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X-height
upright 2.0, alt=A diagram showing the line terms used in typography In typography, the x-height, or corpus size, is the distance between the baseline and the mean line of lowercase letters in a typeface. Typically, this is the height of the letter ''x'' in the font (the source of the term), as well as the letters ''v'', ''w'', and ''z''. (Curved letters such as ''a'', ''c'', ''e'', ''m'', ''n'', ''o'', ''r'', ''s'', and ''u'' tend to exceed the x-height slightly, due to overshoot; ''i'' has a dot that tends to go above x-height.) One of the most important dimensions of a font, x-height defines how high lowercase letters without ascenders are compared to the cap height of uppercase letters. Display typefaces intended to be used at large sizes, such as on signs and posters, vary in x-height. Many have high x-heights to be read clearly from a distance. This, though, is not universal: some display typefaces such as Cochin and Koch-Antiqua intended for publicity uses have low x ...
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ITC Garamond
Garamond is a group of many serif typefaces, named for sixteenth-century Parisian engraver Claude Garamond, generally spelled as Garamont in his lifetime. Garamond-style typefaces are popular to this day and often used for book printing and body text. Garamond's types followed the model of an influential typeface cut for Venetian printer Aldus Manutius by his punchcutter Francesco Griffo in 1495, and are in what is now called the Serif#Old-style, old-style of serif letter design, letters with a relatively organic structure resembling handwriting with a Quill pen, pen, but with a slightly more structured, upright design. Following an eclipse in popularity in the eighteenth and nineteenth century, many modern revival faces in the Garamond style have been developed. It is common to pair these with italic type, italics based on those created by his contemporary Robert Granjon, who was well known for his proficiency in this genre. However, although Garamond himself remains considere ...
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Typeface
A typeface (or font family) is a design of Letter (alphabet), letters, Numerical digit, numbers and other symbols, to be used in printing or for electronic display. Most typefaces include variations in size (e.g., 24 point), weight (e.g., light, bold), slope (e.g., italic), width (e.g., condensed), and so on. Each of these variations of the typeface is a font. There are list of typefaces, thousands of different typefaces in existence, with new ones being developed constantly. The art and craft of designing typefaces is called type design. Designers of typefaces are called type designers and are often employed by type foundry, type foundries. In desktop publishing, type designers are sometimes also called "font developers" or "font designers" (a typographer is someone who ''uses'' typefaces to design a page layout). Every typeface is a collection of glyphs, each of which represents an individual letter, number, punctuation mark, or other symbol. The same glyph may be used for ch ...
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Helvetica
Helvetica, also known by its original name Neue Haas Grotesk, is a widely-used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann. Helvetica is a neo-grotesque design, one influenced by the famous 19th-century (1890s) typeface Akzidenz-Grotesk and other German and Swiss designs. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and 1960s, becoming one of the most popular typefaces of the mid-20th century. Over the years, a wide range of variants have been released in different weights, widths, and sizes, as well as matching designs for a range of non-Latin alphabets. Notable features of Helvetica as originally designed include a high x-height, the termination of strokes on horizontal or vertical lines and an unusually tight spacing between letters, which combine to give it a dense, solid appearance. Developed by the ''Haas'sche Schriftgiesserei'' ( Haa ...
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Mrs Eaves
Mrs Eaves is a transitional serif typeface designed by Zuzana Licko in 1996. It is a variant of Baskerville, which was designed in Birmingham, England, in the 1750s. Mrs Eaves adapts Baskerville for use in display contexts, such as headings and book blurbs, through the use of a low x-height and a range of unusual combined characters or ligatures. Mrs Eaves was released by Emigre, a type foundry run by Licko and husband Rudy VanderLans, and has been joined by an 'XL' version for body text, as well as Mr Eaves, a sans-serif companion. Description Mrs Eaves is named after Sarah Eaves, the woman who became John Baskerville's wife. Like his typefaces, John Baskerville was, himself, a controversial character. As Baskerville was setting up his printing and type business, he hired Sarah Eaves as his live-in housekeeper; eventually, her husband Richard abandoned her and their five children, and Mrs Eaves became Baskerville's mistress and eventual helpmate with typesetting and print ...
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Cochin (typeface)
Cochin is a serif typeface designed by Georges Peignot for the Paris foundry G. Peignot et Fils (future Deberny & Peignot) in 1912. It is based on the copperplate engravings of 18th century French artist Charles-Nicolas Cochin, from whom the typeface also takes its name. The font has a small x-height with long ascenders. Georges Peignot also created the design Nicolas-Cochin as a looser variation in the same style. Characteristics With a very low x-height and delicate design, Cochin is described by Walter Tracy an example of a style of lettering and graphic design popular in the early twentieth century in several countries. Similar designs are Astrée and later Bernhard Modern and Koch-Antiqua, as well as several designs by Frederic Goudy such as Pabst and Goudy Modern. It had considerable success, for example becoming available on Monotype's hot metal typesetting system in the United States (Tracy describes this version as disappointing due to changes to the italic) an ...
