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Lo-Type
Lo-Type (sometimes Lo-type, or Lo Type; originally Lo-Schrift) is a display typeface originally designed by Louis Oppenheim. Oppenheim named the font using his own initials which he also used to sign his work. Oppenheim designed the avant-garde Lo-Type for Berthold during 1911–1914 under the influence of the emerging modernist era, thus participating in its outburst. In 1980, Oppenheim's Lo-Type was reintroduced with additional weights for phototypesetting by Erik Spiekermann and is still in use today. In its extreme thick–thin contrast balanced with hearty roundness and humorous detail, Lo-Type was originally designed as a display type for advertising, posters and headlines. Typical of its time, it has an irregular outline which gives it a hand cut or ink painted feel. The large x-height and intentionally idiosyncratic shapes make it particularly eye-catching and unique. See also * Louis Oppenheim * Erik Spiekermann Erik Spiekermann (born 30 May 1947 in Stadthagen, Lower ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lo-Type Sample
Lo-Type (sometimes Lo-type, or Lo Type; originally Lo-Schrift) is a display typeface originally designed by Louis Oppenheim. Oppenheim named the font using his own initials which he also used to sign his work. Oppenheim designed the avant-garde Lo-Type for Berthold during 1911–1914 under the influence of the emerging modernist era, thus participating in its outburst. In 1980, Oppenheim's Lo-Type was reintroduced with additional weights for phototypesetting by Erik Spiekermann and is still in use today. In its extreme thick–thin contrast balanced with hearty roundness and humorous detail, Lo-Type was originally designed as a display type for advertising, posters and headlines. Typical of its time, it has an irregular outline which gives it a hand cut or ink painted feel. The large x-height and intentionally idiosyncratic shapes make it particularly eye-catching and unique. See also * Louis Oppenheim * Erik Spiekermann Erik Spiekermann (born 30 May 1947 in Stadthagen, Lower ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Louis Oppenheim
Louis Oppenheim (1879–1936) was a German graphic artist, painter and type designer. Born in Coburg, Oppenheim studied in London from 1899 to 1906. He moved to Berlin and started his work as a graphic artist in 1910, signing his work with his initials, "LO" and working for clients such as AES, the Reichsbahn, Persil and Adrema. His posters are considered a significant product of the 'Berlin poster style'. Oppenheim worked for the type foundry Berthold and created a handful of significant and widespread typefaces, all of which share modernist characteristics, such as Lo-Type and Fanfare which are still in wide use today. Also, he designed the first coin of the Weimar Republic in 1919. See also *Lo-Type *Erik Spiekermann Erik Spiekermann (born 30 May 1947 in Stadthagen, Lower Saxony) is a German typographer, designer and writer. He is an honorary professor at the University of the Arts Bremen and ArtCenter College of Design. Biography Spiekermann studied art hi ... Re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Erik Spiekermann
Erik Spiekermann (born 30 May 1947 in Stadthagen, Lower Saxony) is a German typographer, designer and writer. He is an honorary professor at the University of the Arts Bremen and ArtCenter College of Design. Biography Spiekermann studied art history at Berlin's Free University, funding himself by running a letterpress printing press in the basement of his house. Between 1972 and 1979, he worked as a freelance graphic designer in London before returning to Berlin and founding MetaDesign with two partners. In 1989, he and his then-wife Joan Spiekermann started FontShop, the first mail-order distributor for digital fonts. FontShop International followed and now publishes the ''FontFont'' range of typefaces. MetaDesign combined clean, teutonic-looking information design and complex corporate design systems for clients like BVG (Berlin Transit), Düsseldorf Airport, Audi, Volkswagen and Heidelberg Printing, amongst others. In 2001, Spiekermann left MetaDesign over policy disagreem ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Typeface
A typeface (or font family) is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font. There are list of typefaces, thousands of different typefaces in existence, with new ones being developed constantly. The art and craft of designing typefaces is called ''type design''. Designers of typefaces are called ''type designers'' and are often employed by ''type foundry, type foundries''. In desktop publishing, type designers are sometimes also called ''font developers'' or ''font designers''. Every typeface is a collection of glyphs, each of which represents an individual letter, number, punctuation mark, or other symbol. The same glyph may be used for character (symbol), characters from different scripts, e.g. Roman uppercase A looks the same as Cyrillic uppercase А and Greek uppercase alpha. There are typefaces tailored for special applications, s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Avant-garde
The avant-garde (; In 'advance guard' or ' vanguard', literally 'fore-guard') is a person or work that is experimental, radical, or unorthodox with respect to art, culture, or society.John Picchione, The New Avant-garde in Italy: Theoretical Debate and Poetic Practices' (Toronto: University of Toronto Press, 2004), p. 64 . It is frequently characterized by aesthetic innovation and initial unacceptability.Kostelanetz, Richard, ''A Dictionary of the Avant-Gardes'', Routledge, May 13, 2013 The avant-garde pushes the boundaries of what is accepted as the norm or the '' [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Berthold (company)
