60 km to the north). Some of the cave paintings from the indigenous groups of Baja California have been added to UNESCO's list of world heritage sites.


Tourism


Events

* Fiestas de la Virgen de Loreto. The Our Lady of Loreto Festivities are celebrated on September 8. It's a series of religious, civic and cultural events. * Fiestas de la Fundación de Loreto. The foundation of the city is celebrated from October 19 to 25. It's one of the most important cultural events in the state. * Fiestas de San Javier. The festivities from December 1 to 3 are in honor of Saint Francis Xavier, patron saint from the neighbor town of San Javier. These festivities attract a lot of pilgrims from the peninsula. * Loreto 400. An off-road racing event that takes place in September. The course is a classic desert offroad race which route includes Comondú, San Javier and the old towns of La Giganta mountain range. * Loreto 300 milles. Off-road racing event. December.
Torneo de las Mision
Fishing Charity Tournament that started in 1993. The 2007 edition will be July 12–14. * Loreto Dorado International Fishing Tournament. Takes place in July. * Copa Dorado Tournament. State tournament in September. * Governor's Cup Fishing Tournament. May


Recreation

;Fishing Loreto has a reputation as an excellent sport fishing location. This is its main tourist attraction, as well as the main source of employment in the area, thus linking Loreto's economy closely to fishing. There are two well-defined fishing seasons: summer features "
dorado Dorado () is a constellation in the southern sky. It was named in the late 16th century and is now one of the 88 modern constellations. Its name refers to the dolphinfish (''Coryphaena hippurus''), which is known as ''dorado'' in Spanish, alt ...
" and species like
marlin Marlins are fish from the family Istiophoridae, which includes about 10 species. A marlin has an elongated body, a spear-like snout or bill, and a long, rigid dorsal fin which extends forward to form a crest. Its common name is thought to der ...
( black marlin,
Atlantic blue marlin The Atlantic blue marlin (''Makaira nigricans'') is a species of marlin endemic to the Atlantic Ocean. It is closely related to, and usually considered conspecific with, the Indo-Pacific blue marlin, then simply called blue marlin. Some authori ...
, striped marlin) and
sailfish The sailfish is one or two species of marine fish in the genus ''Istiophorus'', which belong to the family Istiophoridae (marlins). They are predominantly blue to gray in colour and have a characteristically large dorsal fin known as the s ...
, which are ideal for fly fishing; winter fishing features " yellow tail" (jurel) and other species that usually are deep in the sea rocks. In addition to these seasonal species, Loreto's waters are home to other species like snapper and seabass, which are found all year long. Thanks to this abundance, Loreto has been home of several
IGFA The International Game Fish Association (''IGFA'') is the leading authority on angling pursuits and the keeper of the most current World Record fishing catches by fish categories. Fishermen who are sport fishers are careful to follow their strin ...
records. The two "foundations" of Loreto's sport fishing are the "dorado" and the "yellow tail" (''Seriola lalandi dorsalis''). The dorado is the emblematic species of Loreto's warm waters, its season beginning in late May, peaking from July to September, and ending in November, with two important tournaments, in July and September. The yellow tail is one of the strongest species; its season begins in November, peaks from March to April, and comes to an end in late May.


Government

The city of Loreto is the seat of the
Municipality A municipality is usually a single administrative division having municipal corporation, corporate status and powers of self-government or jurisdiction as granted by national and regional laws to which it is subordinate. The term ''municipality ...
of Loreto, which is governed by a City Council (
Ayuntamiento ''Ayuntamiento'' ()In other languages of Spain: * ca, ajuntament (). * gl, concello (). * eu, udaletxea (). is the general term for the town council, or ''cabildo'', of a municipality or, sometimes, as is often the case in Spain and Latin Amer ...
), consisting of a Mayor or
Municipal President A ''presidente municipal'' (English: "municipal president") is the chief of government of municipios in Mexico. This title was also used in the Philippines under the Spanish and American colonization; it is comparable to a mayor of the town or city ...
(Presidente Municipal), a
Syndic Syndic (Late Latin: '; Greek: ' – one who helps in a court of justice, an advocate, representative) is a term applied in certain countries to an officer of government with varying powers, and secondly to a representative or delegate of a universi ...
(Síndico), and six City Councilors (Regidores), all eight elected by direct popular vote for a mandatory single
term limit A term limit is a legal restriction that limits the number of terms an officeholder may serve in a particular elected office. When term limits are found in presidential and semi-presidential systems they act as a method of curbing the potential ...
of three years. The Mayor is a voting member of the council, and as head of the public municipal administration is directly responsible for actual implementation of the City Council's decisions, somewhat analogous to a
City Manager A city manager is an official appointed as the administrative manager of a city, in a " Mayor–council government" council–manager form of city government. Local officials serving in this position are sometimes referred to as the chief ex ...
. The Mayor of Loreto is Darryn Murphy, whose term runs until April 2021. The Syndic (or Trustee), also a voting member, is responsible for the legal representation of both the council itself and of the municipal government more generally, and monitors municipal assets and supervises public servants conduct, similar to a US
Inspector General An inspector general is an investigative official in a civil or military organization. The plural of the term is "inspectors general". Australia The Inspector-General of Intelligence and Security (Australia) (IGIS) is an independent statutory o ...
. The other six City Councilors are voting members whose principal function is analysis and overall direction, rather than direct implementation of the council's decisions. The Mayor is represented at the community action level by seven subdelegates (Subdelegados Municipales), who are appointed by the City Council to perform certain functions: presently serving are Agua Verde, San Javier, Ligüi, Colonia Zaragoza, San Nicolás, Tembabiche, and San Juan.