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Impact (typeface)
Impact is a sans-serif typeface in the Sans-serif#Grotesque, industrial or grotesque style designed by Geoffrey Lee in 1965 and released by the Stephenson Blake foundry of Sheffield. It is well known for having been included in the core fonts for the Web package and distributed with Microsoft Windows since Windows 98. In the 2010s, it gained popularity for its use in image macros and other internet memes. Previously, video game franchise ''Call of Duty'' used Impact typeface for their logotype until June 2023. Design Lee was an advertising design director and designed Impact with posters and publicity material in mind. Its thick strokes, compressed letterspacing, and minimal interior counterform are specifically aimed, as its name suggests, to "have an impact". Impact has a high x-height, reaching nearly to three-quarters the capital line. Ascender (typography), Ascenders are short, and Descender (typography), descenders even shorter. With narrow Counter (typography), apertures ...
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Overshoot (typography)
In typeface design, the overshoot of a round or pointed letter (like O or A) is the degree to which it extends higher or lower than a comparably sized "flat" letter (like X or H), to achieve an optical effect of being the same size; it compensates for inaccuracies in human visual perception. Formally, overshoot is the degree to which capital letters go below the baseline or above the cap height, or to which a lowercase letter goes below the baseline or above the x-height. For example, the highest and lowest extent of the capital O will typically exceed those of the capital X. Although the extent of overshoot varies depending on the design and the designer, perhaps 1% to 3% of the cap or x-height is typical for O. Peter Karow's ''Digital Formats for Typefaces'' recommends 3% for O and 5% for A. Similar design Similar subtle adjustments to create an even appearance occur in other fields. For example, in the game of go, the stones In geology, rock (or stone) is any n ...
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International Typeface Corporation
The International Typeface Corporation (ITC) was a type manufacturer founded in New York in 1970 by Aaron Burns, Herb Lubalin and Edward Rondthaler. The company was one of the world's first type foundries to have no history in the production of metal type. It is now a wholly owned brand or subsidiary of Monotype Imaging. History The company was founded to design, license and market typefaces for filmsetting and computer set types internationally. The company issued both new designs and revivals of older or classic faces, invariably re-cut to be suitable for phototypesetting and later digital use and produced in families of different weights. Although it is claimed that the designers took care to preserve the style and character of the original typefaces, several ITC revivals, such as ITC Bookman and ITC Garamond in particular, have received criticism that the end result was related in name only to the original faces. Among the company's notable type designers was Ed Bengu ...
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Koch-Antiqua
Koch-Antiqua is a serif In typography, a serif () is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface ( ... typeface intended for decorative and Display type, display use, designed by Rudolf Koch and published by the Klingspor Type Foundry from 1922 onwards. It is a delicate face with a low x-height, intended for decorative printing rather than for extended body text. Koch-Antiqua was Koch's first Roman type, roman or "Antiqua" type (the kind generally used in western Europe, as opposed to blackletter writing) and achieved considerable attention both in Germany and abroad. It was exported under the names ''Locarno'' and ''Eve''. Walter Tracy described it as "a highly individual design" that "reveals the working of a fastidious mind and a skilful hand . . . perfectly suited to express in print the idea of elegance." ...
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Font
In metal typesetting, a font is a particular size, weight and style of a ''typeface'', defined as the set of fonts that share an overall design. For instance, the typeface Bauer Bodoni (shown in the figure) includes fonts " Roman" (or "regular"), "" and ""; each of these exists in a variety of sizes. In the digital description of fonts ( computer fonts), the terms "font" and "typeface" are often used interchangeably. For example, when used in computers, each style is stored in a separate digital font file. In both traditional typesetting and computing, the word "font" refers to the delivery mechanism of an instance of the typeface. In traditional typesetting, the font would be made from metal or wood type: to compose a page may require multiple fonts from the typeface or even multiple typefaces. Spelling and etymology The word ''font'' (US) or ''fount'' (traditional UK, CAN; in any case pronounced ) derives from Middle French ''fonte'', meaning "cast iron". The term re ...
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Lowercase
Letter case is the distinction between the letters that are in larger uppercase or capitals (more formally ''majuscule'') and smaller lowercase (more formally '' minuscule'') in the written representation of certain languages. The writing systems that distinguish between the upper- and lowercase have two parallel sets of letters: each in the majuscule set has a counterpart in the minuscule set. Some counterpart letters have the same shape, and differ only in size (e.g. ), but for others the shapes are different (e.g., ). The two case variants are alternative representations of the same letter: they have the same name and pronunciation and are typically treated identically when sorting in alphabetical order. Letter case is generally applied in a mixed-case fashion, with both upper and lowercase letters appearing in a given piece of text for legibility. The choice of case is often denoted by the grammar of a language or by the conventions of a particular discipline. In ortho ...
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Typography
Typography is the art and technique of Typesetting, arranging type to make written language legibility, legible, readability, readable and beauty, appealing when displayed. The arrangement of type involves selecting typefaces, Point (typography), point sizes, line lengths, line spacing, letter spacing, and Kerning, spaces between pairs of letters. The term ''typography'' is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information. Typography is also the work of graphic designers, art directors, manga artists, comic book artists, and, now, anyone who arranges words, letters, numbers, and symbols for publication, display, ...
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