Lo-Type (sometimes Lo-type, or Lo Type; originally Lo-Schrift) is a display

typeface A typeface (or font family) is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font. There are list of type ...

originally designed by

Louis Oppenheim Louis Oppenheim (1879–1936) was a German graphic artist, painter and type designer. Born in Coburg, Oppenheim studied in London from 1899 to 1906. He moved to Berlin and started his work as a graphic artist in 1910, signing his work with h ...

. Oppenheim named the font using his own initials which he also used to sign his work. Oppenheim designed the

avant-garde The avant-garde (; In 'advance guard' or ' vanguard', literally 'fore-guard') is a person or work that is experimental, radical, or unorthodox with respect to art, culture, or society.John Picchione, The New Avant-garde in Italy: Theoretical ...

Lo-Type for

Berthold Berthold or Berchtold is a Germanic given name and surname. It is derived from two elements, ''berht'' meaning "bright" and ''wald'' meaning "(to) rule". It may refer to: *Bertholdt Hoover, a fictional List_of_Attack_on_Titan_characters, character ...

during 1911–1914 under the influence of the emerging

modernist Modernism is both a philosophical and arts movement that arose from broad transformations in Western society during the late 19th and early 20th centuries. The movement reflected a desire for the creation of new forms of art, philosophy, an ...

era, thus participating in its outburst. In 1980, Oppenheim's Lo-Type was reintroduced with additional weights for phototypesetting by

Erik Spiekermann Erik Spiekermann (born 30 May 1947 in Stadthagen, Lower Saxony) is a German typographer, designer and writer. He is an honorary professor at the University of the Arts Bremen and ArtCenter College of Design. Biography Spiekermann studied art his ...

and is still in use today. In its extreme thick–thin contrast balanced with hearty roundness and humorous detail, Lo-Type was originally designed as a

display type A display typeface is a typeface that is intended for use at large sizes for headings, rather than for extended passages of body text. Display typefaces will often have more eccentric and variable designs than the simple, relatively restrained ...

for

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

poster A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both typography, textual and graphic elements, although a poster may be either wholly graphical or w ...

s and headlines. Typical of its time, it has an irregular outline which gives it a hand cut or ink painted feel. The large

x-height upright 2.0, alt=A diagram showing the line terms used in typography In typography, the x-height, or corpus size, is the distance between the baseline and the mean line of lowercase letters in a typeface. Typically, this is the height of the let ...

and intentionally idiosyncratic shapes make it particularly eye-catching and unique.

Sources

External links

MyFonts on Lo-Type
Berthold typefaces Display typefaces Letterpress typefaces Digital typefaces Typefaces and fonts introduced in 1914 {{typ-stub

See also

Sources

External links