H. Berthold AG was one of the largest and most successful type foundries in the world for most of the modern typographic era, making the transition from foundry type to cold type successfully and only coming to dissolution in the digital type era. History H. Berthold was founded in Berlin in 1858 by Hermann Berthold, initially to make machined brass printer's rule. It then moved into casting metal type particularly after 1893. The company played a key role in the introduction of major new typefaces and was a successful player in the development of typesetting machines. The production premises were on Wilhelmstrasse No. 1 until 1868, and then on Mehringdamm 43. In 1979 the factory moved to another location between Teltow Canal and Wiesenweg in Lichterfelde. The H. Berthold foundry's most celebrated family of typefaces is arguably Akzidenz-Grotesk (released 1898), an early sans-serif which prefigured by half a century the release of enormously popular neo-grotesque faces such as H ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Modernist
Modernism is both a philosophical and arts movement that arose from broad transformations in Western society during the late 19th and early 20th centuries. The movement reflected a desire for the creation of new forms of art, philosophy, and social organization which reflected the newly emerging industrial world, including features such as urbanization, architecture, new technologies, and war. Artists attempted to depart from traditional forms of art, which they considered outdated or obsolete. The poet Ezra Pound's 1934 injunction to "Make it New" was the touchstone of the movement's approach. Modernist innovations included abstract art, the stream-of-consciousness novel, montage cinema, atonal and twelve-tone music, divisionist painting and modern architecture. Modernism explicitly rejected the ideology of realism and made use of the works of the past by the employment of reprise, incorporation, rewriting, recapitulation, revision and parody. Modernism also rejected t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Typeface
A typeface (or font family) is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font. There are list of typefaces, thousands of different typefaces in existence, with new ones being developed constantly. The art and craft of designing typefaces is called ''type design''. Designers of typefaces are called ''type designers'' and are often employed by ''type foundry, type foundries''. In desktop publishing, type designers are sometimes also called ''font developers'' or ''font designers''. Every typeface is a collection of glyphs, each of which represents an individual letter, number, punctuation mark, or other symbol. The same glyph may be used for character (symbol), characters from different scripts, e.g. Roman uppercase A looks the same as Cyrillic uppercase А and Greek uppercase alpha. There are typefaces tailored for special applications, s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Poster
A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both typography, textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians, and films), propaganda, propagandists, protestors, and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible. History Introduction According to the French historian Max Gallo, "for over two hundred years, posters have been displayed in public places all over ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
X-height
upright 2.0, alt=A diagram showing the line terms used in typography In typography, the x-height, or corpus size, is the distance between the baseline and the mean line of lowercase letters in a typeface. Typically, this is the height of the letter ''x'' in the font (the source of the term), as well as the letters ''v'', ''w'', and ''z''. (Curved letters such as ''a'', ''c'', ''e'', ''m'', ''n'', ''o'', ''r'', ''s'', and ''u'' tend to exceed the x-height slightly, due to overshoot; ''i'' has a dot that tends to go above x-height.) One of the most important dimensions of a font, x-height defines how high lowercase letters without ascenders are compared to the cap height of uppercase letters. Display typefaces intended to be used at large sizes, such as on signs and posters, vary in x-height. Many have high x-heights to be read clearly from a distance. This, though, is not universal: some display typefaces such as Cochin and Koch-Antiqua intended for publicity uses have low x- ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Berthold Typefaces
Berthold or Berchtold is a Germanic given name and surname. It is derived from two elements, ''berht'' meaning "bright" and ''wald'' meaning "(to) rule". It may refer to: *Bertholdt Hoover, a fictional character in the anime/manga series ''Attack on Titan'' People with the given name Berthold *Berthold, Duke of Bavaria, (c. 900 – 947), German duke *Berthold, Margrave of Baden (1906 - 1963), German aristocrat *Berthold of Garsten (died 1142), Austrian prelate *Berthold of Parma (died 1111), Italian Benedictine lay brother and saint *Berthold (patriarch of Aquileia) (c. 1180 – 1251), Hungarian archbishop and patriarch *Berthold of Ratisbon (c. 1210–1272), German monk *Berthold Auerbach (1812–1882), German-Jewish poet and author *Bertolt Brecht (1898–1956), German dramatist *Berthold Englisch (1851-1897), Austrian-Jewish chess master *Berthold Laufer (1874-1934), German anthropologist and historical geographer with an expertise in East Asian languages *Berthold Lubetkin (1 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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