Education

The city has two public schools of superior studies: * Th
Regional Center of Normal Education "Marcelo Rubio Ruiz"
(CREN) is an undergraduate school of education that offers two bachelor's degree programs in education and in special education. * The
Autonomous University of Baja California Sur The Autonomous University of Baja California Sur (in es, Universidad Autónoma de Baja California Sur, UABCS) is a Mexican public university based in the state of Baja California Sur Baja California Sur (; 'South Lower California'), officiall ...
(UABCS) Loreto campus offers two bachelor's degree programs i
alternative tourism
and i
political science and public administration
The Catholic private school Colegio Calafia offers one associate degree in commerce High school students (10th to 12th grade) are served by two public schools: * Centro de Estudios de Bachillerato * Colegio de Bachilleres (former Preparatoria Federal por Cooperación "Manuel Davis Ramírez") Middle school students (7th to 9th grade) are served by two public schools: * Escuela Secundaria Estatal "Benito Juárez" * Escuela Secundaria Estatal "Modesto Sánchez Mayón" Elementary school students (1st to 6th grade) are served by six public schools and one catholic private school. There are five kindergarten schools. Boarding School Number 8

serves children from the mountain villages who attend school, away from their homes and families. It serves approximately sixty five students.


Transport

The city is served by Loreto International Airport, offering domestic flights on carriers Volaris and Calafia. It is also one of the few places to get aviation fuel in the Baja area. International service is currently provided by
Alaska Airlines Alaska Airlines is a major American airline headquartered in SeaTac, Washington, within the Seattle metropolitan area. It is the sixth largest airline in North America when measured by fleet size, scheduled passengers carried, and the nu ...
and
Horizon Air Horizon Air Industries, Inc., operating as Horizon Air, is an American regional airline based in SeaTac, Washington, United States. Horizon Air and its sister carrier Alaska Airlines are subsidiaries of Alaska Air Group, and all Horizon-ope ...
to
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the wor ...
. Beginning in 2015,
WestJet WestJet Airlines Ltd. is a Canadian airline headquartered in Calgary, Alberta, near Calgary International Airport. It is the second-largest Canadian airline, behind Air Canada, operating an average of 777 flights and carrying more than 66,130 ...
has also offered seasonal weekly direct flights to
Calgary Calgary ( ) is the largest city in the western Canadian province of Alberta and the largest metro area of the three Prairie Provinces. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806, maki ...
.
American Airlines American Airlines is a major US-based airline headquartered in Fort Worth, Texas, within the Dallas–Fort Worth metroplex. It is the largest airline in the world when measured by fleet size, scheduled passengers carried, and revenue passenge ...
has announced seasonal service to both Phoenix PHX and Dallas Ft. Worth DFW starting in 2021


References


2010 census tables: INEGI
Instituto Nacional de Estadística, Geografía e Informática * Morales Polo, Sergio, ''THE MISSION OF SAN JAVIER''. A beautiful link of Jesuit Missions chain in the Royal Road of the Californias. Edit. Londó, México 2007


Further reading

* Ann O'Neil and Don O'Neil (2001),
Loreto, Baja California: First Mission and Capital of Spanish California
', Tio Press, . * Alan Axelrod, David Axelrod and Aaron Bodansky (2007),
Best Guide: Loreto
', Loreto, Baja California Sur, Mexico; . * Brett Alan Wyatt (2005),

', Riley Books, .
Conservación del Territorio Insular Mexicano, A.C.

Estudio socioeconómico de las comunidades costeras El Juncalito, Ligui, Ensenada Blanca y Agua Verde, Municipio de Loreto, B.C.S.
' * Hiking Loreto,Hikes, Walks and Explorations in Loreto and the Sierra Giganta (2019) Fourth Edition; DeeDee Kelly, Dave Kelly and Ed Nugent. *
Miguel León-Portilla Miguel León-Portilla (22 February 1926 – 1 October 2019) was a Mexican anthropologist and historian, specializing in Aztec culture and literature of the pre-Columbian and colonial eras. Many of his works were translated to English and he was ...
(1997), ''Loreto's key role in the early history of the Californias (1697–1773)'', California Mission Studies Association, OCLC 37842990. * Paul Gangster, Oscar Arizpe and Antonina Ivanova (2007), ''Loreto - The future of the first capital of the Californias'', * Sergio Morales Polo (1993), ''Loreto : some relevant facts about the history of the keystone of California culture'', Editorial Londó, OCLC 39034134.
Nicole Dyan Peterson
(2005)

Ph.D. dissertation, UCSD, OCLC: 64507505. * ''Loreto: Baja California, Mexico fishing chart and guide'' (1999)
Baja "Directions", Inc.
, .


External links

* {{Baja California Sur Populated places in Baja California Sur Loreto Municipality (Baja California Sur) Port cities and towns on the Mexican Pacific coast Pueblos Mágicos Populated places established in 1697 1697 establishments in New Spain Gulf of California Municipality seats in Baja California Sur