The London Press Exchange was founded in 1892 by

Frederick Higginbottom Frederick James Higginbottom (21 October 1859 – 12 May 1943) was a British journalist and newspaper editor. The son of a mathematics tutor, Higginbottom was born in Accrington, Lancashire. He began his career as a journalist with the ''So ...

and Reginald J.Sykes, becoming a significant Government advertising agency during World War II. It merged with the

Leo Burnett Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th cent ...

agency in 1969. The agency also produced promotional work for the 1921 film '' Elsie and the Brown Bunny'', and advertising posters for the 1951

Festival of Britain The Festival of Britain was a national exhibition and fair that reached millions of visitors throughout the United Kingdom in the summer of 1951. Historian Kenneth O. Morgan says the Festival was a "triumphant success" during which people: ...

. On 5 November 1946, the Market Research Society was created in the London Press Exchange offices.

Notable people

(1859 - 1943) co-founder * Keith Lucas (d.2012) who became director of the

British Film Institute The British Film Institute (BFI) is a film and television charitable organisation which promotes and preserves film-making and television in the United Kingdom. The BFI uses funds provided by the National Lottery to encourage film production, ...

Keith Lucas
, ''The Telegraph'', 26 Apr 2012 * William Stewart (b. 1886 Greenwich), Director *

Howard Thomas Howard Thomas CBE (5 March 1909 – 6 November 1986) was a Welsh radio producer and television executive. Early career Thomas began his career typing invoices for a firm of wire-drawers in Manchester. While doing that job, he taught himself to ...

(1909—1986) worked in the commercial radio section *

Mark Abrams Mark Abrams (27 April 1906 – 25 September 1994) was a British social scientist and market research expert who pioneered new techniques in statistical surveying and opinion polling. Background and education Mark Abrams was born Max Alexander ...

(1906-1994) led its research function in the 1930s doing ground breaking studies

Bibliography

London Press Exchange
at the National Archives
Visit of The Institute to the London Press Exchange Limited
, ''Journal of the Royal Statistical Society'', Series D (The Statistician), Vol. 13, No. 1 (1963), pp. 47–53, Published by Wiley-Blackwell
Material
at the Museum of London *
A Letter from the London Press Exchange
, bbc.co.uk, retrieved 17 August 2012
London Press Exchange
at Google News archives

References

{{Authority control Mass media companies established in 1892 Defunct marketing companies of the United Kingdom Business services companies established in 1892 Mass media companies disestablished in 1969 1892 establishments in England 1969 disestablishments in England